#0# EJSM Vol. 27/2, 3/2018, ISSN: 2450-8535 | www.wnus.edu.pl/ejsm | DOI: 10.18276/ejsm.2018.27/2-44 | 363–370 THE CONCEPT AND ASSESSMENT OF THE IMPLEMENTATION OF AN INTEGR ATED R AIL TICKET ON THE PASSENGER TR ANSPORT MARKET Gr ażyna Rosa University of Szczecin, Faculty of Management and Economics of Services, POLAND e-mail:
[email protected] Received 18 January 2018 Accepted 2 September 2018 JEL classification D12, L92 Keywords integrated rail ticket, passenger transport market Abstract This article presents the concept of an integrated rail ticket with regard to the research on the railway services market, which shows that passengers, first and foremost, expect minimization of effort required to organize the transport, which can be achieved by an integrated railway ticket. The aim of this article is to present the concept and evaluation of the implementation of an integrated railway ticket on the passenger transport market. The research area constituted mass passenger transport (by railway undertakings) and individual transport by passenger cars in Poland. In order to achieve this goal, the desk research method was adopted, and supple- mented by the available literature and the results of secondary research published by the Railway Transport Office and the Central Statistical Office (GUS). The latter opens new possibilities for railway undertakings in the scope of analysing passengers’ expectations and shaping their communication behaviour. Introduction The modern transport market (both passenger and freight transport) is controlled by customers. The surplus of services offered on the passenger transport market is the result of the development of individual motorization, which satisfies a large part of the demand for transport on the market.