Ernie Ball Strings

Total Page:16

File Type:pdf, Size:1020Kb

Ernie Ball Strings Ernie Ball Strings Ernie Ball Strings Why don't you provide tension information for your strings? Although we do not have published tension values on our website, we are happy to assist you with any technical questions that you may have. In some cases, published string tensions can be misleading or inaccurate depending on the situation. String tension is only one of many important factors that can go into determining the right strings for your instrument and will differ based on scale length and tuning. Furthermore, the perceived tension can be quite different than the theoretical tension as a string's flexibility and responsiveness can be affected by even more factors including string construction, instrument setup, and bridge type. We err on the side of not oversimplifying each string to a number, but we are glad to assist you with these sorts of technical inquiries based on your individual needs. Ernie Ball Strings I experienced a problem with your strings. What should I do? Here at Ernie Ball we employ strict quality control standards and are committed to producing the highest quality musical instrument strings. Unfortunately there are many factors that can lead to a shorter string life. String attack, pick thickness, and finger oils are just a few factors that contribute to some players breaking more strings than others. Most strings break around the bridge. If this is happening repeatedly, you might need to replace the saddles. When the string is tightened, the saddle is the point at which the string makes the most contact and has the most tension, therefore needs special attention. If there are sharp or rough areas on the saddles (which are often difficult to detect), strings are much more susceptible to breakage. That said, we will gladly send you out a replacement if the string is determined to be defective. Please send the string(s) in question to: Ernie Ball Inc, Customer Service, 53-973 Polk Avenue, Coachella, CA 92236. Be sure to include your full name, mailing address, receipt copy and description of the issue with the string(s). Ernie Ball Strings What steps can I take to avoid breaking strings? We've written up a handy guide to reducing string breakage on our blog, click here to learn more. Ernie Ball Strings What gauges of strings does Kenny Wayne Shepherd use? Kenny Wayne uses 11-14-18p-28-38-58 . Sometimes he uses a 12 instead of an 11. All the plain guitar strings are reinforced (RPS Slinky singles, Reinforced Plain String). Ernie Ball PARADIGM strings Ernie Ball PARADIGM strings What is PARADIGM? Ernie Ball PARADIGM guitar strings (pronounced “PAIR-a-DIME”) are the strongest, most advanced guitar strings known to man. Available in electric and acoustic varieties, they are also the first set of guitar strings to come with a fully-backed guarantee, meaning if your strings break or rust under normal playing conditions and within the first 90 days of your purchase, you’ll be eligible to get them replaced by Ernie Ball. You can learn more about PARADIGM strings, and read up on the full warranty terms here: ernieball.com/paradigm Ernie Ball PARADIGM strings Is Ernie Ball seriously going to replace my PARADIGM strings if they break or rust? Yes! But only if they have broken or rusted under normal playing conditions within the first 90 days of purchasing them. For example, you won’t be able to get a replacement set if you try to use them to tow your friend’s car out of a ditch or bring them snorkeling. For full warranty terms, visit ernieball.com/paradigm Ernie Ball PARADIGM strings Hold on a second, what are these strings made of, Adamantium? Good guess! We packed a ton of innovative technologies into Ernie Ball PARADIGM strings to make them the strongest strings known to man. They’re actually made using a combination of our newly developed plasma-enhancement process, our proprietary Everlast Nanotreatment, and high strength steel wire. The plain strings also use our patented RPS technology, which reinforces them with brass windings near the ball end. You can learn all about how we designed PARADIGM strings right here: ernieball.com/paradigm Ernie Ball PARADIGM strings I know for a fact that I will be able to break these strings, with my wire cutters. What’s stopping me from getting free strings over and over again with my brilliant scheme? Ernie Ball PARADIGM strings So what do I do if one of my PARADIGM strings actually breaks or rusts under normal playing conditions? How do I get a replacement set? You’ll want to fill out our automated PARADIGM Replacement Warranty form located here: Paradigm Warranty. Once