SONY Professional Line Up April 2017 Table of Contents

Digital Motion Cameras Professional Audio

Large Format Sensor XDCAM Deck Line-up

E-Mount Wireless Operations

A-Mount System Cameras

XDCAM & XAVC Line Up BRC Cameras

XDCAM Pro Disc Line-up Live Production Switchers

XDCAM XAVC Line Up Production Servers

XDCAM 4K XAVC Line Up Professional Monitors

NXCAM Line Up Media Backbone Navigator X

Firmware & Upgrades Prime Support Digital Motion Picture Camera

PMW-F55 F65 PMW-F5

• Super 35mm 4K CMOS • Super 35mm 8K CMOS sensor • High Sensitivity & 14stops Latitude • SRMASTER Camera • Camera Records: HD/2K/QFHD/4K • 4K 120fps • SxS memory • 800ISO Sensitivity • PL Mount Lens system • Mechanical Shutter • 16-bit F55RAW & X-OCN (w/AXS-R7) • Independent LUT Management • 4K/2K output • DVF-EL20/-EL30 Support • QFHD/4K XAVC Class480 (up to 30fps) Product PMW-F55

Customer Value Proposition Uncompromising picture quality in a real compact design

Target market Digital Cinematography, Rental Companies, DoP’s

List price € (EU T2 pricing) €29.129 (incl 2years PS Elite Gold”) Arri Alexa/ Amira and Alexa Mini, Red Weapon/ Scarlet / Epic, Competitor Models Varicam35 & Varicam LT

Unique Selling Points Customer Benefits, what does this mean for the customer

- Great sensitivity supporting shooting even in lowlight conditions 4K S35 Sensor with Frame Image Scan , - No Rolling Shutter artefacts 14 stops DR & 1250ISO sensitivity - Widest colour gamut for capturing colours even wider than Rec.2020 - Recording Content in HD up to . HD/2K/QFHD/4K internal recording incl - internal Recoding up to 180fps in HD will offering nice SlowMotion effects for Commercials or special shots Slow Motion - Slow Motion up to 60fps in 8K and up to 120fps in 4K resolution - Easy Access to all important and needed features without using the traditional menu. Faster operation during setup Quick Menu on on Set

Support of 2K (up 240fps) and 4K (up to -Uncompromised Picture Quality. 16bit Support will over highest flexibility in postproduction including HDR productions 120fps) F55RAW and X-OCN Product CBK-55BK

Turns the F5/55 into a real shoulder with all needed Customer Value Proposition features well known from traditional camcorder

Target market Cinematographers, Rental Companies & Broadcast Stations

List price € (EU T2 pricing) PMW-F5/CBK-55BK - €17,675 PMW-F55/CBK-55BK - €31,310

Competitor Models Arri Amira

Unique Selling Points Customer Benefits, what does this mean for the customer

- By using the CBK-55BK NO feature/ function will be dropped. Even RAW recording is still available All F5/55 features are still usable - Keeps the flexibility of the F5/55 and combines this with the well known usability of a traditional shoulder camcorder

- By just 3 steps the F5/55 can be attached to the CBK-55BK to become a solid and proper shoulder camcorder - The shoulder support and the movable function block provides best shoulder balance support and keep the easy Unique dock and sliding mechanism access to the most important functions

Easy & Fast access to most needed - Important functions like AWB, Rec, Assign Buttons, Gain to get same usability as traditional 2/3” Camcorder function

- Direct usage of ´s Wireless Audio receiver with Full control via the Camera Menu Support for Wireless Audio Receiver - Easy Access to Audio section as it is at traditional 2/3” Shoulder Product AXS-R7 NEW

High Quality 16bit 2K/4K recording at overall lower costs to Customer Value Proposition support either SDR and HDR production needs

Target market / customers DMC, Documentary, Rentals, Broadcast Stations

List price € (EU T2 pricing) €8,200

Red Scarlet/ Epic Competitor Models Arri Alexa/ Alexa Mini CODEX Recorder for Canon C700 and Varicam Cameras

Key Features Benefits Providing indistinguishable picture quality at small recording files. Will reduce overall production costs (less 16bit X-OCN (ST & LT) Recording media & archive storage needed, faster transfer time) by keeping the quality. Ideal for future proofed HDR Format productions

4K 120fps (F55 only) Slow motion in 4K as the F65 is able to do. Ideal for commercial/creative shots and as B-Camera for F65

Up to 30seconds Cache recording Never miss a shot again. Ideal for natural history and documentary shooters

While productions can be rough the new design follows these needs. No worries any more and keeps the R7 Durable & Rigid Design working even under harsh environments Product AXS-A512S48 / AXS-A1TS48 NEW

Customer Value Proposition Fast & reliable Media to Support up to 120fps in 4K

Target market / customers DMC, Documentary, Rentals, Broadcast Stations

List price € (EU T2 pricing) €2,450 (512GB) / €4,600 (1TB)

Key Features Benefits

4.8Gbps Writing Speed Proper Media to Support F55RAW and X-OCN recording up to 120fps in 4K resolution

512GB & 1TB Size Due to the new X-OCN recording format less memory cards are needed or more content can be shot per card

Slim Size No Adapter needed for use with the new AXS-R7 recorder Product AXS-AR1 NEW

Customer Value Proposition Super HighSpeed Card reader for AXS & SxS cards

Target market / customers DMC, Documentary, Rentals, Broadcast Stations

List price € (EU T2 pricing) €3,800 (tentative)

Codex Capture Drive 2.0 Competitor Models Panasonic AU-XPD1 & XPD3 RED Mini Mag

Key Features Benefits

Ultra fast ingest time of RAW/ X-OCN material which saves time and money on production facility 2x Thunderbolt 2 interface 60min X-OCN ST (24fps 4K) will need only approx 6 minutes to be transferred

AXS & SxS Card Support Only one card reader needs to be used for both (SxS and AXS) cards. Less hardware invest needed

Daisy Chain operation Link several AXS-AR1 reader together for ingesting several cards the same time Product DVF-EL200 NEW

High Quality 16bit 2K/4K recording at overall lower costs to Customer Value Proposition support either SDR and HDR production needs

Target market / customers DMC, Documentary, Rentals, Broadcast Stations

List price € (EU T2 pricing) €5,200 (tentative)

Competitor Models Zacuto Gratical Eye & Gratical HD EVF

Key Features Benefits

Full HD OLED Panel w/200cd/m² Better and easier operation & focussing brightness

Assign Buttons Assign Button gives quick access to Brightness/ Contrast settings incl. Focus Mag and False Colour in S-Log2

Lemo Connector Rough connector to survive even tough production

While productions can be rough the new design follows these needs. No worries any more and keeps the VF Durable & Rigid Design working even under harsh environments Product F65/RS Ultimate Picture Quality due to special Sensor layout and Customer Value Proposition mechanical shutter

Target market Digital Cinematography, Rental Companies, DoP’s

List price € (EU T2 pricing) €48,991

Competitor Models Arri Alexa, Alexa 65, Red Weapon 8K, Varicam35 & Varicam Pure

Unique Selling Points Customer Benefits, what does this mean for the customer

- Superb picture quality and best skin tone reproduction 20MP, 8K CMOS Sensor combined with a - No Rolling Shutter artefacts Mechanical Shutter and built in ND filter - Widest colour gamut for capturing colours even wider than Rec.2020 - RAW SQ recording on SR Memory which can be delayered up to 8K resolution with new SRDM solution 16bit RAW Recording supporting 120fps - Highest recording resolution, dynamic range and colour space for perfect HDR Productions in 4K resolution - Slow Motion up to 60fps in 8K and up to 120fps in 4K resolution Enhanced LUT Management, Support of ACES Proxy Workflow and ASC-CDL - Different LUT´s for each Output. For example: DP can see a different LUT compared to Director, etc. Support

Control via iPad F65 Remote Application - Full F65 control via iPad including Live View and Colour processing Large Format Sensor

PXW-FS7M2 PXW-FS7 PXW-FS5 PXW-FS7M2K PXW-FS5K

• Electronic variable ND filter • 4K Super 35mm Exmor CMOS Sensor • 4K Super 35mm Exmor CMOS Sensor • XDCAM Camera with 35mm APS-C/S35 • α Mount Lens System • XDCAM Camera with Powered Zoom Lens Powered Zoom Lens (SELP18110G) • 4K/2K (SELP18105G, F4) • Lever lock-type E-Mount Lens System • XAVC I & L Recording • α Mount Lens System • Improved ergonomics • XDCA-FS7 (option) for 12-bit RAW, internal • 4K/2K • BT.2020 colour space recording ProRes 422 Recording and 240 fps RAW in • XAVC L Recording • 10 assignable buttons Full HD • Electronic variable ND filter • Audio connection: UWP-D Series via MI • Audio connection: UWP-D Series via MI Shoe / 2x XLR Shoe / 2x XLR • 4 audio channels • Up to 240 fps in Full HD / 960 upconverted Product PXW-FS7 II

The ultimate robust and lightweight handheld camcorder, Customer Value Proposition future proofed to deliver stunning images with no compromises

Target market Documentary and Broadcast

List price € (EU T2 pricing) €10,965 (body only), €14,355 (with SELP18110G lens)

Competitor Models Canon EOS C300 Mark 2

Unique Selling Points Customer Benefits, what does this mean for the customer

Even if environment is not under control, light reaching the sensor will be the same, keeping the desired aesthetics Electronic variable ND filter Manual and auto mode are available, providing several creative options when adjusting iris, shutter In a cinematographic usage, no need to twist the lens to attach it: no bars, follow focus or mattebox need to be torn Lever lock-type E-mount down Future-proof productions: colour space can be from an usual 709 to a wider cinema 4K gamut. Recording over BT.2020 colour space Easier to convert from one space to another, for multi-purpose productions (TV, cinema, Blu-Ray…)

No need to carry tools to configure grip arm. VF won’t tilt due to its square rod and mechanical fixing in each Various physical improvements articulation. Better ergonomics for low-angle takes

10 assignable buttons (3 in grip, 7 in body) No need to look at the camera to accurately locate buttons (ring-shaped) and execute functions: cameraman will and 1 assinable dial (grip) keep his eyes on the LCD or scene, not on the shooting tools Product PXW-FS7

The ideal handheld camera for documentary filmmaking to Customer Value Proposition create beautiful images

Target market Documentary, Broadcast, Music videos, Corporate

List price € (EU T2 pricing) €8,630 (body only)

Competitor Models Canon EOS C300 Mark 2, Blackmagic Ursa Mini Pro

Unique Selling Points Customer Benefits, what does this mean for the customer

rd - Direct use of S16mm lenses (via 3 party adapter) Support for “2K Full” and “2K Center” Scan - 2k Center Scan mode can be used to double the focal length of a lens. Less lenses which needs to be carried with mode rd - Only 2/3 F-Stop lost by using 3 party adapters and standard 2/3” lenses Support for adjusting the Focus Magnification - Checking the focus even outside the middle of the screen without moving the camera area position Support of „Noise Suppression“ feature in - Possibility to reduce visible Noise while shooting dark scenes CineEI mode

Support of „Interval Recording“ Function - Great for stop motion and time lapse shots Product PXW-FS5

The ideal compact camcorder for creative content, Customer Value Proposition maximising recording options for any application

Target market Weddings, Online video (YouTubers), Corporate

List price € (EU T2 pricing) €6,029 (body only), €6,555 (with lens)

Competitor Models Canon C100 mk2 & JVC GY-LS300

Unique Selling Points Customer Benefits, what does this mean for the customer

- Gorgeous image with shallow Depth of Field Super 35 mm 4K sensor - Great sensitivity, nice for low-light shooting - All signal available even in highly contrasted environments (indoor + outdoor, window…) Electronic variable ND Filter - Allows to keep same aesthetics (DoF) independently of the light, with no overexposure - Added value thanks to S35 + super slow motion. Up to 240 fps in Full HD Resolution - 8 seconds burst for recording events that can have happened “in the immediate past”

- Small body with multi-position rotatable grip: several shooting positions Best Ergonomics - Magnesium body that keeps weight under 1 kg (body): user’s arm won’t be tired

E-mount: almost ANY lens can be used via - Users can save lots of money by re-using their lenses (typically EF) on this new camera adaptor - Even Super16 mm lenses can be used without vignetting, via Center Scan Mode

- Easy integration with existing HD workflows and RAW recorders/monitors, with affordable upgrade MPEG-2 codec (Available Via CBKZ-SLMP) - Use in broadcast environment: gorgeous LFS cinema-looking picture with low budget equipment RAW output (Available Via CBKZ-FS5RIF) - Easy step-up with no need to operate the camcorder in Service Product UMC-S3C//AC

The ideal compact 4K video camera for a wide range of Customer Value Proposition remote shooting applications in almost total darkness Aerial Imaging (POV camera, Investigation), Mobile capturing Target market (Dashboard cam), Rapid Deployment, Event Production, 360°

List price € (EU T2 pricing) €4,327

Competitor Models Canon ME200S-SH, Blackmagic Micro Cinema Camera

Unique Selling Points Customer Benefits, what does this mean for the customer

- Gorgeous image with shallow Depth of Field 35 mm Full-frame Exmor™ CMOS Sensor - Great sensitivity, nice for low-light shooting - Also captures still pictures in RAW (14bit), RAW & JPEG, and JPEG; Still Image Capture - Single or Continuous mode is selectable up to approx. 2.5fps

Up to 120 fps in Full HD Resolution - Added value thanks to slow motion.

- Small body for flexible versatile installations like remote PoV (Point of View), documentaries, wildlife and live Compact Body action shooting, plus challenging environments where cabling or space are limited. Improved design over -S3C

E-mount: almost ANY lens can be used via - Users can save lots of money by re-using their lenses (typically EF) on this camera adaptor

- Depending on the query we can disclose API for partners so they can develop their own camera control API for Partners & Developers systems, like VR rigs. (subject to Japan’s approval) Product UMC-S3CA//AC *New*

The ideal compact 4K video camera for a wide range of Customer Value Proposition remote shooting applications in almost total darkness Aerial Imaging (POV camera, Investigation), Mobile capturing Target market (Dashboard cam), Rapid Deployment, Event Production, 360°

List price € (EU T2 pricing) TBC (available from September 2017)

Competitor Models Canon ME200S-SH, Blackmagic Micro Cinema Camera Not final design

Unique Selling Points Customer Benefits, what does this mean for the customer

- Gorgeous image with shallow Depth of Field 35mm Full-frame Exmor™ CMOS Sensor - Great sensitivity, nice for low-light shooting - E-Mount - Also captures still pictures in RAW (14bit), RAW & JPEG, and JPEG; Still Image Capture - Single or Continuous mode is selectable up to approx. 2.5fps

Up to 120 fps in Full HD Resolution - Added value thanks to slow motion.

- Small body for flexible versatile installations like remote PoV (Point of View), documentaries, wildlife and live Compact Body action shooting, plus challenging environments where cabling or space are limited. Improved design over -S3C

- Genlock function enables users to operate multiple cameras in synchronization and widens the camera’s range Genlock of applications, such as shooting from multiple points or Virtual Reality use.

