AMC - Hudson Boston Zone
1956-1957
Manager Letters
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Business Management Manager Merchandising Manager Parts & Service Manager Sales Promotion Manager Zone Manager
1956 Managers Letters (Boston Zone) (Filed by Department Head Name)
Page Name & Department
5 Aikens, E. E. - Parts & Service Manager Nov 1 - Semi-Monthly Order Pad Drawing Nov 20 - “Gold Rush” Contest Winners Dec 4 - Re. Part No. 8990378 - Radio
10 Bowman, E. J. - Warehouse Manager May 9 - AC Compressor Price Changes Jul 2 - Brake Shoe and Linings Price Changes Aug 28 - Special Price Change on Piston Ring Sets
14 Butterworth, F.H. - Parts & Service Manager Jan 27 - 1956 Rambler Fuel Tank to Filler Neck Rubber Hose Leak Mar 28 - Rambler Service Promotional Program
17 Connelly, W. V. - Car Distributor Oct 25 - Numbers on custom upholstery transposed Nov 16 - Trim materials for Models 5715-1, 5719-1 & 4725-1 depleted
20 Dillaway, R. W. - Zone Manager Jun 1 - NADA Reports Jul 27 - Letter to C. Ashton Cox vis advertising allowance Dec 26 - Forms and Procedure for placing Ramblers In Driver Training Dec 27 - Sales Objectives for January 1957
27 Fenerty, H. F. - Merchandising Manager Jan 6 - Retail Sales Quota for 1956 Jan 6 - Letter to C. A. Cox Re Sales Meeting at Dealership Mar 9 - Sales Points Not to be Overlooked Mar 9 - Revised Contest Quotas for March, April and May Mar 22 - Sales Tally for For February 1956 Apr 12 - Letter to W. MacDonald re “Name the Construction” Contest Jun 20 - Comparison Hudson vs Cadillac, Imperial & Lincoln Jul 10 - Dealer of the Month, Jun 1956 Jul 23 - Hudson Family Magazine Aug 20 - Used Car Auction Aug 20 - Incentive Program for Salesmen Aug 23 - Signing Up; Long Range Planning for 1957 Aug 27 - The Growing Boom
43 Goodyear, R. J. - Zone Manager Jul 3 - E.O.H. Charge Increase Jul 10 - Price Changes, 1956 Series Cars Aug 21 - Model X-Ray Rambler Sep 4 - 1956 Model Cleanup Nov 5 - Veterans Day Closure Nov 16 - Info on President’s Club re Sales 1956 Managers Letters (Cont’d)
50 Klaluer, F. J. - Sales Promotion Manager Nov 7 - Hudson Dealers of the Month for October Nov 20 - Interest in demonstration Ride; Letter to C. A. Cox, Hudson Sales Dec 20 - 1956 Sales Club’s Awards
54 Olinto, A. E. - Business Management Manager Jun 30 - 1956 Quarterly Survey
56 Robertson, S. A. - Car Distributor Jan 3 - End of rim number 610 on Model 5618-2 Jan 27 - New Rambler 4-Dr Hard Top Station Wagon Feb 24 - Price reduction on Wasp and Hornet Six and V-8 Mar 7 - New Hornet Special V-8 Model, Effective Feb. 23, 1956 Apr 3 - Trim T-625 no longer available, Models 5615-2, 5619-2 May 4 - Option HSP, Heavy Duty Shocks & Springs, Models 5618-1, -2 May 9 - Trim #614 No Longer Available on any Rambler Model
1957 Manager Letters (Boston Zone) (Filed by Department Head Name)
Page Name & Department
70 Connelly, W. V. - Car Distributor Apr 9 - Upholstery Trims Depleted Dec 18 (57-123) - Self-Adjusting Brakes on Rebels, Ambassadors Dec 18 (57-125) - Fleet Sales, Model 5825, 5818 Dec 18 (57-126) - Air Ride System
76 Dillaway, R. W. - Asst. Zone Manager Apr 3 - Article in Apr. 3rd Boston Herald re Louis Wolfson Apr 10 - Sales Leaders for March 1957 Jun 24 (57-110) - N.A.D.A Reports
85 Powers, A. V. - Zone Manager Apr 2 - Top Volume Dealers, February 1957 Jun 10 (57-102) - Rambler Business is Good
88 Senesac, I. W. - Asst. Parts and Service Manager May 10 - Auto. Trans. Slippage with Single Throat Carburetor November 1, 1956
TO: ALL DEALERS BOSTON ZONE
SUBJECT: Semi-Monthly Order Pad Drawing
Congratulations are in order to the following dealers who won prizes of 550.00 each in the September drawing of the semi-monthly order pad stubs:
C. F. Chase Company, Auburn, E. P. Fournier Co., Inc., Pawtucket, R. I. Gagnier Nash Company, Providence, R. I. Hogan & Smith, Inc., Houlton, Maine Pettengill Motor Sales, Inc., Stoneham, Mass. Wentworth Motor Company, Exeter, N. H.
September marked the close of the "Gold Rush" con- test. We know you are anxious to learn the final results. These will be issued shortly.
Yours very truly,
AMERICAN MOTORS SALES CORP.
E. E. Aikens Service Manager cd November 20, 1956
TO: ALL DEALERS
Re: "Gold Rush" Contest Winners
This is the announcement of the Winners:
September 30 marked the closing of our very popular "Gold Rush" Contest. Many of you won $50.00 checks in our monthly drawing of semimonthly pad order tickets in July, August, and September. The winning dealership in parts and sales combined during the contest as compared with sales in March, April, and May computed from financial statements submitted was:
GAGNIER NASH COMPANY, Providence, R. I.
This achievement won for the dealer a $100.00 check to be used for a "Gold Rush" outing or picnic as outlined in the Program Booklet.
Awards for winning Service Managers will go to the following dealerships:,
Group 1 — First Place Winner C & S Motors, New London; Conn. Second Place Winner Springfield Nash, Springfield, Mass. Group 2 — First Place Winner Jim Adams, Bangor, Maine Second Place Winner James Motor Co., E. Providence, R. I. Group 3 - First Place Winner Ivaldi Motors, Canton, Mass. Second Place Winner C. W. Rowe, Henniker, N. H. Group 4 — First Place Winner Gagnier Nash Co., Providence, R. I. Second Place Winner H. J. Goudreault Co., Haverhill, Mass. Group 5 - First Place Pinner LaPolla's Motor Sales, Cranston, R. I. Second Place Winner Ward Nash, Framingham, Mass. Group 6 - First Place Winner Cape Ann Auto Sales, Gloucester, Mass. Second Place Winner Rowell Motors, Newport, Vermont To: All Dealers —2— November 20, 1956
Awards for winning Parts Managers will go to the following dealerships:
Group 1 — First Place Winner Rigazio Bros„ Somerville, Mass. Second Place Winner Flammia Bros., Medford, Mass.
Group 2 — First Place Winner Fred G. Marion, Holyoke, Mass. Second Place Winner Louis Motors, Springfield, Mass.
Group 3 - First Place Winner. Cook Nash Company, Needham, Mass. Second Place Winner Crepeau Nash, Biddeford, Maine
Group 4 - First Place Winner Gagnier Nash Co., Providence, R. I. Second Place winner Jose's Garage, Augusta, Maine
Group 5 - First Place Winner Fairfield's Garage, Keene, N. H. Second Place Winner Elmer's Auto Sales, Rockville, Conn.
Group 6 - First Place Winner Pat & Syl's Nash Co., Westerly, R. Second Place Winner Nash Milford, Milford, Mass.
To you winners we offer our sincere congratulations, and to all dealers our appreciation of the extra effort you extended during the Contest to increase your Parts and Labor Sales.
Very truly yours,
E. E. Aikens Parts and Service Manager
EEA/feo December 4, 1956
TO: ALL DEALERS
Re: Part No. 8990378-Radio
This is to advise that the following information should be added to the Accessory Price List dated November 22, 1956:
8990456 - Radio (Group 15.320) not available order 8990378.
Note: 15,320 -1 When 8990378, with white knobs is to be used on 57 Nash, order 1-4396529 Plate
Note: 15.320 -2 When 8990378, with black knobs is to be used on 56 Nash, order 1-4394863 Plate.
Very truly yours,
E. E. Aikens Parts & Service Manager
/O
May 9, 1956 P - 9
TO All American Motors Dealers - Boston Zone
SUBJECT Price Change
Effective May 9, 1956 the following Air Conditioning Compressor Prices are to be used:
Part Number Suggested List Suggested Wholesale Dealer Net
3117387 130.00 84.50 65.00
3118741 130.00 84.50 65.00
3118964 130.00 84.50 65.00
Very truly yours,
E. J. Bowman Warehouse Manager
EJB:EP July 2, 1956 56-P-12
TO All American Motors Dealers - Boston Zone
SUBJECT: Price Change
The following prices on Brake Shoes and Linings are effective immediately. Please make these changes in the Price List mailed to you recently.
