2015 CITGO Advertising Campaign Media Schedule

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2015 CITGO Advertising Campaign Media Schedule We’re revved up about this year’s brand advertising campaign! It’s all about TriCLEAN® gasoline—our quality gasoline with its own to-do list of helping to keep intake valves and fuel injectors clean, and emissions to a minimum. And, our clever advertising will show consumers how it works continuously, just like they do! We’re also gearing up online and via social media for the 3rd annual Fueling Education promotion this summer as well as an Ultimate Road Trip giveaway in the fall where your customers have the chance to win a Jeep®! With this much good going on, they won’t be able to resist fueling up—and fueling good—at your neighborhood CITGO locations! National Media Nationally, our TriCLEAN campaign will be seen on the MLB Network and all team websites. On top of that, we’ll also engage consumers with Fueling Good Road Trip and similar content through social media channels sites like Facebook, Twitter, Instagram and YouTube. JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC MLB Network, Online, Radio, Movie TriCLEAN Campaign Theater, Outdoor, Social Media Radio, Social Ultimate Road Trip Promotion Media Online and Fueling Education Promotion Social Media Public Relations Press Release and Event Support Local Media: Detroit, MI The following high-impact media schedule has been placed in your market: Outdoor • Campaign: TriCLEAN Gasoline • Flight Dates: 6/15/15 to 8/9/15 • Target Audience: Adults 18-49 • Total Boards/Month: 29 Boards / Month CONNECT WITH US: @Fueling_Good #FGRT Local Media: Detroit, MI, continued Radio Station Format Dial Position • Campaign: TriCLEAN Gasoline PANDORA Various Various • Flight Dates: 6/15/15 to 8/16/15 • Target Audience: Adults 18-49 WRIF-FM Rock 101.1 • Total Campaign Spots: 922.5 Gross WKQI-FM CHR 95.5 Rating Points*/ 2,135 Total Spots WJLB-FM Urban AC 97.9 **Gross Rating Points – The percentage of the target audience reached by an advertisement multiplied by the number of times WCSX-FM Classic Rock 94.7 they see it in a given campaign. WNIC-FM AC 100.3 WDTW-FM Classic Rock 106.7 WOMC-FM Classic Hits 104.3 WYCD-FM Country 99.5 WDZH-FM Top 40 96.7 WMGC-FM Sports 105.1 Total Campaign Reach/Frequency Approximately 95% of the target audience will be reached an average of 25 times during the campaign. For more details, please contact your Charlie Kovacsik Kassie Clark Region Marketing Programs team: [email protected] [email protected] 1-800-32-CITGO, ext. 4989 1-800-32-CITGO, ext. 1796.

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New Directions for AM
ISSUE NUMBER 684 ~THE IIVDUSTRY'S NEWSPAPER N S 1 D E: Widmann Elevated To CBS O &O VP WINTER ARBITRONS CBS VP /Owned AM Stations Nancy Widmann has been pro- FLOODING IN moted to the newly created post Baltimore: WLIF, WBSB roll upward of VP /Owned Radio Stations Boston: WBZ, WXKS -FM neck -and- and will now also oversee the neck company's FM group. She as- sumes the duties of VP /Owned Cleveland: WMMS down to 12, FM Stations Robert Hyland III, WZAK, WMJI up solidly who last week became GM for Dallas: KKDA-FM close to 10, leads KCBS -TV/Los Angeles. big Continuing as the highest- Denver: KBCO breathes down KOSI's ranking woman at CBS Radio, neck Widmann has held many execu- Detroit: WJLB rules roost, WRIF tive positions during her 15 regains AOR lead years with the company, in- Nancy Widmann Houston: KMJO holds lead as KKBQ cluding a six-year stint as VP/ Sales Manager for CBS Radio soars into second GM of WCBS-FM /New York. Spot Sales, and VP /Recruit- She also was VP/GM and N.Y. ment and Placement for CBS, rules Pittsburgh: KDKA Inc. Philadelphia: WEAZ ties WMMR at top Commented CBS Radio Divi- San Francisco: KABL almost beats sion President Bob Hosking, KGO; KMEL top contemporary New Directions For AM "Nancy's proven abilities with Tampa: WRBQ rises higher WHN Drops Country WCFL Becomes our six News and News/Talk stations, plus WCBS -FM, make Washington: WGAY takes lead, WHN Sports For All -Sports Chicago's AM Loop her eminently qualified for this WMZQ -FM vaults to third After more than 14 years in System H&G Communications has new position." Plus ratings for Nassau -Suffolk, Country, WHN /New York was combined the company's two Widmann, who oversees sev- Providence, and San Diego.
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Draft Copy « License Modernization «
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