CREATIVE INDUSTRIES

Bogota, the new hub for creative industries in the region

Colombia is an important and competitive actor for creative and cultural industries in Latin America.

LATIN AMERICA COLOMBIA

Creative and Cultural With 3.3% of GDP, the creative and cultural economy Industries Contribution contributes more than traditional items, such as coffee. to the National GDP GDP of the Creative Industries in Colombia in Latin America and % of Total GDP (COP Millions) 30,000 Mexico 2.7% 3.30% 3.30% 25,000 3.30% Colombia 3.3%

20,000 2.60% 2.40% 15,000 2.20% 2.00% 1.80% 1.80% 1.70% 10,000 1.60% 1.70% Peru 1.8% Brazil 1.7% 5,000 . 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Source: Invest in Bogota calculations. Argentina 3%

Source: Inter - American Development Bank (IDB). 58% Others

With 8,730 companies in the creative and 29% cultural industries sector, Bogota

Bogota represents more 10% Medellin

than a quarter of the 4% Cali value chain for the 3% Barranquilla

sector in the country. Source: Business Statistics Directory. DANE.

BOGOTA BOGOTA 500

400 338 316

Bogota s 300 296 is the Latin American city n 250

that attracted the most greenfield lli o i 200 166 investment in creative industries m

between 2007 and 2017. $ S 100 76 U 29 19 0 Source: Invest in Bogota calculations. Bogota Miami Sao Paulo Buenos Mexico Rio de Lima Santiago Aires City Janeiro AUDIOVISUAL SECTOR The audiovisual sector in Bogota The main activity of 40% of the 8,730 companies on the Bogota’s creative industries business ecosystem, is the production, transmission and / or post - production of content for the audiovisual sector. Source: DANE - Business Statistics Directory. Bogota, a dynamic and attractive market for the creative and cultural industries As a market, Bogota represents 37% of national expenditure Between 2010 and 2016, Bogota graduated more than in terms of per-capita consumption. This is reflected in a half of the professionals related to the creative and growing middle class (51.6% of its population) that positions cultural industries careers in Colombia, which means that the city as the highest consumption center for entertainment there is huge potential for the scalability of operations in and moviegoers. the city.

Percentage of Box Office Sales 45 4% 40 10% Graduates in Bogota 35 Bogota 30 10% 25 Medellin 20 59% Others 15 17% Cali 10 Barranquilla 5 0 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Rest of the country Bogota Source: Proimágenes Colombia - Cinema in numbers, 2017. Source: SNIES - Ministry of Education of Colombia, years 2010 - 2016.

A&E NETWORKS Major audiovisual sector FOX TELECOLOMBIA companies have chosen Bogota as HBO headquarters for their operations and SONY PICTURES TELEVISION for serving Latin American markets.

Tax & Legal Incentives * Law 1556 of 2012. 40% cash rebate of filming services * Law 814 of 2003 and 20% cash rebate of logistics costs contracted with Film Law for investors and donors. Deduction of COP 165 suppliers based in Colombia. of income per COP 100 invested or donated. * VAT refund. International audiovisual productions may Film Development Fund Incentives. Monetary incentives request exemption or refund of VAT paid on services through bidding processes for all film activities; or purchased in Colombia. automatically for promotion and participation in festivals.

InvInvestest in Bogin Bogotaota es isla theagencia investment de promoción promotion de i nagencyversión for de Bogota Bogotá and y C undinamaCundinamarca.rca. La TheAgencia Agency ofre offers,ce a in freeversioni of charge,stas, lib andre de in t odoabsolute costo confidentiality, y con total con fidencialidad,services for investors during each stage of their investment process: Exploratory phase, start-up phase, operational phase and re-investment.

Carrera 7 No. 71-21, Torre B, Suite 407, Bogotá, Colombia. PBX: +57 (1) 742 3030 [email protected] www.investinbogota.org