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Handycam® by SonySony.. Choose yyours.ours.

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® There’s aHandycam for you

The most precious things in life are our memories. Truly precious memories such as your newborn baby’s first smile, your child’s first birthday, that unbelievable match-winning goal or the holiday sunset of a lifetime. That’s why you’ll want to capture those memorable moments to the fullest with a Sony Handycam®. Thoughtfully designed for ease of use and exceptional convenience, with a Sony Handycam® you’ll be shooting and sharing in minutes. The latest Sony camcorders are equipped with a wide range of unrivalled features to make sure that you capture those once-in-a-lifetime memories in superb detail and brilliant, true- to-life colour. The new line-up for 2007 offers a wide choice of High Definition (HD) camcorders for exceptional picture and sound quality, as well as the full range of Standard Definition (SD) camcorders in tape, DVD, and Hard Disk Drive (HDD). Sony has a Handycam® specially for you. Choose yours.

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DVD HDD MiniDV

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Shoot,Eject, Play

DVD DVD (Digital Video Disc) lets you record your movies directly onto convenient 8cm discs.

Shoot, Eject, Play your favourite memories with a DVD Handycam®. Sony’s latest range of ultra-compact and highly affordable DVD discs without any loss of picture quality. Sony’s DCR-DVD908, the Handycam® camcorders lets you record directly to a DVD disc, top of the range SD model, includes advanced features such as moving you into a new realm of ‘shoot-play-share’ with the greatest Enhanced Imaging Processor, Super SteadyShot (Optical), Super of ease and simplicity. Sony’s latest technology includes multi-format NightShot Plus, ClearVid™ CMOS Sensor, 2.7” Wide Hybrid compatibility, allowing you to select from any format 8cm DVD Clear Photo LCD Plus while the Carl Zeiss Vario-Sonnar T* Lens media and play back your stunning videos on almost any DVD ensures brilliant, true-to-life pictures. Now with Sony’s new High player – without having to re-wind and fast-forward through footage. Definition DVD Handycams, you can also capture your memories Sharing your creations is simple because you’re able to duplicate simply and easily on DVD in magnificent HD. Shoot Eject Play The DVD media Capture those allows you to heart-warming duplicate discs Play back moments with without loss of your movies Sony’s DVD picture quality so on most DVD Handycam® you can share players and Series. your movies PCs.

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DVD

What are the advantages? InstInstantant playback:playback: You can simply eject the DVD disc and play it Long lasting high picturpicturee qquality:uality: By adopting MPEG2 and VBR back on a compatible player. No transferring or connecting wires, (Variable Bit Rate) data compression, DVD recordings maintain just instant home movies straight onto DVD. superb picture quality while allowing a longer recording duration on the disc. Now you can capture even more precious moments. DDVDVD qquality:uality: Your footage is burnt directly onto DVD disc, so there’s no loss of sound or picture quality from transferring it. Easy sharsharing:ing: Sharing your creations is simple with DVD which allows the duplication of discs without the loss of picture quality. DirectDirect access toto ffootage:ootage: No forward or rewind is needed to find Now everyone can be part of your wonderful experiences. the scene you want. Simply jump straight to your favourite moment for playback.

Choose yours.

UX7 DVD908 DVD808 DVD708 DVD608 HDR- HDR-UX5 DCR- DCR- DCR- DCR-

High Definition High Definition

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Shoot,Transfer, Burn

HDD HDD Handycam® records your footage directly onto a built-in HDD (Hard Disk Drive), which eliminates the need for tapes or discs.

Shoot, Transfer, Burn ever-lasting memories with HDD Handycam®. Sony’s new lightweight and ultra-compact HDD Handycam® Recording with Audio, 2.7” Wide Hybrid Clear Photo LCD plus (Hard Disk Drive) series captures images on a built-in Hard Disk Sony’s proprietary Enhanced Imaging Processor and allows you and allows you to connect your camcorder to a wide range of nearly 42 hours of recording time. Add in 5.1ch. Surround devices with the innovative Handycam® Station supplied. Sound Recording, HDD Smart Protection to protect all your Then, by using the One Touch Disc Burn button, you can data and easy back-up and editing functions, and you have easily create DVD Discs via the high speed USB connection the powers of a full recording studio designed to fit snugly in to your PC. Sony’s DCR-SR300’s 40GB HDD, the SD flagship the palm of your hand. Also, enjoy all the benefits of an HDD of the series, boasts advanced features such as Carl Zeiss Handycam® in High Definition with Sony’s HD HDD Handycam® Vario-Sonnar T* Lens, Super SteadyShot (Optical), Smooth Slow - the HDR-SR5 and HDR-SR7. Shoot Transfer Burn

Data is The PC Capture all transferred to seamlessly those exciting the PC via the archives the moments and USB 2.0 data onto adventures. connection. DVD Disc.

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HDD

What are the advantages? Longer rrecordingecording time: Up to 11 hours of continuous shooting in VariousVarious recordingrecording speeds: You can choose between the longest High Definition or 41 hours in Standard Definition. recording time and the highest quality recording.

NNoo tapestapes or discs: So there’s no need to carry around ‘blanks’ or Easy and convenientconvenient connection: Hard Disk Drive (HDD) camcorders keep changing your media when you run out of space. can be connected directly to your PC, allowing you to view your movies and stills immediately. HDD SmartSmart Protection:Protection: This technology protects your footage on an HDD Handycam®. Even if you jolt the camcorder, Smart Protection One ttouchouch DVDDVD recording:recording: The One Touch Disc Burn button allows retracts the hard disk’s head, so you don’t lose any footage. you to create a DVD disc via the high speed USB2.0 connection to the PC with a single button push.

