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World's Best and Asia's MORE THAN YOU CAN IMAGINE World’s Best and Asia’s Best Low-Cost Airline 217 Million Passengers Flown So Far Largest LCC in Asia OVER 9.5 MILLION FANS on all social media platforms market leader and innovator in travel and technology A TRUE ASEAN BRAAirAsia BerhadND • Annual Report 2013 1 MORE THAN YOU CAN IMAGINE 4 AirAsia Berhad • Annual Report 2013 WE ARE THE 182• 16 HUBS • 62 ROUTESUNIQUE ROUTES LOWEST COST • 37 NEW ROUTES INTRODUCED IN 2013 AIRLINE IN THE 83 DESTINATIONS WORLD 17 COUNTRIES VISITORS FROM 146 MIL 42.6 MIL passengers217 M IL average VIEWS passengers CARRIED FLOWN SO far PER MONTH 2013 9 MIL average UNIQUE 150 VISITORS PER MONTH COUNTRIES GROUP79% SOCIAL MEDIA LOAD factor TOTAL FLEET 13,000 5.7 MILLION 1.7 MILLION fans FOLLOWERS ALLSTARS 158 A320 ACROSS THE GROUP AIRASIA WAS VOTED AS THE WORLD’S BEST LOW-COST AIRLINE 91,000 1.4 MILLION FOLLOWERS FANS FOR THE FIFTH CONSECUTIVE YEAR AT THE SKYTRAX WORLD AIRLINE AWARDS AIRASIA MARKET SHARE LARGEST LCC IN ASIA IN TERMS OF FLEET AND NUMBER OF PASSENGERS CARRIED MALAYSIA INDONESIA TH LARGEST AIRLINE IN ASIA > DOMESTIC 49% > DOMESTIC 5% 5 > INTERNATIONAL 43% > INTERNATIONAL 26% IN TERMS OF NUMBER OF PASSENGERS CARRIED > TOTAL 45% > TOTAL 10% A TRUE ASEAN AIRLINE, CONNECTING ALL THAILAND PHILIPPINES > DOMESTIC 29% > DOMESTIC 15% 10 ASEAN > INTERNATIONAL 11% > INTERNATIONAL 7% > TOTAL 17% > TOTAL 12% COUNTRIES DEPOSIT, LOWEST COST CASH AND BANK COST PER Available Seat KILOMETRE BALANCES OPERATING REVENUE CASK: 13.0 SEN PROFIT MARGIN RM1.38 VIA INTERNET CASK Ex-Fuel: AIRASIA BERHAD AIRASIA 20% BILLION 85% 7.4 SEN ALL FIGURES SHOWN ARE FOR AIRASIA GROUP, OTHERWISE INDICATED “AIRASIA BERHAD” AirAsia Berhad • Annual Report 2013 5 AIRASIA GROUP INCLUDES MALAYSIA AIRASIA (MAA), THAI AIRASIA (TAA), INDONESIA AIRASIA (IAA) AND PHILIPPINES’ AIRASIA (PAA) Dato’ Abdel Aziz @ Abdul Aziz Bin Abu Bakar Tan Sri Dr. Tony Fernandes Three guys from the music industry got together one About 12 odd years ago, we embarked on a journey to day and decided to set up an airline. It sounds like the the skies. And here we are today, living proof that dreams beginning of a joke, no? But look at how it has all turned can come true with the requisite hard work, skills, tenacity out. Nobody could have predicted we would be flying so and, most important, passion. To our magnificent Allstars, high in just over 12 over years, creating aviation history in a heartfelt thank you for making AirAsia the airline of the process. The dream lives on, fuelled by the passion, choice for millions. To all our other stakeholders: thank hard work and creativity of our Allstars and our partners. you for supporting us on this dream ride. And hold on to Excuse me while I take a moment to pinch myself! your hats because it ain’t over yet! Conor Mc Carthy Datuk Kamarudin bin Meranun So, there I was at Heathrow Airport waiting to meet what For me, it started when I was stranded in southern Turkey I thought would be a Caucasian gentleman. Then up walks and telephoned Tony to see if he could get me a hotel room this Malaysian-Indian young man, taps me on the arm and in Istanbul at a cheap rate. He said “sure” and asked me if I says: “Are you Conor Mc Carthy? I’m Tony Fernandes.” could find RM20 million to launch an airline! It’s been a real Unlike made in heaven, this was a match made at an adventure getting to where AirAsia is today. Thank you to airport. But perhaps that’s apt, given the business we were everyone who came along on the ride. And to our awesome Allstars: we owe it all to you. Your passion, creativity and planning to venture into. What an amazing journey it has talents are a joy to behold. I would be remiss if I did not been. And what a privilege to be part of a team that has express my deep gratitude to all our other stakeholders as created history - and continues to do so. well. Together, let’s soar to even greater heights. THE NUMBERS YEAR 2013 REVENUE RM5.11 BILLION OPERATING PROFIT RM1.01 BILLION TOTAL ASSETS RM17.86 BILLION 4 AirAsia Berhad • Annual Report 2013 6 Journey of 2013 Sustainability The AirAsia Brand 13 Touching Lives, Enhancing Livelihoods Notice of Annual General Meeting 142 14 Empowering our Allstars as they Empower us Where We’re Flying so Far 146 16 Making our Mark in the Marketplace Financial & Investor Calendar 148 18 Protecting the Environment an Integrated Corporate Information 150 26 Approach 28 Corporate Structure 30 Awards & Accolades 2013 32 Past Awards Key Initiatives Media Highlights 2013 36 152 Our Safety Commitment Performance Review Reports and 52 Five-Year Financial Highlights Financial Highlights 2013 Financial Statements 53 Accountability Operating Highlights 2013 156 54 Directors’ Report 55 Share Performance 2013 172 175 Financial Statements 255 Other Information Leadership Proxy Form 62 Board of Directors 64 Directors’ Profile 82 Senior Management ON THE COVER At AirAsia, our people are called Allstars because every single one of MORE THAN YOU CAN IMAGINE them is a star in his or her own right. Perspective Everyone pulls an equal weight to Chairman’s Statement ensure we meet our targets and 98 keep improving all the time. But 102 CEO’s Report behind their excellence at work, our Allstars lead very interesting and sometimes unexpected personal lives. This has inspired the theme of this year’s annual report: ‘MORE Business Review THAN YOU CAN IMAGINE’. Because Thai AirAsia our Allstars, like the company they 110 represent, are truly more than you 114 Indonesia AirAsia can imagine! 