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Exporting Wine to the Belgian Market 1. Product Description
Exporting wine to the Belgian market Last updated: 23 November 2016 Due to minor domestic production, Belgium imports most of its wine. Southern European wine producers have a strong market position but Flanders, the Dutch-speaking part of Belgium, is more open to New World wines. Large retailers have a strong bargaining position. If developing country exporters are not able to supply supermarkets, they need to emphasise their Unique Selling Point (USP) and target the specialist retailer segment. Sparkling wine is currently very popular and presents opportunities to developing country exporters. Contents of this page 1. Product Description 2. What is the demand for wine in Belgium? 3. Which trends offer opportunities on the Belgian wine market? 4. With which requirements should wine comply to be allowed on the Belgian market? 5. What competition will I be facing on the European market for wine? 6. Which channels can you use to put wine on the Belgian market? 7. What are the end-market prices in the Belgium wine market? 1. Product Description Wine is defined as: ‘The product obtained exclusively from the total or partial alcoholic fermentation of fresh grapes, whether or not crushed’. Please refer to Table 1 for the Harmonised System (HS) codes for wine. Table 1: HS codes of wine Type of wine HS Code Sparkling wine 220410 Wine in containers < 2 litres 220421 Wine in containers > 2 litres 220429 Labelling The European Union has set compulsory labelling particulars for wine; labels must provide the following information. The name of the Protected Denomination of Origin (PDO)/ Protected geographical Indication (PGI) or Wine of ‘producing country’/Produced in ‘producing country’/Product of ‘producing country’ Actual Alcoholic strength (AAS) Nominal volume Lot number Importer details Allergenic ingredients The information on allergenic ingredients should include the following points. -
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BELGIUM LANDSCAPES June 2018 Report Belgium © Wine Intelligence 20181 Landscapes Belgium Landscapes 2018 Report overview The Belgium Landscapes 2018 report includes: ▪ A 105-page PowerPoint report with with the latest information regarding the Belgian wine market, supported by: ▪ Wine Intelligence Vinitrac ▪ Wine Intelligence market experience ▪ Secondary sources ▪ Trade interviews 5 report Report price: ▪ credits GBP 2,500 USD 3,500 AUD 4,500 EUR 3,000 Belgium *All prices exclusive of VAT, GST, 2 Landscapes or relevant local sale taxes at the current rate Contents ▪ Introduction p. 4 ▪ Wine involvement and attitude p. 63 ▪ Management summary p. 8 Attitude towards wine ▪ Overview of the Belgian and Luxembourg wine market p. 17 Wine involvement Belgian and Luxembourg market classification Wine involvement statements Imported vs. domestic wine market share Attitude towards closures Per capita consumption of still light wine ▪ Brand health p. 73 ▪ Overview of Belgian wine consumers p. 24 Brand Power Index Overview of the Belgian wine market Brand Power Demographics of Belgian regular wine drinkers Brand awareness Wine consumption frequency Brand purchase Brand conversion ▪ Consumption behaviour p. 29 Brand consideration Alcoholic beverage repertoire Brand affinity Varietal consumption Brand recommendation Country of origin awareness and consumption ▪ Region of origin awareness and purchase Regular wine drinker profiling by age p. 91 ▪ ▪ Wine-buying behaviour p. 48 Hot topic: Alternative types of wine in Belgium p. 98 Channel usage Alternative types of wine awareness and sought to purchase Retailer usage Alternative types of wine conversion Choice cues Alternative types of wine consideration Alternative types of wine affinity ▪ Off- and on-trade behaviour p. -
Wine Culture in the Thyssen- Bornemisza Collection
THEMATIC ROUTES This tour is sponsored by the Fundación para la Cultura del Vino Wine Linked both to religious rituals and everyday life, the prerogative of the rich and powerful and consolation of the ill-fated, a vehicle for social Culture in interaction, an object of economic exchange, stimulation for the senses, a wellspring of good health… wine has always been an important source the Thyssen- of artistic inspiration. It would be hard to understand mankind’s cultu- ral history without wine for it is a gift from Nature that speaks directly Bornemisza to senses, hearts and minds. An acquaintance with this, the most civili - sed of beverages and fruit of an ancient tradition, can lead to new expe - Collection riences in our encounters with other people and places and — also like art — invite us to enjoy life to the full. Juan Pan-Montojo y Teresa de la Vega This tour examines different aspects of the history of wine while fo - llowing an enjoyable, very special route through the Museum’s perma - nent collection. The pictures along the way span the period between 1509 and 1919, four centuries that start with what we might call local, empirical knowledge of wine making and finish with the birth of today’s industry and its scientific approach to viticulture and oenology. ROOM 8 one of the most important figures in German Renaissance art, Lucas Cranach LUCAS CRANACH THE ELDER was a firm believer in the ideas of the Kronach, 1472–Weimar, 1553 Reformation. His friendship with Luther, The Virgin with Child with however, in no way deterred him from a Bunch of Grapes, c. -
