FINNISH DAIRY INDUSTRY meets IRANIAN DAIRY INDUSTRY

“From farm to fork” means that program offers holistic view into the whole value chain in dairy industry.

Main Target Who will Attend?

To raise awareness of Finnish dairy industry and 100-150 people from Finnish Ministry of cluster among Iranian authorities. Build contacts Agriculture, Ministry of Health (FDA) and Ministry between Iranian and Finnish companies by sharing of Trade, Consumer Protection Organizations, common challenges and solutions. Find right Authorities and CEO, CSO, VPs, Head of Business partners for business. Fostering the business Development, Sales and Marketing VPs, Managers, between Iranian and Finnish Dairy Industry. Arise Country Managers of Universities, Research awareness of Finnish dairy cluster companies in institutes, farming organizations, Top Dairy Iran and get media publicity. companies, etc.

Iran- Country Profile

12.8% 93% 75.4 Y 72% Unemployment Literacy rate (19-40) Life Expectancy Iranians of working years old age (15-64) 6-8% 30% 5,075 US$ 406 bn US$ Expected Annual Investments/ GDP GDP Per capita GDP Growth (2016-2021)

81.1 Y 63% 8.7% 100% Life Expectancy Finnish of working Unemployment Literacy rate (19-40) years old age (15-64)

1.2% 20% 42,000 US$ 230 bn US$ Expected Annual Investments/ GDP GDP Per capita GDP Growth (2016-2021)

Seminar Agenda

Wednesday, February 14, 2018 08:00 – 17:00 Venue: Espinas Palace Hotel

08:00 – 08:30 Welcoming / Registration / Coffee 08:30 – 10:30 Keynotes Speeches

08:30 – 08:40 Holy Quran Recitation / National Anthems 08:40 – 08:50 Welcoming Remarks Ambassador of Finland, H.E Mr. Keijo Norvanto 08:50 – 09:00 Opening Remarks Director for International Affairs of Finland MOAF, Mr. Jyri Ollila 09:00 – 09:05 Greeting Message Minister of Agriculture and Foresty, H.E. Mr Jari Leppä 09:05 – 09:20 Introduction to Iran-Finland Trading MIMT Deputy Minister, Dr. Mojtaba Khosrotaj (TBC) 09:20 – 09:35 IFDA General Rules and Regulations MOH Deputy Minister, Dr. Gholamreza Asghari (TBC) 09:35 – 09:50 Overview of Iran Farming Business Official Representative from MOA (TBC) 09:50 – 10:05 An Introduction to Iranian Food Sector MIMT Ministry, Mr. Mehdi Sadeghi Niaraki 10:05 – 10:20 ICC Supports and Iran-Finland Bilateral Iran Chamber of Commerce, Dr. Majid Ghadiri

10:30 – 11:00 Break and Coffee 11:00 – 12:30 Workshops Nutrition Animal Health and Farming Subjects Subjects ✓ Nutrition Facts and dairy process ✓ Introduction of farming and Feeding systems ✓ Introduction to Valio nutrition research ✓ Preservations and new technology ✓ Food hygiene and safety ✓ Sustainable Farming ✓ Nutrition and health of children & families ✓ Minerals and special feeds Speakers Speakers 1. Chairman: Dr. Sheikholeslami 1. Chairman: Mr. Moghadasi The Founder of the Iran’s Scientific Association for Iran Association of Cattle Healthy Food & Nutrition 2. Dr. Majid Ghadiri 2. Professor Mikael Fogelholm Chairman of Iran Feed Industry Association University of , Department of Food and 3. Mr. Ilmo Aronen Nutrition, talk about Food-based dietary guidelines Raisio Agro and obesity/metabolic syndrome/type 2 diabetes 4. Mr. Seppo Niskanen 3. Mr. Reijo Laatikainen, dietcian, author and researcher, Director at Viking Genetics Finland / FABA CEO at BoostOn Oy

12:30 – 13:30 Lunch

13:30 – 14:15 Keynotes Speeches

13:30 – 13:45 Company Introduction Valio Oy, Dr. Ross Crittendend

13:45 – 14:00 Company Introduction Raisio Agro, Mr. Ilmo Aronen 14:00 – 14:15 Company Introduction HAMK, Dr. Eija Laitinen

14:15 – 15:30 Workshops Dairy Process Technology Education Subjects Subjects ✓ Overview of Iran Process Technologies ✓ Introduction of Nutrition Research ✓ Filtration Technology ✓ Dairy Schools and Special Courses ✓ Lactose Free Technology

