CDI NATIONAL CONFERENCE – DECEMBER 2017
JOINING THE TWITTERATI and other social squads
Mr Mark Woodward
HEAD OF CAREERS
SCEPTICS CONSIDER
Cars and Planes Rock ‘n’ Roll Literature Television The Internet Social Media
Weapons Power IF I CAN, YOU CAN!
Trust Me!
• It’s logical, helpful and manageable • You will enjoy social media and see benefits
NOT AN EXPERT ON SOCIAL MEDIA BUT... POSITIVE, CHEERFUL APPROACH
LISTEN, READ TRUST STUDENTS LOOK AT BUSINESS MODELS EMBRACE BEST OF THE NEW PROFESSIONAL DIGITAL PORTFOLIO
ROLE = BE INFORMED, NETWORK; DELIVER; INFORM, GUIDE
LIFEBLOOD
MUSIC FAMILY PHOTOGRAPHY SPORT HUMOUR TRAVEL
Radio 6 & Radio 2 Private Eye Have I Got News For You Guardian Question Time MARK WOODWARD
HEAD OF CAREERS
Bablake School 1987- present
OFFICIAL ROLES • HEAD OF CAREERS since 1998 [Refreshed Programme/ New Careers Centre Sept 2017] • SOCIAL MEDIA since 2017 (Unofficial role since 2004...) • MAGAZINE EDITOR/ PRESS OFFICER since 2006 • 6TH FORM TUTOR since 1991 • SIXTH FORM GAMES AFTERNOON since 2006 • U6TH ENRICHMENT – MUSIC/ PHOTOGRAPHY since 2006 • TEACHER I/C FEMINIST SOCIETY + Work with Director of Marketing/ Admissions and Marketing Manager
PREVIOUS ROLES Appointed as a Classics Teacher, who taught cricket/ games, in 1987 General Studies – MGAW’s Magical Musical Mystery Tour (late 90s) Webmaster 2004-17
#BEYONDBABLAKE #CAREERSHAT CRAC D18 Advisory Committee (Workshops on internet, gap years, interview technique, portable careers office...) ‘ ’ Founder of Lapsed WoodysWebwatch website LAUNCHING #18BEFORE18 #UNIQUEFORASCHOOL A story a day throughout the year Engaging, human, celebratory, reflective, community spirit
STUDENT JOURNALISM STANDING OUT
Unofficial Roles
1) PHOTOGRAPHY Unofficial Roles
SCHOOL PHOTOGRAPHY Unofficial Roles
SCHOOL PHOTOGRAPHY
Unofficial Roles
2) SOCIAL MEDIA
Early adopter (Friends Reunited, My Space)
Facebook Twitter Instagram Pinterest Tumblr [Vine] [Periscope] Vimeo/ You Tube
#socialscore [Interactive Schools]
2017, 2014, 2013 1st 2016, 2015 2nd BABLAKE CAREERS RECIPE
PORTABLE24-7 CAREERS OPEN ALL HOURS SERVICE
Tablet / Phone
Tea/ coffee, cake, biscuits, music
Internet UCAS, Which?Uni, Not Going To Uni, LinkedIn, Twitter, iCould, Prospects, Fast Tomato
Publications Careers 2017, Careers Directory
+ SOCIAL MEDIA
SAFETY NET
Assuming:
Usual social media etiquette Suitable digital footprint Professional practice
EXCELLENT INFOGRAPHIC FROM:
ANUJA LATH [CEO/ Entrepreneur) TESTIMONY FROM.. @Miss_E_Miller
I’ve been using Twitter for six months and it’s already one of the best career decisions I’ve made.
For a while, it seemed that my relationship with WHY JOIN TWITTER teaching was going to be short lived (the first rush of excitement and energy was gone and in need of resuscitation). But thanks to some of the inspiring educators on Twitter, I have fallen back FIND AND SHARE RESOURCES in love with teaching. BE INFORMED Earlier this year, a colleague (@historychappy) GET A FRESH PERSPECTIVE presented a 10-minute continuing professional EMBRACE NEW IDEAS development session on how to expand your personal learning network. By the end of the CHANGE CONVERSATIONS session I was convinced by his ideas, and have since found Twitter to be an excellent way to develop professionally. @Miss_E_Miller Over the past few months, I have learned so much, not only about classroom teaching but GATSBY BENCHMARK also about wider educational debates. Here’s why I think all teachers should join the conversation, and some tips for getting started.
