Brand Roadmap / Rainoldi
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Brand RoadMap / Rainoldi OUR VISION: HOW DO WE BUILD THIS BRAND? 1. EDUCATE: The second largest growing region of Nebbiolo, Valtellina is widely recognized for its uniqueness, thanks to its great history, culture and biodiversity. 2. Communicate QUALITY Advanced winemaking technology in the cellar, keeping different altitude vineyards separated. 3. Leverage NEW + UNIQUE With the recent run on Nebbiolo from Langhe, Valtellina's Nebbiolo based wines represent a formidable alternative for this category that is experincing growing interest and demand. BRAND SELLING POINTS AND PRIORITIES: 1. Philosphy With a eye on the future, and close connection to the past, the winery produces wines that pay homage to their ancestors' wisdom while they continue to innovate and improve, to diversify and offer a selection of high quality wines. 2. Unique The Valtellina Territory is unique on his own right, with a variety of vineyards altitudes and positions that require intense labor and planing during harvest and throught the vinification. 3. Elegance High in the Alps, Valtellina is a mountainous valley stretching East and West in the Lombardy region of Northern Italy that is characterized by a peculiar climate resulting in unique, elegant and contemporary Nebbiolo wines known as “Nebbiolo of the rocks”. ESSENCE: WHAT IS THE BRAND REALLY ABOUT? Priorities 1. Rainoldi IGT Nebbiolo Rosso The Nebbiolo of Alps 2. Rainoldi Rosso di Valtellina DOC 3. Sfursat di Valtellina DOCG Fruttaio Ca' Rizzieri www.LLSWine.com VINTAGE: 2017 2017 2015 2015 Chiavennasca 92%, Pignola 4%, nebbiolo ( chiavennasca ) nebbiolo ( chiavennasca ) nebbiolo ( chiavennasca ) nebbiolo ( chiavennasca ) VARIETAL: Rossola 4%. APPELLATION: Brut Rose Nebbbiolo - Alpi Retiche IGT Rosso di Valtellina DOC Valtellina Superiore DOCG Valtellina Superiore DOCG SIZES: 750ml 750 ml 750 ml 750 ml 750 ml VINTAGE RELEASE DATES: July July Ready Ready Market/Region: On-Premise (90%): upscale dining, On-Premise (90%): casual and On-Premise (90%): casual and On-Premise (90%): casual and On-Premise (90%): casual and restaurants with bubble focused menus upscale dining and Country Clubs upscale dining and Country Clubs upscale dining and Country Clubs upscale dining and Country Clubs CHANNEL MIX: Off-Premise (10%): wine shops and Off-Premise (10%): wine shops Off-Premise (10%): wine shops Off-Premise (10%): wine shops Off-Premise (10%): wine shops Where do we want this wine sold? independent retail and independent retail and independent retail and independent retail and independent retaill Nino Negri and Ar.Pe.Pe. Nino Negri and Ar.Pe.Pe. Nino Negri and Ar.Pe.Pe. Nino Negri and Ar.Pe.Pe. Nino Negri and Ar.Pe.Pe. THE COMPETITION: Who should we target or be adjacent to? SRP: $54.99 SRP: $26.99 SRP: $26.99 SRP: $39.99 SRP: $38.99 Feature: $48.99 Feature: $23.99 Feature: $23.99 Feature: $34.99 Feature: $33.99 PRICING: What's too low? Deepest: $44.99 Deepest: $21.99 Deepest: $21.99 Deepest: $32.99 Deepest: $31.99 What's too high? Never: Never: Never: Never: Never: BTG: BTG: BTG: BTG: BTG: Wine List: $95 Wine List: $45 Wine List: $45 Wine List: $65 Wine List: $65 Section: North Italy, Lombardia, Section: North Italy, Lombardia, Section: North Italy, Lombardia, Section: North Italy, Lombardia, Section: North Italy, Lombardia, Nebbiolo, Bubbles, Sparkling, Nebbiolo Nebbiolo Nebbiolo Nebbiolo WINE LIST GUIDELINES: How should we reference this wine? Listing: Brut Rose VSQ Listing: Nebbiolo Alpi Retiche Listing: Rosso di Valtellina DOC Listing: Prugnolo Valtellina Listing: Grumello Valtellina IGT Superiore DOCG Superiore DOCG Entry Level Rosso di Valtellina - Introduction into Alpine Nebbiolo A selection of Valtellina Sparkling Traditional Method Partially whole cluster Balance and readiness to drink Key Selling Points: from the less rocky parts of the Superiore grapes aged in small Nebbiolo fermentation of Nebbiolo grapes (East of the town of Sondrio) Rhaetian Alps with lighter, oak casks fruitier characteristics. PRODUCT SPECS: UPC NA 0 9870923030 9 0 9870923006 4 0 9870923020 0 0 9870923018 7 SCC NA 10098709230306 10098709230061 10098709230207 10098709230184 Case pack 6/750ml 12/750ml 12/750ml 12/750ml 12/750ml Case Dimensions (L/W/H in inches) 12.00x6.50x9.50 12.00x6.50x9.50 12.00x6.50x9.50 12.00x6.50x9.50 Case Weight in pounds (lbs.) 33 33 33 33 Pallet (Height/cases per layer /Cases per14/4/56 pallet) 14/4/56 14/4/56 14/4/56 14/4/56 Closure Natural Cork Synthetic cork Synthetic cork Genuine Cork Synthetic cork ALCOHOL % 12.5% 13.0% 13.0% 13.0% 12.5% VINTAGE: 