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In-Tmt-Predictions-2019-Noexp.Pdf Technology, Media, and Telecommunications India Predictions 2019 ii Technology, Media, and Telecommunications India Predictions 2019 Contents Foreword 02 Voice assistants: Breaking the sound barrier 03 Technology: Aiding democratisation of investments and wealth management 07 Is TV, as we know it, dead? 12 Indian Film Industry: Rise of the phoenix 17 5G: Accelerating towards a smart society 23 Acknowledgements 28 Contacts 28 Endnotes 29 01 Technology, Media, and Telecommunications India Predictions 2019 Foreword India Predictions are being published The report also highlights the impact since 2011. In 2013, the launch of of technology on other industries like the fourth-generation (4G) wireless wealth management. With more users networks (aka LTE) was discussed and opting for digital platforms to invest after six years, a prediction is made in financial assets, a shift is predicted about 5G networks that are expected towards “digital investing” mainly in to be launched this year. The forecast three financial asset categories: mutual looks good as 5G with high data speed funds, equities, and fixed deposits. and low latency has the potential to spur the evolution of the education, This report features new themes that healthcare, manufacturing, and nearly are strongly expected to evolve. Voice all industries that rely on connectivity. assistants, such as smart speakers, have Hemant Joshi emerged as one of the fastest-adopted Consistent with every year, the TV new technologies in history. Where segment is expected to see growth will they go from here? Enterprises and in the future— primarily driven by brands are likely to find themselves a big percentage of under-served relying on the voice-interface application population, an increase in electricity ecosystem to improve customer supply, low cable and satellite rates, engagement. and low Average Revenue Per User (ARPU). The over-the- top (OTT) video The changes, often rapid ones, segment is also expected to grow tracked in this year’s report are new, significantly in the coming years. The important, and usually counter- Indian film industry is seen to be on consensus. Technology, media, and a new lease of life and is expected to telecommunications (TMT) companies see significant growth, and it is the should understand and consider them as growth of OTT, improved multiplex they evolve. We think these changes will experiences, and increased screen matter to our readers in other industries density that is likely to drive the as well, and they are important in all industry’s growth. markets across the globe. 02 Technology, Media, and Telecommunications India Predictions 2019 Voice assistants: Breaking the sound barrier The year 2019 is expected to be the of the top applications for smart recognition. The field took off with inflection point for conversational speakers. In India, streaming media the advent of machine learning (ML), artificial intelligence (AI) in India, with is one of the fast-growing segments which teaches programmes to learn voice assistants witnessing wider within the media entertainment on their own rather than giving them adoption beyond smart speakers. sector. According to a study, the video an exhaustive set of instructions Information access and entertainment streaming market in India is expected to perform a task. In the recent are likely to be the key applications to reach $5 billion by 2023, growing years, faster and cheaper computing driving the use of voice assistants in at a CAGR of 20% between 2017 power, cloud infrastructure, and the next two to three years. The market and 2023.4 On the other hand, the the availability of “big data” made holds the potential for “conversational streaming music segment registered it possible to store and analyse commerce” in the mid-to-long term as 37% growth and the digital music large volumes of data, which can voice interfaces become ubiquitous and segment accounted for more than be used to “train” algorithms for their usage becomes common. While 90% of the total revenue (around $100 specific applications. The ASR field India’s first phase of digital explosion million) reported by the Indian record has specifically seen tremendous was driven by smartphones and mobile music industry in 2017.5 The streaming progress in the past decade due to internet penetration, its next growth media segment in India is expected to advancements in ML and hardware phase is expected to be led by mobile- get a further boost from the growth of infrastructure. first and voice-first services, driven by voice assistants and smart speakers. localised content. For digital first enterprises, ease of AI-powered voice assistants are accessibility is a key parameter in According to a study by Google, the applications that interpret natural designing their customer experience number of people using internet language to complete an electronic strategy. This directly translates in Indian languages is expected to task. The core components of voice into increased service usage, better reach 536 million by 2021, with four assistants include automatic speech