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1. XDCAM : Trusted Brand  Market Leader

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XDCAM : Trusted Brand  Market Leader SONY Professional Line Up April 2017 Table of Contents Digital Motion Cameras Professional Audio Large Format Sensor XDCAM Deck Line-up E-Mount Wireless Operations A-Mount System Cameras XDCAM & XAVC Line Up BRC Cameras XDCAM Pro Disc Line-up Live Production Switchers XDCAM XAVC Line Up Production Servers XDCAM 4K XAVC Line Up Professional Monitors NXCAM Line Up Media Backbone Navigator X Firmware & Upgrades Prime Support Digital Motion Picture Camera PMW-F55 F65 PMW-F5 • Super 35mm 4K CMOS • Super 35mm 8K CMOS sensor • High Sensitivity & 14stops Latitude • SRMASTER Camera • Camera Records: HD/2K/QFHD/4K • 4K 120fps • SxS memory • 800ISO Sensitivity • PL Mount Lens system • Mechanical Shutter • 16-bit F55RAW & X-OCN (w/AXS-R7) • Independent LUT Management • 4K/2K output • DVF-EL20/-EL30 Support • QFHD/4K XAVC Class480 (up to 30fps) Product PMW-F55 Customer Value Proposition Uncompromising picture quality in a real compact design Target market Digital Cinematography, Rental Companies, DoP’s List price € (EU T2 pricing) €29.129 (incl 2years PS Elite Gold”) Arri Alexa/ Amira and Alexa Mini, Red Weapon/ Scarlet / Epic, Competitor Models Varicam35 & Varicam LT Unique Selling Points Customer Benefits, what does this mean for the customer - Great sensitivity supporting shooting even in lowlight conditions 4K S35 Sensor with Frame Image Scan , - No Rolling Shutter artefacts 14 stops DR & 1250ISO sensitivity - Widest colour gamut for capturing colours even wider than Rec.2020 - Recording Content in HD up to 4K resolution. HD/2K/QFHD/4K internal recording incl - internal Recoding up to 180fps in HD will offering nice SlowMotion effects for Commercials or special shots Slow Motion - Slow Motion up to 60fps in 8K and up to 120fps in 4K resolution - Easy Access to all important and needed features without using the traditional menu. Faster operation during setup Quick Menu on on Set Support of 2K (up 240fps) and 4K (up to -Uncompromised Picture Quality. 16bit Support will over highest flexibility in postproduction including HDR productions 120fps) F55RAW and X-OCN Product CBK-55BK Turns the F5/55 into a real shoulder camcorder with all needed Customer Value Proposition features well known from traditional camcorder Target market Cinematographers, Rental Companies & Broadcast Stations List price € (EU T2 pricing) PMW-F5/CBK-55BK - €17,675 PMW-F55/CBK-55BK - €31,310 Competitor Models Arri Amira Unique Selling Points Customer Benefits, what does this mean for the customer - By using the CBK-55BK NO feature/ function will be dropped. Even RAW recording is still available All F5/55 features are still usable - Keeps the flexibility of the F5/55 and combines this with the well known usability of a traditional shoulder camcorder - By just 3 steps the F5/55 can be attached to the CBK-55BK to become a solid and proper shoulder camcorder - The shoulder support and the movable function block provides best shoulder balance support and keep the easy Unique dock and sliding mechanism access to the most important functions Easy & Fast access to most needed - Important functions like AWB, Rec, Assign Buttons, Gain to get same usability as traditional 2/3” Camcorder function - Direct usage of Sony´s Wireless Audio receiver with Full control via the Camera Menu Support for Wireless Audio Receiver - Easy Access to Audio section as it is at traditional 2/3” Shoulder Camcorders Product AXS-R7 NEW High Quality 16bit 2K/4K recording at overall lower costs to Customer Value Proposition support either SDR and HDR production needs Target market / customers DMC, Documentary, Rentals, Broadcast Stations List price € (EU T2 pricing) €8,200 Red Scarlet/ Epic Competitor Models Arri Alexa/ Alexa Mini CODEX Recorder for Canon C700 and Varicam Cameras Key Features Benefits Providing indistinguishable picture quality at small recording files. Will reduce overall production costs (less 16bit X-OCN (ST & LT) Recording media & archive storage needed, faster transfer time) by keeping the quality. Ideal for future proofed HDR Format productions 4K 120fps (F55 only) Slow motion in 4K as the F65 is able to do. Ideal for commercial/creative shots and as B-Camera for F65 Up to 30seconds Cache recording Never miss a shot again. Ideal for natural history and documentary shooters While productions can be rough the new design follows these needs. No worries any more and keeps the R7 Durable & Rigid Design working even under harsh environments Product AXS-A512S48 / AXS-A1TS48 NEW Customer Value Proposition Fast & reliable Media to Support up to 120fps in 4K Target market / customers DMC, Documentary, Rentals, Broadcast Stations List price € (EU T2 pricing) €2,450 (512GB) / €4,600 (1TB) Key Features Benefits 