Vt;Brnnf,QT1IV G USAF' Air University N3 -5I the BUST Library Serls Unit Acq Branch Y

8[ï f,unts Vt;BRnnf,QT1IV G USAF' Air University N3 -5i THE BUST Library Serls Unit Acq Branch Y. ioQN AND RADIO (01-600) 6O -5 ?81 7057 Maxwell Air Force Base APR6i Montgomery Ala NEWSPAPER JULY 17, 1961

There's a bull market for tv network cast -oTTS Ivy o,r.. .,,....,_..,.. ,,..e made for each other in syndication field 27 to the tune of $15 million 28

FCC makes its promise vs. performance Radio -tv station profits show little change in policy clear in KORD decision 46 1960 financial compilation 66 COMPLETE INDEX PAGE 7

A NEW BREED of HEROES IN...

ZIV -UA's sensational Tew series

CREATED BY starring LARRY PENNELL IVAN TORS with KEN CURTIS TV'S MASTER OF THE UNUSUAL!

ALREADY BOUGHT BY: WKRG -TV Mobile KABC -TV Los Angeles WLOFTV Orlando WSB -TV Atlanta WTVH -TV Peoria WDSU -TV New Orleans KTVK -TV Phoenix KPIX -TV San Francisco KCSJTV Pblo. -Colo. Spgs. WTOP -TV Washington, D.C. WGAN -TV Portland, Me. WWJ -TV Detroit KOLO -TV Reno WAFB -TV Baton Rouge KXTVTV Sacramento KERO -TV Bakersfield KSL -TV Salt Lake City WTMJ -TV Milwaukee KGHLTV Billings KIRO -TV Seattle WVEC -TV Norfolk WSOC-TV Charlotte, N.C. WNEP -TV Scrtn.- Wilkes Ba. WATE -TV Knoxville WCSC -TV Charleston. S.C. WRGB -TV Schntdy.- Albany WFGA -TV Jacksonville WTVN -TV Columbus, Ohio KXLY -TV Spokane WKJG -TV Ft. Wayne WTVMTV Columbus, Ga. WCTV -TV Tallahassee WTVP -TV Decatur, Ill. lln/trdal/db KVAL -TV Eugene WTVTTV Tampa WTVW -TV Evansville. Ind. KJEO -TV Fresno KOB -TV Albuquerque WTOK -TV Meridian, Miss. WINK -TV Ft. Myers KSWS -TV Roswell, N.M. WIS -TV Columbia, S. C. WLBT -TV Jackson WLOS -TV Ashvle.- Grnvle.- Sptnbrg. KROC -TV Rochester, Minn. KLFY -TV Lafayette KHSL Chico.Redding KGNC -TV Amarillo KLASTV Las Vegas KTVB Boise KMID -TV Midland, Tex. WCPO -TV Cincinnati KOIN -TV Portland, Ore. KRBC -TV Abilene KLZ-TV Denver WCYB -TV Brstl. -Jhsn. Cty: Kgspt. KSYD -TV Wichita Falls WTVJTV Miami WLWD Dayton KVOS -TV Bellingham KMTV -TV Omaha WLW -I Indianapolis WTAE -TV Pittsburgh KFMB -TV San Diego WKYT Lexington and many more THE OFFICERS AND DIRECTORS OF MUZAK CORPORATION TAKE GREAT PRIDE IN ANNOUNCING THE 1960 WINNER OF THE ANNUAL GOLDEN EAR 'G . . t"?id1cwh, In recognition of his outstanding achievements, Mr. Emerson A. Alburty of Memphis, Ten- nessee, is awarded the Muzak Golden Ear Award for 1960. Currently Chairman of the Board of Trustees of the Memphis Sales Executive Club; and Vice President of the Memphis Chamber of Commerce, Mr. Alburty has willingly given his time and counsel to the management of his city's affairs. During the year, he served on a Trade Commission representing the Chamber of Commerce visiting Europe. He was actively engaged as Director of Civic Research Committee, Salvation Army, and the American Cancer Society. He also served as Vice President of Memphis Goodwill Industries. A tireless fund raiser, Mr. Alburty, as Chairman of the Shelby County United Neighbors Campaign, was responsible for raising over $1,600,000 -the largest sum in the campaign's history. Mr. Alburty has ably represented Muzak since 1946.

JUDGES: RALPH T. REED, Chairman of the Executive Committee of American Express Co. JACK WRATHER, Chairman of the Board of Muzak Corporation CHARLES COWLEY, President of Muzak Corporation

THE GOLDEN EAR AWARD is an annual award established by MUZAK Corporation to honor the franchiser whose achievements in National, State or Community affairs mark him as the outstanding citizen of the year in the MUZAK family.... In making this award, MUZAK Corporation seeks to encourage and honor individual excel- lence, pre-eminence and leadership in church, fraternal or social work; phi- lanthropy, government, business, or other meritorious human endeavor. MUZAK CORPORATION

. -ln International Subsidiary of the Walther Corporation 229 PARK AVENUE SOUTH, NEW YORK 3, N.Y.

MUZAK -Reg. U.S. Pat. Off. BUILDING WITH HOUSTON / KTRK-TVital

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7 BROADCASTING, July 17, 1961 At the touch of a button, a modern washer -dryer

washes, rinses, and dries clothes in a single operation, in less than one hour. Compare this efficient method with the old hand -operated American roller washing machine of 1865.

THE BETTMANN ARCHIVE Public service in step with the times

NATIONAL ASSOCIATION OF BROADCASTERS \% Through the years, machines have been re- SEAL iF designed and improved to render more efficient I service to users. Similarly, WGAL -TV, alert OF GOOD to its responsibilities, has kept pace with the ICE times in order to fulfill the current needs TELEVISION CODE I of the many communities it serves.

Television is seen and heard in every type of American home. These homes include children and adults of all ages, embrace all races and all varieties of religious faith, and reach the of every educational background. It is the responsibility of television to bear Lancaster, Pa. NBC and CBS constantly in mind that the audience is primarily a STEINMAN STATION home audience, and consequently . that television's Clair McCollough, Pres. relationship to the viewers is that between`guest and host.

Representative: The MEEKER COMPANY, Inc. New York Chicago Los Angeles San Francisco

4 BROADCASTING, July 17, 1961 Censorship victory Shortly to be announced by White CLOSED CIRCUIT' of OCDM to House will be transfer Top staff member without requisite "phony wires" to network threatening of Defense but minus Department station experience but popular with boycott of sponsors' products if show censorship organization which standby board is Vincent T. Wasilewski, vice were to go on air. into being in event of would come president of government relations. emergency. Censorship, in- national Consideration of these names, how- Minute meetings will move to new Office of stead, ever, does not preclude possible selec- Planning, soon to be cre- NAB's fall conferences this year Emergency tion of broadcaster from outside. ated under White House aegis. Action may be cut to one -day affairs, with morning, luncheon and afternoon ses- is significant victory for mass commu- Clyne to Uncle Sam? nications media which opposed mili- sions only. In past, conference sched- tary control. C. Terence Clyne, who resigned last ule has run over two days. Same cities week as vice chairman of McCann - originally scheduled will be sites -St. Voice of Democracy scuttled Erickson and top executive in tv and Louis, Dallas, Salt Lake City, San Top command of NAB has decided radio, may enter government service. Francisco, Jacksonville, Boston, Pitts- to dump annual Voice of Democracy He was in Washington last week in burgh and Minneapolis. But new dates contest in which millions of high school consultation with State Dept. execu- may be set. tives in connection with quest for ex- students have participated in its dozen In search of proof years. Veterans of Foreign Wars, co- ecutive manpower to beef up foreign sponsor of past three contests, was aid and international cooperation. FCC Chairman Minow has top lawyers in general counsel's office notified late last week that NAB would Over the hill bow out. Some NAB members, who working under forced draft to prepare had already begun to make local plans Proposal to assess license fees and legal support for his theory that his for VOD competition, got word of franchise taxes by FCC to defray its notions of regulation don't conflict NAB's defection from local VFW $ l3 million -plus overhead came before with First Amendment or censorship representatives. Third co- sponsor, FCC again last week and was prompt- prohibitions in Communications Act. Electronic Industries Assn., was will- ly talked down. FCC Chairman He wants this legal work -up for major ing to go along with NAB in scrapping Minow, who espouses proposal that speech he's to deliver at Northwestern VOD. would extract $6 million from broad- U. conference on mass media Aug. 3- casters, will instead explore congres- 4 (see story page 58). Cox for Craven in '63? sional sentiment through Chairmen Compensation plan Able, tough Kenneth Cox, FCC's Warren G. Magnuson (D-Wash.) and new Broadcast Bureau chief, may not Oren Harris (D-Ark.) of Senate and FCC apparently still isn't satisfied be shooting for next year's Democratic House committees on commerce. Since with CBS -TV's new station compen- vacancy on FCC but rather may await Mr. Harris already has said he's op- sation plan, which pays higher rates retirement of Commissioner T. A. M. posed to FCC moving on its own, for program clearances above 60 per- Craven on June 30, 1963. Term of project can be presumed dead at least cent level and which has been branded John S. Cross, Arkansas Democrat, until fall. by Rep. Emanuel Celler (D -N.Y.) as move to get around recent cutback. expires next year and it had been open Big push on 20s secret that Mr. Cox had been "prom- in option time (BROADCASTING, June ised" it. But Commissioner Cross, On theory that 20- second prime - 19). FCC group headed by Broadcast strongly supported by Rep. Oren Har- time tv announcements will be hot as Bureau Chief Ken Cox and Econo- ris (D- Ark.), among others, is avowed ever (though more numerous, as re- mist Hy Goldin conferred with CBS - candidate to succeed himself and sult of expansion of break -time to 40 TV officials on it in New York 10 would be hard to displace. On the seconds), at least one major station days ago, after which FCC general other hand, Comr. Craven will have representative is conducting big push counsel's office -not represented at passed retirement age of 70 in 1963 to get timebuyers to "tie up valuable that meeting -was directed to push and legally cannot be candidate. 20- second franchises" for this fall. ahead with its study of new compen- Push is based on argument that 20's sation set -up, part of overall exami- 'Inside' NAB have track record which gives them nation of non -standard compensation Consideration is being given to "in- two advantages, especially as compared arrangements at all networks (BROAD- side" as well as "outside" for NAB to less frequently used 30 and 40 -sec- CASTING, May 29). executive vice presidency. President ond lengths: (1) proven efficiency and Low LeRoy Collins this week will discuss (2) known cost. pitch, high hopes with members of his Policy Com- Television film producers who have mittee several names for No. 2 post, Las Vegas expose pilots and scripts of series which they including members of NAB executive Goodson -Todman Productions will say were rejected for upcoming series staff with station experience- neces- "expose" action in Las Vegas that led because they weren't sufficiently sary qualification specified by board. to cancellation of company's projected "sexy" or "slam-bang" still have high Among "insiders" are William Carlisle, tv series titled Las Vegas, which NBC - hopes for them. They feel that in cur- manager of station relations, formerly TV had scheduled for 1961 -1962 sea- rent climate there will be higher mor- with WKBR Manchester, N. H. and son. Behind scenes story of how small tality than usual for crime and western other New England stations; Vice group in Nevada city dashed all hope shows, that such programs as CBS President Howard Bell, formerly with of doing series will be told in fea- Films, Mr. Doc and MGM -TV's WMAL -AM -TV Washington, and ture movie planned for theatrical dis- Harry's Girls (both violence-free and Radio Vice President John F. Meagher, tribution. Release arrangements are low -keyed vehicles) will have chance formerly general manager of KYSM currently under negotiation. Among to capture network time periods in Mankato, Minn. wrong- doings, accotding to G -T, were January when 13 -week cycles end.

1111111M7.-

Published every Mot.day, 53rd issue (Yearbook Number) published in September. by BROADCASTING PUBLICATIONS INC., 1735 DeSales St., N. W., Washington 6. D. C. Second -class postage paid at Washington, D. C., and additional offices. Mbecause iami is different from ios Angeles...

and because people are different in different markets... Storer programming is different! We put together a flexible format to fit the needs of the community ... making it local in every respect. That's why Storer Stations are liked, watched and listened to -why they rate high in the 9 key markets where they are located`. Local programming- quality -controlled- assures you the best is being presented. You know you've made the right buy when you buy a Storer Station. Storer representatives have up -to- the -minute availabilities at their fingertips. Important Stations in Important Markets.

*WGBS rates number I in Miami. KGBS blankets Southern California with 50,000 'watts.

LOS ANGELES PHILADELPHIA CLEVELAND WHEELING TOLEDO DETROIT KGBS WIEG WJW WWVA WSPD WJBK STOKER MIAMI MILWAUKEE CLEVELAND ATLANTA TOLEDO DETROIT BROADCASTING COMPANY WGBS WITZ -TV WJW -TV WAGA -TV WSPD -TV WJBK -TV

6 BROADCASTING, July 17, 1961 WEEK IN BRIEF

The networks are not squeezing all the juice from some DuPont's going to concentrate a big share of its tele- of their erstwhile popular programs and syndicators are vision efforts in a weekly, one -hour prestige show on finding it more and more profitable to re -run them on NBC -TV next season. It's an about -face from previous individual stations. See .. scattered shots. See .. . EX- NETWORK SHOWS IN DEMAND ... 27 DUPONT'S NEW TV PATH ... 38

Broadcast licensees now will know, to some extent, Sylvester L. (Pat) Weaver Jr., television programming's where they stand with the FCC's enunciation of policy on meteor across the sky a half -dozen or so years ago, is "promise vs. performance" comparisons in pilot case in- back as head of M -E Productions. Clyne and Van Volken- volving KORD. See .. . burg resign. See .. .

PROPOSALS VS. OPERATION .. . 46 WEAVER'S NEW M -E JOB ... 34

Were television and the toy business made for each President Kennedy's brother Bob is carrying a lance other? It begins to look that way from a survey which for FCC Chairman Minow in the latter's campaign to shows $15 million worth of tv plans for toys in 1961, led improve tv programming. Attorney General introduces See by Ideal's $3.5 million. See .. . CBS's Paley, Minow at luncheon. ... $15 MILLION TOY TV TOTALS ... 28 BOB KENNEDY 'SYMPATHETIC' ... 50

The year 1960 made little difference in the profit mar - The advent of privately -owned tv stations in eight cities gins' of the typical radio and tv station, NAB reports in where CBC formerly dominated the market cuts substan- compilation. The typical radio profit was down 0.1 %, typi- tially into Canadian government- operated network's tele- cal tv up 1.1%. See ... vision revenues. See ... STATION FINANCES UNCHANGED ... 66 CBC COMMERCIAL TAKE DOWN ... 75

The 1957 Barrow Report gains new currency with FCC There aren't many new things on Capitol Hill these Chairman Minow's disclosure that the agency is consid- days, but space communications is one of them, and three ering the Barrow recommendation for networks to be cut committees make plays for jurisdiction with hearings on back to three owned tv stations. See ... satellite systems. See ... LIMIT ON NETWORK O &O'S? ... 58 HILL SPACE JURISDICTION ... 52

Shell Oil and television are scheduled for a trial recon- Farm directors of the country's radio and television ciliation. The oil company gets back into tv after several stations convene in Washington. They take advantage of months' absence, with a three -week, 27- market spot tv the official locale by taping speeches and interviews. They

schedule. See .. . see better farm programs. See ... SHELL COMES BACK TO TV ... 32 NATRFD GETS BRIEFING ... 69

DEPARTMENTS

11111r>s -7 B R OA D CASTI N G AT DEADLINE 9 INTERNATIONAL 74 THE BUSINESSWEENLY OF TELEVISION AND RADIO BROADCAST ADVERTISING 28 LEAD STORY 28 Published every Monday, 53rd issue BUSINESS BRIEFLY 40 THE MEDIA 66 (Yearbook Number) published in September by BROADCASTING PUBLICA- 5 22 TIONS INC. Second -class postage paid CLOSED CIRCUIT MONDAY MEMO at Washington, D. C. CHANGING HANDS 68 OPEN MIKE 16 Subscription prices: Annual subscription for 52 weekly issues $7.00. COLORCASTI NG 64 OUR RESPECTS 97 Annual subscription including Year- book Number $11.00. Add $2.00 per DATEBOOK 14 PROGRAMMING g2 year for Canada and $4.00 for all other countries. Subscriber's occu- EDITORIAL PAGE 98 WEEK'S HEADLINERS 10 pation required. Regular issues 35 cents per copy. Yearbook Number EQUIPMENT & ENGINEERING 72 $4.00 per copy. FANFARE 73 Subscription orders and address changes: Send to BROADCASTING Cir- FATES & FORTUNES 77 culation Dept., 1735 DeSales St., N.W., Washington 6, D. C. On changes, FOR THE RECORD 82 please include both old and new z addresses. GOVERNMENT 46

BROADCASTING, July 11, 1961 7 The Audiences of wPix -11 and the top Network station are the same: A. C. Nielsen has proved that a rating point on wpix -11 and on New York's leading Network station delivers the same number of families with the same income levels, home and automobile ownership characteristics, job occupations, etc. On wpix -11 national advertisers are reaching the right people at the right time with the right kind of impressions ... minute commercials in prime evening time in a "network atmosphere" of fine programming, advertisers and audiences. Where are your 60- second commercials tonight?

NEW YORK'S PRESTIGE INDEPENDENT Co news breaks on this page and on page 10 Completeplete coverage of week begins on page 27 AT DEADLINE

of 1962. WURF will duplicate pro- 15- MARKET DEINTERMIXTURE PROPOSED grams of existing New York vhf stations during certain hours specified by FCC. FCC to study plan for seven all -uhf, eight 3 -vhf cities Rest of time, city will be free to broadcast its own programming. Comprehensive staff plan to mount litigation involving ch. 7 Evansville, offensive toward greater utilization of Ind., and Providence, R. I., being held uhf channels by deintermixing at least in abeyance pending finalization of re- Coordinated Marketings seven markets which now have only one cent ch. 6 grant to New Bedford, Mass., sets radio spot drive vhf station and by dropping third vhfs but which could be relocated to effec- Agency Inc., in eight two -station markets which have tively serve Providence market. Coordinated Marketings greatest need for three -network vhf Plan presents alternatives, pointing N.Y., will begin saturation radio spot involving several million dol- competition will be considered by FCC out that certain proposed moves are campaign lars advertising billings on behalf of at special meeting July 27. more favorable than others. Not all of of nine companies and retailers be- Hottest potato to be dropped in vhf channels that would be deleted from food ginning end of August, primarily in FCC's lap since lifting of freeze in 1952, predominantly uhf markets are re- plan, subject to usual rulemaking even assigned. New York and East Coast markets, officials said Friday. All types of spots if approved, provides for sub -standard Argument is that if substance of plan - from 10 to 60 seconds will be included. separation drop -ins in certain instances were adopted for rulemaking, it would Campaigning will stress institutional on vhf channels. Staff submitted three - constitute nation -wide deintermixture character of firms, which formerly inch -thick document two weeks ago but coupled with existing all -uhf markets. billed almost exclusively in newspapers it was regarded as "too complex" to be There are enough indicated votes now and point -of -sale. Included are such considered at other than special meeting at FCC to pressure substance of plan concerns as Dugan Bros. Inc. (bake- with elaborate slide presentation depict- into rulemaking, which would be first ries), Daitch-Shopwell stores, Ehlers ing, by way of overlays, just how each step toward eventual adoption. But it coffee and Dorman's Endeco cheese, area would be serviced through changed would have to stand barrage of opposi- all New York. assignments. tion from stations, from congressional Lester L. Wolff, president of agency, Here are existing markets that have opponents and ultimate court test. believes that because radio is low -cost single vhf competing with uhfs that medium which reaches selected audi- would be deintermixed to all -uhf: WITT financial woes ence with great frequency, it is primary Champaign- Urbana -Decatur, Ill.; Bing- cited at conference medium for food retailers and food hamton, N. Y.; Madison, Wis.; Hart- firms building company images. His ford, Conn.; Montgomery, Ala., and Telephone company "pulled the agency reportedly has increased its Columbia, S.C. switch" and put WITT Lewisburg, Pa., broadcast billings from $2 million last Among markets listed as having off air for 10 days in June for nonpay- year to about $8 million this greatest need for vhfs and for which ment of bills, Broadcast Bureau claimed year. provision is made in plan, either Friday in prehearing conference on sta- AFTRA meets July 20 -24 through short separations or reduced tion's license renewal (story page 60). powers, are, it's understood: Syracuse Station's board of directors allegedly American Federation of Television & and Rochester, N.Y., (which can be voted to put no more money into WITT Radio Artists will hold its 24th annual accommodated through Canadian agree- and turned control over to other inter- convention in Detroit Thursday through ment); Birmingham, Ala.; Grand Rap- ests in exchange for putting station back Saturday (July 20 -24). Important item ids; New Orleans (where third station on air, bureau counsel charged. on agenda will be proposals for national is operating temporarily on ch. 13 as- This would constitute second un- phonograph recording code to replace signed to Biloxi, Miss.); Louisville, authorized transfer of control in one one expiring Dec. 31. where proposed drop -in is tied up in year, bureau said. WITT counsel, who has requested bill MGM's net earnings of particulars, said he wanted specifics up 29 %, it's reported of hearing issues from commission it- Blackface blackout self, not from bureau. He also pressed MGM's consolidated net earnings of July 24 date rose 29% in 40 weeks ended June 8 U. S. telecaster can attest to far - for continuance hearing until Sept. 15. to $9,442,000 from $7,317,000 in cor- reaching effect of NAACP cam- responding period previous year, film paign. He had queried British Uhf test contract signed company reported to its stockholders Broadcasting Corp. for clearance July 14 (Friday). of BBC's Black and White Min- New York City Mayor Robert Wag- During that period gross revenues strel Show. Response received ner and FCC Commissioner Robert E. from tv increased $3,642,000, from last week from London was that Lee signed contract Friday (July 14) $10,907,000 last year to $14,549,000 show "is not available for showing authorizing city to operate experimental this year. Net income from tv rose in the U.S.A. -the clearances are uhf tv station in New York under con- $225,000, from $7,536,000 in 1960 to very high and there is also the trol of federal government. $7,761,000 in 1961. 'built -in' problem that it is a Government will reimburse city for Gross tv income for current fiscal 'blackface' minstrel show." BBC costs -estimated at $100,000-of oper- period includes $8,869,000 and $9,015,- executive, however, reported that ating ch. 31 WUHF (TV) as part of 000, respectively, for licensing of fea- other programs are available. FCC's $2 million uhf experiment. Con- ture films and shorts to tv stations and tract runs from November to summer $5,680,000 and $1,892,000, respective-

more AT DEADLINE page 10

BROADCASTING, July 11, 1961 9 WEEK'S HEADLINERS

Sylvester L. (Pat) Weaver Jr., who stations in 1957, when Capital Cities secretary and general attorney of CBS as head of NBC helped chart television was founded, Mr. Murphy was director Inc. Mr. Ackerman, with CBS since programming in early 1950's, returns of new products, Lever Bros.' Pepso- 1940, took up State Dept. duties July to tv as president of M -E Productions, dent division. He is member of advisory 12. His successor at CBS News has not tv-radio division of Interpublic Inc. C. board, CBS -TV Affiliates Assn. been named. Terence Clyne, chairman of M -E Pro- ductions, and J. L. Van Volkenburg, Richard D. Heffner, who has served Everett H. Er- president, resign in reorganization. Har- as consultant to John F. White, presi- lick, vp in ra- old Graham Jr. promoted to executive dent of National Educational Television dio - tv depart- vice president. (For details and bio- & Radio Center, N. Y., in negotiations ment of Young graphical material, see story page 34.) for establishment of NET outlet in New & Rubicam, York, named acting general manager New York, Robert W. of new Educational Television for elected vp and Breckner, Metropolitan Area Inc. He will be in general counsel vp and general charge of group's telecasts on ch. 13 in of AB -PT Inc. manager KTTV New York, which ETMA has purchased, Mr. Erlick will (TV) Los An- subject to FCC approval. Mr. Heffner be in charge of geles, elected to is on leave of absence as director of legal and busi- board Times - Mr. Erlick of special projects, CBS -TV. His tv career ness affairs of Mirror Broad - began in 1956 as producer- moderator of AB -PT and its divisions. He will report castingCo., multi -award -winning Open Mind series to Leonard H. Goldenson, president of owner of sta- on NBC -TV. AB -PT, and to Simon B. Siegel, finan- tion. Joining cial vp. Jerome B. Golden continues as KTTV in 1948, Raymond E. Guth, program director Mr. Breckner AB -PT vp and secretary. Mr. Erlick as station was for WOC - AM - FM - TV Davenport, joined Y &R's legal staff in 1951, after ready to go on air, as film director, Iowa, appointed general manager, ac- three years with New York law firm of Mr. Breckner was successively opera- cording to D. D. Palmer, recently named Engel, Judge & Miller. In 1955 he be- director; director; tions sports and spe- president of Palmer Enterprises (BROAD- came associate media director and was cial events director; assistant program CASTING, July 3). Mr. Guth was also appointed vp in media in 1958, later director and, in 1952, program direc- elected to boards of Tri -City Broadcast- transferring to radio -tv department. tor. He became vp in charge of pro- ing Co. and Central Broadcasting Co., gramming in June 1955 and was ap- operators of WOC- AM -FM -TV Daven- W i l l i a m pointed general manager in February port and WHO - AM - FM - TV Des N. David - 1960. Moines, respectively. Prior to his asso- s o n, formerly ciation with WOC, he was program di- vp David J. Mahoney Jr., president of and general rector of WSUI Iowa City and news- Good Humor Corp. and long -time radio manager of caster for KXIC also that city. advertising enthusiast, elected executive W N B C -A M- vp of Colgate -Palmolive Co. He will be FM-TV N e w responsible for operation of household York, appointed products, toilet articles and associated vp of newly - products divisions. Mr. Mahoney be- formed station gan his career in 1946 as $25- per -week representative company, mail clerk at Ruthrauff & Ryan agency Mr. Davidson and when he left five years later, to A dvertis- ing open agency bearing his name, he was Time Sales Inc., N.Y. He had been vp, making $25,000 annually. His with NBC continuously since 1952, agency handled many broadcast -oriented serving as eastern sales manager of advertisers, was billing some $2 million NBC Radio Spot Sales, National Radio when it was sold to MacManus, John & Spot Sales manager, assistant general Mr. Guth Mr. Palmer manager WRCA- Adams in 1956. At age of 32, Mr. of AM-FM -TV (now Mahoney became president of Good WNBC- AM- FM -TV) and general William C. Ackerman, director of manager in 1956. Humor; its sales increased 35% under of stations From special projects News and ex- his administration. for CBS 1949 -1952, Mr. Davidson was salesman ecutive director of CBS Foundation, for Free & Peters (now Peters, Griffin, Thomas S. Murphy, vp and general named special assistant to Philip H. Woodward, N.Y.). Earlier he had been manager of Capital Cities Broadcast- Coombs, Assistant Secretary of State with ABC's station relations depart- ing's WTEN (TV) and WROW Al- for Educational and Cultural Affairs. ment and with Benton & Bowles, N.Y., bany, N. Y., appointed executive vp of Julius E. Brauner takes over Foundation and J. Walter Thompson, N.Y., as Capital Cities. Prior to joining Albany post in addition to his responsibilities as timebuyer.

For other personnel changes of the week see FATES & FORTUNES ly, for tv series and tv commercials. Radio station profit cal advertising accounted for 85% of At same time MGM announced that time sales; national and regional adver- it purchased 50,000 shares of Panacolor Typical radio station took in total tisers, 14 %, and networks zero. These Inc., selling at $4 common share, and revenues of $110,200 in 1960, and spent figures are from NAB's financial report received option to purchase 50,000 ad- $101,800 on expenses, leaving profit be- on radio. (See page 66 for complete ditional shares at $10. fore federal income tax of $8,400. Lo- story and tv typical station figures.)

10 BROADCASTING, July 17, -.1961 A MARKET WITH MONEY IN IT

Topeka, capital of Kansas -Home of WIBW -TV.

A.$351,121,000 agricultural market.

WIBW -TV IS Television in that market. A $135,000,000 The WIBW-TV signal -the only signal that industrial market. really reaches over 323,400 TV homes* -talks to a market with over 11/2 billion dollars to spend each year. A market that is unique for its closely related agricultural- industrial complex, an economy that assures steady year -round spending ... by people with real money to spend. These people look to WIBW-TV for the best in news and entertainment, because WIBW -TV with its single- station impact gives them the best of CBS -NBC -ABC all day.

Over 36,700 *Source: ARB March, 1961 military personnel and their families.

I C B N B C Channel 13 CBS NBC ABC A B C Rrprrlrnld Nalianall, t. L \ NADEL \AMY-\ \ The best shows- Ali Day ... Every Day Division of Stauffer -Capper Publications -As Late As 11:30 p.m

BROADCASTING, July 17, 1961 11 "Vive la difference!"

In plain English, what makes the big difference in any sales picture is women!. And in Philadelphia, CBS Owned WCAU-TV talks to more women than any other medium in the market. Specifically, WCAU-TV delivers 1,572,700 more women impressions per week than the second station (June ARB). Start translating advertising into sales with Philadelphia's most effective sales medium.You'll appreciate the difference ...definitement! WCAU -TV Represented by CBS Television Stations National Sales

ice programs broadcast by California radio DATEBOOK and tv stations June 1, 1960, -May 31, 1961; also for best newspaper and magazine A calendar of important meetings and stories of year. "Sept. 5- Comments due on FCC inquiry events in the field of communications and notice of proposed rulemaking chang- 'indicates ing fm spectrum and looking into duplica- first or revised listing. tion of am -fm programming. "Sept. 7- Comments due on FCC's reopened JULY option -time rulemaking. Reply comments will not be accepted. July 16 -18 -South Carolina Assn. of Broad- casters, summer convention. "Sept. 7- Deadline for comments on FCC Ocean Forest on revised forms re- Hotel, Myrtle Beach. Speakers include FCC rulemaking program Commissioner Robert T. Bartley and How- quired with all broadcast applications. ard G. Cowgill, former chief of the FCC "Sept. 7- Comments on FCC rulemaking Broadcast Bureau. imposing new log- keeping methods and July Deadline stipulating three -year maintenance of logs 24- for submission of briefs due. to the FCC in Boston ch. 5 re- evaluation. This is the proceeding to reconsider the Sept. 10 -13 -Assn. Canadienne de la Radio 1957 grant to WHDH Inc., due to ex parte et de la Television de Langue Francasse, contacts made by principals of WHDH Inc. annual convention. Seaway Hotel, Toronto, and Massachusetts Bay Telecasters Inc. The Ont. third applicant is Greater Boston Television Sept. 11- 17- Affiliated Advertising Agencies Corp. Reply comments are due 10 days Network 17th annual international meet- after July 24. Oral argument before the FCC ing. Sheraton -Blackstone Hotel, Chicago. en banc is scheduled, but no date has been "Sept. 14 -16- Michigan Assn. of Broadcasters set. fall convention and business meeting. Hid- July 30 -Aug. 5- American Women In Radio den Valley, Gaylord, Mich. & Television, first mid- career seminar. Syra- "Sept. 15-Deadline for comments on FCC cuse U.. Syracuse, N. Y. proposal to grant rate increases to AT &T "July 31- Comments due on FCC rule and Western Union for leased -line tele- change regarding broadcast announcement graph services. YOU CAN of financial interest held by station man- 'Sept. 15- Comments due on proposed FCC agement or employes in products or serv- rulemaking limiting grants of vhf translator QUOTE ME ... ices promoted on air (plugola). stations only to those which would cover unserved areas rather than simply extend "RCA Victor distributors tell me AUGUST an existing station's coverage area. they select the WLW Television Aug. I -4- Advertising Age Summer Work- Sept. 16-VPI Broadcasters Assn. of North shop on Creativity in Advertising. Palmer Carolina, annual meeting and news seminar. Stations to advertise RCA Victor House, Chicago. Participants include Nor- Hotel Robert E. Lee, Winston-Salem. Color sets because they're among man (Pete) Cash, TvB; Marion Harper Jr., Interpublic "Sept. 18 -Reply comments due on FCC the Colorcasting leaders in the na Inc.; Leo Burnett, Leo Burnett rulemaking on revised program forms. Inc.; Fairfax M. Cone, Foote, Cone & Beld- tion ... with their Color TV engi- ing; Edgar Kobak, management "Sept. 18 -Reply comments due on FCC consultant. rulemaking on new method and time period neering skills, wonderful Color Aug. 3- 4- Northwestern U. Conference on Mass Media and their for keeping station logs. programming, and Color selling Responsibilities in Assn., Free Society, Northwestern U. School of Sept. 18 -19 - CBS Radio Affiliates power." Law, Chicago. Participants include FCC annual convention. Waldorf- Astoria Hotel, Chairman Newton N. Minow; J. Leonard New York. Reinsch, executive director of Cox stations; "Sept. 21 -23- Advertising Federation of Pierre Salinger, presidential news secretary; America, 10th district convention. Hotel Dean Roscoe Barrow, U. of Cincinnati Law Mayo, Tulsa. School; Fairfax Cone, chairman, Foote, Cone Sept. 24- 26- Louisiana Assn. of Broadcasters, & Belding; Clair R. McCollough, chairman, annual convention. Buena Vista Beach Hotel NAB Board; Ralph McGill, publisher, At- & Motel, Biloxi, Miss. lanta Constitution; Ward Jack M. Williams, Vice Pres. L. Quaal, WGN Sept. 27 -30 -Radio Television News Direc- Inc.; William R. McAndrew, NBC News; Advertising and W. Theodore Pierson, tors Assn., 15th international convention. Washington communi- Statler Hilton Hotel, Washington, D. C. Sales Promotion cations attorney; Peter Goelet, National RCA Sales Corporation Audience Board president; Sig Mickelson, "Sept. 28 -Oral argument on FCC's option Time Inc.; Sol Taishoff, editor and publish- time rulemaking, Washington, D. C. er BROADCASTING and Television magazines, and others. OCTOBER Aug. 6 -8- Georgia Assn. of Broadcasters, Oct. 3- 4- Advertising Research Foundation Call your annual summer convention. Speakers include conference, Hotel Commodore, New York Frank Fletcher, immediate past president of City. WLW Representative ... Federal Communications Bar Assn. King & Prince Hotel, Oct. 5 -Reply comments due on FCC in- you'll be glad you did! St. Simon's Island, Ga. quiry and notice of proposed rulemaking Aug. 7 -11- American Bar Assn., 84th annual changing fm spectrum and looking into meeting, 15 principal hotels and Kiel Audi- duplication cf am -fm programming. torium, St. Louts. To be addressed by WLW-A President Kennedy Oct. 8 -18-International seminar on instruc- and numerous other top tions] television, sponsored by Purdue U. Television government officials, including special presi- Atlanta in cooperation with UNESCO and the U.S. dential assistant James M. Landis and National Commission for UNESCO. Dr. chairmen of "big six" regulatory agencies. Warren F. Seibert, Purdue professor, is WLW -C W LW-T including FCC and FTC. Television Television seminar director; James S. Miles, Purdue THE Aug. 11 -12 Columbus Ondnna8 -Texas Associated Press Broad- Television Unit, is associate director. Purdue CROSLEY casters Assn., fourteenth annual meeting. U., Lafayette, Ind. Hotel Lincoln, Odessa. Tex. GROUP Oct. 9- 11- National Electronics Conference, "Aug. 15 -Reply comments due on FCC International Amphitheatre, Chicago. WLW -1 WLW -D rule change requiring broadcast announce- Oct. 10 -13 Engineering Society, ment of financial -Audio an- Television Television interest held by station nual fall conference and technical exhibit. Indianapolis management or employes in products or Hotel New Yorker, New York. Dorton services promoted on air (plugola). Oct. 12 Seventh Wisconsin Fm Aug. 22 -25 - Station -1961 Western Electric Show & Clinic. Center Building, U. of Wisconsin, Convention. Cow Palace, San Francisco. Madison. Aug. 25 Arkansas -26- Broadcasters Assn., Oct. 12 -13- American Assn. of Advertising fall meeting. Sam Peck Hotel, Little Rock. Agencies, central region, annual meeting. Ambassador West Hotel, Chicago. SEPTEMBER 'Oct. 15 -18- American Assn. of Advertising "Sept. 2 -Ninth annual California State Agencies, western region convention. Hotel Crosley Broadcasting Corporation, Fair Press- Radio -Tv Top Story Awards del Coronado, Coronado, Calif. a division of Avco banquet in Governors Hall, State Fair Oct. 23 -26- National Assn. of Educational Grounds, Sacramento, Calif. Medal awards Broadcasters convention. Marriott Twin presented for best news and public serv- Bridges Motor Hotel, Washington, D. C.

14 BROADCASTING, July 17, 1961 It's quality all the way at "Communication Center" where everything is new and incorporates the very latest advancements in the industry. A good example is THE our film and slide projection system - designed especially for television. Five new combination motion picture and slide projectors feature a continuous motion process, and accommodate color or black and white. All films and commercials are stored in humidity controlled dust -free cabinets and bins. TOUCH Not a thing has been overlooked in giving the advertiser more for his money on WFAA -TV ... including a big free -spending audience. And we're eager to deliver them to youl

Ask those who use WFAA- TV to ...you'll want join DALLAS the growing list! FT. WORTH Channel 8a u a t udyithyAiC24ß1iá C2uta a' Repr.seateJ by

TELEVISION SERVICE OF THE DALLAS MORNING NEWS The Original Stnlion Rrprerentntioe

BROADCASTING, July 17, 1931 15 OPEN MIKE

Editorial coverage EDITOR: A few minutes ago I read your editorial on censorship (EDITORIALS, Tampa July 10). I read this aloud to Joe now bijjest Smiley, WDAE president, and we discussed the wonderful week -by -week coverage in an editorial way that you have given for the benefit of broad- city in Florida... casters and the general public since Mr. Minow's famous speech at the convention. In discussing this with other broad- served best casters, I find unanimous appreciation b NIf/e7 -iv of your effort in fighting for our and the public's interests. I want to thank you, and I think every broadcaster owes you a great debt for the work that BROADCASTING is doing. This industry is certainly fortunate to have a trade magazine of such independence With the annexation of the Tampa Industrial Park and Port and unquestioned integrity that it can Tampa areas Tampa's population jumped to 294,500, top- - speak out and be heard. . . .-L. S. ping Miami corporate limits by more than 6,000 - and far Mitchell, General Manager, WDAE- ahead of Jacksonville! AM-FM Tampa, Fla. Cash in! Spot your product on WFLA -TV - your best buy in Florida's biggest city! And remember - you get 28 county Space editorial coverage, too! EDITOR: Congratulations on your fine editorial, "Dawdling with survival" (EDITORIALS, July 3). It was one of dtemia your usual masterpieces.- Gordon Mc- 8 Lendon, President, McLendon Stations, REPRESENTED NATIONALLY RY -BLA V wf/a-ivTAMPA ST. PETERSBuRG R Dallas.

Etv in Milwaukee

EDITOR: . Your article, "Airborne group refuses WXIX -TV's etv offer, contains one rather serious error. It indicates erroneously that there is no source of etv programming in Milwau- kee. Milwaukee has had an educational television station since Oct. 28, 1957 - WMVS-TV (ch. 10) and will have a second (on uhf ch. 36) within a year. WMVS -TV is one of several stations in six mid -western states exploring the possibilities of establishing a six -state regional etv network. . . .-Otto F. Schlaak, Station Ménager, WMVS -TV WAVE -TV sells 28.8% more Milwaukee. Soft Drinks and Confections Watch out for Lenny EDITOR: . . In 14 years of watching - to 28.8% more men, women, commercials for assorted products .. . I have yet to see a new creative idea. teenagers and children! It seems that one agency came up with a format and the others, not wanting That's because WAVE -TV has 28.8% more to think too hard, adopt the attitude, viewers, from sign -on to sign -off, in any "If it's good enough for them, it's good average week. Source: N.S.I., Dec., 1960. enough for us." I run a small one -man shop for a CHANNEL 3 MAXIMUM POWER NBC hard core of 20 advertisers. My billings LOUISVILLE do not run into the millions ... but I THE KATZ AGENCY, National Representatives am proud that my clientele are loyal. I do not create fancy productions . . . I write my own copy, do my own leg-

16 BROADCASTING, July 17, 1961 IN PHILADELPHIA RADIO

WPEN was the first radio station in Philadelphia to editorialize on the air. We started two years ago ... and we are delighted to welcome other local stations who are now following our lead. Editorials on various subjects are broadcast nine times daily. We are not afraid to stand up and be counted on the vital issues of the day. The origination of this fighting policy by WPEN and its tremendous acceptance is further evidence that Philadelphia looks to WPEN for radio leadership. WPEN REPRESENTED NATIONALLY BY GILL -PERNA

17 BROADCASTING, July 17, 1961 WEBCOR TAPE RECORDERS.

GREATEST

AGENCY . CONTEST, IN RADIO HISTORY! HUNDREDS OF PRIZES FOR A SIX WORD SLOGAN

FIRST PRIZE

2 round trip first class tickets from New York to Rio de Janiero via Varig Jet. S SECOND PRIZES A seven day Caribbean Cruise on the S.S. Nassau. (two tickets to each winner). Choose your own vacation days.

10 THIRD PRIZES

Ten magnificent Webcor Tape Recorders. 50 FOURTH PRIZES

Fifty FM clock Receivers 50 FIFTH PRIZES Fifty alarm -clock radios. how WVNJ will be FM as well as AM

As of now WVNJ is no longer AM only, but FM too!

To crystallize this larger image we want a six word slogan. Come up with the winning slogan and you'll be one of the highest priced copy- writers in history because you'll be getting almost $300 per word. We have no preconceived notions. We're wide open for ideas. All we want is something nice and simple that tells you -one of the decision - makers in your agency -that WVNJ, with FM added at no extra cost, is an even better buy than it was before. So put on your thinking caps and go to work. Even if you don't win the Grand Prize, you've got a chance at hundreds of others in this greatest agency contest in radio history. RULES: Create any six -word slogan. Send it with your name and Company's name to WVNJ, Newark, New Jersey. Submit as many slogans as you like. We can't return any "masterpieces" but, we guarantee they'll all be read carefully by the judges, whose decision, of course, will be final. Winners will be announced sometime in September. Contest is open to any agency man or national advertising manager in America ex- cepting WVNJ's own agency and the members of its station's staff.

