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The Moore Holler “A Lot Can Happen in the Middle of Nowhere” (Positioning Slogan for the Movie Fargo)

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The Moore Holler “A Lot Can Happen in the Middle of Nowhere” (Positioning Slogan for the Movie Fargo) School of Broadcast & Cinematic Arts 60th Edition Spring 2016 The Moore Holler “A lot can happen in the middle of nowhere” (Positioning slogan for the movie Fargo) ant. This year’s keynote speaker is Bill Director’s Doodle Fritz, a 1983 BCA alum and show runner By Pete Orlik for Real Housewives of Orange County for the last 8 seasons. He has just been re- Inside this issue: It is usual in our Spring Holler to cruited by BBC Worldwide Productions as Faculty Notes 3 announce the individual Michigan Associa- executive producer overseeing all of their tion of Broadcasters awards that have been docudrama programs, both in production Student Info 4 - 6 won by our students. However, as many of and in development. As usual, the key- you know, the journalistic focus on the Michi- note topic is selected by the members of Where are They 8 gan Primary Election is intense and caused the Student Broadcast Executive Council Now? the MAB to push back its Spring conference who this year, want to focus on “Jumping until the first week of May. Therefore, we are Twin Gaps: Student to Pro; Producing to forced to wait until our September issue to Alumni Chapter 8 Writing”; a subject with which Bill’s long unveil the recognitions achieved by BCA stu- L.A. experience tracks very nicely. dents in this year’s competition. For the third year, the banquet Since I last wrote to you, administra- will also be the venue for honoring this Alumni Takeover 9 tive assistant Cindy Main left BCA to become year’s crop of BCA Pioneers. Two years textbook manager for Global Campus. She ago, we began the practice of recognizing Student Projects 11 was replaced in mid-October by Michelle Ka- BCA alums on the 40th anniversary of their lisek who, for the last ten years, served as graduation. Thus, we started by spotlight- administrative assistant at Ithaca High ing graduates from 1974 and before and School. Michelle readily adapted to the this year, will induct the members of the Faculty and Staff sometimes chaotic world of the BCA front class of 1976 into our Pioneer’s circle. We Pete Orlik, Director office that, among other things, involves have mailed invitations to those folks from Sarah Adams check-out of keys to multiple production labs. this group for whom the CMU Alumni Office Will Anderson She also provides administrative support for has contact information. If we missed you, Kevin Campbell our Student Broadcast Executive Council please let us know so that you can be hon- Ed Christian (SBEC). We are very happy to add Michelle to ored as well. In addition, if you are a pre- Kevin Corbett our office team to help facilitate the multiple 1976 graduate who, for whatever reason, Robert Johns projects with which our home base is always was not previously recognized, or had a Aaron Jones involved. time or travel conflict, we would be most Pete June The 43rd annual BCA Awards Ban- happy to have you join us in April too. Ken Jurkiewicz quet is coming up on Friday evening, April 22 Speaking of the Pioneers, one of Michelle Kalisek at Buck’s Run Golf Resort east of Mt. Pleas- (Director’s Doodle page 2) Eric Limarenko Maggie Mayes Snippets Joan McDonald by Jeff Kimble, Chairman, Larry Patrick From your BCA Alumni Advisory Board—Tim Roberts, Chairman Alumni Advisory Board Mark Poindexter Heather Polinsky on the cutting edge of technology. Mark Ranzenberger I recently attended the an- One thing is very clear after this Chad Roberts nual Country Radio Seminar (CRS) year’s seminar, whether you’re in Amy Sindik in Nashville, which is my favorite traditional TV, radio or film, media, Jeff Smith Trey Stohlman radio convention for many reasons. record company or digital media Rick Sykes Besides a ton of great music, it truly you have to invest time and effort Tiffani Waite is a great learning experience and into building your brand. For stu- Patty Williamson (Snippets continued on page 2) Page 2 The Moore Holler Director’s Doodle (continued from page 1) day, January 22, we were contacted by (Continued from page 1) with the Michigan Association of Broad- NBC’s Senior News Director (and BCA them is now the new director of CMU Pub- casters to host one of their three re- alum) Brett Holey about a live forum lic Broadcasting. Ken Kolbe (just inducted gional fairs. We attracted twice as from Flint the following Wednesday to as a Pioneer at last year’s April banquet) many stations as did either of the other be conducted by Rachel Maddow on took over the CMU operation in September regional