2015 2015 2013 2015 2015 2015 nebbiolo ( chiavennasca ) nebbiolo ( chiavennasca ) nebbiolo ( chiavennasca ) nebbiolo ( chiavennasca ) nebbiolo ( chiavennasca ) nebbiolo ( chiavennasca ) VARIETAL: APPELLATION: Valtellina Superiore DOCG Valtellina Superiore DOCG Valtellina Superiore DOCG Valtellina Superiore DOCG Sfursat di Valtellina DOCG Sfursat di Valtellina DOCG SIZES: 750 ml 750 ml 751 ml 752 ml 750 ml 750 ml VINTAGE RELEASE DATES: October Ready Ready Ready Market/Region: On-Premise (90%): casual and On-Premise (90%): casual and On-Premise (90%): casual and On-Premise (90%): casual and On-Premise (90%): casual and On-Premise (90%): casual upscale dining and Country Clubs upscale dining and Country Clubs upscale dining and Country Clubs upscale dining and Country Clubs upscale dining and Country and upscale dining and CHANNEL MIX: Off-Premise (10%): wine shops Off-Premise (10%): wine shops Off-Premise (10%): wine shops Off-Premise (10%): wine shops Clubs Country Clubs Where do we want this wine sold? and independent retail and independent retail and independent retail and independent retail Off-Premise (10%): wine shops Off-Premise (10%): wine and independent retail shops and independent Nino Negri and Ar.Pe.Pe. Nino Negri and Ar.Pe.Pe. Nino Negri and Ar.Pe.Pe. Nino Negri and Ar.Pe.Pe. Nino Negri and Ar.Pe.Pe. Ninoretail Negri and Ar.Pe.Pe. THE COMPETITION: Who should we target or be adjacent to? SRP: $39.99 SRP: $39.99 SRP: $63.99 SRP: $67.99 SRP: $78.99 SRP: $104.99 Feature: $34.99 Feature: $34.99 Feature: $56.99 Feature: $59.99 Feature: $69.99 Feature: $92.99 PRICING: What's too low? Deepest: $32.99 Deepest: $32.99 Deepest: $52.99 Deepest: $55.99 Deepest: $65.99 Deepest: $89.99 What's too high? Never: Never: Never: Never: Never: Never: BTG: BTG: BTG: BTG: BTG: BTG: Wine List: $65 Wine List: $65 Wine List: $110 Wine List: $120 Wine List: $130 Wine List: $150 Section: North Italy, Lombardia, Section: North Italy, Section: North Italy, Section: North Italy, Section: North Italy, Section: North Italy, Nebbiolo Lombardia, Nebbiolo Lombardia, Nebbiolo Lombardia, Nebbiolo Lombardia, Nebbiolo Lombardia, Nebbiolo WINE LIST GUIDELINES: How should we reference this wine? Listing: Sassella Valtellina Listing: Inferno Valtellina Listing: Sasella Riserva Listing: Inferno Valtellina Listing: Sfursat di Valtellina Listing: Fruttaio Ca' Superiore DOCG Superiore DOCG Valtellina Superiore Riserva Superiore Riserva DOCG DOCG Rissieri Sfursat di DOCG Valtellina DOCG Robust and austere, it is Produced from the vinification produced only in the best of carefully selected grapes Generally produced outside of the major Sub zones Elegance and mineral character Key Selling Points: Earthiness and warmth vintage years from a careful from the smallest and rockiest from Nebbiolo grapes dried for approximately 3 and a (West of the town of Sondrio) selection of Nebbiolo grapes subzone of Valtellina half months from the best vineyards. Superiore. PRODUCT SPECS: UPC 0 9870923026 7 0 9870923022 4 1.00987E+13 10098709230245 0 9870923008 8 0 9870923010 1 SCC 10098709230269 10098709230221 10098709230085 10098709230108 Case pack 12/750ml 6/750ml 6/750ml 6/750ml 6/750ml 6/750ml Case Dimensions (L/W/H in inches) 12.00x6.50x9.50 12.00x6.50x9.50 12.00x6.50x9.50 12.00x6.50x9.50 12.00x6.50x9.50 12.00x6.50x9.50 Case Weight in pounds (lbs.) 33 33 18 18 18.00 18.00 Pallet (Height/cases per layer /Cases per14/4/56 pallet) 14/4/56 14/4/56 14/4/56 14/4/56 14/4/56 Closure Genuine Cork Genuine Cork Genuine Cork Genuine Cork Genuine Cork Genuine Cork ALCOHOL % 13.5% 13.5% 13.0% 13.5% 14.5% 16.0% VINTAGE: 2015 nebbiolo ( chiavennasca ) VARIETAL: APPELLATION: Valtellina Superiore DOCG SIZES: 750 ml VINTAGE RELEASE DATES: September Market/Region: On-Premise (90%): casual and upscale dining and CHANNEL MIX: Country Clubs Where do we want this wine sold? Off-Premise (10%): wine shops and independent retail Nino Negri and Ar.Pe.Pe. THE COMPETITION: Who should we target or be adjacent to? SRP: $64.99 Feature: $57.99 PRICING: What's too low? Deepest: $53.99 What's too high? Never: BTG: Wine List: $100 Section: North Italy, Lombardia, Nebbiolo WINE LIST GUIDELINES: How should we reference this wine? Listing: Valtellina Superiore DOCG Named after the rosehip berries whose maturity Key Selling Points: indicates time to harvest the Nebbiolo. French oak, 15mos PRODUCT SPECS: UPC 0 9870923016 3 SCC 10098709230160 Case pack 6/750ml Case Dimensions (L/W/H in inches) 12.00x6.50x9.50 Case Weight in pounds (lbs.) 18.00 Pallet (Height/cases per layer /Cases per14/4/56 pallet) Closure Genuine Cork ALCOHOL % 14.0%.