RADIO STATION OF WVN "The Newark ;News NEWARK, N. J. COVERING GREATER METROPOLITAN NEW YORK work and am in constant touch with BROADCASTING PUBLICATIONS INC. PRESIDENT SOL TAISHOrr Y my clients at all times. VICE PRESIDENT MAURY LONE ../6ó.`-li I am now in the process VICE PRESIDENT EDWIN H. JAMES Ñ o of expand- SECRETARY H. H. TASH J d E o>>o TREASURER 3F- F- :7 ing, and all I can say is, "Madison B. T. TAlsaorr ' COMPTROLLER IRVINm C. MILLER O a O w Avenue, watch out; here comes Lenny ASST. SEC. -TREAS LAWRENCE B. TAISHOFF á vdw, Z Z¡-Z pe M W Ól Kahn!" -Lenny Kahn, Cleveland. >.D Ó> m Z 0> W Z >13 R i O W o> Optimistic Ii BROADCASTING d wxox THE SUSINESSWEEKLY OF TELEVISION AND RADIO . EDITOR: I hope your readers will ,c, ... Executive and publication headquarters: ó c ó,, o. > W be able to get some use from our posi- BROADCASTING -TELECASTING Bldg. 1736 DeSales ^ '3 ' >o < St., N.W., Washington 6, D. C. Telephone tive approach to the weather. "Partly Metropolitan 8 -1022. V x Q, YO ~vV7 cloudy," says the official weather fore- 8 F Ñ Ö T Ó C m,- w EDITOR AND PUBLISHER cast. WSTV-TV weathermen it Sol Taishoff E ç é ~ óQ change ú p `V tl dz to "partly sunny." . . . Here at ch. 9 r o Ñ Editorial rns f, FZ it is just a different way of stating a - VICE PRESIDENT AND EXECUTIVE EDITOR fact. Viewer reaction is great . Edwin H. James George Wilson, Promotion- Publicity Di- EDITORIAL DIRECTOR (New York) rector, WSTV -TV Steubenville, Ohio. Rufus Crater MANAGING EDITOR Art King SENIOR EDrtpBs: J. Frank Beatty, Bruce Robertson (Hollywood), Frederick M. Fitz- gerald, Earl B. Abrams, Lawrence Christo- pher (Chicago); ASSOCIATE EDrroas: Harold BOOK NOTES Hopkins Dawson Nail; STAFF WRIT/AS: George W. Darlington, Bob Forbes, Malcolm Oettinger Jr., Sid Sussman, Leonard Zeiden- berg; EDITORIAL ASSISTANTS: Jim deBetten- Religious Television: What to Do court, Nancy Kelly; Mark McWhiney, Rose- and How. By Rev. marie Studer; SECRETARY TO THE PUBLISHER: Everett C. Parker. Gladys Hall. Harper & Brothers, 244 pp. $4. Rev. Parker feels it is a clergyman's Business duty these days to spread his religious VICE PRESIDENT AND GENERAL MANAGER Maury Long influence far beyond his own congre- VICE PRESIDENT AND SALES MANAGER gation through the effective use of tv. Winfield R. Levi (New York) In his manual he deals with the techni- ASSISTANT PUBLISHER cal aspects of the medium as well as Lawrence B. Taishoff with program content and SOUTHERN SALES MANAGER: Ed Sellers; PRO- presentation. DUCTION MANAGER: George L. Dant; TRAFFIC The minister MANAGER: Harry Stevens; CLASSIFIED ADVER- (United Church of TISING: Doris Kelly: ADVERTISING ASSISTANTS: Christ) also discusses the regulatory Ada Michael, Peggy Longworth, Robert aspects of tv with some radish bouquets Sandor. CoMPTROLLER: Irving C. Miller; AssrsrAlrr to the FCC, which he says "has failed AUDITOR: Eunice Weston; SECRETARY TO THE dismally to enforce the Communica- GENERAL MANAGER: Eleanor Schadi. tions Act in the interest of the public." Circulation and Readers' Service Some commissioners, he claims, "have SUBSCRIPTION MANAGER: Frank N. Gentile; been shown to have all- too -intimate CIRCULATION ASSISTANTS : David Cusick, Chris- tine Harageones, Edith Liu, Burgess Hess, relationships with licensees and indus- George Fernandez, Nicholas Restauri. try representatives." DIRECTOR or PUBLICATIONS: John P. Cosgrove. As a partial solution, Rev. Parker Bureaus insists all congressmen on communica- New York: 444 Madison Ave., Zone 22, Plaza tions subcommittees should divest 5 -8354. themselves of all broadcasting stock. EDITORIAL DIRECTOR: Rufus Crater; BUREAU NEWS MANAGER: David W. Berlyn; ASSOCIATE He further calls for the licensing of EDIToR: Rocco Famighetti; STAFF WRITERS: Richard Erickson, Diane Halbert, Morris networks, divorcement of advertisers Gelman. and agencies from the power to control VICE PRESIDENT AND SALES MANAGER: Winfield program content, anti -trafficking reg- R. Levi; SALES SERVICE MANAGER: Eleanor R. Manning; ADVERTISING REPRESENTATIVE: Don ulations, and expansion of educational Kuyk; ADvnrrISING ASSISTANT: Donna Trol- tv to a network with coverage equal to inger. that of the largest commercial net- Chicago: 360 N. Michigan Ave., Zone 1, work. Central 6 -4115. SENIOR EDrroa: Lawrence Christopher; MID- Program codes, either voluntary or WEST SALES MANAGER: Warren W. Middleton; government- imposed, come under Rev. ASSISTANT: Barbara Kolar. Parker's fire: "A code that was rigidly Hollywood: 6253 Hollywood Blvd., Zone 28, enforced would make the same prohi- Hollywood 3 -3148. bition SENIOR EDITOR: Bruce Robertson; WESTERN concerning violence in Macbeth SALES MANAGER: Bill Merritt; AssIsrANT: Vir- that it would on violence in Have Gun, ginia Stricker. Will Travel." The only way to protect Toronto: 11 Burton Road, Zone 10, Hudson the public from salacious, immoral 9 -2694. CORRESPONDENT: James Montagnes. conduct on tv is through honesty and moral uprightness in the producer, he BROADCASTING Magazine was founded in 1931 by Broadcasting Publications Inc. using the states. "The producer with artistic in- title. BROADCASTING. -The News magazine of tegrity can and will the Fifth Estate. Broadcast Advertising discriminate with- was acquired in 1932, Broadcast Reporter in out a code. The irresponsible producer 1933 and Telecast in 1953. BRoADcASTING- introduced in 1946. will ignore the code or slink around TELECASTING was it." Reg. U.S. Patent Office Copyright 1961 : Broadcasting Publications Inc. 20 BROADCASTING, July 17, 1961 Slightly over -dramatic... b4,

so. are Cleveland listener Their reaction to WHK hd resulted in the station'

audience being practically a.

large as those of the secon and third rated station

combined For_óver::c ramati results, us

CLEVELAND s. A \lctrnFclitan Broadcasting statto V. Y. mr.{.Goirral .Manager: Jack Thayer \ational Rcj-r1ohn Blair & Co.

. 1a'rsistible._.. .. ,. _ , fi_°.. .. . G

._. . Fi7RU%rf2Y-MARClt S. services, Leo Burnett Co., Chicago MONDAYMEMO from LEONARD MATTHEWS, vp- marketing

Advertising's challenge of `believability' must and can be won

The following has been excerpted and regulation. Perhaps a slightly "Good advertising speeds the process by BROADCASTING from a talk made larger number have fallen into exag- of getting a good product accepted, a earlier this year by Mr. Matthews be- gerated claims in product areas where poor one dumped. It communicates fore the Junior Assn. of Commerce & there is little actual product difference ideas about products and services more Industry in Chicago. and where perhaps the public believes efficiently than any other device or The headlines in our business news there is little or none. Most people technique ever has. It is corrective of journals for the past year or more have who really have studied the subject its own abuses, because it makes all spelled out the story of professional agree that there actually is very little of its mistakes in public. and public concern about the state of outright false or purposely dishonest "It is more moral and ethical than advertising ethics. advertising. the sum total of business, because the And investigations of television pro- The Federal Trade Commission says nasty little people on the low and shady gramming and commercials have that "probably less than half of one side of the business can't and don't proven to be such a fascinating new percent of all advertising last year was employ it -at least for very long." field -with so much publicity value - really bad from the standpoint of the The result of years of product claim that I doubt if ambitious bureaucrats public interest." and counterclaim, exaggeration and and congressmen will let them rest for Question of Taste Another spokes- puffery, capped now by the criticism quite some time. man has said that the majority of let- of television, is a public that has be- In my opinion, advertising never be- ters to the FTC do not object so much come skeptical. fore has been so much in the public to dishonesty in advertising as to It is small wonder that "believabil- eye, so much discussed, so much crit- "blatancy and bad taste, to exaggera- ity" has become the most sought after icized, so much maligned as it is today. tion and a seeming disregard of human quality that responsible advertising Hardly an agency or advertiser or feelings and sensitivity." So the prob- people are seeking these days and one media group meets without a discus- lem actually comes down to taste of the most difficult things to achieve. sion of ethics on the agenda. rather than truth, although I will read- The problem is accentuated by the Climate Actually Improved But I ily concede that the line between truth growing competition of advertising vol- do not believe that misleading advertis- and exaggeration is often a thin one. ume in the marketplace and the rising ing is any more of a problem today Every business has its crooks and if cost of media itself. And the be- than it was 10 years ago, 20 years ago these crooks decide to advertise their leaguered consumer, who already is or 40 years ago. In fact it may be rel- products, they will most likely practice exposed to more than 1,500 advertis- atively much less prevalent today. dishonesty in advertising too. The same ing impressions each day, will be hit During television's trying days of people who practice dishonest advertis- by an even greater number in the the quiz scandal and even today, it ing are the ones who in all probability future. seems to agency people that the com- are guilty of producing inferior prod- Progress Possible We can, however, petitive media have piled on and milked ucts, paying illegal allowances to re- make some real progress in the area the subject for their own competitive tailers, paying kickbacks to their of believability. At the Burnett agency advantage. crooked counterparts in labor unions we believe that all good advertising is Putting the shoe on the other foot, and cheating on their taxes. believable. In the "inherent drama of the question has been asked why do This element is with us in all fields the product" there always are certain editors who criticize certain tv adver- of human endeavor and there is no basic, honest facts about the product tising copy accept that same advertis- reason to expect that advertising can and what it does for the consumer. ing copy in their columns? And, are avoid them, although we want to do Transmit these facts to the public all those letters to the lovelorn column everything we can to prevent them from in a visible, believable way and you actually written by readers, or do some falsely advertising their products. have made a sale, served and satisfied come from the fertile imagination of Ad Sins Are Public I'd like to a customer and strengthened just that the columnist? quote Leo Burnett relative to this sub- much the future of our free enterprise Tv broadcasters also can point out ject. He has said: business system. that some products which are advertised in the print media would never be acceptable for use in television commercials. No Apology It is not my desire to excuse the television medium and the Leonard S. Matthews started with Leo television advertisers for the mistakes Burnett Co. 13 years ago as market research analyst. Before that he had been they have made. My point is that truth and taste in advertising are problems with A. C. Nielsen Co. At agency he later in all media and no one medium can became media supervisor, account execu- stand in front of its glass house and tive and account supervisor. In 1956 he was throw stones at another. elected vp in charge of media, in 1957 I share the feeling that too many of he was elected to board of directors and them seem intent on piling it on a com- in 1958 he was promoted to his present petitive medium during its travails and post. Mr. Matthews also is plans board the result may be to fan the flames so member. He is Northwestern U. graduate high that the entire advertising industry in fields of advertising and marketing. will be faced with unnecessary and undesirable governmental restriction

22 BROADCASTING, July 17, 1961 WHAT Ma A BAHT BUY? When Thailand was Siam and ticals were "tender," there were thousands of these three -headed elephants in Bangkok. But as times changed, these elephant coins dis- appeared and Bangkokians began buying with bahts. In Thailand, the natives can tell you, but, if you want to know what a baht buys in Baltimore, WBAL -Radio has the answer ... Complete Coverage, that Thailand umbrellas can't provide -WBAL -Radio covers the entire metropolitan area plus 37 surrounding counties in Maryland and four, adjacent states ... A Trunk Full of Listeners that even a herd of elephants couldn't produce -WBAL -Radio is DOMINANT in the market, providing more unduplicated coverage than any other station ... Full Range Programming and Music for Mature Minds -a distinctive combination that's hard to match even by Siamese standards. If you wantto keepyoursales riding high, bring your bahts to Baltimore -and buy WBAL-Radio!

WBAL- RADIO BALTI MORE C Maryland's only 50,000 watt station Associated with WBAL FM & TV / Nationally represented by

BROADCASTING, July 17, 1961 23 N OW... maxi m u m power

The test site shown represents a unique facility to provide you with the most accurate possible arrangement of coverage pattern for your particular area. Nearly two miles across the valley (see cross section) is the transmitter used for testing. Computer facilities housed nearby make it possible to supply you with an antenna with fixed power distribution and phase relationship between sections, to achieve an optimum vertical TRANSMITTER ANTENNA null fill -in and beam tilt. SITE TEST SITE The two section antennas have gain of 9.4 (approximate), which is suitable for 50 kw transmitters at 42 kw out with 80% line efficiency. The three section antennas have power

gain of 14.1 (approximate) , for use with 30 kw transmitters 10,500 FEET ( at 28 kw out with 80% line efficiency. On channels where the gain is 14.4, up to 800 feet of 61/8" line will permit maximum 5007 /Iíß FEET authorized power with a 25 kw transmitter.

24 BROADCASTING, July 17, 1961 for any channel fro m 71o13

15 new General Electric helical antenna combinations assure near optimum electrical characteristics

in any transmission area with gain from 4.5 to 4.8 per bay. Two section antennas have approximate

gain of 9.4; three section antennas have approximate gain of 14.1.

TWO SECTION THREE SECTION TWO SECTION THREE SECTION

ONE LINE FEED ONE LINE FEED TWO LINE FEED TWO LINE FEED

1;7----1

Model 4TY52A1-Chan. 7 -8 Model 4TY52A2 -Chan. 9 -10 -11 Model 4TY52A3 -Chan. 12 -13 Model 4TY5281 -Chan. 7 -8 Model 4TY52B2-Chan. 9-10-11 Model 41Y5283-Chan. 12-13 Model 4TY52C1-Chan. 7 -8 Model 4TY53A1 -Chan. 7-8 Model 4TY52C2 -Chan. 9 -10-11 Model 4TY53A2 -Chan. 9.10 -11 Model 4TY52C3 -Chan. 12 -13 Model 4TY53B 1 -Chan. 7 -8 Model 4TY53A3-Chan. 12-13 Model 4TY5382 -Chan. 9-10-11 Note all lines are actually inside mast. Model 4TY53 B3 -Chan. 12-13

The facts speak for themselves, and General Electric with high load capacity (7) structurally rigid, with- VHF helical antennas also provide these additional ad- stands winds to 112 miles per hour; resists shifting of vantages: (1) fewer feed points and feed lines greatly feed lines, eliminates pattern fluctuations in winds. reduce air leak and coupling problems (2) another For complete information, call your local G -E antenna often can be "piggy- backed" on the helical, so Broadcast Equipment representative, or write Technical two or more stations can use the same tower (3) feed Products Operation, Section 4871, General Electric lines inside mast protected from weather, shielded from Company, Electronics Park, Syracuse, New York. In RF field (4) helical can be sectionalized for emergency Canada: Canadian General Electric Company, Ltd., operation (5) no separate heating elements for de- icing; Broadcast Equipment Sales, 830 Lansdowne Ave., using helix as own de -icer takes less power (6) no feed Toronto, Ont. Export: International General Electric lines smaller than 31/2' diameter - rugged, durable Co., Inc., 150 East 42nd Street, New York, N.Y.

GENERAL ELECTRIC

BROADCASTING, July 17, 1961 25 A

there n. t 15ina harder 4s atop than a trend

Ltwn

there is nothing harder to stop than a trend

x rods

there is nothing harder it stop thon trend

there is nothing harder to stop than n trend ABC TV

1T There is nothing harder to stop than a trend. 210-'

Well, what kind of a trend has it been? It's been, first, a trend to first place.* To the largest It's been a trend to the most tangible kind of share of the viewing audience where it counts most. sponsor enthusiasm -a 20% jump in billings for the From October to June, in the markets where they can first quarter of '61, a figure far in excess of the industry watch all 3 networks, they watched ABC -TV most. * pattern. It's been a trend to new successes in new program- It's been a trend to new affiliate successes. t In Port- ming. My Three Sons and The Flintstones, for example, land, Ore., Seattle- Tacoma, Salt Lake City, Boston, have continually hit the top ten. And such established Milwaukee, after affiliate switches to ABC -TV, aver- trends as The Untouchables, 77 Sunset Strip, The Real age evening audience shares soared as much as 52%. McCoys, have kept trending right along. It's been, in summary, that happiest of trends -an It's been a trend to a new trend in public service uptrend. A direction in which, it should be noted, we series. Witness the acclaim for Sir Winston Churchill: have every programming intention (Top Cat, The New The Valiant Years, Close-Up!, Expedition. And a new Breed, Target: The Corruptors, Calvin and the Colonel) trend in news reporting: ABC -TV News Final. of It's been a trend to sports leadership ... with Fight of the Week, NCAA and American League Football, Te 1 evasion College All Golf, ABC -TV Wide World *Source: Nielsen 24 Market TV Reports, Average Audience, week ending Oct. Basketball, Star 16, 1960 thru week ending June 18, 1961. Mon.-Sat. 7:30 to 11 PM. Sun. of Sports. 6:30-11 PM. vs. similar period a year ago. TSource: American Research Bureau.

26 BROADCASTING, July 17, 1961 Isf. 7BROADCASTING THE nUSINESSWEEKLY OF TELEVISION AND RADIO July 17, 1961 Vol. 61, No. 3 THE HOT MARKET IN USED SHOWS Syndicators find buyers eager for second -run programs Crop this year will be biggest in several seasons Off- network shows offer easiest sales and biggest profits

Film syndication is fast becoming were offered during all of 1960. because the price generally runs about predominantly a network hand -me- Ray Of Hope The programs repre- one -third lower. The programs already down proposition. It may be the hottest sent a bright ray of hope for many of have a track record and can be pro- second -hand business in history. the tv syndicators, whose businesses moted more easily. Former network series being released have suffered in recent years because Such programs need not be placed to stations on a syndication basis this of the decline of sales of programs to in prime time, though some are so year already outnumber new first -run stations caused by high costs in pro- slotted on stations, but because of their syndication series by approximately four ducing and distributing syndicated tv price can be scheduled in the early to one -and the margin almost certainly film shows and the scarcity of prime time evening periods (5 p.m. -7 p.m.) or as will widen before the year is out. evening slots on many stations, at- daytime strips when their evening ex- The reports from NBC Films last tributed to a more extensive use of net- posure has ended. By contrast, a higher week that Groucho Marx Show had work programs. Some syndicators ob- investment in first -run syndicated pro- been sold to 18 stations for a total of served that the depression status of syn- grams dictates that they be placed in about $1.5 million and from Official dication over the past two or three years scarce time in order to obtain "top Films that Peter Gunn had been sold has helped create a favorable climate dollars" from advertisers. to 10 major markets during the first for acceptance of off -network programs Off -network shows are "easier" week of selling underline a growing by stations and cited these reasons: sales than first -runs, syndicators claim, trend in the beleagured tv film syndica- The yearly drop in production of thus shaving their selling expenses. tion business: there's a receptive market first -run series for syndication (from a The producer and distributor have at tv low 6 stations for so- called off -network high of 29 in 1956 to a of for recouped all, or a large part, of their in- programs with star names that have this coming season) has resulted in a vestment during the network exposure proved popular during their cycles on scarcity of film programs for many sta- of the program and require a compar- NBC -TV, CBS -TV or ABC -TV. tions and a consequent receptivity to atively few sales to compensate for resi- Off -network programs re- have been re- proven network properties. Even dual talent fees and other expenses (a leased to local in- stations from the earliest runs of syndicated shows, in many consensus seems to be 35 markets on an days of television, but the quantity have been worn thin by re- has stances, off -network show can return a profit). never approached "the flood of 1961," peated usage. The striking upsurge in release of off - according to one tv film libraries have been executive. In- The feature film network programs in 1961, as compared cluding such very recent and these entries as "used up" by many stations with 1960, can be gauged by the follow- Wyatt Earp, Peter Gunn, Groucho can be filled by off -net- time periods ing information provided by leading tv Marx and One Step Beyond, 23 off -net- of the one-hour type. work shows film distributors: work programs have been placed find off -network into Many stations During 1960, seven such series were syndication during the first than first - six months properties more satisfactory released, totalling 423 half hours. Screen of 1961 alone. Only seven such the latter were available, shows run, even if Gems has issued three-49 episodes of Circus Boy, 113 of Wild Bill Hickok and 37 of Tightrope. MCA -TV placed 23 off -network series released in 1961 117 half -hours of M Squad, ZIV -UA 39 episodes of Rough Riders; Independent The list of off- network programs (226), One Step Beyond (94) and Television Corp., 72 segments of Broken released to television stations dur- Matty's Funday Funnies (170). Arrow and ABC Films 36 programs of ing the first half of 1961 covered Ziv- United Artists: Aquanauts High Road. An indication of the sales 23 series, as compared with 7 for (32), Bat Masterson (108), and appeal of these programs: virtually all all of 1960, and totalled 1,528 Man and The Challenge (36). have been sold in more than 50 markets half -hour and 146 hour -long pro- NBC Films: Groucho Marx and Circus Boy and Tightrope are set grams, as against 423 half -hours Show (250) and The Deputy (78). for 141 and 153 markets respectively. for 1960. A breakdown of pro- CBS Films: December Bride In contrast, during the first six grams and number of episodes, re- (157), Wanted: Dead or Alive months of 1961, 23 off -network series leased as of July 1, 1961, follows: (94), and Angel (33). were pushed out into the marketplace: Official Films Inc.: Peter Gunn MCA -TV: Staccato (27), Cim- 1,528 half -hours and 146 hours. (114), Yancy Derringer (34), Mr. maron City (26), Overland Trail Indications are strong that the flood- Lucky (34), Wire Service (39) (17), Riverboat (44), and Suspi- gates will open for other companies that and Du Pont Theatre (42). cion (20). have not as yet released their programs. ABC Films Inc.: Wyatt Earp Screen Gems: The Web (13). MGM -TV officials said they probably will place 72 episodes of The Thin Man

BROADCASTING, July 17, 1961 27 EX- NETWORK SHOWS IN BIG DEMAND continued and 26 half -hours of Northwest Passage has been sold to 21 stations for (both were on NBC -TV) into syndi- total revenue of $70,000. Perhaps cation shortly. Some station officials re- even more striking was an announce- port that both Four Star Productions ment last week from Official Films: in and Desilu Productions are sounding out the first week of selling Peter Gunn, the market for release of some of their Mr. Lucky and Yancy Derringer racked series that have concluded their network up sales of more than $1 million to 10 runs. stations, including WNEW-TV New It is too early to give a definitive sales York, KTLA (TV) Los Angeles and rundown on programs released this year WGN -TV Chicago. Economic Conditions Seymour Reed, president of Official Films, stressed that stations always have real- ized the value of off -network programs. He agreed that present economic conditions in tv film syndication have accentuated sharply a practice that has existed from the early 1950's. Official, he noted, probably has the largest group of both new and old off - network programs with such veteran After three years on NBC -TV, "Peter series as My Little Margie, Robin Hood Gunn" series is being sold to local and Foreign Intrigue (issued under stations and was snatched up by 10 various other titles) still making the outlets in the first week of release. rounds after six or seven years. Mr. Reed made a salient observation on the use of more recent off -network shows: are assured of sales in the top two or at the outset, they will not lend them- three markets, thus recouping talent selves to daytime or early evening costs (Screen Actors Guild requirements "stripping" because of higher talent provide for a performer receiving a per- costs, but after several runs on a once -a- centage of the minimum fee for a coun- They must like People's Choice in week basis, they will be slotted across - try-wide use of the program, ranging New York; this former network series the- board. downward to 20 percent for the sixth has been sold for its ninth run in the Howard Anderson, vice president and and cut -off run; star performers work nation's first market. sales supervisor of ABC Films, believes out an arrangement with the producer these programs will find themselves in for use of the program in perpetuity). (see separate story for complete list), prime time on many stations because Many CBS Programs CBS Films but those that were offered in early "their quality often is higher than first- has been active in off -network syndi- spring already have compiled attractive run syndicated programs." He noted cation since 1951, starting with Amos records. For example MCA -TV reports that all network shows are not suitable 'N' Andy which is still making the that Riverboat, Overland Trail and Cim- for eventual release to stations, guess- rounds. Its off-network roster includes arron City already have been sold in ing that "perhaps one in 20 can make such stalwarts as Our Miss Brooks more than 60 markets each and CBS the grade." The likely candidates are (1957), Mama (1957), Life With Films Inc. points out that December the ones that have earned a "track Father (1955), Phil Silvers Show Bride, in distribution for two months, record' during their network run and (1958) and The Honeymooners (1956). BROADCAST ADVERTISING '61 toy tv totals may pass $15 million

IDEAL LEADS WITH PLANS FOR $3.5 MILLION; MATTEL CLOSE SECOND

Ideal Toy Corp., New York, appears cies, BROADCASTING checked officials of moving this fall to a new ABC -TV likely to be the highest television spend- the Toy Guidance Council and Toy time slot (6:30 -7:30 p.m. NYT), grew er in the toy field this year, according Mfrs. of the U.S.A. The latter organiza- out of an experiment in prime -time to a BROADCASTING Spot check of toy tion estimated the 10 -12 major toy effectiveness conducted by the toy firm advertiser activity. companies in the country will spend at last season. It was confirmed last week that Ideal least $15 million in tv this year-two- Ideal placed spot tv orders for prime - plans half- sponsorship of Maverick on thirds of it in the fall -to- Christmas time exposure for its ITC Model Craft ABC-TV next fall, a move that will season. lines, a series of adult hobby construc- bring the company's 1961 tv expendi- And, TMUSA predicted, 1962 will tion kits. The hobby sets' sales doubled ture to around $3.5 million, as against see many toy companies that manufac- as a result of the campaign and repre- more than $650,000 in 1960. Thus ture summer items (outdoor pools, sented 12% of Ideal's gross by the end Ideal would appear to jump ahead of swings, etc.) using summer tv, making of the year. Demand for Model Craft last year's leader, Mattel Inc., Haw- that season a close second to the fall was so great the toy manufacturer de- thorne, Calif., which plans a $3- million as an active time for toy advertising. cided to use adult network program- campaign in 1961. Experiment Result Ideal's 13 -week ming for its hobby kits in 1961. In addition to toy makers and agen- half- sponsorship of Maverick, which is Returning to the ranks of network

28 BROADCASTING, July 17, 1961 James T. Victory, general sales manager of CBS Films, pointed out that stations often buy three or four series at a time but he emphasized they are offered individually and are not sold as a package. He ascribes the continued popularity of off- network programs to the "tremendous built -in audiences that already know the show." An official of ITC provided some piquant statistics about its Susie program. Presented originally as Private Secretary on CBS -TV for three years, the program has brought in almost $4 million to ITC in domestic and foreign sales in the past five years. It is being shown for the 13th time in Washington, D. C.; the 10th time in Chicago, and is set for 7th and 8th runs in New York, Baltimore, Detroit, Nashville, New Orleans and St. Louis. It has been dubbed in French, Spanish and Portu- guese and subtitled in other languages and has been seen in 37 countries outside of the U. S. The attitude of many stations toward these properties was summarized by Herb Jacobs, president of TV Stations Inc., which buys film programs on behalf of more than 100 tv stations on continuously local throughout the country. Mr. Jacobs CBS -TV presented "Amos 'n' Andy" on tv stations since the network during 1951 -52 and 1952- 1953, believed to be the off- indicated strongly there is a place for "oldest" 53, re been carried network off- network properties on many tv out- and the -runs have show. lets because the programs are a "well - known commodity" and can obtain prepare for production of first -run syn- work outlets and other independents. good ratings; are actually first -run in dication programs in a year or two. We find that off -networks, balanced with many markets; can hold an audience Korn Speaks For Independents Ben- several first -run syndication series, can even in larger markets because many net H. Korn, executive vice president of do the job very satisfactorily. In many viewers didn't "catch" them the first the Metropolitan Broadcasting Div, of ways, an off -network can be superior to time around. He noted that programs MetroMedia Inc., New York, summed a first -run show because it is tried and with three or four years production are up the view of many independent tv true, while a first-run has to be 'put into "more valuable" because they provide station operators when he said: orbit' and may not prove to be satisfac- stations with a continuity of programs. "Those of us who operate indepen- tory. Our research shows there is a Mr. Jacobs believes that revenue ac- dent tv stations in major markets-and large audience which hasn't seen each cruing from sales of off -network pro- we are in New York and Washington, episode of a network program and grams will help syndicators during this D. C. -need a quantity of programs, which can catch it during the off -net- period of depression and help them to and they must compete with the network presentation." tv sponsors after a five -year absence markets beginning in mid- September. (except for the annual sponsorship of Agency is Carson -Roberts, Los An- Macy's Thanksgiving Day Parade on geles. NBC -TV), Ideal has also signed with Louis Marx & Co., New York, plans CBS -TV for 26 weeks of Mighty Mouse a $2- million all -tv spot drive in the top Playhouse (Sat., 10:30 -11 a.m. NYT), 35 markets, for the 10 toys it is pro- beginning Sept. 16. In addition, Ideal moting on television this year. Marx, has bought the Macy parade for an- which spent only $475,000 last year, other year and is dickering for a color will use live commercials on local and show on NBC -TV. syndicated kiddy shows from September The company will augment its net- through December. Agency is Ted work campaign with a heavy tv spot Bates & Co., New York. drive, bringing its total tv expenditure Remco Corp., Newark, N. J., in an to around $3.5 million. Agency is all -out tv drive this fall, will spend just Grey Adv., New York. under $2 million in network and spot. Doubled Budget Mattel Inc., toy - Bernard J. Schiff, president of Webb land's second- ranking tv spender in Assoc., New York, Remco's agency, 1961, has doubled its 1960 budget of said the firm is ordering a 50- market $1.5 million. In addition to its year - spot campaign and three network shows round ABC -TV show, Matty's Funday -Shari Lewis (NBC -TV, Sat., 10- Funnies (Sun., 5 -5:30 p.m. and Sat., Shari Lewis, NBC -TV program hostess 10:30 a.m. NYT); Captain Kangaroo 7 -7:30 p.m., both NYT), Mattel will (Sat. 10 -10:30 a.m. NYT) demonstrates (CBS -TV, Sat., 9:30 -10:30 a.m. NYT) order a 13 -week spot tv drive in 50 American Doll & Toy's Toodle -Loo. and Periscope, probable entry in ABC-

BROADCASTING, July 17, 1961 29 TV TOY TOTALS MAY PASS $15 MILLION continued line this fall -GE educational projects -consisting of seven kits of science projects for youngsters. TV's 5 -5:30 p.m. daily schedule. work and spot television on 275 sta- Eldon Industries, Hawthorne, Calif., tions in 145 U. S. cities this year. Commercials are being prepared by will place 3,600 tv commercials in 13 In network, the toy firm will use Young & Rubicam, New York, GE's weeks in 24 markets this fall. The The Shari Lewis Show (NBC -TV, Sat., radio receiver agency, for The General company is investing $1 million in the 10 -10:30 a.m. NYT) and Captain Electric: Theatre (CBS -TV, Sun., 9 -9:30 3 -month campaign placed through Kangaroo on CBS -TV (Sat., 9:30- p.m. NYT), as well as for a spot drive Guild, Bascom & Bonfigli, San Fran- 10:30 a.m. NYT). The overall cam- in the top 20 U. S. markets. The more cisco. paign, scheduled to run from Sept. 15 than half- million -dollar campaign will Cincinnati Firm Uses Spot Kenner through Dec. 15, also includes a 42- run from September to Christmas. Products Co., Cincinnati, plans to use market spot tv drive. Agency is Webb A. C. Gilbert Co., New Haven, $1 million worth of spot tv time in over Assoc., New York Conn., has ordered $225,000 worth of 65 markets between Oct. 15 and Dec. Lionel Over Double LioneI Corp., participations in ABC-TV's 5 -5:30 p.m. 17. Leonard M. Sive Assoc., Cincin- New York, which spent over $290,000 time slot from Nov. 6 to Dec. 20. Al- nati, Kenner's agency, will place 35-40 in tv last year, reportedly will spend though not yet definite, the network one -minute spots in each market bought more than $650,000 in 1961. In addi- will probably program Periscope, new for four product lines. Items to be tion to the Macy's Thanksgiving Day show designed to appeal to the inquisi- featured include building sets, toy slide Parade on NBC -TV, the company will tive youngster. Gilbert's agency, Ban-.. projectors, "Doozies" (plastic "funny place spot campaigns on 75 stations in ping Repplier Adv., Hampden, Conn., faces "), and paint sets. the U. S. and Canada. Aside from ad- will place a total of 56 commercial Kenner's give-a -show projector, vertising its line of electric trains, minutes-about two spots per day. which sells for $5, comes with 16 strips Lionel this year enters the scientific A Gilbert spokesman noted Erector, of well -known cartoon characters, in- toy field for the first time and will con- one of America's best -known toys, will cluding several in tv syndication now- centrate its spot tv efforts to promoting be advertised on tv this year for the Popeye, Yogi Bear, and Quick Draw these products. Grey Adv., New York, first time in the product's 48 -year his- McGraw, among others. is the agency. tory. The company projects a 10% American Doll & Toy Corp., New The General Electric Co.'s radio re- increase in sales during Erector's pro- York, will spend $650,000 with net- ceiver department will introduce a new motion.

Lionel Corp. is shown here preparing to be used in the toy firm's 41- market than doubled its tv budget. Agency is for film an electric train commercial spot tv campaign this fall. Lionel more Grey Ad., New York.

30 (BROADCAST ADVERTISING) BROADCASTING, July 11, 1961 PO L AND PROVOCATIVE ENOUGH TO KEEP A VIEWER SPELLBOUND! FONDA GIVES HIS MOST POWERFUL PORTRAYAL IN YEARS! TAUT.P ABSORBINGI. COMPELLING DRAMA! -NEW YORK TIMES

f/NORY Mél1. THE A- OKAY'S,,, 32 RECENT FINE FEATURE MOTION PICTURES FROMla. UNITED ARTISTS UNITED ARTISTS ASSOCIATED, INC.

NEW YORK 247 Park Avenue, MU 77800 DALLAS 1511 Bryan St., RI 7.8553

CHICAGO 75 E. Wacker Dr, DE 2-2030 HOLLYWOOD 1041 N. Formosa Ave., HO 6.3429

BROADCASTING, July 17, 1961 31 SHELL COMES BACK TO TV Radio's ups and downs Radio's national spot billings Three -week spot -tv schedule set for 27 markets dropped 7.9% during the first after several months of all print -media ads quarter of 1961 but snapped back during the second quarter and Shell Oil Co., which this year has handles Shell's institutional advertising may wind up the first half of the channeled all of its $15 million into con- account. year on a par with the first half sumer advertising into print, made a The timing of Shell's move back to of 1960, Lawrence Webb, man- firm move back toward television last tv couldn't have been worse for Charles aging director of Station Repre- week. The oil company approved a T. Lipscomb Jr., president of the Bu- sentatives Assn., reported last three -week spot tv schedule of varying reau of Advertising of the American week. lengths to cover 27 markets across the Newspaper Publishers Assn. In a He said first- quarter figures, country. speech before the summer convention compiled for SRA by Price The campaign is slated July 21 to of the Newspaper Advertising Execu- Waterhouse & Co., put gross time Aug. 14, and the spots will include tives Assn. held in Detroit last week, sales at $40,324,000 against $43,- ID's, chain -break 20's and some 60 sec- Mr. Lipscomb said the "Operation 805,000 for the first quarter of onds in length. They will be geared to Friendship" program, devised by his 1960. His report on the second- a promotion contest that Shell is con- bureau as a promotion effort behind quarter comeback was based on ducting in conjunction with its dealers. Shell's newspaper ad campaign, has op- preliminary estimates, which he The contest features the giveaway of erated with success and "inspiring said showed "considerable im- Snark -type sailboats to lucky contest- speed and smoothness." provement." The SRA figures, ants whose names will be drawn by compiled quarterly by the New chance. Vtr producers York accounting firm, are subject A supplementary radio campaign be- to revision upon release of the gan last week with 9 to 15 weeks of agree on exchange FCC's official report for 1960 spots targeted mostly for southeastern later this year. and southwestern states, including Mis- I tape producers in three major sissippi, Louisiana and Texas. Billings markets have taken the first step to form video tape production network for all of the spots are through Ogilvy, a film medium and know cost factors, as to provide vtr service for clients any- Benson & Mather. This marks the first well as permitting the producer to sug- where in without the need break in the agency's resistance to the the country gest changes and improvements in the sending high -priced peo- broadcasting media for Shell, whose for production script or storyboard. All changes ple city to another. Video consumer account it took over last fall. from one should be made in pre -production con- Tape Productions, New York, WFAA- Last month Shell announced it would ferences, she urged, not during shoot- TV Dallas, and International Video sponsor 11 Sunday afternoon hours on ing when "hindsight" alterations are CBS -TV devoted to a golf show. The Tape, Beverly Hills, Calif., are the vtr interchange costly. oil company is still negotiating to spon- three founders of the More than one spot should be made service, which they believe will save sor on CBS -TV four hours of Leonard at a time for economy in production substantial amounts for their clients. Bernstein's Young People's Concerts. and a voice-over announcer is much less Each company will make available to Billings for both of these series come expensive than sync shooting, she said. the others its facilities for taping seg- out of Kenyon & Eckhardt, which Still photos of exteriors and interiors ments, inserts or even a complete pro- should be used whenever possible since duction. Other affiliates, both in the weather often complicates location U.S. and abroad, will be added as the filming. Children, smoke, water, dogs New service call for service dictates. The three and complicated opticals also should be founding companies of the vtr service With this issue BROADCASTING avoided when economy is important, network all have equipment of the same is offering a new service to its Miss Ratny added. readers. Called "Commercials in standard type, including Marconi cam- Production" the new department eras, to insure top facilities at all CBS wants agencies (see page 34) will list new com- three locations. This was said to be an mercials for which advertisers or underlying consideration in the forma- to toot own horns their agencies have signed con- tion of the affiliation. CBS Radio has offered some 100 top tracts and which will be used in advertising agencies the opportunities to national or large regional broad- Some advice on trimming air their views on the role of advertising casting campaigns. Listings in the film commercial costs in the American society and economy. new department will include: Fred Ruegg, CBS vice president, sta- Commercial producer, with his Methods for cutting costs of film tion administration, whose letters to the address; advertiser and product; commercials in tv were outlined to the heads of the agencies invited them to length, number and type of com- Advertising Club of Grand Rapids, express their thoughts on tape or disc mercial; name of production man- Mich., July 7 by Ruth L. Ratny, crea- in the form of one -minute messages, ager; agency, with agency account tive vice president of the Fred A. Niles said "the project will go a long way executive and agency production Communication Center, Chicago. At- towards achieving a better public image manager and the approximate tention to cost becomes even more im- of the advertising profession." cost of the commercial. portant this next season, she said, with As a public service, CBS Radio will Commercial producers interest- tv time charges expected to run 5% present the message 12 times each on ed in being included in this new more, talent costs up 20% and produc- all its seven owned- and -operated sta- department should submit infor- tion up 20 %. tions: WCBS New York, WBBM Chi- mation promptly to any of the Miss Ratny urged advertisers and cago, WCAU Philadelphia, WEEI Bos- editorial offices of the magazine. agencies to be sure their staff writers ton, KMOX St. Louis, KCBS San have a "thorough knowledge" of the Francisco and KNX Los Angeles.

32 (BROADCAST ADVERTISING) BROADCASTING, July 17, 1961 'Charlotte's WSOC -TV... merchandising 'plus' puts more sell into our campaigns " - McGowan, Henderson

"When we are placing spot schedules on WSOC -TV, we know that we will reach the right audience for our products. And, WSOC -TV's excellent merchandising support is a `plus' factor that puts more `sell' into our campaigns."

BETTY McCOWAN Henderson Advertising Agency, Inc. Greenville, S.C.

Some things are not shown on rate cards. Important things like merchandising, for example. Schedules on WSOC -TV get the finest merchandising support in the Carolinas. Trade mailings, in -store displays when applicable, tie -in ads, product surveys if needed - other specialized support. Put your advertising schedule on WSOC -TV WS C-TV see ... one of the great area stations of the nation. You'll results! CHARLOTTE 9 -NBC and ABC. Represented by HR

WSOC and WSOC -TV are associated with WSB and WSB -TV, Atlanta, WHIO and WHIO -TV, Dayton

BROADCASTING, July 17, 1961 33 television post will have on the nature PAT WEAVER'S NEW M -E JOB of its television activities was regarded as a speculative question, but observers Will head M -E Productions and international agreed it could be far -reaching. M -E Productions is not currently active in operations as Clyne, Van Volkenburg resign the actual production of programs, but its organization specifically permits it to operate in this field and there was considerable speculation that in time it would do so, although inside sources doubted this would happen immediately. Even without getting into production, Mr. Weaver's ability to influence programming through the selection of shows for Interpublic clients could be considerable: His division is responsible for close to $100 million in broadcast billing. In 1960 its tv billing alone was $89 million. Without going into details, an Inter - public spokesman said that "changes will be made in M -E Productions." Mr. Weaver is known as an inno- vator. At NBC he was credited with key roles in the development of the Today and Tonight shows, the Wide Mr. Weaver Mr. Clyne Mr. Van Volkenburg Wide World format, the color spec- taculars and, on the sales side, the so- Sylvester L. (Pat) Weaver Jr. was but agency authorities said both he and called "magazine concept" which was catapulted back into the forefront of Mr. Van Volkenburg probably would the forerunner of the participation -sales television programming last week in a remain with M -E for several weeks, pattern so widely used in network tele- surprise realignment of M -E Produc- while the new top -management team is vision today. tions that also brought the departure in the process of taking over. Some of his views were put on rec- of C. Terence Clyne and J. L. Van Big Question Just what effect Mr. ord two weeks ago. Testifying in the Volkenburg. Weaver's move into the agency's top FCC's program hearing, he suggested The three men are among the best known figures in television advertising and programming management. M -E Productions is the television and radio division of Interpublic Inc. (formerly Commercials in production McCann -Erickson) . Mr. Weaver, 52, who established Listings include new commercials be- Freberg Ltd., 7781 West Sunset Blvd., Hollywood himself as one of television's leading ing made for national or large region- General Mills (Cheerios), six spots. Agency: "creative" minds as chairman and presi- al radio or television campaigns. Ap- Dancer -Fitzgerald-Sample. dent of NBC in the early 1950s, was pearing in sequence are name of ad- named president of M -E Productions. vertiser, product, number, length and Phoenix Studios Inc., 420 Lexington Ave., NYC He has been chairman of McCann- type of commercial, production mana- 17 National Biscuit Co. (Milk- Bone), two 60s, Erickson Corp. (International), which ger, agency with its account executive animation, film. Agency: Kenyon & Eckhardt; directs Interpublic's overseas offices in and production manager, and approxi- Wendell Phillips a.e.; Marshall Rothen prod. mgr. 22 countries, and also will continue in mate cost of commercial. Mutual of Omaha (insurance), two 60s, one that role. 90, animation, film. For Golding- Elliott- Graham, CBS Animations, 485 Madison, NYC Harold Graham Jr., a senior vice Ed Graham a.e. Agency: Bozell & Jacobs; Harold Lever Bros. (Good Luck Margarine), one 10, president of M -E Productions, was Fair a.e. promoted to executive vice president stop motion, film. Clem Stigdon prod. mgr. Agency: Ogilvy, Benson & Mather; Hal Burdick in the new setup. Raymond Scott Enterprises, prod. mgr. Approx. cost $1,400. 140 West 57th St., The resignations of Mr. Clyne as NYC United Biscuit Co.- Keebler Biscuit Co. Div. chairman of M -E Productions and Mr. Lever Bros. (Dove), electronic music. Charles (Keebler Cookies), three 10s, animation, film. Barclay prod. mgr. Agency: Ogilvy, Benson & Van Volkenburg as president were said Arthur Bartsch prod. mgr. Agency: Lewis & Gill - Mather; Ken Shaw prod. mgr. to be in line with wishes expressed by mann; John Bleasdale prod. mgr. Approx. cost Nestle Co. (Nescafe) two 60s, four 20s, four both men some time ago. $1,200. 8s for tv; three 60s radio electronic music. Marion Harper Jr., Interpublic presi- International Trading Co. (Olympia Typewrit- Charles Barclay prod. mgr. Agency: F. H. Hay- dent, said Mr. was retiring in ers), one 60, live action and animation, film. Clyne hurst, Toronto; Cliff Harrison prod. mgr. keeping with "previously disclosed per- Clem Stigdon and Arthur Bartsch, prod. mgrs. sonal plans Agency: Mann -Ellis; Ed Murray a.e., Ken Kelly to leave the agency business Skelton Studios, 1416 N. LaBrea Ave., Hollywood prod. mgr. Approx. cost $5,000. in the fall of 1961," and that Mr. Van 28 Volkenburg, who came out of retire- Format Films, 4741 Laurel Canyon Blvd., North Miles Labs. (Alka- Seltzer, Bactine) two 60s, ment to take the M-E post in June Hollywood, Calif. tape. Grover Allen prod. mgr. Agency: Wade Adv. 1960, had done so "with the under- North American Van Lines (moving), animation. Beechnut Lifesavers Inc., four 60s, film. standing that at the end of approxi- Cullen Houghtling prod. mgr. Agency: Dallas - Charles Barton prod. mgr. Agency: Young & mately a year he would be able to re- Jones Co., Chicago. Rubicam, Inc. turn to his home in Florida." Mr. Clyne was on vacation last week

34 (BROADCAST ADVERTISING) BROADCASTING, July 17, 1961 PROFIT RESPONSIBILITY

and your advertising agency

The vested interest of an advertising agency is in the profits of its clients.

