CDI NATIONAL CONFERENCE – DECEMBER 2017

JOINING THE TWITTERATI and other social squads

Mr Mark Woodward

HEAD OF CAREERS

SCEPTICS CONSIDER

Cars and Planes Rock ‘n’ Roll Literature Television The Internet

Weapons Power IF I CAN, YOU CAN!

Trust Me!

• It’s logical, helpful and manageable • You will enjoy social media and see benefits

NOT AN EXPERT ON SOCIAL MEDIA BUT... POSITIVE, CHEERFUL APPROACH

LISTEN, READ TRUST STUDENTS LOOK AT BUSINESS MODELS EMBRACE BEST OF THE NEW PROFESSIONAL DIGITAL PORTFOLIO

ROLE = BE INFORMED, NETWORK; DELIVER; INFORM, GUIDE

LIFEBLOOD

MUSIC FAMILY PHOTOGRAPHY SPORT HUMOUR TRAVEL

Radio 6 & Radio 2 Private Eye Have I Got News For You Guardian Question Time MARK WOODWARD

HEAD OF CAREERS

Bablake School 1987- present

OFFICIAL ROLES • HEAD OF CAREERS since 1998 [Refreshed Programme/ New Careers Centre Sept 2017] • SOCIAL MEDIA since 2017 (Unofficial role since 2004...) • MAGAZINE EDITOR/ PRESS OFFICER since 2006 • 6TH FORM TUTOR since 1991 • SIXTH FORM GAMES AFTERNOON since 2006 • U6TH ENRICHMENT – MUSIC/ PHOTOGRAPHY since 2006 • TEACHER I/C FEMINIST SOCIETY + Work with Director of Marketing/ Admissions and Marketing Manager

PREVIOUS ROLES Appointed as a Classics Teacher, who taught cricket/ games, in 1987 General Studies – MGAW’s Magical Musical Mystery Tour (late 90s) Webmaster 2004-17

#BEYONDBABLAKE #CAREERSHAT CRAC D18 Advisory Committee (Workshops on internet, gap years, interview technique, portable careers office...) ‘ ’ Founder of Lapsed WoodysWebwatch website LAUNCHING #18BEFORE18 #UNIQUEFORASCHOOL A story a day throughout the year Engaging, human, celebratory, reflective, community spirit

STUDENT JOURNALISM STANDING OUT

Unofficial Roles

1) PHOTOGRAPHY Unofficial Roles

SCHOOL PHOTOGRAPHY Unofficial Roles

SCHOOL PHOTOGRAPHY

Unofficial Roles

2) SOCIAL MEDIA

Early adopter (Friends Reunited, My Space)

Facebook [] [] Vimeo/ You Tube

#socialscore [Interactive Schools]

2017, 2014, 2013 1st 2016, 2015 2nd BABLAKE CAREERS RECIPE

PORTABLE24-7 CAREERS OPEN ALL HOURS SERVICE

Tablet / Phone

Tea/ coffee, cake, biscuits, music

Internet UCAS, Which?Uni, Not Going To Uni, LinkedIn, Twitter, iCould, Prospects, Fast Tomato

Publications Careers 2017, Careers Directory

+ SOCIAL MEDIA

SAFETY NET

Assuming:

Usual social media etiquette Suitable digital footprint Professional practice

EXCELLENT INFOGRAPHIC FROM:

ANUJA LATH [CEO/ Entrepreneur) TESTIMONY FROM.. @Miss_E_Miller

I’ve been using Twitter for six months and it’s already one of the best career decisions I’ve made.

For a while, it seemed that my relationship with WHY JOIN TWITTER teaching was going to be short lived (the first rush of excitement and energy was gone and in need of resuscitation). But thanks to some of the inspiring educators on Twitter, I have fallen back FIND AND SHARE RESOURCES in love with teaching. BE INFORMED Earlier this year, a colleague (@historychappy) GET A FRESH PERSPECTIVE presented a 10-minute continuing professional EMBRACE NEW IDEAS development session on how to expand your personal learning network. By the end of the CHANGE CONVERSATIONS session I was convinced by his ideas, and have since found Twitter to be an excellent way to develop professionally. @Miss_E_Miller Over the past few months, I have learned so much, not only about classroom teaching but GATSBY BENCHMARK also about wider educational debates. Here’s why I think all teachers should join the conversation, and some tips for getting started.

