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JOINING the TWITTERATI and Other Social Squads CDI NATIONAL CONFERENCE – DECEMBER 2017 JOINING THE TWITTERATI and other social squads Mr Mark Woodward HEAD OF CAREERS SCEPTICS CONSIDER Cars and Planes Rock ‘n’ Roll Literature Television The Internet Social Media Weapons Power IF I CAN, YOU CAN! Trust Me! • It’s logical, helpful and manageable • You will enjoy social media and see benefits NOT AN EXPERT ON SOCIAL MEDIA BUT... POSITIVE, CHEERFUL APPROACH LISTEN, READ TRUST STUDENTS LOOK AT BUSINESS MODELS EMBRACE BEST OF THE NEW PROFESSIONAL DIGITAL PORTFOLIO ROLE = BE INFORMED, NETWORK; DELIVER; INFORM, GUIDE LIFEBLOOD MUSIC FAMILY PHOTOGRAPHY SPORT HUMOUR TRAVEL Radio 6 & Radio 2 Private Eye Have I Got News For You Guardian Question Time MARK WOODWARD HEAD OF CAREERS Bablake School 1987- present OFFICIAL ROLES • HEAD OF CAREERS since 1998 [Refreshed Programme/ New Careers Centre Sept 2017] • SOCIAL MEDIA since 2017 (Unofficial role since 2004...) • MAGAZINE EDITOR/ PRESS OFFICER since 2006 • 6TH FORM TUTOR since 1991 • SIXTH FORM GAMES AFTERNOON since 2006 • U6TH ENRICHMENT – MUSIC/ PHOTOGRAPHY since 2006 • TEACHER I/C FEMINIST SOCIETY + Work with Director of Marketing/ Admissions and Marketing Manager PREVIOUS ROLES Appointed as a Classics Teacher, who taught cricket/ games, in 1987 General Studies – MGAW’s Magical Musical Mystery Tour (late 90s) Webmaster 2004-17 #BEYONDBABLAKE #CAREERSHAT CRAC D18 Advisory Committee (Workshops on internet, gap years, interview technique, portable careers office...) ‘ ’ Founder of Lapsed WoodysWebwatch website LAUNCHING #18BEFORE18 #UNIQUEFORASCHOOL A story a day throughout the year Engaging, human, celebratory, reflective, community spirit STUDENT JOURNALISM STANDING OUT Unofficial Roles 1) PHOTOGRAPHY Unofficial Roles SCHOOL PHOTOGRAPHY Unofficial Roles SCHOOL PHOTOGRAPHY Unofficial Roles 2) SOCIAL MEDIA Early adopter (Friends Reunited, My Space) Facebook Twitter Instagram Pinterest Tumblr [Vine] [Periscope] Vimeo/ You Tube #socialscore [Interactive Schools] 2017, 2014, 2013 1st 2016, 2015 2nd BABLAKE CAREERS RECIPE PORTABLE24-7 CAREERS OPEN ALL HOURS SERVICE Tablet / Phone Tea/ coffee, cake, biscuits, music Internet UCAS, Which?Uni, Not Going To Uni, LinkedIn, Twitter, iCould, Prospects, Fast Tomato Publications Careers 2017, Careers Directory + SOCIAL MEDIA SAFETY NET Assuming: Usual social media etiquette Suitable digital footprint Professional practice EXCELLENT INFOGRAPHIC FROM: ANUJA LATH [CEO/ Entrepreneur) TESTIMONY FROM.. @Miss_E_Miller I’ve been using Twitter for six months and it’s already one of the best career decisions I’ve made. For a while, it seemed that my relationship with WHY JOIN TWITTER teaching was going to be short lived (the first rush of excitement and energy was gone and in need of resuscitation). But thanks to some of the inspiring educators on Twitter, I have fallen back FIND AND SHARE RESOURCES in love with teaching. BE INFORMED Earlier this year, a colleague (@historychappy) GET A FRESH PERSPECTIVE presented a 10-minute continuing professional EMBRACE NEW IDEAS development session on how to expand your personal learning network. By the end of the CHANGE CONVERSATIONS session I was convinced by his ideas, and have since found Twitter to be an excellent way to develop professionally. @Miss_E_Miller Over the past few months, I have learned so much, not only about classroom teaching but GATSBY BENCHMARK also about wider educational debates. Here’s why I think all teachers should