TOOLKIT
• IDEAL TECH Tablet and/ or phone Internet connection (wi-fi or data)
• YOU Patience Assess ‘best’ platform Cajole/ inspire student or colleague to support set up Watch, learn, plan, launch, advertise... State your own rules
ONLY COST = TIME HOW TO JOIN ‘TWITTER’
SET UP A PROFILE (NAME, INTERESTS, DESCRIPTION) FOLLOW MUTUAL ‘FEEDS’ WATCH READ PARTICIPATE SHARE USE HASHTAGS THINK BEFORE YOU TYPE!
SEE: www.theguardian.com/teacher-network/2017/apr/20/teachers-on-twitter-why-join-get-started-social-media
www.twitter.com/signup
‘BE A RADIATOR,NOT A DRAIN!’
@Miss_E_Miller SOCIAL STRATEGY
Identify Target Audience Pupils and/ or Parents Know Your Goals Be Engaging! Light humour, photos, video Be Social! Comment, RT, Like Check Your Stats
140 characters doubled...! Spirit of brevity lost
bablakecareers @
@bablakecareers CUSTOMISED # PRIDEINOURPUPILS BABLAKEPUPILSEVERYWHERE OLDWHEATS STUDENTJOURNALISMSTANDINGOUT POSITIVEDIGITALPORTFOLIO 18BEFORE18 STAYINGAHEADOFTHEREST
+ Events et al...
RECIPE
TIPS - 1
KNOW YOUR COMFORT ZONE
Vlogging Words Photos RECIPE
TIPS – 2
DON’T TRY IT ALL
Facebook Twitter LinkedIn
School website presence RECIPE
TIPS – 3
DON’T REINVENT THE...
JPEG PIXEL BLOG
NB Copyright (ask, credit) RECIPE
TIPS - 4
SET YOUR BOUNDARIES
8am – 5pm Term-Time/ Holiday Platforms Update daily at.../ RT at...
RECIPE
TIPS – 5
UNHELPFUL PLATFORMS Instagram - visual only Snapchat or similar - disposable
Student Territory – give them their space Careers Department is informing/ guiding, not advertising directly
Practical
SHOW24-7 OPEN AND ALL HOURS TELL
Bablake Website Social (Facebook/ Twitter/ Instagram/ Tumblr)
Careers Website and ‘Weebly’ Social (Facebook/ Twitter) LinkedIn School Link Fortnightly Newsletter
Practical
24-7 HOW!OPEN ALL HOURS
Website - site design & URL Plan! Mind map? Student assistance WEEBLY
Social Choose platform Watch/ Register PRIVACY/ SCHOOL NETWORK
Practical
SHOW24-7 OPEN AND ALL HOURS TELL
ReplacedTWITTER email/ the phone?
People (inc former pupils)
Jobs (HASHTAGS)
Companies (latest information)
Advice (HASHTAGS)
(The Untouchables) Conversations
REAL NETWORKING! https://twitter.com/stretchmag/status/749947192014700544 #BABLAKEPUPILSEVERYWHERE Practical
SHOW24-7 OPEN AND ALL HOURS TELL
LINKED IN
People (inc former pupils)
Jobs (Terms, trends)
Companies (Global punch)
Groups (CPD)
(Information) Articles
REAL NETWORKING! https://www.linkedin.com/pulse/10-people-follow-graduate-apprentice-recruitment-christos-orthodoxou
Practical
SHOW24-7 OPEN AND ALL HOURS TELL
FACEBOOK Engagement
Public display
Pages
Groups – most useful aspect for Careers
Insights
EVERYONE USES IT!
REAL NETWORKING!
Old Wheatleyans / Former Pupils
Alternative Options at 18 Mark Woodward Photography
THE#AI FUTURE #DATA #AR
http://colegialesinfo.com.ar/wp-content/ uploads/2016/04/ tecnologia-1458333w620.jpg Food for Thought
GATSBY BENCHMARKS
SOCIAL MEDIA SUPPORTS EVERY ASPECT SUMMARY
Online24-7 Careers OPEN ALL HOURS Service
Time Enthusiasm Confidence to have a go Involve Students Work out Purpose Know your Audience Have Fun Final Word
EllaFOOD Woodward BLOGGER
Only Dolly Parton works 9 to 5 Show your brand credentials Build step by step Don’t sell out! Be authentic! Identify customer demand
Do it and be different World of the visual Work smarter KEEP IN TOUCH
@bablakecareers
LINKED IN https://uk.linkedin.com/in/woodyswebwatch
[email protected] 07968 263610
@woodyswebwatch @18before18