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1 THE J. J. STROSSMAYER UNIVERSITY OF OSIJEK PFORZHEIM UNIVERSITY OF APPLIED SCIENCES INTERDISZIPLINÄRE MANAGEMENTFORSCHUNG III INTERDISCIPLINARY MANAGEMENT RESEARCH III 2 Publisher: Faculty of Economics in Osijek Josip Juraj Strossmayer University of Osijek Hochschule Pforzheim University of Applied Sciences and Grafi ka d.o.o Osijek For the Publisher Prof. dr. Rudi Kurz, Dean Prof. dr. Željko Turkalj, Dean Scientifi c editors Prof, dr. Dražen Barković Prof. dr. Bodo Runzheimer Print Grafi ka d.o.o. The publishing of this book was approved by the Senate of Josip Juraj Strossmayer University of Osijek Number: 10/07, 14 May 2007 CIP - Katalogizacija u publikaciji GRADSKA I SVEUČILIŠNA KNJIŽNICA OSIJEK UDK 65.012.4(063) INTERDISZIPLINAERE Managementforschung III = Interdisciplinary management research III / <wissenschaftliche Herausgegeber Dražen Barković, Bodo Runzheimer>. - Osijek : Ekonomski fakultet, Postgraduate Study Management ; Pforzheim : Fachhschule Pforzheim, Hochschule fuer Gestaltung, Technik und Wirtschaft, 2007. Tekst na njem. i engl. jeziku. - Bibliografi ja. ISBN 978-953-253-026-1 1. Interdisciplinary management research III 2. Barković, Dražen 111125030 3 THE J.J. STROSSMAYER UNIVERSITY OF OSIJEK UNIVERSITY OF APPLIED SCIENCES PFORZHEIM INTERDISZIPLINÄRE MANAGEMENTFORSCHUNG III INTERDISCIPLINARY MANAGEMENT RESEARCH III Third Interdisciplinary Symposium POSTGRADUATE STUDY ORGANIZATION AND MANAGEMENT FACULTY OF ECONOMICS IN OSIJEK Poreč, Croatia, September 25 – 27, 2006 4 Program Committee Prof. dr. Željko Turkalj Faculty of Economics in Osijek Prof. dr. Rudi Kurz University of Applied Sciences Pforzheim Prof. dr. dr. h.c. Rupert Huth University of Applied Sciences Pforzheim Prof. dr. dr. h.c. Gunther Gottlieb University of Augsburg Prof. dr. Jozsef Toth, Rector emeritus University of Pecs Prof. dr. Dražen Barković Faculty of Economics in Osijek Prof. dr. Bodo Runzheimer University of Applied Sciences Pforzheim Organizing Committee Prof. dr. Maja Lamza-Maronić (chairperson) Prof. dr. Rainer Gildeggen Prof. dr. Jusuf Šehanović Reviewers Prof. dr. Hartmut Löffl er (Germany) Prof dr. Bela Orosdy (Hungary) Prof. dr. Ivan Pavlović (Bosnia and Herzegovina) Prof. dr.Vladimir Srb (Croatia) Inhaltverzeichnis - Contents 5 Inhaltverzeichnis - Contents VORWORT.......................................................................................................................9 FOREWORD....................................................................................................................10 Economics Mladen Vedriš: EMPLOYMENT AND EMPLOYABILITY IN THE REPUBLIC OF CROATIA AS AN ESSENTIAL FACTOR IN THE GROWTH OF GDP.....................................................13 Smaranda Cosma, Cornelia Pop, Adina Negrusa: SHOULD DRACULA MYTH BE A BRAND TO PROMOTE ROMANIA AS A TOURIST DESTINATION?...................................................................................39 Pap Norbert: THE DEVELOPMENT OF CULTURAL INDUSTRY IN THE SOUTH- TRANSDANUBIAN REGION (HUNGARY)................................................................57 Đula Borozan, Željko Klepo FREE ZONE – THE SOURCE OF SOCIO-ECONOMIC BENEFITS...........................75 Ivana Barković: GENDER PAY GAP IN THE EUROPEAN UNION LABOR MARKET.......................92 Darko Dukić, Gordana Dukić, Davorin Turkalj: COMPUTER DATA ANALYSIS AIMED AT CONSTRUCTING A MODEL OF ESTABLISHING THE FACTORS WHICH DETERMINE HOUSEHOLD SAVINGS IN THE REPUBLIC OF CROATIA.....................................................................................99 Jeremić Zoran, Mešić Almir: STRATEGIC MANAGEMENT OF THE TOURIST DESTINATION ISTRIA...........112 Finance Bodo Runzheimer: INNENFINANZIERUNG EINES INDUSTRIEUNTERNEHMENS - ERFASSUNG UND BEURTEILUNG DER INNENFINANZIERUNGSARTEN.....125 6 Inhaltverzeichnis - Contents Urban Bacher, Timo Keppler: NEUER EIGENKAPITALSTANDARD BASEL II UND SEINE AUSWIRKUNGEN AUF DEN MITTELSTAND..........................................................................................146 Branimir Marković, Branko Matić, Domagoj Karačić: PROMISSORY NOTE AS PAYMENT SECURITY INSTRUMENT IN THE REPUBLIC OF CROATIA.................................................................................................................164 Izabela Pruchnicka-Grabias: FINANCIAL OPTIONS – A LOOK AROUND THE WORLD....................................173 Gavriletea Marius: SHORT ANALYSIS OF ROMANIAN BANKING SECTOR AFTER BCR PRIVATIZATION..................................................................................................181 Sanja Popović, Ksenija Obrecht: RATIONALIZATION OF THE HEALTH CARE SYSTEM THROUGH INTRODUCING OF BASIC AND SUPPLEMENTAL DRUGS LISTS ESTABLISHED BY CROATIAN INSTITUTE FOR OBLIGATED HEALTH