you fill in your info, we’ll generate a pre-filled PDF form for you to print out and mail in to your closest Ernie Ball authorized distributor, along with your affected strings, the original foil packaging, and your original sales receipt. It’s easy, just follow the instructions on the form. Ernie Ball PARADIGM strings Do PARADIGM strings have a coating on them? Nope! Ernie Ball PARADIGM strings are treated inside and out with our proprietary Everlast Nanotreatment. It’s only 4 nanometers thin (over 20,000 times thinner than a human hair!) so there’s no way to feel it or see it with the naked eye. This treatment restructures the molecular surface of the wire and gives PARADIGM strings oleophobic and hydrophobic properties, meaning sweat and oils from your hands are much less likely to stick to the strings and gunk them up. This makes the strings last longer and sound fresher over their lifetime. Compared with other traditional coated guitar strings you may have seen on the market, they sound and feel like there’s no coating on them at all - there’s no dampening of high-end frequencies and no flaking or shedding after heavy use. To learn more about all the technology we’ve packed into PARADIGM strings, visit ernieball.com/paradigm Ernie Ball PARADIGM strings I live outside of the U.S.A., can I still get replacement strings? Yes, of course! Just visit our automated PARADIGM Replacement Warranty form located here, and make sure to select your country from the dropdown: Paradigm Warranty. That way, you’ll see the correct address for the Ernie Ball authorized distributor nearest to you. You’ll want to mail your return package there, please don’t waste money sending your package to us internationally! Once your claim is processed, your local distributor will mail your replacement strings to your address. Ernie Ball PARADIGM strings I threw away my original retail sales receipt and/or the original foil packaging and/or the affected strings themselves. Am I still eligible for a replacement set if my strings break? All of those items are required in order to complete your replacement claim. Each set of PARADIGM strings has a unique Product Code printed on the inside front of the foil pack. You won’t be able to create your warranty replacement form without your Product Code. However, in some cases Ernie Ball customer service may still be able to help you out. You can contact them here. Ernie Ball PARADIGM strings My PARADIGM strings didn’t come with a Product Code. What do I do if I need a replacement? Your Product Code should be printed on the INSIDE of the foil packaging that your strings came in, on the front side of the pack. It’s needed to generate your personalized warranty replacement form, which is required to complete your claim. In the unlikely event that your pack didn’t get a Product Code printed on it at the factory, you’ll need to contact our Ernie Ball customer service team here so they can further assist you. Ernie Ball PARADIGM strings Are any other Ernie Ball strings covered by the PARADIGM guarantee? No - the PARADIGM guarantee and replacement warranty only applies to our PARADIGM guitar string products. We designed PARADIGM to be the strongest, most advanced guitar strings known to man, and we’re so confident they live up to that standard that we’ve backed them with the guarantee. If you’re concerned about string breakage, read up on our blog post that outlines 6 ways to ensure your strings last as long as possible: How to avoid breaking guitar strings Ernie Ball Volume Pedals Ernie Ball Volume Pedals My sound is affected when I plug my tuner into the TUNER jack of my pedal. Is my pedal defective? No. Certain tuners can potentially affect the circuit. The Tuner itself is not "in" the signal path, but it is still connected to the circuit. A tuner with a low input impedance can potentially load down the signal, affecting the volume or tone of your instrument. We recommend experimenting with a different tuner. Ernie Ball Volume Pedals My volume pedal sounds scratchy. What should I do? It sounds like the potentiometer might need replacing. If your pedal is old or hasn't been used for a while, there might be some oxidation in the potentiometer. Often times you can work-out the scratchiness simply by rocking the pedal back and forth many times. Information on our rebuild program is addressed in a previous question. Ernie Ball Volume Pedals I recently had you guys rebuild my older EB Volume Pedal and the new pot does not distribute the volume like the old pot did. Is this correct? We have used at least 4 different companies to custom-build our potententiomers since the pedal's inception in the 70's.