Part Number Description List Whlse. Dlr. Net 300532 Lining 6.40 4.16 3.33 300535 Shoe & Lining 9.25 6.01 4.81 307419 Lining 6.90 4.49 3.59 307791 Shoe & Lining 8.50 5.53 4.42 307792 Lining 5.00 3.25 2.60
Very truly yours,
E. J. Bowman Warehouse Manager
EJB:EP August 28, 1956 P-56-13
TO All American Motors Dealers - Boston Zone
SUBJECT: Special Price Change on - Piston Ring Sets
The following price changes become effective immediately. These numbers are listed in Price List Revision No. CP6-8. Please change your records accordingly
Part Number Description List Whlse. Dlr. Net 3200079 Ring Set (Standard) 21.95 14.27 10.98 3200080 Ring Set (.202) 21.95 14.27 10.98
Very truly yours,
E. J. Bowman Warehouse Manager
EJB:EP
TO ALL HUDSON DEALERS Boston Zone
RE: 1956 RAMBLER FUEL TANK TO FILLER NECK RUBBER HOSE LEAKING
Gentlemen:
It has come to our attention that a number of 1956 Rambler cars were shipped without the top clamp being installed on the rubber connection between the gas tank and filler neck pipe, which allows water thrown up between the wheels to run down the filler neck. into the gas tank.
May we suggest that you inspect all of your 1956 Ramblers as soon as possible, and if the top clamp is not please install one. The part number of the clamp is No. 472420
We might also suggest that you contact all of your owners, as this condition; of course, does not develop until the car has been driven in rainy or slushy weather,
Very truly yours,
HUDSON MOTORS Div. of AMERICAN MOTORS SALES CORP.
F. H. Butterworth Parts & Service Manager jw Dealergram #3 January 27, 1956 March 28, 1956
TO ALL HUDSON DEALERS Boston Zone
Gentlemen:
Please refer to Parts Merchandising Bulletin #6 dated March 9th from Mr. H. L. Templin regarding the Rambler Service Promotional Program.
It is to your advantage to purchase a Rambler Registration Book so that you will be able to obtain the names and addresses of people owning Rambler cars from 1950 through 1955. There are 259,510 Ramblers registered nationally.
It will help you to obtain this list and have your service manager sit down and send the post cards which we will supply frees to all Rambler owners in your territory.
If you will send us the number of cards you desire 7B will supply them to you immediately. WE DO NOT MINT THESE CARDS TASTED. If you are not going to use them, please do not write and request them.
Very truly yours,
HUDSON DIVISION American Motors Sales Corp.
F. H, Butterworth Parts & Service Manager jw Dealergcam #10 cc: H. L. Templin
To: All Hudson Dealers Boston Zone
Gentlemen:
Please make the following corrections in your 1957 Hudson Color and Upholstery Selector Book:
The numbers on Hudson Custom Upholstery standard equipment on models 35785-2 and 35787-2 T 788 and T 778 have been transposed.
T-778 is the black weave cloth
T-788 is the gray weave cloth
Very truly yours,
AMERICAN MOTORS SALES CORP.
W. V. Connelly Car Distributor
SAR:fm 10/25/56 November 16, 1956
TO ALL NASH & HUDSON DEALERS - BOSTON ZONE
Please note that supply of T739 trim materials for Models 5715-15 5719-1, and 57251 is depleted.
We are offering as a new trim T706 to be applied on all exterior colors that were previously offered for Trim 739. These are P90, P1, P95, P72, and on two-tones P90-72 and P1-72,
Description of this trim is as follows:
Cloth Gray and geometric jacquard weave Bolster White Vinyl Headlining White Vinyl Interior Satin Black Finish
Please specify Trim T706 on all future orders in line with colors outlined above.
Trim 737 - Blue Cloth with White Vinyl Bolster on Models 5718-2, 5725-1 and 5719-1, has also been depleted. Effective immediately code for new blue cloth with White Vinyl will be 701.
Management has decided to offer Station Wagons in Models 5718-21 5728-20 as well as 5723--2, in solid color with Dinoc. You may order any of the solid colors available, making certain you specify the appropriate trim that goes with the solid color, This option should be specified, for example, as 87-D-870
Another Trim Change. T712 is now exhausted for Custom Station Wagons, and you may substitute either T716 or T727. For your information, T716 is Black Wheat Spray Nylon Face Satin with White Vinyl Bolster, T727 is Gray Wheat Spray Nylon Face Satin with White Vinyl Bolster.
Very truly yours,
W. V. Connelly WVC-F Car Distributor
To: All Hudson Dealers Boston Zone
Subject: NADA Reports
Gentlemen:
Thanks to the dealers who are supporting us with their NADA Reports each ten-day period as they have mode it possible to reverse the trend in the resale value of our Hudson cars, For the first time the June NAPA. Official Guide lists our Hudson Hornet and Wasp at up to $50.00 MORE than the May NADA Official Guide books This is a complete reversal of the usual downward trend of all cars and indicates as much as a $100 advantage over a 1955 Pontiac for instance.
We suggest that you use this information in your contacts with the public when fighting competition for sales. No longer can they say that the used Hudson has no resale value.
Again, we can continue this trend if you continue to send us your NADA Reports regularly. Now that we have the advantage mentioned above, be sure that we continue to maintain this edge.
Very truly yours,
HUDSON DIVISION American Motors Sales Corp.
R. L. Dillaway Zone Manager RLD:fm 6/1/56 Dealergram #87
July 27, 1956
Mr. C. Ashton Cox C. A. Cox Hudson Sales & Service 60 Beale Street Quincy, Massachusetts
Dear Ash:
When we discussed the advertising allowance with you that we are giving to help move the large cars, several things were required that by now you might have forgotten. So we can process your credit as quickly as possible, would you please support your advertising request as follows:
1. Duplicate copies of paid invoices.
2. Tear sheets from newspapers.
3. Radio scripts.
Our agreement was that we would duplicate the amount you spend up to $600 as our contribution.
Very truly yours,
AMERICAN MOTORS SALES CORP.
R. W. Dillaway Hudson Sales Manager fm December 26, 1956
To all Nash and Hudson Dealers:
Some time ago, Mr. Roy Abernethy sent out a brochure containing the forms and procedure used in most states to place our automobiles in Driver Training. Some states further subsidize this worthwhile project and our company has offered a most liberal allowance of $125 per unit on any 1957 CUSTOM Rambler now placed in such use.
With the second semester rapidly approaching, we urge you to check with your respective school authorities. We feel certain that these captive demonstrations will pay off in future sales. Dual Control units are available on order for Rambler models, and we trust that you will make the most of this program as it is also one which will lend itself to local publicity.
Yours very truly,
Zone Manager December 27, 1956
TO ALL DEALERS - BOSTON ZONE
Subject: Sales Objective for January 1957
Enclosed you will please find a display card giving you your sales objective for the month of January 1957. We would appreciate your hanging this card in a prominent place to remind you of this objective, and to stimulate your salesmen in an effort to make that extra sale.
You will note there is space on the right side of this card for your convenience in recording your total sales by each 10-day period.
This sales objective is based on the monthly percentage of the agreed yearly figure as discussed between you and Mr. Goodyear at our recent refranchising meetings.
We sincerely trust you will endeavor to exceed these objectives in order that we collectively as a zone can exceed our quota.
Yours for good selling in January!!
R. W. W. Dillaway, RWD-W Assistant Zone Manage
TO: ALL HUDSON DEALERS Boston Zone
Gentlemen:
Attached is your retail sales quota for 1956.You will note that Hornet, Wasp, Rambler and Metropolitan have been set with separate quotas to help you with your sales projections.This should help you materially with your long range planning.
Needless to say, it takes adequate manpower in each department to get the job done.That is your responsibility.We rill, however, assist you in every way possible to help you achieve your sales goal and make 1956 a profitable one for you.
Your aim should be to increase Hudson registrations in your area 10% this year.If you start NOW you can do it.
Yours for better SELLING.
Very truly yours,
HUDSON MOTORS Division of American Motors Sales Corp.
H. F. Fenerty Merchandising Manager HFF:mf Dealergram #3 January 6 1 9 5 6
P. S. Hornet and Wasp quotas are interchangeable.
January 6, 1956
Mr. A. Cox C. A. Cox Hudson Sales and Service 60 Beale Street Quincy, Massachusetts
Dear Ash,
I appreciated being invited to hold a sales meeting at your dealership last Tuesday evening and I hope that the things we covered were helpful.
You have two excellent potential salesmen and with proper sales direction there isn't any reason why they shouldn't be top producers. You must, however, realize that a salesman needs tools just as much as a mechanic does if he is going to do a good job.
You have fine facilities for merchandising both new and used cars, you also hold an excellent reputation with your public, and people like to do business with you. I would, however, like to make a few suggestions that I feel would help you and your men do more business.
First: selling is a full—time job and you need someone to work full time at it and to direct your part—time salesmen so that their efforts are spent without waste. I realize good sales managers are hard to find but they are needed in order for a dealership to be successful.
Second: you need an up—to-date list of the 1955, 1954, 1953, 1952, and 1951 owners in your sales area for your salesmen to work with. This list should also be used to purge your Family Magazine mailing.
Third: you need a registration list of owners in your area for selling used cars, mailing, telephoning, etc.
Fourth: I would suggest that your salesmen have a telephone for night use at their desk as part of the sales plan involves its use.This is most essential in bad weather.
Fifth: I also suggest that as soon as you do the above that each salesman should average the following daily: ten — would you takes, ten - post cards, five — phone calls, One - demonstration.