INSURANCE...........................................191 Luka Crnković, Ivo Mijoč, Dražen Ćućić: INTERNATIONAL FINANCIAL REPORTING STANDARD 5 –NON-CURRENT ASSETS HELD FOR SALE AND DISCONTINUED OPERATIONS.........................204 Operations Management Dražen Barković: MEHRFACHKRITERIEN-FUZZY LINEARES PROGRAMMIEREN.......................219 Dominika Crnjac: RISK MEASURE MODELLING...................................................................................241 Patrick Baumann: HANDLING RISK AND USING THE PORTFOLIO TECHNIQUE............................250 Suela Haxhiraj, Patrick Planing, Özlem Bingol: CASE STUDY - THE MEXICAN BREWERY CERBUENA.......................................270 Martina Briš: SENSITIVITY ANALYSIS AS A MANAGERIAL DECISION MAKING TOOL.......287 Inhaltverzeichnis - Contents 7 INFORMATION & COMMUNICATION TECHNOLOGY Lina Dečman, Vladislav Rajkovič, Metod Černetič: PROTECTED WITH FIREWALLS...............................................................................299 Maja Lamza – Maronić, Jerko Glavaš: KNOWLEDGE TRANSFER AT THE EXAMPLE OF UNIVERSITY IN OSIJEK BASED ON ENHANCEMENT OF SOCIAL RESPONSIBILITY...............................306 Asim Tenić, Edin Osmanbegović: REDESIGN OF ORGANIZATION OF INFORMATION SYSTEMS..........................319 Ninoslav Novak, Koraljka Novak: INFORMATION COMMUNICATION SUPPORT TO CRISIS MANAGEMENT IN ENVIRONMENT PROTECTION.................................................................................337 Edin Osmanbegović, Asim Tenić: PERCEPTION OF ICT USAGE IN SMEs....................................................................352 Milivoj Obradović, Marina Dabić. Mirjana Pejić Bach: IMPLEMENTATION OF BALANCED SCORECARD APPLICATIONS KNOWLEDGE MANAGEMENT.................................................................................358 Ljiljana Drenški Cvrtila, Silvana Fratrić Kunac: INTELLECTUAL CAPITAL AND HUMAN RESOURCE MANAGEMENT............373 Darko Dukić, Gordana Dukić, Ivana Alerić: COMPUTER APPLICATION IN STATISTICAL ANALYSIS OF THE INFLUENCE OF EDUCATION LEVEL ON THE PERCEPTION OF ECONOMIC AND SOCIAL ISSUES...........................................................................................................390 Branislav Orešković; BASKETBALL LOGISTIC SYSTEMS KNOWLEDGE MANAGEMENT................406 Barbara Marušnik: KNOWLEGDE MANAGEMENT AND IT’S APPLICATION IN CROATIAN COMPANIES.................................................................................................................416 8 Inhaltverzeichnis - Contents Law Justyna Maliszewska-Nienartowicz: THE ABUSE OF THE DOMINANT POSITION WITHIN THE INTERNAL MARKET OF THE EUROPEAN COMMUNITY: FROM THEORETICAL ASSUMPTIONS TO PRACTICE....................................................................................................................429 Predrag Zima: (IN)VISIBLE HAND(S).................................................................................................449 Miscellaneous Siniša Bilić, Sanja Čop, Ivica Opačak, Zlatko Bagarić: NON-ATTENDANCE AS THE INDICATOR OF STUDENTS’ SATISFACTION WITH THE EDUCATIONAL PROCESS.................................................................................469 Andrea Máté: WINE TOURISM AND WINE ROUTES IN TOLNA COUNTY.................................484 Metod Černetič: ECONOMY AND UNIVERSITY – WISH FOR GOOD COMMUNICATION...........497 Pavlo Ružić, Dragoljub Amidžić, Ivan Ružić: MANAGERIAL PROFILES AND CAREERS..............................................................509 9 VORWORT Im Rahmen des wissenschaftlichen Nachdiplomstudiums „Management“ der Wirtschaftsfakultät Osijek wurde im Zeitraum von 2002 bis 2006 an der Wirtschaftsfakultät aus Osijek und an der Partneruniversität University of Applied Sciences aus Pforzheim eine Reihe wissenschaftlicher Kolloquien und Symposien abgehalten, auf denen Arbeiten der Nachdiplomstudenten, Professoren und anderer Mitglieder der akademischen Gemeinschaft vorgestellt wurden. Dieses Buch unter dem Titel „INTERDISZIPLINÄRE MANAGEMENTFORSCHUNG III“ besteht aus 13 Arbeiten von Nachdiplomstudenten und 22 Arbeiten der Professoren, die in jener Sprache verfasst wurden, in der sie 2007 an der 3. Internationallen Simposium in Poreč vorgetragen wurden. Somit sind sie ein weiterer Beitrag zur 27jährigen fachmännischen, wissenschaftlichen und überaus freundschaftlichen Zusammenarbeit der Partnerinstitutionen University of Applied Sciences aus Pforzheim und der Wirtschaftsfakultät aus Osijek. Die Beiträge im Buch, decken die zahlreiche interdisziplinäre Aspekte des Managements von Ökonomik , Finanzen, Operations management, Information und Technologie, Wissensmanagement und Recht auf. Geschrieben wurden sie von 68 Autoren und Koautoren, die auch selbst im Rahmen ihrer Fachbereiche in die erwähnte Problematik mit einbezogen sind. Wir hoffen, dass wir mit