Wine Sector in the Balearic Islands. Evolution and Perspectives
Facultat d’Economia i Empresa Memòria del Treball de Fi de Grau Wine sector in the Balearic Islands. Evolution and perspectives. Anna Isabel Estelrich Melenchón Grau de Administració d’Empreses Any acadèmic 2017-18 DNI de l’alumne: 43467907T Treball tutelat per Marta Jacob Escauriaza Departament d’ Economia i Empresa S'autoritza la Universitat a incloure aquest treball en el Repositori Autor Tutor Institucional per a la seva consulta en accés obert i difusió en línia, Sí No Sí No amb finalitats exclusivament acadèmiques i d'investigació Paraules clau del treball: wine, balearic, evolution, perspectives INDEX 1. Introduction 1.1. What do we understand as winery sector? 4 1.2. Relevance of the winery sector 5 1.3. Objectives 5 1.4. Wine history. Origins 6 2. Theoretical background: Global situation and development 7 - 11 2.1. Spanish current situation and development 11 - 15 3. The case of the Balearic Islands 3.1. Historical research 15 - 18 3.2. Development and current situation 18 - 30 4. European and Balearic legislation and policies 4.1. EU Policies 30 - 32 4.2. Policies and Legislation in the Balearic Islands 4.2.1. PDO. Denominació d'Origen 32 - 33 4.2.2. PGI. Ví de la terra 33 - 36 5. Sustainability in the winery sector 37 - 38 6. Oenological tourism in the Balearic Islands 6.1. Wine consumption trends 38 – 39 6.2. Tourism and wine in the Balearic Islands 39 - 40 7. Conclusions 40 – 41 8. References 42 - 46 1 List of Figures: Figure 1. Evolution of vine areas (2000-2016) Figure 2. -
Procset for MOPAS/SPRINT 3.2 Update 20 Rev. 1
1.10.1999 EN Official Journal of the European Communities C 279/385 Thursday 6 May 1999 (s) A4-0223/99 Proposal for a Council Regulation on the common organisation of the market in wine (COM(98)0370 − C4-0497/98 − 98/0126(CNS)) The proposal was approved with the amendments adopted on 11 Febarury 1999 (1) and with the following amendments: TEXT PROPOSED AMENDMENTS BY THE COMMISSION (*) BY PARLIAMENT (Amendment 1) TITLE IIIa and Article 38a (new) TITLE IIIa ACTION PROGRAMME ‘VINE PRODUCTS AND HEALTH’ Article 38a 1. The action programme ‘Vine products and health’ shall comprise: − research into the effects of using wine and other vine products in the human diet; − the provision of information to consumers through the dissemination of messages based on scientific data relating to wine; such information shall focus on types and forms of wine consumption which enhance the positive effects thereof; − initiatives which promote moderate consumption and the appreciation of and the search for quality; − structures which provide the various media with a permanent source of accurate technical information concerning the wine sector and which prevent erron- eous messages and the harmful dissemination thereof; 2. Expenditure resulting from the carrying out of the promotion initiatives referred to in paragraph 1 shall be regarded as intervention measures within the meaning of Article 3(1) of Regulation (EEC) No 729/70. (Replaces Amendments 147, 148 and 149 adopted on 11 February 1999) (Amendment 2) Annex III(1) 1. Wine-growing zone A comprises: 1. Wine-growing -
A History of Wine Making in the Santa Cruz Mountains by Ross Eric Gibson
A History of Wine Making in the Santa Cruz Mountains By Ross Eric Gibson Santa Cruz was the birthplace of California's temperance movement. But beyond the whiskey-induced revelries of the county alcohol trade lies the more genteel history of the Santa Cruz County wine industry. Its saintly origin was the mission church itself, which planted its vineyards between 1804 and 1807 in what is now the Harvey West Park area. The fruits and vegetables imported by the mission were considered the best in the world, except for a variety called "mission grapes," which was unsuited to the cool, coastal climate. It produced an inferior, bitter wine, to which the padres added brandy, producing a very sweet "Angelica" wine. Between 1850 and 1880, loggers stripped 18 million board feet of lumber from the Santa Cruz Mountains, leaving large portions of cleared land. These were well-suited to fruit farmers, who favored grapes as the most adaptable to the limitations of mountain agriculture. Scotsman John Burns settled in the area in 1851, and in 1853 planted the first commercial vines in the county. Burns named the mountain where his vineyard grew "Ben Lomond" (meaning Mount Lomond), which was the name of an old wine district in Scotland. Meanwhile, brothers John and George Jarvis established a vineyard above Scotts Valley, in a place they named "Vine Hill." These became the two pillars of the county's wine industry, which by the turn of the century would emerge as dominant in the state. Santa Cruz became a third area, when Pietro Monteverdi and Antonio Capelli from the Italian wine district established the Italian Gardens as a vineyard district on what is now Pasatiempo Golf Course. -
