Advances in Social Science, Education and Humanities Research, volume 478 Proceedings of the 2nd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2020) Semiotics of Seven-Colors Lodeh Vegetable Doddy Salman1* 1Faculty of Communication Science Tarumanagara University Jakarta *Corresponding author. Email:
[email protected] ABSTRACT When the COVID-19 pandemic spread throughout Indonesia, an appeal was made for the community to cook Lodeh vegetables again. This appeal circulated through WhatsApp groups among the people of Yogyakarta. The appeal for cooking the Seven Colors Lodeh vegetable certainly has a connotative meaning that is inherent to the substance, practices, habits that are part of the difference marker system [1]. Using semiotic analysis which sets out three basic questions "What does it mean? How to interpret it? Why does it mean that? (Danesi, 2007: 141) There are findings that since the Dutch colonial era Lodeh vegetables have been known to the public. Vegetable Lodeh Seven Colors has a sign that people are careful and alert for disasters. Vegetable Lodeh has the meaning of gratitude as well as repellent reinforcements. The Symbolic meaning of Lodeh Vegetables are parts of Indonesian local wisdom respond to the pandemic. Keywords: Semiotic, Lodeh, vegetables 1. INTRODUCTION In human life, food is a primary need. From birth, food bekakak menda, boreh kunir, bubuk dhele, bumbu is sought, made, and stored so that humans survive, mentahan, ciyu bumbon, dhaharan (jeram pacitan, grow, move, and develop. However, food needs are very lemper sekul, pelem bala, tengkuweh), dhendheng structured and involve substances, practices, habits, and (gorengan, kenthi, klopokan), dupa, enten-enten, preparation and consumption techniques that are part of gecok ganging ganggang, gedhang, gereh (juwi, layur, a system of differences in signification [2].