- Depending on the query we can disclose API for partners so they can develop their own camera control API for Partners & Developers systems, like VR rigs. (subject to Japan’s approval) E-Mount

Z E-Mount APS-C

NEW

Z Z

E PZ 18110mm F4 G OSS Z (SELP18110G)

LA-EA4 Z

FE PZ 28135mm F4 G OSS via PSE Z = motorised (SELP28135G) E-Mount E-Mount NEW 35mm Full Frame

Vario-Tessar T* Planar T* FE 50mm F1.4 ZA FE 85mm F1.4 GM FE 16-35mm F4 ZA OSS (SEL 50F14Z) (SEL 85F14GM) (SEL1635Z)

FE 24-240mm F3.5-6.3 OSS FE 70-200mm F2.8 GM OSS FE 90mm F2.8 Macro G OSS (SEL 24240) (SEL 70200GM) (SEL 90M28G)

FE 24-70mm F2.8 GM FE 70-300mm F4.5-5.6 G OSS (SEL 2470GM) (SEL 70300G) via PSE Z = motorised DT 55-300mm 28-75mm F2.8 85mm F2.8 A-Mount F4.5-5.6 SAM SAM SAM 35mm Full Frame A-Mount (SAL55300) (SAL2875) (SAL85F28) DT 18-250mm Vario-Sonnar T* 24-70mm Planar T* 85mm F3.5-6.3 F2.8 ZA SSM (SAL2470Z2) F1.4 ZA (SAL18250) A-Mount (SAL85F14Z) APS-C DT 55-200mm F4- 5.6 SAM Planar T* 50mm 100mm F2.8 (SAL55200-2) F1.4 ZA SSM Macro (SAL50F14Z) (SAL100M28) DT 18-135mm F3.5- 5.6 SAM 50mm 135mm F2.8 (SAL18135) F1.4 [T4.5] STF (SAL135F28) DT 16-105mm (SAL50F F3.5-5.6 14) Sonnar T* (SAL16105) 50mm F2.8 135mm F1.8 ZA Vario-Sonnar DT Macro (SAL135F18Z) 16-80mm F3.5-4.5 (SAL50M28) ZA (SAL1680Z) 70-200mm F2.8 DT 18-55mm F3.5- 35mm G SSMⅡ 5.6 SAMⅡ F1.4 G (SAL70200G2) (SAL18552) (SAL35F1 1.4x 4G) Teleconverter DT 16-50mm 70-300mm F4.5-5.6 Vario-Sonnar T* 16-35mm SAL14TC F2.8 SSM G SSM F2.8 ZA SSM II (SAL70300G) (SAL1650) (SAL1635Z2) DT 50mm 2x 300mm F2.8 G F1.8 SAM Distagon T* 24mm Teleconverter SSMⅡ (SAL50F18) F2 ZA SSM SAL20TC (SAL24F20Z) (SAL300F28G2) DT 35mm F1.8 SAM 20mm 70-400mm F4-5.6 (SAL35F18) F2.8 G SSMⅡ (SAL20 (SAL70400G2) DT 30mm F2.8 F28) Macro SAM via PSE (SAL30M28) 16mm F2.8 500mm F4 G Fisheye SSM DT 11-18mm (SAL16F28) (SAL500F40G) F4.5-5.6 (SAL1118) Product SELP18110G

Target market Documentary & Broadcast

List price € (EU T2 pricing) €3,467

Competitor Models Canon 18-80mm T4.4 EF Compact Servo

Unique Selling Points Benefits

Wide angle 18mm - 110mm (35mm equiv.: 27mm - 165mm), Useable range as a wide angle zoom lens for FS series 6.1x Zoom, Constant F4 maximum aperture camcorders with S35mm sensor. Responsive zooming in mechanical mode and smooth and Hybrid Servo / Mechanical switchable zoom steady zooming available in servo mode. Reduces camera shake and no add-on gear needed when Optical image stabilization & built-in follow focus gear used with follow focus equipment.

Switchable zoom ring direction Customizable zoom ring direction to suit one’s needs

High-quality G Lens optical performance with six aspherical Shoot crisp and clear image using this compact lens elements and three ED glass elements

SMO (Smooth Motion Optics) design minimises unwanted Unlike conventional lens made for still photography, there is breathing, axial shift and focus shift minimum axial and focus shift when zooming. XDCAM XAVC Line Up

PXW-X400 PXW-X320 PXW-X400KF PXW-Z450 PXW-X500 PXW-X400KC

• Three ½ inch Type Exmor • 2/3 inch 3 CMOS Exmor • 4K 2/3-type Single CMOS • 2/3 inch 3 CCD Power HAD FX CMOS Sensors • Shoulder Solid State Exmor R Sensor • Shoulder Solid State Camcorder • XDCAM Camcorder Camcorder • Weight-Balanced Advanced • XAVC & MPEG HD422 • 16 x Zoom • XAVC & MPEG HD422 Shoulder Camcorder • SStP / HDCAM-SR • HD Lens • Audio Option: UWP-D Series & • Variety of Network Functions • HFR up to 120p option • Recording Full HD XAVC DWX Series • Low Power Consumption • DNxHD & ProRes 422 options 100Mbps • Audio Option: UWP-D Series & • Audio Option: UWP-D Series & DWX • Wireless Options DWX Series Series • Audio Option: UWP-D Series & DWX Series Product PXW-X320//U Access professional broadcast operations and ergonomics for Customer Value Proposition constrained budget

Target market Regional Broadcasters News & Corporate or Education

List price € (EU T2 pricing) €11,500 (incl. VF , Stereo Mic. AF zoom lens)

Competitor Models None, unique ½’’ sensors on the market

Key Features Benefits

3x ½’’ Full HD Exmor CMOS sensor Best price/ sensitivity performance vs competition 1/3’’ low sensitivity sensors Viewfinder + Microphone + Zoom Kit Affordable & Ready to Shoot kit ( Fujinon16x AF zoom, CBK-VF02, Stereo shot gun micro, shoulder strap) UDF, FAT & ExFat format Flexible .mxf, .avi .mp4 files workflows with existing and newer models - XAVC HD422 I & long GoP, MPEG2 HD422(50Mbps) HD420(35Mbps), MPEG IMX-50 HD/SD legacy codecs - XDCAM EX family codecs Hot shoe Slot for Wireless adapter Ready for Wireless and Proxy workflows operations with CBK-WA101 50pin Interface with CBK-CE01 option Ready for Live Prod with CA-FB70 or CA-TX70 Fibre or Digital Triax adapters/CCU’s Wireless 2ch Audio receiver slot Audio cable free, duplex Sony DWX transmitters control Product PXW-X400//U, X400KF//U , X400KC//U

The best 2/3” ENG Shoulder Camcorder that fits into todays Customer Value Proposition SD/HD workflow with wired, wireless, cloud-based or standard media based production. Ready for tomorrows 4K HDR

Target market National & Regional Broadcasters for News

List price € (EU T2 pricing) PXW-X400//U: €16,100, KF//U*: €19,000, KC//U*: €19,600

Competitor Models Panasonic AJ-PX5000, AJ-PX800

* KF and KC versions include lens + viewfinder CBK-VF02

Key Features Benefits 3x 2/3’’ Exmor CMOS sensor - Ultra F13 sensitivity, Low noise 62dB up to 1080/50p Improved weight balance - Best Ergonomics in its class, painless in intensive shooting On Line button , 8x Assignable buttons - News cameraman reactivity and confidence NFC function - Easy network setup LAN & Wireless adapter build-in - High Res and Proxy files record, file push and Streaming in 4G, WiFi , LAN Side color LCD monitor - Easy setup, Exposure and white balance confidence SD/HD-SDI input - External Source recording in the field Wireless 2ch Audio receiver slot - Audio cable free , duplex Sony DWX transmitters control

50pin Interface as standard - Ready Live production with CA-FB70 or CA-TX70 Fibre or Digital Triax adapters and CCU’s Product CBK-Z450UK PXW-X400 > PXW-Z450 HD HD + UHD New UHD business opportunities by boosting your Customer Value Proposition PXW-X400, the best wireless HD shoulder camcorder

Target market PXW-X400 users @ UHD Broadcasters, Facilities and Rental

List price € (EU T2 pricing) 13K Euro (TBC) Upgrade via Service Center in Pencoed

Competitor Models None

Key Features Benefits

4K sensor Upgrade kit for PXW-X400 * - Pump-up PXW-X400 HD camcorder to UHD camcorder

S Log3 , Hybrid Log Gamma - HDR production compatible (being considered)

HFR - Super Slow motion for Sports (being considered)

- Future Proof production workflows with SD, HD & UHD codecs XAVC Intra & Long Gop - First on AIR with Proxy recording + monitoring or Live Streaming

* Kit Price includes : 4K Single Exmor R sensor & driver, new DPR board, SDI 3 & 4 extension module, Firmware Upgrade, Labour cost Product PXW-Z450

The only 2/3” 4K Shoulder Camcorder that fits into todays Customer Value Proposition ubiquitous workflow while being ready for wireless, networked, cloud-based, 4K HDR production

Target market UHD broadcasters, Facilities and Rental companies

List price € (EU T2 pricing) €25,500 – List Price (Body Only)

Competitor Models None

Key Features Benefits - Picture match: Perfect field companion to the HDC-4300 system camera First 2/3” 4K UHD Shoulder Camcorder with - Compatible with the wide range of UHD & HD B4 mount lenses new Single Exmor R Sensor - Based on PXW-X400 ergonomic platform UHD & HD Simultaneous recording - Flexible Post Production workflows (in CY’17 via free firmware update) 4K UHD 50p/60p output - 4K field Feed and Monitoring (avail. in CY’17 with chargeable license key) - Future Proof production workflows with SD, HD & UHD codecs : XAVC-I/Long GoP ,MPEG 2 codec - First on AIR with Proxy recording + monitoring or Live Streaming HDR : Slog3, HLG and BT.2020 - Party line : These features are being considered HFR (High Frame Rate)

More affordable / sooner available than the CBK-Z450UK upgrade kit for PXW-X400 (March ’17) Product PXW-X500//U

The best quality 2/3” Shoulder High Speed (HFR) Camcorder that fits any production company/broadcaster, reality TV, Sports Customer Value Proposition and documentary need. Including wireless, networked and cloud-based workflows

Target market Broadcasters & Rental for Sports, Magazines, Documentaries

List price € (EU T2 pricing) €23,409 body only

Competitor Models Panasonic AJ-PX5000

Key Features Benefits

3x 2/3’’ Power HAD FX CCD Sensors - Ultimate Full HD Picture Quality & High Speed up to 120fps (with PXWK-503 option)

Faster boot-up & REC Stop/Start reaction - Don’t miss any take in news/sports operations Picture Cache available PXWK-501 (Apple ProRes 422) license key - More post-production flexibility for Apple FCP and AVID MC/NC users PXWK-502 (Avid DNxHD) license key

SD/HD/3G-SDI pool feed input - External Source recording in the field Digital Extender x2, x3, x4 available - Powerful extender with no sensitivity loss for News Wireless adapter build-in - High Res and Proxy files record, file push and Streaming in 4G, WiFi , LAN 50pin Interface as standard - Ready Live production with CA-FB70 or CA-TX70 Fibre or Digital Triax adapters and CCU’s

V4.0 firmware (8th Sept. 2016 release) - 17x Improvement & new features = More workflow flexibility XDCAM Pro Disc Line Up

PFD23A PFD50DLA

PDW-680 PDW-850

• Three 2/3-inch Type Exmor CMOS • Three 2/3-inch Power HAD FX CCD Sensors Sensors • XDCAM HD422 • XDCAM HD422 • Pro Disc Camcorder • Ultimate Pro Disc Camcorder • Recording Full HD/SD • Archive Media HD/SD • Audio Option: UWP-D Series & DWX • 50pin I/F for CA-FB70/TX70 Series • Audio Option: UWP-D Series & DWX Series Product PDW-680

Get access to professional broadcast operations using cost- Customer Value Proposition efficient and robust media with an affordable budget

Target market National & Regional Broadcasters for News & long form prod.

List price € (EU T2 pricing) €15,862 body only

Competitor Models None, unique Pro Disc Media

PFD23A PFD50DLA

Key Features Benefits

3x 2/3’’ Exmor CMOS sensor - Ultra F13 sensitivity, Low noise 62dB up to 1080- 50i/60i

HDVF Viewfinder Interface - Compatible with new HDVF-EL20 /EL30 OLED viewfinders or HDVF-L750 Studio LCD viewfinder

- Very affordable and robust media, ideal for recording many hours of rushes (long form). Pro Disc technology based on PDW-700 Disc can be used for archive or delivery (i.e. production to broadcaster)

HD,DVCAM, IMX30,40,50 codecs .mxf files - No additional cost to keep working in SD and then decide to move to HD.

HDVF Viewfinder Interface - Compatible with new HDVF-EL20 /EL30 OLED viewfinders or HDVF-L750 Studio LCD viewfinder Product PDW-850

Peace of mind for your high-end long-form productions using Customer Value Proposition best-in-class sensor quality and ready-to-archive robust media

Target market Broadcasters & Rental for Sports, Magazines, Long Form prod.

List price € (EU T2 pricing) €27,623 body only

Competitor Models None, unique Pro Disc Media

PFD23A PFD50DLA

Key Features Benefits

3x 2/3” Power HAD FX CCD Sensors - Ultimate Picture quality without compromise (rolling shutter & flash band free) - Very affordable and robust media, ideal for recording many hours of rushes (long form). Pro Disc technology based on PDW-F800 Disc can be used for archive or delivery (i.e. production to broadcaster)

HD,DVCAM, IMX30,40,50 codecs .mxf files - No additional cost to keep working in SD and then decide to move to HD.

Side color LCD monitor - Easy setup , Exposure and white balance confidence

Fully compatible with Wireless adapter - Ready for Wireless and Proxy workflows operations with CBK-WA101

50pin Interface as standard - Ready Live production with CA-FB70 or CA-TX70 Fibre or Digital Triax adapters and CCU’s

HDVF Viewfinder Interface - Compatible with new HDVF-EL20 /EL30 OLED viewfinders or HDVF-L750 Studio LCD viewfinder Eyepiece Viewfinders for Shoulder & HDC cameras

HDVF-EL30 HDVF-EL20 HDVF-L10

• Full HD OLED Viewfinder & LCD monitor • Full HD OLED viewfinder • No competition • No competition • HDVF 20pin round analog I/F • HDVF 20pin round analog I/F • High Dynamic Range • Affordable QHD LCD Viewfinder • High Dynamic Range • Rain resistant • HDVF 20pin round analog I/F • Rain resistant • High Eyepoint • Dual Flip Mechanism (as CBK-VF02) • High Eyepoint • LCD Tally or Monitor • Centre scan with on screen tally Viewfinders for Shoulder Camcorders

HDVF-L750 CBK-VF02

• Studio LCD 7 inches Full HD Viewfinder • Affordable QHD LCD Viewfinder • HDVF 20pin round I/F (cable supplied) • 26pin square Digital Interface • 26pin square Digital I/F (cable supplied) • Dual Flip Mechanism • HD/3G -SDI return input with Waveform • Centre scan with on screen tally • Flip up Sunhood • Mounts on CA-FB70 or CA-TX70 ( wedge plate supplied) • Compatible with : • Mounts directly on camcorder handle (adapter supplied) • PMW-320*,350*,400*, 500 • PXW-X320, X400, X500, Z450 • Compatible with : • HXC-D70 • PDW-680,700, F800, 850 • PMW-320,350,400, 500 * reduced picture size • PXW-X320, X400, X500, Z450 • HXC-D70, HXC-FB75 • HDC system cameras… XDCAM XAVC Line Up PMW-300K1/K2

PXW-X200

PXW-X160 PXW-X180*

• 1/2 inch 3 CMOS Exmor • Semi-Shoulder Solid State Camcorder • XAVC & MPEG HD422 • Interchangeable lens • 1/2 inch 3 CMOS Exmor • Remote, SDI & HDMI • Compact Solid State Handheld Camcorder • Audio Option: UWP-D Series • XAVC & MPEG HD422 with Proxy • 1/3 inch 3 CMOS Exmor • 3 rings with stop • Compact Solid State Handheld • Audio Option: UWP-D Series with MI Camcorder Shoe Connection • XAVC & MPEG HD422 with Proxy • Variable ND filter • * Proxy, Wi-Fi & NFC (PXW-X180 only) • Audio Option: UWP-D Series with MI Shoe Connection Product PXW-X160 / PXW-X180

Full HD Camcorder offering fully flexible workflow for broadcast Customer Value Proposition and professional applications

Target market Education / Videography / Broadcast

List price € (EU T2 pricing) PXW-X160 - €4,373 PXW-X180 – €5,457

Canon: XF300 / XF305 Competitor Models Pana: AJ-PX230 JVC: GY-HM660E HD

Key Features Benefits

-High Resolution, low noise and wide dynamic range for shooting under severe lighting conditions 3 x 1/3” Exmor CMOS Full HD Sensor -Allows greater creative freedom G Series Fixed 25x Professional HD Zoom -26mm wide angle zoom for bigger and quality picture Lens -3 independent rings with end-stop and large focal length for flexible and comfortable shooting HQ XAVC Intra and XAVC Long GOP -Flexible and open workflow. Compatibility with all editing systems. Recording on SxS Memory Cards -Compliant with latest EBU recommendations.

