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Wish You Were Here – Liverpool City Region Edition Report

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Wish You Were Here – Liverpool City Region Edition Report The national headline data in this report has been updated. Please refer here for the updated data. Corresponding updated regional and local figures for this report are not however available. UK MUSIC · WISH YOU WERE HERE CONTENTS INTRODUCTION Michael Dugher 3 Chief Executive Officer, UK Music FOREWORD Steve Rotheram 5 Mayor of the Liverpool City Region A HIVE OF CREATIVITY Steve Levine 6 Grammy Award-Winning Music Producer LIVERPOOL CITY REGION IN NUMBERS 7 LIVE EVENTS 7 REGIONAL BREAKDOWN 8 NUMBERS IN CONTEXT Natalie Williams 10 Head of Research, UK Music LIVE MUSIC AS AN ATTRACTION Becky Ayres 12 Chief Operations Officer, Sound City & Modern Sky UK UK LIVE MUSIC 2016 IN NUMBERS 13 MUSIC TOURISM 2016 IN NUMBERS 13 A GLOBAL MUSIC HUB Craig G. Pennington 14 Editor-In-Chief, Bido Lito! Magazine THE TALENT PIPELINE 16 ACKNOWLEDGEMENTS 18 Photo Credit | Creamfields 2017 |© Nadia Moy 3 UK MUSIC · WISH YOU WERE HERE - LIVERPOOL CITY REGION UK MUSIC · WISH YOU WERE HERE - LIVERPOOL CITY REGION 4 INTRODUCTION This year marks the tenth anniversary the Wirral and St Helens also generated Steve Rotheram, we need to set up a fantastic music scene today. Together since Liverpool was the European over £1 million in box office spend, with Music Board for the whole Liverpool we can make sure that Liverpool is not Capital of Culture. It’s also ten Sefton not far off that too. Over 14,000 City Region. only known right across the globe for IMAGE years since UK Music, the umbrella people went to gigs in Halton. Whilst its brilliant musical past, but that it organisation representing every we do not have data for Knowsley, its Taking inspiration from San Francisco’s continues to be a world-famous music part of Britain’s music industry, was Music and Performing Arts Service is Entertainment Commission and the destination for many years to come. established. dedicated to providing young people London Music Board, a Music Board MICHAEL DUGHER fantastic musical opportunities. can work as well, if not even better, So let’s set ourselves this challenge: in So what better way to celebrate here in the new Liverpool City Region. future, like the Beatles did more than Chief Executive Officer, UK Music those landmarks than helping to set Liverpool has already rightly achieved fifty years ago, can we help create an out a blueprint for the Liverpool City UNESCO ‘City of Music’ status. Just like The London Music Board has environment where four young people Region’s amazing music scene for the Nashville, the home of country music succeeded in scrapping the Met growing up somewhere in the Liverpool next decade and hopefully for many in the United States, Liverpool has Police’s Form 696 which discriminated City Region get together to make music more years to come? an amazing music heritage of which against grime artists in the capital. It and go on to change the world? If we everyone is understandably proud. has also improved and strengthened get things right, I don’t see why not. That’s what this report is all about. But today we need to join forces and relationships between licensing Everybody knows about Liverpool’s work even harder to nurture the music authorities, developers and the music unrivalled musical past. But we wanted scene in the Liverpool City Region and industry. And it is helping to inform to answer this question: how important to protect it for future generations of changes to planning laws to protect is music to Liverpool City Region today music lovers. grassroots venues. Similarly, San and in future? Francisco’s Entertainment Commission That’s why I welcome BOP Consulting’s has succeeded in gaining status as Thanks to our research, we know that ‘Developing a Liverpool City of Music a “statutory consultee” in planning spending today by visitors to music Strategy’ report and the positive disputes affecting music venues. events in the Liverpool City Region determination of Mayor Joe Anderson, - covering Liverpool city centre as Liverpool City Council and ‘Culture We could do all of that in the Liverpool well as Sefton, Halton, Knowsley, St Liverpool’ to support the local music City Region if we had a Music Board. Plus Helens and the Wirral - generates an scene which brings so much enjoyment we can do so much more - including astonishing £135 million a year for to so many people and is critical to the enabling transport links for music fans the local economy. And according to local economy. Both that report and to be improved, helping developing our latest figures, almost one million this ‘Wish You Were Here: Liverpool City the right infrastructure for the music people poured into live music events Region Edition’ research