4.8Gbps Writing Speed Proper Media to Support F55RAW and X-OCN recording up to 120fps in 4K resolution 512GB & 1TB Size Due to the new X-OCN recording format less memory cards are needed or more content can be shot per card Slim Size No Adapter needed for use with the new AXS-R7 recorder Product AXS-AR1 NEW Customer Value Proposition Super HighSpeed Card reader for AXS & SxS cards Target market / customers DMC, Documentary, Rentals, Broadcast Stations List price € (EU T2 pricing) €3,800 (tentative) Codex Capture Drive 2.0 Competitor Models Panasonic AU-XPD1 & XPD3 RED Mini Mag Key Features Benefits Ultra fast ingest time of RAW/ X-OCN material which saves time and money on production facility 2x Thunderbolt 2 interface 60min X-OCN ST (24fps 4K) will need only approx 6 minutes to be transferred AXS & SxS Card Support Only one card reader needs to be used for both (SxS and AXS) cards. Less hardware invest needed Daisy Chain operation Link several AXS-AR1 reader together for ingesting several cards the same time Product DVF-EL200 NEW High Quality 16bit 2K/4K recording at overall lower costs to Customer Value Proposition support either SDR and HDR production needs Target market / customers DMC, Documentary, Rentals, Broadcast Stations List price € (EU T2 pricing) €5,200 (tentative) Competitor Models Zacuto Gratical Eye & Gratical HD EVF Key Features Benefits Full HD OLED Panel w/200cd/m² Better and easier operation & focussing brightness Assign Buttons Assign Button gives quick access to Brightness/ Contrast settings incl. Focus Mag and False Colour in S-Log2 Lemo Connector Rough connector to survive even tough production While productions can be rough the new design follows these needs. No worries any more and keeps the VF Durable & Rigid Design working even under harsh environments Product F65/RS Ultimate Picture Quality due to special Sensor layout and Customer Value Proposition mechanical shutter Target market Digital Cinematography, Rental Companies, DoP’s List price € (EU T2 pricing) €48,991 Competitor Models Arri Alexa, Alexa 65, Red Weapon 8K, Varicam35 & Varicam Pure Unique Selling Points Customer Benefits, what does this mean for the customer - Superb picture quality and best skin tone reproduction 20MP, 8K CMOS Sensor combined with a - No Rolling Shutter artefacts Mechanical Shutter and built in ND filter - Widest colour gamut for capturing colours even wider than Rec.2020 - RAW SQ recording on SR Memory which can be delayered up to 8K resolution with new SRDM solution 16bit RAW Recording supporting 120fps - Highest recording resolution, dynamic range and colour space for perfect HDR Productions in 4K resolution - Slow Motion up to 60fps in 8K and up to 120fps in 4K resolution Enhanced LUT Management, Support of ACES Proxy Workflow and ASC-CDL - Different LUT´s for each Output. For example: DP can see a different LUT compared to Director, etc. Support Control via iPad F65 Remote Application - Full F65 control via iPad including Live View and Colour processing Large Format Sensor PXW-FS7M2 PXW-FS7 PXW-FS5 PXW-FS7M2K PXW-FS5K • Electronic variable ND filter • 4K Super 35mm Exmor CMOS Sensor • 4K Super 35mm Exmor CMOS Sensor • XDCAM Camera with 35mm APS-C/S35 • α Mount Lens System • XDCAM Camera with Powered Zoom Lens Powered Zoom Lens (SELP18110G) • 4K/2K (SELP18105G, F4) • Lever lock-type E-Mount Lens System • XAVC I & L Recording • α Mount Lens System • Improved ergonomics • XDCA-FS7 (option) for 12-bit RAW, internal • 4K/2K • BT.2020 colour space recording ProRes 422 Recording and 240 fps RAW in • XAVC L Recording • 10 assignable buttons Full HD • Electronic variable ND filter • Audio connection: UWP-D Series via MI • Audio connection: UWP-D Series via MI Shoe / 2x XLR Shoe / 2x XLR • 4 audio channels • Up to 240 fps in Full HD / 960 upconverted Product PXW-FS7 II The ultimate robust and lightweight handheld camcorder, Customer Value Proposition future proofed to deliver stunning images with no compromises Target market Documentary and Broadcast List price € (EU T2 pricing) €10,965 (body only), €14,355 (with SELP18110G lens) Competitor Models Canon EOS C300 Mark 2 Unique Selling Points Customer Benefits, what does this mean for the customer Even if environment is not under control, light reaching the sensor will be the same, keeping the desired aesthetics Electronic variable ND filter Manual and auto mode are available, providing several creative options when adjusting iris, shutter In a cinematographic usage, no need to twist the lens to attach it: no bars, follow focus or mattebox need to be torn Lever lock-type E-mount down Future-proof productions: colour space can be from an usual 709 to a wider cinema 4K gamut. Recording over BT.2020 colour space Easier to convert from one space to another, for multi-purpose productions (TV, cinema, Blu-Ray…) No need to carry tools
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