Recommended publications
  • Arbiter, July 13 Students of Boise State University
    Boise State University ScholarWorks Student Newspapers (UP 4.15) University Documents 7-13-2005 Arbiter, July 13 Students of Boise State University Although this file was scanned from the highest-quality microfilm held by Boise State University, it reveals the limitations of the source microfilm. It is possible to perform a text search of much of this material; however, there are sections where the source microfilm was too faint or unreadable to allow for text scanning. For assistance with this collection of student newspapers, please contact Special Collections and Archives at [email protected]. Cleveland ''The~rrior" Corder Peg Blake resigns, I Wheeler to continue t. as interim Vpi BY RANDALL P05T News Editor Cut locks and computer 'accessorles were strewn abo~t th~ VIllage aparlments computer lab after a break-In on June 20. PHofo BY RANDAll. POSTmlE ARBITER PHaro CDUlmSY UNIVERSITY RELATIONS many milestones, including the completion of a 40-child addi- Computers stolen from Village tion to the Children's Center, de- velopment of an expanded New Student Orientation Program, co-chairing with BSU Provost Sona Andrews on the Preshman apartments -lab, no arrests made Success Task Force, and cham- pioning the $8.5 million Student BY 5ARA BAHN50N the 24-hour lab was closed..The lockedat all times. can be entered ServicesBuildingand a $12.5mil- ASSistant News Editor BSUPolice Department believes through the use of a traditional lion Student Health Wellness and that four all-in-one computers, to keyor a student 10 keycard. Counseling facility. Four computers were stolen which the computer unit and the Video surveillance of the com- "She.will certainly be missed from the Boise State University monitor are attached, were stolen puter lab was in use at the time and was a tireless advocate for the Villageapartments' computerlab by the man follo~ing thedepar- ." of-the theft, but images gathered shideiftii IoZiiiik..:Siiiif"':)' V .
    [Show full text]
  • Music Great Guitar Gathering (DASOTA)
    JACKSONVILLE golfing in north florida entertaining u newspaper free weekly guide to entertainment and more | march 1-7, 2007 | www.eujacksonville.com 2 march 1-7, 2007 | entertaining u newspaper table of contents Cover photo courtesy of World Golf Village feature Golfing In North Florida .............................................................................PAGES 19-23 movies Black Snake Moan (movie review) ...................................................................... PAGE 6 Movies In Theaters This Week .....................................................................PAGES 6-11 Craig Brewer interview (Black Snake Moan) ........................................................ PAGE 7 Seen, Heard, Noted & Quoted ............................................................................. PAGE 7 Reno 911!: Miami (movie review) ....................................................................... PAGE 8 Zodiac (movie review) ........................................................................................ PAGE 9 Amazing Grace (movie review) ....................................................................PAGE 10-11 at home The Departed (DVD review) ............................................................................. PAGE 14 2007 Academy Awards (TV Review) ................................................................ PAGE 15 Video Games ................................................................................................... PAGE 16 food Murray Bros. Caddy Shack .............................................................................PAGES
    [Show full text]
  • Highly Anticipated “Play It Loud: Instruments of Rock & Roll” Exhibit Arrives at Rock & Roll Hall of Fame