Today those profits are being squeezed by costs.

No advertising is as costly as advertising which doesn't work.

No advertising is as profitable as that which is persuasive enough to move even a hesitant prospect.

And the capacity of advertising to produce a profit depends -- not alone on the dollars invested -- but on the ability of the client to recognize and encourage the best work of the best agency he can find.

YOUNG & RUBICAM advertising

BROADCASTING, July 17, 1961 35 that networks had succumbed to the keting consultant to Kaiser Industries "Hollywood B picture" trend, said following his departure from NBC in viewers "want to be sold on the bet- 1956. Before joining NBC he had ter, not the worse," and took the po- been, before the age of 30, advertising sition that the public "will respond to manager of American Tobacco Co. un- adult appeals, although not all the der the late George Washington Hill. to: time." He also called attention to dra- He also had been manager and later memo matic, music, opera, ballet and other vice president and director of the radio - so- called "quality" programs presented tv department of Young & Rubicam. Media on NBC while he was there in various Mr. Clyne, his predecessor as M -E executive posts from 1949 to 1956, and Productions head, has been in charge described himself as optimistic about of television for Interpublic and its program improvement in the future predecessor McCann-Erickson since (BROADCASTING, July 3). 1954. Mr. Harper hailed this service as The Next Decade Some Weaver en- representing "one of the longest and thusiasts who worked with him in his most successful tenures of any agency IS OUR NBC days -many of whom are now in television head," and also praised Mr. key positions there and elsewhere (see Clyne for "innumerable programming below) -saw in his latest assignment innovations for our clients." HOOPER a chance to "help create the pattern of 'Lucy's' Developer Mr. Clyne also television programming for the next 10 has been vice chairman of McCann - years, just as he helped set the format Erickson, the major agency division of THE for the first decade." Their reasoning Interpublic, in addition to heading M -E was that current attacks on program- Productions. Before moving to McCann HIGHEST ming, particularly by the FCC and he was with the Biow Agency where, other government sources, require among other accomplishments, he was changes that probably will evolve dur- credited with developing the long -run- ANYWHERE? ing the next two years and that as head ning, top -rated I Love Lucy program. of television for one of the top four For many years, first at Biow and tv agencies he will be in a position to subsequently at McCann, he was identi- SHARE RATING influence those changes materially. fied with the Bulova Watch account, Interpublic President Harper fore- which moved a few months ago to M-F saw am- this-and more. He said Mr. Sullivan, Stauffer, Colwell & Bayles. In 7:00 63.7 Weaver's new 7:30 am assignment, on top of 1948, while with Biow, he conceived his international post, reflects the and sold what was said to be the first M-F agency's interest "in the growth identification." He entered 7:30 am and "tv station 72.1 development world as an ac- 8:00 am of -wide television, broadcasting and advertising and the attainment of quality program- count executive with Free & Peters sta- WILS HOOPERATING ming." representation firm (now Peters, 1961 tion JAN-MAR, Other Interpublic sources said the Griffin, Woodward). reference to "world -wide television" Although he has been quoted as say- been told our recent anticipated the use of television as an ing he planned to retire at age 55 (he We've the Hooperating may international advertising medium as was 55 on March 22), and the an- soon as facilities resignation referred highest in the country. We'd are available. "We nouncement of his for sure. So if have a number of clients who use print to his "decision to retire," he was also like to know con- higher rating advertising throughout the world," one quoted last week as saying he was you know of a official said. "Undoubtedly sidering "various other connections," per thou- they will (or a lower cost want to use television in the same way starting next January. A representative E. L. sand), please write whenever that becomes feasible." doubted he would reach a decision im- "Red" Byrd, our station Mr. Weaver joined McCann in 1959 mediately. manager. after serving as advertising and mar- Mr. Van Volkenberg, for many years

19 Where the `Weaver Men' are today RADIO When Pat Weaver, the new head lion programming (BROADCASTING, of M -E Productions (see above), July 10). Others of the group in- was flying high and wide in tele- clude Richard A. R. Pinkham, now vision programming at NBC, he was senior vice president in charge of surrounded by a group of assistants broadcast operations for Ted Bates who became known as "Weaver & Co.; Thomas A. McAvity, vice ANSING Men." They've never completely president and television program su- lost that identification, although pervisor for J. Walter Thompson most of them have long since scat- Co.; Michael Dann, CBS-TV vice 24 HRS /DAY tered to other jobs-many of them president in charge of network prd- 5000 WATTS DAYS pivotal -in other networks or agen- grams, New York; Frederic W. Wile cies. Jr., west coast manager of The Ad- 1000 WATTS NIGHTS Ten days ago one of them, Mort vertising Council, and -within Mr. Werner, who had moved on to Weaver's own parent organization - represented exclusively by Young & Rubicam, was called back Matthew J. Culligan, general corpo- Venard, Rintoul and McConnell to NBC to become head of televi- rate executive of Interpublic Inc.

36 (BROADCAST ADVERTISING) BROADCASTING, July 17, 1981 A "well-bred" SUCCESS story for WDAY-TV, Fargo!

Every afternoon from 4:00 to 5:00, the old 500 loaves of bread before we got the door open Hayseed puts on a local live talent show called for business; 7,300 loaves on opening day; 9,400 "Party Line" - breezy informal chatter that loaves the second day. This is a first and the really wows the wimmin. people are still coming in." During one minute of one day, earlier this year, the chat was about the next day's opening "Party Line" is doing a spectacular job for a of a new Cox's Bakery store - their eighth. number of big -time food and household products. Results? To quote Dale Cox himself, "We sold Ask PGW for all the facts! WDAY -TV AFFILIATED WITH NBC CHANNEL 6

FARGO, N. D.

d7PETERS, GRIFFIN, WOODWARD, INC., Exclusive National Representatives

BROADCASTING, July 17, 1961 37 with CBS, was the first president of president of M -E Productions, started Duke cigarettes, Colgate-Palmolive's CBS -TV, serving in that post from 1951 with McCann -Erickson in 1946 as a Ajax and Spree ($3 million), and the until his retirement at the end of 1956. trainee, later became a radio producer Bulova business ($4 million) -but When he retired he moved to Florida and director. After two years of army company officials denied these had any but remained a consultant to CBS and service he returned as a television ac- bearing on the television division subsequently served as president of count executive, moved to CBS -TV as changes. One did suggest that the Pacific Ocean Park, a west coast amuse- a general program executive in Holly- changes might have been delayed a ment park, until CBS disposed of its wood from 1957 to November 1959, few months if the agency had not lost interests in it. He came out of retire- then moved back to McCann as man- the Chesterfield business. This account ment again to take the M -E Produc- ager of client planning. He became a loss came after Liggett & Myers became tions presidency on June 1, 1960. He vice president of M -E Productions in involved in boycott threats stemming said last week he was not considering July 1960. from protests against The Untouchables, new job plans and would move back McCann has suffered three substan- which L&M was sponsoring but decided to Florida as soon as he winds up his tial account losses in the past six months to drop the program after the current M -E Productions assignments. -the $10- million -plus Liggett & Myers summer season (BROADCASTING, March Mr. Graham, the new executive vice account for Chesterfield, Oasis and 20).

garded as "idea programming" and will DUPONT'S NEW TV PATH explore such subjects as "Music of the Thirties," "Fads and Foibles" (a musi- Weekly hour -long program will utilize cal treatment of the subject), "Paper Bullets" (a dramatization of Nazi at- both corporate and product advertising tempts to flood the world with counter- feit money), "The Ziegfeld Touch" (a In a reversal of previous strategy, participations on 28 other network musical biography of Florenz Ziegfeld) E. I. du Pont de Nemours will blend shows for product advertising. For the and "Merrily We Roll Along" (a pic- most of its corporate and its product 1961 -62 season, we will use part of torial history of the automotive age). tv commercials into one giant "mixer" the Du Pont Show of the Week for Mr. Crowley noted that the welding next season -the Du Pont Show of the corporate messages and part for prod- of corporate with product advertising Week over NBC -TV (Sun., 10-11 uct selling, and, in addition, we have on one program dictated approval of p.m.). Du Pont's rationale: by placing bought participations on only 12 other the project by three departments (Fab- nearly $8 million of a total tv budget of network programs for additional prod- rics & Finishes, Industrial & Biochem- more than $13 million into one "pres- uct advertising." icals and Textile Fibers) and the cor- tige" series, the company hopes to at- Du Pont officials realize there is some porate advertising unit. Approximately tain stronger identity with the program risk to "putting most of our eggs in 45% of the commercial time on Du for its various divisions and for the one basket," but, Mr. Crowley con- Pont Show of the Week will be devoted corporation itself. tinued, intensive study by the company to corporate commercials, he said, and Du Pont's tv advertising plans for over a period of several months pro- 55% to product commercials. next season were outlined by Charles duced compelling reasons for an asso- Du Pont now is in the process of (Chuck) Crowley, the company's tele- ciation by du Pont with a single "blue - producing new commercials for the vision manager, last week. ribbon" series for most of its tv adver- coming series, but also hopes to utilize The change in the company's ap- tising budget. Du Pont believes that successful commercials of the past by proach can be gauged by one of Mr. the Show of the Week, which will be updating them. But company policy is Crowley's observations: "During this "dramatic actuals" of the past and not to repeat a corporate commercial past season, all of du Pont's corporate present, will provide an emphatic en- more than once during the season. An- messages on tv were on the Du Pont vironment for both corporate and other change by du Pont next season Show of the Month, but we bought product messages. The series is re- will be to emphasize the two -minute

A du Pont corporate commercial is often a story. This This vignette from a commercial dramatizes the invention scene re- creates the moment when a new synthetic fiber of a new type of fire alarm by a customer of E. I. duPont -nylon -results from a broad program of research. de Nemours.

38 (BROADCAST ADVERTISING) BROADCASTING, July 17, 19x1 4

208 titles. Now on 198 U. S. and foreign stations. America's favorite full -color cartoon library. A Larry Harmon Production

Histo-Rama

All the excitement of fifty years of Hol- lywood crammed into 208 fascinating Quality Programs five -minute factuals. A Julieart Production for Quality Programming 1 r gil POST- 'S0 FEATURES

A compact, powerful package of BLOCK- BUSTERS now garnering top ratings on more than 170 U. S. and foreign stations.

.A UREL & HARDY

The world's best known and most beloved comedians- recreated in full -color cartoon animation for an extraordinary half -hour program series. A Larry Harmon Production JAYARK FILMS CORPORATION L J 15 East 48th St., New York 17, N.Y. MUrray Hill 8 -2636

BROADCASTING, July 17, 1961 39 rather than three -minute corporate ture of the country. comes Knox Reeves -Fitzgerald. The commercials, dictated largely by the In addition to Mr. Crowley, a siz- switch of the Hunt Foods account is need to accommodate a product com- able group of du Pont executives has only a part of the multi -million dollar mercial also within an individual pro- been occupied with the Show of the game of musical chairs that some 40 gram (three- minute versions still will Week project. They include J. Edward major broadcast advertisers have played be used, however) . Dean, advertising director; Edward in the past six months among agencies Seasonal Needs The scheduling of Pechin, assistant director of advertising; (BROADCASTING, July 10). commercials will be keyed to seasonal Lyman Dewey, advertising division Fitzgerald's 15 remaining accounts, requirements. For example, during the manager; Hugh Horning, television billing about $2 million (some other fall and winter, product commercials supervisor for product advertising; Mac accounts also had followed Hunt out of for anti-freeze will dominate and cor- Collette, tv supervisor for corporate ad- the Fitzgerald shop), go with it into porate messages will be de-emphasized. vertising; George Nielson, commercial the new agency in New Orleans. Knox In the spring, the stress will be on supervisor and Charles Hackett, public Reeves -Fitzgerald will be headed by op- paints. In slack periods, the corporate relations advisor for television. erations vice president Roy M. Schwarz, messages will be accentuated, though BBDO, New York, is the agency of formerly executive vice president in there will be product representation record for the Du Pont Show of the charge of creative services at Fitzgerald. throughout the year. Week and handles the corporate adver- E. W. Rector Wooten, senior vice Mr. Crowley reported that studies tising and all product advertising except president- executive art director for by independent researchers point to the the company's Lucite paints, which are Fitzgerald, becomes vice president of conclusion that the most effective handled by N. W. Ayer & Son, Phila- Knox Reeves -Fitzgerald. Joseph L. du Pont commercials -both corporate delphia. Killeen, co- founder and board chair- and product -are "those that tell a man of Fitzgerald, heads the executive story." The corporate and many of the Knox Reeves gets committee of Reeves -Fitzgerald, and product commercials, he said, are con- Robert P. Carley, Fitzgerald president, structed as "vignettes around our com- Fitzgerald agency moves to Young & Rubicam, New pany or a product that captures the Fitzgerald Advertising, New Orleans, York (HEADLINERS, July 10). Mr. viewers' attention, and stays in their which last month lost the $9 million Carley headed Hunt Foods' Wesson memory, we hope." Corporate com- Hunt Foods account to Young & Rubi- and Snowdrift accounts at Fitzgerald. mercials may treat such subjects as basic cam and suffered relatively what was It is understood that fewer than two research in the sciences; how new considered to be the most severe bill- dozen of Fitzgerald's original staff of products are developed; how improve- ing setback in agency circles so far this about 75 remain, although a few of the ments in products help our technology, year, has been acquired by Knox others move to Knox Reeves in Min - or what the impact of industrial welfare Reeves Adv., Minneapolis. The new neapois and Y &R in Los Angeles. and pension plans is on the social struc- name of the New Orleans agency be- Business briefly ... Maybelline Co., Chicago, in addition to 26 -week participation schedule on What does NBC -TV Saturday Night Feature and the new ABC -TV Steve Allen Show to begin after Labor Day, plans a spot A. BOLAS* tv campaign in about 100 markets this GEORGE fall. Additional network buys are contemplated. Tv drive will augment eye about cosmetic firm's million-dollar four -color say print campaign this summer. Agency is Post & Morr, Chicago. BROADCASTING Kitchens of Sara Lee, Chicago, orders a 13 -week schedule of two weekly segments on CBS Radio's Bing Crosby - YEARBOOK? Rosemary Clooney Show, effective July 13. Agency: Cunningham & Walsh Inc., Chicago. "ALWAYS WITHIN REACH" Onamia Manufacturing Co., for Lura- "Over the past many years, I have come to rely on the light, has purchased a schedule of two BROADCASTING Yearbook as a source of industry informa- segments per week of CBS Radio's tion. My copy is always within reach and I constantly find Arthur Godfrey Time. Agency: Strand- the need to refer to this handy annual. berg & Assoc. Inc., Minneapolis.

V.P., Director of Will YOUR advertising story be seen by top agency - Quaker Oats Co. has bought full spon- Media Activities sorship of The Tournament of Roses Tatham -Laird advertiser people like this in the 1961 -62 BROADCAST- Chicago ING YEARBOOK when it comes off the press on Sep- Parade & Pageant, to be telecast on tember 1? Guaranteed circulation: 18,000 copies. Same CBS-TV New Year's Day (11:45 a.m. - rates, same space sizes as every issue of BROADCAST- 1:45 p.m. EST). Agency: Lynn Baker ING. Final plate deadline: July 29. Reserve the position Co., N. Y. you want - TODAY - before somebody else gets it! Wire Time, Life International and U. S. or call collect to nearest BROADCASTING office now! Camera, among others, have each ordered 13 -week schedules over WRUL New York, Worldwide Broadcasting's BROADCASTING international short-wave station, for THE BUSINESSWEEKLY OF TELEVISION AND RADIO campaigns in Europe, Africa and Latin ss 1735 DeSales Street, N. W., Washington 6, D. C. America. 40 (BROADCAST ADVERTISING) BROADCASTING, July 11, 1981 IN INLAND CALIFORNIA

( AND WESTERN NEVADA )

BEELINE RADIO delivers more for the money

Modern new City HaLI of Modesto - StantsLaus County seat,

Stanislaus County is an important market in California's great Central Valley. It is the 9th county in the entire United States in total farm income. Also, it is the first county on the Pacific Coast and 18th in the United States Mc Clatchy in retail sales per household - $5,107.00 per household. KOH O RENO (Sales Management 5- 10 -61) KFBK O SA M ENTO Stanislaus County is part of the area covered by Bee- line station KBEE, Modesto. In fact all the important KBEE o MODESTO California Central Valley and Western Nevada markets Broadcasting KMJ o are sold on the Beeline stations. And Beeline Radio delivers more of their radio homes than any other combin- KERN o ation of stations, at the lowest cost per thousand. (Nielsen Coverage Service Report #2, SR &D) Company

SACRAMENTO, CALIFORNIA

PAUL H. RAYMER CO., NATIONAL REPRESENTATIVE April network tv advertising billings

ESTIMATED EXPENDITURES OF NETWORK TELEVISION ADVERTISERS TOP 15 NETWORK COMPANY ADVERTISERS BY PRODUCT CLASSIFICATION April 1961 (Source: TvB /LNA -BAR) 1. Procter & Gamble $ 4,062,425 April January -April January -April 2. Lever Brothers 2,674,286 1961 1961 1960 3. American Home Products 2,446,440 Agriculture & farming $ 220,894 $ 690,681 $ 794,498 4. Colgate-Palmolive 1,781,183 Apparel, footwear & accessories 1,108,650 3,659,951 2,387,403 5. General Mills 1,752,527 Automotive, automotive accessories & equipment 3,271,086 15,835,002 18,201,996 6. R. J. Reynolds Tobacco 1,636,620 Beer, wine 524,412 2,067,276 2,722,113 7. General Motors 1,516,296 Building materials, equipment & fixtures 666,039 1,081,886 782,474 8. General Foods 1,513,615 Confectionery & soft drinks 2,089,499 8,110,353 6,167,419 9. Brown & Williamson Tobacco 1,258,651 Consumer services 865,524 2,498,858 1,678,157 10. Gillette 1,143,882 Drugs & remedies 6,132,885 31,322,293 29,620,886 11. S. C. Johnson & Son 1,108,732 Entertainment & amusement 38,970 391,685 143,517 12. National Biscuit 1,089,606 Food & food products 11,506,352 46,084,467 39,391,514 13. Sterling Drug 1,059,453 Freight, industrial & agricultural development 32,890 270,010 235,760 14. Miles Laboratories 1,042,614 Gasoline, lubricants & other fuels 1,405,718 5,325,509 5,343,473 15. Texaco 1,016,560 Horticulture 33,227 45,183 319,538 TOP 15 NETWORK BRAND ADVERTISERS Household equipment & supplies 2,607,494 9,580,652 8,397,902 Household furnishings 284,820 1,274,916 2,276,530 April 1961 Industrial materials 1,424,308 7,214,439 7,582,701 1. Anacin tablets $ 814,432 Insurance 1,146,830 4,086,724 3,972,566 2. Metrecal 739,047 Jewelry, optical goods & cameras 1,398,460 4,063,390 3,556,729 3. Winston cigarettes 689,649 Office equipment, stationery & writing supplies 64,959 793,773 1,054,854 4. Crest tooth paste 610,318 Political 5. Swan liquid detergent 554,704 Publishing & media 120,468 765,811 7,314 6. One -A-Day vitamin tablets 545,608 Radio, tv sets, phonographs -musical instruments, 7. Salem cigarettes 526,514 accessories 231,800 796,894 1,467,783 8. Colgate dental cream 480,017 Smoking materials 6,466,584 25,932,011 26,341,057 9. Du Pont paints (Home) 475,324 Soaps, cleansers & polishes 7,715,525 28,746,072 24,025,488 10. Listerine antiseptic -oral 459,392 Sporting goods & toys 273,198 1,188,510 935,182 11. L & M cigarettes 449,567 Toiletries & toilet goods 9,346,265 37,399,116 36,782,777 12. Beech Nut gum 437,401 Travel hotels & resorts 33,829 33,829 563,566 13. Kent cigarettes 433,747 Miscellaneous 782,857 3,044,571 3,069,794 14. Tide 432,095 TOTAL $59,793,543 $242,303,862 $227,822,991 15. Bayer aspirin tablets 413,054

Huntley -Brinkley reach reached by the program in the first The first, "Operation Challenge," an- quarter of 1961 than in the same quar- swers President John F. Kennedy's and impact documented ter a year ago (8.7 million vs. 7.5 mil- challenge to American businessmen to NBC -TV's Huntley- Brinkley Report lion) . undertake community action to stimu- (6:45 -7 p.m., EDT) has been an effec- According to the NBC bulletin the late the national economy. It will be tive buy in terms of reach and impact findings prove that sponsors benefit heavily advertised in July, August and for its sponsor, Texaco Inc., according from using a news program as an ad- September, using commercials on Rex - to an NBC research bulletin released vertising vehicle. The heavier the ex- all's weekly NBC -TV series, National last week. posure, the more aware people are of Velvet, plus color ads in Reader's Di- The bulletin documents its conten- the advertised brand and the more fa- gest. Magazine space will promote Rex - tions with information taken from the vorable they feel towards the company, all's vitamin product, Super Plenamins, Nielsen Television Index, and from an the bulletin concludes. in a fall campaign, the Pharmacists impact study of the news program con- Cough & Cold campaign and the pre - ducted for the network by R. H. Bruskin Rexall blueprints Christmas campaign. BBDO, Los An- Assoc. Among the findings of the rest '61 geles, is the Rexall agency. study: of campaigns More viewers than non -viewers Rexall Drug Co. will back up its Rep agreement nears end mentioned Texaco gasoline when asked fall One -Cent Sale with the largest what gasoline brands, or companies, single promotion in the company's his- The representation agreement be- they could think of. tory, using tv, radio, magazines and tween Crosley Broadcasting Corp. and Texaco's trademark was identified newspapers to announce the event. The NBC Spot Sales is nearing an end be-. by three out of every four viewers. print media will be used in advance of cause of the FCC ban on network rep- Viewers had a more favorable the sale, utilizing color pages in na- resentation of non-affiliates. In recent opinion of Texaco gasoline than non - tional magazines and color spreads in years the Crosley tv stations have been viewers. Sunday supplements and independent represented by the NBC firm in Detroit, Almost twice as many frequent Sunday newspapers. During the sale, Los Angeles and San Francisco, while viewers of the news program as non - saturation broadcast spot campaigns NBC owned and operated stations have viewers (13% vs. 7 %) said they use will be used -61 tv spots on ABC -TV received similar treatment by Crosley Texaco gasoline "most often." and CBS -TV and more than 100 radio in other specific locations. The Detroit Figures taken from the Nielsen Tele- spots on ABC, CBS, MBS, NBC and arrangement was cancelled June 30, vision Index show the Huntley- Brinkley Keystone networks. and an NBC spokesman last week said Report share of audience in April -May The One -Cent Sale is one of five the agreement in the west coast cities 1961 (35 %) was the highest since Tex- major campaigns planned by Rexall for "can be terminated at any time." Cros- aco's sponsorship started in June 1959, the latter half of 1961, John Hart, di- ley's Cleveland office is now covering and that more homes per minute were rector of advertising, said last week. the Detroit territory.

42 (BROADCAST ADVERTISING) BROADCASTING, July 11, 1961 THE SWEETEST PROPOSITION IN TELEVISION

BEAUMONT ORANGE

PORT ARTHUR

People in the heart of the swinging Industrial Gulf South are learning their ABC's of television through the new exclusive ABC -TV outlet - Channel 12 KBMT -TV - Beaumont ,Texas Channel 12 is covering the rich expanding Gulf market like a sunburst. It's a fact - the only thing that gets into more homes in this rich Industrial market is the sun! 188,000 T V HOMES $406,186,000 RETAIL SALES ARB SALES MANAGEMENT

CONTACT GEORGE P. HOLLINGBERY TODAY! Your Message Is ALWAYS ARBITRON'S DAILY CHOICES Listed below are the highest- ranking of the American Research Bureau. television shows for each day of the These ratings are taken in Baltimore, ON TARGET week July 6 -12 as rated by the Chicago, Cleveland, Detroit, New multi-city Arbitron instant ratings York, Philadelphia and Washington. Date Program and Time Network Rating Thur., July 6 The Untouchables (9:30 p.m.) ABC-TV 16.7 Fri., July 7 Person to Person (10:30 p.m.) CBS -TV 18.0 Sat., July 8 Gunsmoke (10 p.m.) CBS -TV 23.9 Sun., July 9 What's My Line? (10:30 p.m.) CBS -TV 22.5 Mon., July 10 Glenn Miller Time (10 p.m.) CBS -TV 17.6 Tue., July 11 All -Star Baseball (3:45 p.m.) NBC -TV 19.0 Thriller (9 p.m.) NBC -TV 16.6 Wed., July 12 Naked City (10 p.m.) ABC -TV 16.0

Rep appointments ... bell's other agency assignments. WAVA Arlington, Va. (Washington, Flex -Let Corp., East Providence, D. C. suburb); WEAW Chicago; R. I. (manufacturer of watch bands WBOS Boston; WBMD Baltimore, and and men's and ladies' jewelry), appoints KCKN Kansas City: Weed Radio Irving Berk Div. of J. M. Kesslinger & Corp., N. Y., as national sales repre- Assoc., N. Y. sentative. Williams plans tv ads KBEA and KBEY (FM) Kansas for new appliance arm City: Avery- Knodel Inc., N. Y. J. B. Williams Co., a major tv adver- WSOR Windsor, Conn.: Breen & tiser, has completed its acquisition of Ward, N. Y., as national sales repre- Landers, Frary & Clark, New Britain, sentative. Conn., which manufactures electrical WFUN Miami and household appliances under the KCUL Fort Worth, "Universal" and "Universal Handy E. Eastman, and WRR Dallas: Robert Hannah DeLuxe" trademarks. N. Y. Matthew B. Rosenhaus, president and WWHY Huntington, W. Va., (form- board chairman of J. B. Williams, who IN NASHVILLE erly WPLH): Advertising Times Sales, was elected to the same positions at Inc., N. Y. (formerly Branham Co.), LF &C, announced that plans have been as national representative. made to revitalize the whole Landers, `BOTH NIELSEN and ARB Frary & Clark operation. He said the

REPORT WSIX -TV 8 . . . WHIY Orlando, Fla.: Venard, Rin- most extensive consumer advertising is STILL NO. 1 IN PRIME TIME toul & McConnell, N. Y. campaign in the company's history now being prepared for network tele- New Nielsen shows WSIX -TV still WOKW Brockton, Mass.: Kettell- vision. Harry Silverman, former presi- Boston, as New England sales dent de- No. 1, 6 to midnight average 7 Carter, of LF&C, resigned June 30 to representative. vote full time to his duties as president night; per week with 3 of top 5, of the Blume & Attwood Mfg. Co. 6of top 10,and 10 of top 15 Net Agency appointments... The J. B. Williams Co., manufactures Shows * (March Nielsen 1961) and distributes Aqua Velva, Lectric Wilson & Co., Chicago (Ideal dog Shave, Kreml hair tonic, Conti sham- food, B -V meat extract, Tastypops, Again No. 1 ... 6 to 10 Average, poo, Skol suntan lotion and Williams dairy and poultry products, Drum -Pak, shaving cream. Its pharmaceuticals divi- Monday through Friday * (March Peptone, U-Cop -Co and Wilson labs), sion markets Geritol, Sominex, Serutan ARB 1961) formerly with Roche, Rickerd & Cleary and other drug products. Inc., Chicago, appoints Compton Adv., Chicago, effective Nov. 1. D &R Productions formed Liebmann Breweries Inc., N. Y., to HFH Productions, New York, film Needham, Louis & Brorby, that city, commercials producer, has been suc- rSIX for new products effective immediately. ceeded by a new film production company, D &R Productions Inc., estab- Advisory Board, San California Wine lished by Dan Hunn and Ron Fritz, -brand advertising), ap- Francisco (non both vice presidents of the now TV city. defunct points Young & Rubicam, that company. NASHVILLE Campbell Soup Co., Camden, N. J., D &R will specialize in animated tv has appointed Cortez F. Enloe Inc., commercials as well as industrial and N. Y., to develop advertising for spe- entertainment films. A cartoon prop- Affiliated with WSIX AM -FM Radio cialized media directed to the medical erty is being groomed for network sale. Represented Notionolly by and allied health professions. The ap- Address: 210 E. 47th St., New York PETERS, GRIFFIN, WOODWARD, Inc. pointment involved no change in Camp- 17. Telephone: Plaza 3 -6520.

44 (BROADCAST ADVERTISING) BROADCASTING, July 17, 1961 Says Jack Tipton: Manager and Director of Sales, KLZ -TV, Denver, Colo. "We bought Seven Arts'

Vol. I and II, because,

for six consecutive years we stayed away from feature film programming. But... WARNER'S `FILMS Of THE 50's' CHANGED OUR MIND

"The best pictures we could buy before Seven Arts' feature films were available did not match our high standards of TV entertainment. But the Seven Arts releases, both Volumes, have such a wholesome, all- family appeal, we simply had to bring them to Denver's viewers. We know they will help KLZ -TV continue to gather the largest share of this market's viewers." "Films of the 50's" will premiere in September on KLZ -TV's new Mon. -Sat. feature time slot, Warner's Films of the 50's... "THE 10:30 MOVIE" Money makers of the 60's

JACK TIPTON

A SUBSIDIARY OF SEVEN ARTS PRODUCTIONS, LTD. Motion Pictures - "Gigot ", starring Jackie Gleason, now shooting in Perla... Gene Kelly directing... Theatre -"Gone with the Wind" in preparation... Television- Distribution of films for T.V., Warner's "Films of-the 50's "... Literary Properties-"Romancero" by Jacques Deval Estate -The Riviera of the Caribbean, Grand Bahama, in construction

NEW YORK: 270 Park Avenue YUkon 6.1717 CHICAGO: 8922.D N. La Crosse, Skokie, III. ORchard 4.5105 DALLAS: 5641 Charlestown Drive ADams 9.2855 BEVERLY HILLS: 232 So. Reeves Drive GRanite 6.1564

For list of TV stations programming Warner Bros. "Films-of the 50's" see Third Cover SRDS (Spot TV Rates and. Data).. GOVERNMENT Proposals vs. actual operation NEW FCC POLICY ANNOUNCED IN ONE -YEAR RENEWAL OF KORD PASCO A major FCC policy on "proposals icy on one licensee. Instead, the FCC make a good faith effort to deliver on vs. actual operation" to guide licensees agreed to apply the new policy on a his public- service proposals, the corn - in the future was set forth by the agen- prospective basis. mission said. cy last week. Consequently, a copy of the KORD If licensees do not endeavor to dis- And, in announcing its new policy, order was sent to all broadcast licensees charge their representations in good the commission granted KORD Pasco, so that they will have "an opportunity faith, they cannot validly claim that Wash., a one -year renewal and dis- to understand and comply with" the the commission has lain "in ambush missed a March order setting the sta- commission policy on proposed vs. ac- for them," the opinion stressed. The tion's renewal application for hearing tual programming (see box, this page). agency also made clear the limits of (BROADCASTING, March 27). The FCC said that it was putting sta- the licensee's obligations as related to Pointing out that the KORD case is tions on official notice that what a li- what was proposed. one of "general importance in the censee proposes to do compared with "Specifically, it recognizes that pro- broadcast field," the commission agreed what he actually does is of "vital con- posals made are not 'binding' in the with KORD that it would be unfair to cern." A licensee is not entitled to one sense of a contract and that a licensee test an agency departure from past pol- year or any period where he does not must be able, and indeed has a duty,

What the FCC is telling each and every station In renewing the license of KORD ligation in this respect. We repeat mission as to significant changes in Pasco, Wash., for one year, the FCC that the proposals made are not overall broadcast operations. last week enunciated a strict future 'binding' to the last decimal point. "10. But all this does not mean policy that proposed programming In our July 29, 1960 Programming that the representations can be dis- submitted is of "vital concern" to Statement, we made the following regarded without adequate justifica- the agency. Here is the commission's observation as to the statistical data tion. They are serious representa- policy statement, mailed to all broad- on programming in the application tions as to the applicant's policy for cast licensees: form: program and commercial operation, "By issuing this opinion, we im- "It should be emphasized that the and the Commission takes them mediately make clear to broad- statistical data before the Com- seriously. It is one thing for a casters the seriousness of the pro- mission constitute an index only licensee to decide that its community posals made by them in the ap- of the manner of operation of the has greater need for religious or plication form. The Commission stations and are not considered educational programs than particular relies upon these proposals in mak- by the Commission as conclusive agriculture or talk or entertainment ing the statutory finding that a grant of the over -all operation of the programs -or, indeed, for an es- of the application would be in the stations in question. sentially new format; this is a judgment peculiarly within the licensee's public interest. The proposals, we "Licensees will have an opportu- competence. But it is quite another stress, cannot be disregarded by the nity to show the nature of their licensee, without adequate and ap- thing for the applicant to drastically program service and to introduce curtail his proposed public service propriate representations as to other relevant evidence which change in the needs of the com- programming in education, religion, would demonstrate that in actual agriculture, discussion, local live, munity. In short, a licensee cannot operation the program service of his proposals in the hope etc., and increase his advertising disregard the station is, in fact, a well - that he will simply be permitted to content and "music- news," without rounded program service and is in an appropriate and adequate finding 'upgrade' when called to account. He with the promises conformity and of a change in the programming does not have thë right to one or representations previously made he does needs of his area. Nor can such an any license period where in prior applications to the Com- applicant mechanically r e c it e, not have to make a good faith effort mission." to deliver on his public service pro- "changing needs of the community "; posals.' Further, we fully recognize that he has a burden of demonstrating the public interest vis -a -vis a pro- just why his community "9. It is desirable that we make has less gramming format in a particular need such public service clear just what is the licensee's ob- for pro- community is not a fixed, immutable gramming than when he originally .We reject KORD's contention that a concept. On the contrary, we hope proposed it. In short, what we re- licensee should not be called to account for deviations during his initial licensee and expect the licensee to be respon- quire in this area is essentially the period. Of course, a new licensee is en- sive to the changing needs of the same thing as in the case of the titled to leeway in the Initial months of operation. But such leeway does not community. It is for this reason that original proposal: a good faith ef- extend to the entire license term, and we have, in the proposed revision fort; the specifically to the last year of the three - applicant must conscienti- year period. We note that KORD was of the programming section of the ously seek to carry out those pro- content to do little during its license period but that with receipt of the basic broadcast application forms posals which he found, and finds, 309(b) letter, it has made marked (Docket No. 13961), prescribed serve the public interest needs of strides in carrying out its representations. that applicants shall notify the Corn- his community. "'

46 BROADCASTING, July 17, 1961 ONE WALB -TV

AL BANY BUY! FOUR MARKETS!

Albany - Tallahassee - Dothan - Panama City

WITH EXCLUSIVE PROGRAMMING

One buy, one bill, one clearance delivers four market areas with a combined population of 1,230,700 and 211,290 TV Homes! WALB -TV and WJHG -TV dominate this area!

GRAY TELEVISION NETWORK WALB -TV WJHG -TV Delivers 82,990 More TV Homes Ch. 10 Ch. 7 Than The Nearest Competitor! Albany, Panama City, Raymond E. Carow, General Manager Ga. Fla.

Represented nationally by Venard, Rintoul, McConnell, Inc. In the South by James S. Ayers Company

BROADCASTING, July 17, 1961 47 to be responsive to the changing needs hearing appeared necessary, I agree of the community," the commission The new Ford with the general notification to broad- said. cast licensees in this memorandum KORD Vehicle KORD's renewal Commissioner Frederick W. opinion and order," he said. application -and short-term renewal - Ford had a better than average KORD's brand new license actually served as the vehicle for the commis- reason for missing the regular is good for one year and two weeks - sion's policy statement. The Pasco sta- FCC meeting last Wednesday until 3 a.m., Aug. 1, 1962. tion ran afoul of the FCC when its (July 12). He became a father. composite -week programming did not And later the same day another KFAX, KGBS, KXL jibe with that proposed in its original commissioner became a grand- application for a construction permit in father for the fifth time. ask 50 kw at night 1957 and in the renewal application. Mrs. Ford gave birth to a son Three limited -time stations on clear Also, the commission pointed out in -Frederick W. Ford Jr. -at channels, claiming their collective case setting KORD for hearing, the station 8:45 a.m. in George Washington is "unique," last week asked the FCC aired 1,631 commercial spots per week Hospital, Washington. "He's a to permit them to operate with 50 kw instead of the 700 proposed. In re- pretty big fellow," the proud power during regular nighttime hours. sponse to a commission prehearing let- father showed visually and verb- The stations said this could be accom- ter last September, KORD amended ally in explaining that his first plished while still protecting the domi- its application in November and ex- son weighed 8 lbs., 2 ozs. Com- nant stations on the channel and the plained the variations thusly: (1) short, missioner Ford also has a 16- new Class II stations. live public service announcements ful- year -old daughter, Mary Carter. The request was made in response filled promises but did not appear on Commissioner John S. Cross' to the FCC's clear- channel breakdown the log; (2) that it had been unable to grandson was born to Naval Lieut. rulemaking by KFAX San Francisco find dependable sources for the prom- and Mrs. Charles C. Cross in (1100 kc); KGBS Los Angeles (1020 ised shows on agriculture and educa- Charleston, S. C., Wednesday. kc) and KXL Portland, Ore. (750 kc). tion and (3) that it increased the num- At latest report, Master Cross The stations, filing jointly, said they ber of spots because of an upturn in the had not been named. had requested an engineering firm to local economy. explore all possibilities and enclosed the The commission repeated last week report which said that grant of full that KORD's explanations were unsat- service area, the commission said. nighttime power to the three would not isfactory and that if the application "And, it has made clear that it not only interfere with other operations. The were considered by itself, "we have no will carry out the Nov. 1, 1960, pro- stations claimed that under this ar- doubt that a hearing would be in order posals but is in fact doing so at rangement they would be able to pro- on the issue of KORD's proposals as the present time... . vide nighttime service to , areas which compared with its actual operation. "Its recent operation thus clearly would not have it otherwise and that it But this case raises issues beyond ... strikes a more reasonable balance was consistent with the FCC's policy the narrow confines of the particular between advertising copy and program- of maximum utilization of the spectrum application." ming material. to grant their request. They further While proposals are not rigidly KORD earnestly asserts that it will continue this improvement asked that the commission incorporate "binding," the commission said, it is and that the commission 'should this grant in the finalized rulemaking. well established that the licensee does not single it out to bear the burden The engineering statement by Creutz have a duty to either carry out its prom- of an expensive hearing. We accept this & Snowberger, Washington firm, said: ises or, in the alternative, to justify to contention the commission "It can be seen that full time operation the FCC why substantial departures are ..." concluded. Motivation for setting the KORD of KXL, KGBS and KFAX offers made. "From 1946 on, this has been re- ..., newal for hearing "stemmed logically" no adjacent channel conflicts with any the thrust of the commission's renewal from the FCC's July 1960 program- existing station or any new station that procedures," the opinion continued. ming statement, the could be assigned to any area without "The renewal form and the compos- agency said. On second thought, in the instant causing a serious conflict with existing ite week selected at random are all case it is more appropriate to act prospectively, licenses." geared to In short, the commis- it.... the commission said, and "immediately sion's concern with proposal vs. actual make clear to broadcasters the serious- New interest -conflict rules operation is not a new development, but ness of the proposals made by them in has long been an integral of its A permanent ban on a former gov- part the application form." concern with the public interest in the ernment official participating in a case broadcast field." Originally, the KORD case was set before the government with which he A Departure In one respect, how- for hearing on a 4 -3 vote, with Com- was "substantially" involved while a ever, the commission admitted that its missioners Rosel H. Hyde, T. A. M. government employe is one of the new order designating the KORD applica- Craven and John S. Cross dissenting. provisions included in a revised series tion for hearing constituted a departure Voting for the hearing last March were of conflict of interest laws covering from previous procedure. This came Chairman Newton N. Minow, Robert federal employes and approved last about because past applications have T. Bartley, Robert E. Lee and Fred- week by a House Judiciary subcommit- been consistently granted where the li- erick W. Ford (who did not participate tee. The present law bans only for two censee substantially upgrades its pro- in last week's action). years a former government official from posals and gives reliable assurances The three original dissenters con- participating in a case for a private that the new proposals will be carried curred with the short-term renewal firm on which he had worked while in out. granted KORD last week. Commis- the government service. The bill also "KORD has done that in this case," sioner Cross (with Commissioner prohibits government employes from the FCC pointed out. The amended Craven concurring) stated that he dis- helping outsiders get broadcast licenses, application is substantially in accord sented in March because a short-term airline routes or power station sites. with or better than the 1957 promises renewal should have been granted at Present law only bans such aid in cases and KORD has demonstrated fairly that time. "While I cannot concur in involving money or property claims close and continuing contact with its the statements of the majority that a against the government.