118 Philippines’ AirAsia Take our cover girl, Chananporn Rosjan (centre). A pilot with Thai AirAsia X AirAsia for the last 10 years, she will soon earn her stripes to be a 122 Captain. Although Shanna (as she’s more affectionately known) cuts Big Loyalty Programme a striking figure in her pilot’s uniform, little would one guess that in 124 2005, she was Miss Thailand Universe. Shanna graduated from the 128 AirAsiaExpedia Sirindhorn Institute of Technology, Thammasat University in Thailand Asian Aviation Centre of Excellence with a Bachelor of Engineering in Electrical Engineering. When 130 she’s not flying or winning beauty pageants, she likes to sing, read, 132 Social Media exercise and cook. 136 Ancillary Income With Shanna are two more Allstars - Mariati Binti Mohd Fikri Gurdip (left) and Khanpimool Thapachcha (right) – both flight attendants and part-time models. AirAsia Berhad • Annual Report 2013 5 JOURNEY OF 2013 5 January 4 February 11 March 29 April 5 January 14 February 13 March 30 April 5 JANUARY 25 JANUARY 15 FEBRUARY 13 MARCH YAB Dato’ Sri Mohd. Najib bin Tun Philippines’ AirAsia enters into a Bank Internasional Indonesia (BII) sets AirAsia continues to support Haji Abdul Razak, Prime Minister partnership with 7-Eleven Philippines, up BII CoOLPAY, a cash management Malaysian MotoGP rider, Zulfahmi of Malaysia, officially launches the through which guests can pay for system and online payment gateway, Khairuddin, in his 2013 campaign 1Malaysia aircraft livery at the Low- their online booking reservations for Indonesia AirAsia. in the Moto3 category of the World Cost Carrier Terminal in Sepang. and other purchases at any 7-Eleven Championship. store nationwide. AirAsia shifts its flight operations in 19 FEBRUARY Kolkata, India to the New Integrated 9 JANUARY AirAsia’s expansion plans take Terminal Building, Terminal 2, Netaji AirAsia offers 10,000 free seats another step further with the launch Subhas Chandra Bose International 4 FEBRUARY Airport. in conjunction with the ‘1Malaysia Thai AirAsia announces its ninth of daily flights from Kuala Lumpur to Integration Programme with AirAsia’ anniversary and reception of its Kolkata, India. launched by the Prime Minister of first energy-efficient Sharklet wing- Malaysia. tipped A320 aircraft. 21 MARCH CIS Bayad Center, Inc (Bayad 20 FEBRUARY Center) and Philippines’ AirAsia sign AirAsia submits an application to a payment partnership agreement 14 JANUARY 7 FEBRUARY the Foreign Investment Promotion for guests to pay for their airline Indonesia AirAsia launches Free Seats Indonesia AirAsia’s inaugural flight Board of India for 49% equity in a tickets by cash at any of the 3,500 (Schedule Extension) promotion. from Semarang to Singapore takes proposed Indian joint venture with Bayad Centers nationwide. off. Tata Sons Limited and Arun Bhatia of Telestra Tradeplace Pvt Ltd. 16 JANUARY Indonesia AirAsia opens its biggest 28 MARCH Clark International Airport becomes 8 FEBRUARY sales office in Makassar. Philippines’ AirAsia celebrates its part of aviation history when the Indonesia AirAsia launches its first first year of operation at Clark world’s first Sharklet wing-tipped travel fair in Makassar. International Airport with balloons, A320 aircraft operated by AirAsia clowns and games in the airport lands at 10.30am. 1 MARCH and on board, while also offering Indonesia AirAsia holds a Travel Fair promotional fares for all destinations. 14 FEBRUARY in Jakarta with up to 50% discounts. AirAsia gives away another 10,000 17 JANUARY free seats for flights between AirAsia kicks off 2013 with a new Peninsular and East Malaysia for all 4 APRIL route linking Kota Kinabalu in East Malaysians as part of the ‘1Malaysia 11 MARCH The Foreign Investment Promotion Malaysia to Makassar, Indonesia. Integration Programme with AirAsia’. Philippines’ AirAsia enters into Board of India approves AirAsia’s a strategic alliance agreement application for 49% equity in a joint Indonesia AirAsia launches six A guest on Thai AirAsia proposes to with Ambassador Alfredo Yao, venture company, AirAsia (India). new routes: Semarang – Singapore, her boyfriend in full wedding gown the majority shareholder of Zest Makassar – Kota Kinabalu, Makassar – mid-flight on Valentine’s Day.
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