Dual ND Filter Control Mechanism for -Smoothly adapt to lighting conditions and keep shallow deep of field. Flexibility -Better image quality and easy shooting

Wireless Streaming and FTP transfer (PXW- -Fluid wireless workflow. With Streaming and FTP transfer reduced post-production timing X180 Only) Product PXW-X200

Optimal Handheld camcorder with superb picture quality for all Customer Value Proposition broadcast applications

Target market Broadcasters, Freelancers and Rental companies

List price € (EU T2 pricing) €7,094

Canon: XF305 Competitor Models Pana: AJ-PX270 JVC: GY-HM850E

Key Features Benefits

Unique ½ 3 sensors Best sensitivity, more information in colors & more details in low light and highlight environments

Fujinon HD Lens x17 with 3 Ring with Stops Comfortable shooting. Faster focus/iris setting with stops. Better picture quality with manual zoom

Pre-rec 15 seconds Safety shooting with piece of mind.

Faster access to menu items, comfortable and safety shooting. Additional service and value for rental User Menu & Menu Lock Function companies. Safety shooting, reduce setting errors, harmonize the setup for different users.

Remote, Streaming and FTP transfer Faster production, reduced post-production budget. Largest wireless compatibility and better quality of transfer Product PMW-300K1/PMW-300K2

Semi-Shoulder handheld camcorder integrated for multi camera Customer Value Proposition operations

Target market Broadcast / Freelancers

List price € (EU T2 pricing) PXW-300K1 - €8,171 PXW-300K2 - €10,001

Competitor Models JVC: GY-HM890E

Key Features Benefits

XAVC HD & Full HD MPEG-2 Recording Flexible and open workflow. Compatibility with all editing systems.

Remote, SDI and HDMI output Versality of applications (news, live and studio multi-camera shooting). Best value for rental activity

Full high res and proxy wireless operation in combination with CBK-WA100 wireless adapter Wireless Workflows

1/2“ Exmor CMOS Full HD 3 Sensors High light sensitivity and low image noise

Compatible with wide range of 1/2” and 2/3” lenses Interchangeable Lens System -Two auto-focusing zoom lens packages available as 14x / 16x zoom lens with focus rings and quick switching between auto and manual focus Precision Focusing with detachable 3.5“ Easy monitoring. Safety transport, robust structure. Colour LCD Viewfinder XDCAM 4K XAVC Line Up

PXW-Z150

PXW-X70

• 1-inch Exmor RS • Solid State Handheld Camcorder • XAVC, MPEG HD422 & AVCHD • Super slow motion • Audio Option: UWP-D Series & MI Shoe Connection • 1 inch mono CMOS Exmor • Ultra Compact Solid State • Handheld Camcorder XAVC • 4K Recording Option (Upgrade) • MPEG HD 422 50 mbps (Upgrade) • Audio Option: UWP-D Series & MI Shoe Connection Product PXW-Z150

The latest 4K handy camcorder delivers flexibility in different Customer Value Proposition workflows with high image quality at good cost performance

Target market Corporate & Event Producer

List price € (EU T2 pricing) €3,512

Canon: XF200 Competitor Models Pana: AG-AC160A JVC: GY-HM620E

Key Features Benefits

High Image Performance with New 1.0 type High picture quality, less noise and less rolling shutter stacked CMOS RS sensor Exceptional macro shooting (10 mm distance) for best picture quality Rich Recording Formats: XAVC L (4K QFHD For flexible usage whatever workflow is being used. & Full HD), MPEG2 HD, AVCHD Faster post production

120fps HFR and 5 x HD slow-motion Smooth slow motion recordings for capture more details, diversify and enrich your content

Advanced Network functions (Remote, Faster production, reduce post-production budget Streaming, FTP)

Compact and lightweight 1.9 kg camera body for comfortable shooting Lightweight & Easy to Use Low power consumption for long and quiet shooting Product PXW-X70

Ultimate compact sized camcorder with optimum professional Customer Value Proposition functions Videographer/Online video producer (YouTube/online Target market journalism) / B-camera for Broadcast

List price € (EU T2 pricing) €2,382 – €2,634 (with 4K or MPEG 2 upgrade)

Canon: XF 105 / XA35 Competitor Models Pana AG-AC30 / HC-X1000E 4K JVC: GY-HM170E 4K / GY-HM200E 4K

Key Features Benefits

Network functions: Streaming + FTP - Wireless transmission for FTP full quality files: easy contents transfer USTREAM compatibility - Direct broadcasting from camera head: conferences, surveillance, events…

Proxy Recording - Smaller quality takes for pre-editing: flexible time-saving workflow

- Upgrade can be purchased to obtain full sensor resolution at 60 Mbps for added value in every user take, with 4K (QFHD) (Available via CBKZ-X70FX) low weight files and no need for additional equipment nor dedicated media

-Easy integration with existing HD workflows, with affordable upgrade MPEG-2 codec (Available Via CBKZ-SLMP) -Use in broadcast environment: gorgeous LFS cinema-looking picture with low budget equipment -Easy step-up with no need to operate the camcorder in Service

SDI output, 2 SD card slots, 2XLR, OLED VF - Professional functions in smallest body. Safety and comfortable shooting NXCAM Line Up HXR-NX5R *NEW*

HXR-NX100

HXR-MC2500

• 1/2.8-type Full HD 3-CMOS Sensor NXCAM Camcorder • 40x Clear Image Zoom • Audio Option: UWP Series & MI Shoe Connection • 1.0-type Exmor R CMOS Sensor NXCAM Camcorder • Maximum 48 x Zoom lens • 3 Independent Manual Lens Rings • Recording XAVC S, AVCHD & DV • 1/4- inch Exmor R CMOS Sensor • Audio Option: UWP-D Series & MI • HD/SD AVCHD Shoe Connection • Audio Option: UWP-D Series & MI Shoe Connection Product HXR-NX5R

Comfortable corporate and event production thanks to AVCHD Customer Value Proposition support and multi cam control. Easy streaming of events to any location

Target market Corporate / Event / Wedding / Interview

List price € (EU T2 pricing) €3,447

Competitor Models Pana: AC160A / AGUX180

Key Features Benefits -High image quality 1/2.8-type Full HD 3-CMOS -High sensitivity -Rich Colour -20x Optical zoom range Optical & Clear Image Zoom -40x Clear Image Zoom with super resolution technology -Wi-Fi remote Control – monitoring and controlling Advanced Network Functions -FTP recording for transferring video files via network to FTP server -Live internet stream from any event using USTREAM service - Easy to control light intensity for everyone Built in LED Lighting - Reduce the weight of camcorder & total budget (no need additional light) -Enables ability to conceal thing in background in low light

Simultaneous Record /Relay Record --For backup and longer time recording. Safety shooting Product RM-30BP

Customer Value Proposition Portable Full Control

Target market Documentary & Broadcast, Corporate & Event

List price € (EU T2 pricing) €1,017

Competitor Models Canon RC-V100

Key Features Benefits

-Lens control (Focus, Iris, Zoom) Control functions -Camera control(Rec/Display/Gain/Shutter speed/ATW/WB/ND/Assign (x6) -Playback, camera select (x3)

Compact & lightweight -Application anywhere

Connection for Multi system operation -x3 LANC Output, x1 LANC Input for daisy chain, x1 MCX-500 connection Product HXR-NX100

Affordable full HD compact camera with no compromise on Customer Value Proposition professional functions

Target market Entry level Videographer, student, online video

List price € (EU T2 pricing) €1,819

Canon: XF100 / XA30 Competitor Models Pana: AG-AC90A

Key Features Benefits

- High sensitivity for dark environments keeping low noise 20 Mp 1” Exmor R CMOS sensor - Depth of field proper for both fictional and reality shootings

3 Independent Manual Lens rings - For professional’s comfort: when coming from prior pro models, migration is easy

Up to 48x zoom (optical + Clear Image + - Clear Image Zoom technology available for long range takes with best quality Digital Extender) - 29 mm for angular takes: even in tight spaces, no angular adaptor is needed

XAVC-S codec, 50 Mbps + AVCHD + DV - Takes can be recorded at a professional broadcast bitrate

- No need to close iris and change DoF to keep light under control 4-positions ND Filter - All takes can have the same aesthetics/bokeh Product HXR-MC2500

The ideal shoulder mount professional camcorder, for capturing Customer Value Proposition your clients creative requirements

Target market Entry level Videographer & Freelancer

List price € (EU T2 pricing) €1,308

Pana: AG-AC8 / AG-HMC81 Competitor Models JVC: GY-HM70

Key Features Benefits

Wide-angle G Lens -26.8mm lens, offering the widest angles in this class, for wide angles in tight spaces

Highly-sensitive Exmor R CMOS Sensor -Clear low light / indoor shooting with Built-in LED Light -Back-illuminated technology enabling image sensor to utilize incidental light more efficiently -Ensure smooth movement Optional Steady Shot with Active Mode -3-Way Shake-Cancelling technology adds electric roll stability -Up to 10x steadier for wide angle shooting Wide-angle view, high contrast OLED -OLED Tru-Finder, high resolution 1.44 million dots with high contract level Viewfinder and 3“ LCD Panel -Allows better tonal reproduction and more detailed picture information

-Connectable to mobile devices e.g. Smartphones and Tablets Wi-Fi / NFC Functions -Allows remote function of Start/Stop, Zoom Control, Iris Control, Touch Auto Focus Firmware Update & Upgrades Product F5/F55 Firmware Update 9.0

Target market DMC, Documentary, Rentals, Broadcast Stations

List price € (EU T2 pricing) Free of charge Summer 2017

Key Features Benefits Supports missing 4K HFR with the European framerates (like 4K 75fps, 100fps) are now included to reduce flicker in the image AXS-R7 (F55 only) or to have a proper multiplication of 25fps or 50fps. Filenames will now also match between the WA100 recorded Proxy files and the SxS HiRes Expanded Support of WA100 files for fast & easy postproduction

*F5 needs to have 4K License Installed PXW-X180 & PXW-X160 V4.01 system & V. 2.41 network Product update

Target market Freelancers, Corporate and Education companies

List price € (EU T2 pricing) Free of charge download from pro.sony.eu End of June 2017 Panasonic AJ-PX250, AJ-PX270 Competitor Models Canon XF300, XF350 JVC GY-HM620

Key Features Benefits Wider choice of recording media. Reduced budget New series XQD memory card supported

Proxy recording using Network Client Mode Fluent wireless workflow, easy settings (PXW-X180 only) File transfer in network client mode (PXW-X180) Better integration to wireless workflow, easy setup

Copying clips (PXW-X180 / PXW-X160) Safe workflow, easy organisation Additional audio reference level settings (PXW- X180 / PXW-X160) Better quality of audio recording

Support RM-30BP and RM-1000BP (PXW-X180 Multi-camera use, flexibility of applications / PXW-X160) Product PXW-FS5 V4.00 – HLG support –

Target market Weddings, Online video (YouTubers), Corporate

List price € (EU T2 pricing) Free of charge download from pro.sony.eu July 2017

Competitor Models Canon C100 mk2 & JVC GY-LS300

Key Features Benefits

Hybrid Log Gamma (Picture Profile 10) Instant HDR: Fast footage integration into HDR workflows and delivery for time-saving in post-production

Native ISO selectable from 3200 to 200 on S- Noise reduction when shooting with S-Log gamma curve with low lights; much more freedom when working Log within dark environments New procedure of paid option via USB Easier upgrade procedure for end-users Full HD 120 fps continuous recording as charged No buffered (16 sec) time; unlimited slow-motion, allowing wider creative options, without the need to license configure the camcorder with End Trigger mode and limited cache Product PXW-X200 V2.3 system & V. 2.42 network upgrade

Target market Broadcasters, Freelancers and Rental companies

List price € (EU T2 pricing) Free of charge download from pro.sony.eu End of June 2017 Panasonic AJ-PX230 & AJ-PX250 Competitor Models Canon XF350 JVC GY-HM660

Key Features Benefits

Adding the menus for file storing & Registering the file customizing menu to the USER menu Flexible setting storage, easy acces to change the set up

Adding the RECENT FILES Status Screen Control the loaded order, faster organisation, accurate control

Disabled the assignable setting while the menu is Less setting & shooting mistakes locked

Switching function for the color temperature of the Comfortable shooting with Faster access to white balance setting, Accurate white balance setting for better white balance picture quality

Adding the streaming format & proxy recording format Fluid wireless workflow, easy settings

Recording time of an SxS media is improved Longer recording time, Better User experience

Audio channel setting for the proxy recording & Better User experience with faster setting streaming Product PXW-Z150 V2.0 update

Target market Freelancers, Education, Corporate and Rental companies

List price € (EU T2 pricing) Free of charge download from pro.sony.eu July 2017

Competitor Models Panasonic DVX-200, UX180, UX90

Key Features Benefits

QoS Streaming (same as PXW- X70 function) Better streaming quality

Hybrid Log Gamma as PP10 Better picture quality, capture more details for flexible post-production

Simple Live Solution support (LANC) Muliti-camera shooting, flexibility for different applications Product PXW-X500 V5.02 & PXW-X400 V3.02 firmware upgrades

Target market Broadcasters, Facilities and Rental companies

List price € (EU T2 pricing) Free of charge download from pro.sony.eu

Competitor Models Panasonic AJ-PX5000 & AJ-PX800

Key Features Benefits SxS copy to SSD/HDD (USB 3.0 host dubbing) Easy back up on the field Less setting mistakes, guarantees Broadcasters HQ production formats Menu Lock improvement workflows Improved wireless workflows: • High Res Partial File Trim & Transfer from Content Browser Mobile app. (CBM) Select only what’s needed for the story to get out fast • Story board from CBM • 1080 60i/50I Proxy Recording Better format for distribution • Low bit rate 256Kbps streaming for BGAN Streaming from very remote places now possible transmission Professional Audio UWP-D Series

UWP-D11 UWP-D12 URX-S03D URX-P03D UWP-D16

• UWP-D wireless microphone packages • Portable Two-Channel Wireless • Portable Two-Channel Wireless • Single channel receiver Receiver Receiver • Digital Audio Processing for High Quality • Digital Audio Processing for High Quality • High Quality Sound for ENG / EFP Sound for ENG / EFP productions Sound Productions • Available with belt pack transmitter, handheld microphone transmitter & XLR plug-on transmitter Product UWP-D11 / UWP-D12 / UWP-D16

The ultimate easy to use radio mic system providing optimum Customer Value Proposition sound performance within broadcast, wedding and location based operations

Target market Videographer / Freelancer / Broadcast / ENG

List price € (EU T2 pricing) UWP-D11 €625 / UWP-D12 €625 / UWP-D16 - €849

Competitor Models Sennheiser – G3

Key Features Benefits

Digital Audio Processing for High Quality -Improved transient response performance between UWP-D transmitter and receiver Sound

True Diversity Reception System -Exceptionally stable audio signal delivered from two independent receiver sections

Wide Frequency Coverage - Extra-wide bandwidth (up to 72MHz) to cover wide area with wide choice of channels available

Fast & Easy Channel Scan -Clear channel scan & active channel scan function allows for fast & easy system set up

+48V Phantom Power Plug-on-Transmitter -UTX-P03 provides standard input with 3 pin XLR connector & 48v phantom power Product URX-P03D

Two channel independent radio microphones for ultimate easy Customer Value Proposition use. Providing optimum sound performance within broadcast, wedding and location based operations

Target market ENG / Corporate / Wedding

List price € (EU T2 pricing) €769

Competitor Models No other 2-channel portable receiver on the market

Key Features Benefits

2 independent channels for transmitters, Easy post production with two audio channels. plus 1 stereo input for additional mic Three channel mixing function Ambient sound recording without external mixer.

