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Social Media and Digital Technology Social Media and Digital Technology Part 1 - Social Media & Social Part 2 - How “Big Data” will Networking change your life • Learn the history of social • What is “Big Data” and who media and look at some of is collecting it? How will it the more familiar names be used for marketing? We such as Facebook and will look at advances in Twitter and how they are digital technology hardware used. We will discuss the and what might lie ahead. good, the bad and the ugly We will also explore how or social media and digital technology is used in consider some points to everyday life. ponder. Social Media and Digital Technology Part 3 - Social Media and Part 4 - Learning for life Journalism through MOOCs • From courtrooms to • MOOCs (“massively open communities to staffing, online classes” – Take a tour social media are changing of freely available online the way we get news – and courses and tutorials. challenging traditional Discuss implications of notions of what “news” is. accessibility as well as the cost and quality of higher education. We will explore some online education possibilities. Social Media and Digital Technology Part 5 - New media, privacy & Part 6 - Harnessing the the First Amendment wisdom of crowds online • New media make new law – • Crowds can be stupid and or at least, pose new brutal, but under the right questions for old law. How circumstances, crowd has the concept of “privacy” collaboration can lead to changed? How do we do stunningly good results. For jury selection? What kinds example, we will talk about of information do we trust – Wikipedia, discuss its flaws or do not trust? and give you a chance to actually make some changes to the entries. Social Media & Social Networking: what’s it all about? Osher Lifelong Learning Institute at Vanderbilt – October 4, 2012 DEFINITIONS: SOCIAL MEDIA SOCIAL NETWORKING • Is a collection of internet- • Think of it as an online based tools and platforms community of people that enables the sharing of (individuals, groups & information. organizations) with • A common thread running common interests, who use through all definitions of a website and other social media is a blending of technologies to technology and social communicate with each interaction. other and share information, resources, etc. NOTE: there is a grey area between the definitions of social media and social networking, so if you hear one term used instead of the other, don’t sweat it. Most people use them interchangeably. A Timeline of Social Media and Social Networking • 1971 - The first email was delivered (the two computers were sitting next to each other in Cambridge, MA, and one sent “QWERTYUIOP”, the string of letters on the top line of the keyboard) • 1978 – Two Chicago computer hobbyists invented the bulletin board system (BBS) to inform friends of meetings and share information through postings. • 1979 – Usenet was an early bulletin board that connected Duke and the University of North Carolina • 1985 – The America Online (AOL) service opened. • 1989 – British engineer Tim Berners-Lee began work at CERN (European Organization for Nuclear Research) on what was to become the World Wide Web. • (NOTE: It was not invented by this man • In 1993, CERN donated the WWW technology to the world for free. • 1994 – Beverly Hills Internet (BHI) started GeoCities which allowed users to create their own websites modeled after types of urban areas. Yahoo, which opened as a major internet search engine in 1994, owns GeoCities today. It has since shut down. • 1994 – More than 1,500 Web servers were online and people were referring to the Internet as the Information Superhighway. A Timeline of Social Media and Social Networking (continued) • 1997 – SixDegrees.com let users create profiles and list friends. • 1997 – AOL Instant Messenger lets users chat in “real time.” • 1998 – Google opens as a major internet search engine and index. • 1999 – Friends Reunited was founded in Great Britain to locate past school pals and is hailed as the first online social network to achieve prominence. • 2000 – 70 million computers were connected to the Internet. • 2001 – Wikipedia, the online encyclopedia, was started (NOTE: Professor Doug Fisher will spend a lot more time with this topic on November 8th) • 2001 – Apple started selling iPods. • 2002 – Friendster, a social networking website, opened to the public in the US and grew to 3 million users in 3 months. • 2002 – AOL had 34 million members. • 2003 – MySpace, another social networking site, was launched as a clone of Friendster. • 2003 – LinkedIn was started as a business-oriented social networking site for professionals. A Timeline of Social Media and Social Networking (continued) • 2003 – There were more than 3 billion Web pages. • 2004 – Facebook was started at Harvard. It was referred to at the time as a college version of Friendster. • 2005 – Rupert Murdoch’s