Sincerely yours, HUDSON MOTORS Division of American Motors Sales Corp. HFF:mfH. F. Fenerty — Merchandising Manager c.c. Mr. R. W. Dillaway Mr. E. L. Lodge TO: ALL HUDSON DEALERS Boston Zone
Gentlemen:
Have you ever heard the song, "Count Your Blessings"? Have you ever stopped to think how fortunate you are to have a car like the Rambler to sell? Sometimes we are so close to the WOODS re can't see the TREES.
Here are a few sales points that you shouldn't over look or fail to tell your customers about.
a. Lowest priced American made four door sedan. b. 38' turning circle. c. Deep coil springs for smoothest ride of any car. d. Reclining seats — only car in its price field to have them. e. Greatest economy of any standard care f. Lowest repair cost per mile. g. Highest trade in value as per NADA reports. h. Tires cost less to replace. i. Only car in low priced field with a safety roll bar called "Fashion Safety Arch". The hot rodders will know what you're talking about* j. Power brakes as standard equipment on all 1956 custom models. k. More visibility than any competitor in its price class. You can see all four fenders from driver's seat — appeals to women drivers. l. Only car for the price with single unit construction. (To be copied by others, including Cadillac next year.) m. High level fresh air intake. n. Easy access to engine and headlight assembly. Cuts repair and maintenance costs. o. Four Quarts of oil instead of five — more savings. p. Windows open with fewer turns of the handle — especially appealing to women drivers.
I'll bet you and your salesmen have discovered many other advantages. Let's hear from you so that we can pass them on.
Very truly yours,
HUDSON MOTORS Division of American Motors Sales Corp.
H. F. Fenerty HFF:mf Merchandising Manager Dealergram #35 March 9, 1956 TO: ALL HUDSON DEALERS Boston Zone
Gentlemen:
Listed below are your new revised Contest quotas for March, April, and May.
Take a good look at them.They make sense. There isn't any reason why everyone couldn't be a winner.
How about getting your salesmen and all of your selling tools sharpened up and ready to operate. Oh yes – don't forget those demonstrators. You're going to need them to WIN:
March April May
QUOTA
Very truly yours, HUDSON MOTORS Division a American Motors Sales Corp.
H. F. "Hal" Fenerty Merchandising Manager HFF:mf Dealergram # 36 March 9, 1956
YOUR JOB IS SELLING HUDSONS – HOW ARE YOU DOING AT IT? To: All Hudson Dealers Boston Zone
Subject: February Dealer of the Month
Gentlemen:
Hats off to the following for an excellent sales job for February.
Metropolitan Urban Area Hartford - 120% Saugus - 200% Amesbury - 500%
Also, congratulations to the following:
Area
Watertown - 100% St. Albans - 100% Brimfield - 150% No. prove - 100% W. Townsend - 100% Hallowell - 150% Conic - 100% Berlin - 100% Greenfield - 150% Norway - 100% Fayville - 100% Keene - 150% Presque Isle - 100% Needham - 100% Auburn - 166% Winslow - 100% Henniker - 133% Sanford - 200% Bennington - 100% Canton - 133% E. Jaffrey - 200% Newport - 100% Winchester - 150% Gardner - 200% No. Adams - 100% Attleboro - 150% Orleans - 200% Amesbury - 500%
Urban Lawrence - 100% New Bedford - 120% Exeter - 140% Portsmouth - 100% Feeding Hills - 120% Willimantic - 150% Quincy - 100% New London - 120% Saugus - 200%
Metropolitan
Hartford - 120% District Manager Frank Primeau, heads the list with eleven of his dealers with 100% or better, followed by N. B. Libby with nine of his dealers with 100% of quota or better.
Keep up the good work.
Very truly yours, HUDSON DIVISION American Motors Sales Corp. HFF:fm Dealergram #39 3/22/56 Hal Fenerty Merchandising Mgr.
TO: ALL HUDSON DEALERS Boston Zone
Gentlemen:
At our first Sales Meeting the interior room) windshield width and turning diameter of the Hudson Hornet versus the Cadillac, Imperial, and Lincoln was discussed. The comparison figures are listed below:
HUDSON CADILLAC IMPERIAL LINCOLN HIP ROOM, FRONT 65.0" 64.3" 62.5" 61.8” HIP ROOM, REAR 64.5 65.2 62.0 63.8 SHOULDER ROOM, FRONT 61.5 59.5 58.3 59.4 SHOULDER R00M, REAR 61.25 59.4 58.3 58.4 HEADROOM, FRONT 37.5 35.8 35.1 35.4 HEADROOM, REAR 36.0 35.1 35.0 34.1 ENTRANCE ROOM, FRONT 30.5 30.1 29.5 29.6 (Top of cushion to windcord) ENTRANCE ROOM, REAR 29.25 28.6 28.0 27.0 LEG ROOM, FRONT 42.5 43.3 45.7 44.8 LEG ROOM, REAR 40.1 46.3 45.7 43.9 FRONT SEAT DEPTH 18.5 18.0 18.1 18.3 REAR SEAT DEPTH 18.5 17.8 17.8 17.9 STEERING WHEEL TO CUSHION CLEARANCE 6.4 5.4 5.3 5.0 ADJUSTMENT, FRONT SEAT 5.0 4.0 5.0 5.0
As you may have noted) with the one single exception of Cadillac's rear hip room which is seven-tenths of an inch wider, Hudson has more seating space in both the front and rear seats than any other.
Very truly yours, American Motors Sales Corporation
HFF:mf Dealergram # 96 H. F. Fenerty June 20, 1956 Sales Promotion Manager, July 10, 1956
Hudson Dealers Boston Zone
Subject: Dealer of the Month June 1956
Congratulations to the two dealers winning the June Dealer of the Month Awards: They are —
Area League Urban League
M. Handley 200.0 % Frank's Auto Life 120.0 %
There will be no Dealer of the Month Award in the Metropolitan League.
"Hats Off!" to the following dealers for doing a good job — Area League
Dealership % of Attainment
Alario Hudson Sales & Service 150.0 C.F. Chase Co. 125.0 Airport Garage 100.0 Carman Motor Sales 100;0 Holland Bros., Inc. 100.0 McKenney's Garage 100.0 Park View: Inc. 100.0 Valley Motor Sales 100.0 Urban League
Dealership % of Attainment
Wentworth Motor Co. 112.5 Cottage Street Garage, Inc. 111.1 Mendel Motor Sales Co. 111.1 Fairview Garage 100.0
District—wise it's District 11 leading the Zone with an attainment of 80.9 %.
Very truly yours,
H.F. Fenerty Sales Promotion Manager
HFF:cn # 98 July 23, 1956
Hudson Dealers Boston Zone
Subject: Hudson FAMILY Magazine
In talking with one of our dealers the other day I learned of an interesting experience he had recently. While waiting in a dentist's office he was browsing through some magazines and found several magazines from his competitive dealers. This was quite a shock to him. Needless to say, he immediately added his dentist to his Hudson FAMILY Magazine mailing list.
In discussing this incident with the dealer the thought occurred to us that perhaps many of you are not getting the most out of your magazine mailings. Listed below are a few suggestions that may help you get more for your money -
1. Purge your mailing list annually; add new names and cut out dead wood.
2. Doctor's office, beauty parlors, and other places where people wait should definitely be on your FAMILY mailing list. Remember, your magazine is your "silent salesman."
3. Approximately 10 copies should be mailed in bulk to your showroom for your salesman's use.
4. Good prospects can be added to your list at anytime during the year. (Names of your new car customers are added automatically.)
5. One copy should go directly to your home as a mailing check.
Take advantage of your "silent salesman." Bring your FAMILY mailing list up-to-date and keep it growing.
Very truly yours,
H.F. Fenerty Sales Promotion Manager HFF: cn August 20, 1956
All Dealers American Motors Boston Zone
Subject: Used Car Auction
Are you loaded with used cars? If you are and would like to get rid of them try an auction - it may be just the thing to move that used car stock that has built up because of your new car volume sales.
The people who really know how to run a top-notch; fast-moving, profit-bringing auction are Spencer Company, Inc, This company does get results - Town Line Motor Sales, American Motors dealer in Brookfield, Massachusetts, will tell you so,
Spencer Company recently ran an auction'for Town Line, According to John Skiffington, owner of Town Line, the auction brought very satisfactory results. More than 800 people were in attendance. Thirty-one cars were run through and 17 were sold within a very short time, Mr. Skiffington said he would be more than pleased to give any of Our dealers first hand information if they would call or write him. His dealership is: Town Line Motor Sales Boston Post Road Brookfield) Massachusetts Telephone - Volunteer 7-3526. So if you do have a lot of used cars on hand why not contact either Mr. Skiffington or the Spencer Company directly. Spencer Company's address is P.O. Box 507, Longmont, Colorado.
Very truly yours,
H.F. Fenerty Sales Promotion Manager
HFF:cn August 20, 1956
All Dealers American Motors Boston Zone
Subject: Incentive Program for Salesmen
In the near future plans will be consummated for the 1957 New Car Showing to the dealers. Naturally, your salesmen would like to attend this prevue.
We would like to pass on to you two interesting sales incentive programs that have been initiated by Boch Sales and Service, Inc. and Woonsocket Nash Co.
At Woonsocket Mr. Dumais, the dealer, has set up a Salesman's Kitty. For every new car sold by one of his salesmen $25 goes into the Kitty of the salesman making the sale) $10 is added for every used car sale. When a salesman's Kitty reaches $200 he is entitled to attend the 1957 New Car Showing and to bring his wife.
