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Star Alliance Celebrates 15Th Anniversary Around the World

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Star Alliance Celebrates 15Th Anniversary Around the World 6/2012 network STAR ALLIANCE STAR ALLIANCE CELEBRATES 15TH ANNIVERSARY AROUND THE WORLD SEE STORY PAGES 4-7 ...just for employees STAR ALLIANCE The Star Alliance employee website is constantly changing with new information and news added almost daily. If you’re looking for information about the Alliance, it’s one of the best resources around. While you’re online, check into our second website, Star Alliance Connects. It’s a growing networking site that puts you in touch with other employees around the world. Here’s what you’ll find on both sites. THE STAR ALLIANCE EMPLOYEE WEBSITE The 2011 issue of the Reference Guide is also online. The The employee website is a place where you can find just publication houses policies, procedures, airport maps, about anything you need to help you deliver the Alliance’s lounge information and a lot more to help you deliver Star products and services. As well, you’ll find the latest news Alliances services. You can find the current version at from member carriers, publications, photos, videos and a http://www.starallianceemployees.com/reference- lot more. Check out http://www.starallianceemploy- guide.html in both PDF and HTML for easy reference. ees.com/ to stay connected. Under the Publications Tab, The 2012 version is slated for publication this summer. you’ll find our Network publication, poster downloads, the Reference Guide, In Focus (similar to a company STARQUIZ StarQuiz is a fun way to learn about the annual report) and the Products & Services magazine. Alliance. Sign up and see how much you know about As well, you can access news from the site on the new the Alliance, and while you’re at it, try to outsmart almost Star Alliance employees mobile website. It is available 11,000 of your colleagues from the other carriers who for any smartphone without the need for an app. Simply have played the game. Employees from Air New Zealand enter www.starallianceemployees.com into your and EGYPTAIR are the high scorers. Click on http:// mobile browser, and the version you need is automatically starquiz.starallianceemployees.com/ or connect determined and displayed. from the front page of the employee site. STAR ALLIANCE CONNECTS Staying connected SUPERSTARS PROJECT Getting the Star Alliance with your colleagues is easy with http://www.staral- message to more than 400,000 employees around the world is a daunting task, and one that we count on lianceconnects.com. It’s a networking site where you employees to help us with. If you would like to promote can get to know other employees around the world. You Star Alliance in your workplace, think about joining more can upload photos, search for colleagues, participate in than 400 of your colleagues in our Superstars group to discussions, customise your home page and more. More help us spread the word about the Alliance.Sign up by than 4,800 employees are using the site. Create a profile going to www.starallianceconnects.com, create a and join the conversation! profile, then click on the Superstars group. It’s a closed group, but we will get an email that you wish to join. HOT OFF THE PRESS! The latest issue of our In Focus magazine SOCIAL MEDIA Watch for regular news updates from is now online at http://www. the Star Alliance Corporate Affairs team on Twitter at @ starallianceemployees.com/ staralerts, and for Facebook fans, look for us at http:// publications/in-focus.html. The www.facebook.com/staralliance. issue contains a look back at 2011, and provides a bird’s eye view of the JOIN OUR MAILING LIST Don’t miss any Alliance products and services produced news by joining our mailing list and signing up for RSS by Star Alliance. As well, each month, feeds by going to the home page of the employee look for our Network publication, which gives you the website and clicking on http://www.starallianceem- latest news about the Alliance, its products and services, ployees.com/subscriptions/subscribe-to-our- statistics and a lot more. Go to http://www.staral- publications.html. You can choose to receive our news lianceemployees.com/publications/networkonline/ feeds or links to our publications when they come out. network-2012.html to read this issue, or previous ones, You can also unsubscribe at the same link. and to http://www.starallianceemployees.com/ subscriptions/subscribe-to-our-publications.html to Enjoy the two websites and be sure to let us know how subscribe to receive each issue in your inbox. we’re doing! contents Just for employees 2 Star Alliance’s 15th anniversary 4 celebrated around the world CEO Mark Schwab connects 8 with customers on Facebook Employee marketplace in Shanghai 9 attracts more than 350 Denver marketplace draws employees 9 from four member carriers New tool helps customer relations 10 teams work together New training module for handling 11 Round the World fares New checkin kiosk tested in Munich 12 Task Force to examine fuel efficiency 12 Bits and bites