48 (GOVERNMENT) BROADCASTING, July 17, 1961 RCA "Traveling Wave" Antenna Combines Improved Electrical Characteristics with Mechanical Simplicity and Economy... for High Power TV Applications

Here is a VHF high -band antenna that has inherently low VSWR and produces smoother patterns. The design, based on slot radiators, results in improved circularity. This new antenna is strongly resistant to high winds and offers better weather protection. INHERENTLY LOW VSWR The traveling wave nature of the feed results in a low VSWR along the antenna. This characteristic gives the antenna an inherently good input VSWR without compensating or matching devices. The input has been broad -banded to provide a smooth transition from the transmission line to the antenna. EXCELLENT VERTICAL PATTERN The null -less vertical pattern is extremely smooth. This provides uniform illumination of the desired service areas. Gains from 9 to 18 can be obtained. IMPROVED CIRCULARITY The individual patterns produced by slot radiators when added in phase quadrature result in an overall pattern with improved circularity. This design combines radiating elements, feed system and antenna structure in one unit, giving excellent horizontal circularity. LOW WIND RESISTANCE The smooth cylindrical shape of the antenna is ideal for reducing wind load and has high structural strength. It is designed to withstand a wind pressure of 50 psf on flats, or 33% on cylindrical surfaces. In addition, the absence of protruding elements minimizes the danger of ice damage. The steel outer conductor is hot -dip galvanized for better conductivity and protection. The inner conductor of the antenna is rigidly supported at the bottom end without relying on any insulator type of support to HOW THE carry the dead weight. Polyethylene slot covers are fastened to the "TRAVELING WAVE" pole over every slot for better weather protection. ANTENNA WORKS SIMPLIFIED FEED SYSTEM Essentially, the RCA "Travel- ing Wave" Antenna is a trans- The feed system is completely self- contained with only one point mission line with slots cut into the of connection. Simplified feed system consists of a large coax line outer conductor. These slots are and coupling probes. Completely enclosed by heavy -wall steel arranged to guide the energy radi- ated by the center into shell, conductor thereby minimizing possibility of damage and off -air time the needed radiation pattern. It fills due to "lightning discharges." the need for a VHF High -Band Antenna which Your RCA Broadcast Representative will gladly help with combihes mechanical TV antenna planning. See him for details on this new antenna. simplicity and economy, especially in Or write to RCA, Dept. XC -22, Building 15 -5, Camden, N. J. high -gain, high -power applications.

The Most Trusted Name in Television RADIO CORPORATION OF AMERICA BOB KENNEDY think the industry is aware of the prob- SYMPATHETIC TO MINOW lem. I think many of them want to do Attorney General says FCC head is 'on the right track' something. "The programming has improved FCC Chairman Newton N. Minow Educate 'em Young Bob Kennedy, since the television quiz scandals two has had a protective mantle thrown the father of seven youngsters, has years ago. There are a lot more edu- `round his shoulders-and it comes di- some definite ideas about children's cational programs on at night for rectly from a Kennedy. This is the programming on tv. Here are some of grownups, for instance. The part that President's brother, Robert F. Kennedy, his views, highlighted in the Knight distresses nie is not for the grown -ups, attorney general of the United States. Newspapers' interview: so much, as it is for small children." Public affirmation of Mr. Kennedy's "We always said the greatest influ- Last Wednesday, Mr. Kennedy was stance in the FCC chairman's corner ences on children growing up were the asked about the relationship between took place two weeks ago when he church, the family and the school. I so- called crime and violence on tv and publicly stated: would say that television should be juvenile delinquency. He said he "I'm very sympathetic to Mr. Minow. made a fourth. It has such tremendous thought that such programs were a I feel at least partially responsible for influence, as I see in my own children. factor. This occurred after he had his taking the job. I think he's on the "My children, like other children, testified before a House education sub- right track." know all the jingles for the advertise- committee on a bill to permit federal That statement, plus the attorney ments. They know all the westerners, aid in setting ,up programs to combat general's own attitude toward tv pro- who shoots who and all that. and control delinquency. gramming, was given in an exclusive "`A lot of that could be applied, in interview to the Knight Newspapers' an interesting way, to learning the his- Copyright laws reported Washington bureau early this month. tory of the United States, what hap- due major revisions The attorney general added that pened at Lexington and Concord, why for both he, and the President, had been the Boston Tea Party occurred, what the A major revision of the copyright "extremely interested in getting some- Civil War was about, something about laws, the first in more than 50 years, body at the FCC who would try to the culture and geography of the appears to be in the making. improve the quality of tv." United States and our relationship with A report submitted to Congress by Mr. Kennedy's advocacy of Mr. other countries. the Library of Congress suggests the Minow and the FCC chairman's stand "All of these things could be por- copyright laws be changed in these on programming has gone even further. trayed in an interesting way, such as respects: On July 7, the attorney general played Walt Disney does .. . The maximum copyright term host to Mr. Minow and the following "If there were some education mixed would be extended to 76 years; it is at a private luncheon at the Dept. of in with the entertainment, I think it now 58. Justice: CBS Chairman William S. would be a tremendous contribution." The present ceiling of 2 cents per Paley, CBS President Frank Stanton, Rules For Small Fry The Kennedy phonograph record on royalties would NAB President LeRoy Collins and household -the Kennedy children range be eliminated, as would the require- Deputy Attorney General Byron R. from two to ten -has rules for watch- ment today that the copyright owner White. ing tv, the attorney general stated. permit anyone willing to pay the 2 cents The lunch meeting came about, it's None of the children is permitted to a record royalty to do so. This was understood, when Mr. Kennedy and watch in the morning of a school day, seen to mean that a copyright owner Mr. Paley met at a social function except the youngest watch Captain could sell exclusive rights to a single and talked about tv. When Mr. Paley Kangaroo. The children can all watch record company. stated he had not yet met Mr. Minow, Saturday nights and Sunday nights, but Courts would not be required to Mr. Kennedy offered to bring the two not week nights unless there is a spe- assess the minimum damage of $250 men together. cial program on. against infringers, which at present in- The main topic of conversation of- The attorney general agreed that clude innocent violators. ficially was said to have been chil- changes in tv programming are not Voluntary registration in the Copy- dren's programming, but unofficially going to take place overnight. "Ob- right Office would be made available to it's understood the conversation was viously it's not going to be done in new forms or media, including chore- general. Mr. Kennedy left directly the first three or four months. But I ography. Legal protection would be- after lunch, but the others remained come available as soon as a work is for a period of general discussion. The published in copies, registered, publicly performed or distributed on high spot of this after -lunch session New tallest tower sound was a sharp colloquy between Mr. recordings. This latter is said to pro- Minow and Dr. Stanton on the legality Endorsing a May 16 initial de- tect sound recordings against unauthor- of the FCC's position on programming. cision, the FCC last week granted ized duplication. The first indication that the attorney WTVM (TV) Columbus, Ga., an The report is the result of five years general was seconding Mr. Minow in increase of antenna height from of study by the Library's Copyright the battle shaping up between broad- 1,160 feet to 1,660 feet. In the Office. same order WRBL-TV that city casters and the FCC over program con- Southside petition denied trol came June 21 in Chicago. Mr. was allowed to increase its an- Kennedy, in a talk to the American tenna height from 1,290 to 1,790 The FCC last week denied a peti- Jewish Committee and the Anti -Defa- feet. (BROADCASTING, May 22). tion for reconsideration filed by South - mation League in Chicago, called for The grant makes WRBL-TV's side Virginia Telecasting Corp. against support for the "splendid new chair- tower the tallest man -made struc- action by the commission last Febru- man of the FCC" in his campaign for ture in the United States and ary refusing to reopen its 1954 record better programming. The attorney gen- probably in the world. Before the which resulted in the grant of ch. 8 eral departed from his prepared text to grant the 1,676 -foot tower of to WXEX -TV Petersburg, Va. The commend Mr. Minow and express his KFVS -TV Cape Girardeau, Mo., losing applicant in the 1954 case, South - own strong support for his stand on was tall -tower champ. side had asked that the record be re- programming. opened.

50 (GOVERNMENT) BROADCASTING, July 17, 1961 BUY MAINE ... in DEPTH!

Why go "up to Maine" and not go all the way up? What's "way up "? Friend, pull up a chair:

' 42% of Maine's 1960 population was located in Bangor's coverage area. Approximately 41% of the total television homes in Maine (according to ARB) can be found in these nine counties. V941% of Maine's total 1960 retail sales (for the twelve months ending June 30th) was credited to the nine counties in Bangor's coverage area. [r These nine counties accounted for 39% of the state's total income. M Bangor's home county (Penobscot) had the largest increase in urban population, 1960 vs. 1950 (+ 27.2 %). Penob- scot County evidenced a 17.5% increase in income (1960 vs. 1950). This increment was larger than that recorded for any other Maine county. See what we mean?

NBC for Eastern Maine .. .

BANGOR, MAINE

represented nationally by

THE KATZ AGENCY, INC.

BROADCASTING, July 17, 1961 51 Sen. Long and other legislators have Hill in jurisdictional dispute on space expressed opposition against a plan proposed to the FCC and NASA for WHOSE BAILIWICK IS SPACE COMMUNICATIONS IN? AT &T to set up a satellite system at Capitol Hill was in the middle of which it has jurisdiction, and the FCC its own expense, the company to reim- its own race for space last week - on plans for satellite communications burse NASA for orbiting the satellites. three committees asserting what they in the future. The congressmen feel this would give feel to be their rightful jurisdiction in The House Commerce Committee, AT&T a monopoly in space com- the field of space communications. which has jurisdiction over the FCC, munications. Aside from jurisdictional essays, the will hear that agency, NASA spokes- Another criticism -that the Space main issues last week appeared to be men and other witnesses during hear- Council has not decided on policy- over the wisdom of letting American ings July 25 -27 on space communica- was offered. And one congressman, Telephone & Telegraph Co. set up its tions. The committee's communica- Rep. James G. Fulton (R -Pa.), charged privately-owned communications satel- tions subcommittee originally had been the Space Council is impossible to lite system and over the function (or scheduled to hold the hearings, but operate. The council has not held a absence of function) of the President's increasing interest by congressmen formal meeting since it was reor- National Aeronautics & Space Council caused Rep. Oren Harris (D-Ait.) to ganized by President Kennedy. headed by Vice President Lyndon B. place the subject before the full com- James E. Webb, NASA administra- Johnson. mittee. tor, told the Brooks committee last The House Science & Astronautics In the Senate, Sen. Russell Long week that the agency favors letting Committee headed by Rep. Overton (D -La.) said his Senate Small Business AT&T set up a satellite system of its Brooks (D -La.) on Thursday heard Subcommittee on Monopoly will have own-rather than advocating govern- representatives of the National Aero- hearings Aug. 2-4 on satellite comment ownership or underwriting of such nautics & Space Administration, over munications. a system- because the traditional private enterprise system seems to be the best of several alternatives. NASA plans to orbit its own active The anti -crime plot thickens relay satellite- Project Relay -next There are many ways in which a he had read of Mr. Kennedy's pri- year. RCA is the contractor. congressman may be inspired to in- vate luncheon July 7 with Mr. Mia- The FCC's spokesman before the troduce legislation to improve radio ow, NAB President LeRoy Collins Brooks committee, Commissioner T. A. and television. One congressman was and top CBS executives and that tv M. Craven, noted that agency and inspired last week by the public programs for children was a major NASA have an agreement between prints. topic of discussion. them on setting up a satellite system Rep. Harris B. McDowell Since the bill would amend the under the free enterprise system, for (D -Del.) introduced a bill (HR criminal code it was referred, not global television and other uses. The 8109) he thinks will cure the tele- to the House Commerce Committee, FCC also has been active in negotia- vision networks of what he feels is but to the House Judiciary Commit- tions with other countries for fre- their predilection for sex and vio- tee. The committee staff was unde- quencies for space communications. lence in programming. cided last week whether to refer it Rep. McDowell said he introduced to Subcommittee No. 1 headed by Bill requiring uhf -vhf the bill-which would make it a Rep. Francis E. Walter (D -Pa.), crime to unduly exploit sex and which has jurisdiction over legisla- on all sets introduced crime and violence on television - tion covering obscenity, or retain it A bill to give the FCC authority to after reading in the newspapers that for consideration by the full com- require that television sets be equipped Attorney General Robert Kennedy mittee, headed by Rep. Emanuel with both vhf and uhf tuning was in- (and according to the attorney gen- Celler (D- N.Y.). Neither had the troduced last week by Rep. Oren Har- eral, his brother, the President) are committee decided whether hear- ris (D- Ark.), chairman of the House concerned over the effect of such ings would be held on the bill or Commerce Committee, at the FCC's programming on juveniles (see page even on the subject. request. 50). The House has no unit equivalent The bill (HR 8031) would empower bill would amend the U.S. The to the Senate Juvenile Delinquency the commission to assist the growth of Criminal Code to provide fines up Subcommittee. uhf by requiring that all sets be to $10,000 or two years' imprison- equipped for all- channel tuning, but its One legislative lawyer conversant ment or both for anyone who broad- language is such that the FCC could with radio -tv matters appeared high- casts programs in which the undue prescribe a minimum for all perform- ly skeptical of the McDowell bill's exploitation of sex or crime, horror ance capability standards for sets traded provisions, which call it a crime to or violence predominates . or shipped in interstate commerce. means of radio com- Rep. McDowell said he didn't dis- broadcast "by Proposals have been advanced for munication, any matter, a predomi- cuss the matter with Attorney Gen- several years to help uhf by inducing nant characteristic of which is the eral Kennedy or FCC Chairman manufacturers to include uhf tuning in undue exploitation" of sex and Newton Minow before introducing their sets. Some manufacturers have crime, violence. The re- his bill, but thinks the legislation horror or held an agreement among the setmakers cent telecast of Shakespeare's "Mac- will give the Justice Dept. the power to produce all- channel sets would leave beth" might be included under the it needs to control sex and crime them subject to prosecution under anti- "violence" category, he said. programming. Violators and those trust laws. And some have said they who assist or order such programs Rep. McDowell said his proposed are reluctant to go to the added ex- also would be subject to the penal- legislation is based on a 1959 pense of installing uhf tuning for fear ties, he said. amendment to Canada's criminal of being undersold by other maker's The Delaware congressman said code enacted by the Parliament. who do not include such tuning in their sets.

52 (GOVERNMENT) BROADCASTING, July 11, 1961 DAYTON'S TOP THREE TUNES - - --

When Dayton area listeners and viewers want information and entertainment, they dial WHIO. They tune to WHIO -AM for information, news, good music, and sports. WHIO -FM provides the fine music they enjoy to work, read, or relax by. From WHIO -TV comes the area's most complete coverage of local happenings, plus top network fare. Wide -angle programming. Complete broadcasting facilities -AM, FM, and TV. And in Dayton, only WHIO covers all three. Why not ask George P. Hollingbery to tune you in on the best buys in this, Ohio's 3rd (and the nation's 34th) market- WHIO-AM/WHIO-FM/WHIO-TV

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Associated with WSB, WSB -TV, Atlanta, Georgia Ili-Ill .le and WSOC, WSOC -TV, Charlotte, North Carolina

BROADCASTING, July 17, 1961 53 which proposes something new in tv the licensee should not air the network Ch. 10 Tampa case operations. program, the commissioner said. He Bay Area Telecasting Corp. coun- said that tv programming will grad- heard by full FCC tered claims that it is a "Madison ually improve. He cited as "influences" Six competing applicants for ch. 10 Avenue" controlled applicant by main- on the quality of programming the Tampa -St. Petersburg, Fla., pleaded taining 17 of its 23 stockholders (with scarcity of vhf channels and sponsors. their individual cases in oral argument 65% ownership) are local citizens. It The Ford Exposure appearance was before the FCC en banc last Thursday should be favored on diversification and taped June 30 and telecast last Tues- (July 13) . WTSP -TV Inc., which was integration of ownership and control, day (July 11) . favored in a February initial decision, Bay Area argued. The applicant said maintained its superiority on broad- that it has made frequent and continu- Sept. 11 hearing date cast background and experience, pro- ous studies of the area's tv needs since set for KWK case gram proposals and operating plans. 1952. Bay Area said that its president A new hearing date of Sept. 11 was WTSP -TV, principally owned by and 9.85% owner, Jack Van Volken- scheduled by FCC Hearing Examiner three Rahall brothers (Sam G., N. Joe burg, former CBS -TV president and presently network consultant, would Forest L. McClenning last week in and Farris E.) , also pointed out that the license revocation proceeding the Broadcast Bureau filed no excep- divorce himself completely from the against KWK St. Louis. The hearing is tions to the examiner's decision. network if the grant is received. The scheduled for the licensee's home city. Rahall's own WKAP Allentown, Pa., Ford says During a prehearing conference in WWRN Beckley, W. Va., WQTY Jack- stations Washington last week, a final attempt sonville, Fla., and WLCY St. Peters- responsible for quality burg. to stipulate certain facts fell through Individual tv stations and not the net- because of an expectation that testi- Florida Gulfcoast Broadcasters Inc. works are primarily responsible for the mony of witnesses will conflict. The claimed a preference on local owner- quality of programs broadcast, FCC hearing first was scheduled for last ship, participation in operation by its Commissioner Frederick W. Ford said December and has since been post- 15 stockholders and no other broadcast last week on Exposure, a local program poned several times (BROADCASTING, ownership. Gulfcoast is principally over KTNT -TV Seattle- Tacoma. Nov. 3, 28, 1960). owned by Nelson Poynter, publisher of "If a local station licensee receives The commission has twice denied the St. Petersburg Times and Congres- a network program that he does not KWK requests for a bill of particulars sional Quarterly. The local newspaper think will serve the interests of his com- of charges, centered around "treasure ownership is an asset, Gulfcoast main- munity, or if he has a local program hunt" and "bonus club" contests contained, for determining the tv needs of more importance to his area . . . ducted by the station. of the local area. City of St. Petersburg (ch. 38 WSUN -TV and WSUN) said that it A FIGHT TO PRESERVE THE CLEARS should get the vhf channel on the record of its previous operation in the FCC duplication plan faces counter -action on Hill community. Answering the charge of others that the city has abdicated con- Adopting the techniques of the fire a Congressional resolution passed in trol to employes, St. Petersburg said fighters, clear channel broadcasters the 1930s. that there has been no delegation of have begun to build the backfire they Expected to take the lead in offering the licensee's responsibilities and that hope will preserve the sanctity of their this legislation are Sens. Herman E. the city manager keeps a close reign stations. Talmadge (D -Ga.) and Homer E. Cape - and John J. Flynt, on the operations of WSUN-AM -TV. The FCC has announced that it is hart (R -Ind), Reps. The radio has Jr. (D -Ga.) and John B. Bennett (R- outlet operated under going to duplicate 13 of the 25 clear the city's ownership for 34 years with- Mich.). channel stations (BROADCASTING, June out a single question being raised Douglas Protests Although Sen. by 19). This is the latest move in the clear the commission, the applicant Douglas acknowledged that he is not pointed channel case which has been before out. WSUN -TV has operated since sufficiently familiar about the whole the commission for the last 16 years. 1953 and no other applicant subject to make a full judgment, he can come Its intent was announced last month in close to matching St. Petersburg's said he was prepared to question the past instructions to the staff. .experience, the city said. wisdom of leaving Chicago and the Suncoast Cities Broadcasting Corp. First flame in the backfire flared last Illinois area with no clear channels. said that it is "head and shoulders" Tuesday (July 11) when Sen. Paul He urged the FCC to reconsider the above the others over determining the Douglas (D -III.) protested the FCC's order which would "at one fell swoop" needs of the community to be served. intent because it will leave the state of cause Illinois to lose all five of the clear Suncoast is owned by local residents Illinois with no unduplicated Class 1 -A channel stations which serve the state. who filed the first petition for alloca- stations. It now has four--WMAQ, Sen. Douglas queried whether the tion of ch. 10 to the area in 1955 and WBBM, WLS and WGN, all in Chi- FCC has good reason to duplicate all have consistently worked toward that cago. Illinois is also served by KMOX four of the Chicago clears; three are goal, the applicant stated. Major Sun - in St. Louis. All of these stations are network owned, he pointed out, and .coast principals include Hurley Hol- proposed to be duplicated. this seems to be the FCC's determina- land (25.7 %), attorney, Ed. Wright The next move will be, it's under- tion-to duplicate all clears owned by (25.6 %), hotel owner, and Harry R. stood, a bipartisan move in Congress networks. But, he added, the only rea- 'Hayford, 25.5 %, banker. to stop the FCC's plan. This is likely son he could see for duplicating WGN Tampa Telecasters Inc., 75% owned to take the form of congressional bills Chicago is because the commission had by Kenneth Giddens, claimed a pref- which would prohibit any breakdown decided to duplicate the other three. erence on basis of past operation of of the clear channels and permit higher Most of the other independent stations -WICRG -AM-TV Mobile, Ala., by Mr. power for these stations serving wide would be unduplicated by the FCC's Giddens. Tampa maintained that its areas. All U. S. radio stations are order, he stressed. WGN is owned by application is the only one of the six limited to 50 kw maximum power by the Chicago Tribune.

:54 (GOVERNMENT) BROADCASTING, July 11, 1961 Flint -Bay City- Saginaw moves into the top 40 (in actual TV homes delivered)

When Flint and Bay City -Saginaw were recently Another thing well worth noting is that nearly all combined into one market, it changed everybody's the viewers in this heavily populated urban market list of the top 40 TV markets in the country. Have get their television from within the area. And, of you brought yours up to date yet? course, that's where WJRT is -with City -Grade To check, just see if you've got Flint -Bay City - service to Flint, Bay City and Saginaw. Saginaw listed in the same neighborhood as You can get more information about this new Providence, Charlotte and Denver. For that's where top -40 market, and about WJRT, simply by calling this Eastern Michigan market has moved on the our representatives: Harrington, Righter& Parsons, all- important basis of homes delivered.* That is, Inc. Offices in New York, Chicago, Detroit, Boston, homes with TV sets actually tuned in. Atlanta, Los Angeles and San Francisco. *Based on ARB Reports- March, 1960 (Sun. -Sat., 6.10 p.m.)

WIRT CHANNEL 12 FLINT -BAY CITY - SAGINAW /ABC PRIMARY AFFILIATE

BROADCASTING, July 17, 1961 55 Roger L. Putnam Sr. is chairman of NAB cites value in proposed program form the board and 23.34% owner, is di- vided among more than 50 stock- COLLINS: THERE'S NO QUESTION ON FCC'S AUTHORITY holders. Springfield Broadcasting is also The NAB has looked over the new not represent any basic change in the licensee of WWLP(TV) ch. 22 programming forms - proposed to be philosophy of the regulation of the in- Springfield, WRLP(TV) ch. 32 Green- adopted by the FCC (BROADCASTING, dustry by the FCC. field and WWOR(TV) ch. 14 Wor- July 10) -and found them good. "In our judgment there exists no cester, all Massachusetts. The new sta- Well, not good, exactly. "A net im- substantial question of legality. If the tion is to be a satellite of the latter. provement over the old form," in the commission has the basic authority to words of NAB President LeRoy Col- require applicants for broadcasting fa- National Airlines plans lins. cilities to file any information as to appeal to Supreme Court The association has sent a copy of program plans, and this has been ac- National Airlines last week asked to all NAB in the proposed new rules cepted practice since the advent the U. S. Court of Appeals in Wash- members and with it went a statement of radio regulation, the amount of such ington to stay the effectiveness of the from Gov. Collins. information required is a matter of court's decision in the Miami ch. 10 said In his statement, Gov. Collins sound official discretion. case because it plans to ask the U. S. that there seems to be no question of "Against this backdrop the proposed Supreme Court to review the decision. the FCC's authority to call for the in- form has the advantage of reflecting The appeals court two weeks ago formation. Some broadcast spokesmen more accurately past and proposed upheld the FCC's move to vacate the have questioned the FCC's right to operations of the licensee. It has the 1957 grant of the Miami station to inquire into programming. disadvantage of imposing a greater ad- National Airlines and to issue a new may require more The questions ministrative burden upon licensees, and permit to L. B. Wilson Inc. (BROAD- licensees, Gov. Collins said, will be work by this burden more onerous on CASTING, July 10). It also upheld the and might be more onerous for-stations those stations with small staffs. FCC's findings that National Airlines staffs, all stations should with small but "However, our NAB staff believes and a third original applicant for the be able to complete the forms without that is is possible for any licensee to Miami vhf, North Dade Video Inc., outside special assistance. complete this form without outside spe- had engaged in off -the -record repre- simpli- The NAB president said that cial assistance," Governor Collins said. sentations before the final decision was fication of the form was the prime rendered. objective of a committee composed of Daytime am problem In its petition for a 30 -day stay, NAB, the Federal representatives of on Capitol Hill, again National Airlines said it was preparing Communications Bar Assn. and the Daytime am stations return to Capi- a petition for a writ of certiorari to the FCC staff. tol Hill this week to make their plea Supreme Court. It has 30 days to do Comments on the new form are re- for extended broadcast hours. The this. Other parties to the litigation may, quired by Sept. 7 and reply comments House Communications Subcommittee however, oppose National Airlines' re- by Sept. 18. headed quest for a stay. Presumably this will Text of Gov. Collins' statement: by Rep. Morgan Moulder (D- be done by L. B. Wilson. FCC counsel proposed form of the FCC Mo.) will hold hearings tomorrow "The said they were the question refinement and extension (Tuesday) through Thursday on sim- studying represents a ilar but could not answer what their posi- of the program forms that have been proposals by seven congressmen tion would be until the commission utilized by the commission for the for extended hours for daytimers. told them what to do. past 30 years." The subcommittee had no list of witnesses late last week, it was A petition for review by the Supreme "On balance, it is our opinion that but practically certain Court probably will not be acted upon the new form represents a net improve- the Daytime Broadcasters until the court resumes after its sum- ment over the old form. Assn. and individual daytime am station mer recess. This is in October. "True, more detailed information is operators would testify in favor of proposals to extend daytimer hours being requested of licensees and ap- To dismiss payola complaints plicants. The form itself, however, does from 6 a.m. to 6 p.m. instead of the present local - sunrise - to - local - sunset A Federal Trade Commission hear- hours which vary through the year. ing examiner has issued a separate rec- Opponents, as in the past, are Kaye likely ommendation which would dismiss defends tv to be the FCC, Clear Channel Broad- FTC payola complaints against Rou- Comedian Danny Kaye doesn't casting Service and individual clear lette Records Inc. and Bigtop Records think the removal of tv programs channel stations, and Regional Broad- Inc. -Bigtop Record Distributors Inc., featuring so- called crime and vio- casters. both New York. The examiner's order lence will mean that a race of Similar proposals were heard in the granted a motion by the FTC counsel young pacifists will arise. 86th Congress last year (BROADCAST- which held that new laws, passed by "I don't think that the fact ING, June 20, 1960) before the same Congress since the complaints were that you take programs off tv subcommittee. There was discussion issued, were sufficient to deal with the that appeal to the kids' so- called last year of a possible test of extended problem. 'killer instinct' is going to help hours for daytimers to settle conflict- anything," he said last week in ing claims of proponents and oppo- Stiffer penalties Washington. He appeared at a nents, but no tests were authorized. The House Judiciary Committee last news conference in behalf of a Pittsfield gets uhf grant week approved Senate- passed legisla- bill to make tax deductible con- tion (S 1990) to provide fines to tributions to the United Nations The FCC Thursday (July 13) an- $10,000 or ten years' imprisonment or International Children's Emergen- nounced the grant of tv ch. 64 in Pitts- both for destruction of communications cy Fund. The entertainer has field, Mass., to Springfield Television facilities related to national defense. spent eight years working on be- Broadcasting Corp. Commissioner John The bill, already approved by the Sen- half of UNICEF. S. Cross dissented. ate, would more than triple existing Interest in the corporation, of which penalties.

56 (GOVERNMENT) BROADCASTING, July 11, 1961 4 OUT OF 40 REASONS WHY the GATES BC -1T is chosen by more Class IV stations than any other one kilowatt transmitter manufactured today. Convenience. Flip one switch to change power and audio level for either local or remote control. Efficiency. You efficiently reduce power to 250 watts by changing- the primary voltage of the plate transformer. No power consuming voltage dropping resistors are used. Economy. Longer tube life by hundreds of hours as plate voltage for 250 watts is reduced at both power amplifier and modulator tubes. Saves on utility bills too. Accurate in -built dummy antenna that will not change characteristics at 100% modulation permits FCC required performance proofs without burning midnight oil. Also quick problem isolation when transmission line or antenna loading problems occur. Let us give you the 36 other reasons why this is the best selling 1KW transmitter in America. Write today for Brochure No. 99 - yours for the asking.

GATES RADIO COMPANY (GATES Subsidiary of Harris- Intertype Corporation QUINCY, ILLINOIS Offices in HOUSTON, WASHINGTON, D.C. In Canada. CANADIAN MARCONI COMPANY Export Sales: ROCKE INTERNATIONAL CORP., 13 EAST 40th STREET, NEW YORK 16, N.Y., U.S.A., Cables: ARLAB An FCC limit on network o & o's? PLAN WOULD RESTRICT EACH -ro OWNERSHIP OF THREE TV STATIONS

The FCC is considering once again was one of three in which he was en- 10). limiting network ownership of tv sta- gaged during the last two days of the This is Mr. Celler on the New Jersey tions to a total of three per network, work week. Immediately after the opposition: FCC Chairman Newton N. Minow said Celler taping, Mr. Minow taped a radio "I have read the opposition of Gov. yesterday in a scheduled interview with interview with Rep. Wayne L. Aspinall Meyner to this station. I think his op- -N. Y.). (D- Colo.). will Rep. Emanuel Celler (D The This be run on Colorado position is inane and unreasonable. on and stations week, was telecast was taped Thursday this it reported. The There's no reason why if a station is next broadcast over WOR -TV New York. day, on Friday, Mr. Minow was set up in New York that New Jersey carried the audio taped Reporters' (WGMS Washington for Mutual's Roundup couldn't participate.... I don't mean portion Friday night). (scheduled for broadcast yesterday, to influence you necessarily. But 5:05 Mr. Minow was responding to a -5:30 p.m., EDT). The FCC chair- that is niy views." question from Mr. Celler about this man was interviewed by David Kraslow, Knight Newspapers' Washington bu- Chairman Minow murmured that he recommendation in the 1957 Barrow thought would reau, and Susan Wagner, United Press it be inappropriate for Report, and answered: him to anything about International. Ken French was moder- say that. "This is one that we have not Other Minow highlights: adopted. Presently they [the networks] ator. That he has had a number of talks are allowed to own five vhf and two Celler Advises Mr. Celler made no with broadcasters and they are going uhf, although the Barrow recommenda- bones about his views on various mat- to de- emphasize violence and they are tion is receiving consideration now in ters involving broadcasting -including going to do more about children's pro- the Commission." his direct recommendation the that FCC grams. This is all that was said of the hurry'up and grant the pending trans- matter. Dean Roscoe L. Barrow, U. of fer of WNTA -TV New York to the Wants to know how many hours Cincinnati Law School, has been re- educational group seeking to buy it. A of public- affairs programming are of- hired as a consultant to the FCC on New York group has offered $6.5 mil- fered by the networks and how many network study activities (WEEK'S HEAD- lion for the ch. 13 facility. New Jersey hours used by affiliates. Hopes that LINERS, July 10). Gov. Robert Meyner has objected to the public will encourage local stations Mr. Minow's session with Mr. Celler this transaction (BROADCASTING, July to carry these programs. Urges the

Sessions will be held on Thursday Minow's big show is all set to go morning (closed except for closed cir- NORTHWESTERN SEMINAR TO FEATURE FCC HEAD cuit relay to the press and others in an adscent auditorium); Thursday after- Chairman Newton N. Minow's next with documentation from congressional noon (open) and Friday morning big blast is timed for his return to his debates and court opinions. (closed). Professor Louis L. Jaffe, of Harvard Law School, will open the alma mater- Northwestern U. -next On the same platform with Mr. month. Minow on the same day will be NAB Thursday morning session, followed by Charles H. King, former member of Mr. Minow will participate in a President LeRoy Collins. Gov. Collins the FCC and dean of the Detroit Col- symposium he inspired. It will be held in a recent address in Chicago at the lege of Law, an advocate of a hands -off under the auspices of the university's dedication of the new plant of WGN policy by government in programming. School of Law (BROADCASTING, June Inc., warned against "government Panel members will question the speak- title of the two -day thought control " bolder position 12). The formal -a ers following their presentations. conference, Aug. 3 -4, is the National than he previously had taken. The first At the Friday morning closed ses- Symposium on Freedom and Responsi- and only major address Gov. Collins sion, Dean Roscoe Barrow, of the U. bility in Broadcasting. has delivered since he assumed the of Cincinnati Law School, who, as a NAB presidency last January was at Mr. Minow will be spotlighted at the consultant to the FCC was responsible the NAB convention, just before Mr. only open session on the afternoon of for Minow's now celebrated that the "Barrow Report" on network the first day. It is expected he will speech operations brought nationwide repercussions. (October 1957), will present devote his as yet unannounced paper the lead -off paper. He will be followed to a defense of his philosophy of pro- 22 Participants Arrangements for by W. Theodore Pierson, senior partner gram surveillance by the FCC which, the Chicago symposium were firmed up of the Washington law firm of Pierson, he will argue, is not censorship. And last week with 22 participants, includ- Ball & Dowd. he is prepared to contend that broad- ing Messrs. Minow and Collins. Chair- Other participants: Warren K. Agee, casting, as a licensed medium, is not man of the sessions will be J. Leonard executive officer, Sigma Delta Chi; na- entitled to the same freedom as the Reinsch, executive director of the Cox tional professional journalistic society; "unlicensed" press. stations, also a Northwestern alumnus. Edward L. Bernays, public relations Although the 35 -year old FCC chair- Mr. Reinsch, who served as executive consultant; Fairfax M. Cone, chairman, man has been interviewed on the air director of both the 1956 and 1960 Foote, Cone & Belding; Prof. John E. and in print a dozen times since his Democratic national conventions, re- Coons, of Northwestern, the confer- "vast wasteland" speech at the NAB cently was appointed by President Ken- ence director; Peter Goelet, president convention last May 9, he has not nedy to membership on the United of the National Audience Board; John deviated from the theme of that ad- States Advisory Commission on Infor- W. Guilder, president and general man- dress. In Chicago, he will seek to mation which sits over the USIA. This ager, WMTW (TV) Poland Spring, Me. buttress his "no censorship" argument assignment is without pay. and practicing attorney; Clair R. Mc-

58 (GOVERNMENT) BROADCASTING, July 11, 1961 public to make their views on programs known to stations, the FCC, sponsors and Congress. Defends the right of the FCC to require information on programming, not as a censorship measure, but as a guide to determining whether there is programming balance. Expresses the belief that ratings have tyrannized broadcasting. `The idea that because a majority wants to see this kind of a program or that kind of a program, that this should be de- cisive for all kinds of programs is out- rageous." Answers the argument that if viewer or listener doesn't like a program he can switch to another station or turn receiver off by quoting Herbert Hoover N. MINOW in the 1920s when Mr. Hoover was NEWTON CHAIRMAN COMMISSION Secretary of Commerce, in charge of COMMUNICATIONS radio licensing: That there are two FEDERAL parties to radio communication, the broadcaster and the listener. `Both are participating in the use of a public resource. It would be unfair to not let the listener use the public resource if all he's given is violence, let's say, as a steady routine. He would have no choice, and he's got about as much The FCC chairman and the New cameras for Mr. Celler's weekly "Con- right to use the public resource as any- York Democrat, chairman of the gressional Conference," broadcast body else." House Judiciary Committee, face the over New York's WOR -TV yesterday.

Collough, president, Steinman stations be chiefly interested in the revenues to the station was moving from an under - and chairman of the NAB combined be derived from operating their stations served area to a more adequately boards; Ralph McGill, publisher of the in the most profitable manner. It seems served area. Although WOOD -TV Atlanta Constitution and nationally clear in the present case that WOOD - would serve more people, the court syndicated columnist; Sig Mickelson, TV will make more money in its new said, the move would deprive about vice president, Time -Life Broadcast location than in the old; it is moving 900 people of any tv service and about Inc.; Prof. Nathaniel E. Nathanson, to a more prosperous and more highly 42,000 of all but one service. The prin- Northwestern School of Law; Morris populated area, and its advertising reve- cipal loser, the court stated, seemed to S. Novik, broadcast consultant, AFL - nues will no doubt increase. But such be the people of Muskegon. CIO; Ward L. Quaal, executive vice considerations, though legitimate, can- Judge Washington also noted that president and general manager, WGN not be controlling. Television and radio the original 1953 grant was predicated Inc.; Pierre Salinger, news secretary to are affected with the public interest; on the needs of the area to be served President Kennedy; John Taylor, gen- the nation allows its airwaves to be from the original transmitter site. eral manager, WTTW (TV) Chicago, used as a matter of privilege rather The two -year -old decision was re- and Sol Taishoff, editor and publisher than of right. The interests which to- manded to the FCC, with instructions Of BROADCASTING. day are profiting so handsomely from to hold further proceedings. The corn - radio and television may in the end mission may, Judge Washington said, Public trust is first, find it in their own best interest to permit WOOD -TV to operate from the treat their businesses primarily as a old or the new transmitter site, but judge warns stations public trust." must make a more suitable finding that A federal judge last week warned Judge Washington, speaking for him- the move is in the public interest. broadcasters in not so veiled language self and Circuit Judges Wilbur K. that they better start operating as a Miller and David L. Bazelon, held that Time extension sought the FCC did not completely justify its public trust and forget about profitable in option case operation or they might be sorry. approval of the WOOD -TV move- -time from 10 miles northeast of Grand In an aside to the main case, rarely Extension of one month in the dead- Rapids to 20 miles southeast of that used by the judiciary, U. S. Circuit line for filing comments and the date city. The FCC granted the move in Judge George T. Washington of the of oral argument on the FCC's pro- 1959 without a hearing, but WILX -TV D. C. Appeals Court, added a para- posed option -time rulemaking was re- Onandaga, Mich., protested. The com- graph to a decision involving the 1959 quested last week by committees of mission affirmed the move by a 4-2 vote transmitter move of WOOD -TV Grand affiliates of the three television net- following a hearing on the protest, and Rapids: works. WILX-TV appealed. "A further comment may be noted. Comments now due Sept. 7 would All too often in cases like the present Muskegon Loser The court seemed be delayed until Oct. 6 and the date the broadcasters involved appear to to place great weight on the fact that for oral argument would be shifted

BROADCASTING, July 17, 1961 59 from Sept. 28 to Oct. 27 if the request is granted. The affiliates' committees pointed out that the time during which they would Broadcast Bureau criticizes initial decision be preparing comments under the present deadline is vacation time for many The FCC Broadcast Bureau last ming proposals were virtually identi- of the parties they will need to con- week criticized an initial decision cal with those of numerous fm ap- tact in relation to the proceeding, and by Hearing Examiner Thomas H. plicants who have been granted fa- August is indeed vacation time for the Donahue as employing "a complete- cilities. FCC itself. Since the FCC will not ly unorthodox approach" and lack- In his initial decision, Mr. Dona- accept reply comments on the issue, the ing "soundness." The decision cited hue also recommended denying the committees said, they will have to pre- recommended denial of an fm sta- application of KBBI (FM) Los pare comments not only to include tion in Oceanside, Calif., on grounds Angeles to increase power on 107.5 affirmative evidence but they must also that the emphasis on entertainment me and to change antenna. The ex- try to anticipate and deal with the argu- programming and spot announce- aminer felt this would cause exces- ments that may be raised in opposition. ments in its application would not sive interference to a new fm grantee KTTV (TV) Los Angeles and the serve the needs of that community in Sierra Madre, Calif. The broad- three tv networks, parties in the option (BROADCASTING, May 8). cast bureau disagreed with this con- time case remanded by the U.S. Court The bureau and the applicant, tention and said KBBI's request of Appeals, have agreed to the time Benjamin C. Brown, both took ex- should be granted because permit- extension, the committees reported. ception to the examiner's assump- ting the station to increase its cover- tion that the spot announcements age area by 1.5 million people would contemplated would be of 1- minute outweigh interference considerations. KBOM hearing opens duration. Mr. Brown also objected The bureau said that interference to examiner Donahue's interjecting would not be serious to the Sierra in Bismarck, N.D. program considerations as beyond Madre station, KMAX (FM). the issues of the hearing as set by Because it favored An FCC hearing is scheduled to be- KBBI, the bu- the commission. Mr. Brown said reau felt gin today (Monday) in Bismarck, that Mr. Brown's applica- the FCC had found that the 14 tion should N. D., in commission -instituted be denied, but on license types or elements of programming grounds revocation proceedings against KBOM that Oceanside already has are neither "all- embracing nor con- a Class B Bismarck. The commission has charged fm station and not on stant . . . they do not serve and programming that there was an unauthorized trans- grounds. have never been intended as a rigid KBBI fer of control of KBOM in 1956 and said Mr. Donahue had mold or fixed formula for station reached his that subsequent ownership reports were decision through "errone- operation." Mr. Brown also took ous interpretation policies filed without reporting the change in of FCC "violent exception" to Mr. Dona - and rules." The station claimed the ownership (BROADCASTING, Dec. 5, "quality music" 1960). hue's finding that the examiner had evaluated interfer- format proposed would not be in the ence as though am service were in- This change in ownership took place, public interest. He said his program- volved. according to the FCC, when 80% owner Charles E. Kempel sold his holdings to "several persons" and John K. Har- ris sold the 10% he held. Presently pending before the FCC is an applica- 4 petition by WITT indicated that if tion WHDH -TV delay to transfer the station from Mr. did not forego the rev- tactics Kempel to the commission Clifford Nygard and 38 ocation proceeding, the station would charged in ch. 5 case others. The licensee, the FCC charged, not go through with the hearing be- "Another season, another reason for deliberately concealed several stock cause it is insolvent. delay." transactions between 1956 and 1958. The station has changed its mind So replied Boston ch. 5 applicant and does intend to go through with Massachusetts Bay Telecasters to a peti- WITT hearing may be the hearing. But it needs an extension tion by WHDH -TV which asked the held in Pa. of time from the hearing date of July FCC to clarify and modify its order Lewisburg, 24 set by Hearing Examiner Asher for the submission of further briefs in Citing "well established" FCC policy, Ende, over protests of WITT. the ex parte case by July 24 (BROAD- the Broadcast Bureau last week asked This was revealed in a petition to CASTING, July 3). The Broadcast Bu- the commission to change the site of the FCC by Arthur Stambler, repre- reau also said a grant of the WHDH- the license renewal hearing of WITT senting WITT. He stated he had been TV proposal would preclude the FCC Lewisburg, Pa., from Washington, D.C., retained on the case during the July 4 from making its own evaluation. to Lewisburg. weekend and has not had time to fa- The bureau said the FCC decision Among reasons for its request the miliarize himself with the details. Mr. which vacated the 1957 grant to bureau said that one of the hearing Stambler also said the station would WHDH -TV is proper and within the issues is alleged unauthorized transfer apply to the commission for a bill of agency's authority. WHDH -TV main- of ownership of the station and that particulars of the charges against it. tains the commission must consider the the bureau planned to call several Lew- WITT's petition said it felt the FCC original decision as well as the facts isburg residents to testify on this point. was likely to grant a bill of particulars determined during the remand hearing It said the cost of transporting such in view of its sending letters spelling and the subsequent 1960 decision, but witnesses to Washington would be out charges in the cases of license re- the bureau said the agency has proper- "economically prohibitive." newal of WINS and sale of WMGM, ly "repudiated" the original action. Other issues are technical violations both New York (BROADCASTING, July Massachusetts Bay said the latest and misrepresentations to the FCC. 10). WITT asked that the hearing be WHDH -TV petition is a continuation The bureau said it had not requested continued indefinitely but, in lieu of of a "determined effort to delay de- the site change earlier because a May that action, set for Sept. 15. cisive action" by the commission.