provides the industry and promoting more access to in the region in 2016. right context to consider how the music music education and rehearsal spaces. industry in Liverpool and the wider Two years ago, I was lucky enough City Region can best be protected, Importantly, the Liverpool City Region to perform at the legendary Cavern supported and strengthened in the Music Board would be community and Club. Our research confirms that the future. industry-led. It would get all the right City of Liverpool has so much to offer stakeholders around the table and be when it comes to music. As well as the The Liverpool City Region’s devolution representative of every proud corner of tourist spots on Mathew Street, there deal recognises the need to place the City Region. It would take forward is the beautiful Liverpool Philharmonic culture and creativity at the heart the approach set out in ‘Developing Hall, the Echo Arena, hosting global of a strategy to accelerate economic a Liverpool City of Music Strategy’, superstars like Bob Dylan and Nile growth, improve skills and develop a providing opportunities for musicians Rodgers, as well as the O2 Academy distinctive offer for inward investment. to perform and music companies to and the Liverpool Empire. This presents a huge new opportunity grow. for music across the City Region. But there is so much more to the City That’s why I strongly believe that, Liverpool City Region is a very special Region than just the City itself. Both under the leadership of Metro Mayor part of the world in so many ways - and not least for its musical heritage and its 5 UK MUSIC · WISH YOU WERE HERE - LIVERPOOL CITY REGION UK MUSIC · WISH YOU WERE HERE - LIVERPOOL CITY REGION 6 FOREWORD A HIVE OF CREATIVITY In an increasingly competitive world The question is: how do we nurture It’s been interesting contributing to volume of very talented and well and globalised economy, there is an and support musical talent, but also this report as I’ve just been reading trained musicians that are a result of increasing pressure on cities and city develop the skills and infrastructure some fascinating social media streams the flourishing university system here. IMAGE regions to find a distinctive identity we need to build a sustainable and IMAGE featuring highlights from the past 40 and niche – to cultivate difference. successful local music industry in years in Liverpool when punk was in its For those who are either too young Liverpool City Region? stride. or don’t want to pursue the academic Liverpool City Region therefore has an route, the LIMF Academy, run by STEVE ROTHERAM enormous advantage and edge based As the success of local publishing STEVE LEVINE Eric’s, the now famous Liverpool venue, the Liverpool City Council, offers a on our extraordinary cultural history company Sentric testifies, the would be hosting a wide genre of live most enriching program encouraging Mayor of the Liverpool City Grammy Award-Winning Music Region and its inexhaustible capacity to create. digitalisation of music makes Producer bands all of whom went on to become anybody across the whole Merseyside geography less important and creates the next big thing in the subsequent area to enter a competition. Music and Liverpool are synonymous. space for a more distributed, nimble decade. To pick a few names from the It’s the city that gave birth to the most and innovative industry. I want music archive listings, some are still touring So far, the entrants have been important pop culture phenomenon to be an essential thread of our Fourth today, Tom Robinson, XTC, Ultravox & enormously diverse. Prizes include cash of the 20th century and has provided Industrial Revolution economy; it’s Talking Heads. to purchase any musical or recording more UK number 1 hits than anywhere integral to who we are, so we need to equipment and a year’s worth of else. It’s not only the prolific success ensure it is a fundamental component This illustrates how important smaller mentoring by industry professionals, of local musicians that has led to the of what we will be in the future. venues are for emerging talent, they as well as a BBC Music Introducing city’s designation as a UNESCO World allow development, to flesh out session that exposes their work to the City of Music, but also the rich variety material in front of a small paying widest possible audience that would of influences and styles that have audience, whose instant reaction will be listening for emerging talent. crafted a distinctive sound and spirit. help shape the arrangements of the songs and the future live set of the The Liverpool region also offers a And of course this musical heritage is band, gaining fans along the way. diverse range of options for music not confined to the boundaries of the tourism, for cutting edge brand new city of Liverpool.
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