events. Several employers MSNBC. The subject, of course, was the after several years as assistant director of indicated they journeyed to Mt. Pleas- Flint water crisis. Brett’s production WGVU Public Media in Grand Rapids. He ant even though one of the other fairs manager needed six production assis- previously worked as news director at Lan- was closer because of the high quality tants and all of these slots were filled sing’s WJIM-TV (now WLNS) and subse- of the talent pool available here. Our with BCA students by our News Unit quently WZZM (also in Grand Rapids). We annual Spring Career Fair, assembled Head Rick Sykes. In a follow-up email, are extremely pleased at Ken’s appoint- by our Student Broadcast Executive the production manager reported that ment and are exploring several cooperative Council, will be taking place on Satur- our students “were fantastic and really ventures with him and his staff. day, March 19 --- just about the time hard working . very impressive and BCA’s airwaves are themselves this edition of the Holler reaches you. very resourceful . Professor Sykes taking a new direction with format shifts Both these expositions not only assist really sent us the best.” for both of our radio operations. As of Feb- graduating students to find employ- ruary 15, heritage station 91.5 became a ment, but are also the source of a wide Triple A (Adult Album Alternative) service. variety of internships for younger stu- Meanwhile, Mountain 101, that formerly dents. As we look ahead to the next aired Triple A, is now punching out a modi- academic year, we welcome the partici- fied urban format. These changes not only pation by all of you who represent me- provide enhanced and unduplicated pro- dia-related companies. Registration for gramming to the mid-Michigan region but the October MAB/BCA fair is handled also bring training of our students into clos- by MAB and includes a small charge. er proximity with key industry practice. Spring Fair registrations are handled by Congratulations to Clayton Tune in our stream at wmhw.org to experi- our office and there is no cost. Both Cummins, Mason Flick, Kathryn Havrilla, ence the new sounds for yourself. events generally can be counted as Chris Michael, Brad Parsons, and Jacob We continue to provide gateways EEO recruitment events for FCC purpos- Strom on a job very well done. to the outside media for our current stu- es. Have a pleasant Spring and dents through the mounting of two career Sometimes, a gateway oppor- Summer. We hope to see several of you fairs per year. In October, we again joined tunity pops up very suddenly. On Fri- --- especially BCA Pioneer candidates --- at our Spring Awards Banquet. Snippets (continued from page 1) dents seeking jobs, being a mas- There’s no set formula. In my candidates from everybody ter of social media is not only mind its because it is art in the else (candidates who have a necessary, but literally required true sense, but in a new form strong digital mastery are likely by most employers. You can’t many of us are not used to ex- going to get the job.) Like- fake it. You’ve got to be good at ploring. wise, as you develop a formi- it because employers now active- The fun of it is trying! dable social media skillset, ly look at Facebook for great con- When I was watching the Gram- you’re building up your own tent, along with Instagram, Peri- my Awards earlier this year on personal brand which is going scope and Pinterest. My favorite CBS, it was entertaining to to bring value to your employ- part of all of this is that social watch which tweets were blow- ers, your business and your media has become an absolute ing up and watch Facebook with- own life and connect to the creative outlet for anything you in and outside the industry. Cer- global village. In the end, it want to try. In Q&A at some of tainly a show or event of that is your brand. So build it in a the digital media sessions, a magnitude generates volume digital sense. It is the new cre- common question was, “What and creativity. Hiring managers ative landscape and it is wide works?” The experts agree, “You all agree that it is a critical skill- open for you. don’t really know until you try it!” set that now separates qualified 60th Edition Page 3 Trey Stohlman presented Faculty Notes The MePortfolio: Student Portfolios as Post- Graduation Marketing Tools Trey Stohlman presented As- at the second annual As- sessing Evolving Creativity sessment Retreat in Mt Through Rubrics at the 2015 Alexandria, MN, as part of Pleasant. Assessment Institute in Indi- their “back to school” special anapolis, IN. and was aired on 17 radio Kevin Corbett served as an stations. article reviewer for Media Pete Orlik published Project- International Australia.
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