Wide bandwidth – 3 versions will cover 470MHz – 694MHz Can be used in all 34 EU countries incl. Swiss and Turkey.

Auto Set Up function for easy operation, including scan function for free channel & Easy and quick setup for hassle free use. Scan function for occupied channel

Truly wireless connection with new dual channel SMAD-P3D MI shoe Cable free setup with /MI-shoe. Product URX-S03D

Slot-in receiver with two independent radio microphones in Customer Value Proposition Sony XDCAM or HDCAM camcorder with a receiver slot

Target market ENG, Broadcast, Location Recording

List price € (EU T2 pricing) €1,640

Competitor Models No competition in this price range

Key Features Benefits Slot-in receiver for XDCAM and HDCAM camcorders with 2 independent channels for Easy to use in all Sony camcorders with slot from the last 25 years. transmitters Wide bandwidth – 3 channel versions cover Can be used in all 34 EU countries incl. Swiss and Turkey. 470MHz – 694MHz

Analogue & Digital output Noise free and universal use in any recording setup or (With DWA-adapters) in any camera.

Auto Set Up function for easy operation with Easy and quick setup for hassle free use. infrared sync to transmitter

45° display Easy control and handling if camera is on a tripod or shoulder. DWX Series Receivers

DWR-R02DN DWR-S02DN

• High Quality full digital wireless wide- • 2 Channel Slot-in Receiver based receiver • 3 NEW Codec Modes • 3 NEW codec modes • Wide Bandwidth • Best in class audio latency & RF transmission Product DWR-R02DN

The only full digital radio mic system which fits all types of use Customer Value Proposition for broadcast, live, opera and OB

Target market Broadcast, Live, Musicals, Opera Theatre, OB

List price € (EU T2 pricing) €4,450

Competitor Models Sennheiser 9000, Shure Axient, Wisycom MRK960

Key Features Benefits -MODE1 high quality sound 3 Codec Modes -MODE2 higher quality sound, sorter audio latency -MODE3 more reliable RF transmission

Low Audio Latency & High Quality Sound -Very low audio latency of 0.5 msec

Reliable RF Transmissions Expands -Reliable transmission by preventing drop out by interference, with additional error correction Operation Range

High Quality Sound -Full digital signal flow from transmitter to post production

Remote Control -Full control of the receivers and transmitters from Wireless Studio software and App.

Slot-in -Can work alongside with all DWX series transmitters Product DWR-S02DN

The only full digital radio mic system which fits all types of use Customer Value Proposition for broadcast, ENG and location based recording

Target market ENG, Broadcast, Location Recording

List price € (EU T2 pricing) €TBC (October price list)

Competitor Models Sennheiser EK6042, Wisycom MRC42, Lectrosonic SR

Key Features Benefits -MODE1 high quality sound 3 Codec Modes -MODE2 higher quality sound, sorter audio latency -MODE3 more reliable RF transmission

Low Audio Latency & High Quality Sound -Very low audio latency of 0.5 msec

Reliable RF Transmissions Expands -Reliable transmission by preventing drop out by interference, with additional error correction Operation Range

High Quality Sound -Full digital signal flow from transmitter to post production

RF Output Power and Power save setting -Easy operation during parameter change from camera menu On XDCAM X500 V4.0 and X400/580 V2.0

Slot-in -Can work alongside all N series transmitters DWX Series Transmitters

DWT-B01N DWM-02N DWT-P01N

• 3 Codec Modes • Reliable RF transmission and low audio • 3 Codec Modes • Low Audio Latency & High Quality Sound latency with higher sampling rate • Low Audio Latency & High Quality Sound • Reliable RF Transmissions – expands • Compatible with DWX Series • Reliable RF Transmissions – expands operation range • Smartphone Control operation range • Compatible with DWX series • Wide Bandwidth – 3 versions cover 470MHz – • Smartphone Control 694MHz XDCAM Deck XDCAM Deck Line Up

PMW-RX50 PMW-1000 PDW-HD1550 XDS-PD1000/A XDS-PD2000/A

• Very light and compact SxS • Broadcast deck dedicated to • Better picture quality with • The multi-task station that field recorder (less than 1 kg) SxS workflow XAVC recording onto XDCAM unifies all XDCAM workflows in • Ideal in Broadcasters Disc one single unit • Field recording, field review, newsroom and master control • Longer recording times by data wrangling, NLE ingest or room for ingest purpose. additionally supporting 100GB back up on external HDD. • Compact, half-rack size (Yellow) and 128GB (White) XDCAM Discs Product PMW-RX50

Whether you need field recording, field review, data wrangling, Customer Value Proposition or NLE ingest, the PMW-RX50 SxS portable recorder is an outstanding choice.

Target market Broadcasters, Freelancers

List price € (EU T2 pricing) €5,161

Competitor Models Panasonic : AG-HPD24 (P2 cards)

Key Features Benefits

Approx. 1kg Compact and lightweight companion on the field

Convenient Data Wrangling: easy copy and back up connecting an optional Convenient Data Wrangling external USB hard disk drive. No PC required! XAVC Intra & Long and legacy codecs: Mpeg Multi-format support in Both HD and SD = serves any production environment. HD422/HD420, DVCAM, IMX support

Live streaming and File Transfer enabled when using Faster transfer to station, cloud or on air CBK-WA100 wireless adapter Product PMW-1000

Broadcast half-rack deck dedicated to SxS workflow, which Customer Value Proposition ideally fits Broadcasters newsroom and master control room for ingest purpose.

Target market Broadcasters, Freelancers

List price € (EU T2 pricing) €7,878

Competitor Models Panasonic : AJ-PD500 (P2 cards)

Key Features Benefits

• Half-rack sized for easy integration Affordable and versatile memory-based workflow deck ideal for both in-house and field • Operate on AC, DC or battery power operations to SxS XDCAM users • Recording and playback formats : − HD XAVC, MPEG HD422 and MPEG HD420 SD Enables smooth migration from SD to HD to save on investment costs as broadcasters move − MPEG IMX 50/40/30Mbps* and DVCAM 25Mbps in a variety of frame frequencies (* Playback only) towards HD operations • Up-and-down conversion function

• Supports XAVC HD record/playback from F5 and F55 New codec XAVC support providing easy classic workflow over HD-SDI • Playback XAVC HD recorded content on professional monitors

• Connection of external USB HDDs without a PC for direct copy of Easy and fast copy to external USB DEVICE : Brings IT feature and cost control for memory clips backup Product PDW-HD1550

Better picture quality with XAVC recording onto XDCAM Disc Customer Value Proposition and longer recording times by additionally supporting 100GB (Yellow) and 128GB (White) XDCAM Discs

Target market Broadcasters, Freelancers

List price € (EU T2 pricing) €24,616 PDW-HD1550 Competitor Models -

Key Features Benefits

XAVC (Optional) Improved Image quality to make your shows look visually more appealing

Longer record times up to 4 hours, reduces hassles of remembering to change the disc. Support for larger Professional Discs Save shelf space as move content on each disc. Bridge between SxS and External Saver storage of content onto Professional Disc Hard Disc Drives Without using a computer, this is a simple and easy way to move content from SxS to External Hard Drive Same operation and connectors Can plug into existing infrastructure as the popular range of XDCAM Operators do not have to learn “new tricks” Decks XDS-PD1000/A* *NEW* Product XDS-PD2000/A* The multi-task station that unifies all XDCAM Customer Value Proposition workflows in one single unit

Target market Broadcasters, Live Production (ob vans,…)

List price € (EU T2 pricing) PD1000: €30,076 ; PD2000: €34,000

* New /A hardwares include new CPU circuit board and SxS exFAT REC as standard * XDS-PD2000/A only: internal SSD changed from 512GB to 960GB (2x 480 SSD) as standard

Key Features Benefits

• Direct playback from all devices (PFD, HDD, SxS) • Copy clips to SxS No need to copy on the internal HDD anymore – save time • Direct recording to PFD

• IMX 30 Mbps recording from SDI input XDCAM Station helps you transform tape based material into file based

• Create proxy when copying files from network or Keep the XDCAM Professional Disc structure from SxS cards

• Create EDL list from the front panel Build easily a basic program avoiding use of NLE system

• Tape-like preview from clips on HDD After a clip has been played till the end, following one is automatically played

Control the XDS via standard industry connections • RM-280 support (Remote RS-422 connection) Enables linear editing usage Product PMW-PZ1 HD and 4K player

• This product’s task is to fulfill the expectations of a 4K production allowing high quality viewing of the 4K contents, either on a 4K TV or a 4K projector. • The compact size, allows an easy transportation and installation near the Monitor or Projector or 4K TV. Customer Value Proposition • Flexibility to eventually reproduce HD contents, allows a 360 degrees usage of the same asset. • In the wedding market, playback of the event phases, allows an astonishing perception of the event.

Target market Cinematography, Broadcast, Corporate

List price € (EU T2 pricing) €3,366

Competitor Models AJA Ki Pro Ultra

Key Features Benefits Playback 4K (XAVC) and HD content from SXS memory card or from Save time - immediate playback and check of 4K content on location SSD external drive via USB: • No need for content format rework before playback • output to a professional monitor or consumer TV • No need to use the camera as a player • output to digital signage or projectors

Playback “Full 4K” 50p/60p (4096 x 2160) Unique on the market – for accurate picture rendering

Easy Copy and Back up Process Copy content from SxS/XQD/SD cards directly to external drive (HDD, • content back up without any other device needed SSD) • Safe: verify function available before copying to avoid any copy error Multi-format in 4K and HD • Playback a variety of formats including XAVC Intra, XAVC Long, XAVC S-Long*, MPEG HD422 and MPEG HD Connectivity and inter-operability with other devices to enable quick and easy operation. • Inputs/outputs for easy connections, intuitive interface, USB 3.0 • Various media: SxS, XQD/SD (with adapter) Wireless Operations XDCAM for ENG – why are we leader? 1. XDCAM : Trusted brand  Market leader

 Best workflow integration thanks to worldwide Alliance team

 “Made in Europe” quality and dedicated Sony Broadcast Experts across Europe XDCAM for ENG – why are we leader? 2. Unified product family

 Smooth transition to HD or 4K with renowned codec family (path from SD to MPEG4 with renowned MPEG2 HD50)

 Best ergonomics: PXW-X400 unequalled balance, OLED viewfinders for best eye-comfort

 ENG and Live Production: XDCAM shoulder camcorders convert into live camera systems XDCAM for ENG – why are we leader? 3. Future-proof and remote workflows

 Reduce time to air with file transfer and live streaming

 Universal : applicable to any SDI device with universal adapter (CBK)

 Seamless: No backpack, no cables

 Cost-efficient: Single SIM card + built-in in the camcorder

 Access toolsets to accelerate field to station and direct contribution workflows with Content Browser Mobile, PWS server. Product PWS-110RX1 QoS Live streaming receiver

Be first on air: easily stream content live keeping a level of Customer Value Proposition quality essential to audience attraction and retention

Target market ENG, Event Productions

List price € (EU T2 pricing) €7,931

Competitor Models

Key Features Benefits

Single 3G/4G dongle operations Affordable professional live streaming solution

QoS unique technology Quality of Service Preserve picture quality even in challenged network

Display TX online/offline status Control streaming bitrate/latency User-friendly interface and easy to operate •1x user interface monitors up to 10 incoming streams

Stream with CBK-WA100/101 wireless adapter Universal, compatible with any camcorder/deck of the market.

Faster workflow and editorial enabler: team at the station can move proxy files into the edit suite Proxy file demand from base with RX1 while operators keep filming on the field

Substantially reduce time to air for critical stories by allowing operators to edit and send .xml Proxy EDL creation in Content Browser Mobile or .aaf proxy sequences back to base XDCAM Air

A cloud-base ENG service integrating existing Sony’s wireless solution and advanced workflow and management applications

Launch: June 2017 Sony launches an ENG cloud platform that bridges:

field assets station /workflows XDCAM Air Live Stream MB Hive

File Integration (API)

Location manage Acquisition File & Live Contents Orchestration

1. Accelerating time to air 2. Optimizing resources

It combines services from shooting to post such as file transfer, enhanced device remote control, live streaming, new mobile application XDCAM Pocket, edit integration with NLEs and a gateway to 3rd party services and existing workflows via APIs. XDCAM Air Key Benefits

1. Accelerates time to air . Immediately access live or non-live content while operators are still in the field  Ensure operators and journalists aren’t distracted from the story  Accelerate editorial choices  Faster promotion of the news bulletin . Transfer planning & metadata from the NRCS to the camera in the field  Faster post production process and thus, faster publication 2. Optimize Resources . Remote teams contributing to workflow anytime from anywhere . More LTE operation versus expensive satellite connections . Service subscription leads to lower CAPEX investment System Cameras Figures in RED show optional functions

4K/UHD System Cameras - Overview

HDC-2500 Series HDC-4800 *NEW* HDC-4300 HDC-P43 *NEW* HDC-1700 HKCU-2040

• 4K/UHD/HD HFR Portable • 4K/UHD/HD Portable System • 4K/UHD/HD PoV Camera • HD Portable Systems Camera with System Camera Camera • 2/3” – B4-Mount UHD Up-Conversion • S35mm PL Mount (2/3” – B4- • 2/3” – B4-Mount • 2/3” CMOS (3x) • 2/3” – B4-Mount Mount Adaptor • 2/3” CMOS (3x) • Frame Rates: • 2/3” POWER HAD FX CCD (3x) • S35 CMOS (1x) • Frame Rates: • 4096 x 2160 (1x/2x) • Frame Rates: • Frame Rates: • 4096 x 2160 (1x/2x) • 3840 x 2160 (1x/2x) • 3840 x 2160 (1x)(HKCU-2040) • 3840 x 2160 (1x) • 3840 x 2160 (1x/2x) • 1920 x 1080 (1x/3x) • 1920 x 1080 (1x)(progressive) • 3840 x 2160 (4x)+(8x) • 1920 x 1080 (1x/3x) • 1920 x 1080 (4x/6x/8x) • HDCU-2000, HDCU-2500, HDCU-1700 • 1920 x 1080 (1x)+(4x) • 1920 x 1080 (4x/6x/8x) • HDCU-4300 or BPU-4500/- + HKCU-2040 • 1920 x 1080 (8x)+/16x) • HDCU-4300 or BPU-4500 + 4000 + HDCU • SMPTE Fibre / Triax / Wireless • BPU-4800 + HDCU HDCU • Single Mode Fibre + HKCU- • SMPTE Fibre • SMPTE Fibre SM100 Figures in RED show optional functions

HD System Cameras - Overview

HSC-100RF HDC-2400 HSC-100RT HDC-400DF HDC-1700 HDC-P1 HSC-300RF HDC-2570 HSC-300RT

• HD Portable System Camera • HD Portable System Camera • HD PoV Systems Camera • HD Portable System Camera • 2/3” – B4-Mount • 2/3” – B4-Mount • 2/3” – B4-Mount • 2/3” – B4-Mount • 2/3” POWER HAD FX CCD (3x) • 2/3” POWER HAD FX CCD • 2/3” POWER HAD FX CCD • 2/3” POWER HAD FX CCD • Frame Rates: (3x) (3x) (3x) • 1920 x 1080 (1x)(50P/50i) • Frame Rates: • Frame Rates: • Frame Rates: • 1920 x 1080 (2x) (100i) • 1920 x 1080 (1x)(50i) • 1920 x 1080 (1x)(50i) • 1920 x 1080 (1x)(50i) • 1920 x 1080 (25PsF) • 1920 x 1080 (1x)(50P) • 1920 x 1080 (1x)(50P) • 1920 x 1080 (25PsF) • 1920 x 1080 (50i-RGB)(4:4:4) • 1920 x 1080 (25PsF) • 1920 x 1080 (25PsF) • HSCU-300RF / HSCU-300RT • HDCU-2000, HDCU-2500 (HDCU- • HDCU-1700 (HDCU-2000 / • 3G HD-SDI (RT-Models: HXCU-100 / 1700) HDCU-2500) HSCU-300) • SMPTE Fibre / Triax / Wireless • SMPTE Fibre • RF-models: SMPTE Fibre • RT-models: Triax Figures in RED show optional functions