from the member carriers 13 A snapshot of Star Alliance members 14 4 network 6/12 ➤ LOS ANGELES STAR ALLIANCE’S 15TH ANNIVERSARY CELEBRATED AROUND THE WORLD There was a whirlwind of activity on May 14 as employees and customers around the world celebrated Star Alliance’s 15th Anniversary with cake, balloons and special events. For customers, Marketing focused on thanking customers for their ➤ AMSTERDAM loyalty through the years. Customer Online Competition Star Alliance offered a selection of “once in a lifetime” trips. In a web-based competition participants had to find a virtual aircraft hidden somewhere on the network. The lucky winner and 14 friends can jet off to one of 27 global festivals. Further prizes included a Business Class Round the World ticket for two and 15 additional round-trip air tickets to one of the 27 global festivals. Frequent Flyer Promotion All member carrier FFPs offered their most active frequent travellers a bonus of 15,000 miles/points or ➤ TORONTO equivalent. The bonus will be awarded to the 15 FFP members registered in each programme who travel on the most airlines within our network between now and Nov. 14. RTW Special Fare A 15% discount was offered on all Round the World fares in Economy Class for tickets sold up to May 29. CONTINUED ON PAGE 6 ➤ BOSTON 5 ➤ NAGOYA network 6/12 ➤ STOCKHOLM ➤ AMSTERDAM ➤ BEIJING ➤ LJUBLJANA ➤ HONG KONG ➤ SEOUL ➤ PHILADELPHIA ➤ ZURICH ➤ BRUSSELS 6 Airport Activities Passengers using the Star Alliance branded lounges at Cairo, London - Heathrow Terminal 1, Los Angeles — Tom Bradley International Terminal, Nagoya and Paris — Charles de Gaulle Terminal 1 received a small gift. In addition, lounges provided special cakes and other local celebratory items. At network 6/12 selected airports, economy passengers received celebration cards and vouchers to enter lounges or to access priority check-in so they can experience first-hand a Star Alliance Gold benefit. Angie Abbott, Lounge Manager at the Star Alliance lounge in Terminal 1, Heathrow noted, “Everyone enjoyed themselves. There was a great atmosphere ➤ MUMBAI in the lounge and guests where pleasantly surprised with their gift bags. The cake was perfect and looked great in reception. It was enjoyed by the guests throughout the day.” Employees at airports also celebrated the day. See pages 4-7 for photos from their events around the world. 15th Anniversary decals on Star Alliance liveried aircraft Member airlines added a 15th anniversary decal to their Star Alliance liveried planes. 15th Anniversary pins 15th Anniversary pins were distributed globally in response to carriers’ requests, so that the vast majority of frontline staff could wear these throughout the anniversary year, in accordance with the guidelines given by each member airline. Other merchandise producing the 15th Anniversary logo has been produced for distribution to clients at events in the coming months. Facebook In view of the growing importance of social media, Mark Schwab spent two hours online on May 14 and responded live to questions, comments and suggestions from customers on the Star Alliance Facebook page. (See accompanying story) ➤ HONG KONG Celebration Video A short celebration video, featuring employees from across the globe, was posted on YouTube and shown at various events. http://www.youtube. com/user/staralliancenetwork?feature=res ults_main ➤ RIO DE JANEIRO 7 network 6/12 ➤ ORLANDO ➤ KUALA LUMPUR ➤ SHANGHAI ➤ CHICAGO ➤ SINGAPORE ➤ GUANGZHOU ➤ TAIPEI 8 CEO Mark Schwab connects with customers on Facebook network 6/12 On May 14, Star Alliance CEO Mark Schwab responded to customer concerns, comments and well wishes during two forum sessions on Star Alliance’s Facebook page throughout the anniversary day. While some readers wanted help with their integration among our members and this is frequent flyer accounts, others were interested the kind of improvement we are looking to in the Alliance’s future plans. For instance, with implement.” regard to talks with potential member carriers in the Middle East, Schwab noted, “In answer to More than 200 comments came from customers your question on the Middle East. We are not in the two hour-long sessions. Schwab was currently in talks with any new carriers in that pleased with the response, and plans to return to region. We are well-positioned to serve that Facebook for other forum events. market, especially with Turkish Airlines and EGYPTAIR and with many of our other members also offering connections to the Middle East.” One reader wondered how service at London- Heathrow would be affected after the sale of British Midland International. Schwab responded, “Star Alliance maintains a strong presence in the UK even without bmi. We have 24 airlines flying there with over 3,000 daily flights. The UK is a very important market for us — in fact we are currently working with BAA on a whole new terminal for Star Alliance at LHR.” Another reader wanted to know if technology could be created to allow recognition of Gold or Silver status at any lounge, simply by showing a traveller’s frequent flyer number.
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