News corporation purchased MySpace for $580 million. (It was subsequently sold to singer Justin Timberlake and friends for $35 million in 2011.) • 2005 – YouTube began storing and retrieving videos. • 2005 – Facebook launched a version for high school students. • 2005 – There were more than 8 billion Web pages. • 2006 – MySpace was the most popular social networking site in the US; Facebook would take away that lead in 2008. • 2006 – Twitter was launched as a social networking and microblogging site, enabling members to send and receive 140-character messages called “tweets.” • 2006 – Facebook membership was expanded and opened to anyone over age 13. • 2006 – Google had indexed more than 25 billion Web pages, 400 million queries per day, 1.3 billion images and more than a billion Usenet messages. A Timeline of Social Media and Social Networking (continued) • 2007 – Apple released the first iPhone Smartphone. (More about that next week.) • 2008 – Facebook tried unsuccessfully to buy Twitter for $500 million in stock. • 2010 – It was estimated the population of Internet users was 1.97 billion. That was almost 30% of the global population. • 2010 – The Internet had surpassed newspapers as the third primary way for Americans to get news. National and local TV stations were strong, first and second, but the Internet was ahead of national and local newspapers. (NOTE: Gene Policinski will have a lot more to say about this in coming classes.) • 2010 – Apple released the iPad tablet computer. • 2010 - Facebook’s rapid growth moved it above 500 million users while MySpace declined to 57 million users, down from 75 million. • 2011 – Social media had become an integral part of our daily lives with more than 750 million people on Facebook, 65 million tweets sent through Twitter each day, and 2 billion video views every day on YouTube. LinkedIn had 90 million professional users. • 2011 – Public sharing of so much personal information via social media sites raised concern over privacy. • 2012 – It is estimated that Internet users will double by 2015 to a global total of some four billion users, or nearly 60% of Earth’s population. Who are the major players? • is a social networking site that was • is a microblogging social media site that founded in 2004 at Harvard by Mark was created in 2006 by Jack Dorsey in San Zuckerberg and several others. It has Francisco. It has about 500 million users revenue of about $1.2 billion. Facebook and will generate $1 billion in ad revenue has approximately a billion active in 2014. The definition was "a short burst accounts as of the end of August. of inconsequential information," and Zuckerberg owns around 28% of the "chirps from birds." No more than 140 company and is worth around $13 billion. characters of information at a time (the Members are invited to be “Friends” or to limit for SMS messages) are sent in “Like” Fan Pages or Groups. It has messages referred to as “tweets.” As of significant media impact, social impact March 2012, about 340 million tweets are and political impact. Its stock has gone posted each day, equaling about 4,000 from a high of 42 to around 21, a 50% tweets sent each second. Members are tumble. Members report a “status” that invited to “Follow” others or be can be almost anything. It may or may not “Followed” by other. Think “Arab Spring” be interesting to any of their “friends.” and other protests. More Major Players • was founded in 2009 by Dennis Crowley. • is a video-sharing website and was It is a location-based social networking founded in February 2005 by Chad Hurley site for mobile devices. Users “check in” and Jawed Karim. In November 2006, it at venues using a mobile website, text was bought by Google, Inc. for $1.65 messaging or a device-specific application billion) It is one of those hybrid social by selecting from a list of venues the media and social networking sites application locates nearby. Location is because registered users can comment on based on GPS hardware in the mobile other people’s videos. The argument is device or network location provided by that it is primarily a social media site the application. As of April 2012, the because it focuses on the videos while company reported it had 20 million social networking sites concentrate on registered users. The company was relationships with people. For those old expected to pass 750 million check-ins enough to remember: “Certs is a candy before the end of June, with an average of mint. Certs is a breath mint. Stop, you’re about 3 million check-ins per day. 50 both right! Certs gives you two-two-two percent of users are outside the US. mints in one!” And for the business person… • A business-oriented social networking site • A major feature of LinkedIn is its groups, started in 2003 when the five founders enabling anyone to start a group based on invited 300 contacts to become members an association or industry topic.
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