    FOR IMMEDIATE RELEASE: Highly Anticipated “Play It Loud: Instruments of Rock & Roll” Exhibit Arrives at Rock & Roll Hall of Fame Special Guest Inductees from Metallica, The Eagles, and Heart Open Exhibit The Rock & Roll Hall of Fame’s much-anticipated exhibit, “Play It Loud: Instruments of Rock & Roll” celebrating iconic musical instruments that gave rock & roll its signature sound arrives at the Museum following a blockbuster stint at The Metropolitan Museum of Art in New York City. The exhibit runs through December 2020. Co-organized with The Met, the exhibit offers a rare, in-depth look at the artists and instruments that made possible many of the songs we know and love. This is the only time these iconic instruments will be seen together in one massive collection. The exhibit opened in November 2019 with a special event featuring several Inductees whose iconic instruments are part of the exhibit, including Don Felder formerly of The Eagles, Nancy Wilson of Heart, and Kirk Hammett and Robert Trujillo of Metallica. “Play It Loud: Instruments of Rock & Roll” is the largest single exhibit ever at the Rock Hall and takes over four floors. Instruments showcased span from 1939 to today and many have never been displayed outside of their original concert performance settings. The exhibit is organized thematically, exploring how musicians embraced and advanced emerging technologies, the phenomenon of the “guitar god,” the crafting of a visual identity using instruments, and the destruction of instruments in some live performances, one of rock’s
    [Show full text]
  • LSA Template
    CONCERTS Copyright Lighting &Sound America September 2010 http://www.lightingandsoundamerica.com/LSA.html uitar Heroes A top team gets together G to support Eric Clapton’s Crossroads Centre By: Sharon Stancavage t’s the best show on the more, it’s hard to argue his point. Clapton’s tours), with technical planet,” says associate The event is the Crossroads Guitar direction by Upstaging’s John production designer and Festival, which took place at Huddleston. The event was created “I programmer Eric Wade. With a Chicago’s Toyota Park in late June. by Eric Clapton to support his lineup that includes Eric The event, which was produced by Crossroads Centre for the treatment Clapton, Steve Winwood, Jeff Upstaging Inc., of Sycamore, Illinois, of addictions in Antigua. The event’s Beck, John Mayer, B.B. King, ZZ Top, featured production design by Dave main stage featured more than two the Allman Brothers, Buddy Guy, and Maxwell (also known for his work on dozen performers; the Guitar Center n i k t a N l u a P / g n i g a t s p U : s o t o h p l l A Above and right: The main stage by day. For this year’s event, Dave Maxwell was responsible for the graphics as well as the production design. 76 • September 2010 • Lighting &Sound America www.lightingandsoundamerica.com • September 2010 • 77 CONCERTS especially live festivals, manage to used them,” notes Wade. “It’s a very “Compared to the Clapton tours that consoles, they adjusted the front-of- achieve: Everything went ahead of cool light, which we used for stage I’ve been doing both in the US this house and monitor footprints accord - schedule on every level that day,” and audience washes.
    [Show full text]
  • Copyrighted Material
    bindex.qxd 6/26/07 1:14 PM Page 301 INDEX Abbott, “Dimebag” Darryl, 266–267. See problems in Van Halen, 218, 248, 250, also Pantera 256, 257, 261, 268, 274–275, 277 Abbott, Vinnie Paul, 49, 266. See also trumpet playing, 16–17, 20 Pantera Arcadia, CA, 9, 16, 20 AC/DC, 95, 108–110, 156 Arch Enemy, 264 Accept, 108 Arrows, the, 11 Adams, Bryan, 186, 259 ASCAP, 33 Aerosmith, 32, 50, 54, 72, 83, 165, 185, Atlanta Rhythm Section, 49 208, 256 Atomic Punks, 246 After the Fire, 84 Atreyu, 264–265 Aguilera, Christina, 255 Aucoin, Bill, 34–35 Alice in Chains, 174, 195, 204, 264 Australia, 77, 225–226 American Bandstand (TV show), 26 Autograph, 164 Amsterdam, 7, 48, 71, 188 Azoff, Irving, 255, 256, 279 Anderson, “Big Ed,” 85–86 Angel, 44 Bach, Johann Sebastian, 12, 191 Angelus, Pete, 68, 116, 117, 156 Bach, Sebastian, 217 Anka, Paul, 269 Back to the Future (film), 150 Anthony, Michael Baker, Ginger, 17, 37. See also Cream backing vocals,COPYRIGHTED 25, 32, 69, 154, 188, Ballard, MATERIAL Glen, 208 259, 288 Baltimore Orioles, 263 bass solo, 90, 141–142, 159, 227, 259, Barnes, Jimmy, 126 273, 283 Beach Boys, the, 14, 42, 113 childhood, 4, 16–17, 25 Beatles, the, 10, 14, 31, 115, 171, 208, gear, 17, 97, 191, 187, 227 209, 251, 252, 284 family, 67, 187 Beck, 205 Jack Daniel’s bass, 97, 227, 253, 259 Beck, Jeff, 11, 58, 174, 185 Mad Anthony hot sauce, 261, 273 Becker, Jason, 169–170, 209 301 bindex.qxd 6/26/07 1:14 PM Page 302 302 INDEX Bee Gees, the, 60 Cabo Wabo Tequila, 242–243, 261, 266, Beethoven, Ludwig van, 8, 12, 21 272, 274 Berle, Marshall, 38, 45, 50, 53 Cactus, 17 Berle, Milton, 38, 50 Camel Filters cigarettes, 31, 42 Bertinelli, Valerie, 5, 65, 70, 99, 103, Campari, 274 109, 126, 148–149, 158, 160, 182, Cantrell, Jerry, 174, 195, 204.