Ernie Boch of Boch Sales and Service has set up monthly quotas for each of his salesmen. As an incentive he has sent a $100 check, unsigned, to each salesman's wife, The two top salesmen will go to the 1957 New Car Showing and Ernie will sign their wive's $100 checks.
Why not start your incentive plan now
Very truly yours,
H.F. Fenerty Sales Promotion Manager
HFF:on August 23, 1956
All Dealers American Motors Boston Zone
Subject: "Signing Up"
Now is the time to do some long range planning for 1957. With our new merchandise, the best in the industry, new advertising plans should be made well in advance.
Today you have to TELL people about your dealership, about your personnel, and about your product. And you have to KEEP TELLING them over and over again.
One of the best ways to keep your name in front of the public is to "sign-up." Use your dealership name on signs on your demon- strators.
In your 1957 Announcement and Promotional Materials Kit you will see a Car Top Poster Frame - designed to fit any car. And you will find that Bumpa-Tel Sign Division of Warren Hastings Motor Co., Inc., Mounds, Illinois makes excellent signs for both new and used car advertising.
Let's plan to do something in the way of "signing up" those '57 cars. Take action NOW! You will find that signs pay dividends.
Very truly yours,
H.F. Fenerty Sales Promotion Manager
HFF:cn August 27, 1956
Hudson Dealers Boston Zone
Subject: The Growing Boom
Sometime next Spring there will be 170,000,000 people in the United States. This means that in a little less than three and a half years we have added 10,000,000 to our population. Prev- iously it took more than four years to grow from 150,000,000 to 160,000,000.
What do these figures mean to you?
They should mean MORE BUSINESS - providing you are seeing to it that your business growth is keeping pace with the market.
In 1965 the population will reach 190,000,000, The family boom is on again. Households are being formed at the rate of a million a year. This means more car owners. You) as a dealer, should make long range plans to obtain your share of the market.
Stand back - take a look at your business - are you doing the things you should to create more business? Ask yourself the follwing questions:
Yes No
Is your Parts and Service operation taking care of its share of the load?
Do you have good office management?
Is your sales staff adequate?
Are you holding regular sales meetings?
Are you furnishing your salesmen these tools: Owner Lists Prospect Cards
- continued - Hudson Dealers — Boston Zone August 27, 1956 Page Two
Yes No Are you furnishing your salesmen these tools: Sales Quotas Demonstrators Proper Advertising New and Used Car Inven- tory Controls
Are your used cars ready for sale — Appearance—wise Price—wise Mechanically
Are you using the "Personally Endorsed" plan?
Is your lot well lighted? Is your lot well signed?
If the answers to the above questions are YES you are well on the way to success. IF WE CAN HELP YOU TURN ANY NO ANSWERS INTO YES ANSWERS PLEASE FEEL FREE TO CALL ON US.
Very truly yours,
H. F. Fenerty Sales Promotion Manager
HFF:cn
July 3, 1956
TO HUDSON DEALERS - BOSTON ZONE
Subject: E.O.H. Charge
The following increases in the E.O.H. charge on all cars billed on or after July 1, 1956 has been necessi- tated by the new Federal tire weight tax -
Rambler $3.20
Wasp, Hornet Special V-8 $3.70
Hornet 6 $4.00
Hornet V-8 $4.30
Very truly yours,
R. J. Goodyear, RJG-W Zone Manager. July 10, 1956
TO HUDSON DEALERS - BOSTON ZONE
Subject: Price Changes - 1956 Series Cars
Due to increases in E.O.H. Charges, the following prices have been established to cover 1956 Series Cars, effective July 1, 1956:
RAMBLER SUGGESTED DEALER RETAIL TOTAL SUGGESTED FACTORY BASE ADV. DEL. DEALER FACTORY MODEL LIST BILLING E.O.H. CHARGE CHARGE BILLING DEL’D PRICE 5615 1672.00 1304.15 137.20 30.00 20.00 1471.35 1829.20 5615-1 1773.00 1347.50 141.20 40.00 25.00 1528.70 1939.20 5618-1 2047.00 1555.70 161.20 40.00 25.00 1756.90 2233,20 5613-2 2289.00 1739.65 180.20 40.00 25.00 1959.85 2494„20 5615-2 1884.00 1431.85 150.20 40.00 25.00 1622.05 2059.20 5618-2 2136.00 1623.35 168.20 40.00 25.00 1831.55 2329.20 5619-2 2038.00 1548.90 161.20 40.00 25.00 1750.10 2224.20
HUDSON - Wasp, Hornet, Hornet Special SUGGESTED DEALER RETAIL TOTAL SUGGESTED FACTORY BASE ADV. DEL. DEALER FACTORY MODEL LIST BILLING E.O.H. CHARGE CHARGE BILLING DEL’D PRICE 35645-1 2214.00 1682,65 175.70 45,00 30.00 1903.35 2419.70 35665-1 2544.C3 1908.00 195.00 50.00 35.00 2153.00 2774.00 35665-2 2777.00 2082.75 211.00 50,00 35.00 2343.75 3023.00 35667-2 2886.00 2164.50 219.00 50.00 35.00 2433.50 3140.00 35685-2 3026.00 2269.50 229.30 50.00 35.00 2548.80 3290.30 35687-2 3159.00 2369.25 239.30 50.00 35.00 2658.55 3433.30 35655-1 2405.00 1827,80 189.70 50.00 35.00 2067.50 2629.70 35657-1 2512.00 1909.10 197.70 50.00 35.00 2156.80 2744.70 Please save this letter, as printed Price List Bulletins reflecting the new prices will not be issued.
Very truly yours,
R. J. Goodyear, RJG-W Zone Manager. August 21, 1956
All Dealers American Motors Boston Zone
Subject: Model X-Ray Rambler
The American Motors' Plastics Division, working closely with our Automotive Design Engineers and the Sales Division; has produced what we believe to be the finest practical tool for the demon- stration of the principles of Single-Unit Construction - the Model X-Ray Rambler.
The miniature X-Ray Rambler is 9 3/8" long and 3" high and is con- structed with the outer shell of clear plastic, enabling the viewer to see through the outer panels to the inner structure. It is div- ided with a mirror into two sections. One side shows the old-fash- ioned method of assembly with its separate frame and a lack of protection above it. The view from the other side shows Single-Unit Construction and how the passengers are protected in a welded steel frame that goes up, over and around them like roll bars, providing crash protection and a maximum of safety.
This selling tool is so unusual, so unique and so convincing that we know you will want to have one just as quickly as they can be made available. This tremendously impressive miniature visual aid can be used for demonstration to customers now and through 1957.
To assure your sales force receiving a model to use immediately, we are taking the liberty of asking our Advertising Stock Order Department in Detroit to ship samples directly to you. The cost is a modest $3•00. The quantity is limited, but if you require additional models, please request them from the Zone Office as soon as possible.
Very truly yours,
R. J. Goodyear Zone Manager
RJG:cn September 4, 1956
TO HUDSON DEALERS - BOSTON ZONE
Subject: Cleanup - 1956 Models
You have already received Mr. Abernethy's letter of August 31st. We ask that you review this letter carefully, as it clearly outlines the big selling job that must be accomplished by all Hudson dealers in September on the 1956 model cleanup. May we urge you to the best new car retail sales month of the entire year. This will be required for a good cleanup.
As of this writing we have in zone stock 1956 models as follows:
5613-2 6 5615-2 2 5619-2 3
Total Rambler 11
35645-1 3 35655-1 1 35665-1 3 35665-2 15 35667-2 1 35685-2 2 35687-2 11
Total Wasp & Hornet 36
Series #2 Mets (Hardtop) 2
May we again urge you to make a special drive on car sales during the month of September and order cars from the zone stock in order that we may clean up the 1956 models prior to introduction of the 1957 models in October.
May we count on you?
Very truly yours,
R. J. Goodyear, RJG-W Zone Manager. November 5, 1956
TO ALL DEALERS — BOSTON ZONE
Subject: Veteran's Day
This is to advise that all departments of the Boston Zone, including the Zone Warehouse, will be closed all day Monday, November 12th, in observance of Veteran's Day, a legal holiday.
Very truly yours,
R. J. Goodyear, RJG-W Zone Manager November 16, 1956
TO ALL DEALERS - BOSTON ZONE
Dealers who attended the Chicago meeting will remember Mr. Romney's remarks in regard to the objective of 30,000 additional sales in 1957. He spoke of "One more sale per month per dealer". On a year long 1957 sales effort - each man doing his part - the job can be done with improved dealership profits and a stronger American Motors.
Dealers who exceed their 1956 sales for each month by at least one new car sale will be so recognized by the President's Club. This is an honorary organization pledged to give their best selling efforts to reach the additional 30,000 goal.
Your District Manager will have complete information as to the requirements and awards on his next contact. We know he will receive your wholehearted co-operation.
Good selling in '571
Very truly yours,
R. J. Goodyear, Zone Manager. RJG—W
To: All Hudson Dealers Boston Zone
Gentlemen;
The following dealers have been named Hudson Dealers of the Month for October:
METROPOLITAN AWARD
The Henley Kimball Company — 180% 380 Forest Avenue Portland, Maine
URBAN AWARD
Milton Motors, Inc. — 366% 184 South Street Pittsfield, Mass.
