spicing up strategy & brand hello! Hot Mustard is a consultancy and design studio based in Sydney. We develop strategic brand and marketing programs that take our clients to another level. Our building blocks are your values, culture, vision and objectives. We bring our strategic insight, our long track record of experience and our passion for creating design solutions that are both highly engaging and effective within your context. Whether you are trying to influence stakeholders, strengthen client or consumer communications, bring your people together around a key focus or simply move forward in a distinctively different direction, we can help. If you would like to learn more, please feel free to call us for a chat. t +61 2 9439 9270 a complete creative Brand Information Environmental Advertising Project communication Development Design Design & Media Management service Name Development Brochures Exhibition & Slogans & Concept Print Production Logo Design Annual Reports Trade Shows Development Illustration Corporate Identity Corporate Literature Media Events Print Advertising Photography Business Cards Publications Posters & Banners Direct Marketing Copy Writing Stationery Items Newsletters Signage Point-of-sale Animation Packaging Window Displays Radio Advertising Multimedia Web Design Retail Branding Corporate Videos Product Launches Ad Placements design portfolio Year in Review Review of Operations Contents Introduction 2 Letter to the Minister 2 Chief Executive’s Foreword 3 About State Transit 4 Year in Review Year Network Maps 7 Performance Highlights 10 Year In Review 14 Customer Service 16 Environment 26 Safety 28 People 36 Competitive Business 44 Western Sydney Buses 50 Financial Statements 52 State Transit Authority State Transit Annual Report 2010/11 Annual Report Transit State of New South Wales 54 State Transit Authority Division 104 Western Sydney Buses Division 124 Appendices 144 Index 179 Bus Fleet In 2010/11, 235 new buses were delivered to State Transit. These 14 State Transit Authority of New South Wales - Annual Report 2009/10 15 buses included the last of the 545 replacement bus contract and the Introduction 150 articulated growth bus contract Contents which were delivered on time by 30 June 2011. The delivery of these new buses and Introduction subsequent retirement of older buses has further reduced the average age of Letter to the Minister 2 State Transit’s bus fleet to 10.89 years. Chief Executive’s Foreword 3 About State Transit 4 Metrobus Network Network Maps 7 Expands Performance Highlights 10 State Transit worked with the Department of Transport to expand Performance the Metrobus network in 2010/11, Year In Review with an additional 10 new routes Customer Service 16 hitting the streets, providing around Highlights half a million additional passenger Environment 26 spaces each week. Safety 30 These new routes, announced in People 36 Patronage July 2010, bring the total number Competitive Business 44 of Metrobus routes to 13 across Sydney, and for the first time, see the Western Sydney Buses 50 Total patronage for State expansion of the Metrobus network Annual Report 2010/11 Transit in 2010/11 was to regions operated by private bus operators. Financial Statements 206.688 million trips, 2.012 million more trips State Transit operates eight Metrobus State Transit Authority routes, with the remaining routes of New South Wales 54 than the previous financial operated by private bus companies, State Transit Authority year (up 1%). Sydney ComfortDelGro Cabcharge and Division 100 Veolia Transport. Buses’ patronage increased Western Sydney Buses Metrobus services are proving Division 118 by 1.980 million (up 1%) to extremely popular, with more than 191.855 million trips and 16 million people jumping on board Newcastle Buses and Ferries State Transit operated services since Appendices 136 their introduction. patronage remained steady at 12.069 million trips. Index 168 Patronage on the Liverpool to Parramatta Transitway continued to grow, increasing 133,000 trips (up 5%) to 2.764 million trips. 