GreatSchools 2011 Licensing Solutions

Contact: Jennifer Leibick | [email protected] | 415.983.3812

160 Spear Street, Suite 1020 San Francisco, CA 94105 415.977.0700 Why GreatSchools?

Extraordinary reach and impact

Last year, more than 37 million people turned to GreatSchools to find the right school and support their children. That’s 1 out of 3 K-12 households in the U.S. The trusted source for premium content and data

With a 12 year track record and a national database of over 200,000 schools and 3,000 expert articles, GreatSchools’ content helps power some of the web’s leading media organizations

Why is our data so great? We get our data from the Department of Education for each state and from the NCES and do the detailed, time consuming work of making sure it is clean and user friendly. We constantly refresh the site with the latest available data from each source, and we update our site with same day test releases (where they are available).

What makes us unique? Our user generated ratings and reviews provide a qualitative overview of a schools environment. Our GS ratings provide a quantitative overview of a schools test performance by comparing the school's state standardized test results to those of other schools in the state. Ratings are given for each grade and student category. More about our Ratings Flexible and customizable for your users

Whether your goals are to build a content rich site vertical, increase page stickiness, or generate additional page views, there are a number of ways we can help

Leverage the tools GreatSchools offers to make true integration with your site easy and hassle free GreatSchools in the News 2010

National News

NBC Today Show with Ann Curry (National TV), featuring GreatSchools/NBC Education Nation Scorecard

Oprah.com (Online), GreatSchools listed as education resource

PBS/ KQED (SF, CA), “New Site Compares Schools Across the Country”

Reuters, “Northeast has best schools for housing dollar”

Forbes magazine, “The Best Schools For Your Housing Buck “

Boston Globe, “More Parents Say They Want to Pitch in at Their Kids' Today Show with Ann Curry, Sept. 28, 2010 School. So Why Does Volunteering Feel So Stressful?”

Wall Street Journal, “Budget Cuts Mean School Fundraisers on the Rise”

Other Regional, Local news NBC Salt Lake Channel 5, The Examiner (Fort Lauderdale), Columbia Daily Tribune, Star Ledger

Oprah.com 3 Awards

GreatSchools is pleased to have been recognized for excellence by some of the most prestigious awards in Web development and publishing. Below are some highlights.

The WebAward Competition is the premier We're proud to be the recipient of the The Western Publishing Association recognized showcase for Web site development. Interactive Media Awards Best in Class us with a Maggie in the Best Web E- GreatSchools was recognized with the distinction in two categories: Education and Newsletter/Consumer category. For six decades, 2009 Standard of Excellence distinction Family. The Best in Class award is the WPA has bestowed awards of excellence at the in two categories: Education and Family highest honor bestowed by the IMA. most prestigious publishing event in the West.

GreatSchools was the winner of the Telly GreatSchools was a 2011 honoree of the GreatSchools is a six-time award winner Awards in 2011. Webby Awards in the Peninsula Press Club’s annual Professional Journalism Awards Competition. Licensing Solutions: Widgets & Search Boxes

Easily add school information to your website with our school finder widgets and search boxes. Users can assess the academic performance of a school, see how other parents review schools, and map schools by address, ZIP code or city.

Customize the size and color of the widget to match your site www.greatschools.org/widget

Make it co-branded: all widget interactions can direct users to your GreatSchools co-brand

Show customers your local expertise Licensing Solutions: Widgets & Search Boxes (cont’d)

Include a GreatSchools search box within your site (link in which users leave your site and go to our site)

Or make it co-branded: all search box interactions can direct users to your GreatSchools co-brand Licensing Solutions: Co-branding

Bring all that GreatSchools has to offer straight to your users – without having them leave your site Get your own co-branded URL for each web property Provide your own ad tag and continue to monetize your high value impressions

Licensing Solutions: Co-branding

Users can click back to other areas of the online newspaper at anytime Augment your site and build out your existing education, real estate, local and community sections Utilize our search boxes, widgets and article titles to drive traffic to your co- brand for the search results and full article Licensing Solutions: Co-branding

Bring more sticky content to your site without adding an editorial team by highlighting our articles and channels Licensing Solutions: Editorial Content

Use our expert articles to augment your local education content – host entire articles on your site or just teaser headlines that link to your co-branded page. We offer information on a wide variety of education topics including advice on homework help and practical tips for choosing the right school.

Examples

Mom's Homeroom

Mercury News

Licensing Solutions: Ad-free Framed Content

Integrate GreatSchools’ ad-free content within your site Frame the GreatSchools School Finder

Licensing Solutions: Ad-free Framed Content

Frame the GreatSchools City Overview pages API and XML Data Feeds

Utilize Greatschools’ XML data feed or API to integrate school profiles, test scores, parent ratings and more. Also provide users with information about schools closest to a specific address, city or zip code.

Examples:

Yahoo! Real Estate

My San Antonio

Street Advisor

Contact

For rates, questions, or to get started, please contact:

Jennifer Leibick Louise Hough Sr. Business Development Business Development Manager Account Executive 415-983-3812 415-983-3813 [email protected] [email protected]