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Unit Sales Guidebook 2019 POPCORN UNIT SALES GUIDEBOOK FUND YOUR ADVENTURE WITH TRAIL’S END POPCORN TABLE OF CONTENTS GENERAL SALES INFORMATION ............................................................. 2 KEY SALE DATES ....................................................................................... 3 KEY CONTACTS ......................................................................................... 4 TOP 10 REASONS TO SELL TRAIL’S END POPCORN .............................. 5 NEW FOR 2019 ........................................................................................... 6 UNIT POPCORN KERNEL ........................................................................... 7 SHOW-N-SELL RETURN POLICY ............................................................... 7 UNIT POPCORN KICKOFF ......................................................................... 8 SCOUT SALES TOOLS ............................................................................... 9 SELL $650 CHALLENGE ............................................................................ 10 FILL YOUR FORM ....................................................................................... 11 FREE SHIPPING ......................................................................................... 12 PATH TO ADVANCEMENT ........................................................................ 13 TRAIL’S END SCHOLARSHIP PROGRAM ................................................. 14 A SUCCESSFUL STOREFRONT SALE ....................................................... 15 PRODUCT LINEUP ..................................................................................... 16 2018 HIGHEST SELLING UNITS ................................................................ 17 $750 TOP SELLERS ................................................................................... 18 PRIZES AND INCENTIVES ......................................................................... 19-20 NEW TRAIL’S END APP ............................................................................. 21 SCOUT REWARDS PROGRAM ................................................................... 22 nhscouting.org/popcorn GENERAL SALES INFORMATION WHY SELL TRAIL’S END POPCORN HIGH-PROFIT RETURN - Trail’s End returns more Every journey begins with a good map, and, with than 73% of the purchase price to local Scout- Trail’s End, the path to new adventures is easy. ing. The high profit margin earned provides many Inside, you’ll find the following information and units enough money to fund their Scouting pro- resources to successfully navigate the Sale gram needs for the entire year. The council uses Trail and raise money for the activities and ad- its portion of the funds raised to support Scout- ventures you have planned for your Scout unit. ing programs, camping, training programs, mem- bership resources, and other important needs. UNIT COMMISSION STRUCTURE Units participating in the sale will earn 35% commis- A TURN-KEY PROGRAM - Everything you need sion. All invoices must be paid by December 7, 2019. for a successful fundraiser is included: or- Invoices paid after December 16, 2019, will be subject der forms, online ordering, a mobile app, Scout to a 2% reduction in commission earned by the unit. prizes, training videos, and other sales tools. WAYS TO SELL - USE YOUR APP PROVEN PRODUCT QUALITY - Trail’s End provides SHOW & SELL STOREFRONT SALES - Your den, pack, superior products and pricing with high consum- troop, or crew gets permission to sell in front of a er appeal. Their products include no Trans-Fats and retail store or in the local mall. You set up a display microwave products are made with canola oil. Nine- with products for people to purchase as they walk by. ty-two percent of customers are repeat customers. Have plenty of products on display for people to buy. TEACHES LIFE LESSONS - Popcorn sales help build TAKE ORDER SALES - This is the most tradition- self-confidence, while teaching youth the responsi- al way to sell; going door-to-door with the take bility of “Earning Their Own Way.” Scouts also learn order form, which you receive from your lead- leadership and financial skills and have the oppor- er or council. Your customer chooses the pro- tunity to earn advancements and merit badges. duct(s) he or she wishes to buy and writes the or- der on your form, or places the order in the app. PROGRAM SUPPORT - District volunteers and staff are available to assist and provide training SHOW AND DELIVER - This method is similar to Take locally to guide you through a successful sale. Order, except you carry Trail’s End products with you TRAIL’S END POPCORN SYSTEM to show to your customers as