60 (GOVERNMENT) BROADCASTING, July 17, 1961 The magnet that may light a town

It once was just a laboratory trick. Shooting fiery fuel the plans of the investor -owned electric companies to meet through a magnet to create an electric current. them. The coupon below will bring you a free copy of a But research by investor -owned electric light and power new booklet that outlines the nation's power future companies is helping to develop it into a promising new way r AMERICAS to produce electric power efficiently and in great quantity. FIFCIPt IMal AXp POWER COMPANIES POWER COMMAS 1138 -0 PRPeM Its jaw- breaker name is mag- ne- to.hp-dro- dÿ- nam -ics! Room IXE 1271 Ave. of the Americas, New York 20, N.Y. POWER This is one of several revolutionary new methods these FOR Please send me, without charge, YOUR FUTURE companies are exploring to generate more electricity and the material checked below: make it more useful to more people. "Power for Your Future" The investor -owned electric companies -there are more Names of companies that sponsor this message than 300 of them -are building and planning ahead to supply the additional electricity Americans will want in the future. Name (Please print) A More Powerful America Tomorrow Address

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BROADCASTING, July 17, 1961 61 citizens in violation of the law...." NAB asked that the exemption ap- Employes seek delay Rep. Celler said that the FCC should ply to workers "primarily" engaged in of WNTA -TV sale "as expeditiously as possible" approve the excepted classifications of work in- the transfer of WNTA-TV, "the objec- stead of requiring that exempted em- A protest of the $6.2 million sale of tions of Gov. Robert Meyner notwith- ployes devote 80% of their time to ch. 13 WNTA -TV Newark -New York standing." He said that the station has such work -the execption standard in to a New York civic group, which been operated at a loss for several most other industries. A Senate com- plans to operate the station for edu- years by commercial interests and that mittee recommended this method, NAB cational purposes, was filed with the the governor is certainly not on firm noted, adding that there are some an- FCC last week by six former WNTA- ground in asking that this loss be con- nouncers who sell time on a commission TV employes. tinued." basis and some do technical work. On other fronts, New Jersey Gov. The Labor Dept. also was asked to Robert Meyner continued his fight to NAB has suggestions let stations dispense with timekeeping maintain ch. 13 as a commercial sta- for such exempted employes who re- tion in his state (BROADCASTING, July on new wage law ceive set salaries since the wage would 10) and Rep. Emanuel Celler (D -N. NAB last weck submitted suggestions seldom if ever fall below the minimum Y.) called the plans to shift the outlet to the Labor Dept. for administering a hourly rate of $1.15. to etv "a cool breeze in the heat of new amendment to the Fair Labor summer." Standards Act which exempts an- EIA, AMST petition The ex- WNTA -TV employes, in a nouncers, news editors and chief engi- FAA on tall tower issue letter to the FCC chairman, asked the neers from those whom stations are commission to withhold approval of required to pay overtime rates in cities Electronic Industries Assn. and the the transfer until the present licensee, of 100,000 population or less and not Assn. of Maximum Service Telecasters National Telefilm Assoc., fulfills a part of metropolitan areas. The amend- last Friday (July 14) asked the Fed- bonus promise allegedly made last ment becomes effective Sept. 3. eral Aviation Agency to reconsider its Christmas. At that time, they stated, NAB said announcers should be de- recently announced regulations relative NTA promised a Christmas bonus con- fined as those who are in routine an- to tall towers (BROADCASTING, June sisting of stock in the licensee equal nouncing work such as announcing pro- 19). to one- week's pay. grams and station breaks and reading The new rules became effective The bonus has not been received, sponsor or commercial announcements. Saturday (July 15). They provide that the six charged, and some 200 present Those who conduct interviews or act any tower more than 500 ft. above and former employes are affected. as m.c.'s predominantly come under the ground or more than 200 ft. high in Signing the letter were Irving Lichten- "professional employes" classification an air control zone constitutes an air stein, Richard Casper, Larry Gershman, and are already exempt from both hazard. Additionally, the FAA would James Marino, Rose Ficcarata and minimum wages and overtime, NAB make the final determination as to Harold Cranton. said. whether a tower is a hazard, rather In a letter published in the New News editors to be exempted should than the FCC, according to the rules. York Times last Wednesday (July 12), be those who gather, edit and rewrite There has been considerable dispute Gov. Meyner hit an editorial in the the news and who present it on the air as to the FAA's jurisdiction over tall newspaper the previous day describ- or a combination of both. Original and towers to the exclusion of the FCC ing the governor's stand as "isolation- creative work should not be a con- (BROADCASTING, July 10) and this ques- ist." "Your own position suggests that sideration. Some news editors who tion was raised in the petitions for you would isolate New Jersey for all supervise staffs already are exempt as reconsideration. time from the benefits of an important supervisors or professional employes, An FAA hearing was held last communications medium," he told the NAB said. Thursday, under the old rules calling paper. He said he applauded the efforts All chief engineers should be covered for a recommendation to the FCC by of New York City to establish an etv by the exemption, NAB said, and some the Air Coordinating Committee, on station "but why should this be done already are exempt where they super- the tall tower applications of KGO -TV at the expense of a state of six million vise two or more full-time employes. and KRON -TV, both San Francisco. PROGRAMMING Network Television Inc., has joined his Wolper, Ziv -UA plan $2 million series organization as executive director of PLANNED FOR NEXT JANUARY: 48 HALF -HOUR SHOWS production. It was indicated that Mr. Jamison In its third acquisition in as many no professional actors -each star will will concentrate in the commercial tv weeks, Ziv -UA, New York, has signed play himself. area. He and Mr. Hayward will co- David Wolper to an exclusive contract Ziv -UA previously had announced produce Westinghouse's 90-minute spe- to produce a new $2 million series of the acquisition of "Laura" and "Acres cial The Good Years, scheduled on 38 half -hour shows to be ready for & Pains" (BROADCASTING, July 10, July CBS -TV June 15 (8:30 -10 p.m.). Mr. airing in January. 3). Jamison also is working on several pos- The Wolper series, part of a new sible special programs and two series Ziv -UA programming concept known Hayward expands plans ideas targeted for 1962 -63. as "Documatics," was inspired by the for tv production Pilots for the series, one in hour -long producer's "Biography of a Rookie." form, the other 30 minutes in length, Each week the title will specify the Theater, movie and sometime -tv pro- are in the process of the being made. nature of the protagonist ranging in ducer Leland Hayward is apparently Mr. Jamison previously was as- subject from "Story of a Jockey" to moving into the tv production field with sociated with Mr. Hayward in the pro- "Story of a Supreme Court Justice." both feet. Last week he announced duction of three other CBS -TV spe- As the first of the Documatics con- that Marshall Jamison, who until June cials -The Gershwin Years, The cept, the new Wolper show will employ 15 was executive producer for Theatre Fabulous Fifties and the Ford 50th An-

62 BROADCASTING, July 17, 1961 A New Concept in Documentaries Packaged for Local Use

vo-

PERSPECTIVE ON GREATNESS

GROWING! This dramatic new concept in documentaries is being picked up fast from coast to coast! Every clay more and more markets join the success parade of these thirteen hour -long specials starring such renowned figures as Lindbergh, Al Smith, General MacArthur, the Duke and Duchess of Windsor, De Gaulle, and more. Actual, on-the -scene filmed highlights in their lives, from the world- famous film libraries of Hearst Metrotone News, are skillfully augmented with new footage from Hearst Metrotone cameramen throughout the world. All brilliantly woven together by the masterful writer John O'Toole, to give a true "PERSPECTIVE ON GREATNESS." Dramatic entertainment of real prestige and stature. The kind to attract important local advertisers. Plus this practical bonus: a single, compact, easily stored source of material on famous people - complete shows to run at a moment's notice when needed.

A Great New HEARST METROTONE Production

FILMS INC. SUITE 3200 THE CHRYSLER BUILDING NEW YORK 17, N.Y. MU 7.0870

BROADCASTING, July 17, 1961 63 niversary Show. For several years he in the next few months. None will be which analyzed provisions of the exist- was executive producer of CBS -TV's of the panel and game variety which ing contract for music used on tv. U. S. Steel Hour. has been the company's bread- and -but- Mr. Murtha is business manager of In addition to his independent pro- ter for some 15 years. The new shows Time -Life Broadcasting Co., New York. ductions Mr. Hayward is program di- would be filmed in Los Angeles. Dan W. Shields of the NAB was rector for the Zenith -RKO Phonevision Mr. Stern, 34, was producer and designated last week by Mr. Shea to Co.'s pay -tv experiment in Hartford, head writer for Steve Allen's network serve as secretary of the all- industry Conn., Mr. Jamison also is expected to series during the 1958 -60 seasons, and committee. He succeeds Charles H. be heavily involved in that project previously was head writer for The Phil Tower, former NAB vice president for when it starts some time next year Silvers Show and The Jackie Gleason television, who remains on the commit- (BROADCASTING, July 3). Show. tee in his new capacity as administrative Mr. Katleman said the company has vice president of Corinthian Broad- G -T to push comedy; discontinued plans to produce several casting Corp., New York. filmed series, including Las Vegas, U. S. The all- industry committee was set signs Leonard Stern Secret Service and Medical Detectives. up in January of this year under the Goodson -Todman Productions, smart- guidance of the NAB (although its ing from the recent failure of several ASCAP negotiations membership is not limited to NAB projected tv series to get off the ground, previewed by committee members) for the express purpose of has recruited a tv comedy expert to setting procedures to be employed in bolster its program development staff. As a prelude to forthcoming negotia- negotiating with ASCAP for perform- Goodson -Todman last week an- tions with the American Society of ance rights on music controlled by that nounced a long -term agreement with Composers, Authors & Publishers, the group and used on tv stations. Leonard Stern, producer- writer -director, All- Industry Television Station Music who will create comedy series aimed License Negotiating Committee met in for tv network showing in 1962 -63. New York last Wednesday (July 12). OLQRCAS The contract guarantees the production Tv stations presently are operating company exclusive rights to series cre- on contracts with ASCAP negotiated Here are the next 10 days of network color shows (all times ated by Mr. Stern, who also will fulfill in 1957 and running until Dec. 31, are EDT). NBC -TV an earlier commitment as director of 1961. comedy segments in next season's new The all -industry committee, headed July 17-21, 24 -26 (10:30 -11 a.m.) Play Your Hunch, part. Steve Allen Show on ABC -TV. by Hamilton Shea (WSVA -TV Har- July 17 -21, 24 -26 (11.11:30 a.m.) a The Harris Katleman, G -T's West Coast risonburg, Va.) heard report from Price Is Right, part. executive vice president, said Mr. Stern Chairman Andrew J. Murtha of its July 17-21, 24 -26 (12:30 -12:55 p.m.) expects to propose three programs with- subcommittee on accounting procedures It Could Be You, part. July 17 -21, 24 -26 (2 -2:30 p.m.) The Jan Murray Show, part. July 17 -21, 24 -26 (11:15 p.m.-1 a.m.) What does The Jack Paar Show, part. July 17, 24 (9:30 -10 p.m.) Concentra- tion, P. Lorillard through Lennen & New- JUL h;S BUNDGUS* ell. July 18 (10.11 p.m.) Purex Special For Women -The Single Woman, Purex through Edward Weiss. say about July 19, 26 (8:30 -9 p.m.) The Price Is Right, Lever through Ogilvy, Benson & Mather, Speidel through Norman, Craig & Kummel. BROADCASTING July 19, 26 (10 -10:30 p.m.) It Could Be You, Procter & Gamble through Ben- ton & Bowles. YEARBOOK? July 20 (9:30 -10 p.m.) Great Ghost Tales, Ford through J. Walter Thompson. July 21 (8:30 -9 p.m.) Five Star Jubi- "NO REFERENCE SOURCE HANDIER" lee, Massey- Ferguson through Needham, Louis & Brorby. "There is no reference source I have found handier in my years July in broadcasting. I always keep it in my desk and keep one at 22 (9:30 -10 a.m.) Pip The Piper. home because in a minute I get in touch with talent, packagers, General Mills through Oancer-Fitzgerald- network executives and other agency people I have known for Sample. a long time." July 22 (10 -10:30 a.m.) The Shari Lewis Show, Nabisco through Kenyon & Eck- * Senior TV Supervisor Will YOUR advertising story be seen by top agency - hardt. Ted Bates New York advertiser people like this in the 1961 -62 BROADCAST- July 22 (10:30 -11 a.m.) King Leonardo ING YEARBOOK when it comes off the press on Sep- and His Short Subjects, General Mills tember 1? Guaranteed circulation: 18,000 copies. Same through Dancer -Fitzgerald -Sample. rates, same space sizes as every issue of BROADCAST- July 22 (7:30 -8:30 p.m.) Bonanza, RCA ING. Final plate deadline: July 29. Reserve the position through J. Walter Thompson. you TODAY somebody else it! July 23 (6 -6:30 p.m.) Meet the Press, want - - before gets Wire co -op. or call collect to nearest BROADCASTING office now! July 23 (7-8 p.m.) The Shirley Temple Show, Nabisco through Kenyon & Eck- hardt. BROADCASTING July 23 (9-10 p.m.) The NBC Mystery Theatre, Dumas -Milner through Gordon THE BVSINESSWEEKLY OF TELEVISION AND RADIO Best. 1735 DeSales Street, N. W., Washington 6, D. C. 64s. (PROGRAMMING) BROADCASTING, July 11, 1961 CLEAR MIRROR-LIKE REPRODUCTION with MAGNETIC BURGESS RECORDING TAPE * LOW NOISE LEVEL * HIGH SENSITIVITY * SUPERB FREQUENCY RESPONSE * UNIFORM. TROUBLE -FREE PERFORMANCE

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BROADCASTING, July 17, 1961 65 THE MEDIA Station financial health unchanged NAB REPORTS '60 RADIO, TV PROFITS MARGINS ALMOST SAME AS '59 The profit margins of U. S. radio increased revenues of about 2% in was split up this way: 43 cents from and tv stations changed very little last 1961, NAB said. Tv stations expect a national and regional advertisers, 31 year from that in 1959, compilations 4.5% increase in revenues. from local advertisers and 26 from net- by NAB's broadcast personnel and The typical tv station's sales dollar work sponsors. The only change in economics department indicated last week. The report was released by Typical tv station, 1960 James H. Hulbert, department manager. Typical Typical The NAB figures, obtained from in- Revenue and expense Items dollar figures percent figures formation furnished by all classes of TOTAL BROADCAST REVENUE' $904,500 stations, showed the typical radio sta- TOTAL TIME SALES 962,800 100.0% tion's profit margin dropped in 1960 From: Networks 251,300 26.1 National & regional advertisers 413,000 42.9 only fractionally from 1959 -to 7.6% Local advertisers 298,500 31.0 before federal taxes from 7.7% in 1959. The typical tv station's profit rose TOTAL BROADCAST EXPENSE $765,300 100.0% slightly -from 14.3% in 1959 to From: Technical 124,000 16.2 15.4% in 1960. Total revenue for the Program 280,900 36.7 Sellingb 97,900 12.8 typical tv station was more than $904,- General & administrative 262,500 34.3 000, up 4.5% from 1959, while total expense was up 3% to about $765,000. SELECTED EXPENSE ITEMS Revenue for the typical radio station Total salaries & wages (including supervision) increased 5.6% in 1960, but and all talent expense 318,700 average Depreciation & amortization 78,900 expenses were up 6 %, the report said. Film expense 85,400 Radio stations in larger markets had a PROFIT (before Federal income tax) $139,200 reduction in profits; those in smaller 'Time sales plus incidental broadcast revenue minus agency and rep. commissions markets were up slightly. and payments to networks for sale of time. The average radio station anticipates 'Includes all promotion; excludes agency and rep. commissions.

Welcome mat to Des Moines The new owners of KIOA Des ing Inc., leading Iowa agencies and ing; Thomas C. Harrison, vice presi- Moines were given a royal welcome retail firms as well as state and city dent and Chicago office manager of to that city at a party given by political figures. At the reception John Blair & Co.; Gilbert Swanson, Meredith Publishing Co. The acqui- (1 to r): James C. Dowell, vice presi- chairman of the board of Star Broad- sition for $600,000 (BROADCASTING, dent and general manager of KIOA; casting; Don Bell, KIOA disc jockey; May 8) made KIOA part of the Star Payson Hall, executive vice president Fred Bohen, president of Meredith Broadcasting Co. Over 100 guests of Meredith Publishing; George Publishing, and Clair Gross, vice attended from Meredith Broadcast- Bolas, president of Star Broadcast- president of Bozell & Jacobs.

66 BROADCASTING, July 17, 1961 WPSD -TV spreads out TPT registers $5 million debentures at SEC From Monkey's Eyebrow, Ky., FUNDS TO BE USED TO EXPAND CATV AND BUILD PAY TV with an antenna 1,638 feet above the ground, ch. 6 WPSD -TV Pa- TelePrompTer Corp., New York, has TPT makes 18% of its gross revenues ducah, Ky., has started broadcast- big plans for pay tv and catv. To help from catv systems. The systems (with ing to a coverage area reportedly implement the plans, it filed to register number of subscribers) are located in increased from 11,000 to 20,000 $5 million in convertible subordinated Silver City (1,000) and Farmington square miles. The antenna is debentures with the Securities & Ex- (3,500), both New Mexico; Rawlins, three times the height of the change Commission last week. The Wyo. (1,500), Liberal, Kan. (2,000), Washington Monument. debentures, due 1976, will be offered for Eugene, Ore. (5,000), Elmira, N. Y. public sale on an all or none basis. (2,700), Springfield, Ore. (750), and The proceeds of the stock sale will Coquille, Ore. (1,300). TPT in con- this pattern for the past four years was be used in connection with TPT's catv junction with Kaiser Industries is con- a slight increase in local revenues in system in Eugene, Ore. ($400,000), to structing a catv system in Hawaii Kai, 1960 over 1959. repay bank loans ($500,000) and to a suburb of Honolulu, which it said NAB's report found the typical tv add to its working capital ($100,000). "might serve as the test system" for its station's expense dollar roughly the An estimated $3 million of the proceeds Key Tv. Two weeks ago, TPT Presi- same over the last four years: program- will be used for aquisition and con- dent Irving B. Kahn said the company's ming, 37 cents in 1960, 36 cents in struction of additional catv systems. pay -tv plans were proceeding ahead of 1959; technical cost down from 17 to About $750,000 will be used in develop- schedule (AT DEADLINE, July 3). 16 cents; both sales and general and ment of new products, mainly TPT's TPT had gross revenues in fiscal 1960 administrative costs the same, 13 and "participation" pay -tv plan, Key Tv. of $4,841,083 with net earnings of $51,- 34 cents, respectively. Included in the stock proposal filed 969. The company's stock is listed on The typical station's wage and salary with the SEC by TelePrompTer is 26,- the New York Stock Exchange and has bill was down about 1.5% from 1959, 000 shares of common stock (valuation fluctuated considerably in 1961- from but this category represented about per share $26.50) which the company a low of 93/4 to a high of 31. 42% of its total broadcast expenses. will exchange for all stock in Pacific Mr. Kahn, president and board chair- Film expense was about $85,000, or Telescription System which operates a man, receives an annual salary of $32,- 11% of the total expense, and down catv system in Santa Cruz, Calif. This 066, according to the prospectus. Ed- slightly from 1959. Depreciation and system has 3,100 subscribers. Its in- ward C. Reveaux, vice president- pro- amortization was about $79,000 or a come for the 10 months ended April 30, grams and productions, gets $33,333. ratio of around 9% to total broadcast 1961 was $158,068 and its net earnings The company has outstanding 693,- revenue. (including special tax credit) $46,116. 695 shares of common stock.

NEWSPAPERS THAT MEAN BUSINESS IN SAN DIEGO With furniture -household- appliance store sales of more than $83 million last year, San Diego County ranked 11th among the nation's 200 leading counties in this category.' Two metropolitan newspapers sell the important San Diego market: The San Diego Union and Evening Tribune. Combined daily circulation is 228,437 (ABC 9/30/60).

The Ring of Truth" NettSpeffig

Copley Newspapers: 15 Hometown Daily Newspapers covering San Diego, California- Greater Los Angeles - Springfield, Illinois -and Northern Illinois. Served by the Copley Washington Bureau and The Copley News Serv- ice. Represented nationally by NELSON ROBERTS & ASSOCIATES, INC.

1961 SALES MANAGEMENT SURVEY OF VVNG /OWEN Ole $xn Iicgur Union EVENING TRIBUNE

BROADCASTING, July 17, 1961 67 `Coronet' magazine ceases publication Coronet magazine last week decided to end publication with its October issue. Esquire Inc., publisher of the 25- year -old national magazine, blamed rising production costs and declining advertising. Trade circles pointed to Coronet's folding as another unsuccess- ful example of the magazine field's competitive struggle with television. (See editorial, page 98). As the New York Herald Tribune editorialized Wednesday (July 12) on Coronet's demise: "Mass magazines are adjusting with some difficulty to their changing role in an age of television, which, like the magazine, offers both words and pictures to a nation -wide audience." Coronet's passing was preceded by Collier's in 1956, and earlier by Wo- WOOK's White House visitor man's Home Companion and The Top- ranking government officials in- at a cost of more than $200,000. A merican Magazine. Collier's publisher, cluding FCC members, and Wash- Here United Broadcasting Co.'s John Crowell -Collier, has since diversified by ington civic leaders were on hand with Andrew Hatcher, assistant news acquiring broadcast properties. Esquire, media. It as WOOK Washington dedicated its secretary to President Kennedy. too, has entered broadcast new facility at 5321 First Place, UBC's broadcast properties include owns WQXI Atlanta. N. E. The 15- year -old WOOK now seven radio stations and three tele- hands has five studios, a community room vision outlets (two of the tv's are Changing and the latest in equipment, installed construction permits). ANNOUNCED The following sales of station interests were reported last week, subject to FCC approval: KCUB Tucson, Ariz.: Sold by Ralph R. Boffard to Oscar I. Dodek for $225,- 000 plus $25,000 for agreement not to compete. Mr. Dodek is a Washington, D. C., businessman who also owns only serious KABQ Albuquerque, N. M. Maxwell M. Marvin, formerly with radio stations in Washington, Annapolis (Md.) and buyers will learn Dover (Del.) will be executive vice president and general manager. Mr. Marvin holds these same positions at your identity KABQ. KCUB operates fulltime on 1290 kc with 1 kw. WNEL Caguas, P. R.: Sold by Eduar- We do not send out lists. Every sale is handled on do Biascoechea and associates to Jack an individual basis. You are revealed only to serious, Sterling, WCBS New York, radio personality, for more than $150,000. Asso- financially responsible buyers. You avoid the risks of ciated with Mr. Sterling are James Mil- selling without our deep knowledge of markets ler, Arthur P. Lawler and William ... and are further protected by our Rockwood. WNEL is on 1430 kc with 1 kw daytime and 500 w at night. reputation for reliability! WOOK -TV Washington, D. C.: Con- struction permit sold by Richard Eaton to Automated Electronics Inc. for $30,- 000. Automated Electronics is a Dallas firm, headed by Roland S. Bond Jr. The ch. 14 cp has been held by the Eaton BLACKBURN & Company, Inc. firm since 1954; the station has never RADIO TV NEWSPAPER BROKERS been constructed. NEGOTIATIONS FINANCING APPRAISALS APPROVED The following transfer of station interests was among those WASHINGTON, D. C. CHICAGO ATLANTA BEVERLY HILLS approved by the FCC last week (for lames W. Blackburn H. W. Cassill Clifford B. Marshall Colin M. Selph other commission activities see FOR lack V. Harvey William B. Ryan Stanley Whitaker Calif Bank Bldg. THE RECORD, page Joseph M. Sitrick 333 N. Michigan Ave. Robert M. Baird 9441 Wilshire Blvd. 82). RCA Building Chicago, Illinois John G. Williams Beverly Hills, Calif. KCMJ Palm Springs, Calif: Sold by Fderal 3 -9270 Financial 6-6460 JAckson 5 -1576 CR_stview 4 -2770 Louis Wasmer and Cole E. Wylie to New York attorneys Morris H. and Ber-

68 (THE MEDIA) BROADCASTING, July 17, 1961 nard Bergreen for $490,000 including real estate. Mr. Bergreen has a minority WMGM $11- million sale goes down drain interest in WTBO Cumberland, Md. DEAL DIES AFTER FCC QUESTIONS C -C PROGRAMMING Mr. Wylie retains his interest in KREW Sunnyside, Wash. The record high price for a single top independent stations, operates with radio station -the $11 million to be 50 kw on 1050 kc. It was founded in paid for WMGM New York by Cro- 1922. Farm directors get well- Collier Publishing Co.- evapor- In its letter to Crowell -Collier, the ated last week. The transaction col- FCC questioned some of the program- agriculture briefing lapsed following the FCC's questioning ming practices by C -C stations (KFWB of Crowell- Collier station operations Los Angeles, KEWB San Francisco- The nation's tv and radio farm direc- (BROADCASTING, July 10). Oakland and KDWB Minneapolis -St. tors came to Washington last week and Under the terms of the contract be- Paul). The agency said it had com- crammed spools of tape, for broadcast tween Loew's Theatres Inc., licensee of plaints that some programs were in bad to their home audiences, with speeches WMGM, and Crowell -Collier, if the taste, vulger and suggestive, and that and interviews from leading agricultural FCC had not approved the sale by the Los Angeles and San Francisco sta- officials of the federal government. July 10 the transaction expired unless tions had broadcast announcements They went away convinced that the both parties agreed to extend the deal. alarming the populace. C -C was given regulatory climate in Washington means Neither made any move to do so, it's 30 days from July 6 to answer the more and better farm programs for tv understood, and the contract, thus, letter of inquiry. and radio stations. automatically ceased to be binding. A Crowell-Collier spokesman said "There is a definite indication," Some conflict developed as to that all three stations have been ope- George Roesner, KPRC -AM -TV Hou- whether the sale had been called off rated in the public interest and that ston, president of the National Assn. of by mutual consent, Arthur Tolchin, "we are confident the FCC will find Tv & Radio Farm Directors, said, "that executive vice president of WMGM, this to be the case." tv station management is taking a great- said Loew's initiated cancellation of C -C has also contracted to buy er interest in farm programming. the sale. A spokesman for Crowell - WGMS -AM -FM Washington from There's no doubt there will be more Collier claimed the cancellation was by RKO General Inc., paying $1.5 mil- from now on." mutual consent. lion for the good music station. This Mr. Roesner agreed that the impetus When asked if Loew's would con- deal is involved in the whole RKO for this comes from the current cam- tinue to operate the station, Mr. Tol- General -NBC transaction. paign by FCC Chairman Newton N. chin said: "Most assuredly -full speed WINS Sale Extended Last week it Minow and others in the Kennedy ad- ahead." WMGM, one of New York's was reported that the $10- million sale ministration for more public- affairs programming. Farm programming, always a significant element in farm area radio schedules, has been more a token gesture on tv stations. Farm programs on tv range from 15-minutes daily to 30- minutes EXCEPTIONAL QUALITY BUYS weekly, according to a consensus at the NATRFD summer meeting. I. $200,000.00 -on terms. 1000 watt daytimer with FM in lovely New The farm directors were also ad- England market. Grossing $130,000.00, owner- operator potential, cash vised: flow -very lucrative. That 28% of the gross income of radio stations, and 24.3% of the gross 2. $600,000.00 -on terms. Low frequency radio station licensed to income of tv stations, come from their adiacert market, but covering with 25 MV /M over entire metro area farm departments. This was reported of one of the top eight markets. Offices and studios in the big market. by NATRFD's sales promotion committee. It was based on a questionnaire sent to 300 radio farm directors (with 3. $170.000.00 -29/ down. Fulltime 5 kw radio station in northeast - offering excellent about one -third responding), and six living to owner -operator. tv agriculture directors. Marvin Vines,

KTHS -KTHV (TV) Little Rock, Ark., WASHINGTON, D. C. CHICAGO DALLAS SAN FRANCISCO chairman of the committee, pointed out Ray V. Hamilton Richard A. Shoheen Dewitt Landis John F. Hardesty that these results were tentative; a final John D. Stebbins Tribune Tower 1511 Bryan St. Doe Sende 1737 DeSales S1., N.W DElaware 7.2754 Riverside B -1175 111 Sutter St. report will be presented at the annual EXeculive 3 -3456 Joe A. Oswald EXbraok 2 5671 Chicago NATRFD meeting Nov. 24 -26 New Orleans at the Conrad Hilton Hotel there. That farm directors should be more closely identified with station policy. This was urged by NAB President Le- DELId Roy Collins, who also called for more AND ASSOCIATES, INC. farm programs. Gov. Collins defended his position in advocating more "quali- John F. Hardesty President ty" programming on tv and radio. That the Department of Agricul- ture modernize its audio -visual activi- eXYgneiticati e//tPdt&"/Ze fenced aieclí(ó .7J' 41-4 ties by securing video tape and sound - RADIO TV CATV NEWSPAPERS on -film facilities in order to better serve tv farm programs. NEGOTIATIONS. APPRAISALS, FINANCING OF CHOICE PROPERTIES

BROADCASTING, July 17, 1961 69 of WINS New York by J. Elroy Mc- Caw to Storer Broadcasting Co. had Crowell -Collier has labor problems, too been extended for another six months. Speculation had been rife that this AFTRA STRIKES KFWB LOS ANGELES IN WAGE DISPUTE transaction also might be called off be- The Los Angeles chapter of the On the business side, late last week cause of the FCC's action in holding American Federation of Television & KFWB said it had not had a single up the New York station's license re- Radio Artists called about 20 of its cancellation of an advertising contract newal. The contract, extended once to members from their jobs at KFWB, due to the AI. 11íA strike. July 10, was extended again for an- Crowell-Collier station that city, last Background to the strike is this: other six months. Tuesday noon (July 11). KFWB is one of a group of 17 inde- In its letter of inquiry to WINS, the Reason, according to a news release pendent radio stations in the Los An- FCC said it had uncovered instances issued the day before by the union, geles area whose AFTRA contracts of payola and questioned whether the was that the "present wages of $173 have expired and are currently negoti- station's license could be renewed with- do not reflect the large profits and the ating new contracts as a group (BROAD- out a hearing (BROADCASTING, July 10). number one position of the station as CASTING, July 10). For the group, claimed by the management." KFWB, AFTRA originally asked a $25 -a -week ABC Radio on its part, points out that its present increase across the board. Later schedules base scale of $155 a week for news- AFTRA reduced this demand to $10 four affiliate meetings casters -the only ones actually con- the first year and another $10 the sec- cerned, as the station's disc are a two -year ABC Radio has scheduled its annual jockeys ond year of new contract. personalities working singled out KFWB to series of affiliates meetings for the last under individual- But the union ly negotiated contracts been base scale be raised from two weeks of August. At each of the -has aug- ask that the four regional meetings, network man- mented by merit increases bringing that $155 to $250 ($225 plus an extra $25 base up to the figure quoted by called for agement will present a progress report, the for rewriting the news) and union. individual negotiations of this wage de- define present problems' and outline Since the strike hour, KFWB has mand, apart from the group. After plans for the future, as well as allow- kept on the air and, to the casual some discussion, AFTRA dropped its ing time for an exchange of ideas be- listener, at least, sounds just like it demand -week news- tween management and representatives al- to a $225 -a per ways did, with perhaps a little more caster. KFWB offered the union a new from the affiliated stations. verve than usual injected by the strike three -year contract with increases in The schedule of meetings: situation into the voices of the man- base scale of $15 the first year, $7.50 Aug. 21, New York, Sheraton -East agement personnel who are manning the second and $7.50 the third, or $30 Hotel; Aug. 25, San Francisco, Mark the mikes. For several of them, like over the three -year period. (KFWB's Hopkins Hotel; Aug. 28, Chicago, program vice president Chuck Blore, nearest competitors now have AFTRA Sheraton- Chicago Hotel, and Aug. 30, it represents a return to their former base scales of $167.50 for KMPC, and New Orleans, Sheraton -Charles Hotel. dee -jay occupation. $152.50 for KLAC.) AFTRA demands on these stations were the same as for the group-a flat $25 -a -week increase. To its present employes KFWB offered an increase to $195 a week, immediately, with further raises to $207.50 the third year. The station offers were rejected and the strike began. Robert M. Purcell, president, Crow- ell- Collier Broadcasting Corp. (licensee of KDWB Minneapolis -St. Paul and KEWB Oakland -San Francisco as well as KFWB), was in the East during the period of the AFTRA negotiations. (Crowell- Collier's option to purchase WMGM New York for $11 million terminated Monday [July 10) when the FCC by a 4 -3 vote refused to approve the transfer pending an investi- gation of the operations of the three present C -C stations [BROADCASTING, July 10]) (see story, page 69). On Monday, Mr. Purcell said he telephoned Claude McCue, executive secretary of the Los Angeles chapter of AFTRA, asking that any strike action be with- held for a few days until he could complete his business in the East and Have rickshaw, will travel familiarize himself with the union situation on his return to Los Angeles. If WFBC -TV Greenville, S. C., trucks, station wagons etc. But its This request was denied. The strike wants to assign newscaster Lce latest addition is this deluxe rick- commenced Tuesday noon. Kanipe (above) to cover a story in shaw, (known a as "pedicab" in the On Wednesday, station and union the Orient, the mobile equipment is Orient) which also sees service in representatives met in the offices of available. Like many other stations local parades and on certain studio Federal Mediation & Conciliation WFBC -TV has a complete array of shows. Service Commissioner Jules Medoff. Mr. Purcell, who had arrived in Los

70 (THE MEDIA) BROADCASTING, July 11, 1961 Murphy, president of Campbell Soup MUSIC Battle of the signs Co. and board chairman of the RFE fund. The winning stations will send T all day long to suit every Pickets carrying signs "on representatives on a European tour, in- mood of the day. Free- strike. KFWB is unfair" no cluding an inspection of RFE facilities sooner appeared in front of in West Germany and Portugal. N dom from weird sounds KFWB's headquarters on Holly- . . . freedom from gim- wood's Hollywood Boulevard than New `Open End.' series E micks ... just wonderful they were joined by other pickets. to have a `closed' end entertainment. These were not hired by AFTRA but by KFWB. Their signs were A new two -hour version of Open not white, but vivid orange. Their End. (with a period at the end of the S message: "KFWB is not fair. It's title to designate its limited time status) NEWS great." will probably be presented by Metro- o politan Broadcasting Corp. on all of its More newscasts per day tv stations beginning Sept. 10. than any other local sta- The series will be jointly owned by U Angeles late the previous evening, MetroMedia, parent company of Met- tion. Local news gather- asked for time to familiarize himself ropolitan Broadcasting, and David N ing as well as reporting. with the situation and the meeting end- Susskind, moderator and host of the National and international ed, with no date set for another, al- discussion programs. Negotiations were D coverage all through the though presumably in the final stages last week. one will be held excellent early this week. It also was reported that when nego- day from NBC's Pre -strike negotiations were conduc- tiations are complete National Telefilm staff. ted for KWB by Jim Simons, station Assoc. will be granted tv distribution o manager; Theo Sanders, assistant to the rights to the series outside Metropoli- president; Charles Blore, vice president, tan's own distribution area. The series F and Bruce Baumeister, attorney. originated on an NTA -owned station, PERSONALITIES AFTRA was represented WNTA -TV Newark -New York (sold by Mr. Mc- that are well -known and Cue, Leonard Chassman, AFTRA field last month to an educational -tv group, representative, and David Ziskind, at- BROADCASTING, July 3), in 1959 and G welcome in every home torney. was subsequently syndicated by the sta- . . . selected to suit the Also on Wednesday, Harry Maizlish, tion owner in many major markets. program ... and backed who o sold KFWB to Crowell -Collier in Some controversy seemed sure to de- by vigorous promotion. 1956 for $2.47 million (BROADCASTING, velop over who owns rights to the Sept. 3, 1956), wired W. D. Cole, board series, with Mr. Susskind emphatically o chairman of Crowell -Collier Publishing maintaining that they belong to him. Co., parent of C -C Broadcasting Corp., Talent Assoc.- Paramount Ltd., the tv D NETWORK expressing a desire to repurchase the packaging company of which Mr. Suss - station. Mr. Maizlish, owner of KRHM kind is executive producer, will have Monitor for the week -end, (FM) Los Angeles, made no firm offer nothing to do with the presentation of plus NBC's on the spot in his wire, nor did he mention any the series. M coverage of events when purchase price. Plans call for Open End. to be tele- Mr. Cole's answer was terse and to cast every Sunday (9 -11 p.m., EDT) U they happen -where they the point: "Dear Harry-Not a chance. to Metropolitan stations WNEW -TV happen. Bill Cole." New York; WTTG (TV) Washington, AFTRA negotiations with the inde- D. C.; WTVH (TV) Peoria, Ill.; S Facts, figures, data, sta- pendent stations as a group are in abey- WTVP (TV) Decatur, Ill.; and KOVR tistics and other pertinent ance and apparently will remain so (TV) Stockton-Sacramento, Calif. It I information are at the pending an outcome of the KFWB will be taped at WNEW -TV New York, your PGW strike. Meanwhile, the independent with one program every month origi- C fingertips of stations group is about to commence nating from WTTG Washington, D. C. Colonel. See him today. bargaining with IBEW local 45 for a new contract to succeed the one expir- WDSU -TV uses Visual gear PRESIDENT ing June 30. IBEW's original proposals Col. B. J. Palmer are for a two -year contract with an VICEPRES. 8 TREASURER Visual Electronics Corp., N.Y., an- D. D. Palmar across -the-board increase of $12.50 the nounced the installation of its Visual EXEC VICE.PRESIDENT first year and $7.50 the second for tech- Ralph Evans 6000 television program automation SECRETARY nical employes and a four -week annual system at WDSU -TV New Orleans and Wm. D. Wagner RESIDENT MANAGER vacation with pay. operation was to have begun July 15. Ernes[ C. Sandaa video SALES MANAGER The equipment switches and Pa: Shades Four RFE winners named audio signals automatically on the air in accordance with the station's pro- THE QUINT CITIES* Station winners in the 1961 nation- gram schedule, thus providing smoother wide broadcasting competition for sup- programming in the very active sta- DAVENPORT IOWA port of Radio Free Europe are WBZ tion break periods and reducing the BETTENDORF Boston, WEJL Scranton, Pa., KCMO- technical operator's workload, the com- TV Kansas City and KPIX (TV) San pany said. Self- checking features are in ROCK ISLAND Francisco. The awards for promotional use at all times to provide automatic MOLINE Jit.f MOLINE efforts to secure support from Ameri- error -free operation. WDSU is the first EAST can citizens for the Radio Free Europe station to adopt this system, the com- MMES. GRIFFIN. WOODWARD. INC Fund were announced July 11 by W. B. pany said. EXCLUSIVE NATIONAL REPRESENTATIVES

BROADCASTING, July 17, 1961 71 EQUIPMENT & ENGINEERING

standards, the company said, first orders Two new seeing -eye for the new equipment have been received and filled. The equipment line satellites in orbit includes standard electronics stereo gen- The United States had two more sky - erator 935, the self- contained plug -in scanning satellites orbiting the earth converting unit; a combination stereo last week-and one of them was known generator and standard electronics ser- to be using tv cameras; the instruments rasoid modulator, which can convert of the other, the super- secret spy- in -the- any existing fm station to stereo, and sky Midas III, have not been divulged. the 20 kw stereo transmitter (equipped Tiros III, launched from Cape with stereo generator 935), which func- Canaveral, is the metereological satel- tions as a complete transmission sys- lite which contains two wide -angle tv tem for newly authorized stations and cameras (BROADCASTING, July 10). This existing stations requiring new or addi- is a major change from the previous tional transmitters. Tiros satellite which contained one wide angle and one narrow angle tv camera. Technical topics... The new weather surveyor, which ra- Western division Melpar, Falls dios pictures of cloud formations back Church, Va., a subsidiary of Westing- to earth, is circling the earth every 100 house Air Brake Co., announced the minutes in an orbit that ranges from establishment of a new division, Western 460 miles to 506 miles above earth. Engineering Laboratories, Northridge, Photographs already received by U. S. Calif. Edward M. Bostick, president, metereologists were termed "excellent." says the new division was created to pro- The Midas surveillance satellite is vide increased service capabilities and packed with infra -red sensors which, it liaison between Melpar and expanding is said, are capable of picking up the defense department operations on the heat radiations given off by missiles or West Coast. Arthur N. Corner, former- rockets. A group of such satellites, it ly head of Melpar's production division, is estimated, can materially increase the was named general manager. warning time in case of missile attack Magnavox on the United States. Midas III is in a split Magnavox Co., Fort circular orbit 1,850 miles above the Wayne, Ind., has been authorized by earth. It takes two hours and 40 min- Tower for horn- antertn33 stockholders to split stock on a three - for -one basis. Magnavox, which re- utes to make one complete pass around Stainless Inc., North Wales, Pa., the planet. ported record first half sales and earn- and its Canadian subsidiary, Wal- ings, will increase the number of shares can Ltd., have introduced a new from 3.5 million to 10 million and will Radio -tv production, microwave tower capable of sup- make a 50% increase in the dividend porting two platforms and six sales rise for May rate. The stock split is effective July 20, horn antennas from heights of and the new stock will be issued Aug. 3. Production and retail sales of both 25 ft. to 500 ft. Now in service In the first half of 1961, sales were up tv and radio rose in May, Electronic in Northwestern Canada by. Al- approximately 20% to $61,793,000, Industries Assn. reported last week. But berta Government Telephone, for compared with $51,764,000 in the sanie the cumulative figures for the first five whom it was designed, the tower period in 1960. Estimated net income months of the year are running be- is the first of its kind to be used rose approximately 38% to $2,540,000 hind the comparable period for 1960 for horn antenna support, accord- from $1,844,000 in the 1960 six -month except that radio retail sales are up by ing to Stainless. Material, in- period. stallation and maintenance costs almost 300,000, EIA said. Sylvania expansion Sylvania Elec- EIA reported the following for the are said to be reduced by one - third. tric Products Co. will add 81,000 square first five months of this year: feet of manufacturing space between PRODUCTION mid -August and next spring, a 40% increase, because of "unprecedented Period Tv Radio DCA announces plug -in product demand" for the company's Jan. -May '61 2,186,018* 5,911,027 ** semiconductor devices and materials. Jan. -May '60 2,444,174 6,973,069 converters for fm stereo Plant additions will be made in Woburn, Mass., and Hillsboro, Dynamics Corp. of America has N. H. Sylvania SALES predicts semiconductor sales 1961 started production at its Farmingdale, in will rise to about $400 million from the Jan. -May '61 2,151,920 3,449,834* * N. J., plant of broadcasting equipment previous record in 1960. Jan. -May '60 2,285,866 3,175,469 which can immediately and without of $301 million station "down- time" convert all existing Mike line University Loudspeakers * Includes 113,191 tv receivers with fm radio stations to stereo broadcast- Inc., White Plains, N. Y., has an- uhf tuners (compared with 210,602 ing, the company said last week. The nounced its new line of professional such receivers in same period last year). stereo conversion equipment ranges microphones, which feature interchange- ** Includes 1,863,781 auto radios and from complete 20 kw fm stereo trans- ability between any of the mikes and a 267,787 fm radios (compared with mission systems to small typewriter - complete set of adapters. The line con- 2,726,222 auto radios and 339,516 fm sized "plug -in" conversion units. sists of two omni-directional and two radios last year). Developed by DCA's Standard Elec- cardioid microphones, two lavaliers and * ** Excludes auto radio sales. tronics Div. to meet recently set FCC five adapters.