TOOLKIT

• IDEAL TECH Tablet and/ or phone Internet connection (wi-fi or data)

• YOU Patience Assess ‘best’ platform Cajole/ inspire student or colleague to support set up Watch, learn, plan, launch, advertise... State your own rules

ONLY COST = TIME HOW TO JOIN ‘TWITTER’

SET UP A PROFILE (NAME, INTERESTS, DESCRIPTION) FOLLOW MUTUAL ‘FEEDS’ WATCH READ PARTICIPATE SHARE USE THINK BEFORE YOU TYPE!

SEE: www.theguardian.com/teacher-network/2017/apr/20/teachers-on-twitter-why-join-get-started-social-media

www.twitter.com/signup

‘BE A RADIATOR,NOT A DRAIN!’

@Miss_E_Miller SOCIAL STRATEGY

Identify Target Audience Pupils and/ or Parents Know Your Goals Be Engaging! Light humour, photos, video Be Social! Comment, RT, Like Check Your Stats

140 characters doubled...! Spirit of brevity lost

bablakecareers @

@bablakecareers CUSTOMISED # PRIDEINOURPUPILS BABLAKEPUPILSEVERYWHERE OLDWHEATS STUDENTJOURNALISMSTANDINGOUT POSITIVEDIGITALPORTFOLIO 18BEFORE18 STAYINGAHEADOFTHEREST

+ Events et al...

RECIPE

TIPS - 1

KNOW YOUR COMFORT ZONE

Vlogging Words Photos RECIPE

TIPS – 2

DON’T TRY IT ALL

Facebook Twitter LinkedIn

School website presence RECIPE

TIPS – 3

DON’T REINVENT THE...

JPEG PIXEL BLOG

NB Copyright (ask, credit) RECIPE

TIPS - 4

SET YOUR BOUNDARIES

8am – 5pm Term-Time/ Holiday Platforms Update daily at.../ RT at...

RECIPE

TIPS – 5

UNHELPFUL PLATFORMS Instagram - visual only or similar - disposable

Student Territory – give them their space Careers Department is informing/ guiding, not advertising directly

Practical

SHOW24-7 OPEN AND ALL HOURS TELL

Bablake Website Social (Facebook/ Twitter/ Instagram/ Tumblr)

Careers Website and ‘Weebly’ Social (Facebook/ Twitter) LinkedIn School Link Fortnightly Newsletter

Practical

24-7 HOW!OPEN ALL HOURS

Website - site design & URL Plan! Mind map? Student assistance WEEBLY

Social Choose platform Watch/ Register PRIVACY/ SCHOOL NETWORK

Practical

SHOW24-7 OPEN AND ALL HOURS TELL

ReplacedTWITTER email/ the phone?

People (inc former pupils)

Jobs (HASHTAGS)

Companies (latest information)

Advice (HASHTAGS)

(The Untouchables) Conversations

REAL NETWORKING! https://twitter.com/stretchmag/status/749947192014700544 #BABLAKEPUPILSEVERYWHERE Practical

SHOW24-7 OPEN AND ALL HOURS TELL

LINKED IN

People (inc former pupils)

Jobs (Terms, trends)

Companies (Global punch)

Groups (CPD)

(Information) Articles

REAL NETWORKING! https://www.linkedin.com/pulse/10-people-follow-graduate-apprentice-recruitment-christos-orthodoxou

Practical

SHOW24-7 OPEN AND ALL HOURS TELL

FACEBOOK Engagement

Public display

Pages

Groups – most useful aspect for Careers

Insights

EVERYONE USES IT!

REAL NETWORKING!

Old Wheatleyans / Former Pupils

Alternative Options at 18 Mark Woodward Photography

THE#AI FUTURE #DATA #AR

http://colegialesinfo.com.ar/wp-content/ uploads/2016/04/ tecnologia-1458333w620.jpg Food for Thought

GATSBY BENCHMARKS

SOCIAL MEDIA SUPPORTS EVERY ASPECT SUMMARY

Online24-7 Careers OPEN ALL HOURS Service

Time Enthusiasm Confidence to have a go Involve Students Work out Purpose Know your Audience Have Fun Final Word

EllaFOOD Woodward BLOGGER

Only Dolly Parton works 9 to 5 Show your brand credentials Build step by step Don’t sell out! Be authentic! Identify customer demand

Do it and be different World of the visual Work smarter KEEP IN TOUCH

TWITTER

@bablakecareers

LINKED IN https://uk.linkedin.com/in/woodyswebwatch

[email protected] 07968 263610

@woodyswebwatch @18before18