Choose yours.

HDR-SR7 HDR-SR5 DCR-SR300 DCR-SR200 DCR-SR82 DCR-SR62 DCR-SR42

High Definition High Definition

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Shoot,Connect,Share

MiniDV MiniDV is an extremely compact, convenient and affordable digital cassette format - ideal for those who like to shoot absolutely everything.

Shoot, Connect, Share your movie masterpiece with MiniDV Handycam®. Get more out of life’s joyous moments with the ease and accessibility Or you can connect your Handycam® directly to your TV and of Sony’s highly compact MiniDV Handycam®. Combining simple- instantly share all your fun and happy moments with family and to-use features with superb quality, it puts exceptional recording friends. Common features throughout the range include Carl Zeiss capabilities at your fingertips, letting you capture, connect and Lens, generous LCD Screen with Touch Panel, SuperNight Plus, share your movie masterpieces with absolute ease. Sony’s Super SteadyShot and Easy Handycam® feature which sets all proprietary Picture Motion Browser software lets you import videos your Handycam® settings automatically, making operation simple to your PCs hard drive and edit out any unnecessary sections. even for first-time movie directors!

Shoot Connect Included Share software and Share life’s a variety of joyous moments connection with the ease Capture and options allows and accessibility share those fun you to get more of Sony’s and happy out of your MiniDV moments with videos and still Handycam® absolute ease. images. Series.

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HDDMiniDV

What are the advantages? AAccessible:ccessible: DV tape is the most affordable and easily available SaSavingving and sharsharing:ing: The built-in Memory Stick Duo slot gives you blank media. the flexibility of saving your images onto a Memory Stick and then sharing them across an ideal range of devices. ComCompatiblepatible witwithh yyourour old movies:movies: If you’ve got lots of old memories stored on DV tape, this format allows you to play them back through Easy editing: The editing function lets you edit out unnecessary your Handycam®. recorded video sections and keep only the video you want. After editing, you can export and save the videos back to the MiniDV tape ComCompactpact and conconvenient:venient: Easy to handle and quick to use for in your Handycam®. spontaneous action shooting, enabling you to capture and share those fun and happy moments with absolute ease. Choose yours.

7 38 28 HC HC5 HC48 HC HC HDR- HDR- HDR- HDR- HDR-

High Definition High Definition

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Benefits of High Definition

Handycam® offers a wide choice of High Definition (HD) camcorders for exceptional picture and sound quality.

Standard Definition: This is what we’ve been watching for years on our TVs. It can still produce superb quality images, and if you’re going to play back your footage on a Standard Definition television (SDTV), then an SD Handycam® will deliver great looking results.

High Definition: By combining more effective scanning lines with a greater pixel count, you receive beautiful video with up to 4.5 times the video data of Standard Definition - and Sony is leading the way with the superior 1080i Full HD format, found in all HD Handycam® models. That means you can capture your own memories in glorious High Definition, and also link up your HD Handycam® seamlessly with other Sony HD devices.

Both Standard and High Definition are available in Sony’s three Handycam® formats: DVD, MiniDV and Hard Disk Drive (HDD)

576 lines 1080 lines

Standard Definition (4:3 Aspect Ratio) High Definition (16:9 Widescreen)

A Choice of Recording Formats to Choose from: AVCHD HDV AVCHD is a High Definition digital camcorder format for recording Under the HDV standard, High Definition video data is compressed video signals by using a highly efficient coded technology. This and recorded onto MiniDV or HDV tapes in 1080i format at high promising technology allows for much smaller recordings without density while maintaining HD video quality. This format uses the loss of image quality onto your choice of Hard Disk Drive, 8cm same compression methods used for professional video media DVD Disc or Memory Stick Handycam® camcorders. including DVDs as well as satellite and terrestrial digital broadcasts.

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HD recording makes everything real

When you watch movies or sports in High Definition (HD), your senses are treated to a viewing experience that's out of this world. Your living room can truly come alive with the rich, detailed images and crisp digital audio of an HDTV. Now, you can create your own HD content with Sony’s new range of HD-capable Handycam® camcorders. Capture every emotion and detail in unmatched clarity with a Sony HD Handycam®, then edit them using an HD-equipped VAIO notebook and share your creative masterpieces on a Full HD BRAVIA LCD TV with its brilliant, ultra-large screen. As the dawn of the High Definition age is upon us, you’ll want to capture all your precious memories in the best possible detail so they can be enjoyed in perfect clarity for generations to come. Choose HD.

Create HD

High Definition Handycam® Blu-ray Disc™ BRAVIA HD Screen Lets you capture your treasured Simply shoot your favourite scenes Sony’s BRAVIA LCD TV, Rear Projection moments either on cassette, DVD with your HD Handycam®, edit them TV and Home Cinema Projectors disc or hard drive disk, and play on your VAIO and record them directly display true High Definition resolution, your footage back via a PC or Full onto Blu-ray Disc™, then view your delivering amazing sharp, crisp HD BRAVIA TV for true High masterpieces with family and friends pictures in stunning, true-to-life colour. Definition viewing on a Full HD BRAVIA LCD TV.

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Sony Consumer Information Centre (011) 690 3555 | www.sony.co.za

Sony is an Official Partner of the 2010 FIFA World Cup South Africa™ 19410

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