join the conversation, and some tips for getting started. TOOLKIT • IDEAL TECH Tablet and/ or phone Internet connection (wi-fi or data) • YOU Patience Assess ‘best’ platform Cajole/ inspire student or colleague to support set up Watch, learn, plan, launch, advertise... State your own rules ONLY COST = TIME HOW TO JOIN ‘TWITTER’ SET UP A PROFILE (NAME, INTERESTS, DESCRIPTION) FOLLOW MUTUAL ‘FEEDS’ WATCH READ PARTICIPATE SHARE USE HASHTAGS THINK BEFORE YOU TYPE! SEE: www.theguardian.com/teacher-network/2017/apr/20/teachers-on-twitter-why-join-get-started-social-media www.twitter.com/signup ‘BE A RADIATOR,NOT A DRAIN!’ @Miss_E_Miller SOCIAL STRATEGY Identify Target Audience Pupils and/ or Parents Know Your Goals Be Engaging! Light humour, photos, video Be Social! Comment, RT, Like Check Your Stats 140 characters doubled...! Spirit of brevity lost bablakecareers @ @bablakecareers CUSTOMISED # PRIDEINOURPUPILS BABLAKEPUPILSEVERYWHERE OLDWHEATS STUDENTJOURNALISMSTANDINGOUT POSITIVEDIGITALPORTFOLIO 18BEFORE18 STAYINGAHEADOFTHEREST + Events et al... RECIPE TIPS - 1 KNOW YOUR COMFORT ZONE Vlogging Words Photos RECIPE TIPS – 2 DON’T TRY IT ALL Facebook Twitter LinkedIn School website presence RECIPE TIPS – 3 DON’T REINVENT THE... JPEG PIXEL BLOG NB Copyright (ask, credit) RECIPE TIPS - 4 SET YOUR BOUNDARIES 8am – 5pm Term-Time/ Holiday Platforms Update daily at.../ RT at... RECIPE TIPS – 5 UNHELPFUL PLATFORMS Instagram - visual only Snapchat or similar - disposable Student Territory – give them their space Careers Department is informing/ guiding, not advertising directly Practical SHOW24-7 OPEN AND ALL HOURS TELL Bablake Website Social (Facebook/ Twitter/ Instagram/ Tumblr) Careers Website and ‘Weebly’ Social (Facebook/ Twitter) LinkedIn School Link Fortnightly Newsletter Practical 24-7 HOW!OPEN ALL HOURS Website - site design & URL Plan! Mind map? Student assistance WEEBLY Social Choose platform Watch/ Register PRIVACY/ SCHOOL NETWORK Practical SHOW24-7 OPEN AND ALL HOURS TELL ReplacedTWITTER email/ the phone? People (inc former pupils) Jobs (HASHTAGS) Companies (latest information) Advice (HASHTAGS) (The Untouchables) Conversations REAL NETWORKING! https://twitter.com/stretchmag/status/749947192014700544 #BABLAKEPUPILSEVERYWHERE Practical SHOW24-7 OPEN AND ALL HOURS TELL LINKED IN People (inc former pupils) Jobs (Terms, trends) Companies (Global punch) Groups (CPD) (Information) Articles REAL NETWORKING! https://www.linkedin.com/pulse/10-people-follow-graduate-apprentice-recruitment-christos-orthodoxou Practical SHOW24-7 OPEN AND ALL HOURS TELL FACEBOOK Engagement Public display Pages Groups – most useful aspect for Careers Insights EVERYONE USES IT! REAL NETWORKING! Old Wheatleyans / Former Pupils Alternative Options at 18 Mark Woodward Photography THE#AI FUTURE #DATA #AR http://colegialesinfo.com.ar/wp-content/ uploads/2016/04/ tecnologia-1458333w620.jpg Food for Thought GATSBY BENCHMARKS SOCIAL MEDIA SUPPORTS EVERY ASPECT SUMMARY Online24-7 Careers OPEN ALL HOURS Service Time Enthusiasm Confidence to have a go Involve Students Work out Purpose Know your Audience Have Fun Final Word EllaFOOD Woodward BLOGGER Only Dolly Parton works 9 to 5 Show your brand credentials Build step by step Don’t sell out! Be authentic! Identify customer demand Do it and be different World of the visual Work smarter KEEP IN TOUCH TWITTER @bablakecareers LINKED IN https://uk.linkedin.com/in/woodyswebwatch [email protected] 07968 263610 @woodyswebwatch @18before18 .
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