A Structural Analysis of the Armenian Wine Industry
Justus-Liebig-Universität Gießen Hochschule Geisenheim University Master-Thesis ‘A structural analysis of the Armenian Wine Industry: Elaboration of strategies for the domestic market’ Reviewer: Prof. Dr. habil. Jon H. Hanf Department of Wine and Beverage Business, Geisenheim Univer- sity Co-Reviewer: Prof. Dr. Rainer Kühl Institute for Agribusiness and Food Economics, Justus-Liebig- University Gießen Written by: B.Sc. Linda Bitsch Worms-Pfiffligheim, 03.04.2017 LIST OF CONTENTS LIST OF CONTENTS .................................................................................................. II LIST OF TABLES ........................................................................................................ III LIST OF FIGURES ...................................................................................................... IV LIST OF ABBREVIATIONS ........................................................................................ V 1 INTRODUCTION .................................................................................................. 1 1.1 OBJECTIVE ............................................................................................................. 1 1.2 APPROACH AND STRUCTURE ................................................................................. 2 2 ARMENIA ............................................................................................................... 4 2.1 AGRICULTURAL SECTOR AND THE TRANSFORMATION PROCESS ........................... 4 2.2 ARMENIAN WINE INDUSTRY ................................................................................. -
A California Wine Primer
part one A California Wine Primer Olken_Ch00_FM.indd 1 7/13/10 12:07:51 PM Olken_Ch00_FM.indd 2 7/13/10 12:07:52 PM A Brief History of Wine in California more than two hundred years after Spanish missionaries brought vine cuttings with them from Mexico’s Baja California and established the first of the California missions in San Diego, researchers at Madrid’s National Biotechnical Center, using DNA techniques, have traced those first vines back to a black grape that seems to be a dark-colored relative of the Palomino grape still in use for the production of Sherry. That humble beginning may not seem like it would have much to do with today’s bur- geoning wine industry, but the fact is that the Mission variety became the vine of choice in California as its population grew first through the arrival of trappers and wealthy landowners, then with the small but steady stream of wagon trains that came west out of the country’s heartland and the establishment in the 1840s of the clipper ship trade. By the time the trans- continental railroad was completed in 1869, California’s wine economy had become established, and despite world wars and periods in which the sale of alcohol was banned, the industry hung on and finally exploded into its current shape with the wine boom of the 1970s. Today, the Mission grape is gone, but the wine industry it helped spawn now boasts over a half million acres of wine grapes from one end of the state to the other. -
From Russia with Corks TASTING ARTICLES RUSSIA a Clutch of Russian Wines Turned out to Be Rather Impressive
From Russia with corks TASTING ARTICLES RUSSIA A clutch of Russian wines turned out to be rather impressive. A Belgian wine importer contacted me to suggest I tasted some Russian wines he is currently importing into Europe. Dimitri Bonte's company Start2taste is based in Waregem. Last November he imported into Europe what he claims is the first container of wines from the Krasnodar region on the Black Sea to the east of Crimea (see this map). This was the region I visited back in 2009 and I seem to remember some muttering about incomers. (See, for instance, Russian wine gets real.) According to Bonte, the wines have been going down well in Belgium and are evidence of a new generation of wine producers in this, the most vine-friendly corner of Russia. I put on my most sceptical armour before tasting this case of a dozen samples from two producers, Burnier and Lefkadia, but I must say I was most agreeably surprised, as you will see from the tasting notes below. And not only did the wines taste good, some of them, particularly those from Lefkadia, also looked particularly good. Some of the reds are above right, some whites, with the perfect wine glass plus condensation, below. Lefkadia was established in the village of Moldavanskoe in 2006 by Mikhail I Nikolaev, who visited the region two years earlier and thought it looked just like Tuscany. Many tests and analyses of the local clay, limestone and sand later he planted vines and built a winery. He claims his technique of chilling grapes to between 4 and 8 ˚C before pressing and gravity-flow winery are unique in Russia. -
Portugal's Wine Globalization Waves, 1750-2015
