Coachella, CA, January 20, 2015: Ernie Ball Inc., is thrilled to announce the appointment of a new company President, Brian Ball. Brian will be the third generation of Presidents within Ernie Ball Inc. proceeding Sterling Ball. Following in his grandfather’s foot steps, Ernie Ball, and his father’s, Sterling Ball, Brian will continue to carry on the family business and values while adding current and innovative additions to not only the product line, but the company culture and branding. With Sterling Ball as CEO, Brian Ball as President, and Scott Ball as Vice President and point man at Music Man, this father son dynamic is sure to be an effective one especially in these changing times.

Brian Ball has been with Ernie Ball Inc., since 2000, working as a part of the tour staff before transitioning into Marketing. Brian’s effective marketing approach has led to the success of promotions like the Battle of the Bands, Cheers to 50 years, The Golden Pick, and All Access with Slash. Brian has a deep respect for the family brand which is obvious when looking at the new packaging, website design or print ads that he’s introduced. He always ensures that he stays true to the company culture while also keeping things fresh and relevant.

Brian has been passionate about the success of Ernie Ball since day one. He will be leading the company at a time of rapid growth, strengthening the company's market position within the guitar industry. Brian Ball has been and will continue to be an integral part of Ernie Ball’s R&D team. His intimate involvement with the engineering staff and with artist relations has helped create products like Cobalt Strings, M-Steel, Aluminum Bronze, Ever Last, and many more. Since 1962, Ernie Ball Inc., has been dedicated to providing tools for artists, we are excited to see what another 50+ years in the industry will bring under Brian Ball’s leadership.

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About Ernie Ball: In 1962, veteran player and teacher Ernie Ball created Slinkys®, the iconic light gauge electric guitar strings widely revered by hundreds of guitar greats including Jimi Hendrix, Eric Clapton, Keith Richards, Jimmy Page, The Edge and John Mayer. In addition to hand crafting high-end Music Man® guitars and basses, Ernie Ball Inc. offers state-of-the-art instrument accessories that are carried in more than 6,000 stores in the U.S. and 120 countries worldwide. The family-run company maintains its founder's dedication to preserving the musician's playing experience and delivering superior sound quality through the development of new products, such as Cobalt Slinkys, M-Steel, Ever Last, and the revolutionary Element Shield Packaging which hermetically seals guitar strings keeping each set as fresh as the day they were made. The company also fosters artist development through musician-focused programs such as the Golden Pick promotion featuring Slash and Eric Clapton, and the world's largest and longest running Battle of the Bands, where unsigned bands compete each year for the chance to play on multiple tours and win tons of prizes. Visit them online at www.ernieball.com.