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Dr Paul Coulton Mobilities Research Centre Lancaster University MOBILE UX Banksy Banksy ROLE OF MOBILE SOCIAL MEDIA IN MASS PARTICIPATION TV Dr Paul Coulton Mobilities Research Centre Lancaster University MOBILE UX Banksy WTF IS SOCIAL MEDIA? Paul Coulton THE MEDIUM IS THE MESSAGE Published 1964 “We become what we behold. We shape our tools, and thereafter our tools shape us.” THE MEDIUM IS THE MESSAGE Published 1964 Bulletin Boards In 1978 computer hobbyists create a computerised bulletion boaord service. 34 years ago · Like · Nerds Geocities In 1993 Geocities is launched which allows users to create their own websites. 19 years ago · Like · More Nerds Blogger Launched in 1999 the Blogger service provided an easy to use service for Bloggers. 13 years ago · Like · People who had something to say Friends Reunited In 2000 Friends reunited lauched and becomes first poppular social network. 12 years ago · Like · People you went to school with IN THE BEGINNING... A Brief History of Social Media BulletinFriendster Boards IOrignally In 1978 a social computer network hobbyists and file create sharing a computerised service from bulletion2002 it was boaord relaunched service. in 2011 as a social gaming platform. 3410 years ago · Like · PeopleNerds in the Far East GeocitiesMy Space InIn 1993Launched Geocities in 2003 is launched originally which as an allowsonline usersstorage to servicecreate theirit gradually own websites. morphed into a social network.. 199 years years ago ago · Like · MoreMusic Nerds lovers BloggerLinkedIn Launched Launched in in 1999 2003 the as aBlogger business-related service provided social annetworking easy to usesite serviceit now boasts for Bloggers. 135 million registered users. 139 years years ago ago · Like· Like · · People People who who separate had somethingbuisness and to pleasuresay FaceBook The current Daddy of social networks was launched in Friends Reunited In 2000 Friends reunited lauched and becomes first february 2004 and would be the 3rd largest country in the world in poppular social network. terms of population. 128 years years ago ago · Like · People ·you Like went · toNearly school everybody! with IN THE BEGINNING... A Brief History of Social Media Digg This is a social news site from 2004 whose main function BulletinFriendster Boards IOrignally In 1978 a social computer network hobbyists and file create sharing a computerised service from consists of letting people vote stories up or down, called digging and bulletion2002 it was boaord relaunched service. in 2011 as a social gaming platform. burying, respectively. 34108 years years ago ago · Like · PeopleNerdsNosey peoplein the Far East GeocitiesMyYouTube Space StartedInIn 1993Launched in Geocities February in 2003 is 2005 launched originally this iswhich as now an allowstheonline second usersstorage most to servicecreate theiritpopular gradually own search websites. morphed engine. into a social network.. 1997 years years ago1 ago month ago · Like · PeopleMoreMusic Nerds lovers who like cats BeBo Launched in July 2005 the website's name is an acronym for BloggerLinkedIn Launched Launched in in 1999 2003 the as aBlogger business-related service provided social annetworking easy to Blog Early, Blog Often. Users receive a personal profile page where usesite serviceit now boasts for Bloggers. 135 million registered users. they can post blogs, photographs, music, videos ... 1396 years years ago8 ago months· Like· Like ago · · · Like People ·People who Youthswho separate had somethingbuisness and to pleasuresay TwitterFaceBook Created The current in March Daddy 2006 of its social an online networks social was networking launched inservice Friends Reunited In 2000 Friends reunited lauched and becomes first andfebruary microblogging 2004 and wouldservice be that the enables 3rd largest its users country to send in the and world read in poppular social network. text-basedterms of population. posts of up to 140 characters, known as "tweets". 6128 years years ago ago · Like · People ·you Like wishwent · you toNearly school went everybody! towith school with IN THE BEGINNING... A Brief History of Social Media DiggTumblr This A microbloggingis a social news service site from from 2004 april whose 2007 mainthat allows function users to BulletinFriendster Boards IOrignally In 1978 a social computer network hobbyists and file create sharing a computerised service from consistspost multimedia of letting and people other vote content stories to aup short-form or down, called blog, diggingnamed a and bulletion2002 it was boaord relaunched service. in 2011 as a social gaming platform. burying,"tumblelog." respectively. 