72 BROADCASTING, July 11. 1961 FANFARE MICHIGAN'S

WLEE wants to start an `idea bank' UPPER PENINSULA IS EASILY AVAILABLE STATIONS WOULD EXCHANGE SUCCESS STORIES WLEE Richmond, Va., wants to set of stations applying will be mailed to up an exchange whereby radio stations all present participants, and participants NOW can benefit from each other's success- will be given 15 days to reject any of ful ideas. According to David E. Ly- these new stations. Automatic partici- man, WLEE program director, a sim- pation will be granted after 15 days if ilar plan is already in use by six lead- no objections arise. ing Canadian radio stations. All participants must agree to keep Basic idea is that each participating all reports confidential, and for their station in the exchange is to prepare own use, and a participant must ob- a detailed report on all unusual or tain permission from the issuing parti- successful sales efforts, sales or station cipant before releasing a report, or promotion schemes, contests and proportion thereof, to a third station. gramming during the preceding month. Interested stations should contact The mimeographed report is mailed to Mr. Lyman at WLEE. other participating stations. No cash is involved, Mr. Lyman WMT -TV points to where The New S100,000,000 said; agreement to file the monthly re- the good tv shows are port on time is the only requisite. Spe- BIG -MAC Bridge cifically, the following rules would ap- The public- affairs programming of all carries thousands to the U. P. daily! ply. area television stations is being pro- Participation would be limited to one moted by WMT -TV Cedar Rapids, station in each of the top 75 markets. Iowa. Regularly scheduled spots give Paul Bunyan Television Each station must be one of the top specific information on the CBS sta- two in its market, according to a rec- tion's programs and those of its compe- ognized survey. tition- KCRG -TV Cedar Rapids WPBN -TV WTOM -TV Canadian stations wishing to partici- (ABC) and KWWL (TV) Waterloo Traverse City Cheboygan pate (if any) must be in one of the top (NBC). One Rafe Card IO Canadian markets. William B. Quarton, WMT -TV gen- Each station wishing to participate eral manager explains, "One reason tel- Covers 25 Northern Michigan Counties a big of the U. P. must be approved by all present partici- evision is criticized is that not enough INCLUDING chunk and parts of Canada pants, to avoid conflict with operations people appreciate the full scope of with stations in several markets. A list what's going on. We believe there's Offering the Only Principal City Grade and Grade A coverage to Traverse City, Cheboygan, and much of Resort -Rich Northern Michigan

Reach the MOST homes with P B N '

7000 MORE Homes Reached Than Sta. B (M -F, Noon -6 PM) 1900 MORE Homes Reached Than Sta. B. (M -F, 6 PM -Mid.) 2800 MORE Homes Reached Than Sta. B. (Sat. 6 PM -Mid.) 1900 MORE Homes Reached Than Sta. B (Sun. 6 PM -Mid.)

ARB (March, 1960)

Network Paul Bunyan With red lights blinking, sirens screaming t+ s1enrona Gererol Merano9er WCMS Norfolk, Va., salesmen in emergencies, are (left) Roy La make their rounds of local agencies Mere, general manager ( "chief sur- and clients in a completely equipped geon for sic [sic] sales ") and George ;arena, ambulance. Shown with the vehicle, Dail, commercial manager of the Rintoul &. McConnell which the station has made available station, ( "resident physician for ail- Venaid, to local civil defense units for use ing business "). Network Representative Elisabeth Beckjorden

BROADCASTING, July 17, 1961 73 enough good television to go around Drumbeats ... local parade. The entry -a live donkey and we don't mind pointing out where -carried a sign reading "Everyone it is." Big mail pull Nearly 165,000 pieces listens to KLAD but me (and you can of mail were received by KQV Pitts- see what I am!) ." Annual presented by WCKT burgh in an eight -week period. Magnet for all the correspondence was a con- In its public- service report entitled Teenage script writers Two teenage test with two -million trading stamps for Responsibility, WCKT(TV) Miami high school students have been named prizes. graphically illustrates its concept of winners of WABC -TV New York's programming and service, both in Low cost To promote a new Pinoc- youth tv script writer competition and theory and practice. Listed are locally- chio film series, Telefilm of Canada, both have been retained for the sum- produced programs of special signifi- Toronto, sent postcards to 525 tv sta- mer months to develop their entries cance and awards the station has re- tion, agency and company executives. into possible programs for fall presenta- ceived as well as a partial list of docu- Each day a new card was sent, with the tion. Susan Brown of Greenwich, mentaries and entertainment programs last one giving the clue. For low cam- Conn., and David Gingold of North supplied by its network. A month -by- paign -cost of $600, Telefilm received White Plains, N. Y., will have eight month listing of public- service an- nine phone calls, arranged five screen- weeks to develop their 500 -word script nouncements carried by the station is ings. outlines into workable half -hour shows. attached showing the importance which The facilities of all pertinent WABC -TV WCKT places on this phase of its com- Prize winner KLAD Klamath Falls, departments will be made available to munity responsibility. Ore., won a trophy for its "float" in a them.

INTERNATIONAL Canada gets a tv selling organization SETH TO DIRECT CANADIAN TvB LTD., SUPPORTED BY U.S. TvB

Formation of Canadian TvB Ltd. ties and information of the U. S. bu- CKCO -TV Kitchener, Ont. and Roy and the appointment of William R. reau. Membership in the Canadian bu- G. Chapman of CHBC -TV Kelowna, Seth Jr. as its director, effective Aug. reau will be open to stations, networks B. C. 1, were announced last week by Ralph and station representation firms. Mr. Snelgrove noted that "television Snelgrove of CKVR -TV Barrie, Ont., Mr. Snelgrove said contacts by the has grown rapidly in Canada -87% of chairman of the new bureau's tempo- organization's project committee indi- all homes are tv- equipped and 75 sta- rary executive committee, and Norman cated almost 100% support by Cana- tions are on the air -with the result E. Cash, president of TvB (U. S.). dian tv stations. Establishment of an that the Canadian advertiser needs all Mr. Seth, formerly in charge of the independent selling organization for the help he can get to obtain maximum Colgate -Palmolive television unit at Canadian television was recommended efficiency for his dollars. Canadian Lennen & Newell, New York (see by the membership of the Canadian TvB Ltd. has been formed to increase Fates & Fortunes, page 74) will be Assn. of Broadcasters last year, and the advertiser's and agency's knowledge based in the New York headquarters the formation of Canadian TvB Ltd. of the medium by documenting local, of TvB but will commute frequently has been approved by the CAB board. regional and national success stories, to Canada and is expected to establish CAB President Don Jamieson of providing brand expenditure figures for offices of the new organization in To- CJON -TV St. John's, Newfoundland, advertisers and compiling significant ronto shortly. said the temporary executive committee audience information." Mr. Cash said TvB would give "full would include, in addition to Chairman He said the work of TvB in the support" to the new organization in its Snelgrove, Jean A. Pouliet of CFCM- U. S. "has shown Canadian members early years, making available the facili- TV Quebec, W. D. McGregor of the value that can be obtained through the assistance of a television selling organization. . . . We are indebted to the Television Bureau of Advertising BROADCASTING for its support and assistance in making i!THE BUSINESS WEEKLY OF TELEVISION AND RADIO this new organization possible." 1735 DeSales St., N. W. Washington 6. D. C. Two Ontario NEW SUBSCRIPTION ORDER outlets get Please start my subscription immediately for- permission to quit CBC t] 52 weekly issues of BROADCASTING $ 7.00 The Board of Broadcast Governors 52 weekly issues and Yearbook Number 11.00 has released CHCH-TV Hamilton, Ont., Payment attached Please Bill and CJSS-TV Cornwall, Ont., from conditions in their licenses requiring name fide /position" them to belong to the CBC national network. The July 6 announcement campany name said the condition would be lifted as of Sept. 30 for the Cornwall station; the address effective date for CHCH -TV will be announced later. state city zone The decision in regard to CHCH -TV Send to home address- followed strong opposition from the

74 BROADCASTING, July 17, 1961 CBC against loss of its Hamilton affiliate. However, the board noted "a sub- CBC'S COMMERCIAL TV REVENUE DROPS stantial, and perhaps unique, degree of duplication" of network service in the Decrease laid at doorsteps of new private stations CHCH -TV area, much of it coming Commercial revenue of the Canadian by U.S. outlets, the second stations ap- from the CBC's key network station Broadcasting Corp. dropped last year, peared to have gained most of their CBLT (TV) in Toronto, only 43 miles at least partly because of competition audience from the viewers of U. S. sta- from Hamilton. The board also said a from privately owned television stations tions." proposed change of CBLT's transmitter which opened in eight cities formerly He said there was an effect on audi- site could strengthen network coverage reserved for the publicly owned CBC. ence viewing from the new stations, but in the area. CHCH -TV is owned by In its annual report for the year end- that it was still too early to tell whether Niagara Television Limited. ing March 31, 1961, the CBC said its the current viewing pattern was firmly In the case of CJSS -TV, the board gross commercial revenue for the year established or was due largely to audi- noted that the CBC had questioned the was $37,601,000, about $1.5 million ence curiosity about the new stations. desirability of network affiliation from below anticipations and $560,000 less CBC stations had no serious audience the first, but that affiliation had been than 1959 -60. loss to second stations in such key mar- sought by the original applicant. Since CBC President J. Alphonse Ouimet kets as Montreal, Toronto and Vancou- then the station had been sold to Corn- commented: "The launching of second ver, where service from other stations wall Broadcasting Ltd., which requested stations in eight major centers covering was already available, and generally the change. Again, the board noted more than 50% of the population came speaking, CBC stations in these areas considerable duplication of network late in the period under review. Par- are leading the field in viewing for ap- service within the Cornwall area. ticularly in the last quarter of the year, preciable sections of their broadcast CJSS -TV plans to join the new CTV these stations were participating in the day. Television Network. CHCH -TV has available advertising dollar with an ap- Disastrous Move Mr. Ouimet also no plans of joining the CTV network. preciable effect on CBC's commercial warned against any move to split the revenue. CBC's national network in order to al- Cassidy describes rise "This deterioration of the anticipated low for use of CBC affiliated stations by of Japanese advertising commercial revenue position came de- independent networks. He said such a spite increasingly energetic efforts on step could be "disastrous to Canadian Japanese advertising expenditures the part of our commercial staff. It broadcasting in the long run," and that have increased nearly tenfold in the was also due partly to a reduction in the his opinion is shared by both public and past decade, H. E. Cassidy, president advertising budgets of business gener- private broadcasters within the national of the McCarty Co., Los Angeles ad- ally." service. vertising agency, told the Los Angeles Full Impact Mr. accompanying statement, the Advertising Ouimet predicted In an Club on his return from a that the full impact of second stations CBC board of directors also said that visit of several weeks in that country. will be felt in the current year, and that CBC should continue to oppose "any He said advertising in Japan has kept establishment of a new privately owned developments which tend to disturb the pace with the industrial output, now tv network may have a further effect on present long- established relationship be- nine times the prewar level. income. tween CBC and its affiliated stations, Mr. Cassidy credited much of the "The corporation has come to the and that in particular the corporation advertising growth to the broadcast end of a phase in its commercial opera- should oppose any proposal involving media. Commercial radio, he reported, tions, and it cannot necessarily expect the splitting of networks whenever such started in 1951 with billings of $1 mil- as high a proportion of its revenues proposals tend to divide the component lion and in 1960 totaled $50 million. from this source as in the past," Mr. parts of CBC television networks in a Commercial television began in 1953, Ouimet concluded. manner detrimental to the maintenance when there were only about 1,000 tv Mr. Ouimet said the second stations and development of the national tele- receivers, with billings of $1.5 million. posed no programming problems during vision service." In 1960, the tv set count had risen to the 1960 -61 year. Despite their novelty But on the same day, the Board of 3.5 million the $ and billings to 107 appeal, they did not divert a major por- Broadcast Governors, the Canadian reg- million. There are now about 14 mil- tion of the over -all CBC audience. ulatory body, announced that private lion registered radio sets in Japan, he "Indeed, in some of the larger centers stations CHCH -TV, Hamilton, and said. Since is there an ownership tax which have for some years been served CJSS -TV, Cornwall, Ontario, have won on both radio and tv sets there is a tendency to conceal ownership where possible. Japan's four islands have a total area When you think of Kansas City, Mo. about Vs that of California and a population of more than 93 million people, remember our A. P.* 10 million in Tokyo alone. With a literacy rate of 98 %, Japan supports the TALC TOWER Kansas City is the trade hub of the entire 200 - mile -wide Mid - more than 100 daily newspapers, some America market. And in Kansas City.. KCMO -Radio and KCMO -TV 1,500 magazines and 106 radio and 50 BrosOts$ing give you 2,320,499 cash customers..ata low- cost - per -thousand. tv stations. House KCMO 810 -Radio is Kansas City's most powerful station..and In 1947, Mr. Cassidy said, news- KCMO -TV on Channel 5 operates with 100,000 watts full power papers got 75% of all Japanese adver- from America's tallest self -supported tower. tising; today the figure has dropped to # ANSA POTENTIAL 42 %. Television now accounts for 17 %, radio 11% and outdoor displays 23 %- 25 %. Of some 200 advertising agencies Eatzzymitiz/W TV- Radio -FM in Japan, 57 belong to the Japanese E. K. YIARTENBOWER, V. P. and Gan. Mgr., R. W EVANS, Radio Sta. Mgr.. SID TREMBLE, TV Sta. Mgr. ReA-esenled Nationally by Katz Agency Assn. of Newspaper & Broadcasting Advertising Agencies. A Meredith Station Affiliated with "Better Nome. and Gardena" A "SuCeaeaful Farming" Magazinaa.

BROADCASTING, July 17, 1961 75 release from their affiliation agreement with CBC. Canadians warned to seek fm The report showed that total operating costs for the year were $100,952,- Some Canadian fm channels may fm could grow into the major or pri- 825, of which $59,288,476 was received be lost to the U.S. by default if mary service in many parts of Can- from public funds. The CBC had re- Canadian broadcasters do not oc- ada. But while the board wished to turned to the federal treasury $2,796,- cupy them, the Board of Broadcast encourage the growth of fm broad- 524 which it had saved from the opera- Governors warned in its annual re- casting, it was concerned with main- tions appropriation voted by Parliament. port on July 6. taining a higher quality of broad- It also returned an unexpended amount The national regulatory board casting on fm than many am stations of $2,063,172 from its capital grant. said it is concerned particularly are giving. It was reviewing the de- Operating expenses for the year in- about fm channels allocated to cen- sirability of separate programming creased 7.4% over 1959 -60. In com- ters in southwestern Ontario, and regulations for am and fm bands. parison, the 1959 -60 increase over 1958- pointed out that these channels could To assist in the financial support 59 was 7.7 %. best be protected by having them of fm stations, the board had ad- Other points made in the report: occupied. vised the government to let fm Long -range plans for tv development It said fm development has been broadcasters use their channel (with- should include CBC stations in Sas- relatively slow in Canada for a num- out affecting the regular program) to katchewan, New Brunswick, eastern ber of reasons, especially the impact pipe background music to selected Newfoundland and Prince Edward Is- of tv stations established during the customers on a commercial basis. land. mid -50s, but that interest has in- The board said again that Canada The CBC does not intend to modify creased in recent years in both the is not yet ready for color tv. It its policy of providing a balanced and industry and audience. noted that licensing of second tele- varied service in order to meet local However, said Board Chairman vision stations in centers formerly competition from the new private tv Andrew Stewart, fm stations are be- reserved for the CBC will provide stations. ing established in the U.S. at so alternate viewing from CBC pro- The CBC should retain the right to much faster a rate than in Canada, grams for 60% of Canadians, and refuse to disclose CBC news sources ex- that this could affect the Canadian declared that in all areas now served, cept when the withholding of such in- position on channel rights. Canadians receive a broadcasting formation would be in contravention of The board felt that, given favor- service which compares favorably the law. able encouragement and conditions, with that of any other country. The CBC should take steps to open a tv outlet in Quebec City. Tv coverage in Canada has been ex- Grande Prairie tv outlet, service in central Newfoundland. Li- tended to over 90% of the population. censee is Colonial Broadcasting System 11 satellites authorized Ltd., and the station is to have 10 kw power on 620 kc. The same company A new CBC tv station at Grande was recommended for a license Prairie, Alta., to serve northern Alberta at Marystown, Nfld., (560 kc 1 MORE and British Columbia, has been ap- with kw day and 500 w night). will proved by the Board of Broadcast Gov- It carry some programs of local ernors. The station will operate on ch. origin as well MILES as those from the Grand Falls 10 with 36 kw video and 18 kw audio station. The Department of with a directional antenna 967 feet high. Northern Affairs PER and National Resources, It will handle national and regional net- Ottawa, also received approval work but will not have facilities for a radio station at shows, Fort Simpson, Northwest to originate live programs. Territories, with 25 w power on 1490 The board also approved a CBC tv kc. A new fm station was approved satellite station in Peace River, Alta., at Kamloops, B. to retransmit from Grande Prairie over C. Licensee is Inland Broadcasters Ltd., with 910 ch. 7, 720 w video and w on 98.3 with power of mc., ch. 252. 360 w audio. The board denied an RAI) 0 The board approved two new low - alternative application by Peace River power relay transmitters for the Television Ltd. to establish a new tv CBC, at Cassiar, B. C., (40 w on 1340 station at Peace River with a satellite kc.) and at Haines Junction, at Grande Prairie. Yukon Terri- tory (40 w on 860 kc.) . The board also approved eight satel- MINuTE lites for CFCF -TV, Kamloops, B. C. Canada set sales fag The satellites, all 5 w., will operate from KBIG minutes travel farther with "com- the British Columbia towns of Ashcroft Television receiver sales in Canada pact" economy; only 38C per 1000 listen- (ch. 10), Chase (ch. 11), Lillooet (ch. for the first five months of 1961 ing homes in metropolitan Los Angeles 11), Merritt (ch. 10), Clinton (chs. 5 totalled 109,172 units as compared (1960 Cumulative Pulse). San Diego, San and 9), and Mount Timothy (chs. 8 with 117,033 in the same period last and 11). Bernardino, and 231 other vital Southern year, according to figures of the Elec- CKVR -TV Barrie, Ont., has been tronic Industries Assn. of Canada, To- California markets are free! No other recommended for a satellite station at ronto. Radio receiver sales in Jan- so much for so little. station covers Parry Sound, Ont., with 5 w power on uary -May period of this year 168,190 ch. 1 I. CKRS -TV Jonquiere, Que., was units as against 189,012 for the 1960 /fit !j/µ7/ 740 kc /10.000 watts IJ IJ Radio Catalina for all Southern Callt; recommended for a satellite at Port period. But the association points out JOHN POOLE BROADCASTING CO., INC. Alfred, Que., on ch. 9 with 19 w video that the 1961 figures do not include 6540 Sunset Blvd., Los Angeles and 9.5 w audio. sales of one of its members who National Representative: Weed Radio Corp. A new radio station was recommend- dropped out recently, but whose sales ed for Grand Falls, Nfld., to extend were recorded in the 1960 figures.

76 BROADCASTING, July 17, 196/ Presenting the FATES & FORTUNES

BROADCAST ADVERTISING us, John & Adams from 1956 to 1958, ANN was radio -tv vp of Lewin, Williams & James R. Sanders named vp and Saylor from 1950 to 1953. He former- account supervisor by North Adv., ly was in sales development, promo- ELLIOTT Chicago, for Toni Co. brands including tion and advertising at NBC for four Toni, Tonette, Silver Curl and Bobbi years. Home Permanents and Pamper Sham- SHOW poo. He joined North year ago, previ- Curtis Kent, advertising manager of NEW! ously was with Foote, Cone & Belding. The Schick Safety Razor Co., appointed DIFFERENT! assistant to E. E. Ettinger, executive vp, DELIGHTFUL! John Stack and David Wham, ac- Technicolor Corp. Mr. Kent's duties count executives, Dancer- Fitzgerald- will be in consumer products and mo- Sample, N. Y., elected vps. tion picture divisions. WWL -TV presents the favorite of New Eugene A. Raven, vp and account Alfred J. Scalpone, independent tv Orleans ... ANN supervisor at Erwin Wasey, Ruthrauff producer with 25 year background in ELLIOTT. 9:30- Mon- & Ryan, joined 10:00 AM Foote, Cone & Belding, advertising and broadcasting, has been days thru Fridays New York, as account supervisor on appointed in charge of advertising for with the latest in spot radio- active Trans World Airlines. Schick Safety Razor Co. In 1958 he recipes, styles and At EWR &R, Mr. Raven was responsible formed his own producing firm, La household hints. for supervision of KLM Royal Dutch Mesa Productions, continuing to serve With Ann will be another New Or- Airlines and Trans Texas Airways. He as program consultant to CBS -TV until leans favorite is also former advertising director of last year, when he became general man- HENRY DUPRE. United Air Lines. agement consultant. Mary Agnes Schroeder and June Mc- Abbott Washburn, deputy director, Represented nationally by Katz Clain of Post & Morr, Chicago, elected United States Information Agency, joins vps. Mrs. Schroeder, radio and tv ac- Carl Byoir & Assoc., Washington, D. C., tress in Chicago, is creative executive as vp of international operations. In for Post & Morr on The Many Faces addition, Henry McNulty, formerly pr WWL-TV of Eve campaign for Maybelline Co. director, Free Europe Committee, ap- O R L E A N S Mrs. McClain is responsible for admin- pointed resident vp, London, and James C NEW istration of General Finance Co.'s radio Nolan, consultant to American corpora- advertising on 79 midwest stations. tions in western Europe, named resident vp in Frankfurt. Allen S. Klein, na- Has tional sales director Abner E. Kohn, former vp, Dun - for Pulse Inc., named woodie Assoc., N. Y., opens own adver- Jean Rindlaub director of expanded tising and pr firm, that city. Pacific Coast office. had her soup Mr. Klein will organ- Leonard Goldberg, formerly admin- today? ize production facility istrator, sales and programming re- to operate alongside search, NBC -TV, joins media depart- Happy is the day this creative ment, BBDO, N. sales - service depart- Y., as coordinator of lady and her very creative Mr. Klein broadcast media ments. and planning. cohorts first asked this ques- Vincent F. tion for one of BBDO's nicest Robert A. Dearth, former president Aiello, and general manager, Morse Inter- staff, creative depart- clients. ment, national, N. Y., joins Kenyon & Eck- Geyer, Morey, Happy the day, too, that hardt, Detroit, as senior vp. Madden & Ballard, BBDO picked WICE to ask N. Y., elected vp. this question in Providence. Walter Lurie, senior vp and account Lee Albright, form- WICE, you see, is the live supervisor, Grant Adv., N. Y., named erly with BBDO, N.Y., wire station. Our music and executive vp in charge of international joins Moss Assoc., division. news and public service pro- Mr. Aiello that city, as vp in grams are the kind people charge of creative Frank E. Heaston, vp and marketing listen to hard. Which is prob- services. director, Gardner Advertising Co., N.Y., ably why WICE is first choice named marketing director for entire James E. Schwenck, president of with food retailers in Prov- agency. Kenneth E. Runyon, vp and Grant, Schwenck & Baker, Chicago, has board member, named supervisor of Pet idence. Also, it's number one resigned. Future plans were not an- Milk Co. account and Wells A. Hobler, with shrewd agencies like nounced at this time. vp, named supervisor of Grocery Prod- BBDO that have very impor- ucts Div., Ralston Purina Co. tant questions to ask of Prov- Robert J. Fenton, account executive idence wives and mothers. William R. Seth Jr., former head of of Kenyon & Eckhardt, Hollywood, ap- tv unit on Colgate- Palmolive account pointed vp and manager for Al Paul at Lennen & Newell, New York, named Lefton Co. New Hollywood office at 111Mr e director of newly formed Canadian 1680 N. Vine St. Telephone is Holly- I E N E TvB Ltd. (see story page 74). With wood 624347. Martin Simons from P R O V D C AN ELLIOT STATION & L&N since 1958, he previously was di- Lennen Newell, Beverly Hills, Calif., Representatives, Avery-Knodel rector of tv programming at MacMan- has also joined new Lefton office.

BROADCASTING, July 17, 1961 77 Raymond E. Wilson, supervisor of been manager of WJEF Grand Rapids, Philadelphia, both Storer Broadcasting administration and communications, and WKZO -TV Kalamazoo as well as Co. stations, elected vp's. Mr. Camp- Shell Oil Co., succeeds Joseph Andrews general sales manager for WILX -TV bell will become vp and managing di- as chairman of advertising administra- Onondaga, all Michigan. rector of Standard Broadcasting Co., of Ad- tive committee, Assn. National John S. Markward, sales manager for wholly owned subsidiary of Storer vertisers. WOOD -TV Grand Rapids, Mich., Broadcasting, and will continue to direct vp Richard A. Noll, formerly marketing named station manager. Del Blumen- KGBS. Mr. Moler was named of executive, Compton Adv., N. Y., joins shine, reporter and chief photographer, Seaboard Broadcasting Co., also Storer He will to direct national sales department, Television appointed managing editor of WOOD - subsidiary. continue Bureau of Advertising. AM-TV news departments. WIBG operations. Allen Ducovny, radio and tv di- Monte DeVon John L Lorenz, general auditor, CBS - rector, and Newt Stammer, account appointed manager of TV N.Y., elected assistant controller executive for RKO General and co- KIMA Yakima, Wash. and budget section manager. Eugene F. ordinator on General Tire & Rubber Mr. replaces Connolly, auditor, CBS -TV, succeeds account, both D'Arcy Adv. Co., N.Y., DeVon Bob Dolph who re- Mr. Lorenz. elected vps. signed to enter his Jack Donahue, national sales man- James H. Graham, vp and account own business in an- supervisor at MacManus, John & Adams ager for KTLA (TV) Los Angeles, pro- other city, was pre- moted to general sales manager. joins Benton & Bowles Aug. 1, as vp and viously associated with account supervisor. He will handle Mr. DeVon sales department of R. L. (Danny) Cochrane, assistant Texaco account. (Earlier this month KIMA -TV and prior to that was sales general sales manager for KXTV (TV) Texaco shifted its consumer advertising manager for KODL The Dalles, Ore. Sacramento, appointed general sales account from Cunningham & Walsh manager. to B &B, effective Oct. 1) . Sam Bennett appointed station man- James E. Fuchs, sales manager NBC Robert Widholm, broadcast media ager of KXYZ Houston, Tex., Milt Films, N. Y., joins sales department of supervisor, Doherty, & Willis, program director, and Bill Rozan, Clifford, Steers NBC -TV. Shenfield, N. Y., additionally appointed local sales manager. Appointments assistant media supervisor. were made after transfer of ownership Robert R. Rogers, formerly of pro- Thomas Blanchard, formerly tv -radio of station from Nafi Corp., to Public gram sales department, Independent copy supervisor, Campbell -Ewald, De- Radio Corp. owned by Lester and Max Television Corp., N. Y., named account troit, joins Kenyon & Eckhardt, N. Y., Kamin of Houston and Morris Kamin executive, ABC Films, eastern division. as tv -radio writer. of Victoria, Tex. (BROADCASTING, June 5). Lester Kamin will serve as presi- E. Jonny Graff, re- THE MEDIA dent and general manager. cently named general manager of WNTA- William P. Dix Jr., Fred Freed, producer of The Dave AM-FM Newark, named general man- Garroway Today Show, named producer elected president of ager of WDAU -TV of NBC News and Public Affairs pro- stations. Mr. Graff and WGBI Scranton, grams. who had been vp in Pa. He formerly man- charge of eastern sales aged WGR Buffalo was also member of and prior to that was board of National Mr. Graff assistant manager and Telefilm Assoc., owner of station which director of sales for Mr, Dix is being sold to educators (see page 62). WGR- AM- FM -TV. Sid Sirulnick, production and opera- He was assistant general manager in tions manager, appointed program direc- charge of sales for WOR -TV New York tor. and prior to that sales manager for WOR- AM- FM-TV. Herman Maxwell, formerly sales di- Mr. Campbell Mr. Moler Martin Giaimo, manager of WPON rector for WNBC New York, appointed Pontiac, appointed manager of Flint Wendell B. Campbell, managing di- sales manager for WINS, that city. He operations of WNEM -TV Saginaw -Bay rector of KGBS Los Angeles, and John succeeds Leon P. Gorman who was City, both Mich. He previously had C. Moler, managing director of WIBG named assistant to president, Gotham Broadcasting Corp. Mr. Maxwell was local sales manager for WNBC from 1956 -57, and prior to that was account executive for that station. !!'/ ore than a decade onyirucfive Service o l. Frank A. Orth named director of sales nn for WICE Providence, R. I. Mr. Orth to l/,roacicayteri and the &Jadcasting Jniudtry has during past year headed own import business in New York and served as consultant to retail industry in matters relating to marketing. HOWARD E. STARK Thomas R. Bishop, general manager of KAJI Little Rock, Ark., appointed Brokers-Consultants general sales manager of WSAI Cincin- nati. 50 EAST 58TH STREET NEW YORK, N. Y. ELDORADO 5 -0405 Bob Church, assistant merchandising manager for KTTV (TV) Los Angeles, promoted to merchandising manager.

78 (FATES & FORTUNES) BROADCASTING, July 17, 1961 William Tilow, commercial manager, WDEE Hamden, Conn., joins WABC New York, as account executive. Thomas L. Tiernan, commercial manager for WKEE Huntington, W. Va., named account executive for KYW Cleveland. Don Sherman, local sales manager for WENE Endicott, N. Y., joins WIRY Troy, N. Y., as account executive, replacing Earl Karcher who joins WSET Glens Falls. Robert Trevitt, sales manager for WNBF -TV Bingham- ton, succeeds Mr. Sherman. Douglas Brown and J. Myles Riley join WBRE -TV Wilkes-Barre, Scran- ton, Pa., as account executives. Mr. Brown had previously served with Advertising group elects Headley -Reed and Mr. Riley as executive with national restaurant chain. New executives of First Advertis- Clure & Assoc., San Francisco, im- ing Agency Group were (from left mediate past president; Gene Curtis, Charles Martin, merchandising manager to right) Floyd W. McRae Jr., Mc- Curtis, Sarver & Witzerman, Long of KTTV (TV) Los Angeles, promoted to account executive Rae & Bealer, Atlanta, Ga., co -gov- Beach, secretary - treasurer; Don in station's ernor eastern zone; Charles E. Johnson, Davis, Johnson, Andersen sales department. Brown, Gould, Brown & Bickett, & Colombatto, Los Angeles, western Arnold Smith, sales presentation and Minneapolis, vp; Phil Voss, Wood- governor. Not present was Walter promotion department, CBS Radio, ard, Voss & Hevenor, Albany, presi- Craigle, Grimm & Craigle, Chicago, New York, appointed national sales dent; Barney McClure, Evans, Mc- central zone governor. coordinator for WFYI Mineola, N.Y. Burton M. Wanetik, formerly station manager, WREB Holyoke, Mass., joins sales department. Jerry Bess, executive vp of Ark - sistant to research coordinator and Wil- Ralph H. Daniels Jr., account execu- wright Adv., N. Y., appointed to newly liam Wolff from writer -promotional ma- tive with CBS -TV stations national sales, created post of executive assistant to terial to audience promotion coordina- New York office, joins KNXT (TV) Hathaway Watson, vp in charge of tor. broadcast operations for RKO General. Ken De Vaney, attorney in broad- Lloyd Webb, sales manager for WAIT casting industry, appointed to newly "INSURED AGAINST EVERYTHING." and WJJD Chicago, named station man- created position of managing director YES? Check on the chance that some- ager of WJOB Hammond, Ind. of California Broadcasters Assn. He body "out there" will accuse you of C. James Gates and Henry Stanley, will maintain headquarters in Sacra- LIBEL both of Sandeberg-Gates & Co., Los mento. SLANDER Angeles, join Weed Television Corp., Dale Drake, most that city. Mr. Gates will serve as L.A. recently with Texas INVASION OF PRIVACY office manager. State Network, in Ft. PIRACY, VIOLATION OF Frank M. Lokey Jr., Worth, named na- COPYRIGHT. assistant manager for tional - regional sales For these and related hazards WYZE Atlanta, Ga., manager for KXOL you EXCESS named general man- Ft. Worth. Mr. Drake need our POLICY to ager of WEAD (form- started radio career hold your loss upon any claim to erly WEAS) College with WRR in Dallas, whatever figure you choose to Part., Ga. Mr. Lokey Mr. Drake spent four years with carry yourself - INSURANCE to had also served as pro- Crook Adv., that city, then became cover the excess. gram director, sales- manager of WRR in 1948 and later WE ORIGINATED THIS Mr. Lokey man and air personal- transferred to Texas State Network. SPECIAL COVER ity while at WYZE. Previously he was Kay Shake, member of tv continuity AND IT IS USED NATION -WIDE announcer and air personality with and traffic department of KPHO -TV WLWA (TV) in Atlanta. Phoenix, Ariz., named chief of that de- and is SATISFACTORY Bill Wells named commercial man- partment. Chuck Glance, broadcast AND INEXPENSIVE. Fla. ager of WKIS Orlando, supervisor, named production manager. Write for details and rates. Roger Garrett, general manager of Clare Yares, station studio manager, WBOY -AM-TV Clarksburg, W. Va., named to newly created position of elected mayor of that city July 1. senior broadcast supervisor, and Blair EMPLOYERS Arthur Wittum promoted from ad- Grant, chief cameraman, named to suc- REINSURANCE vertising and promotion manager, KNX- ceed Mr. Yares. Robert L. Hungerford, CPRN Los Angeles, to director of In- staff announcer for KTVK -TV Phoenix, CORPORATION CBS Radio, Holly- formation Services, joins KPHO -AM in similar capacity. 21 WEST TENTH STREET wood; Frank Oxarart Jr., from program Erwin Speakman Jr., cameraman and KANSAS CITY, MO. promotion and merchandising manager member of KPHO -TV studio staff, New York. Chicago San Francisco to promotion and merchandising man- named to station's promotion depart- 107 William 175 W. 100 Bush ager; Sherril Hopps from research as- ment. s,. Jackson Ss.

BROADCASTING, July 17, 1961 79 Los Angeles as assistant general sales Bob Lyte, promotion manager for manager replacing Richard Beesemyer First person account WWL -TV New Orleans, named man- who was named manager of ABC -TV ager of promotion department for Spot Sales in Los Angeles. A narrow escape by Lyle De- world's fair Century 21 Exposition in Moss and his wife, passengers Seattle, Wash. Oliver Allen named coordinating di- aboard the jet airliner that rector and production manager of crashed last Tuesday (July 11) John Scott, formerly newscaster, WAOK Atlanta and WRMA Montgom- at the Denver Airport, didn't deter KVOL Lafayette, La., named in charge ery. formerly was director He program the executive of Allen & Reynolds of news department, WGHQ Sauger- of WRAP Norfolk, Va. (Call letters Advertising, Omaha, from feed- ties, N. Y. Ed Robbins, former WGHQ of WAOK were given incorrectly in ing a quick news special back to chief announcer and network program July 3 BROADCASTING.) WOW- AM -TV. At 1:12 p.m., manager, returns as air personality. Sid Bakal, formerly associate editor, just 36 minutes after the tragedy, Alan Hanson joins KYW -TV Cleve- Sunday Tv and Radio Magazine of he originated a first person report land as producer- director. Mr. Hanson New York Herald Tribune, appointed for the Omaha stations. Before had been independent director in Bur- pr director for WOR- AM -FM -TV New joining Allen & Reynolds, Mr. bank, Calif. York. DeMoss was a longtime WOW- AM-TV executive. Charles Edwards named assistant Frank Malone appointed news direc- news director for WIP Philadelphia. tor of WEJL Scranton, Pa., replacing Robert Flanagan who resigned to join Thom Sherwood, program director Scranton Times. tor for KIMN Denver replacing Roger and air personality with WCMW Can- Barkley who accepted similar position ton, Ohio, joins WIND Chicago, as air Bernard L. Ruttenberg, formerly di- with KLAC Hollywood. Mr. Bell, who personality. rector of publications, Ithaca College, has been station's music director for joins news department, WNEW -TV past three years, had previously been Ken Rabat, formerly with WJRT New York. program director for KUDY (now (TV) Flint, Mich., joins announcing KMOR) Littleton, Colo. and sports staff of WBAL-TV Balti- Fred L. Bernstein more. appointed general sales Edward H. Najarian appointed chief manager of WLOS- engineer and technical research director Jack S. Sampson, TV Asheville, N. C., of Radio Pulsebeat News, Jamaica, N.Y. general manager of succeeding Saul KOMA Oklahoma Rosenzweig, who re- Jerry Grove, WIBG Philadelphia news City, elected vp of signed to join KPLR- director, elected president of UPI Storz Broadcasting TV St. Louis, as vp Broadcasters of Pennsylvania. Co., owners of and general manager KOMA. He previous- Mr. Bernstein Audrey Caughey Tittle, radio -tv in- (BROADCASTING, July structor at U. of Florida, appointed ly was sales manager and account executive 10). Mr. Bernstein served as national women's editor for WSB Atlanta, Ga. Mr. Sampson sales representative for KVOS-TV Bell- of WHB Kansas City, ingham, Wash., another Wometco Lee N. McEachern, program director Mo. for KFRC San Francisco, joins station. Prior to that he was executive KRON- Big Wilson, KYW Cleveland air per- TV, that city, as writer -producer in pub- vp and general manager of WTTM sonality, joins WNEW New York in lic affairs department. Trenton, N. J., executive vp of Forjoe same capacity. & Co., N. Y., executive vp of WSAI Cincinnati and David H. Sandberg, radio -tv manage- owner of WMET Mi- ment ami Beach. consultant and owner of Sandberg - PROGRAMMING Gates & Co., Los Angeles, appointed Berne Tabakin, vp in charge of sales, San Francisco Leigh Cardwell; newscaster for manager of Weed Tele- National Telefilm Assoc., N. vision Corp. Y., elected KRGV -TV Weslaco, Tex., promoted to executive vp. Robert Goldston, director news editor replacing James Metcalf Paul Kennedy Jr. resigns as Los An- of business administration, elected vp in who resigned to accept position in San charge of business affairs and secretary, Antonio. geles manager of Weed & Co., station rep., to join sales staff of KCOP (TV), and Leon Peck, assistant treasurer, Glenn Bell appointed program direc- that city. named treasurer. Also Vernon Burns, acting general manager, named executive in charge of production of new series for NTA, and Remi Crasto, foreign field supervisor, appointed general foreign manager in all countries except Canada. Larry Lowenstein, formerly pr director, National Telefilm Assoc., N.Y., appointed to newly- created post of vp and pr director, publicity and advertising, General Artists Corp., that city. Robert A. Behrens, eastern sales manager for Official Films Inc., N. Y., appointed general manager of syndicated sales for company and will head worldwide distribution of Official's recently - acquired off -network series. Nicholas Mamula, director of infor-

80 (FATES & FORTUNES) BROADCASTING, July 17, 1961 motional services, Campbell -Ewald Co., Donald T. Maier, head of own Chi- folk Daily News, died of pneumonia New York, appointed publicity manager cago production firm, named manager July 7 at his home. for Paramount Pictures, New York. He of tv -radio relations for 1961 Chicago William N. Connolly, 62, pr -vp of 25 -Aug. succeeds Harold Rand, who resigned International Trade Fair July S. C. Johnson & Co. and former chair- to open his own pr office. 10. man of Assn. of National Advertisers George Sidney elected president of William M. Montgomery and Lorin died July 9 in Racine, Wis., following Directors Guild of America for two - C. Weiss appointed senior sales engi- abdominal surgery. neers, semiconductor division, Sylvania year term. Mr. Sidney, who succeeds William F. Bradley, 56, FCC engi- Electric Products, San Diego and Los Frank Capra, previously was president neer specializing in international radio Angeles, respectively. Mr. Montgomery of Guild from 1951 to 1959. Mr. Capra communications, died July 8 in Blacks- was with Inc. and remains on national and regional board formerly Motorola burg, Va., after heart attack. of directors. Other officers are: Willis Mr. Weiss with Hughes Aircraft Co. Maurice McCord Crain, 55, vp of Goldbeck, Lamar Caselli, Robert Vree- INTERNATIONAL land and E. Shield Dierkes, vp's; engineering operations for Tri -City Ra- George Marshall, secretary; Frank Floyd S. Chalmers, president of Mac- dio Corp., Muncie, Ind., died at Ball Leicht, assistant secretary; Lesley lean- Hunter Publishing Co. Ltd., Toron- Memorial Hospital of heart attack June Selander, treasurer and H. C. Potterm, to, and Maurice Taylor, president of 30. assistant treasurer. Taylor Video Corp., that city, elected Francis Howard Myers, 50, director members of board of CTV Television of purchasing for Wometco Enterprises, Joseph (Red) Muscato, spot sales Network. Miami, Fla., WTVJ (TV) died July 10 manager, Ziv -UA, N. Y., appointed of heart attack. sales account executive, Arrow Div., T. D. Campbell named director of Independent Television Corp., that city. media and research at Toronto adver- William A. Ucker, 61, assistant to ra- tising agency of Stanfield, Johnson & dio program manager of Voice of James E. Witte, producer -salesman Hill. America, died in George Washington for Tele -Tape Productions, mobile video Hospital, Washington, D. C., July 11. tape tv producer firm, Chicago, pro- Jack Lingeman, radio and tv director moted to general sales manager. for Canada with J. Walter Thompson Don Ross, 53, tv producer who was since 1955, has opened Jack Lingeman creator -producer of Glamour Girl se- Ernest Chambers resigned as copy- Productions, Toronto to supply agency ries among others, died July 6 of heart writer, Gumbinner Agency, New York, services including production in video- attack. At time of his death he was to join Bob Newhart Show, NBC Holly- tape and film commercial fields. tv -radio director of Anderson- McCon- wood, as staff writer. Peter Charles, account executive nell Adv. agency, Los Angeles. with Spitzer, Mills & Bate, Toronto, Lloyd Stratton, 66, retired AP cor- EQUIPMENT & ENGINEERING named media manager for Breithaupt, porate secretary and assistant general L. Curtis Foster elected vp of Zenith Milsom & Benson, that city. manager in charge of foreign distribu- Radio Research Corp., Menlo Park, Michael Maclear, former roving tion, died July 12 at his home, Irving - Calif., subsidiary of Zenith Radio Corp. news correspondent for CBC -TV news, ton-On- Hudson, N.Y., following stom- named CBC Far Eastern news corre- ach disorder. Mr. Stratton was in L. A. Miller, vp of marketing for Cen- spondent with headquarters in Tokyo. charge of AP world service where he tral Scientific Co., subsidiary of Canco directed expansion of AP services for Instruments Corp., Chicago, named ex- GOVERNMENT newspapers and radio -tv stations after ecutive vp of Central. Warren D. Quenstedt, Washington World War II. He also held posts of John H. Sidebottom, formerly ad- communications lawyer with firm of feature editor, news editor, and executive assistant. ministrator, marketing staff, RCA De- Smith, Hennessey & MacDonald, has fense Electronics Products, N.Y., suc- been confirmed by U. S. Senate for post Neil Cline, 46, Chicago sales manager ceeds Fred M. Farwell as division vp, of deputy administrator, National Cap- of Henry I. Christal Co., died July 7 at Defense Marketing. ital Transportation Agency. Presbyterian -St. Luke's Hospital from cancer. He had been with Christal four Gail E. Boggs, assistant director of DEATHS research and development for Page years. Previously he was station man- Huse, Communications Engineers, Washington Gene 75, president of WJAG ager of WHAS -AM -TV Louisville and Norfolk, Neb., president of Huse Pub- before subsidiary of Northrop Corp., promoted that commercial manager of lishing Co. and publisher of The Nor- to director. KTBS Shreveport. Alan C. Wright, manager of telecom- munications sales for International CAN YOU TAKE A JOKE ?? Standard Electric Corp., subsidiary of Well, then I International Telephone & Telegraph, must confess that it's not exactly yours for the taking, named assistant director of marketing but I DO offer-at reasonable rates-a weekly script service consisting plans. of stories, satires, humorous comments on the passing scene -40 separate pieces of various length, designed to put the light touch to your pro- Owen W. Robbins appointed to new- gramming. It's the kind of material which, for the past` ten years has ly created position of controller for stood this country boy in good stead in the big city.. It would, of General Electronic Laboratories, Cam- course, be EXCLUSIVE to you within your coverage area! bridge, Mass., manufacturers of fm If interested I hope equipment and various other -and you are -write for sample script and broadcast details to:. electronic products. JACK STERLING W. T. Allott named regional microwave sales engineer and head of new BARBTON, INC. office at Nashville, Tenn., for Collins Radio Co. in microwave communica- 485 Madison Ave., New York 22, N. Y. tion system field.