    [Show full text]
  • Bonnie Raitt
    Sharing America’s National Music - The Blues 2010 Blues Hall of Famer Bonnie Raitt Digs In Deep With Her 20th Release! Legendary Rhythm & Blues Cruise #26 MARCH 2016 - #9 US $7.99 Canada $9.99 UK £ 6.99 Australia A $15.95 2 - Blues Music Magazine - MARCH 2016 CONTENTS MARCH 2016 FEATURES 6 BONNIE RAITT Excellence by Art Tipaldi 14 JAMES HARMAN DEPARTMENTS The ‘Iceman’ by Pete Sardon 5 RIFFS & GROOVES From The Editor-In-Chief 16 BILLY FLYNN by Art Tipaldi Working Man’s Blues by Tom Hyslop 32 DELTA JOURNEYS It Is The Water? 18 BRANDON SANTINI by Roger Stolle Paying Them Dues, Pays Off by Mark Thompson 33 BLUES MUSIC STORE CD, DVD, And Books Specials 20 MARY FLOWER by Blues Music Magazine Lady Fingers by Phil Reser 38 AROUND THE WORLD 22 WEE WILLIE WALKER Recording Blues Soul Survivor by Bob Margolin by Thonas J. Cullen III 40 BLUES ALIVE 24 JOHN FOGERTY Leadbelly Festival Review Saved By The Blues by Michael Cala by Bill Vitka 41 MUSIC SAMPLER NINE 26 WALTER TROUT 16 Songs To Download A Soul In Flight by Various Artist by Vincent Abbate 29 ALBERT CASTIGLIA 42 REVIEWS Keep On Pickin’ CDs, DVDs, and Book Reviews by Art Tipaldi Available At BluesMusicStore.com 62 LET’S GO BLUESIN’ LRBC #26 by Art Tipaldi PUBLISHER: MojoWax Media Inc. PRESIDENT & DESIGN: Jack Sullivan EDITOR-IN-CHIEF: Art Tipaldi want to take a moment to welcome LEGAL: Eric Hatten Barbara Newman to the blues family. As the newly hired CEO and President CONTRIBUTING EDITORS of the Blues Foundation, Barbara David Barrett / Michael Cote / Thomas J.
    [Show full text]
  • Factory Guitar Strings
    Sheet1 Brand Model Strings Cordoba 12 Natural Savarez Corum Alliance high tension 500AJ Cordoba 12/14 Jet Savarez Corum Alliance high tension 500AJ Cordoba 12/14 Maple Savarez Corum Alliance high tension 500AJ Cordoba 12/14 Rose Savarez Corum Alliance high tension 500AJ Cordoba 45FM/FP Savarez Cristal Corum high tension 500CJ Cordoba 45MR Savarez Cristal Corum high tension 500CJ Cordoba 55FCE Savarez Cristal Corum high tension 500CJ Cordoba Angela Savarez Cristal Corum normal tension 500CR Cordoba C10 Savarez Cristal Corum high tension 500CJ Cordoba C12 Savarez Cristal Corum high tension 500CJ Cordoba C5 Savarez Cristal Corum high tension 500CJ Cordoba C5-CE Savarez Cristal Corum high tension 500CJ Cordoba C5-CEBK Savarez Cristal Corum high tension 500CJ Cordoba C5-CET Savarez Cristal Corum high tension 500CJ Cordoba C5-VETBK Savarez Cristal Corum high tension 500CJ Cordoba C7 Savarez Cristal Corum high tension 500CJ Cordoba C7-CE Savarez Cristal Corum high tension 500CJ Cordoba C9 Dolce Savarez Cristal Corum high tension 500CJ Cordoba C9 Dolce Savarez Cristal Corum high tension 500CJ Cordoba Cadete Savarez Cristal Corum high tension 500CJ Cordoba Carmen Savarez Cristal Corum normal tension 500CR Cordoba Clarita Savarez Cristal Corum normal tension 500CR Cordoba CP100 guitar pack D'Addario hight tension Cordoba CP110 D'Addario J45 Cordoba D10 Elixir Phosphor Bronze Nanoweb standard light 12-53 Cordoba D11 Elixir Phosphor Bronze Nanoweb standard light 12-53 Cordoba D9 Elixir Phosphor Bronze Nanoweb standard light 12-53 Cordoba Dolce Savarez
    [Show full text]
  • "If See Page 13