341048 years years ago11months ago ago · Like · PeopleNerdsNosey peopleinwho the find Far stu Eastf GeocitiesMyYouTubeFoursquare Space StartedInIn Launched1993Launched in Geocities February inin March2003 is 2005 launched originally2009 this is isawhich as locationnow an allowstheonline basedsecond usersstorage social most to servicecreate theiritpopularnetwork gradually own searchwhich websites. morphed introducedengine. into athe social 'check-in' network.. 19973 years years ago1 ago month ago· Like · People· Likewith ·time PeopleMoreMusic on their Nerds lovers who hands like cats BeBoPinterest Launched Launched in July march 2005 2010 the website's this is a pinboard-styledname is an acronym social for BloggerLinkedIn Launched Launched in in 1999 2003 the as aBlogger business-related service provided social annetworking easy to Blogphoto Early, sharing Blog website. Often. Users The service receive allows a personal users profileto create page and where usesite serviceit now boasts for Bloggers. 135 million registered users. theymanage can theme-basedpost blogs, photographs, image collections. music, Currently videos ... in open beta 13962 years years ago8 ago months· Like· Like ago · · · Like PeopleApparently ·People who Youths who mainlyseparate had women somethingbuisness and to pleasuresay TwitterGoogle+FaceBook Created Launched The current in March in JuneDaddy 2006 2011 of its social this an integratesonline networks social socialwas networking launched services in servicesuch Friends Reunited In 2000 Friends reunited lauched and becomes first andasfebruary Google microblogging 2004 Profiles and and wouldservice Google be that the Buzz, enables 3rd andlargest its introduces users country to send newin the servicesand world read in poppular social network. text-basedidentifiedterms of population. as posts Circles, of up Hangouts to 140 characters,and Sparks. known as "tweets". 69128 yearsmonths years ago ago ago · Like · People ·you Like wishwent · you toSocialNearly school went mediaeverybody! towith school nerds with IN THE BEGINNING... A Brief History of Social Media The Purchase The Query The Social Graph The Status Update The Check-In The Interest The Particpation What I Buy What I Want Who I Am. What I'm Doing. Who I Know Whats's Where I Am. What am What event Happening Iinterested in? am I engaged Amazon. Google. with? EBay. FaceBook. Yahoo. Nectar MySpace. Twitter. Foursquare Bing Instagram Google Facebook Gowalla Lanyrd Pinterest Loopt Groupon Delicious WHAT DO WE REVEAL? Twitter? Average UK users now spends 1 day in every month online Aggregation services such as IFTTT The Purchase The Query The Social Graph The Status Update The Check-In The Interest The Particpation What I Buy What I Want Who I Am. What I'm Doing. Who I Know Whats's Where I Am. What am What event Happening Iinterested in? am I engaged Amazon. Google. with? EBay. FaceBook. Yahoo. Nectar MySpace. Twitter. Foursquare Bing Instagram Google Facebook Gowalla Lanyrd Pinterest Loopt Groupon Delicious WHAT DO WE REVEAL? Twitter? Average UK users now spends 1 day in every month online PRESENCE The extent to which users know if others are available SHARING RELATIONSHIPS The extent to which users The extent to exchange which users relate distribute and to each other receive content Kietzmann et al IDENTITY Social media? Get The extent to serious! which users Understanding the reveal themselves functional building CONVERSATIONS REPUTATION The extent to blocks of social The extent to which users know which users the social media communicate standing of others with each other and content GROUPS The extent to which users are ordered or form communities HONEYCOMB OF SOCIAL MEDIA Social Media Functionality PRESENCE Creating and managing the reality, intamcy and immediacy of the context SHARING RELATIONSHIPS Managing the Content structural and management flow properties in system and social a network of graph relationships Kietzmann et al IDENTITY Social media? Get Data privacy serious! controls, and tools for user self Understanding the promotion functional building CONVERSATIONS REPUTATION Monitoring, the blocks of social Conversation strength, passion, velocity, and the sentiment, and media risks of starting reach of users and joining and brands GROUPS Membership rules and protocols HONEYCOMB OF SOCIAL MEDIA Implications of this Functionality PRESENCE PRESENCE SHARING RELATIONSHIPS SHARING RELATIONSHIPS IDENTITY IDENTITY CONVERSATIONS REPUTATION CONVERSATIONS REPUTATION Kietzmann et al GROUPS GROUPS Social media? Get serious! Understanding the functional building blocks of social media PRESENCE PRESENCE SHARING RELATIONSHIPS SHARING RELATIONSHIPS IDENTITY IDENTITY CONVERSATIONS REPUTATION CONVERSATIONS REPUTATION GROUPS GROUPS HONEYCOMB OF SOCIAL MEDIA Contrasting the functionalities of different platforms SOCIAL CAPITAL Fresh Networks The resources accumulated through the relationships among people. Maslow’s Hierarchy of Needs SOCIAL CAPITAL BRIDGING AND
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