AREA AWARD
Arthur R. Daigle — 300% 124 Main Street Fort Kent, Maine
Very truly yours,
AMERICAN MOTORS SALES CORP.
F. J. Klauer Sales Promotion Manager fm 11/7/56 November 20, 1956
C. A. Cox Hudson Sales & Service 60 Beale St. Quincy, Mass.
Gentlemen:
Stockholders of this company were recently forwarded a copy of Mr. Romney's talk "In League with the Future" and a business reply card. The card invited interest on the part of stockholders for a demonstration ride.
Listed below are the names and addresses of those stockholders who have expressed interest in a demonstration ride, together with other pertinent information.
Mr. Harold F. Page 76 Clement Terrace N. Quincy, Mass.
It will be appreciated if you will follow through and let us know whether or not any sales resulted from this activity.
Very truly yours,
AMERICAN MOTORS SALES CORP.
F. J. Klauer Sales Promotion Manager
FJK:la December 20, 1956
TO ALL DEALERS - BOSTON ZONE
RE: 1956 SALES CLUB'S AWARDS
Please let this serve as a notice to you, your salesmen, and your bookkeeper that this is the last call for sending in your Honor Club Reports for the year 1956.
"Binoculars" have been selected as the Sales Club Membership Award for 1956.
Members of the "100 Car" Nash Sales Honor Club and the Hudson Triangle Club will receive a pair of Thorobred, Zeiss Style Binoculars. These 6 x 30 binoculars are of outstanding quality, with center focus and coated lenses. They come with genuine leather trim, plastic eye covers and pigskin leather cases....binoculars the winner will be proud to own and cherish as evidence of his outstanding sales accomplishments.
Members of the "50 Car" Nash Sales Honor Club will receive 5X pocket binoculars with leather carrying cases.
Please exert every effort to make this an outstanding sales month, and be cer- tain that your Honor Club Reports are in this office by January 15. This is the deadline! Our reports must be complete by this date and mailed to Detroit.
Let's close out this year with a good sales effort, and start of 1957 with a "bang."
Very truly yours,
F. J. Klauer Sales Promotion Manager
FJK:jc
TO: All American Motors Dealers — Boston Zone
RE: N.A.D.A. — 1956 Quarterly Survey, June 30, 1956
Gentlemen:
We all look forward to the Quarterly Business Management Survey that is prepared by NADA. Every well—managed dealer devotes considerable time studying this report. Here at the Zone office we compare the Guide Figures with our dealer and Zone averages, making full use of this important material.
Every quarter you are invited to complete the Business Management Survey to give you, and all dealers, the opportunity of reporting the results of your business efforts. It is now time to complete the second quarterly report for this survey, and, because the material is so beneficial to you, it is expected that all will promptly and thoroughly respond. As businessmen you should welcome every opportunity to compare your averages with reliable guides prepared by experts from the industry. It takes so little time on your part to obtain so much in return.
If you need any assistance in completing these NADA Business Management forms, please do not hesitate to seek our assistance.
Very truly yours,
American Motors Sales Corporation
Arthur E. Olinto Business Management Manager
AEO:mf
TO: All Hudson Dealers Boston Zone.
Gentlemen:
Please be advised that we have completed our run of trim number 610 on Model 5618-2. We had previously written you that this trim was now finished on Model 5615,-2. We ask that you change -trim 618- on Cross Countrys to trim number 616. The only exemption to the above is that with color 1, black trim should be changed from 610 to 619. Please correct your Hudson Color Selector Book accordingly.
Very truly yours,
HUDSON MOTORS Div of AMERICAN MOTORS SALES CORP.
S. A. Robertson Car Distributor mv 1-3-56 Dealergram #10 TO ALL HUDSON DEALERS Boston Zone
RE: New Rambler 4-Door Hard Top Cross Country Station Wagon, Model 5613-2
Gentlemen:
Effective January 16, 1956 a new Rambler Custom 4-Door Hard Top Cress Country Station Wagon, Model 5613-2 has been made available.
Prices for Model 5613-2 are as follows:
DEALER PRICES
Dealer Base Billing $1716.85 E. O. H 176.00 Advertising Charge 40.00 Total Dealer Billing 1932.85
RETAIL PRICES
Suggested Factory List $2259.00 E. O. H 176.00 Retail Delivery Charge 25.00 Suggested Factory Delivered Price 2460.00
All Standard and Optional Factory Installed Equipment ap- plicable the Rambler Custom Cross Country Station Wagon (5618-2) as listed in Rambler Equipment Price Bulletin #4 also applies to this new model.
Accessory Custom Group A which has a retail valve of $109.50 will also be Factory Installed on all Custom Hard Top Cross Country Station Wagons at a Total Dealer Billing of $67.90 and with a suggested Factory Delivered Price of $87.50.
Very truly yours,
HUDSON MOTORS Div. of AMERICAN MOTORS SALES CORP.
S. A. Robertson Car Distributor jw Dealergram #2 January 27, 1956 TO ALL HUDSON DEALERS BOSTON ZONE
Gentlemen:
As outlined by Mr. VanDerzee in his letter of January 31st, all new and unused 1955 series Wasps and Hornets in dealers stock as of Midnight, January 31st, are subject to a price redaction of $125. for Wasps and Hornet 61s and $200. for Hornet V-8's.
We are attaching an application for the allowance on any such cars that you had in your inventory as of this date. Please do not include demonstrators. Only new and unused cars are eligible. As you will note from the attached form, you must list the model, serial number, invoice number, and if the car is financed you must show the name of your finance company. Refund checks will be mailed to the finance company on all cars which are still Floor Planned.
The affidavit must be signed by the dealer and notarized. Please return the affidavit to me as soon as possible.
Very truly yours,
HUDSON MOTORS Div. of American Motors Sales Corp.
S. A. Robertson Car Distributor mv Enc. Dealergram #6 February 24, 1956 TO ALL HUDSON DEALERS BOSTON ZONE
RE: New Hornet Special V8 Models
Gentlemen:
Effective February 23, 1956 the following information has been released concerning two new Hornet Special models, all equipped with AMC V8 engines:
1. DESCRIPTION
MODEL MODEL NO. SERIES BODY TYPE
Hornet Special 35655-1 Super 4-Door Sedan Hornet Special 35657-1 Super 2-Door Hollywood Hard Top
2. PRICES 35655-1 35655-1 4-DR SEDAN 2-DR H.T. V8 SUPER V8 SUPER DEALER PRICES
Dealer Base Billing 1797.40 1878.70 E. O. H. 185.00 193.00 Advertising Charge 50.00 50.00 Total Dealer Billing 2032.40 2121.70
SUGGESTED RETAIL PRICES:
Suggested Factory List 2365.00 2472.00 E. O. H. 1850.00 193.00 Retail Delivery Charge 35.00 35.00 Suggested Factory Delivered 2585.00 2700.00 Price -2-
5. EXTRA OR OPTIONAL EQUIPMENT - DEALER PRICES
AVAILABLE FOR HORNET SPECIAL
COD DESCRIPTION SUPER SUPER SUG- DEALER TOTAL SUGGESTED E 4-DR 2-DR. GESTED BASE DEALER FACTORY DEL. H.T. FACTORY BILLING E.O.H. BILLING PRICES LIST Anti-Freeze X X $ 2.45 $ 1.85 $ - $ 1.85 $ 2.45 BL Back-Up Lights X X 11.60 8.00 .90 3.90 12.50 CL Clock, Electric X X 17.20 13.10 1.25 14.85 18.45 Color, Two-Tone X X 23.25 17.65 1.70 19.35 24.95 Color, Three Tone X 37.25 28.30 2.70 31.00 39.95 WC Continental Tire Carrier X 116.60 88.60 8.40 97.00 125.00 FOR Foam Cushion, Rear X X 13.35 10.15 1.00 11.15 14.35 RS Front Seat, Reclining Back & Thin Beds * X X(a) 21.85 16.60 1.60 18.20 23.45 SG Glass, Selox (c) X X 29.80 22.65 2.15 24.30 31.95 HO Hood Ornament X(b) X(b) 11.25 7.50 .70 8.20 11.95 PB Power Brakes X X 36.55 27.80 2.70 30:50 39.25 PS Power Steering X X 100.25 76.20 7.25 83.45 107.30 AWL Power Window Lifts Front & Rear X X 102.10 77.60 7.40 85.00 109.50 RM Radio & Manual Ant. X X 87.80 63.20 5.65 68.85 93.45 HSP Springs & Shocks, Heavy, Rear X X 8.80 6.70 .65 7.35 9.45 4W Tires WSW,4 Ply, 6.70 x 15 X X 33.25 25.25 1.70 26.95 34.95 6B Tires Black " X X 44. 25 33.65 2.30 35.95 46.35 6W Tires WSW, 6-Ply, 6.70 x 15 X X 87.50 66.50 4.35 70.85 91.85 Transmissions: C Overdrive X X 101.15 76.85 7.35 84.20 108.50 H Flashavlay Hydra-Matic X X 189.00 158.75 15.50 174.25 204.50 Upholstery, Custom X 88.60 67.35 6.40 73.75 95.00 WE Weather Eye X X 74.15 56.35 5.35 61.70 79.50 VW Windshield Washer X X 10.80 7.30 .70 8.00 11.50 AC All-Season Air Cdt. X X 368.45 280.00 26.55 306.55 395.00 OB Oil Bath Air Clnr. X(b) X(b) 8.25 6.25 .60 6.85 8.85 OF Oil -Filter X(b X(b) 9.15 5.95 .60 6.55 9.15 * Air Mattress Available as Dealer Accessory Item. (a) Factory installed on all Super 2-Dr, Hard Tops, (b) Factory installed on all Hornet Special models, (c) Solex Glass must be ordered on all cars equipped with Air Conditioning, -3-
4. FACTORY INSTALLED EQUIPMENT CHART:
35655-1 35657-1 SUPER SUPER 4-DOOR 2-D00R SEDAN HARD TOP
Arm Rest, Rear Center. NA (a) NA Arm Rests, Front, Two, Roar, Two STD STD Back-Up Lights EXT EXT Cigar Lighter, Front STD STD Clock Electric EXT EXT Color Standard STD STD Color) Two-Tone EXT EXT Color, Three-Tone NA EXT Continental Tire Carrier NA EXT Directional Signals STD STD Floor Mats, Rubber STD STD Floor Mats, Rubber with Carpet Inserts NA (a) NA Foam Cushions, Front STD STD Foam Cushions, Rear EXT (a) EXT Front Sear, Reclining Back & Twin Beds EXT (a) EXT (a) Hood Ornament EXT (d) EXT (d) Lights, Courtesy (Front Door) STD STD Lights, Courtesy (Rear Door) NA NA Map and Glove Box Light STD STD Mirror, Inside Rear View, Chrome Pltd NA (a) STD Oil Bath Air Cleaner EXT (d) EXT (d) Oil Filter EXT (d) EXT (d) Power Brakes EXT EXT Rear Seat Sidewing Panel NA (a) NA Robe cords NA (a) NA Steering Wheel, Custom STD STD Upholstery, Custom EXT NA Visors, Inside, Plastic NA (a) STD Wheel Discs NA (b) NA (b) WSW Tires EXT EXT Windshield dashers EXT EXT Transmissions Standard STD STD Flashaway Hydra-Matic EXT EXT Overdrive EXT EXT
(a) Included in Upholstery, Custom. (b) Available as Dealer Installed Accessory. (c) Factory installed on all Super 2-Dr.. Hard Tops. (d) Factory installed on all Hornet Special models. - 4 -
5. INTERIOR TRIM SELECTIONS:
Standard at no extra cost
Model No. 35655-1 } Model No. 35657-1 }Super Trim - T-661, T-663, T-666.