    Volume 71 No. 14 August 7, 2000 Canadian Country Music Award y nominees announced e-"If See page 13 id à A HOME VIDN EEOW SECTION $3.00 ($2.80 plus .20 GST) Publication Mail Registration No. 08141 Universal to test commercial downloads via bluematter digital rights management technology; Magex, a digital commerce service; and RealNetworks, a Universal Music Group has announced that, tracks featuring artists such as Blink 182, George specialist in internet media delivery and creator of beginning this week, it will begin aseries of trials Benson, Live, Luciano Pavarotti, 98 Degrees, the RealJukebox 2internet music jukebox. involving bluematter, anew digital music product. Marvin Gaye and Smash Mouth, among others. "Universal is embracing multiple digital music The announcement of this new commercial More tracks will be added as the trials continue. strategies, beginning with our multimedia download download initiative comes on the heels of earlier The bluematter tracks will be available at product, bluematter. Gaining insight into consumer announcements from both Sony and EMI. The two various online affiliates, including preferences for accessing and enjoying legitimate other major record companies, BMG and Warner, audiohighway.com; excite@home; LAUNCH.com; digital music is an important first step in being able are expected to announce similar initiatives in the Lycos Music; Music.com; and RollingStone.com. to develop other new and compelling products and coming months. Later on, bluematter tracks will be available at services for music fans," noted Heather Myers, Songs in the newly-developed bluematter BestBuy.com, Checkout.com and GetMusic. executive vice-president and general manager of format will come with enhanced media content such Universal partnered with a number of Global e.
    [Show full text]
  • Coachella, CA, January 20, 2015: Ernie Ball Inc., Is Thrilled to Announce the Appointment of a New Company President, Brian Ball
    Coachella, CA, January 20, 2015: Ernie Ball Inc., is thrilled to announce the appointment of a new company President, Brian Ball. Brian will be the third generation of Presidents within Ernie Ball Inc. proceeding Sterling Ball. Following in his grandfather’s foot steps, Ernie Ball, and his father’s, Sterling Ball, Brian will continue to carry on the family business and values while adding current and innovative additions to not only the product line, but the company culture and branding. With Sterling Ball as CEO, Brian Ball as President, and Scott Ball as Vice President and point man at Music Man, this father son dynamic is sure to be an effective one especially in these changing times. Brian Ball has been with Ernie Ball Inc., since 2000, working as a part of the tour staff before transitioning into Marketing. Brian’s effective marketing approach has led to the success of promotions like the Battle of the Bands, Cheers to 50 years, The Golden Pick, and All Access with Slash. Brian has a deep respect for the family brand which is obvious when looking at the new packaging, website design or print ads that he’s introduced. He always ensures that he stays true to the company culture while also keeping things fresh and relevant. Brian has been passionate about the success of Ernie Ball since day one. He will be leading the company at a time of rapid growth, strengthening the company's market position within the guitar industry. Brian Ball has been and will continue to be an integral part of Ernie Ball’s R&D team.