Speakers Speakers 1. Chairman: Mr. Bakeri 1. Chairman: Dr. Koushki Iranian Dairy Industry Association Member of Iranian Society of Food Science & 2. Dr. Ross Crittenden Technology Valio 2. Dr. Mortazavian, Deputy of Food Sicience & Technology Faculty of Shahid Beheshti University 3. Prof Mikael Fogelholm Helsinki University, Talk about higher education in human nutrition towards multidisciplinary 4. Dr. Mona-Anitta Riihimäki Director of Bioeconomy Research Unit, HAMK

15:30 – 15:45 Networking and Coffee Break Closing Remarks Workshops Chairmen 15:45 – 14:15 Conclusions and Certificates

Sponsors

Conference Valio Oy • HAMK has 7 campuses with around A DAIRY CO-OPERATIVE OWNED BY FARMERS • 7200 students • 625 teachers and other staff Valio dairy products are made from the pure • 31 degree programs, of which 5 are delivered entirely in Finnish . Take a look at the clean and pristine Arctic nature. English Valio's strategy is strongly based on global consumer trends. We HAMK has strong links to business and industry. Therefore, we can respond to changes in people's behaviour and requirements with offer our Finnish and foreign students authentic learning our own innovations and by engaging in cooperation with our environments and assignments for the benefit of both the partners. We respond to consumers' needs with both milk-based students and enterprises. and other products. An exceptional ability to transform innovations into solutions that serve consumers' needs has always been one of Valio's strengths. What has made this possible is the close Raisioagro cooperation between our various operations. Raisio Feed Ltd and Raisio's grain trade unit combined into Raisioagro Ltd on 1 In 1919, Valio’s laboratory served as the location where chemist January 2012. Raisioagro is now a modern began his life’s work. With no compromises Agri-trader but still the same familiar and on quality and with a firm focus on scientific collaboration, A.I. reliable partner as before. In addition to high-quality feeds and Virtanen led the laboratory from 1921 onwards, for nearly 50 years. expertise in livestock feeding and crop farming, Raisioagro Of Virtanen’s inventions, AIV fodder and AIV salt, in particular, were provides producers with a high-quality range of other inputs and revolutionary, and Virtanen’s inventions led to him receiving the farming supplies. in 1945. Raisioagro is a competent and reliable Finnish partner and a Founded in 1905 by farmers, Valio is the biggest dairy company in forerunner. We invest in quality and environmental sustainability. Finland and known for its high-quality consumer products. Because Our focus will remain on feeds, feeding expertise and crop we are still owned by the very farmers who produce our milk, it is farming. Other inputs and farming supplies complement our only natural for us to focus on sustainable farming. A happy cow services. our comprehensive services for producers and farmers simply produces better quality milk. are professional and easy to use. All customers have their own contact persons to take care of the farm's needs. As Raisioagro's HAMK customer, you have the best experts at your disposal – and Häme University of Applied Sciences Raisioagro has the best producers and farmers as customers. (HAMK) is a multidisciplinary higher education institution situated Our product range includes centrally in the most populated area • Minerals, concentrates, Semi-concentrates and complete of southern Finland. feeds for: The Finnish higher education system comprises universities and • Cows, calves and beef cattle reindeer universities of applied sciences that are authorized by the • Rainbow trout, Salmon, Brown trout and whitefish government. HAMK is situated centrally in the most populated area of the Raisiagro has made feed mixes since 1948 and the company's country, southern Finland, where about half of all Finns live. market position in Finland is approximately 40% in farm feeds and over 50% in fish feeds. Fish and farm feeds are exported to , the Baltic Countries and the CIS countries.

Organizers

Conference

Parsia BDS Group Nordic Business Solutions

Parsia is a multi-based NBS is a company in Iran consulting company in Iran which its main target is to consisting of separate promote Iran-Finland divisions offering as diverse services as Research and Market bilateral relations and also help Finnish companies to enter Intelligence, Strategy Advisory services, Business Partner Iran market with a full understanding of Iran needs and Match-making and Due Diligence, Business Development, goals, increase the chance of doing successful business in Marketing Communication and turn-key Event Management. Iran and select the most promising Iranian partners for future collaboration. This goes the same for the Iranian In light of the historic nuclear agreement and major economic companies which would want to enter Finland market. One opening / unparalleled business opportunities, we have of the main sectors of NBS is Agro Business like, Farming, recently added extensive Business Support Services, to better Machinery, Food and Dairy Industry. help foreign companies get established and settle in Iran. Our client base consists of some of the most prestigious local and NBS services consist of; Market research, Business international companies and global brands from all concerns Development Solutions, Business Partner Match-Making, of the world. Event Management, Food Industry related services and Import/Export different products (mainly in agriculture and www.ParsiaBDS.com Food industries)

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