customer engagement, and revenue languages Telugu, Marathi, Tamil, and recognition (ASR) engine and natural growth. As voice is the most natural Bengali accounting for 30% of the non- language processing (NLP) engine. ASR form of communication, digital English internet users.1 India is also the is the technology that converts speech enterprises are motivated to create an second-largest smartphone market signals into text, which is then provided easy-to-use voice interface for their in the world, with an estimated 400 as input to the NLP engine. The engine business applications and incentivise million users in 2018.2 The number of uses Natural Language Understanding consumers to use voice channel to users is expected to cross 700 million to get a meaningful representation access their digital services. Digital by 2022.3 Although in-built digital voice of the spoken word, which can then native brands, especially from the assistants in smartphones are seldom be translated into application logic. consumer internet industry, are used beyond basic tasks, the trend is The response from the application is expected to be among the early likely to grow as next billion users are converted into the speech form using adopters of this trend. They could also expected to use internet in their native the Natural Language Generation and help make consumers familiar with languages. These users are more text-to-speech convertors. voice channel. likely to be amenable towards voice interfaces, heralding an era of mobile- To put things into perspective, the Traditional businesses are expected first and voice-first digital services, technology behind voice assistants is to closely follow suit, as the consumer driven by the demand for localised not entirely new. Early developments adoption for this channel reaches a content. in this field started in the 1950s and critical number. These businesses are 1960s and evolved over the years likely to leverage their network of digital Voice acts as a natural interface for with growth in areas such as NLP, text transformation partners to redesign streaming media, which is also one recognition, and automatic speech their business interfaces for voice- 03 Technology, Media, and Telecommunications India Predictions 2019 based access. Digital consultants and larger business applications. The launch to the car’s operating system (such as technology service providers are likely of standalone devices embedded with Android Auto or Apple car play). Users to play a critical role in encouraging voice assistants (such as smart speakers) can give voice commands to access the mass adoption of voice assistants. and contemporaneous advancements hands-free navigation and the car We believe that a strong alliance and in the consumer Internet of Things (IoT) multimedia as well as make calls.8 The partnership ecosystem among voice AI industry meant that AI-powered voice adoption of voice assistants in other platform vendors, digital transformation assistants could become the central areas such as hospitals for patient consultants, and technology service element in home automation, providing care and smart classrooms is likely to providers is expected to accelerate the a natural language interface to access increase in the medium term. pace of adoption, as their collective and control connected appliances, such experience and expertise in providing as lights, thermostats, security cameras, According to Ovum’s Digital Assistant domain-specific solutions will help television, AC units, air purifiers, and Voice AI-capable Device forecast enterprises realise benefits faster. In refrigerators, ovens, and smart door for 2016-2021,9 the global market for the medium term, the pace of adoption locks.6 native digital assistant is expected to in the broader ecosystem is likely to exceed 7.5 billion active devices by be determined by a combination of Other uses of voice assistants are 2021. With regard to the Indian market, push and pull factors − technological expected to be seen in industries a recent report by IDC on Worldwide maturity of voice assistants in improving such as hospitality, where smart Quarterly Smart Home Device Tracker10 ease of use (especially in their support speakers could be used to provide estimated that the smart home for regional languages and dialects in in-room services and amenities such devices segment, which includes smart India) and the push from enterprises in as controlling lights, shades, air speakers, connected lights, smart TVs, enabling voice access for their customer- conditioning, and concierge services. connected security infrastructure, facing channels. Another major application for voice and other devices, reached 1.4 million assistants could be in the automotive shipments in Q2 2018. This translates The market for AI-powered voice industry, especially with the increasing into healthy year-on-year growth assistants is fairly new in India. adoption of in-vehicle infotainment of 107%. Specifically, the Indian Popular smartphones have had and driver assistance technologies.7 smart speaker segment, which is in voice assistants for many years now.
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