HD System Cameras - Overview

HXC-FB75 *NEW* HXC-P70

• HD Portable System Camera • HD Portable System Camera • 2/3” – B4-Mount • 2/3” – B4-Mount • 2/3” CMOS (3x) • 2/3” CMOS (3x) • Frame Rates: • Frame Rates: • 1920 x 1080 (1x)(50i) • 1920 x 1080 (1x)(50i) • 1920 x 1080 (25PsF) • 1920 x 1080 (25PsF) • HXCU-FB70 / HXCU-TX70 • HXCU-FB70 • Fibre w. NEUTRIC CON DUO Triax • Fibre w. NEUTRIC CON DUO Single (CA-TX70) Mode Fibre Cable Product HDC-4800 *NEW*

The most sophisticating UHFR system with known Customer Value Proposition camera & integrated server operations

Target market Public & Private Broadcasters, OB-Van Companies

List price € (EU T2 pricing) 285k € (List price) for one complete camera set

Competitor Models iMOVIX X10 UHD

Available: already shipping (from 08/2016)

Unique Selling Points Customer Benefits, what does this mean for the customer

4K/UHD pictures can be captured in SloMotion (up to 400P, HD up to 800P) for moving analyses in sport production. 4K/UHD & HD High Frame Rate Parallel output in normal speed is always available. System Camera The customer needs only one camera model to satisfy all production requirements in both 4K/UHD and HD. S35mm Sensor (PL-Mount) The huge sensor size provides a noise-free and high sensitive signal for outstanding performance. with B4-Mount Adaptor In case long telephoto lenses are needed, B4-lens adaptor is supplied as standard. Portable camera design The HDC-4800 comes in a very popular form factor and allows both, shoulder and tripod operation. Wide Color Gammut and high-dynamic range are supported as standard and HDR/SDR parallel production is possible HDR & ITU-R BT2020 Support to meet recent and future TV standards. No need for a further investment into an external server system, saves cost and space. No extensive cabling between BPU-4800 includes XAVC-Server with BPU and server which avoids weight and malfunction. All-in-one unit! Up to 1hour in 4K 8x SloMo to be captured as a high recording capacity standard capacity (up to 4hours in 4K@8x SloMo with optional SKC-MEM4 board). Product HDC-4300

The most reliable and flexible 4K/HDR/HFR System Camera Customer Value Proposition Platform for OB & Studio Operations

Target market Public & Private Broadcasters, OB-Van Companies

List price € (EU T2 pricing) 51.300,00 € (List price) for camera head only

Competitor Models GV LDX-86N, Ikegami UHK-430

Available: already shipping

Unique Selling Points Customer Benefits, what does this mean for the customer

4K/UHD & HD portable System HDC-4300 is a high quality HD system camera (standard frame rate: 1080P) with up to 3xSloMo speed which can be Camera upgraded to 4K/UHD by a software license being available on permanent or temporary basis.

3 CMOS sensors (RGB) with native 4096x2160 pixels with high sensitivity and low noise performance for outstanding 2/3”-CMOS sensor and B4- pictures in 4K/UHD and HD. Standard 2/3”-lenses can be used, similar depth of field (DoF) as with traditional 2/3”- Lens Mount cameras, Box type lenses to be connected via HDLA-1500-series. The HDC-4300 comes in a very popular form factor (same as any HD system camera) and allows both, shoulder and Portable camera design tripod operation. Low weight and perfect center of gravity for long-time shoulder operation and perfect ergonomics. License Keys offer the option to capture in HD-HFR (up to 8x SloMo) or 4K/UHD HFR (2x SloMo) and can also do HD HD HFR Option cut-out from the 4K/UHD picture to emulate a 2nd virtual camera. License keys are available on a permanent and HD Cut-Out Option temporary basis (monthly/weekly) to lower the investment costs. Wide Color Gammut and high-dynamic range are supported as standard and HDR/SDR parallel production is possible HDR & ITU-R BT2020 Support to meet recent and future TV standards. Product HDC-P43 *NEW*

Customer Value Proposition All the HDC-4300 power in a PoV sized camera

Target market Public & Private Broadcasters, OB-Van Companies

List price € (EU T2 pricing) 49.500,00 (List price)

Panasonic AK-UB300 Competitor Models GV LDX-C86C

Available: January 2017

Unique Selling Points Customer Benefits, what does this mean for the customer

4K/UHD & HD portable System HDC-P43 is a high quality HD PoV camera (standard frame rate: 1080P) with up to 3xSloMo speed which can be Camera upgraded to 4K/UHD by a software license being available on permanent or temporary basis (weekly/monthly).

3 CMOS sensors (RGB) with native 4096x2160 pixels with high sensitivity and low noise performance for outstanding 2/3”-CMOS sensor and B4- pictures in 4K/UHD and HD. Same CMOS sensors as used in HDC-4300. Lens Mount Standard 2/3”-lenses can be used, similar DoF as with traditional 2/3”-cameras, The HDC-P43 comes in a very popular form factor (similar to HDC-P1) and features fibre transmission to HDCU-4300 Compact & lightweight design or BPU-4500/-4000 by single mode fiber cable. Low weight , compact design and low power consumption make it ideal for SpiderCam, Robotic- and SteadyCam operations. License Keys offer the option to capture in HD-HFR (up to 8x SloMo) or 4K/UHD HFR (2x SloMo) and can also do HD HD HFR Option cut-out from the 4K/UHD picture to emulate a 2nd virtual camera. License keys are available on a permanent and HD Cut-Out Option temporary basis (monthly/weekly) to lower the investment costs. Wide Color Gammut and high-dynamic range are supported as standard and HDR/SDR parallel production is possible HDR & ITU-R BT2020 Support to meet recent and future TV standards. Product HDC-2500

Customer Value Proposition The most popular and versatile HD system camera in the market

Target market Public & Private Broadcasters, OB-Van Companies

List price € (EU T2 pricing) 50.000,00 € (List price) for camera head only

Competitor Models GV LDX-80/-86, Ikegami HDK-95C

Available: already shipping

Unique Selling Points Customer Benefits, what does this mean for the customer

HDC-2500 features all broadcast framerates as a standard feature: 1080P, , 720P, 1080i-2x SloMo, 720P- Multiple Frame Rate Support 2xSloMo, 1080PsF and 1080i-RGB (4:4:4) to meet all current and future HD broadcast requirements. No additional investment costs for upgrades. 2/3”-CCD sensors and B4- The HDC-2500 series is equipped with the latest generation of POWER HAD FX CCD sensors with native HD Lens Mount resolution and a superb noise performance at high sensitivity. All B4-mount lenses can be employed. The single piece design allows for a very efficient airflow inside the camera and as such provides high reliability and Single Piece Design long-term operations. By exchanging the side cover, transmission method can easily be changed to digital triax and wireless. Unlike a Exchangeable Side Cover Technology camera adaptor, the exchangeable side cover does not change the center of gravity and as such, perfect weight balance on the shoulder is assured. All belong to the same camera family and as such share the same performance and feature level. HDC-2400/-2400DF Product varieties exist: can be upgraded by license key to a full HDC-2500. HDC-2570 is equipped with digital triax transmission HDC-2400/-2400DF, HDC-2570 (exchangeable to fibre or wireless as an option). [HDC-2500 & HDCU-2000/-2500] *NEW* Product + HKCU-2040 4K-UpConversion Board Futureproof & easy migration to UHD/HDR for all Customer Value Proposition HDC-1700/2400/2500 users at limited investment cost Existing Sony HDC-customers Target market with the need to upgrade to 4K HKCU-2040: 12.000,00 (List price) List price € (EU T2 pricing) HKCU-2040/PACK: 14.000,00 (list Price) GV LDX-86 (Upgrade SW 4K), GV LDX-82 (HDR), Competitor Models Hitachi SK-UHD4000,Panasonic AK-UC3000 Available: January 2017

Unique Selling Points Customer Benefits, what does this mean for the customer

HKCU-2040 allows HDC-HD cameras Saves investment cost, existing cameras can be integrated in a UHD workflow, to be used in a UHD environment

HKCU-2040 does support ITU- Existing HD cameras can be made compatible to HDR and wide color gammut workflow (in UHD mode). R BT2020 and HDR HKCU-2040 fits into HDCU-2000, All existing HDCU-models for the HDC-2500-series (incl. HDCU-1700) can be upgraded with this optional board HDCU-2500 and HDCU-1700 models Product HDRC-4000 *NEW*

The most versatile tool for customers having to merge HD and UHD Customer Value Proposition requirements for resolution, color space and high dynamic range

Target market Public & Private Broadcasters, OB-Van Companies

List price € (EU T2 pricing) 20.000,00 (List price)

Competitor Models Fujifilm ISI Mini Converter

Available: March 2017

Unique Selling Points Customer Benefits, what does this mean for the customer

19”-Rack wide / 1.5U high Very compact unit to be fitted into a conventional 19” broadcast rack

HDRC-4000 features 2 independent in and outputs so 2 channels can be handled by one single converter/ saves 2 independent in/outputs money, space and weight in the rack

Spatial Resolution Conversion HDRC-4000 can change the spatial resolution from 3840x2160 to 1920x1080 and vv.

Color Gammut Conversion HDRC-4000 can change the color space from ITU-R709 to ITU-R BT2020 and vv. HDRC-4000 can change from HDR (high dynamic range) to SDR (standard dynamic range) HDR / SDR Conversion UHD-HDR  UHD-SDR HD-SDR  UHD-SDR / UHD-HDR S-LOG3  BT709 OETF / EOTF Conversion S-LO3  HLG / PQ (SMPTE ST-2084) Product HSC-100RF / 100RT

Customer Value Proposition Entry level system camera for broadcast applications

Target market Public & Private Broadcasters, OB-Van Companies

List price € (EU T2 pricing) 17.000,00 € (List price) for camera head only

GV: LDX-80FLEX/-Elite and LDX-82 Ikegami: HDK-79GXC and HDK-55 Competitor Models Panasonic: AK-HC3500, AK-HC3800 Hitachi: SK-HD1000 Available: already shipping Unique Selling Points Customer Benefits, what does this mean for the customer

HSC-100 series includes the most commonly used HD framerates as a standard feature: 1080/50i and 720/50P. Multiple Frame Rate Support For more artistic shooting, 1080/25PsF framerate is available as a license key for easy upgrade.

The HSC-100- series is equipped with the latest generation of POWER HAD FX CCD sensors with native HD 2/3”-CCD sensors and B4- resolution and a superb noise performance at high sensitivity. All B4-mount lenses can be employed. Same sensors as Lens Mount in HDC-2500-series so easy color-matching is assured. The single piece design allows for a very efficient airflow inside the camera and as such provides high reliability and Single Piece Design long-term operations. Due to the single piece design, the camera is very compact and lightweight with improved ergonomical features. The HSC-100R-series comes delivered in 2 different variants: Product varieties exist: • HSC-100RF with fibre transmission to HSCU-300RF and HSC-100RT / HSC-100RF • HSC-100RT with digital triax transmission to HSCU-300RT Product HSC-300RF / 300RT

Entry level system camera for broadcast applications with enhanced Customer Value Proposition functionality for OB van customers

Target market Public & Private Broadcasters, OB-Van Companies

List price € (EU T2 pricing) 22.500,00 € (List price) for camera head only

GV LDX-80FLEX/-Elite, LDX-82, Ikegami HDK-79GXC, Panasonic Competitor Models AK-HC3500, AK-HC3800

Available: already shipping Unique Selling Points Customer Benefits, what does this mean for the customer

HSC-300 series includes the commonly used HD framerates as a standard feature: 1080/50i and 720/50P. Multiple Frame Rate Support For more artistic shooting, 1080/25PsF framerate is available as a license key for easy upgrade.

The HSC-300- series is equipped with the latest generation of POWER HAD FX CCD sensors with native HD 2/3”-CCD sensors and B4- resolution and a superb noise performance at high sensitivity. All B4-mount lenses can be employed. Same sensors as Lens Mount in HDC-2500-series so easy color-matching is assured. HSC-300-series comes equipped with a motorized dual filter wheel. As such the filters can be changed remotely from Motorized Dual Filter Wheel the RCP and CC-filters can compensate for different lighting conditions. The single piece design allows for a very efficient airflow inside the camera and as such provides high reliability and Single Piece Design long-term operations. Due to the single piece design, the camera is very compact and lightweight with improved ergonomical features. Only HSC-300-series allows to be mounted into the HDLA-15xx series for large lens support. A quick change from Large Lens Support shoulder to pedestal operation is easily possible within 20 seconds. Product varieties exist: The HSC-300R-series comes delivered in 2 different variants: HSC-300RF with fibre transmission to HSCU-300RF HSC-300RT / HSC-300RF and HSC-300RT with digital triax transmission to HSCU-300RT. Product HXC-FB75 *NEW*

Entry level system camera with unmatched price/performance relation Customer Value Proposition for professional use

Target market Public & Private Broadcasters, OB-Van Companies

List price € (EU T2 pricing) 12.700,00 € (List price) for camera head only

GV LDX-80FLEX and LDX-FOCUS 75 LIVE, Ikegami HC-HD300, Competitor Models Panasonic AK-HC3500

Available: already shipping Unique Selling Points Customer Benefits, what does this mean for the customer

HXC-FB75 includes the commonly used HD framerates as a standard feature: 1080/50i and 720/50P. Multiple Frame Rate Support For more artistic shooting, 1080/25PsF framerate is also included.

The HXC-FB75 is equipped with the high-performance CMOS Exmor sensors (RGB) with native HD resolution 2/3”-CMOS Exmor sensors providing a superb noise performance at high sensitivity. All B4-mount lenses can be employed. Same sensors as and B4-Lens Mount employed in HXC-P70, so easy color matching is provided. The single piece design allows for a very efficient airflow inside the camera and as such provides high reliability and Single Piece Design long-term operations. Due to the single piece design, the camera is very compact and lightweight (only 3.3 kg) with improved ergonomical features. HXC-FB75 comes delivered with fibre transmission (Neutric ConDuo connector). Thanks to its low power Fibre transmission to HXCU-FB70 consumption, cable lengths of up to 350m are possible. If the HXCE-FB70 extension unit is employed, cable length of up to 10km is achievable. By using the CA-TX70 camera adaptor and HXCU-TX70 CCU, it is possible to change the transmission to digital triax. Digital Triax Transmission (optional) Thus, the HXC-FB75 can flexibly react on all existing broadcast environments. CA-TX70 can also be used in combination with Sony camcorders so that additional cameras can easily be integrated into a wider system. Revised Product HXC-P70

Customer Value Proposition HXC-FB75-power in a PoV-sized camera body

Target market Public & Private Broadcasters, OB-Van Companies

List price € (EU T2 pricing) 16.500,00 (List price)

Panasonic AK-HC1800, Competitor Models GV LDX-C80 Compact Premiere, Ikegami HDL-51, Hitachi DK-H100/-H200 Available: already shipping

Unique Selling Points Customer Benefits, what does this mean for the customer

HXC-P70 includes the commonly used HD framerates as a standard feature: 1080/50i and 720/50P. Multiple Frame Rate Support For more artistic shooting, 1080/25PsF framerate is also included.