BROADCASTING, July 17, 1961 81 FOR THE RECORD

Stone 1410 kc; 1 kw D. P.O. address box STATION AUTHORIZATIONS, APPLICATIONS 8305 South Charleston. Estimated construction cost $22,850; first year operating cost As compiled by BROADCASTING July 6 KMED-TV Medford, Ore. -Radio Medford $38,000; revenue $48,000. William D. Stone, Inc. sole owner, owns firm leasing and maintain- through July 12. Includes data on new KATU(TV) Portland, Ore. - Fisher Bcstg. ing two -way radio communications systems, in existing stations, Co.; changed from KOXO(TV). is Civil Defense unit supervisor and is di- stations, changes WCCA -TV Columbia, S. C. -First Carolina rector and minority stockholder of WWYO ownership changes, hearing cases, rules Corp. Pineville, W. Va. Ann. July 7. & standards changes, routine roundup. New am stations Existing am stations Abbrevatlons: DA- directional antenna. cp ACTION BY FCC ACTIONS BY FCC -construction permit. ERP- effective radi- WLLH Lowell, Mass.-Granted increased vhf high frequency. uhf Rapid City, S. D. -John L. Breece- ated power. -very Granted 1150 kc, 5 kw D. P. O. address daytime power of main and Lawrence, -ultra high frequency. ant.- antenna. aur.- 5738 N. 41st Pl. Phoenix, Ariz. Estimated Mass., synchronous amplifiers on 1400 kc aural. vis.- visual. kw- kilowatts. w-watts. from 250 w to 500 w, continued nighttime D construction cost $22,000, first year operat- mc- megacycles. --day. N- night. LS- ing cost $36,000, revenue $48,000. Mr. Breece, operation with 250 w; remote control per- local sunset. mod. -modification. trans. mitted; engineering conditions. Comm. Lee hours. kc - owner KATI Casper, Wyo., and approxi- transmitter. unl.- unlimited -kilo- mately 33% owner KOVE Lander, Wyo., and Ford dissented. Action July 6. cycles. SCA- subsidiary communications au- will be sole owner. KBRO .Bremerton, .Wash.-Granted in- thorization. SSA -special service authoriza- crease of daytime power from 250 w to 1 tion. STA- special temporary authorization. APPLICATIONS kw, continued operation on 1.490 kc, 250 SH- specified hours. .-educational. Ann. - Monette, Ark. -Buffalo Island Bcstg. Co. w -N; engineering conditions. Chmn. Minow Announced. 1560 kc; 250 w D. P.O. address Box 5: not participating. Action July 6. Paragould. Estimated construction cost CALL LETTERS ASSIGNED New tv stations $19,620; first year operating cost $17,000; WARI Abbeville, Ala.- Abbeville Radio ACTION BY FCC revenue $20,000. Buffalo Island Bcstg. Co. Inc. *San Bernardino, Calif. Bernardino is division of Pharmaceuticals of Arkansas -San Inc. Ann. July 7. WKOS Ocala, Fla.- Robert L. Gilliam; Valley Joint Union Junior College Dist.- Rensselear, Ind.- Jasper County Bcstg. changed from WHYS. Granted uhf ch. 24 (530 -536 mc); ERP 5.62 WKRW Cartersville, Ga. -Bartow County ant. above Corp. 1560 kc; 250 w D. P.O. address kw vis., 3.02 kw aur.; height Box 282 Rensselear. Estimated construction Bcstg. Co. average terrain -294 ft., above ground 120 WSNE Cumming, Ga.-Sawnee Bcstg. Co. ft. Estimated construction cost $70,000, first cost $13,221; first year operating cost $28,000; revenue $48,000. Principals: James Caperelli, WSMA Smyrna, Ga.- Mitchell Melof. year operating cost $11,600. Post Office ad- James Allan Sullivan, James Caperelli, Jr., WTGA Thomaston, Ga. -Radio Georgia. dress 701 S. Mt. Vernon Ave., San Bern- KKIN Aitkin, Minn. -Lake Region Broad- ardino, Calif. Studio and Trans. location 701 Anthony Di Carlo Jr. (each 20 %); Robert cast Service. S. Mt. Ave. Geographic coordinates Raymond Becker, Janice Lee Becker (each Vernon 10 Mr. Caperelli Sr. is 50% in KCKG Sonora, Tex. -Ward Bcstg. Co. 34^ 05, 17" N. Lat., 117= 18, 31" W. Long. %). partner KGMI Bellingham, Wash.-KVOS Inc.; Action trucking business; Mr. Sullivan is reporter Trans. RCA TTUIB, ant. TFU6A. and newscaster for WCGO Chicago Heights, changed from KVOS. July 6. Ill. and has been employe of CHVC Niagara WSPZ Spencer, W. Va.- Community APPLICATION Falls, Ont.; Mr. Caperelli Jr. is employe of Radio Inc. Santa Fe, N. M.-Thunderbird Entertain- radio -tv sales and service firm; Mr. Becker New ment Enterprises Inc. vhf ch. 2 (54 -60 mc): is announcer for WCGO; Mrs. Becker is fm stations ERP 24.55 kw vis., 12.275 kw aur.; ant. housewife; Mr. Di Carlo owns 19.5% of ACTION BY FCC height above average terrain 4,300 ft., WCGO and is employe of Illinois Bell Tele- Sumter, S. C. -Radio Station WFIG Inc.- above ground 199 ft. Estimated construction phone Co. Ann. July 6. Granted 101.3 mc, 2.9 kw, Ant. height above cost $465,475, first year operating cost Selma, N. C.- Charles Franklyn Barry Jr. average terrain 245 ft. P.O. address P.O. $300,000; revenue $300,000. Post Office ad- 1510 Ice; 500 w D. P.O. address box 84, Box 30. Estimated construction cost $10,741, dress 407 Don Gaspar Ave., Santa Fe. Studio Selma. Estimated construction cost $11,340; first year operating cost $1,200, revenue location Santa Fe; trans. location 43 miles first year operating cost $22,000; revenue $4,500. Fm applicant will duplicate WFIG SSW of Santa Fe. Geographic coordinates $34,000. Charles Franklyn Barry Jr., sole Sumter, S. C. Action July 6. 35 13, 03" N. Lat., 106 27, 56" W. Long. owner, is pastor of Baptist parish, owns APPLICATIONS Trans. GE TT- 32 -A2, ant. GE TY -50 -C. apartment -rental business, and has been 25% of WMPM N. C. Ann. Xenia, Ohio -Harry B. Miller 100.7 mc; Legal counsel Mallyck & Bernton, Wash- owner Smithfield, 1.44 kw uni. Ant. height above average ington, D. C.; consulting engineer Walter July 7. terrain 116.75 ft. P.O. address St. Johns, J. Stiles, Albuquerque, N. M. Principals in- Donelson Bcstg. Inc. -Donelson, Tenn. 1390 Ohio. Estimated clude James A. Reeves, Faron Young, Har- kc; 1 kw D. P.O. address box 300, Lebanon. construction cost $13,422; Estimated cost $25,442; first first year operating cost $17,260; revenue vey R. Odom (each 24 %), John P. Gallagher construction $20,600. Harry B. Miller, sole owner, has (8 %), and others. Mr. Reeves owns music year operating cost $53,000; revenue $72,000. been publishing and recording business and 50% Principals: Andrew Jackson Hendrickson employe of WGLM(FM) Richmond, of KGRI Henderson, Tex.; Mr. Young is Jr., Theo Frank Ezell Jr., Howard M. Sher - Ind., WSMI -AM -FM Litchfield, and WRMS hillbilly singer and owns music publishing rell (each one -third). Mr. Hendrickson owns Beardstown, both Illinois. Ann. July 7. business and 25% of photographic studio; 20% of WCOR Lebanon; Mr. Ezell owns 60% Burlington, Vt.- Vermont Bcstg. Corp. and KENT of WCOR; Mr. Sherrell owns 20% of 98.7 mc; 3.2 kw unl. Ant. height above Mr. Odom owns KHAT Phoenix average terrain 310 ft. P.O. address 633 Prescott, both Arizona; Mr. Gallagher owns WCOR and 100% of general merchandising Main St., Burlington. Estimated 79% of WOOW Greenville and 24.5% of firm. Ann. July 6. construc- A. Newborn Jr., tion cost $20,000; first year operating cost WEEW Washington, both North Carolina. Austin, Tex. -Jacob $130,000; revenue Principals Ann. July 6. trustee for Nancy and Nena Newborn. 1440 $150,000. include kc; 500 w D. P.O. address box 1191 Nancy Howe Lieb (20.24 %), David W. Howe Existing tv stations Austin 66. Estimated construction cost (11.55 %) and numerous others. Mrs. Lieb is $13,000; first year operating cost $36,000; homemaker; Mr. Howe is co- publisher of CALL LETTERS ASSIGNED revenue $48,000. Jacob A. Newborn Jr., ap- Burlington newspaper. Applicant corpora- KOUL(TV) Alamosa, Colo. Alamosa plicant on behalf of his two minor tion is licensee of WJOY Burlington. Ann. Telecasting Co. - daughters, owns weekly newspaper and has July 7. WETA -TV Washington, D. C.- Greater held varying degrees of ownership In Washington Educational Television Assn. KASE Austin. Ann. July 7. Existing fm stations Inc. South Charleston, W. Va.- William D. CALL LETTERS ASSIGNED KTSD(FM) San Diego, Calif.- Interna- tional Good Music Inc. WBGM(FM) Tallahassee, Fla. -J. Kenneth Ballinger. WKAK(FM) Kankakee, Ill.- Baker -Malt- by -Baker Enterprises. WETN(FM) Wheaton, Ill.-Trustees of Wheaton College. EDWIN TORNBERG KAOL -FM Carrollton, Mo.- Homeland Enterprises Inc. KTQM -FM Clovis, N. M. Norman E. & COMPANY, INC. Petty. - WQMF(FM) Babylon, N. Y. -WGLI Inc. WJIV(FM) Cherry Valley, N. Y. -Ivy Bcstg. Inc.; changed from WRRC(FM) WOIV(FM) De Ruyter, N. J. -Ivy Bcstg. Inc.; changed from WRRD(FM). Negotiators For The Purchase And Sale Of WMIV(FM) South Bristol, Township, N. Y. -Ivy Bcstg. Inc.; changed from WRRE Radio And TV Stations (FM). WNOR-FM Norfolk, Va.- Norfolk Bcstg. Appraisers Financial Advisors Corp. KGMI -FM Bellingham, Wash.-Interna- tional Good Music Inc.; changed from New York -60 East 42nd St., New York 17, N. Y. MU 7 -4242 KGMI(FM). West Coast -1357 Jewell Ave., Pacific Grove, Calif. FR 2.7475 Ownership changes Washington -1426 "G" St., N.W., Washington, D.C. DI 7 -8531 ACTIONS BY FCC KOFA Yuma, Ariz.-Granted assignment of license to Radio KOFA Inc. (Paul C. Schafer, president, is majority owner of

82 BROADCASTING, July 17, 1961 Gordon to Eagle River Bcstg. Inc. (Thomas B. Beckwith, president); consideration eBnaes fAee 'Plugola' comments $1030. fComr.p l dissenteds t July 6. A late June meeting of NAB KBBZ Laramie, Wyo.- Granted assignment of cp from Grady F. and Edna Hill and network representatives with Maples, George G. Entz and William R. FCC staff members bore fruit Vogel to Albany Bcstg. Inc. (Leslie P. ANTENNA Ware, president and 98% owner, is majority -the commission extended the owner of KLPW Union, KYRO Potosi, both COUPLING deadline on comments for its Missouri, and KZIX, Ft. Collins, Colo.); consideration $4,762. Action July 6. "plugola" rulemaking to July 31 EQUIPMENT with replies due Aug. 15 (BROAD- APPLICATIONS KANT(FM) Lancaster, Calif-Seeks as- CASTING, July 3). The rule would cp from Desert Bcstg. Inc. to signment of Martinez require announcements when fi- Manuel Martinez, for $21,118. Mr. owns retail furniture business. Ann. July nancial interests held by broad- 10. Calif casters or employes in KQBY -AM -FM San Francisco, - products or Seeks assignment of licenses from Gordon services are promoted over the air. Bcstg. of San Francisco Inc. to Patricia Powell Atlass for $720,000. Mrs. Atlass is The FCC said it will be im- housewife. Ann. July 7. practicable to consider the rule KCIN Victorville, Calif. -Seeks assignment of cp from Jerry Carr to Victor Valley before the August recess, because Bcstrs. Inc., corporation of which Mr. Carr of the complexity of the prob- will be 100% stockholder; consideration Mr. Carr's $3,900 investment to date, plus ad- lems raised by the rule and "the ditional $6,100. Ann. July 10. press of WMEG Eau Gallie, Fla.-Seeks transfer FRONT CLOSED FRONT OPEN other matters." of all stock in Mel -Eau Bcstg. Corp., from Victoria C. Martin, A. V. Catterton and Thomas Cary to Charles E. Varner and %) for KDOT Wallis R. Kinney (each 50 $150,000. Custom designed and manufactured Reno, Nev.); consideration $105,000 Mr. Varner owns farm and 65% of depart- Action July 8. ment store; Mr. Kinney is self -employed to meet customer requirements. WJBS DeLand, Fla.- Granted (1) renewa investor. Ann. July 10. of license and (2) transfer of control to WMES Ashburn, Ga. -Seeks transfer of Four Star Bcstg. Co. of Florida (Joseph C 33.33% of total stock in Radio Ashburn write for details today! Gill, president); transferee to guarantee from William M. Forshee and Emory L. payment of liabilities. Action July 6. Pope (each 50% owners) to Donald H. WTVI(TV) ch. 19 Fort Pierce, Fla. - Wingate, forming WMES Inc., for $4,000. Granted assignment of cps to Atlantic Mr. Wingate is general manager of WMES. Ca ,,.ibLe_n_tae. Bcstg. Co. (Isadore J. Fine, president, and Ann. July 7. all other stockholders have interest in Mo. -Seeks trans- KLIK KXEN St. Louis- Festus, Jefferson City, Mo., and all but one fer of 25% of stock in Garrett Bcstg. Inc. stockholder have interest in KFEQ -AM -TV from Cora Lee Garrett, present owner F f.e_c_tn_a- r_Lca.. St. Joseph, Mo.); consideration $175,795. to Harold S. Schwartz, present er of Action July 6. for $1,250. Ann. July 7. MANUFACTURING COMPANY WPAX Thomasville, Ga.- Granted assign- WGLI -FM Lake Success, N. Y. -Seeks ment of license to Radio Thomasville Inc. 70%from WGLI Inc. to 4212 South Buckner Blvd. Dallas 27, Texas assignment of license (Don C. Price, F. W. Hazleton and Hurley WTFM Inc.; no financial consideration in- W. Rudd, who operate WTNT Tallahassee, volved. Both corporations are owned I l ßS[DIARY OF LINGTEMCO ILECTRONICS,iNC Fla.); consideration $65,000. Action July 6. wholly by Friendly Frost Inc. Ann. July 7. WXVW Jeffersonville, Ind.-Granted as- WOXR(FM) Oxford, Ohio-Seeks assign - signment of cp from Thomas E. Jones and Keith L. Relsing to Electrocast Inc. (Mr. and tHarold F. Pa shall, equal partners, to Reising, president, retaining 44.45% and Mid- American Bcstg. Co., for $8,026 worth Electronic Laboratories Inc.) (WORX-AM- of Mid-American stock. Other FM Madison, Ind., 55.55 %); consideration include Harold E. Toney (24 %), and others $6,000. Action July 6. has been an- KDLM Detroit Lakes, Minn.- Granted re- nouncer forr WKBV r Richmond, Ind. Ann. linquishment of negative control by Herbert July 10. Chuck Read's Gross, Jr., and Kendall M. Light through WALO Humacao, P. R. -Seeks assignment sale of 10% stock to Alver Leighton for of license from Antonio L. Ochoa to Ochoa $14,000. Action July 6. Bcstg. Corp., of which Mr. Ochoa is sole Piano WJPR Greenville, Miss. -Granted (1) re- stockholder; no financial consideration in- newal of license and (2) assignment of volved. Ann. July 7. Playhouse license from Emmet Holmes McMurray Jr. KJET Beaumont, Tex. -Seeks transfer of and Frank Wilson Baldwin to Bruce H. all stock held by Paul E. Barbatoe in Gresham and J. C. Noble, d/b as WJPR Golden Triangle Bcstg. Co. (one -third of Radio; consideration $165.000. Mr. Gresham total) from Mr. Barbatoe to Leon S. Walton, has interest in WGCM Gulfport, Miss. Action present owner of another third, for $20,000. July 6. Ann. July 10. KBRX O'Neill, Neb.- Granted assignment KELP El Paso, Tex. -Seeks assignment of of license to Ranchland Bcstg. Co. (Gilbert license from KELP Radio Corp. to Northern L. Poese, president); consideration $30,000. Pacific Radio Corp., effecting merger be- Action July 6. T! Roa 419 Doylestown Pa. tween two corporations, whose principals KKID Pendleton, Ore. -Granted assign- are identical. Northern Pacific Radio Corp ment of license and cp to Roderick Sound is licensee of KXLY -AM -FM Spokane, Inc. (Robert W. Roderick. president); con- Wash. Ann. July 10. sideration $65,000. Action July 6. WNYG Warwick -East Greenwich, R. I.- Granted assignment of license to Attleboro Hearing cases Radio Assoc. Inc. (H. H. Sweet, president); consideration $90,000. Action July 6. FINAL DECISIONS KBAN Bowie, Tex. -Granted (1) assign- By memorandum opinion and order, ment of license to new corporation of same commission (1) vacated June 1 order stay- name and (2) transfer of control to Earle ing effective date of April 21 initial de- Fletcher; stock transaction and agreement cision which looked toward granting peti- that transferors (Willie R. and Marlene tions by Eastern States Bcstg. Corp., and Harlow and Carroll C. Lee) not compete New England Tv Inc., to dismiss without IN in Montague County for 10 years. Chmn. prejudice their applications for new tv ADVERTISING Minow not participating. Action July 6. stations to operate on ch. 6 in New Bed- KDLK Del Rio, Tex.- Granted assignment ford, Mass., and granting remaining ap- Bu51NE5SPAPERS of license from Don R. Howard to Queen plication of E. Anthony & Sons Inc.; (2) City Bcstg. Co. (James D. Patterson, presi- adopted initial decision and made it effec- MEANS BUSINESS dent); consideration $112,500. Action July 6. tive immediately; and (3) disposed of re- WDYL Ashland, Va.- Granted assignment lated pleadings. Action July 6. of cp to WDYL Radio Inc. (John Laurino, Commission gives notice that May 16 ABp president); stock transaction. Assignee of- initial decision which looked toward grant- ficers own WYAL, Scotland Neck, N. C. Ac- ing application of Northwest Bcstg. Co., to tion July 6. increase daytime power of KVFD Fort WHAR Clarksburg, W. Va.- Granted (1) Dodge, Iowa, from 250 w to 1 kw, con- relinquishment of negative control by tinued operation on 1400 kc, 250 w -N; con- Mason C. and Maruma R. Deaver to Glacus ditions including construction not to com- In the Radio-TV Publishing Field only G. Merrill and (2) acquisition of positive mence until decision has been reached in control by Charles A. Gaylord; stock trans- proceeding on application for increased BROADCASTING qualifies for mem- action. Action July 6. daytime power of KMLH Marshall, Minn., bership in Audit Bureau of Circulations WERL Eagle River, Wis.- Granted ap- became effective July 5 pursuant to Sec. plication, as amended, for assignment of 1.153 of rules. Action July 7. and Associated Business Publications cp from Walter J. Teich and Kenneth S. Commission gives notice that May 16 BROADCASTING, July 17, 1961 83 new am station to operate on 940 kc, 10 kw, D, in Smithfield, Va., and denying ap- SUMMARY OF COMMERCIAL BROADCASTING plication of Edwin R. Fischer for same facilities in Newport News, Va. Action Compiled by BROADCASTING July 13 July 11. ON AIR CP TOTAL APPLICATIONS Hearing examiner Thomas H. Donahue Lic. Cps. Not on air For new stations issued supplemental initial decision looking toward (1) granting Feb. 27 petition AM 3,545 62 111 833 by Audiocasting of Texas Inc., for leave to FM 828 60 194 128 amend its application for new am station TV 486' 57 88 98 to operate on 1580 kc, 500 w -N, 1 kw -LS, DA -2, in Waco, Tex., to bring current ownership status and financing plans up to STATIONS date and to reflect last agreement be- OPERATING TELEVISION tween it and Horace K. Jackson Sr., to Compiled by BROADCASTING July 13 show that sole consideration for dismissal of Mr. Jackson's application for new sta- VHF UHF TV tion on 1580 kc, 250 w, D, in Gatesville, Commercial 465 77 542 Tex., was subscription right to 25 percent Non -commercial 38 17 55 of Audio stock; (2) accepting and approv- ing agreement; (3) granting Audio application; and (4) directing Mr. Jackson to file petition to dismiss his application, which COMMERCIAL STATION BOXSCORE will be granted pro forma as inseparable Compiled by FCC April 30 corollary to actions taken. Action July 6. AM FM TV OTHER ACTIONS Licensed (all on air) 3,531 795 4861 By memorandum opinion and order, Cps on air (new stations) 41 71 55 commission denied petitions by Hunting- 153 210 92 ton-Montauk Bcstg. Inc., for reargument, Cps not on air (new stations) rehearing and oral argument on petition Total authorized stations 3,725 1,076 644 for rehearing of July 20, 1960 decision Applications for new stations (not in hearing) 541 73 26 which granted application of The Riverside Applications for new stations (in hearing) 198 22 54 Church in the City of New York for new class B fm station to operate on 106.7 me Total applications for new stations 739 95 80 in New York, N. Y., and which denied Applications for major changes (not in hearing) 513 53 39 application by Huntington -Montauk for like for major changes (in hearing) 205 5 16 facility in Huntington, Long Island, N. Y. Applications Chmn. Minow major changes 718 58 55 and Comrs. Hyde and Bartley Total applications for not participating. Action July 6. deleted 0 0 0 Licenses By memorandum deleted 0 4 0 opinion and order, Cps commission denied April 17 motion by Marietta Bcstg. Inc., to vacate hearing order There are, in addition, 10 tv stations which are no longer on the air, but retain their or change issues in proceeding on modifica- licenses. tion of its license to specify operation of KERO -TV Bakersfield, Calif., on ch. 23 instead of ch. 10. Comrs. Hyde, Craven and Cross dissented, latter two with statements. Action July 6. By memorandum opinion and order, initial decision which looked toward (1) 1450 kc, 250 w -N of Booth Bcstg Co. commission granted in substance petition granting applications of Franklin Bcstg. (WIBM) Jackson, Mich., Stevens- Wismer by Strafford Bcstg. Co. and amended hear- Inc., to increase power of KMAR Winns- Bcstg. Co. (WHLS) Port Huron, Mich., Mid- ing issues in proceeding on its application boro, La., from 500 w to 1 kw, and Lees- western Bcstg. Co. (WATZ) Alpena, Mich., to change operation of WWNH Rochester, ville Bcstg. Co. to increase power of KLLA WPAR Inc. (WPAR) Parkersburg, W. Va., N. H., from daytime only to unlimited time Leesville, La., from 250 w to 1 kw, both Dover Bcstg. Inc. (WJER) Dover, Ohio, and with DA -N, on 950 kc, 5 kw. Comrs. Bartley continuing operation on 1570 kc, daytime Cleveland Bcstg. Inc. (WLEC) Sandusky, and Ford concurred in part and dissented only, and (2) denying for failure to pros- Ohio, latter with engineering condition in part; Comr. Lee abstained from voting. ecute application of Yam Bcstg. Inc., for added by commission, each with engineer- Action July 6. new station to operate on 1570 kc, 250 w, ing condition, and Chief Pontiac Bcstg. Co. (WPON) By memorandum opinion and order, D, in Opelousas, La., became effective July Pontiac, Mich., to increase commission granted 5 pursuant to Sec. 1.153 of rules. Action July daytime power from 500 w to 1 kw, con- motion by Seaport 7. tinued operation on 1460 kc, 1 kw -N, DA -N. Bcstg. Corp., Lancaster, N. Y., and enlarged Action July 8. issues to determine financial qualifications By order, commission (1) dismissed, at of applicant De -Lan Inc., DePew, N. Y., in request of respondent The Sun Publishing By decision, commission granted ap- consolidated proceedings on am applica- Co. (WTJS) Jackson, Tenn., its exceptions plication of Suburban Bcstg. Co., to in- tions. Action July 6. and brief, and (2) made effective Feb. 24 crease power of station WVIP Mount Kisco, initial decision and granted application of N. Y., from 1 kw to 5 kw, continued opera- By memorandum opinion and order, Radio Millington Inc. for new am station tion on 1310 kc, DA, D, but denied its re- commission (1) denied petition by WJMJ to operate on 1380 kc, 500 w, D, in Milling- quest for official notice of 1960 census in- Bcstg. Corp., for reconsideration of March ton, Tenn. Action July 6. formation. Chmn. Minow concurred in re- 29 memorandum opinion which accepted sult. May 13, 1960 initial decision looked amendment to application of The Young By decision, commission granted ap- toward denying application. Action July 6. People's Church of the Air Inc., to show plication of WJIV Inc. to increase power steps taken to replace Dr. Crawford, and of WJIV Savannah, Ga., from 1 kw to 5 (2) ordered that any stipulation covering kw, continued operation on 900 kc, D. STAFF INSTRUCTIONS matters discussed in March 29 ruling, Chmn. Minow not participating; Comr. Commission directed preparation of signed by counsel for both applicants for Bartley dissented. July 5, initial decision document looking toward granting follow- new fm stations in Philadelphia. Pa., and looked toward denying application. Action ing applications to increase daytime power for Broadcast Bureau must be filed within July 6. from 250 w to 1 kw, continued nighttime 30 days and, in event no such stipulation operation with 250 w: 1240 kc -Iowa Great is timely filed, commission will remand By decision, commission adopted Feb. proceeding to hearing examiner. Chrm. 7 initial decision, with modifications, and Lakes Bcstg. Co. (KICD) Spencer, Iowa; WSBC Bcstg. (WSBC) Chicago, Ill.; Corn - Minow and Comr. Lee not participating; granted applications of Finley Bcstg. Co., Comr. Craven dissented. Action 6. to increase power of station KSRO Santa belt Bcstg. Corp. (KFOR) Lincoln, Neb.; July WTAX Inc. (WTAX) Springfield, Ill.; WJMC By memorandum opinion Rosa, Calif., on 1350 kc from 1 kw, DA -1, Inc. (WJMC) and order. unl. to 5 kw, DA -N, unl.; Western States Rice Lake, Wis.; Granite City commission granted petition by WMRO Inc., Radio (KIST) Santa Barbara, KATY Sweet- Bcstg. Co. (WON) St. Cloud, Minn.; North for partial reconsideration of Feb. 15 heart of San Luis Obispo Inc. (KATY) Platte Bcstg. Inc. (formerly KODY Inc.) memorandum opinion and order which (KODY) North Platte, Neb.; Wapello County denied petition by American Bcstg -Para- San Luis Obispo, KOMY Inc. (KOMY) Bcstg. Co. Watsonville, and McMahan Bcstg. Co. (KBIZ) Ottumwa, Iowa; 1230 kc mount Theatres Inc. (WENR -FM) Chicago, (KMAK) Fresno, to increase daytime power -Bloomington Bcstg. Corp. (WJBC) Bloom- Ill., directed against Nov. 4, 1960 grant to ington, Dl.; Southern Wisconsin Radio Inc. change on 1304 kc from 250 w to 1 kw, continued (WCLO) facilities of station WMRO -FM nighttime operation with 250 w, each of Janesville, Wis.; Marshall Electric Aurora, Ill., from 107.9 me to 951 mc; and latter four subject to interference condi- Co. (KFJB) Marshalltown, Iowa; and Radio modified Feb. 15 ruling to include, as al- tion. Comr. Craven not participating. Ac- Moline Inc., (formerly WQUA Inc.) ternative basis for denial of the WENR -FM tion July 6. (WQUA) Moline nl. March 7 initial de- petition, fact that loss to WENR -FM re- cision looked toward this action. Action sulting from interference "represents By memorandum opinion and order, July 7. 0.103% of population presently served by commission denied April 17 motion by Announcement of this preliminary step does not constitute commission WENR-FM, reducing its coverage within Marietta Bestg. Inc., to vacate hearing order action in its 1 mv/m contour from 5,215,938 to or change issues in proceeding on modifica- such case, but is merely anouncement of 5.210,622 persons. We agree with WMRO tion of its license to specify operation of proposed disposition. Commission reserves that loss in this case is de minimis, has not KERO -TV Bakersfield, Calif.. on ch. 23 right to reach different result upon subse- been shown to be sufficient to constitute instead of ch. 10. Comrs. Hyde, Craven quent adoption and issuance of formal cognizable aggrievement and, therefore, and Cross, dissented, latter two with state- decision. does not result in modifications of ABC's ments. Action July 6. license within meaning of Sec. 316 of Act By commission INITIAL DECISIONS or KOA decision." Comm. Hyde and Lee order made effective dissented. Action July 6. May 3 initial decision and granted ap- Hearing examiner Elizabeth C. Smith plications to increase daytime power from issued initial decision looking toward grant- By memorandum opinion and order, 250 w to 1 kw, continued operation on ing application of Tidewater Bcstg. Inc., for commission denied petition by KTAG

84 (FOR THE RECORD) BROADCASTING, July 17, 1961 opportunity to consider and comment upon problems raised by proposed rule, it is believed desirable to extend time for filing A half century ago comments herein. Ann. July 6. ATC ACTIONS ON MOTIONS NEW v = A resolution commemorating 50 years of government regula- By Commissioner T. A. M. Craven Granted petition by Broadcast Bureau tion of radio communication was and extended to July 10 time to respond to petition by Skyline Bcstrs. Inc., to reopen issued June 30 by the FCC. The record and for leave to amend its appli- commission noted that on July 1, cation for am facilities in Klamath Falls, 1911, William D. Terrell began Ore. Action July 5. pioneer Wireless Granted by Broadcast enforcing the and extended to July timeto file excep- ship Act that required the instal- tions to initial decision in proceeding on applications of Greater Princeton Bcstg. Co., lation of radio equipment on pas- for new am station in Princeton, N. J. Ac- senger ships as a safety measure. tion July 5. The FCC Field Engineering & By Commissioner Rosel H. Hyde Monitoring Bureau, successor to Granted petition by Broadcast Bureau and extended to July 7 time to respond to Mr. Terrill's three -man beginning, petitions for review of rulings of hearing S. examiner in Wilmington, Del., tv ch. 12 was the first U. entity to track proceeding. Action June 30. Sputnik I in 1957 and the Soviet Granted requests by KTAG Assoc. located the pirated Portuguese (KTAG -TV) for an extension of time to file exceptions and by Acadian Tv Corp. for ship, S. S. Santa Maria, earlier extension of time to file replies to excep- this year. tions to extent of extending to Aug. 1 and Sept. 11 time to file exceptions and replies in Lake Charles -Lafayette, La., tv ch. 3 proceeding. Action June 30. By Commissioner Robert E. Lee Assocs. (KTAG -TV ch. 25) Lake Charles, La., of affidavits nunc pro Granted petition by Broadcast Bureau for acceptance 3 respond to tune, and dismissed its protest to Feb. 3, and extended to July time to Tv Inc., petition by Carnegie Bcstg. Corp., Pitts- 1960 grant of cp to Texas Goldcoast burgh, Pa., to enlarge, change and clarify to move trans. of KPAC -TV (ch. 4) Port issues in proceeding on its am application Arthur Tex., from 16 miles north of that proceeding. city to 27 miles northeast thereof and 32 which is in consolidated am miles northwest of Lake Charles, increase Action July 3. ant. height from 700 ft. to 990 ft., and make James D. other equipment changes. This is Court of By Chief Hearing Examiner Appeals remand case. Chmn. Minow and Cunningham Comrs. Lee and Ford dissented. Action Affirmed ruling released June 19 grant- July 6. ing petition by Niagara Bcstg. System (WNIA), Cheektowaga, N. Y., for leave to Commission designated for consoli- intervene and authorized petitioner to par- puts full or part -time dated hearing applications of San Juan Non - ticipate as a party in proceeding on am ap- Profit Tv Assn. for new uhf tv translator plication of Crawford County Bcstg. Co. stations on chs. 73, 77 and 83 to serve Farm- (WTIV) Titusville, Pa. Action July 10. AUTOMATED BROADCASTING ington-Bloomfield Highway and Huerfano- Bloomfield Highway areas from trans. loca- Scheduled hearing for September 25 in within the reach of tions on Huerfano Peak, N. M., by trans- proceeding on application of John R. lating programs of Albuquerque stations Powley for new fm station in Houston, Tex. any size station KGGM -TV ch. 13, KOB -TV ch. 4 and Action July 7. KOAT -TV ch. 7; made TelePrompTer Trans- Scheduled prehearing conferences and Now the originators and largest mission of New Mexico Inc., licensee of formal hearings in following proceedings on fixed point -to -point microwave station 7 21 am applica- manufacturers of automatic tape KKY -43 which serves its cats system in dates shown: Sept. and on tions of Elbert H. Dean & B. L. Golden. control equipment offer the re- Farmington, which petitioned for denial, Lemoore, and Glomor Music Bcstrs. Inc. party to proceeding which will be held in (KHOT) Madera, Calif.; Sept. 7 and 18 markable ATC 55; a simple, low Farmington. Action July 6. on application of Regional Radio Service for cost, versatile answer to auto- By order, commission stayed its action new am station in Rantoul, Ill. Action July mated broadcasting. Plays up to in memorandum opinion and order released 7. 55 taped spots, themes, music Jan. 9 which granted application of Radio Granted petition by Saul M. Miller for Americana Inc., for new am station to dismissal of his application for new am sta- and production aids in sequence operate on 940 kc, 1 kw, D, DA, in Balti- tion in Reading, Pa., but dismissed appli- without resetting or reloading. more, Md., pending commission action on cation with prejudice; application was con- request for reconsideration of Jan. 9 memo- solidated for hearing with am applications Each tape is contained in a plas- randum opinion. Action July 6. of Arthur W. Arundel, Charles Town, W. tic magazine. Unit selects, By order, commission stayed effective Va., et al. Action July 7. positions, broadcasts, rewinds, date of May 23 supplemental initial decision which looked toward granting application By Acting Chief Hearing Examiner disengages the magazine and of James J. Williams for new am station to Jay A. Kyle moves to the next magazine and operate on 1450 kc, 25 ow, unl., in Williams- Granted petition by Carl H. Meyer burg, Va., pending further review by com- (WCMY) Ottawa, RI., for leave to intervene engages it ... all automatically! mission. Action July 6. in proceeding on am applications of Rock- Frequency response at 7.5 ips is ford Bcstrs. Inc. (WROK) Rockford, Ill. db from 70 to 12,000 cps, and Commission scheduled following pro- Action July 3. ceedings for oral argument on Sept. 14 and ±4db from 50 to 15,000 cps. Sept. 15: fm application of Peoples Bcstg. Granted petition by Wagner Bcstg. Co. Corp., Trenton, N. J.; am applications of for dismissal of its application for am fa- Signal -to -noise ratio is 55 db, and Brandywine Bcstg. Corp., Media, Pa., cilities in Woodland, Calif., but dismissed wow and flutter are under 0.2% Boyertown Bcstg. Co., Boyertown, Pa., and application with prejudice; retained in Dinkson Corp., Hammonton, N. J.; am ap- hearing status remaining applications in RMS. Write, wire or phone for plications of Pier San Inc., Lamed, Francis consolidation. Action June 30. complete details. C. Morgan Jr., Lamed, and Wilmer E. Huffman, Pratt, Kansas; and Sunbury Bcstg. By Hearing Examiner Herbert Sharfman Corp. (WKOK) Sunbury, all Pa. Action Rescheduled further prehearing con- ATC Standard Units Now July 6. ference from July 11 to July 14 in proceeding on application of KORD Inc., for renewal In Use In Over 600 Stations Routine roundup of license of KORD Pasco, Wash. Action July 10. Formerly distributed exclusively by Commission on June 29 extended from Collins Radio Co., over 4,000 standard 19 to 31 from 10 By Hearing Examiner H. Gifford Irion June July and July to Aug. have 15 for filing comments and replies in pro- Granted motion by Herbert Muschel units been manufactured and posed rulemaking concerning broadcast an- and extended from July 10 to July 17 time proved under "on- the -air" conditions. nouncement of financial interests of broad- to file proposed findings in proceeding on cast stations and networks and their prin- his application for new fm station in New made by broadcasters for broadcasters cipals and employees in service and com- N. Y. July 5. modities receiving broadcast promotions York, Action (plugola). It now appears that, owing to Granted joint petition by transferors complexity of problems raised by proposed and transferee to amend application for AUTOMATIC TAPE CONTROL rule and press of other matters, it will not transfer of control of KGMS Inc. (KGMS) C be practicable for commission to consider Sacramento, Calif., to show supplemental and act upon comments filed herein before agreement between parties extending life 209 E. Washington St., Room 104 August recess. In these circumstances, and of agreement until Jan. 1, 1962. Action Bloomington, Illinois in desire to afford interested persons fullest July 5.