    [Show full text]
  • Redlight King Twin Atlantic Skyway + More
    STITCHED SOUND Issue #26 Mayday Parade Redlight King Twin Atlantic Skyway + more 1 . It’s your fucking nightmare. ISSUE 26 Please pardon my obscenity, haha I’ve Also, I’m here to announce that we will be been on a huge Avenged Sevenfold kick ever releasing our first ever print issue which will be since Uproar Festival. Great, great band. They coming out on January 1st, for more really inspired me a lot musically and also with information check back on our website! We’re my photography. super stoked to see one of our dreams coming true. Anywho, I hope you guys like this issue - it’s filled with quite a bit of interviews. We got Thanks for reading this! If you take the time to talk with Glass Ghild, Mayday Parade, The to anyway... haha. STITCHED SOUND Final Chapter, and more. Cynthia Lam 3 Redlight King 16 Era 9 5 Silver Snakes 17 Down To A Science 6 Twin Atlantic 18 Tori Blake 7 Par 6 19 Through Arteries 8 Glass Child 20 The Hotel Year 10 Set Your Goals 21 Skyway 11 The Final Chapter 22 Behind The Lens 12 Life After Liftoff 23 Reviews 13 Mayday Parade 2 . ISSUE 26 STITCHED SOUND Interview with Kaz Interview by Roxanne Asthenia REDLIGHT KING Growing up, what influenced you Is there a theme or concept throughout You trained in Judo for the Olympics. How musically? Is there a certain band or artist your latest album ‘’Something for the Pain’’ did not making the Olympics team affect who sparked your interest in music? that you would like to share? the way you wrote music? My dad listens to a lot of Blues so I listen to a There’s definitely a concept and the concept It didn’t affect the way I write music at all.
    [Show full text]
  • at Wit's End in America Let’S Get Right to the Point
    By Craig Zerouni : At Wit's End in America Let’s get right to the point. songwriter/guitarist Andy saying things that are subtly boyhood musical idols were, was formed in Swindon, “He (Andrews) was XTC’s music has been Partridge. Standing in a outrageous. “Bach’s quite besides the Beatles, the England. writing these songs that the described as “controlled large (dry) shower deep in good,” he says of the com­ Monkees. “I wanted to be in Partridge’s staccato rest of us considered sub­ experimentalism,” which is the bowels of the Events poser, “because he’s just the Monkees,” he says, not outline of that period runs standard and he was a bit about as good a description Center before their recent sterile meanderings up and too surprisingly, because like the highlights of the six peeved that we didn’t like his as one could want. The sound appearance here turns out to down the scale.” Reasons for “they were in a group and o’clock news: “Got together songs,” explains Partridge. is fresh, bright and witty, be the only place we can his personality, or at least a they were having lots of fun ’73...couldn’t play very “They were O.K., but they with a self-confidence talk, so we do. framework for it, emerge and getting girls and being well...very flashy weren’t as good as the stuff running through it that is Partridge is a small, pink later when on one occasion successful and at that age, I clothes...’76 record com­ we’d been doing, and we both obvious and pleasing, man, with little round he admits “I used to like was 13, that’s what I wanted panies started getting in­ thought it would be a step and which works: last year’s glasses and an aire of comedians a lot.” Does, he to do.” terested in us...had a per­ down...we’d be throwing out Drums and Wires Lp went mischief about him.
    [Show full text]
  • Target BTS Campaign
    Ernie Ball Countertop Program August Instore Display Award Objective/Success Customer contacted Creative Displays Now with a need to merchandise their product into Guitar Center Stores. They were looking for a simple, cost-effective countertop display that could handle the riggers of being by the registers for 2 months. Ernie Ball was specific that they wanted to have the string packaging be easily viewed, and for it to be angled backwards to ensure it would remain merchandised. The most recent display that we produced in August was the 6 Sku, double-deck display. This came after we produced two 3 Sku displays that led to significant sales lift. Those will also be reordered soon. What makes this market unique? How does the sale get closed? • Guitar Strings are a spontaneous purchase and Eddie Ball wanted a more prominent way to get close to the registers at Guitar Center retail stores. • Guitar Strings are also a multi-sku, consumer preference item. Certain musicians prefer certain types of strings and the barrier to change can be high. • Eddie Ball wanted to provide “educational” material to the consumer on the display, along with eye- catching/lifestyle driven graphics. • Ernie Ball wanted a way to get the strings up near the registers. Strings are cheap (about $4 each) so they can drive spontaneous purchase. Insights • Guitar Strings are a spontaneous purchase and Eddie Ball wanted a more prominent way to get close to the registers at Guitar Center retail stores. • Guitar Strings are also a multi-sku, consumer preference item. Certain musicians prefer certain types of strings and the barrier to change can be high.
    [Show full text]