The HXC-P70 is equipped with the high-performance CMOS Exmor sensors with native HD resolution providing a 2/3”-CMOS Exmor sensors superb noise performance at high sensitivity. All B4-mount lenses can be employed. Same sensors as employed in and B4-Lens Mount HXC-FB75, so easy color matching is provided. A motrorized filter wheel (4 positions) is included as a standard feature so remote operation of ND filters is given to Motorized filter wheel control the incoming light. Can be used to keep the iris at a fixed F-stop for control over depth of field. The HXC-P70 comes in a very popular form factor (similar to HDC-P1) and features fibre transmission to HXCU-FB70 by single mode fiber cable. Thus, remote operations are easily possible (e.g. SpiderCam, Robotic camera…) Compact & lightweight design Low weight , compact design and low power consumption make it ideal for SpiderCam, Robotic- and SteadyCam operations. HXC-P70 comes delivered with fibre transmission as standard feature. Thanks to its low power consumption, a max. Fibre transmission to HXCU-FB70 cable lengths of up to 500m is possible. If the HXCE-FB70 extension unit is employed, a max. cable extension of up to 10km is achievable. Fibre cable with Neutrik Con-Duo connector is standard to HXC-P70. Sony Camcorder + CA-TX70 (+HXCU-TX70) Product Sony Camcorder + CA-FB70 (+ HXCU-FB70) Customer Value Proposition HD Camcorder for live broadcast applications +

Target market Public & Private Broadcasters, OB-Van Companies Sony Camcorder + CA-TX70 / CA-FB70 List price € (EU T2 pricing) 13.000,00 (List price / CA-TX70 & HXCU-TX70) Compatible Sony Camcorder Types: • PMW-320/-350/-400 (+CBK-CE01) Competitor Models n.a. • PXW-X320 (+CBK CE01) • PMW-500 (+CBK-HD02) • PXW-X400/-X500/-Z450 • PDW-850 Available: already shipping

Unique Selling Points Customer Benefits, what does this mean for the customer

CA-TX70 fits to HXC-D70, HXC-FB75 Existing camcorders can be integrated into a wider broadcast environment. Rental units can be transferred to system and several Sony Camcorder models cameras by using the CA-TX70.

CA-TX70 / HXCU-TX70 are using digital triax transmission for superior performance and to assure long cable Digital Triax Transmission distances; max. triax cable extensions from 600 to 1200m are possible (depending on the triax cable). CA-TX70 and HXCU-TX70 are using the famous Sony 700-Command-Protocol, so all RCPs and MSUs can Remote Control Access compatibly be used. A big advantage for the operator as he can use the same type of remote panel for all cameras (no training required). Similar to the CA-TX70 triax adaptor can the CA-FB70 fiber adaptor be used for the same type of Sony camcorders to CA-FB70 as fiber transmission adaptor allow fiber connection to HXCU-FB70 (the same CCU as is used with HXC-FB75). As such, existing fiber or triax infrastructures can be used, depending on the specific product application. BRC Cameras Remote Cameras

BRC-X1000 *NEW* BRC-H900 BRC-H800 *NEW* BRC-H700 BRC-Z700 BRC-Z330 • 1” 4K ExmorR CMOS • 1/2“ HD 3CMOS • Sensor as BRC-X1000 • 1/3“ HD 3CMOS • 1/4“ HD 3CMOS • 1/3“ HD CMOS • 12x Opt zoom • 14x opt Zoom • 12x Opt Zoom • 12x opt Zoom • 20x opt Zoom • 18x opt Zoom • UHD/25p or HD/50p/25p • 1080/50i • HD/50p/25p • 1080/50i • 1080/50i • 1080/50i • 2x 3G/HD-SDI (w/loop) • 1x HD/SD-SDI • 2x 3G/HD-SDI • 1 free slot • 1 free slot • 1 free slot • 1x HDMI • 1 free slot • 1x HDMI • 1/6; 1/32 ND • IP control option • IP control option • Trace Memory • IP control option • Trace Memory • HD/SD-SDI option• HD/SD-SDI option • PTZ sync motion • S700PTP option • PTZ sync motion • 1/4, 1/16 ND • PoE+ • PoE+ • IP control • IP control • S700PTP support • S700PTP support • 100 Preset Memories • 100 Preset Memories • 1/4, 1/16, 1/64 ND • 1/4, 1/16, 1/64 ND Remote Cameras

SRG-360SHE *NEW* SRG-300SE RM-IP500 *NEW* RM-IP10 • 1/2.8” HD CMOS • 1/2.8” HD CMOS • Multi-camera controller • Budget controller • 30x opt zoom • 30x opt zoom • Broadcast style • Up to 112 cameras via IP • 1080/50p/50i/25p • 1080/50p/50i/25p • Direct access to main functions • Precise PTZ control • 3G/HD-SDI, HDMI, IP • 3G/HD-SDI, IP • Dual Zoom control mechanism • IP, RS-422 and RS-232 I/F • Stereo Input • Audio Input (mono) • Trace memory control • Tally indication • Day/Night • Day/Night • IP and RS-422 interface • Easy preset memories • Wide-DR • Wide-DR • Tally indication management • 256 preset memories • 256 preset memories • Easy preset memories • Direct access to basic • IP control • IP control management functions • Web Menu • Web Menu • Auto IP configuration • Trace Memory • Up to 100 cameras to be • PTZ sync motion controlled by RM-IP500 • PoE+ Product BRC-X1000 *NEW*

Customer Value Proposition Price conscious migration from HD to 4K live productions

Target market TV Studios, HOW, Government, Education, Events, Reality Shows

List price € (EU T2 pricing) 10,300€ (List price),

Competitor Models Panasonic AW-UE70 (2160/25p only via HDMI)

Available: Q1/2017

Unique Selling Points Customer Benefits, what does this mean for the customer

- Price will not be an obstacle for those who want to migrate from HD to 4K, or simply add more cameras to their First 4K RC with simultaneous 3G-SDI existing 4K workflow. With a minimum investment and reduced operational cost (one person can control all the camera and HDMI outputs system) customers can now accept (more) 4K jobs. - Simultaneous 3G-SDI (dual) and HDMI outputs, allows to integrate the camera in any 4K production workflow. - The long zoom ratio and huge angle of view allows to reduce investment as less cameras are needed to cover the 1” ExmorR CMOS sensor (18x same area, and also allows to positon the cameras in non intrusive locations in singular buildings (back of the hall, top zoom lens, 65º angle of view) ceiling, etc) - HoW, concert halls, government halls… they are always difficult for running multiple cables, find power plugs near the cameras, etc. With BRC-X1000 just one Cat5 cable is what you need. Power supply and camera control all in a Single cable for PoE+, and IP PTZ plus single cable. RCP Paint control - Installation is very fast and easy, and will have minimum impact in singular buildings like cathedrals, theatres, etc - Legions of existing well trained RCP operators will not require extra training Advance motion control, with Trace - Peace of mind when accepting quality 4K live productions, including theatre acts or concerts which require smooth Memory, Sync Motion and Slow PTZ motion control. Also, Trace Memory allows to memorize repetitive, complex camera movements and play-back Speed them anytime without any human error. Product BRC-H900

Customer Value Proposition Top RC designed to share the job with HD studio cameras

Target market TV Studios, HOW, Government, Education, Events, Reality Shows

List price € (EU T2 pricing) 9.140€ (/IP version: 9.500€; /SDI version: 10.100€)

Competitor Models Panasonic AW-HE130

Unique Selling Points Customer Benefits, what does this mean for the customer

- Broadcast studios can now benefit from the lower operational and ownership costs of Remote Cameras compared to 1/2” Size Exmor 3 CMOS sensors (and Studio Cameras thanks to BRC-H900 top picture quality, sensitivity and noise provided by its sensor of unique ½” size. ½” 14x zoom lens) - Lower investment needed because its wide 60º angle of view allows to reduce the number of cameras required. Wide range of menus for matching - Very easy and fast integration in actual broadcast studio workflows since camera menus are similar those of HDC, almost any studio camera. HSC and HXC families, not requiring extra training to the legions of existing well trained RCP operators. RCP control with CNA-1+ HZC-BRCN1 - Easy camera matching allows to improve actual TV programs by adding extra cameras at a much lower price. Long distance optical fiber operation - Live OB applications can reduce costs by using BRC-H900 by long distance of up to 2Km provided with the optional with optional BRBK-SF1 board Optical Multiplexer board. Applications like PoV or beauty cameras in big stadiums can be done at much lower price. - Flexibility of IP control allows customers to meet even the most demanding configuration. From reality shows where many cameras in the network can be divided into groups for various simultaneous operators, to remote productions with IP control (with the /IP model) in-house camera control but cameras in a far location (and maybe different network) are possible. Don’t say “no” to any project Product BRC-H800 *NEW*

Customer Value Proposition With all the features for any mainstream HD live production

Target market TV Studios, HOW, Government, Education, Events, Reality Shows

List price € (EU T2 pricing) 7,800€ (List price)

Competitor Models Panasonic AW-HE130

Available: Q1/2017 Unique Selling Points Customer Benefits, what does this mean for the customer

High quality 1” ExmorR CMOS sensor, - The long zoom ratio and huge angle of view allows to reduce investment as less cameras are needed to cover the with 24x zoom and 65º wide angle of view, same area, and also allows to positon the cameras in non intrusive locations in singular buildings (back of the hall, for 1080/50p operation top ceiling, etc) - HoW, concert halls, government halls… they are always difficult for running multiple cables, find power plugs near the cameras, etc. With BRC-X1000 just one Cat5 cable is what you need. Power supply and camera control all in a Single cable for PoE+, and IP PTZ plus single cable. RCP Paint control - Installation is very fast and easy, and will have minimum impact in singular buildings like cathedrals, theatres, etc - Legions of existing well trained RCP operators will not require extra training - Peace of mind when accepting quality 4K live productions, including theatre acts or concerts which require smooth Advance motion control, with Trace PTZ motion control. Also, Trace Memory allows to memorize repetitive, complex camera movements and play-back Memory, Sync Motion and Slow Speed them anytime without any human error. 3G-SDI and HDMI outputs, Visca - Save in external converters as every interface is available for easy integration in any live production workflow. over IP, and S700PTP protocol for - Can share with HDC/HSC/HXC cameras in studio applications direct RCP/MSU connection Product SRG-360SHE *NEW*

Customer Value Proposition Totally full featured to cope with any C&E application

Target market HOW, Government, Education, Events, Webcast, Reality Shows

List price € (EU T2 pricing) 4.230 €

Competitor Models Panasonic AW-HE40S and H, Vaddio Roboshot 30, Axis V5915

Available: since July/2016 Unique Selling Points Customer Benefits, what does this mean for the customer

- Most live event coverages require simultaneous high quality recording (3G-SDI), to be displayed in the main hall 1080/50p simultaneous triple (HDMI) and transmitted to multiple platforms (3 streaming instances). With this camera, customers do not need to use output via 3G-SDI, HDMI and IP any external equipment like converters, signal distributors, etc, reducing the cost, space and power consumption, and streaming (all with audio) saving time by simplifying installation and set-up. - HoW, concert halls, government halls… they are always difficult for running multiple cables, find power shockets near One cable for PoE+ (Power over the cameras, etc. With SRG-360SHE just one Cat5 is what you need. Power supply, camera control and Video/Audio Ethernet), IP camera control and streaming, all in a single cable. Audio/Video streaming - Installation is very fast and easy, and will have minimum impact in singular buildings like cathedrals, theatres, etc - In live programs, many camera movements are not only complex but also repetitive (actors in theatre acts, Movement Tracing saved into Preset panoramics at programs’ start and finish, etc). Trace memories simplifies on-air operation and ensure precise repetition Memory of a desire movement without errors. Control operator can concentrate on other adjustments, like paint control. - Camera movements during on-air must be gentle, precise and smooth. Most remote cameras are not suitable for Improved PTZ motion modes. live productions because cannot achieve this. But SRG-360SHE, thanks to Synchronous PT-Z movement, slower Direct interface to RCP Paint control and smoother PT motion control, and easy paint control from RCP panels, ensures your live programs will be of the highest level, more attractive and easier to be sold. Product RM-IP500 *NEW*

Customer Value Proposition Get the best out of any RC for most demanding live productions

Target market Live production events

List price € (EU T2 pricing) 3.300,00€

Competitor Models Panasonic, Vaddio, Telemetrics

Available: May 2017

Unique Selling Points Customer Benefits, what does this mean for the customer

- Perfect for on-air camera control as no need to superimpose menus on any camera output for getting access to Direct access to most common on-air camera settings. adjustments - Ultra fast access to any parameter by assignable buttons that operator can customize. - Two hands control of P, T and Z allows much precise and attractive movements to enrich the programs - Much saving in time employed in initial set-up as installation is very much simplified by IP address and camera Auto IP configuration number auto-assignment - Cameras are ready to use in a minimum time. - Peace of mind for technical people as if panel fails it can be very easily replaced by a new one simply copying Load/Save/Copy panel settings settings from one to another

- Savings in space by unified design with RCP/MSU that allows to install it by one RCP in a 19” rack width Broadcast style chasis, look and feel - Comfortable and familiar operation with illuminated buttons, and dual zoom control by joystick or Seesaw button Discover More About Remote Cameras IP Live Production A Complete Service to deploy IP Live Production Systems

Delivery Pre-Sales Design & Bid support by Post Sales Professional Services • 2nd Line Tech support by Support Professional Services • IP Live System • Mon – Fri 9-5pm • eLearning Modules • Network design Manager & Network Configuration* • 60 minutes Call Back • System Blueprints • System Diagram • IP Production Devices • Email support • Marketing Support • Quotation Installation* • Software Upgrades • Demo / Workshops • PoC • SI System Training* • Bespoke Contract* • Acceptance Tests*

* Chargeable Services End-to-end IP Live Production solutions Operation

PWS-110NM1 IP Live System Manager Acquisition Production Processing Monitoring

NXL-FR318 HDC-4800 BPU-4800 Signal Processing Unit

XVS-6000 XVS-7000 XVS-8000 NXL-IP4F HDC-4300 HDC-P43 4K/HD Production Switcher NXLK-IP40F SDI-IP Converter Unit SDI-IP Converter

BPU-4500 HDCU-4300 NXLK-IP45F HKCU-IP43F PWS-4500 AV Multiplexer/ 4K/HD System Camera 4K/HD Production Server DeMultiplexer Board Network Fundamentals Certification Training

• 8 x hours pre- course E-learning • 4 x days of training in Pinewood • Hands-on session • IT Best practices for IP Live Production system design • 2500 €/ Person • Contact Julie Severs for more information • More information about the training is available in YouTube this video IP Live Alliance Partners and Other Alliances

Sony contributes to Standards and interoperability initiatives The IP Live Production System

Discovery & Registration • The Key For Interoperability Identity Flow Control

Timing Flow Switching • Answer all the required layers required for an IP live Production System explained by JT-NM Media Transport Compression

• Based on Open Standards

• Open to all Manufacturers as an LSI / FPGA IP Core / API & SDK Vendor A

• 60Supporters

Vendor B The IP Live Production System

Network Network Management Video/Audio mapping Compression Synchronization High Availability Bandwidth Reservation SMPTE RDD40 Uncompressed SMPTE ST2059 (PTP) Management SMPTE 2022-7 DiffServ RFC 2474 Dante/AES67 LLVC SMPTE RDD34 Switch TR-03  SMPTE ST2110* Configuration SDN - Netconf Spine - Leaf Design

SD K

Clean Video Switching Device Device Control Device Discovery & Security 3rd Party Integration Destination timed switching Management Networked Device Control Registration TLS RESTful API & Plugin SDK’s IGMP v3 Workgroups SMPTE RDD 40 SIP (Session Initiation Managing production SMPTE ST 2071 * Protocol) architecture settings by device NMOS  IS-04 configuration list

* Future support A total solution for today’s and future requirements IP Live Production – Alliance Partners IP

IP Live Alliance continues to grow with +60 partners Product PWS-110NM1 – IP Live System Manager

Target market Broadcast Service Providers, Broadcasters, OB Vans

Availability Now. - On Air @PSNC

List price € 14,175€ (EU T2 pricing)

Category IP LIVE

Top features Customer Benefits IP Live System Manager Complete cross-point switching solution with AV router functions ,with software or hardware Networked Management (SDN) control panel capability Integrated with product from the IP Alliance Immediate view on streams condition and source and destination status

Dynamic Cross-point switching User Interface Ensure Network QoS and housekeeping tasks Virtual Studio Workgroup Ensure Content security Device Discovery High availability with redundant configuration Hitless failover support (SMPTE 2022-7) Easy setup with preinstalled in pre-configured workstation

Streams Encryption Streamline your production system maintenance and diagnostic monitoring with instant Device Configuration devices health and network status views Remote System Maintenance Capability with firmware update capability Product NXL-FR318