you visit them. The cus- The Popcorn Sales System provides units with en- tomer is able to select the products he or she wishes hanced functionality to make running your popcorn to buy from your product selection. You then hand over sale easier. the product and collect the money right then and there. • Place traditional popcorn sale orders in the SELL ONLINE - This is the best way to sell to your friends system and family who live out of town. You can send emails • Enter and/or track your unit’s sales by Scout to your customers asking them to purchase Trail’s End • Fully integrated with the Online Selling System - products online. Your customers click on the link in your Single login email and can begin shopping right away. They order • Run multiple reports to help track your sales products online and pay with a credit card, and Trail’s • New training modules available End ships the products directly to your customers.* *Free Shipping in 2019! POPCORN SYSTEM Login to the Trail’s End Popcorn System at Scouting.Trails-End.com KEY SALE DATES Popcorn Sale Dates Training Webinars July 10, 2019 District Kernel Meeting Thursdays June 20 - September 12 July 12, 2019 Early Sale Orders Due 6:30pm & 9:30pm July 26, 2019 Early Sale Product Distribution July 29, 2019 Popcorn Sale Kick-off June 22, 2019 12:00pm August 23, 2019 Show & Sell Orders Due July 20, 2019 12:00pm September 6, 2019 Show & Sell Product Distribtion August 24, 2019 12:00pm October 25, 2019 Popcorn Return & Settlement Day October 28, 2019 Take Orders Due https://app.trails-end.com/unit-training/ November 15, 2019 Take Order Product Distribution December 7, 2019 Popcorn Payments Due For the latest Popcorn Sale announcements, resources, training information, visit us online nhscouting.org/popcorn or join us at facebook.com/groups/nhkernelkorner app.trails-end.com KEY CONTACTS Council Jeff Boyd Popcorn Kernel [email protected] Andrew Murphy Staff Advisor [email protected] Product Info [email protected] Trails End http://scouting.trails-end.com Abnaki Jeff Slattery Popcorn Kernel [email protected] Fran Forslind Popcorn Co-Kernel [email protected] Dylan Croston Sr. District Executive [email protected] Arrowhead Ted Drotleff Popcorn Kernel [email protected] Sam Inzerillo Popcorn Team Member [email protected] Cindy Difillipo Popcorn Team Member [email protected] Lisa Deware Popcorn Team Member [email protected] Greg Valcourt District Executive [email protected] Historic Kim Goss Popcorn Co-Kernel [email protected] Mike Woods Popcorn Co-Kernel [email protected] Skip Chase Sr. District Executive [email protected] Massabesic Bette Cleveland Popcorn Kernel [email protected] Mel Holloway Popcorn Team Member [email protected] Tonya Pinet Popcorn Team Member [email protected] Alan Parker District Executive [email protected] Mt Monadnock Jen Colby Popcorn Kernel [email protected] Collin Butler District Executive [email protected] Sunapee Alex Herzog District Chairman [email protected] Tom Charlton District Executive [email protected] Wannalancit Dawn Sedutto Popcorn Kernel [email protected] Josh Beaucher District Director [email protected] nhscouting.org/popcorn TOP 10 reasons to sell A LOOK AHEAD... COMING IN 2019 trail's end popcorn NEW Trail’s End App 1 2 3 4 5 The only Scout fundraising mobile app that lets you Proven Pay for your entire Scouts build Council supported Digital Take Order Scouting program confidence by schedule Scouts for storefronts, track storefront and moneymaker for prize program with App so Scouts can with just one being able to exciting incentives wagon sales, accept cash and credit cards, and manage Units & Scouts go door-to-door 73% goes to local fundraiser. "Fund Their for Scouts of all unit inventory. Adventures." ages. with a smartphone Scouting. and accept credit Saving you time! card payments. 6 7 8 9 10 KEY BENEFITS: Personalized online Popcorn System • Credit card ability in every Scout’s hands Trail's End selling platform will allow Unit Trail's End Path to Scouts can earn - Credit card sales 20% higher than cash sales PROVEN RESULTS: where Scouts can Kernels to Training Dashboard Advancement flyer money for College - Square payment processing with swipe capability • Piloted by 114 units, 2,300+ Scouts, and tell their story and administer the provides sale offers Scout through the Trail's utilize social media sale easier than training online at advancements or End Scholarship - Dedicated site for units to order card readers 560+ storefront sites in 2018 to sell more in less ever before. trails-end. com. Merit Badge Program. • FREE credit card processing • Over $1.8 million in sales logged by Scouts time. opportunities. • Trail’s End provided Square readers
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