Radio Scarborough application 1 Station Name Guidance Notes What is the proposed station name? This is the name you expect to use to identify the station on air. Radio Scarborough 2. Community to be served Guidance Notes Define the community or communities you are proposing It is a legislative requirement that a service is intended to serve. Drawing from various sources of data (e.g. from primarily to serve one or more communities (whether or the Office of Population, Census and Survey) and in not it also serves other members of the public) and we need relation to your proposed coverage area, please determine to understand who comprises that community or the size of the population concerned and the make-up of communities. The target community will also be specified in the population as a whole, along with any relevant socio- the licence, if this application is successful. economic information that would support your application. The legislation defines a ‘community’ as: people who live or (Please tell us the sources of the information you provide.) work or undergo education or training in a particular area Answer in fewer than 300 words: or locality, or people who have one or more interests or characteristics in common. Radio Scarborough has been broadcasting a full range of programmes, of appeal to everyone who lives and works in the Borough of Scarborough, as well as the many tourists who visit the borough each year, since 2013. Whilst somewhat disjointed at the outset, over the last three years, RS has increased its focus on community matters, beyond measure. The Borough of Scarborough covers 315 square miles and has a population of 110,000 residents and over 58,000 households. As we have refined our coverage, we have attempted to cover all of the outlying areas, as well as the main centres of Scarbrough and Whitby There are approximately 45 miles of Heritage Coastline in which are located the three main towns of Scarborough, Whitby and Filey. The borough extends from the coastline, inland, to the village of Yedingham which is just SE of the town of Pickering. The population demographics are: 0-14 15.5% 15-24 10.9% 25-44 22.6% 45-64 29.8% 65+ 21.2% The social grades are: AB 22.4% C1 30.4% C2 24.7% DE 22.5% Whilst there are small pockets of wealth across the Borough, we are more commonly known for our positioning as a super output area with a high number of wards experiencing multiple indicators of deprivation. For a large % of the year, unemployment is higher than the national average with seasonal employment having a significant impact on the town’s economy. The Borough of Scarborough has a substantially ageing population, known as a popular coastal retirement destination. As a result we have increasing challenges with loneliness and isolation as many older people find themselves, away from family/support networks and restricted to their own homes/immediate community. 3. Proposed area Guidance Notes What is the area you propose to serve? Although we believe it is helpful to set guidance that frequency availability may often limit transmission powers Radio Scarborough application to around 25 watts and the coverage radius to around 5km, we are adopting a more flexible approach and will consider applications for wider areas where applicants can demonstrate that the proposed coverage area will better serve the target community, and where it is technically possible. https://www.ofcom.org.uk/__data/assets/pdf_file/0020/1 01459/community-radio-future-licensing-technical-policy- statement.pdf A Radio Scarborough FM broadcast would be aimed at the entire Borough of Scarborough, encompassing the coastal towns of Whitby to the north, Scarborough central and Filey south of the borough, and include all the villages west, included within the Borough of Scarborough. Programmes and programme output: Definitions: Studio location: The studio from which the service will be broadcast should be located within the licensed area. Locally-produced: Locally-produced output is output made and broadcast from within the service’s licensed coverage area. (It is anticipated that most stations will produce the bulk of their output themselves, in the locality. However, for some target communities it may be appropriate for fairly high levels of output to originate from outside the licensed area.) Live output: is that which is produced by a presenter in the studio at the time of broadcast. (The amount of live output may vary between different services depending on the needs or expectations of the target community.) Original output: output that is first produced for and transmitted by the service, and excludes output that was transmitted elsewhere before. Original output can be live or voice-tracked. Repeat broadcasts of original output do not count towards the minimum requirement. Peak time: it may be helpful to state what material will be broadcast in ‘peak time’. If you do, please say what you consider peak time to be for your target community (this may vary from station to station). Automated output/voice-tracked material: most stations will carry automated output at some time. The amount of automated or voice-tracked material does not need to be specified in the Key Commitments. Sustaining service/third party produced material: if you intend to broadcast material produced by a different organisation please state what it is and how much (per day or week as appropriate). 4. Programming output Guidance Notes Please fill-in all three questions below The law requires applicants to state their proposals for Question A asks you to describe your programme service. providing a service that would: Question B relates to how your output will serve the tastes (i) cater for the tastes and interests of members of its and interests of your target community. target community or communities (or for any particular tastes and interests in those communities); Question C is about how your service will broaden the range of local (non-BBC) services available in your area. (ii) broaden the range of programmes available on non- BBC local services (commercial and community Later in this form you will be asked to draft your own ‘key stations) to members of the relevant community or commitments’. This will form the basis of your licence and communities; is what Ofcom will judge you against. It should include a summary of your proposed programme output as set out (iii) broaden the overall range of such non-BBC local below and reflect your commitment to cater for relevant services provided in the area concerned; and tastes and interests, to broaden the range of relevant (iv) have a distinct nature, or provide distinct content, from programmes and services and to provide a service with a any non-BBC local services with which it would overlap. Radio Scarborough application distinct nature and content as set out in the Guidance Ofcom is required to consider the extent to which an Notes in the column opposite. applicant’s proposals will cater for the tastes and interests of members of its target community or communities. Ofcom is also required to consider the extent to which proposals for a community radio station would broaden the range of programmes available by way of non-BBC local services (both commercial and community stations) in the area concerned (especially, the extent to which a proposed service would have a distinct nature or provide distinct content from any overlapping non-BBC local services). The information given here should be more detailed than what you set out in your draft key commitments (later in this form), and will help us gain a fuller understanding of how you will serve your target community and what the station will sound like. 4. Programming output A: Please tell us about your programme service. The following questions may help you describe your programme service (but should only be used as a guide): • What will the service sound like? • What music will you play? • What are the main speech elements of the service and how will the social gain/community benefits you propose be reflected on-air? • What is the likely music to speech ratio? • Will this vary at different times of the day or week (or year)? • Do you intend to broadcast live output? If so when and how much do you propose to do? • Will you broadcast in languages other than English (what languages and how much)? • Will your output be original i.e. specifically produced for your service? • Will it be locally produced? • Do you intend to repeat material? What will the service sound like? We are based at The Street, near to the town centre. We provide information and entertainment which includes a mixture of music and speech, relevant to our audience within the Borough of Scarborough Our music is rock/indie oriented pop during the daytime and cross genre during the evening, which we believe to be our peak-time. Speech content is broadcast during the day and evening. Speech content is currently around 30%, but we hope to increase that in a way that will be informative so that we can gain a good, strong, loyal and local audience. We focus on local issues, as well as regional, national and global subjects, in terms of affect our borough. RS broadcasts features such as weather, travel and what’s on information, together with chats and interviews with people from local organisations. We build every hour in such a way to reflect the many qualities of our borough. We encourage the community to have a sense of pride in the local area. We promote the variety and quality of life in our locality, from the sound of the busy market hall to events such as the Tour de Yorkshire going through the town.