Optional at extra cost: (Not Available on Model No. 35757-1)
Model No. 35655-1 Custom Trim - T-671, T-673, T-676, T-678, T-679 T-680.
6. LICENSE SPECIFICATIONS HORNET SPECIAL SERIES:
BORE & CU. IN TAX BRAKE STANDARD W.,B, CYL. STROKE DISP. H.P. H.P. TIRE SIZE
114½ 8 3½ x 3¼ 250.0 39.2 190 x 4900 6.70 x 15
STARTING SERIAL NUMBER Z 1001 STARING MOTOR NUMBER G 1001
7. SHIPPING WEIGHTS - HORNET SPECIAL SERIES
Weights 35655-1 Super 4-Door Sedan 3767-# 35657-1 Super 2-Door Hard Top 3436
When the following equipment is installed at the factory, weights listed below should be added to the weight of the car:
Weight Continental Tire Carrier 65 Air Conditioning 120 F'lashaway Hydra-Matic 125 Overdrive 30 Power. Brakes 13 Power Steering 42 Power Windows 13 Radio 13 Weather Eye 22
Very truly yours,
HUDSON MOTORS Div. of American Motors Sales Corp.
S. A. Robertson Car Distributor mv Dealergram #7 March 7, 1956 TO ALL HUDSON DEALERS BOSTON ZONE
Gentlemen:
Effective today, Trim T-625 is no longer available for models 5615-2 and 5619-2.
The superseding trims are as follows for above models:
FOR COLOR USE TRIM
73 620 74 620 76 613 76-72-72 613 66-72-72 613 74-73-73 620
T-620 - Seat Cloth - Gray "Wheat Spray". Nylon Face Satine Weave. Bolster - Willow Green Vinyl, Headling - Gray Pattern Type.
T-613 - Seat Cloth - Green "Wheat Spray" Nylon Face Satine Weave. Bolster - Bermuda Green Vinyl, Headlining - Green Pattern Type.
Very truly yours,
HUDSON DIVISION American Motors Sales Corp.
S. A. Robertson Car Distributor my Dealergram #11 4-3-56 TO: All Hudson Dealers Boston Zone
Gentlemen:
Some confusion exists at Kenosha regarding Option HSP, Heavy Duty Shocks and Springs, on Models 5618-1 and 5618-2.
In order to eliminate this confusion, please show HSP on the above models where required, and above the Options show in parentheses (Extra Heavy). This applies to the above two models only.
Very truly yours,
HUDSON DIVISION American Motors Sales Corp.
S. A. Robertson Car Distributor my Dealergram #15 5-4-56
AMC - Hudson Boston Zone
1957
Sales Manager Letters
------
Car Distributor Zone Manager
1957 Manager Letters (Boston Zone) (Filed by Department Head Name)
Page Name & Department
70 Connelly, W. V. - Car Distributor Apr 9 - Upholstery Trims Depleted Dec 18 (57-123) - Self-Adjusting Brakes on Rebels, Ambassadors Dec 18 (57-125) - Fleet Sales, Model 5825, 5818 Dec 18 (57-126) - Air Ride System
76 Dillaway, R. W. - Asst. Zone Manager Apr 3 - Article in Apr. 3rd Boston Herald re Louis Wolfson Apr 10 - Sales Leaders for March 1957 Jun 24 (57-110) - N.A.D.A Reports
85 Powers, A. V. - Zone Manager Apr 2 - Top Volume Dealers, February 1957 Jun 10 (57-102) - Rambler Business is Good
88 Senesac, I. W. - Asst. Parts and Service Manger May 10 - 1-2 Slippage, Flash-O-Matic Transmission
April 9, 1957
No. 57-79
TO ALL DEALERS - BOSTON ZONE
Please note that upholstery trims as listed below have been depleted -
Trim 743 - Red Leather with Black Cloth Models 5715-2 - 5725-2 - 5729-2
Trim 771 - Red Leather with Black Cloth Nash Models 5765-2 - 5787-2
Trim 795 - Red Leather with Black Cloth Hudson Models 35785-2 - 35787-2
Please change your records accordingly.
Very truly yours,
W. V. Connelly WVC/tf Car Distributor 57-123
December 18, 1957
TO: All Dealers
RE: Self-Adjusting Brakes on Rebels and Ambassadors
Effective in production beginning January 20, 1958, self-adjusting brakes will be available as optional equipment on the Rambler Rebel and the Ambassador. Prices are as follows:
List $6.95 Dealer Net 5.30 E.O.H. .50 Total Dealer Billing 5.80 A.D.P. 7.45
This new feature, introduced for the first time in 1958 model cars, is one that should appeal to just about every buyer of a Rebel or an Ambassador.
The brake is so arranged that every time the car is driven in reverse, if there has been any wear on the brake lining the position of the shoe is automatically adjusted to give more efficient braking performance. This adjustment remains in effect until further wear takes place, which again automatically generates further adjustment as required.
When ordering for the last ten days of January, and for subsequent months, you should include your requirements of this item. At the price quoted above, the demand should be tremendous.
Very truly yours,
W. V. Connelly Car Distributor
WVC/tf 57-125
December 18, 1957
TO: All Dealers
RE: Fleet Sales - Model 5825, 5818
The following prices have been released to cover the 1958 Rambler Rebel V-8 Deluxe four door sedan, model 5825 and 1958 Rambler "6" Deluxe four door Cross Country Station Wagon, model 5818 for Fleet use only:
DEALER PRICES
5825 5818
Dealer Base Billing $1556.90 $1701.20 E.O.H 161.00 175.00 Total Dealer Billing 1717.90 1876.20
RETAIL PRICES
Suggested Factory List 1996.00 2181.00 E.O.H. 161.00 175.00 Retail Delivery Charge 20.00 20.00 A.D.P 2177.00 2376.00
Shipping Weight 3287 3056
Interior trim for model 5825 and 5818 is the same as that used on model 5815.
Very truly yours,
W.V. Connelly Car Distributor
WVC/tf 57-126
December 18, 1957
TO: All Dealers RE: Air Ride System
Effective in production on January 20, the new air ride system will be available as optional equipment on the Rambler 6, Rebel V-8 and Ambassador.
Basically, this consists of a pair of air springs working inside and in conjunction with a pair of low rate rear springs. A constant ride height is maintained by a leveling valve mounted on the car body and actuated by a ring connected with the rear axle. A reservoir supplies air to the valve and is pressurized by an air compressor. Because of our superior front suspension, no air cushions are used with the front springs.
Among the benefits provided by this rear air ride system are the following:
1. Constant riding height at the rear of the car regardless of load. This height is lower than a production car with- out passenger load. This also means the headlamp aim does not vary with load.
2. Increased control in severe bumps.
3, Increased stability during cornering. This results in better rear-end control.