European Historical Economics Society EHES WORKING PAPERS IN ECONOMIC HISTORY | NO. 113 Portugal’s wine globalization waves, 1750-2015 Pedro Lains Institute of Social Sciences, University of Lisbon MAY 2017 EHES Working Paper | No. 113 |May 2017 Portugal’s wine globalization waves, 1750-2015* Pedro Lains Institute of Social Sciences, University of Lisbon Abstract From 1750 to 2015 we may detect three waves of globalization of wines produced in Portugal, namely, port wine exports for the British market in the 18th century, common wines exports to France in the second half of the 19th century, and finally the growth of exports to European markets from the last decade of the 20th century up to the present times. This chapter explores the fundamentals of such waves looking at trends in output, productivity, domestic and foreign consumption, commercial agreements and economic policies. The first two waves came to halt as conditions in the foreign markets changed, because they did not have a solid domestic base of production and commercialization. The chapter argues that the third wave is of a different kind as it developed from a more solid domestic base of the wine sector that had developed for decades based on domestic consumption. Thus we may conclude that wine globalization is also about changing domestic economic conditions. The process was however long and painful, as the sector had a very irregular performance throughout the 20th century which is however related to the overall backwardness of the Portuguese economy in the European context. JEL classification: N53, N54, O13, Q11, Q17 Keywords: Portugal; Agriculture; Wine; Globalization; Domestic markets; Competitiveness. -
Four River Odyssey
SPECIAL OFFER - SAVE £200 PER PERSON FOUR RIVER ODYSSEY A cruise through the enchanting valleys of the Saar, Moselle, Rhine & Neckar Rivers aboard the MS Lafayette 18th to 24th June* & 24th to 30th June 2021 All special offers are subject to availability. Ports and itinerary subject to water levels and weather conditions. Our current booking conditions apply to all reservations and are available on request. Cover image: Medieval Rheinstein Castle in the Rhine Valley near Rudesheim oin us aboard the MS Lafayette for a six night journey that promises to be a scenic treat as we cruise along four of Europe’s rivers between Luxembourg Jand Strasbourg. We have planned our voyages for the month of June as it is a wonderful time to explore Europe by river, the weather is warm, the evenings become longer, and the popular towns and cities are not yet busy with tourists. Our river odyssey begins in Saarbrucken on the River Saar and we will sail through unspoilt landscapes, past fascinating small towns towards Bernkastel. From here we continue along the beautiful Moselle River travelling through this historic region first cultivated by the Romans. The river’s intricate and picturesque path meanders between steeply terraced vineyards and hills with riverbanks home to attractive towns and villages. At Koblenz we reach the Rhine and turn towards Rudesheim – here the River Rhine shows her unique beauty; high on the hills are legendary castles, sunlit vineyards and chocolate box villages scattered along both of its banks. Last, but not least, we journey along the River Neckar, one of Germany’s most idyllic, cruising past tiny villages and majestic castles such as Neckargemund, Neckarsteinach and Hirschhorn. -
Old World, New World, Third World? Reconceptualising the Worlds of Wine
Journal of Wine Research, 2010, Vol. 21, No. 1, pp. 57–75 Old World, New World, Third World? Reconceptualising the Worlds of Wine GLENN BANKS and JOHN OVERTON Original manuscript received, 08 April 2009 Revised manuscript received, 18 November 2009 ABSTRACT This paper argues that existing categories defining the geography of the world’s wine industry, principally the Old World/New World dichotomy, are flawed. Not only do they fail to represent adequately the complexity of production and marketing in those two broad regions but also, crucially, they do not acknowledge the significant and rapidly expanding production and consumption of wine in ‘Third World’ developing countries. Rather than argue for the addition of a ‘Third World’ category, we instead use the lens of recent work on globalisation to argue that such production requires us to re-examine the dichotomous Old/New distinction which structures much of the thinking around the global wine industry. It also requires us to more closely link changes in patterns of global wine consumption with developments in global production. Changing geographies of wine production have been driven, to a large extent, by the rapid expansion of both local wealthy elites and burgeoning middle classes in countries such as China and India. This has resulted in the development of local wineries, large and small, throughout the developing world. It has also seen new flows of investment both from established wine regions to these new sites of production and from companies and individuals in the developing world who have invested in established wine regions, whether in France or Australia.