Target market Broadcast Service Providers, Broadcasters, OB Vans

Availability Available

List price € 4,095€ (EU T2 pricing)

Category IP LIVE

Top features Customer Benefits 4K/HD/SD switchable signals SDI-IP conversion using variety of Migrate smoothly to IP Live production while using current SDI-based devices interfaces, including 3G-SDI port

Flexible slots for SDI-IP option boards Create stage boxes for SDI end devices and achieve remote production over great distance Up to 18 slots in 3RU chassis with fiber UP to 9 x NXL-IP40F supported in 3RU Chassis Character Status Display Setup Buttons and Status LED’s

Hot swappable boards Leverage the power of IP with the Networked Media Interface support Redundant PSU Product NXL-IP40F– SDI/NMI Converter Board

Target market Broadcast Service Providers, Broadcasters, OB Vans

Availability Available

List price € 2,500 € (EU T2 pricing)

Category IP LIVE

Top features Customer Benefits Convert SDI from/to Networked Media Interface for SD, HD and 4K Migrate smoothly to IP Live production while using current SDI-based. Complete conversion of SDI signals into complete multicast streams

Built-in Frame Synchronizer Move from HD to UHD instantly by software selection 2x 10Gigabit Ethernet (SFP+) ports Ensure perfect stream synchronization with Precision Time Protocol Clean Switching – Destination Time Switch support

NMI support ASPEN support 2022-6/7 support DANTE support Product NXL-IP45F– Audio Mux / Demux Converter Board

Target market Broadcast Service Providers, Broadcasters, OB Vans

Availability March 2017

List price € €12,500 (EU T2 pricing)

Category IP LIVE

Top features Customer Benefits Multiplex or De-multiplex Audio streams with IP Video Streams Enables Independent IP Live Audio Production and processing Architecture Rationalizes Bandwidth use for audio streams by removing Video

QFHD 3G Level-A, 2SI, 59.94p/50p ; HD format will come in later version Supported video formats QFHD 3G Level-A, SQD, 59.94p/50p

No. of video channels 4K: 1-ch

No. of audio channels to be multiplexed Up to 16-ch Product NXL-IP4F– SDI – IP Stand Alone Converter

Target market Broadcast Service Providers, Broadcasters, OB Vans

Availability February 2017

List price € 3600€ (EU T2 pricing)

Category IP LIVE

Top features Customer Benefits Converts IP MNI streams to SDI Perfect to convert NMI Video Streams to SDI to fit conventional SDI monitors

Specifications Video Format 1920×1080, 50i/59.94i/50p/59.94p 3840×2160, 50p/59.94p, Level A/B, 2SI/SQD Channels 1 x 4K or 1 x HD Compression 4K: LLVC HD: Uncompressed In/Output 3G-SDI: x4, 10GbE: x2 (main, sub) Others Clean Video Switching Capable Product OTM-10GSR1

Target market Broadcast Service Providers, Broadcasters, OB Vans

Availability Now. -

List price € 425 € (EU T2 pricing)

Category IP LIVE

Top features Customer Benefits 10GBASE-SR SFP+ Transceiver Piece of mind selection as this SFP+ module is fully compatible with majors IT professional IT routers and certified with SONY IP Live Products

Dual ports module The module is compliant with the IEEE 10GBASE-SR and SFF SPF+ specifications Up to 300m with multi-mode fiber

Typical power dissipation of 850 mW 850nm VCSEL source and Transmitter Optical Subassembly (TOSA) technology IP Live – Starter Kit

Start your smart SDI to IP : Learn, Test , Deploy

Training Software Hardware Support

2 x SDI/ NMI 4 Days IP Live Live System 2 Years Tech Support Gateways +Remote maintenance Training Manager 2 x IT switches

Available with CISCO and JUNIPER routers – Price : Consult Product Marketing Live Production Switchers Switcher Line Up

MCX-500 AWS-750 MCS-8M MVS-3000A

• Vertical Touch Panel LCD • All in one production centre • Integrated video and audio • Entry level SD/HD production switcher • Touch Manual Transition Lever • Intuitive touchscreen operation production switcher • MVS Style operation • Can be controlled Via UI • Integrated remote camera control • One piece construction • Internal frame store and optional 2CH • Integrated audio mixer • Internal image and clip store • Multi format video I/O DME and format conversion • Streaming function • Internal graphics generation • One ME bus operation with single • Colour correction for every input • Internal recording function • Live streaming O/P keyer • Aux bus mixing • 9x video input • Six channel audio mixer • 2ME busses with 4 keys per ME • Built in multiviewer • 2.5D key resizer on 2 keys per ME Switcher Line Up

MVS-6530 MVS-7000X XVS Family

IP

• Mid level SD/HD production switcher • Fully modular SD/HD/4K production switcher • XVS-6000, XVS-7000 & XVS-8000 • MVS Style operation • Up to 6ME busses with 80 I/Ps • Configurable from 2ME 16 I/P, 24 O/P to • Internal frame store and optional 2CH DME • Well proven and much loved operation style 10ME 160 I/P, 48 O/P and format conversion • Configure a system to suit exact programme • Full multi ME 4K operation as easy as HD • Colour correction for every input requirements • Choice of interfacing SDI or IP based • Aux bus mixing • All units upgradeable to 4K production • Full remote production capability • 3ME busses with 4 keys per ME (8 on PP) • Automated clip transition for creative video • Much improved frame memory system • 2.5D key resizer on 2 keys per ME (4 on PP) effects • Colour correction for all I/Ps and Aux O/Ps • 4Channel digital effects Product MCX-500

Customer Value Proposition Very compact and portable Multicam control switcher

Target market HoW / Education / Small Events / Corporates / Wedding

List price € (EU T2 pricing) € 2,260

Roland V-1HD 1000€; Panasonic AG-HS50N 3500€; CEREVO Competitor Models LiveWedge 1000€; Black Magic ATEM Television Studio 1000€

Key Features Benefits Vertical Touch Panel LCD -For control of Audio sliders and better access to ICON buttons Touch Manual Transition Lever -GUI Manual Transition Lever on touch Panel LCD Can be controlled Via UI -Full controllability via Software UI via Ethernet cable. Mobile remote operation Integrated audio mixer; Logo/Title player; High quality ChromaKey algorithm; Tally - Live production with one single operator and professional result display function alongside HXR-NX5R Streaming function - Broadcast your Live event on Internet via USTREAM or My YouTube Chanel Internal recording function - For Editing, VOD or archiving 9x video input - Enough to assume association/corporate events and HoW

Vertical Touch Panel LCD -For control of Audio sliders and better access to ICON buttons Product MCX-500/2CAMKIT

Product Description Switcher bundle with 2x HXR-NX5R + RM-30BP

Target market HoW / Education / Small Events / Corporates / Wedding

List price € (EU T2 pricing) € 9,154

Product MCX-500/KIT

Product Description Switcher bundle with RM-30BP

Target market HoW / Education / Small Events / Corporates / Wedding

List price € (EU T2 pricing) € 3,048 Product AWS-750

Customer Value Proposition All in one production centre

Corporate, Government, Educational, Events management Target market companies List price € (EU T2 pricing) €12,500

Competitor Models

Key Features Benefits

Easy-to-use operational touch-screen Intuitive Double Touch-Screen Operation Requires no technical background to operate

Stylish & Ultra Portable Design Compact and ultra-portable all in one

Eliminates need for hardware usually needed for professional live streaming All-in-One Solution Includes: Video Switcher, streaming media encoder, video recorder, audio mixer, clip player, remote camera controller & character generator 6 video inputs and 5 video outputs 1920 x 1080 10-bit processing and 1080i/59.94, 50 , 480i/59.94 and 576i/50 operation Multiple Video Switching & Audio Switching 720p input/output is also available in HD mode Seamless switching between camera, PC, video sources (including audio)

Instant Streaming Function Instantly broadcast your content via a number of streaming services Product MCS-8M

Customer Value Proposition Integrated video and audio production switcher

Small regional studio, Education, Target market B&I production List price € (EU T2 pricing) €5,500

Competitor Models

Key Features Benefits

Audio and video Single operator to control both video and audio production production switcher Variety of input and Can support HDSDI, HDMI, and DVI video with frame synchronisation as well as mic, line, embedded, balanced & output formats unbalanced audio. No need for external convertor cards -A single monitor can display all sources in either a 4 or 10 way split. The output is also available via a DVI Integrated Multiviewer connector for entry level monitor support.

Single keyer and DME engine Gives operators creative freedom to create a nice on screen look with a single keyer and resizer.

Ability for Aux mixing Highly specified key operates in number of key modes, including self, split, auto select, linear, pattern, auto Intergrated M/E, Key and Aux Mix Functions chromakey and border (flat colour) Keyer transitions allows for cut, mix, standard wipe patterns and transition rate settings

6 Channel Audio Mixer Audio delay, 48KHz/24bit processing, real channel faders and master fader Product MVS-3000A

Customer Value Proposition Entry level SD/HD production switcher

Target market Small to medium production studios and OB vans

List price € (EU T2 pricing) From €33,000 (dependent on configuration)

Competitor Models

Key Features Benefits

Two ME busses with powerful range of Enhanced visual effects can be created quick and simply without the need of external effects boxes features including key resizers Colour Correction for each Input and AUX Outputs Use the switcher to correct any unbalanced sources and also correct for in-vision monitoring

Built in device control Seemlessly integrate external devices (VTR, servers, gfx machines) for complete production control

Optional 2ch digital effects and 8 channel Integrate SD format sources into your HD production format convertor Enhance your production with a 2channel DVE card

Single one piece control panel with OLED Crisp and clear displays and colours enhances the operational experience display modules Product MVS-6530

Customer Value Proposition Entry level SD/HD production switcher

Target market Small to medium production studios and OB vans

List price € (EU T2 pricing) From €33,000 (dependent on configuration)

Competitor Models

Key Features Benefits

Three ME busses with powerful range of Enhanced visual effects can be created quick and simply without the need of external effects boxes features including key resizers Colour Correction for each Input and AUX Outputs Use the switcher to correct any unbalanced sources and also correct for in-vision monitoring

Built in device control Seemlessly integrate external devices (VTR, servers, gfx machines) for complete production control

Optional 2ch digital effects and 8 channel Integrate SD format sources into your HD production format convertor Enhance your production with a 2channel DVE card

Single one piece control panel with OLED Crisp and clear displays and colours enhances the operational experience display modules Product XVS Series (XVS-6000, XVS-7000 & XVS-8000)

Customer Value Proposition

Target market Broadcast studios, OB trucks and facility companies

List price € (EU T2 pricing) From €60,000

Competitor Models SAM Kahuna, GVG Kayenne

Key Features Benefits

Full 4K, HD or dual programme production from a single panel. 4K and HD format support Maximise you production with single operator simultaneously producing two programmes With SD, HD, 4K and IP interfacing the XVS can integrate in any production environment in any format Conventional or IP based interfacing Protect your investment Central processor unit can be independently controlled by up to four locations either local, or thanks to IP Resource sharing interfacing, remote

Remote Production Minimise production costs by centralising your production

Large and non-volatile frame memory Pre-load the XVS switcher with all your production graphics and manage this from a central application. system XVS Series Comparison Table

XVS-8000 XVS-7000 XVS-6000

Frame Size 10RU 8RU 6RU

Format 4K HD 4K HD 4K HD

ME Standard 5ME 5ME 3ME 3ME 2ME 2ME

Split --- 10ME --- 6ME --- 4ME

Input 40 160 28 112 16 64

Output Assignable+FC 12+4FC 48+16FC 12+4FC 48+16FC 6+4FC 24+16FC

Multi Viewer 2ch (HD) 2ch 2ch (HD) 2ch 2ch (HD) 2ch

Keyer/ME Standard 2 Full + 2 Sub 8Key 2 Full + 2 Sub 8Key 2 Full + 2 Sub 8Key

Split --- 4Key --- 4Key --- 4Key

Aux Keyer 1Key 4Key ------

3D DME tba 4ch tba 4ch tba 2ch MVS Series Comparison Table

MVS-3000A MVS-6530 MVS-7000X

Frame Size 4RU 4RU 8RU

Formats SD/HD SD/HD SD/HD/50P/4K

No of ME busses 2 3 Up to 6

4 on ME1 , ME2 Keys per ME 4 Up to 8* 8 on PP 2 per ME bus ME1, ME2 Resizers 2 per ME bus All keyers 4 on PP

Inputs 32 48 Up to 80

Outputs 16 32 24 or 48

Frame Memory Standard 8ch Standard 8ch Optional

DME Optional 2 ch Optional 2 ch Optional up to 4 ch

Format conversion Optional 8ch Optional 8ch Optional up to 4 ch

Colour Correction All Input and aux O/Ps All Input and aux O/Ps 32 Input and aux O/Ps

Aux bus mixing Yes Yes Yes Product Virtual Shotbox (BZPS-7020 / BZPS-7021)

Unlock the power of the switcher system and control via tablet Customer Value Proposition or PC terminal

Target market Broadcast studios, OB trucks and facility companies

€2,600 Base level (BZPS-7020) List price € (EU T2 pricing) €1,900 additional 5 user (BZPS-7021)

Competitor Models None

Key Features Benefits

Simple remote operation of XVS system Gives second operators, assistant producers simple display to directly control XVS switcher.

Web based interface Simple connection via any PC or, with Wi-fi routing, any smart tablet device

Remote crosspoint control Simple aux bus control from remote locations (commentators position, studio floor etc.) Product Web Based Menu (Preliminary Information)

Customer Value Proposition Second menu operation for remote switcher control

Target market Broadcast studios, OB trucks and facility companies

List price € (EU T2 pricing) tbc

Availability Expected Autumn 2017

Competitor Models None

Key Features Benefits

Second menu operation Ability to set-up and control the XVS from remote location away from main control panel surface

Simple remote operation of XVS system Gives Engineers ability to set up system from any location (even from home)

Remote Daignostics From remote connection daignose any equipment set-up issues

Web based interface Simple connection via any PC or, with wi-fi routing, any smart tablet device Production Servers Product PWS-4500

Customer Value Proposition HD and 4K master recording

Target market Broadcast and production studios, OB and rental companies

List price € (EU T2 pricing) From €58,000

Competitor Models EVS-XT, SAM Live Touch

Key Features Benefits

Efficient operation with XAVC codec Highly efficient XAVC 4K format 4ch server Up to 4 x 4K channels in single box (or 8 x HD)

Single 4K file recording A single XAVC file is created and recorded for each 4K source

Simple web based application allows for quick reconfiguration of the unit to easily re-configure the unit for Flexible configuration different video standards

Simultaneous record 4K and HD Automatically create an HD copy of your 4k material for HD proxy editing

Large capacity memory storage With 2TB as standard (expandable to 8TB) you can record up to 28 hours of native 4K material

Optional IP based interface Full support for Sony IP based media interface for IP connectivity Shareplay

HDC-4300 XVS-8000 HDC-2500 HDC-4800

HDC-P43

UHD 8x Slow UHD UHD UHD UHD 8x UHD 1x Slow

PWS-4500 BPU-4800 PWS-4500

10 GB Network File Sharing File Sharing File Sharing

Slow Motion Slow Motion Highlight Controller #1 Controller #2 Operator

• Share files across a 10G network with no need to copy • Highlight operator can instantly access material on any connected server • Easily integrate UHD HFR content from HDC-4800 with UHD standard motion content • Standard feature of all PWS-4500 and HDC-4800/BPU-4800 systems Product PWA-RCT01

Simple record / playback software with file management for Customer Value Proposition PWS-4500

Target market Broadcast and production studios, OB and rental companies

List price € (EU T2 pricing) €1,390

Competitor Models None

Key Features Benefits

PC based software application for PWS server remote Simple and easy to use control application for PWS servers control (Win 8.1 or Win 10) Maximise the use of PWS-44/4500 server with PC based Utilise the PWS-44/4500 as a master recorder remote control Through the PC interface simultaneously transfer files in real time to external media (requires 10G PC Simple media management interface)

Multiple machine control Control up to four PWS servers from the user interface Product PWS-110PR1 + PWSK-4403