10 State Transit Authority of New South Wales - Annual Report 2010/11 11 State Transit Hot Mustard has worked alongside State Transit over a number of years to develop inspiring Annual Reports, campaigns and newsletters. These pieces have been aligned with the brand development over time and portrayed bold visual statements of the organisation’s progress. Global Television Global Television were looking to revamp their branding ahead of the Melbourne Commonwealth Games. They commissioned Hot Mustard to develop a fresh look and feel across all applications including corporate identity, branding guidelines, stationery and company presentations. Granite & Marble Works (GMW) Hot Mustard has worked closely with GMW to redesign and relaunch its premium brand in the commercial and residential building space. The new brand and accompanying communications approach have been applied across a range of applications including website, product brochures, direct mail, advertising, corporate gifts and stationery. ISSUE ONE VIEW ON WEB l SEND TO A FRIEND l UPDATE YOUR DETAILS Inventory Rationalisation: It’s weight management – not dieting Reducing complexity and uncertainty in the supply chain At a recent event held by the SCLAA, Henry Brunekreef, Principal Consultant with Logiworx provided some valuable insights to reducing complexity and uncertainty in the supply chain. READ MORE > Case Study Lorem ipsum dolor sit amet Tim Foster Logiworx Pty Ltd Driving shareholder value Consectetur adipiscing elit. Nunc Commercial Director 133 Alexander St tempor ipsum vel dolor varius Crows Nest NSW 2065 posuere. Mauris pulvinar convallis with your supply chain lorem eu commodo. Curabitur t +61 2 9431 5399 mattis mattis justo, quis convallis A new book released recently in the US shows how a successful f +61 2 9439 2738 nunc congue in. Vivamus cursus supply chain can contribute to a company’s economic profit and thus m +61 410 528 318 est vel purus pellentesque pretium. increase shareholder value. Curabitur congue posuere. [email protected] The book, The New Supply Chain Agenda, was written by supply chain READ MORE > www.logiworx.com.au experts Reuben Slone, Paul Dittmann and the late John Mentzer. The following is a brief excerpt: High Achiever Given the hype of the last ten years surrounding the supply chain Oh what a feeling for high flyer excellence of companies such as Walmart, Toyota, and Amazon, why Charles Kim became involved in do so many firms still not get it? supply chain and logistics “purely by chance”. The success of the firms ranked in an AMR Research’s Supply Chain Top 25, such as Apple, IBM, and Proctor & Gamble, should have made As Manager of Dealer Support everyone focus on supply chain as the driver of shareholder value. Services at Toyota Australia he is now the driving force behind one The most neglected pathway to increasing shareholder value runs of the most dynamic supply chain through the supply chain. operations in the country. This isn’t a cost-cutting argument, though supply chain excellence READ MORE > Tim Foster Logiworx Pty Ltd often dramatically reduces costs over the long term. Commercial Director 133 Alexander St In fact, reaching excellence is expensive, both in terms of executive Workplace Crows Nest NSW 2065 attention and actual cash outlays. Snooze you lose: How to prevent t +61 2 9431 5399 driver fatigue Supply chain excellence drives shareholder value because it controls f +61 2 9439 2738 Under new state and federal laws, the heartbeat of the firm – the fundamental flow of materials and everyone in the supply chain must m +61 410 528 318 information from suppliers through the firm to its customers. take “reasonable steps” to prevent [email protected] READ MORE > driver fatigue. www.logiworx.com.au Management must ensure its employees do not drive a heavy vehicle while impaired by fatigue. READ MORE > LOGIWORX Meet Our Team Supply Chain Events Tip of the Month Five minutes with Logiworx A new book released recently in the Maintain a long-term vision Operations Director US shows how a successful supply When you’re struggling to meet increasing orders or David Irvine. chain can contribute to a company’s dealing with the headaches of adding personnel, it’s READ MORE > economic profit and thus increase easy to lose track of why you started the business in shareholder value. the first place. READ MORE > SOLUTIONS RESULTS LATEST NEWS ABOUT LOGIWORX CONTACT US Logiworx SYDNEY 133 Alexander St Crows Nest NSW 2065 T +612 9431 5399 F +612 9439 2738 MELBOURNE Level 27, 101 Collins St Melbourne VIC 3000 T +613 9221 6134 F +613 9221 6334 BRISBANE Level 36, Riparian Plaza, 71 Eagle St Brisbane QLD 4000 T +617 3087 3451 F +617 3087 3453 This international logistics company commissioned Hot Mustard to develop a fresh brand to reflect their organisation and culture. A dynamic modern look and feel was conceptualised and applied across a broad range of media such as website, stationery, presentation folders, newsletters and powerpoint templates. Bulldogs NRL Club Hot Mustard worked closely with this NRL club to communicate its ethos and aspirations through a series of Annual Reports. Over a number of years, achievements included more engaging information layouts, greater consistency of brand execution and the integration of elements like player images to add new dimension. Poliform at home with Bill Granger... (with Plunge Design) ‘In my restaurants, I love to serve food that’s simple, fresh and offers