4. In Station Wagon models an excellent boulevard ride that approaches standard sedan quality. Characteristics of this ride are not affected by variance in load. The load carrying space of the station wagon can be more fully utilized without the necessity of heavy rear springs which adversely affect ride qualities. - 2 -
The price of the air ride system is as follows:
Ramb. 6 and Reb. V-8 Amb. V-8
List $ 91.80 $ 91.90 E.O.H. 6.70 6.60 A.D.P. 98.50 98.50 Dealer Base 69.75 69.85 Total Dealer Billing 76.45 76.45
On all 8-cylinder cars which you order with air ride you must also specify power steering, which will be billed at its regular option price.
The public is well aware of the advantages of air ride, which should help you in your promotion of this item. Please place your orders with your District Manager on his next contact.
Yours very truly,
W.V. Connelly Car Distributor WVC/tf
57-81
April 10, 1957
TO: ALL DEALERS - BOSTON ZONE
SUBJECT: SALES LEADERS FOR MARCH 1957
Beginning with the month of March, you will note that we have taken the liberty of dividing the dealers in the Boston Zone into four groups, The basis for this segregation was the sales objective for each dealer involved. We believe this is a much more fair way of determining the operations, doing the best job as they are compared to dealers of like size.
Business was very good during March with both large and small dealers alike enjoying profitable selling. Our congratulations to the following group leaders and their organizations on their performance for this successful month.
Group #1 Boch Sales & Service - Norwood, Mass. 126%
Group #2 Viking Motors - Newport, R.I. 156%
Group #3 Wm. J. Smith - Danielson, Conn. 183%
Group #4 Temple St. Garage - Whitman, Mass. 167%
No wonder our business is good. Month after month, and year after year our Rambler registrations have been steadily increasing. The proven acceptance of this car recommends that in your local advertising and in your dealership you should strongly identify yourself with Rambler to pull more and more traffic in your showroom to increase your selling opportunities. For the period between October 1, 1956 to March 31, 1957, Rambler sales are up 22%. This trend is definitely in the right direction. Let's send it even higher in April.
R.W. Dillaway Asst. Zone Manager
RWD/tf - 2 -
DEALERSHIP % OF ACCOMPLISHMENT
GROUP #1 Boch Sales & Service - Norwood, Mass. 126 C & S Mortors - New London, Conn. 122 Springfield Nash - Springfield, Mass. 121 Lipman Motors, Inc. - Hartford, Conn. 119 Boston Nash Co. - Boston. Mass. 98 The Henley-Kimball - Portland, Me. 96 Zarren Motors - Belmont) Mass. 71 Fred G. Marion, Inc„ - Holyoke, Mess. 70 Kelley-Chandler, Inc. - Worcester, Mass. 69 Stadium Motors - Providence, R.I. 53 Wentworth Jennings - West Newton) mass. 40 Finn Motor Sales - Worcester, Mass. 13
GROUP #2 Viking Motors - Newport, R.I. 156 Mendel Motor Sales - Chelsea, Mass. 1144 Robert O. Mace - Auburn, Me. 127 Burke's Garage - Rutland, Vt. 122 Pettengill Motor Sales - Stoneham, Mass. 111 M. J. Vagge - Nashua, N.H. 111 Syl's Auto Sales & service - Southbridge, Mass. 100 Poulin's Garage - Winslow; Me. 100 Louis Motors - Springfield) Mass, 93 Lowell Nash Sales Co. - Lowell, Mass. 91 Gagrier Nash - Providence, R.I. 90 Arlington Motor Sales - Arlington, Mass. 89 Coleman Nash -- Portsmouth; N.H. P9 Paquette Motor Sales - Berlin, N.H. 89 Woonsocket Nash, Woonsocket; R.I. 85 Carignan Bros. - Laconia, N.H. 82 Paul's Auto Sales & Service - Middleton, Mass. 78 P-T Motors, Inc.- Manchester Center, Vt. 78 Nash North Adams - North Adams, Mass. 75 Wentworth Motor Co. - Exeter, N.H. 73 Pearl St. Garage - Braintree, Mass. 71 Miner Nash Co. - Willimantic, Conn. 67 Ell-Bern Motors - Dorchester, Mass. 64 Whiting & Reicker - Brockton, Mass. 64 Lincoln Motors, Inc. - No. Attleboro, Mass. 60 Rigazio Bros, Inc. - Somerville) Mass, 56 Twin sales Corp. - Bridgewater, Mass. 56 Joy Sales & Service - Mexico, Maine 56 McNamara motors, Inc. - Lebanon, N.H. 56 Berkeley Motor Co. - Middletown, Conn. 44 DePalma Motor Sales Co. - Feeding Hills, Mass. 43 Boland Motors - Manchester, Conn. 38 Sherman Motors - Providence, R.I. 38 Aubin Motor Sales Co. - Malden, Mass. 38 Gene Brown Motors, Inc. - Newton Center, Mass. 38 Elm Motors - New Bedford) Mass. 36 Cottage St. Garage - Brockton Mass. 33 - 3 -
DEALERSHIP % OF ACCOMPLISHMENT
GROUP #2 Milton Motors - Pittsfield, Mass. 31 (Cont'd) Don's Garage - Revere, Mass. 22 Frank's Auto Life - Saugus, Mass. 22 H.J. Goudreault - Haverhill, Mass. 17 Anderson-Wills Co. - Lawrence, Mass. 11 Gagnon Motors - Sanford, Mass. 11 Rockwood Bros, Inc. - Wellesley, Mass. 0 Jim Adams, Inc. - Bangor, Me. 0
GROUP #3 Wm. J. smith - Danielson, Conn. 183 Crepeau Nash Hudson Sales - Biddeford, Me. 163 Adams sales & Service - E. Providence, R.I. 160 Parent's Sales & Service - Cranston, R.I. 160 Fix-It auto Body - Leominster, Mass. 150 Wright's Garage - Carolina, R.I. 140 Airport Garage - Brunswick, Me. 120 Sunapee St. Garage - Newport, N.H. 120 DeCormier Motor Sales - Manchester, Conn. 117 Wm. D. Maier - West Roxbury, Mass. 114 Smith Motors of Lowell - Lowell, Mass. 113 Cavanaugh Bros. - Manchester, N.H. 113 Price's Garage - Ipswich, Mass. 100 Fairview Garage - Burlington, Vt. 100 Dover Nash Co. - Dover, N.H. 88 Drewett's Garage - Warren, Me. 83 Granite City Auto - Barre, Vt. 83 Busy Bee - Lincoln, R.I. 80 E.P. Fournier - Pawtucket, R.I. 80 Bemis Nash, Inc. - Brattleboro, Vt. 80 James Motors - E. Providence, R.I. 71 EImer's Auto Sales - Rockville, Conn. 67 Williams Auto Co. - Westfield, Mass. 67 DeLuca Bros. - Cranston, R.I. 67 Nash Milford Co. - Milford, Mass. 63 Freddie's Motor Sales - Mechanicsville, Conn. 60 Bristol Hudson Motors - Bristol, Conn. 60 Ward Nash - Framingham, Mass. 60 Dan's Service Station - Westboro Mass. 60 Ed's Auto Sales & Service - Billerica, Mass. 57 Town Line Motor Sales - Brookfield, Mass. 57 Monroe Motors - West Yarmouth, Mass. 57 Hoyt Motor Sales - Newburyport, Mass. 57 Osgood's Garage - Bellows Falls, Vt. 57 Nash Northampton - Northampton, Mass. 56 Springfield Nash, Inc. - Springfield, Vt. 56 Papa's Sales & Service.- New Britain, Conn. 50 Batchelor's Garage - Keene, N.H. 50 - 4 -
DEALERSHIP % OF ACCOMPLISHMENT
GROUP #3 V.A. Crossley - Watertown, Mass. 50 (Cont'd) Jose's Garage - Augusta, Me. 50 Kelley's Garage - Milton, Mass. 43 Alder's Garage - Plymouth, N.H. 43 J. Mossoff - Fall River, Mass. 40 C.F. Chase - Auburn, Me. 40 McKenney's Garage - Newport, Me. 40 Imperial Motors - Waterville, Me. 40 C.W. Roew, Inc. - Henniker, N.H. 40 Carman Motor Sales - St. Albans, Vt. 40 Shelton Motors Corp. - Portsmouth, N.H. 38 Robar Motor Sales - Thompsonville, Conn. 33 LaPolla Motor Sales - Cranston, R.I. 33 C.A. Cox - Quincy, Mass. - 29 Petrin Motor bales - Greenfield, Mass. 29 Callahan Hudson Co. - Northampton, Mass. 29 Stanley Motors, Inc. - Attleboro, Mass. 29 Tufano Body Co. - New Britain, Conn. 25 Belchertown Motor Sales - Belchertown, Mass, 20 Cape Ann Auto Sales - Gloucester, Mass, 20 Hamlin Motor Sales - Watertown, Mass. 20 Manny's Truck & Hudson Sales - Fall River, Mass. 20 Caramos Motor Sales - Taunton, Mass. 20 Karman Motors, Inc. - Pittsfield, Me. 20 Mace Motors - Lancaster, N.H. 20 Cook Nash - Needham, Mass. 14 Gardner Hudson - Gardner, Mass. 14 Tarbox Motors - Allenton, R.I. 0 Pawtucket Nash - Pawtucket, R.I. 0 Hi-Way Motor Mart - Westport, Mass. 0 Capitol City Motors - Montpelier, Vt. 0
GROUP #4 Temple St. Garage - Whitman, Mass. 167 Fairfield Garage - Keene, N.H. 100 Boeske Bros. - Maynard, Mass, 100 :tally's Motor Sales - Chepachet, R.I. 100 Hayes Super Service - Presque Isle, Me, 100 Jaffarian's Service - Haverhill, Mass. 100 John O. Ouimette - Clinton, Mass. 75 Chas. L. Haggerty - Winchester, Mass. 75 Pelkey Motor bales - Topsham, Maine 75 M. Handley - Somersville, Conn. 67 Hayes Motor Sales - E. Jaffrey, N.H. 67 Holland Bros, Inc. - Woburn, Mass. 67 Leonard's Motor Service - Oak Bluffs, Mass. 67 Seavey's Garage - Woodsville, N.H. 67 Deoss Motors, Inc. - Concord, N.H. 60 Burbee's Nash - Claremont, N.H. 57 - 5 -
DEALERSHIP % OF ACCOMPLISHMENT