Customer Value Proposition Slow motion control software for PWS-44/4500 servers

Broadcast and production studios, OB and rental companies Target market

PWS-100PR1 - €19,500 (workstation) List price € (EU T2 pricing) PWSK-4403 - €4,700 (Controller)

Competitor Models EVS-XT system

Key Features Benefits

4K and HD, Standard and supermotion Record and playback clips in both 4K and HD resolution and in either standard or high frame rate. (up to 8 x in HD support and 2 x in 4K) Sports slow motion control system for PWS- Well known user operation environment for sports style clip management 44/4500

Highlight editing package Manage all your clips and produce single highlight package from operational GUI

Shareplay operation Network up to 8 connected servers and integrate content from any unit onto a highlight timeline

High resolution user interface with live video Intuitive GUI with clip management and live playback / record windows windows Product PWS-100MG1

Customer Value Proposition Media management workstation for PWS-44/4500 server

Target market Broadcast and production studios, OB and rental companies

List price € (EU T2 pricing) €15,000

Competitor Models EVS IP Director

Key Features Benefits

Simple file management application for server content to Simple GUI with drag and drop style operation copy material from the internal memory to external media

Built in content viewer Preview your content on the built in viewer

Video transcode functionality (MGW-1B software also Transcode the XAVC HD file to XDCAM® MPEG (50 Mbps/422) MXF files or Avid DNxHD® required) 220x/145/45 422 MXF files, and vice versa. Professional Monitors Sony Professional Monitors

30” New Master monitors New Reference OLED New 17” 25” New FHD FHD 55” BVM-X300 V.2 BVM-E171 BVM-E251 25” 17” Picture monitors FHD Premium OLED FHD PVM-X550 PVM-A170 PVM-A250 Premium LCD 24” 17” 22” 9” WUXGA FHD FHD FHD

LMD-941W LMD-A170 LMD-A220 LMD-A240

New Utility monitors New 24” 15” 21” 17” Basic LCD FHD FHD FHD

LMD-1510W LMD-2110W LMD-B170 LMD-B240 PVM-A Series

LMD-A Series 24&17” Customer value proposition LMD-B Series • Superior OLED picture performance • Cost effective LCD solutions • Common 10-bit signal processing for enhanced picture consistency • Common User interface for easy and simple user operation • Rich production features set from utility to high-end picture monitors Simple and quick Auto White Adjustment

Monitor Auto White Adjustment for BVM/PVM/LMD series

10 Applicable Colour Probes • i1Pro, i1Pro2 (X-Rite) • CA-210, CA-310, CS-200 (Konica Minolta) • PM5639/06 (DK-Technologies) • PR-655, PR-670 (Photo Research) • K-10 (Klein Optical Instruments) • Specbos1211 (JETI)

LMD-xx10W and LMD-B series not applicable Product 2nd generation BVM-X300

The state of the art BVMX-300 ensures that picture accuracy and consistency is maintained at the highest level to provide Customer Value Proposition content creators with full confidence and creativity in their daily works. Broadcast & Cinematography, Live Production, Post Target market Production, Quality control, Industrial List price (EU T2 pricing) € 37,500

Competitor Models Canon 4K monitors

Key Features Benefits

Most advanced 4K OLED monitor for critical Ultimate picture performance and consistency with Sony OLED TRIMASTER EL 4K™ display engine reference monitoring High Dynamic Range EOTF: S-log2, S-Log3, S-Log3 (Live HDR), Compliant with any EOTF standard for HDR content creation ITU-R BT.2100 (HLG), SMPTE ST2084 (PQ)

Full 4K (4096x2160) resolution & 2K/HD nd Ideal reference monitor for Live production and post production applications. HDMI & 2 4K SDI inputs added. format supported Wide range colour space: ITU-R BT.709, EBU, SMPTE, S-gamut/S-gamut3, S- Support all existing standard colour spaces. Ideal for 4K Cinematography and UHD Broadcast requirements gamut3.cine, DCI-P3, ITU-R BT.2020 Accurate colour management and gamma No compromise on picture performance with the BVM-X300 master monitor tracking for greater picture consistency Product PVM-X550

The PVM-X550 offer immersive 4K viewing experience with picture accuracy and consistency maintained all through the Customer Value Proposition live production and post production chain to provide content creators with full confidence in their daily works. Broadcast & Cinematography, Live Production, Post Target market Production, Quality control, Industrial List price (EU T2 pricing) € 29,700

Competitor Models LEM-550R TV Logic – Launch at NAB’17

Key Features Benefits

55-inch TRIMASTER EL™ 4K Sony engine Immersive and precise 4k and HDR experience with a large screen display. Share your creativity with fidelity.

High Dynamic Range EOTF: S-log2, S-Log3, ITU-R BT.2100 (HLG), Compliant with any EOTF standard for HDR content creation SMPTE ST2084 (PQ) Enhance viewing experience with Powerful feature for Live & Post-production to compare various media contents with different picture setting independent setting Quad-View display (EOTF, Colour space, Preset data, etc.) in each quadrant image mode Wide range of colour space: ITU-R BT.709, EBU, SMPTE, S-gamut/S-gamut3, S- Support all existing standard colour spaces. Ideal for 4K Cinematography and UHD Broadcast requirements gamut3.cine, DCI-P3, , ITU-R BT.2020 Accurate colour management and gamma Ideal companion to the BVM-X300 as client monitor or for grading on a larger screen size tracking Product BVM-E251/E171 and BVML-HE171

The BVM-E251/E171 reference monitors ensures that picture accuracy and Customer Value Proposition consistency is maintained at the highest level all through the production chain to provide operators with full confidence in their tasks.

Target market Cinematography & Broadcast high-end monitoring

BVM-E251 €17,100 BVM-E171 €13,550 List price (EU T2 pricing) BVML-HE171* € 3,350 (Tentative) HDR Monitoring license for BVM-E171 BKM-17R €1,050 New control unit

Competitor Models No similar performance on competitors models

* BVML-HE171 availability Summer 2017 Key Features Benefits

24.5 & 16.5-inch Full HD TRIMASTER EL™ Ultimate Full HD picture quality and viewing angle. Multi-format capability including 2K for Cinematography. OLED reference monitor 12-bit output TRIMASTER EL™ display Very accurate signal processing. Ideal reference monitors for applications that require confidence and trust in the engine images displayed. Wide range of colour gamut: ITU-R BT.709, S-gamut/S-gamut3, S- Support all existing standard colour spaces. Ideal for 2K Cinematography and Full HD Broadcast requirements gamut3.cine, DCI-P3, ITU-R BT.2020

Flicker free, Pixel zoom and P&P mode Inherit same level of features set as its predecessors BVM-E series

DC power supply on both models DC power is a useful feature for OnSet Cinematography shooting

S-Log 3(HDR), S-Log 3(Live HDR), S-Log 2(HDR), SMPTE ST2084, ITU-R BT.2100(HLG), 2.4(HDR). HDR EOTF modes with BVML-HE171 Target Peak Luminance 600cd/㎡. Activation license key available via USB on BKM-17R. Product PVM-A250/A170

The high grade PVM-A series use Sony OLED panels to provide superior picture quality monitoring embedded in a Customer Value Proposition compact and lightweight chassis to satisfy most demanding broadcast applications for Onset, rental, studio and engineering applications. Cinematography, Broadcast, Live production and Post Target market production market PVM-A250 € 4.850 List price (EU T2 pricing) PVM-A170 € 3,535

Competitor Models FSI, TV Logic, BON, OSEE, Ikegami, SonoVTS, Boland

Key Features Benefits

25 & 17-inch Full HD OLED monitors High grade superior picture performance with extreme wide viewing angle

Superior picture quality with built-in 10-bit Accurate video signal processing with low video delay. Ensure picture consistency with LMD-A/B series signal processing

Ethernet serial remote interface Enhance user flexibility with Auto White balance and remote control capability with BKM-16R/17R

Extensive features and functions for indoor/outdoor applications. Use common user interface with other Sony Enhanced production features set monitor range.

Lighweight and compact chassis Ideal for outdoor operation to save space, easier handling, reduce logistic cost and weight in OB van Product LMD-A240/A220/A170

The high grade LMD-A series use LCD panels to provide cost effective high picture quality monitoring embedded in a Customer Value Proposition compact and lightweight chassis to satisfy most demanding broadcast applications for Onset, rental, studio and engineering applications. Cinematography, Broadcast, Live production and Post Target market production market LMD-A240 € 3,290 List price € (EU T2 pricing) LMD-A220 € 2,970 LMD-A170 € 2,750

Competitor Models TV Logic, JVC, SonoVTS, Kroma, Bon, Plura, Marshall, etc.

Key Features Benefits

24, 22 & 17-inch Full HD LCD monitors High grade picture performance with wide viewing angle

Superior picture quality with built-in 10-bit Accurate video signal processing with low video delay. Ensure picture consistency with PVM-A/LMD-B series signal processing

Ethernet serial remote interface Enhance user flexibility with Auto White balance and remote control capability with BKM-16R/17R

Extensive features and functions for indoor/outdoor applications. Use common user interface with other Sony Enhanced production features set monitor range.

Lighweight and compact chassis Ideal for outdoor operation to save space, easier handling, reduce cost of transportation and weight in OB van Product New V2 for PVM-A250/A170 & LMD-A240/A220/A170

Enhance 4K/UHD/2K/HD Cinematography & Broadcast Customer Value Proposition production efficiency and Graphics applications. Cinematography, Broadcast, Live production and Post Target market production market List price (EU T2 pricing) FOC. Available through Sony Prime Support.

Competitor Models n/a

* V2 availability Autumn 2017

Key Features Benefits

New colour space: ITU-R BT.2020 / DCI-P3 / 4K Production Enhancement S-Gamut 3.cine

New EOTF: 2.6 / S-Log3(SDR) / S-Log2(SDR) 4K Production Enhancement

New colour space: Adobe RGB, sRGB Graphics Application Enhancement New colour temperature: D50

Flexible area marker Shopping Channel Enhancement

Sync-Free Side by side, False colours, Audio On-set Monitoring Enhancement muting Product LMD-B240/B170

The LMD-B240/B170 are robust & reliable utility video production monitors aimed for professional video applications with no compromise on picture quality, accuracy and consistency in Customer Value Proposition comparison with IT monitors or other competitors video monitors. The preciseness & consistency of professional monitors at an affordable price.

Target market Corporate & Education, Broadcast, and general purpose

LMD-B240* € 2,450 (Tentative) List price € (EU T2 pricing) LMD-B170 € 1,890

Competitor Models JVC, Panasonic, SWIT, Ruige, Marshall, Kroma, etc.

* LMD-B240 availability Autumn 2017

Key Features Benefits

23.8 & 17.3–inch Full HD LCD panel Affordable Full HD monitor providing crisp and natural images

Enhanced features set including WFM, Rich video features set for basic video production Side by side function, stereo audio speakers… Common 10-bit signal processing with Accurate video signal processing with low video delay. Ensure picture consistency with PVM/LMD-A series PVM-A & LMD-A series

Direct access to production functions Assignable F-Keys. Common User Interface with other Sony professional monitor range.

HD-SDI, HDMI & Composite inputs Equipped as standard with secured and professional video connectors Media Backbone NavigatorX Media Backbone NavigatorX

Your content’s valuable, maximizing its potential is priceless. Media Backbone NavigatorX is the powerful, yet affordable content management and workflow solution that’s a perfect fit for today’s smaller and medium sized production environments. Media Backbone NavigatorX orchestrates all phases of your content workflow – from ingest, catalogue and editing to review, approvals, distribution and archive. Uniquely flexible and effortlessly scalable, it’s ideal for single-seat users and larger workgroups alike. Better still, Media Backbone NavigatorX offers top- flight performance at a fraction the cost of other less capable Media Asset Management. Product Media Backbone NavigatorX Your content. Managed your way. Customer Value Proposition Lowering the cost of asset management.

Target market Production companies, Regional Stations, Production Islands

List price € (EU T2 pricing) Depends on system configuration/from €2.5K

Competitor Models

Unique Selling Points Customer Benefits, what does this mean for the customer

Media Backbone NavigatorX can support almost any file format Video, Audio, Graphics or documents and it provides Any File, Any Format a unprecedented level of Metadata management for the price. The Database can manage up to a million assets and the metadata schema is fully customizable so the solution can be as simple or as complex as your business needs For export again you can deliver content back to the cloud, or to a social media channel. Media Backbone NavigatorX File Delivery and Export can also upload directly to an FTP server or any location on your network or local machine Forget about steep learning curves. Focus on the creative and commercial objectives of your business. It’s Elegant User interface wonderfully intuitive, with a sleek graphical interface that runs in a browser on both PC or Mac platforms Media Backbone NavigatorX works tightly with the major NLEs in the market. The editors can edit “In-place” and there is no need to move the files around the system. NLE Integration Storyboards can also be shared and they appear on the NLE’s timeline with the same in and outpoints and annotations that were set within Media Backbone NavigatorX Product Media Backbone NavigatorX Your content. Managed your way. Customer Value Proposition Lowering the cost of asset management.

Target market Production companies, Regional Stations, Production Islands

List price € (EU T2 pricing) Depends on system configuration/from €2.5K

Competitor Models

Unique Selling Points Customer Benefits, what does this mean for the customer

Many processes can be manually triggered but as Media Backbone NavigatorX includes a Workflow Engine the much of the work can be automated. The newly introduced Workflow Option includes a web based workflow editor application which greatly removes the complexity in creating customized workflows and enhances your productivity. Workflows can be created by non-technical users and saved as “profiles” and these enable you to transcode the Workflow Automation content if required, rename the files, move content to a specific folder within the MAM and even inform a user via email that the process has been successfully completed. The system can also import and export separate Metadata files such as side car XML’s and the users with full process monitoring capabilities so you know where you are in the process. The automation engine includes a built in transcoding engine which supports a wide range of files but with third party transcoder plugins, it can also be fully integrated providing you with an even greater choice of formats ODA Product ODS-D280U Generation2 ODA Drives and Libraries

Stored once – Guaranteed for life. Customer Value Proposition No decay. No migration. Safe. Small to Large Production companies, National Archives, Target market Broadcast, any one with digital asset they want to protect and keep protected

List price € (EU T2 pricing) 4.995 € USB

Competitor Models LTO Tape drives, Cloud services and Hard drive systems

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Unique Selling Points Customer Benefits, what does this mean for the customer

Format that delvers long term A single piece of storage media, instantly secure content in a production-to-archive workflow that works in all storage Archive for 100 years on all environment that’s Guaranteed for life digital files Minimize your cost and actual time spend of maintaining your archive with a format the does not need to migrate as No migration with no Decay you do with existing systems . Optical dis does not wear the heads and media as in data tapes and does not decay or lose its signal so your data is always safe and secure. Fast archiving and retrieval of content Laser technology means that you can access your media straight away like you do with hard drives. reducing time, cost and risk No time consuming rewinding and fast forwarding to find the correct file. Faster and more reliable Immediate access to an archive you can scale, providing a lower operating Optical disc starts from standalone USB desktop to full rack robot systems with 1.7TB of Capacity . So your cost through faster workflow and archive we grown with your company giving you security and fast access at all times automation Prime Support The new PrimeSupport

https://www.sony.co.uk/pro/products/support-and-services The new PrimeSupport Sony Links The Knowledge Portal

www.training.sony-europe.com Links to Sony Website

Sony Archive Solutions www. pro.sony.eu/pro/products/solutions-archiving XAVC Codec www. pro.sony.eu/ Discover More about 4K http://www.pro.sony.eu/pro/products/broadcast-technology-4k Wireless Workflows http://www.sony.co.uk/pro/products/solutions-wireless-video-workflow Sony Professional Media http://www.pro.sony.eu/pro/products/broadcast-products-professional-media Sony Creative Software http://www.sonycreativesoftware.com/download/software_for_sony_equipment Remote Cameras http://www.sony.co.uk/pro/products/broadcast-products-system-cameras-pan-tilt-zoom-cameras Prime Support https://www.sony.co.uk/pro/products/support-and-services