Developing an Organizational Model for Intuitive Design
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DEVELOPING AN ORGANIZATIONAL MODEL FOR INTUITIVE DESIGN Technical Report HFA-TR-1001 Atlanta, GA: Georgia Institute of Technology School of Psychology – Human Factors and Aging Laboratory 2010 MARITA A. O‟BRIEN WENDY A. ROGERS ARTHUR D. FISK Requests for more information may be sent to Wendy A. Rogers, School of Psychology, Georgia Institute of Technology, Atlanta, GA 30332-0170 (electronic mail to [email protected]). TABLE OF CONTENTS EXECUTIVE SUMMARY ......................................................................................................................................... 4 CHAPTER 1: INTRODUCTION............................................................................................................................... 6 DEFINING “INTUITIVE” USE .................................................................................................................................... 6 FIGURE 1. ROLE OF UNDERSTANDING INTUITIVE INTERACTION IN USER-CENTRIC DESIGN ...................................... 8 EVALUATION APPROACH ......................................................................................................................................... 9 SCOPE OF ASSESSMENT ............................................................................................................................................ 9 CHAPTER 2: LITERATURE REVIEW ON INTUITION .................................................................................. 11 DEFINITIONS OF INTUITION ................................................................................................................................... 11 EARLY EMPIRICAL STUDIES .................................................................................................................................. 11 INTUITION IN EDUCATION RESEARCH................................................................................................................... 14 INTUITION IN GENERAL DECISION-MAKING RESEARCH ..................................................................................... 17 TABLE 1. INDUCEMENT OF INTUITION AND ANALYSIS BY TASK CONDITIONS ......................................................... 18 TABLE 2. COGNITIVE CONTINUUM INDEX ............................................................................................................... 18 FIGURE 2. POSSIBLE PATTERNS OF CHANGE IN MBMCCI ........................................................................................ 20 TABLE 3. PROCESS CHARACTERISTICS AND CONTENT FOR TWO COGNITIVE SYSTMES .......................................... 23 INTUITION IN MANAGEMENT DECISION-MAKING RESEARCH ............................................................................. 23 INTUITION IN NATURALISTIC DECISION-MAKING RESEARCH ............................................................................. 25 FIGURE 3. MODIFIED RECOGNITION PRIMED DECISION-MODEL ............................................................................... 27 INTUITION IN COGNITIVE ENGINEERING RESEARCH ........................................................................................... 28 INTUITION IN NEUROSCIENCE RESEARCH ............................................................................................................ 31 SUMMARY OF LITERATURE REVIEW ON INTUITION ............................................................................................. 32 CHAPTER 3: NOVICE COMPUTER INTERACTION ....................................................................................... 35 INTRODUCTION ...................................................................................................................................................... 35 INTRODUCING TYPISTS TO WORD PROCESSING ................................................................................................... 35 LEARNING AND TRANSFER OF TEXT EDITING SKILLS ......................................................................................... 37 THEORY OF EASILY LEARNED INTERFACES ......................................................................................................... 39 DESIGN OF HOME APPLIANCES FOR YOUNG AND OLD CONSUMERS ................................................................... 41 INFORMATION FORAGING...................................................................................................................................... 43 STRATEGIC USE OF FAMILIARITY ......................................................................................................................... 45 HUMAN-WEB INTERACTION CYCLE ...................................................................................................................... 46 FIGURE 4. THE HUMAN-WEB INTERACTION (HUWI) CYCLE ................................................................................... 47 SUMMARY OF NOVICE COMPUTER INTERACTION RESEARCH ............................................................................. 49 CHAPTER 4: HCI GUIDELINES AND NEW INVESTIGATIONS ................................................................... 51 INTRODUCTION ...................................................................................................................................................... 51 HCI GUIDELINES ................................................................................................................................................... 51 DIRECT MANIPULATION INTERFACES ................................................................................................................... 54 THE DESIGN OF EVERYDAY THINGS ..................................................................................................................... 56 FIGURE 5. NORMAN'S SEVEN STAGES OF ACTION .................................................................................................... 58 EINDHOVEN TEAM OF DJAJADININGRAT, OVERBEEKE, AND COLLEAGUES ....................................................... 60 BLACKLER AND COLLEAGUES ............................................................................................................................... 62 FIGURE 6. THE INTUITIVE INTERACTION CONTNIUUM ............................................................................................. 65 IUUI TEAM ............................................................................................................................................................. 67 FIGURE 7. THE IUUI CONTINUUM OF KNOWLEDGE IN INTUITIVE INTERACTION ..................................................... 69 SUMMARY OF HCI GUIDELINES AND NEW INVESTIGATIONS ............................................................................... 70 CHAPTER 5: DEFINING INTUITIVE HCI .......................................................................................................... 72 INTRODUCTION ...................................................................................................................................................... 72 ORIENTATION TO PROPOSED ORGANIZATIONAL FRAMEWORK .......................................................................... 74 FIGURE 8. ORGANIZATIONAL FRAMEWORK FOR INTUITIVE HCI ............................................................................. 74 2 SEEKING USER GOALS ........................................................................................................................................... 76 PERFORMING WELL-LEARNED ACTIVITIES .......................................................................................................... 77 DECIDING WHAT TO DO NEXT .............................................................................................................................. 80 METACOGNITION ................................................................................................................................................... 84 KNOWLEDGE IN THE HEAD AND KNOWLEDGE IN THE WORLD ........................................................................... 87 REVIEW OF FRAMEWORK AND PROPOSED DEFINITION ....................................................................................... 89 CHAPTER 6: PROPOSED USE AND MEASUREMENT OF HCI .................................................................... 90 INTRODUCTION ...................................................................................................................................................... 90 FLOW OF INTUITIVE INTERACTION ....................................................................................................................... 90 FIGURE 9. OVERALL HUMAN-COMPUTER INTERACTION ......................................................................................... 91 FIGURE 10. PROPOSED ANALYTIC AND INTUITIVE DYNAMIC PROCESSING. .............................................................. 92 FIGURE 11. PROPOSED METACOGNITIVE EFFECTS ON INTUITIVE BEHAVIOR. ............................................................ 93 REQUIREMENTS...................................................................................................................................................... 97 EVALUATING USAGE ............................................................................................................................................ 102 SUMMARY OF TOOLS FOR PROFESSIONAL USE .................................................................................................. 104 CHAPTER 7: CONCLUSION ..............................................................................................................................