GROUP #4 Franco's Motors - Southington, Conn. 50 (Cont’d) Sheffield Motors - Sheffield, Mass. 50 Alario Hudson Sales - Leominster, Mass. 50 J & S Motors, Inc. - Whitinsville, Mass. 50 Brimfield Garage - Brimfield, Mass. 40 Pisaturo Motor Sales - Providence, R.I. 40 Gonic Garage - Gonic, N.H. 40 Medway Hudson Sales - W. Medway, Mass. 33 Daniel Motors - Greenfield, Mass. 33 Wheeler's Garage - Berlin, N.H. 33 Valley Motor Sales - Valley Falls, R.I. 33 Wheaton Motor Sales - Attleboro, Mass, 33 Lawrence's Garage - Dartmouth, Mass. 33 MacFarlane Motors - Kingston, Mass. 33 Bay Path Motors - Norwell. Mass. 33 Middle St. Motors - Plymouth, Mass. 33 Stanley's Garage - Rockland, Maine 33 Michaud's Garage - Amesbury, Mass. 33 Seavey's Nash - Candia, N.H. 33 Aldrich's Motor Co. - Norway, Me. 33 Bellingham Auto Sales - Bellingham, Mass. 25 Ivaldi Motors - Canton, Maas. 25 R.C. Muirhead - Needham, Mass, 25 Irvine Bros. Inc. - Hopkington, Mass. 25 Pat & Syl's Nash - Westerley, R.I. 25 Sears Auto Sales - Sandwich, Mass. 25 Shaw's Motor Sales - Caribou, Me. 25 Arthur R. Daigle - Fort Kent, Me. 25 Rowell Motors, Newport, Vt. 25 Rodden Motors - Skowhegan, Me. 20 Williams & Bugbee - Bennington, Vt. 17 Wellesley Hills Garage - Wellesley Hills. Mass, 0 Ted's Auto Service - Fayville, Mass, 0 Mansfield Garage, Inc, - Mansfield, Mass, 0 O'Connor's Garage - Saxton's River, Vt, 0 April 3, 1957
No. 57-77
TO ALL DEALERS - BOSTON ZONE
In an effort to improve your business, we are attempting to release from time to time publicity regarding Mr. Wolfson and his association with American Motors.
The Boston papers this morning, April 3rd, carried a very revealing and hard-hitting article regarding the continued production of the Nash and Hudson lines.
For your perusal and use as a sales tool we are attaching a copy of this release.
Very truly yours,
W. Dillaway, RWD-W Assistant Zone Manager From The Boston Herald, Wednesday, April 3, 1957
WOLFSON SAYS AM. MOTORS
TO CONTINUE NASH AND HUDSON
New York, April 2 (AP) - Financier Louis E. Wolfson said today that "pruning" of the Nash and Hudson operations of American Motors is not on his program. He said he is "in basic agreement" with President Romney of American Motors that the company should continue to make Nash and Hudson cars. Wolfson, largest single stock-holder of American Motors, referred to some published reports which he said had "indicated" that the Nash and Hudson models might be dropped. The reports were based on informal conversations with the Florida financier following yesterday's annual meeting of Merrit-Chapman & Scott Corp. of which he is president and chairman. He said these reports constituted a "completely erroneous interpretation." Wolfson said his remarks "could not logically be interpreted as suggesting that pruning of the Nash and Hudson operations of American Motors is on either Mr. Romney's program or mine. "At no time did I make any specific recommendations for American Motors. Let me reiterate that Romney and I are in basic agreement. Mr. Romney has stated that the company's 1958 program is largely tooled and that it provides for compact cars and larger senior cars. Mr. Romney further states American Motors expects to increase its penetration of the low-priced and medium-priced markets, and its Nash and Hudson cars are continuing."
- 0 - 57-110
June 24, 1957
TO: ALL DEALERS - BOSTON ZONE RE: N.A.D.A. REPORTS
We have recently received a report tabulating the number of N.A.D.A. reports sent in by American Motors dealers for the month of May 1957. It was very disappointing to see that in the Boston Zone area only 51.7% of the dealers are reporting the sale of their used cars to N.A.D.A.
I am sure you will agree that it behooves each and every one of us to see that these reports are in on time in order to maintain the high resale value of our Rambler car in particular. We as zone management again request your wholehearted cooperation in submitting N.A.D.A. reports on time.
R. W. Dillaway Asst. Zone Manager
RWD/tf
April 2, 1957
TO ALL DEALERS - BOSTON ZONE
Subject: Top Volume Dealers - February 1957
We are very proud to announce that Mr. Morris Lipman is our top volume selling dealer for the month of February in the Boston Zone with 88 units sold, closely followed by -
1. Lipman Motors, Inc., Hartford, Conn.
2. Boch Sales & Service, Inc., Norwood, Mass.
3. Boston Nash Co., Boston, Mass.
4. Robert O. Mace, Auburn, Maine
5, The Henley-Kimball Co., Portland, Maine
6. Pearl Street Motors, Inc., So. Braintree, Mass.
7. Springfield Nash Motor Sales, Inc.,Springfield, Mass. Kelley Chandler, Inc., Worcester, Mass.
Our most sincere congratulations to you dealers and your salesmen.
Very truly yours,
A. V. Powers, AVP-W Zone Manager. June 10, 1957
No. 57-102
TO ALL DEALERS - BOSTON ZONE
"RAMBLER BUSINESS IS GOOD"
We are very pleased to announce that total retail sales in the nation amounted to 4,816 in the last ten days of May, bringing the month of May's total to 12,656. This accomplishment makes May the largest Rambler sales month in the corporation's history. The dealers in the Boston Zone stand fourth in the current national sales contest ending June 30th, with almost 1,300 sales in May.
May I congratulate all of you, and at the same time request that an all out effort be made during the month of June to capture business. Keep the same momentum and add to it your individual stretch drive effort. We are confident that Boston can top all zones in the country with 1,600 sales during the month of June.
Stories of record breaking sales in May will be told in advertisements on Monitor June 8th and 9th, and on Disneyland June 12th. Also the newspaper ad of the week of June 17th is released to further indicate our Rambler position for May. Automotive News will also carry this message on June 10th.
Because success is contagious we suggest that each dealer run ads in his local market,if your performance warrants it, to further attest to the job being done across this nation on Rambler sales. Many, many dealers in this New England Zone are quite eligible to indicate the percentage of retail sales increase for the past six months, and it is time right now to stop "hiding your individual lights under a bushel".
If you cannot be included in this category then we very seriously suggest you analyze your sales effort, your staff, your inventories, and your trading habits, because identical outstanding sales jobs are being done throughout the six states in this zone - perhaps in the next town.
Analyze your performance, because as we have said before - RAMBLER BUSINESS IS GOOD - particularly in the New England market.
Very truly yours,
A. V. Powers, AVP-W Zone Manager.
May 10, 1957 57-91
TO ALL DEALERS
Re: 1-2 Slippage and 2-3 Pile up with Light Throttle in D-1 Range - 1957 Rambler "6" Series Flash-O-Matic Transmission With Single Throat Carburetor
Investigation of the problem indicates that it occurs only under light throttle conditions. Heavy throttle upshifts are normal.
Experience indicates that the condition is due to the transmission vacuum supply being too high at low engine RR: Causing insufficient transmission control pressure to apply the front servo and band.
It has been found that some recent production stock of carburetor to mani- fold cover gaskets have abnormal swelling characteristics causing a partial closing of the transmission balanced vacuum supply. With this condition occurring at a low engine RPM, transmission control vacuum is above produc- tion tolerances.
Remove the carburetor and gasket from the manifold and inspect the gasket for any abnormal swelling at the transmission control vacuum groove and port area.
Inspect the carburetor and manifold cover mounting flanges for proper mating surfaces. Only extreme uneveness or chipped areas should affect this condition.
Reinstall the carburetor using a new gasket, Part Number 3108576, or 3143932 (Zone Stock Items). (The four 3/16" diameter holes in gasket, Part Number 3108576, wall not affect operation..
Properly adjust idle speed and mixture controls.
Road test car through several complete light throttle upshifts in the D-1 range.
If slippage still exists, adjust the solenoid and vacuum control closer to the transmission case. Adjustment should be made on a half turn basis,road testing between adjustments to determine the point of acceptable level.
THE RANGE OF ADJUSTMENT OF THE SOLENOID AND VACUUM CONTROL HAS BEEN REVISED FROM 5/16" TO 13/32".
Very truly yours,
I. W. Senesac JL Asst. Parts and Service Manager