BROADCASTING, July 17, 1961 85 Granted motion by Aubrey H. Ison, Co. and continued July 12 hearing to July John D. Luce at Highland Park, Ill., early James A. MCCUIla and Paul C. Masterson 25 in proceeding on its application and that consideration and action on motion to for leave to amend their application for of Nicholasville Bcstg. Co. for new am sta- quash is required. Action July 5. new am station in Lompoc, Calif., to reflect tions in Nicholasville, Ky. Action July 6. Granted motion by applicants and con- change in partnership by eliminating Mr. On own motion, scheduled further pre- tinued dates for exchange of exhibits from McCulla, with two remaining partners con- hearing conference for 9:30 a.m. July 7 in June 28 to Aug 25, for notification as to tinuing partnership by supplementary proceeding on application of The Y T Corp. witnesses from July 5 to Sept. 5, and hear- agreement and, further, to show financial for new fm station in Palo Alto, Calif. ing from July 11 to Sept. 14 in proceeding commitments made by two remaining part- Action July 3. on am applications of Kenneth G. and ners. Action July 8. Misha S. Prather, Boulder, and KDEN On own motion, rescheduled July 28 By Hearing Examiner Thomas H. Donahue Bcstg. Co. (KDEN) Denver, both Colorado. prehearing conference for July 20 in pro- Granted motion by Palmetto Ecstg. Co. Action July 5. ceeding on fm applications of Lakeshore (WDKD) Kingstree, S. C., and extended Bcstg. Corp., Racine, Wis., et al. Action from July 7 to July 27 time to file proposed By Hearing Examiner Walther W. Guenther July 10. findings in proceeding on its applications Granted request by The Audio House for renewal of license and for license to Inc. (KRPM) San Jose, Calif., and con- By Hearing Examiner Basil P. Cooper cover cp. Action July 5. tinued July 12 prehearing conference and Granted petition by Edward Walter Denied petition by B. E. Bryant to en- July 27 hearing to Sept. 18 and Sept. 29 in Piszczek & Jerome K. Westerfield and con- large issues in proceeding on his applica- proceeding on its fm application. tinued July 18 further hearing to July 26 tion for new am station in Asheville, N. C.. and date for exchange of engineering ex- et al. Action July 7. By Hearing Examiner Elizabeth C. Smith hibits from July 7 to July 12 in proceeding Scheduled prehearing conference for on their application for new fm station in By Hearing Examiner Millard F. French 18 in proceeding on application of Rl. July Des Plaines, Action June 30. On own motion, cancelled July 6 fur- Melody Music Inc., for renewal of license ther hearing in proceeding on am applica- of WGMA Hollywood, Fla. Action July 7. By Hearing Examiner Asher H. Ende tion of Cumberland Publishing Co. (WLSI) Scheduled further prehearing confer- Pikesville, Ky. Action July 5. By Hearing Examiner David I. Kraushaar ence for July 10 and rescheduled hearing To formalize agreements and rulings at Denied motion by Broadcast Bureau to to commence on July 13, provided however July 6 prehearing conference, scheduled quash Marietta Bcstg. Inc. (KERO -TV ch. that examiner will entertain motion for formal hearing for Sept. 11, and certain 10) Bakersfield, Calif., notice to take testi- postponement of start of hearing to July 20 procedural dates in proceeding on am ap- mony of Robert Hemmett, its engineering or July 21 in proceeding on application of plication of Louise E. and Gerald K. Mann consultant, by deposition on July 19, and Wireline Radio Inc., for renewal of license (KTKR) Taft, Calif. Action July 6. set forth procedural limitations to be fol- of am station WITT Lewisburg, Pa. Action As result of agreement reached on rec- lowed by KERO -TV with respect to presen- July 7. ord at July 7 prehearing conference, con- tation of Mr. Hemmett's testimony. Action Following July 7 further prehearing tinued Sept. 5 hearing to Sept. 7 in pro- July 6. conference, scheduled certain procedural ceeding on applications of Time Bcstrs. On own motion, rescheduled July 31 dates in proceeding on application of The Inc. and Galen O. Gilbert for new am sta- prehearing conference for July 28 in pro- Y T Corporation for new fm station in tions in Springfield and Aurora, Mo. Action ceeding on fm applications of Lake Zurich Palo Alto, Calif.; further rescheduled hear- July 7. Bcstg. Co. and Kenosha Bcstg. Inc., ing from July 27 to Sept. 5. Action July 10. Granted petition by Lynne- Yvette Kenosha, Wis. Action July 5. . Granted motion by Lorenzo W. Milam Bcstg. Co. for leave to amend its applica- and continued date for exchange of ex- tion for new am station in Albany, Ga., to J. Frederick hibits from July 6 to July 24 and for noti- reflect their intention toward building, op- By Hearing Examiner Charles fication of witnesses, if any, desired for erating and owning their proposed station a Upon request by Broadcast Bureau and cross -examination from July 13 to July 31 at Albany; application is consolidated for with consent of licensee, scheduled further in proceeding on his application and that hearing with application of John T. Wil- prehearing conference for 3 p.m., July 7, in of Eastside Bcstg. Co. for new fm stations liams for new am station in Americus, Ga. matter of revocation of license of Mandan in Seattle, Wash.; further rescheduled hear- Action July 7. Radio Assn. for am station KBOM Bis- ing from July 26 to Sept. 18. Action July 10. On own motion and with consent of marck- Mandan, N. D. Scheduled further prehearing confer- parties, advanced July 26 hearing to July 10 ence for July 14 and further rescheduled m proceeding on application Of Hazlehurst By Hearing Examiner Forest L. McClenning hearing from July 13 to July 24 in pro- Radio for new am station in Hazlehurst, Scheduled further prehearing confer- ceeding on application of Wireline Radio Ga. Action June 30. ence for July 12 in matter of revocation of Inc. for renewal of license of WITT Lewis- license of KWK Radio Inc. for am station burg, Pa. Action July 10. By Hearing Examiner Annie Neal Huntting KWK St. Louis, Mo. Action July 7. Granted petition by Jessamine Bcstg. Granted motion by Charles H. Quick Closed record in proceeding on appli- and A. B. Quick, d/b as Colonel Rebel cations of Gila Bcstg. Co. for renewal of Radio and accepted late appearance in pro- licenses of stations KCKY Coolidge, Ariz, ceeding on applications of Marshall C. and et al; granted petition by Broadcast Bureau for your tower Sarah C. Parker for new am station in and extended from July 3 to July 14 time to HOHN `', Tupelo, Miss., et al. Action July 10. file proposed findings. Action June 30. require Upon agreement of parties at July 10 prehearing conference, continued Sept. 7 BROADCAST ACTIONS hearing to Oct. 12 in proceeding on appli- by Broadcast Bureau cations of Ybor City Bcstg. Co. and John- k SYSTEMS son Bcstg. Corp., for new am stations in Actions of July 5 Ybor City, and Indian Rocks Beach, Fla. KPOJ -FM Portland, Ore. -Granted cp to Action July 10. install new transmission line and decrease A complete tower Scheduled prehearing conference for ERP to 4.1 kw; conditions. July 18 In proceeding on am applications WRLX Hopkinsvllle, Ky.- Granted cp to erection service of Kent -Ravenna Bcstg. Co., Kent, Ohio, decrease ERP to 8.8 kw, by modifying trans. et al. Action July 3. WKRC- AM -FM -TV Cincinnati; WTVN- that has these Upon agreement of parties, continued AM-FM-TV Columbus, both Ohio; WBRC- July 27 hearing to Oct. 9 in proceeding on AM-FM-TV Birmingham, Ala., WKYT(TV) special advantages: am application of Torrington Bcstg. Inc. Lexington, Ky.- Granted relinquishment of (WTOR) Torrington, Conn. Action June 30. positive control by David S. Ingalls and After prehearing conference continued Robert Taft Jr. and others, through sale of V DEPENDABILITY July 25 hearing to Sept. 18 in proceeding stock to general public. on applications of Marshall C. and Sarah C. Farmers T. V. Assn.-Granted cp for new Parker, et al for new am stations in Tupelo vhf tv translator station on ch. 12 Worland, I/ RELIABILITY and Pontotoc, Miss. Action June 30. Wyo., to translate programs of KTWO -TV ch. 2 Casper, Wyo.; condition. y COMPLETE By Hearing Examiner Isadore A. Honig Denied petition by Western Bcstg. Co. Actions of July 6 ENGINEERING to reopen record in proceeding on its am WVIP Mount Kisco, N. Y.- Granted ac- application and those of W. J. Harpole and quisition of positive control of VIP Radio R. L. McAlister in Odessa and Canyon, Tex.; Inc., parent corporation of licensee corp. V COAST TO COAST on own motion, severed Mr. Harpole's ap- by Whitney Communications Corp. through plication from proceeding with view to is- purchase of additional stock from VIP SERVICE suance of separate initial decision; on own Radio Inc. motion, afforded Western and Mr. Mc- Columbia Bcstg. System Inc. New York, Be sure to obtain price quota. Alister 20 days from release of memoran- N. Y.- Granted cp to add 4 Victoreen trans- dum opinion and order to file joint request mitters for use with WCBS -AM -FM New tions and engineering assist- for approval of agreement for dismissal of York City; without prejudice to such action ance for your complete tower Western's application, examiner to with- as commission may deem warranted as re- needs from America's foremost hold further consideration on Mr. Mc- sult of its final determinations with respect tower erection service. Alister's application during this time; and to: (1) conclusions and recommendations on own motion, if no joint request for pur- set forth in report of Network Study Staff; pose stated is filed within 20 -day period, (2) related studies and inquiries now being order will be issued by hearing examiner considered or conducted by commission; reopening record to receive further evi- and (3) pending antitrust matters. dence bearing on circumstances of default KKID Pendleton, Ore. -Granted mod. of in prosecution of Western's application, cp to change type trans.; condition. with view to determining whether grant of Following stations were granted exten- Mr. McAlister's application would serve sions of completion dates as shown: KCMC public interest, convenience and necessity Texarkana, Tex., to Aug. 30; KKID Pendle- Action June 30. ton, Ore., to Aug. 10; WAVO Decatur, Ga., is On own motion, scheduled oral argu- to Aug. 5; KUTA Blanding, Utah, to Sept. ment for July 7 on motion by News -Sun 13; KKIT Taos, N. M., to Dec. 20 and KHAK Bcstg. Co., Waukegan, III., to quash notice Cedar Rapids, Iowa, to Sept. 1. ROHN SYSTEMS, INC. to take deposition by Radio America, Chi- WOCB -FM West Yarmouth, Mass. - 6718 W. Plank Reed aria, nfinek cago, Ill. Since notice has specified July 10 Granted cp to install new ant. for proposed taking of deposition of Mr. WAQE -FM Baltimore, Md.- Granted cp

86 (FOR THE RECORD) BROADCASTING, July 17, 1961 PROFESSIONAL CARDS

-Established 1926 GEORGE DAVIS JANSKY & BAILEY JAMES C. McNARY - C. CONSULTING ENGINEERS Consulting Engineer PAUL GODLEY CO. Offices and Laboratories RADIO Cr TELEVISION Upper Montclair, N. J. 1339 Wisconsin Ave., N.W. National Press Bldg., 527 Munsey Bldg. 6 Wash. 4, D. C. Pilgrim -3000 STerling 3 -0111 Washington 7, D.C. FEderal 3-4800 Telephone District 7 -1205 Laboratories, Great Notch, N. J. Washington 4, D. C. Member AFCCE Member AFCCE Member AFCCE Member AFCCE

Commercial Radio Equip. Co. A. D. Ring & Associates GAUTNEY & JONES Everett L. Dillard, Gen. Mgr. Lohnes & Culver INTERNATIONAL BLDG. 30 Years' Experience in Radio CONSULTING RADIO ENGINEERS DI. 7 -1319 Engineering Munsey Building District 7 -8215 WASHINGTON, D. C. 930 Warner Bldg. National 8 -7757 1710 H St., N.W. Republic 7 P.O. BOX 7037 -2347 Washington 4, D. C. JACKSON 5302 Washington 4, D. C. WASHINGTON 6, D. C. KANSAS CITY, MO. Member AFCCE Member AFCCE Member AFCCE Member AFCCE

MAY & BATTISON L. H. Carr & Associates A. EARL CULLUM, JR. KEAR & KENNEDY CONSULTING RADIO ENGINEERS Consulting CONSULTING ENGINEERS Suite 805 Radio Cr Television 18th N.W. Hudson 3 1302 St., -9000 INWOOD POST OFFICE 711 14th Street, N.W. Engineers WASHINGTON 6, D. C. DALLAS 9, TEXAS Washington 5, D. C. Washington 6, D. C. Fort Evans FLeetwood 7 -8447 REpublic 7 -3984 1000 Conn. Ave. Leesburg, Va. Member AFCCE Member AFCCE Member AFCCE Member AFCCE

P. ADAIR ENG. CO. SILLIMAN, MOFFET & LYNNE C. SMEBY GEO. GUY C. HUTCHESON CONSULTING ENGINEERS CONSULTING ENGINEER ROHRER Radio -Television P.O. Box 32 CRestview 4 -8721 AM -FM -TV 1405 G St., N.W. Communications -Electronics 1100 W. Abram 7615 LYNN DRIVE 1610 Eye St., N. W. Republic 7 -6646 Washington, D. C. WASHINGTON 15, D. C. ARLINGTON, TEXAS Washington 5, D. C. Executive 3 -1230 Executive 3 -5851 Member AFCCE Member AFCCE OLiver 2 -8520

WALTER F. KEAN JULES COHEN HAMMETT & EDISON CONSULTING RADIO ENGINEERS JOHN B. HEFFELFINGER Consulting Electronic Engineer Associates RADIO ENGINEERS CONSULTING 617 Albee Bldg. Executive 3 -4616 George M. Sklom, Robert A. Jones 9208 Wyoming PI. Hiland 4 -7010 Box 68, International Airport 1426 G St., N.W. 19 E. Quincy St. Hickory 7 -2401 28, California Washington 5, D. C. Riverside, III. IA Chicago suburb) San Francisco KANSAS CITY 14, MISSOURI Member AFCCE Diamond 2 -5208 Member AFCCE

VIR N. JAMES JOHN H. MULLANEY CARL E. SMITH J. G. ROUNTREE SPECIALTY CONSULTING RADIO ENGINEERS and ASSOCIATES, INC. CONSULTING ENGINEER DIRECTIONAL ANTENNAS 8200 Snowville Road 2000 P St., N. W. S. DExter 3 -5562 Cleveland 41, Ohio P.O. Box 9044 232 Jasmine St. Washington 6, D. C. Denver 22, Colorado Columbia 5 -4666 Tel. JAckson 6 -4386 Austin 17, Texas Member AFCCE Member AFCCE Member AFCCE GLendale 2 -3073

KEITH WILLIAMS and A. E. Towne Assocs., MERL SAXON Inc. PETE JOHNSON ASSOCIATES, ARCHITECTS TELEVISION and RADIO CONSULTING RADIO ENGINEER Consultants-Radio Station Design Consulting am -fm -tv Engineers ENGINEERING CONSULTANTS 110 North Cameron Street Applications-Field Engineering 622 Hoskins Street Winchester, Virginia 420 Taylor St. Lufkin, Texas MOhawk 2 -2589 San Francisco 2, Calif. Suite 601 Kanawha Hotel Bldg. Planning Equipment layout NEptune 4 -4242 NEptune 4 -9558 Renovation Acoustic Design PR. 5 -3100 Charleston, W.Va. Dickens 2 -6281

L. J. N. du TREIL PAUL DEAN FORD & ASSOCIATES Broadcast Engineering Consultant CONSULTING RADIO ENGINEERS 4341 South 8th Street Service Directory 10412 Jefferson Highway Terre Haute, Indiana New Orleans 23, La. Wabash 2643 Phone: 721 -2661

COMMERCIAL RADIO CAMBRIDGE CRYSTALS MONITORING CO. PRECISION FREQUENCY SPOT YOUR FIRM'S NAME HERE contact PRECISION FREQUENCY MEASURING SERVICE To Be Seen by 100,000° Readers MEASUREMENTS BROADCASTING MAGAZINE SPECIALISTS FOR AM -FM -TV -among them, the decision -mak- AM -FM -TV ing station owners and manag- St., 445 Concord Ave., 1735 DeSales St. N.W. 103 5. Market ers, chief engineers and techni- Mo. Cambridge 38, Mass. Washington 6, D. Lee's Summit, cians- applicants for am, fm, tv C. Laclede 4 -3777 Phone Kansas City, Phone TRowbridge 6 -2810 and facsimile facilities. °ARB Continuing Readership Study for availabilities

BROADCASTING, July 17, 1961 87 new trans. and ant.; condition. and 13 Hot Springs, S. D., to translate pro- 13 Eugene, Ore.; Channel 4 Tv Inc. on ch. 2, to install and area, Mont., to WPBS Philadelphia, Pa.-Granted cp to grams of KSTF ch. 10 Scottsbluff, Neb., Rexford -Gateway translate main trans. KOTA -TV ch. 3 Rapid City, S. D.; Panguitch programs of KMSO -TV ch. 13 Missoula, install new trans. as alternate Lions Club on ch. 4 Panguitch, Utah, to Mont. KBAY -FM San Francisco, Calif.- Granted translate programs of KCPX -TV ch. 4 Salt cp to install new type trans. Lake City, Utah, ch. 11 Beaver City, Utah; Actions of July 11 Inc. ch. 8 Capital Cities Bcstg. Corp. Providence, R. San Miguel Power Assn. on WFMY -TV Greensboro, N. C.-Granted I.- Granted cp for 1 low power trans. Nucla. Colo., to translate programs of 10 Montrose, Colo., via ch. involuntary transfer of control from Beverly were granted exten- KREY -TV ch. C. B. Jeffress to Following stations 6 Norwood, Colo.; Divide Creek Tv Assn. Moore, trustee for Edwin sions of completion dates as shown: KBYN on ch. 10 Silt, Colo., to translate pro- Beverly C. Moore, administrator C.T.A. of Twin Falls, Idaho, to Jan. 1, 1962; KPOB- grams of KREX -TV ch. 5 Grand Junction, the estate of Edwin B. Jeffress. TV Poplar Bluff, Mo., to Dec. 2; WDYL Colo., via ch. 4 Rifle, Colo.; Quinn River Tv Granted licenses for following uhf tv Ashland, Va., to Sept. 1; KSNA Santa Maintenance District on ch. 10 McDermitt, translator stations: W70AE, W8OAD, Valley Rosa, Calif., to Aug. 20 and WQSR Solvay, Nev., to translate programs of KBOI -TV Tv Cooperative Inc., Moorefield, W. Va.; N. Y., to Oct. 17. ch. 2 Boise, Idaho; City of Ouray on ch. 7 K7OCG, K74BG, Grand Marais Lions Club, of Marais, Minn.; K74BE, Columbia 30 Ouray, Colo., to translate programs Grand Actions of June KREX -TV ch. 5 Grand Junction, Colo.; E. Gorge Tv Inc., Hood River, Ore.; K81AJ, Granted cps for following new vhf tv A. O. Tv on chs. 8 -13 Farming Community Kittitas Valley Tv Assn., Inc., Ellensburg translator stations: Upper Methow Valley ENE of Entiat, Wash., Orondo and Entiat, and Kittitas Valley area, Wash.; K8OBA, Tv Assn. on ch. 8 Winthrop -Twsp., Wash., Ardenvoir, Wash., to translate programs of Mid Columbia Community Tv Corp., The to translate programs of KREM -TV ch. 2, Spokane, Wash., stations KHQ-TV ch. 6, Dalles, Ore., and Goldendale, Wash.; K74BH, Spokane; Piute County on chs. 10, 12, 10, 8 KREM -TV ch. 2 via ch. 9 Entiat (Keystone Humboldt County Television Maintenance Angle, Circleville, Utah, to translate pro- Peak), KXLY -TV ch. 4 KHQ-TV ch. 6 via Board, Winnemucca, Nev. grams of Salt Lake City stations KCPX -TV ch. 13 Entiat (Keystone Peak), KXLY -TV WCMR -FM Elkhart, Ind.- Granted cp to ch. 4, KSL -TV ch. 5 and KUTV ch. 2 con- ch. 4 via ch. 11 Entiat (Keystone Peak); replace expired permit for fm station. ditions; Greer Community Tv on ch. 6 White Bird Tv Assn. on ch. 11, White WRLB(FM) Long Branch, N. J.-Granted Greer, Ariz., to translate programs of Bird, Idaho, to translate programs of KH cp to increase ERP to 1 kw; ant. height to KGUN -TV ch. 9 Tucson, Ariz. conditions; TV ch. 6 Spokane, Wash.; Upton Tv Club 215 ft.; install new ant. and make changes Egeria Park Tv Assn. on ch. 12 Yampa, on chs. 7 and 13 Upton, Wyo., to trans- in ant. system. Colo., to translate programs of KOA -TV ch. late programs of KTWO -TV ch. 2 Casper, K74BD Dubuque, Iowa -Granted cp to 4, Denver, Colo. conditions; R.V.T.V. Re- Wyo., and KOTA -TV ch. 3 Rapid City, replace expired cp for uhf tv translator peater Assn. on ch. 10 Round Valley, Ariz., D.; Grass Range Tv Club on chs. 11 station. to translate programs of KOB -TV ch. 4, and 13 Grass Range, Mont., to translate KPDQ -FM Portland, Ore.- Granted mod. Albuquerque, N. M. programs of KGHL -TV ch. 8 Billings, and of cp to install new type trans. and ant.; KFBB -TV ch. 5 Great Falls, Mont., condi- increase ERP to 57 kw; decrease ant. height Actions of June 29 tions; Tongue River Translator Assn. on to 940 ft.; and make changes in ant. sys- Granted cps for following new vhf tv chs. 10 and 13 Acme, Wyo., to translate tern; remote control permitted; condition. translator stations: B & J Tv Services Inc. programs of KGHL -TV ch. 8, and KOOK - WNNJ Newton, N. J.-Granted extension on chs. 9 and 11 Baker and Furnace Creek. TV ch. 2 both Billings, Mont., conditions. of completion date to Sept. 17. Death Valley National Monument, Calif., to Granted cps for following new uhf tv WICH Norwich, Conn.-Granted request translate programs of Los Angeles stations translator stations: Williams-Ash Fork As- for cancellation of license for auxiliary KRCA ch. 4 and KNXT -TV ch. 2 conditions; sociated Tv Committee on ch. 72 Williams, trans. Green Mountain Tv Assn. Inc. on ch. 11 Ariz., to translate programs of KVAR ch. 12 Blue River Valley, Williams Fork Valley, Phoenix, Ariz.; Community Tv Project on Actions of July 10 Troublesome Creek, Kremmling, Colo., to ch. 74 Globe and Miami, Ariz., to translate translate programs of KOA -TV ch. 4 programs of KPHO -TV ch. 5 Phoenix, Ariz. Granted cps for following new vhf tv Denver, Colo., condition; Creede Tv Assn. translator stations: Worland Tv Club on on chs. 6 and 9 Creede and Masonic Park Actions of July 7 ch. 7 Worland, Mont., to translate programs rural area, Colo., to translate programs of WBMI Meriden, Conn.- Granted assign- of KXLY -TV (ch. 4), Spokane, Wash.; KCSJ-TV ch. 5 Pueblo, via ch. 9 Masonic ment of license and SCA to Business Music Stuart Community Club Inc. on ch. 13, 6, Park, Colo., and KCSJ -TV ch. 5 Pueblo. Inc. Stuart, Neb. (KPLO -TV ch. Reliance, S. Colo., conditions; Franklin and Carleton KARA, KPAT (FM) Albuquerque, N .M.- D.); Two Dot Tv Repeater Assn. on ch. 13, Currier on ch. 7 Currier Ranch, Colibran, Granted acquisition of positive control of Big Elk Valley, Lebo Valley and Two Dot, Colo., to translate programs of KREX -TV licensee and permittee corporations by John Mont. (KOOK -TV ch. 2 Billings, Mont.), ch. 5 Grand Junction, Colo., condition; P. and Mary Gallagher (as family group) condition. Basin Tv Assn. on ch. 9 Basin, Mont., to through purchase of stock from Walter J. Valley T. V. Club Inc. Nashua, Mont. - translate programs of KXLF -TV ch. 4 Stiles. Granted cp for new uhf tv translator sta- Butte, Mont., condition; Glendo Tv Trans- WDBN Barberton, Ohio -Granted transfer tion on ch. 77 to translate programs of lator, Town of Glendo on ch. 8 Glendo, of control from George B. Hanna, Theodore KUMV -TV (ch. 8) Williston, N. D. Wyo., of KFBC -TV and Elizabeth Niarhos (as family group) to translate programs of 7 ch. 5 Cheyenne, Wyo., condition; Harlem to Theodore Niarhos, voting trustee. Actions July Tv Club on ch. 7 Harlem, Mont., to trans- KYUM Yuma, Ariz.- Granted assignment Following stations were granted author- late programs of KFBB -TV ch. 5 Great of license to KTAR Bcstg. Co. ity to operate transmitters by remote con- Falls. Mont., condition; Big Flat Tv Assn. WJW -AM -FM Cleveland, Ohio- Granted trol: KWIQ Moses Lake, Wash.; WMIC S. on ch. 11 Hogeland- Turner, Mont., to trans- license covering increase in daytime power Helen, Mich.; WAPL Appleton, Wis. late programs. of. KFBB -TV ch. 5 Great of WJW (AM), changes in DA daytime sys- W70AB, W74AA North Warren, Pa.- Falls, Mont., condition; Upper Methow Val- tern and installation of new trans.; granted Granted mod. of licenses to change primary ley Tv Assn. on chs.' 9 -13 Methow, Winthrop - license covering change in ERP of WJW - tv rebroadcast station from WKBW -TV ch. Twisp, Mazama, Wash., to translate pro- FM, ant. height, installation of new ant. and 7 Buffalo, N. Y., to WGR -TV ch. 2 Buffalo, grams of Spokane, Wash., stations KREM- trans., condition re interference. N. Y., and from WICU -TV ch. 12 Erie, Pa., TV ch. 2, via ch. 8 Winthrop -Twisp (Mc- Columbia Bcstg. System Inc. Chicago, Dl. to WKBW -TV ch. 7 Buffalo, N. Y. Clure Mountain), KXLY -TV ch. 4 via ch. 10 -Granted license covering changes in low K7OBG, K74AR, K7SAK, K82AF Deer River Winthrop -Twisp (McClure Mountain), KHQ - power remote pickup authorization with- and Cass Lake, Minn.- Granted cps to TV ch. 6, KXLY -TV ch. 4, KHQ -TV ch. 6 out prejudice to such action as commission change ERP from 414 watts to 111 watts via ch. 12 Winthrop -Twisp (McClure Moun- may deem warranted as result of its final and make changes in ant. system, and from tain); Pleasant Valley Tv Club on ch. 7 determination with respect to (1) con- 414 watts to 119 watts and make changes in Howard, Colo., to translate programs of clusions and recommendations set forth in ant. system. KCSJ -TV ch. 5 Pueblo, Colo.; Paonia Corn - report of Network Study Staff; (2) related KPOB -TV Poplar Bluff, Mo.-Granted munity Tv Assn. on ch. 6 Paonia, Colo., to studies and inquiries now being considered mod. of cp to change trans. and studio lo- translate programs of KREY -TV ch. 10 or conducted by commission; and (3) pend- cation to Oak Grove Church, Oak Grove Montrose, Colo.; Martindale- Lennep Tv ing anti -trust matters. Community; decrease ant. height to 600 Assn. on chs. 6 and 12 Martindale, Lennep KCMS -FM Manitou Springs, Colo. ft.; change ERP to visual 14.8 kw; aural and Martindale, Mont., to translate pro- Granted cp to install new ant. to 7.6 kw; change type trans., type ant., grams of KGHL -TV ch. 8 Billings, and WWIL Ft. Lauderdale, Fla.-Granted mod. ant. system, and correct coordinates. KXLF -TV ch. 4 Butte, Mont.; Deer Lodge of cp change type trans. K12AH Big Piney, Wyo.-Granted mod. Community Tv on ch. 9 Deer Lodge, Mont., Columbia Bcstg. System Inc. New York, of cp to change ERP to 3.08 watts; type to translate programs of KMSO -TV ch. 13 N. Y.- Granted authority to transmit cover- trans. and ant.; and make changes in ant. Missoula, Mont.; Town of Otis and Town of age of special sporting event, not continu- system ing nature, to of vhf tv translator station. Yuma, Colo. on ch. 12 Otis and Yuma, Colo., tv stations CBFT, Montreal, WUPY (FM) Lynn, Mass. -Remote control to translate programs of KOA -TV ch. 4 Quebec, et al on July 8, without prejudice permitted. Denver, Colo.; Springer Community Tv to such action as commission may deem Club on ch. 8 and rural area, N. M., warranted as result of its final determina- KCPA -FM Dallas, Tex. -Granted change to translate programs of KOB -TV ch. 4 tions with respect to (1) conclusions and of remote control authority. Albuquerque, N. M., via ch. 10 Raton, N. M.; recommendations set forth in report of Following stations were granted exten- Eureka Chamber of Commercé on chs. 7 network Study Staff; (2) related studies sions of completion dates as shown: WKBA and 11 Eureka, S. D., to translate programs and inquiries now being considered or con- Vinton, Va., to Nov. 15; KTAG -TV Lake of KDLO -TV ch. 3 Florence, S. D., and ducted by commission; and (3) pending Charles, La., to Jan. 1, 1962; WUPY(FM) KFYR -TV ch. 5 Bismarck, N. D.; Belle anti -trust matters. Lynn, Mass., to Aug. 31; WHOA San Juan, Fourche Tv Club on chs. 11 and 13 Belle Following stations were granted exten- P. R., to Jan. 3, 1962; WRJC Mauston, Wis., Fourche, S. D., to translate programs of sions of completion dates as shown: KXRQ to Oct. 22; KEEN -FM San Jose, Calif., to KOTA -TV ch. 3, Rapid City, and KDSJ- Sacramento, Calif., to Sep. 15; WRIT -FM Nov. 14; WCFV Clifton Forge, Va., to Sep. TV ch. 5 Lead, S. D.; Verde Valley Tv Milwaukee, Wis., to Sep. 1; WERA Plain- 12; WDON Wheaton, Md., to Dec. 31; WINY Club Committee on ohs. 2, 6, 7, Camp field, N. J., to Sep. 15; WKFD Wickford, Putnam, Conn., to Aug. 14; KSTN -FM Verde, Verde Valley, Cornville & Rimrock, R. I., to Aug. 1; KGRB West Covina, Calif., Stockton, Calif., to Aug 20; KMLW Marlin, Ariz., to translate programs of KOOL -TV to Oct. 28; WVNJ -FM Newark, N. J., to Tex., to Sep. 15; WNLC New London, Conn.. ch. 10, KTVK ch. 3 both Phoenix, and Aug. 27; WTTN -FM Watertown, Wis., to to Jan. 22, 1962. KTAR -TV ch. 12 Mesa, Ariz.; Ekalaka Oct. 2; WRNL -FM Richmond, Va., to sot. Community Tv Club on ch. 9 Belltower, 1 (for use of old main trans. as auxiliary Granted cps for following new vhf tv Mont., to translate programs of KDIX -TV and for change trans., ERP, etc.). translator stations: Oroville Television Assn. ch. 2 Dickenson, N. D.; Kooskia Lions Club Granted cps for following new vhf tv Inc. on chs. 11, 9, and 7, Molson, Wash., to Inc. on chs. 8, 10 and 12 Kooskia, Idaho, to translator stations: Siuslaw Translator Inc. translate programs of KHQ-TV ch. 6 KXLY- translate programs of Spokane stations on chs. 2, 4, 5, Swisshome, Ore., to translate TV, ch. 4, and KREM -TV ch. 2, all Spokane, KHQ -TV ch. 6, KXLY -TV ch. 4 and KREM- programs of KOIN -TV ch. 6 Portland, Wash., conditions; and on chs. 5, 3, and 12, TV ch. 2; Hot Springs Tv Club on chs. 5 KEZI -TV ch. 9 Eugene and KVAL -TV ch. Oroville, Wash., to translate programs of

88 (FOR THE RECORD) BROADCASTING, July 17, 1961 KXLY -TV ch. 4 Spokane, Wash., via ch. 9 Req.: 1280kc, lkw, D. Co. Has: 1350kc, 500w, D. Req.: 1350kc, lkw, KHQ -TV ch. 6 Spokane, Wash., via ch. 11 BP-14039 NEW Muskegon Heights, Mich. D. and KREM -TV ch. 2 Spokane, Wash., via Muskegon Heights Bcstg. Co. Req.: 1520kc, BP -14075 KARI Blaine, Wash. Birch Bay ch. 7, all Molson, Wash.; Black Hills Ord- lkw, 250W (CH), D. Bcstg. Co. Has: 550kc, 500w, D. Req.: 550kc, nance Depot, Civilian Welfare Television BP -14041 NEW Cherryville, N. C. Cherry - lkw, 5kw -LS, DA -2, unl. Club on chs. 5, 8, and 13, Igloo, S. D. (KSTF ville Bcstg. Co. Req.: 1590kc, 500w, D. BP -14077 WNNC Newton, N. C. Newton - ch. 10 Scottsbluff- Gering, Neb., KTWO -TV BP -14042 NEW Ripley, Miss. Ripley Radio Conover, Bcstg. Co. Has: 1230kc, 250w, unl. ch. 2 Casper, Wyo., KDUH -TV ch. 4 Hay Service. Req.: 1260kc, 500w, D. Req.: 1230kc, 250w, lkw-LS, unl. Springs, Neb.), conditions; Lance Creek TV BP -14043 NEW Louisville, Ky. Mainliner BP -14078 KAPA Raymond, Wash. Willapa Club on ch. 9, Lance Creek Wyo. (KOTA- Bcstrs. Req.: 1500kc, 10kw, DA, D. Bcstg. Co. Has: 1340kc, 250w, S.H. Req.: TV ch. 3 Rapid City, S. D.); Lodge Pole BP -14045 NEW El Paso, Tex. Pacific Bcstg. 1340kc, 250w, lkw-LS, S.H. Television Inc. on ch. 13, Lodge Pole, Neb. Assocs. Req.: 1530kc, lkw, D. BP -14079 WRSJ Bayamon P. R. Antilles (KHPL -TV ch. 6 Hays Center, Neb.), con- BP -14046 NEW Bloomington, Minn. South Bcstg Corp. Has: 1560kc, 250W, unl. Req.: dition. Minneapolis Bcstrs. Req.: 740kc, 250w, DA, 1560kc, 250w, 5kw -LS, uni. Revised edition of 'Broadcast Primer" D. BP -14080 WLAR Athens, Tenn. Helen M. is now available on request to commission's BP -14048 KSMO Salem, Mo. Zola Bcstg. Arterburn, Executrix of Estate of Lowell Washington office. Its 25 pages include ref- Co. Has: 1340kc, 250w, Unl. Req.: 1340kc, F. Arterburn, Deceased. Has: 1450kc, 250w, erence to the evolution of broadcasting, 250w, lkw-LS, Unl. uni. Req.: 1450kc, 250w, lkw-LS, uni. history of regulation, broadcast (am, fm BP -14049 WCLI Corning, N. Y. Radio BP -14083 NEW Marshall, Mich. Marshall and tv) operation, educational broadcast, Corning Inc. Has: 1450kc, 250w, Unl. Req.: Bcstg. Co. Req.: 1540kc, 250w, D. and supplemental broadcast services. 1450kc, 250w, lkw-LS, Unl. BP -14086 NEW Riverton, Wyo. William L. BP -14050 KERV Kerrville, Tex. Kerrville Ross. Req.: 1370kc, lkw, D. Bcstg. Co. Has: 1230kc, 250w, uni. Req.: BP -14087 NEW Lamar, Mo. James R. License renewals 1230kc, 250w, lkw-LS, uni. Williams. Req.: 1560kc, 250W, D. BP -14051 WGWR Asheboro, N. C. Ashe- BP -14091 WGCM Gulfport, Miss. E. O. Following stations were granted renewal boro Bcstg. Co. Has: 1260kc, lkw, D, Req.: Roden & Assocs. Has: 1240kc, 250w, uni. of license, Chmn. Minow not participating: 1260kc, 500W, 5kw -LS, DA -2, unl. Req.: 1240kc, 250w, lkw-LS, uni. WAEW Crossville, Tenn.; WAIN Columbia, BP -14052 NEW Summerville, S. C. Radio BP-14092 WKAY Glasgow, Ky. Glasgow Ky.; WANE -AM -TV Ft. Wayne, Ind.; Summerville Inc. Req.: 980kc, 500w, D. Bcstg. Co. Has: 1490kc, 250w, unl. Req.: WANY Albany, Ky.; WARU Peru, Ind.; BP -14053 NEW Fenton, Mich. Waterland 1490kc, 250w, lkw -LS, uni. WATE & aux., Knoxville, Tenn.; WAVE - Bcstg. Corp. Req.: 1510kc, 250w, DA, D. BP -24096 KRSI St. Louis Park, Minn. AM-TV Louisville, Ky.; WBAT Marion, BP -14054 WAAT Trenton, N. J. Delaware Radio Suburbia Inc. Has: 950kc, lkw, DA, Ind.; WBIR- AM -FM -TV Knoxville, Tenn.; Valley Bcstg. Co. Has: 1300kc, 250w, D. D. Req.: 950kc, lkw, DA -2, uni. WBNL Boonville, Ind.; WCNB -AM -FM Con- Req.: 1300kc, 5kw, DA -2, uni. BP-14100 NEW New Canaan, Conn. Fair- nersville, Ind.; WDEF -AM -TV Chattanooga, BP -14055 WCNX Middletown, Conn. Mid- field Bcstg. Service. Req.: 1490kc, 250w, uni. Tenn.; WDXI -AM -TV Jackson, Tenn.; dlesex Bcstg. Co. Has: 1150kc, 500w, D. BP -14103 NEW Madison, Conn. Rhode WDXN Clarksville, Tenn.; WEAG Alcoa, Req.: 1150kc, lkw, D. Island -Connecticut Radio Corp. Req.: 1490kc, Tenn.; WEEN Lafayette, Tenn.; WGRV BP-14058 NEW Lancaster, S. C. Palmetto 250w, uni. Greeneville, Tenn.; WIMS Michigan City, Bcstg. System. Req.: 1560kc, lkw, 500w BP -14105 NEW Brewster, N. Y. Taconic Ind.; WCSI -FM Columbus, Ind.; WBKY (CH), D. Bcstrs. Req.: 1510kc, lkw, DA, D. (FM) Lexington, Ky.; WISH -TV Indianap- BP -14059 WJOE Ward Ridge, Fla. Little Applications on which 309(b) letters have olis, Ind.; WARF Jasper, Ala.; WDAK Co- Joe Enterprises. Has: 1570kc, 250w, D. Req.: been issued: lumbus, Ga.; WFVG Fuquay Springs, N. C.; 1530kc, lkw, D. BP -13932 NEW New York, N. Y. KSTP WEBY Brewton. Ala.; WFOM Marietta, Ga.; BP -14060 NEW West Hartford, Conn. Inc. Req.: 770kc, 50kw, DA -N, unl. WCLA Claxton, Ga.; WAMI Opp, Ala.; Pioneer States Bcstrs. Inc. Req.: 990kc, BP -14012 KOEL Oelwein, Iowa Northeast WBIA Augusta. Ga.; WBML Macon, Ga.; 500w, DA, D. Iowa Radio Corp. Has: 950kc, 500w, lkw-LS, WLWA (TV) Atlanta, Ga. Action July 6. BP -14062 NEW Mead, Wash. Crown Bcstg. DA -2, uni. Req.: 950kc, 500w, 5kw -LS, DA -2, Co. Req.: 1590kc, lkw, D. uni. BP -14063 NEW West Helena, Ark. West BP -14026 KFNF Council Bluffs, Iowa Processing line Helena Radio Service. Req.: 1520kc, 250w, D. KFNF Bcstg. Corp. Has: 920kc, 500w, 1kw- BP -14064 NEW San Antonio, Tex. Pacific LS, unl. (Shenandoah, Iowa). Req.: 920kc, STANDARD BROADCAST APPLICA- Bcstg. Assocs. Req.: 1540kc, 10kw, DA, D. lkw, 5kw -LS, DA -2, uni. (Council Bluffs, TIONS READY AND AVAILABLE FOR BP -14073 WJBD Salem, Ill. Salem Bcstg. Iowa) . PROCESSING PURSUANT TO SEC. 1.354(c) OF COMMISSION'S RULES -LIST NO. 23 Notice is hereby given that on Aug 15, 1961, standard broadcast applications listed This new Collins designed and manufactured AM trans- below will be considered as ready and available for processing, and that pursuant to mitter features unparalleled accessibility: the RF and Sec. 1.106(b) (1) and Sec. 1.361(b) of commission rules, an application, in order to be audio chassis swing out and the power supply tilts up considered with any application appearing on this list or with any other application to expose all components. Its bold, clean -cut appearance on file by close of business on August 14, is in keeping with its advanced interior. It's the new 1961 which involves conflict necessitating COLLINS hearing with application on this list, must Collins 1,000/500/250 watt 20V -3 AM Transmitter. be substantially complete and tendered for filing at offices of commission in Washing- COLLINE RADIO COMPANY CEDAR RAPIDS, IOWA , TEXAS NEWPORT BEACH, CALIF. ton, D. C. by whichever date is earlier: (a) close of business on Aug. 14, 1961, or (b) by earlier effective cut -off date which listed application or any other conflicting application may have by virtue of conflicts necessitating hearing with applications appearing on previous lists. Attention of any party in interest desiring to file pleadings concerning any pending standard broadcast application pursuant to Sec. 309(d) (1) of Communications Act of 1934, as amended, is directed to Sec. 1.359(f) of commission rules for provisions gov- erning time of filing and other requirements relating to such pleadings. Applications from top of processing line: BP -11675 WPAG Ann Arbor, Mich. Washtenaw Bcstg. Co. Has: 1050kc, lkw, D. Req.: 1050kc, 5kw, DA, D. BP-12907 WACE Chicopee, Mass. Regional Bcstg. Co. Has: 730kc, lkw, D. Req.: 730kc. 5kw, D. BP -13340 NEW Kingsport, Tenn. Morgan Bcstg. Co. Req.: 1400kc, 250w. unl. BP -13712 WSLM Salem, Ind. Don H. Mar- tin. Has: 1220kc, lkw, D. Req.: 1220kc,_5kw, BP -13866 WFRL Freeport, III. Triad TV Corp. Has: 1570kc, lkw, D. Req.: 1570kc, 5kw, DA, D. BP -14020 WTAP Parkersburg, W. Va. Zanesville Publishing Co. Has: 1230kc, 250w, uni. Req.: 1230kc, 250w, lkw-LS, uni. BP -14022 WPME Punxsutawney, Pa. Punxsutawney Bcstg. Co. Has: 1540kc, lkw, D. Req.: 1540kc, 5kw, lkw (CH), Day. BP -14023 KWOS Jefferson City, Mo. Capital Bcstg. Co. Has: 1240kc, 250w, uni. Req.: 1240kc, 250w, lkw -LS, unl. BP -14029 NEW Largo, Fla. Largo Bcstg. Co. Req.: 800kc, 250w, DA, D. BP -14033 KVIP Redding, Calif. Shasta Bcstg. Corp. Has: 540kc, 1 kw, D. Req.: features: stable crystals to eliminate crystal ovens conservatively -rated components thermal 540kc, 5kw, D. time -delay circuitry automatic voltage sequencing air forced directly on tubes For informa- BP -14034 NEW Ventnor- Margate, N. J. Marymac Bcstrs. Req.: 1570kc, lkw, DA, D. tion, contact your Collins sales engineer, or write direct. BP -14038 NEW Shelton, Wash. ABT Inc

BROADCASTING, July 11, 1961 89 CLASSIFIED ADVERTISEMENTS (Payable in advance. Checks and money orders only.) (FINAL DEADLINE- Monday preceding publication date.) SITUATIONS WANTED 200 per word-$2.00 minimum HELP WANTED 250 per word-$2.00 minimum. DISPLAY ads $20.00 per inch -STATIONS FOR SALE advertising require display space. All other classifications 300 per word -$4.00 minimum. No charge for blind box number. Send replies to Broadcasting, 1735 DeSales St., N.W. Washington 6, D. C. ArrctcAxn: If transcriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance separately, please). All transcriptions, photos, etc., sent to box numbers are sent at owner's risk. BROADCASTING expressly repudiates any liability or responsibility for their custody or return.

RADIO Help Wanted-(Cont'd) Help Wanted-(Cont'd) Help Wanted- Management Sales Announcers Manager strong on sales with programming HVON, Napa, California expanding sales Experienced morning man to maintain top experience for fm station southwestern staff. Contact Powell, Baldwin 6 -2023. audience wanted by pop music, independent state. At least three years sales experience. station in major market. Send air check and Box 826F, BROADCASTING. resume. Sorry, no tapes returned. Box 163G, Announcers BROADCASTING. Sales manager . Important midwest in- Morning man with personality for top rated dustrial market. Furnish experience and Boston top 40 radio. Rush tape, resume, Staff announcer by August 15-2 years ex- sales record. Salary plus commission. Box Box 962F, BROADCASTING. perience, able to handle news and records 105G, BROADCASTING. and occasional special events. Send tape, Big opportunity in America's 6th biggest personal history, and salary requirements General manager -full time am under con- market for experienced di. Must be bright, to: Paul Randers, KSDN, Aberdeen, South struction within 50 miles Chicago. Immedi- a swinger, understand modern radio, tight Dakota. ate. Box 149G, BROADCASTING. production. Tape, resume. Box 963F, BROADCASTING. Wanted: Announcer with at least 2 years Enthusiastic radio man with general sta- commercial experience for general an- tion experience wanted as assistant to Mature, experienced radio announcer nouncing, including recording production owner -manager of growing southwestern wanted for outstanding Michigan station. spots. Seek a man from this region with daytimer. Prefer man about forty or older, Variety programming for the family, middle ability and desire to join the staff of one strong in sales, copy preparation and proof the road music. Employee benefits, excel- of North Carolina's most modern am -fm duction; previous management experience lent working conditions, progressive sta- stations! Personal interview required. Send not necessary, but loyalty, integrity, good tion. Send complete details, including photo and full background to: Clay Cline, habits important. First phone helpful, not 126G, WDBM, Statesville, North Carolina. Tele- essential. Salary and override; opportunity salary range, to Box BROADCAST- phone 872 -2455. to move into management. Box 219G, ING. Personal interview in Michigan re- BROADCASTING. quired before position is filled. What size shoe do you wear? We need man Newsman and limited di work. Upstate New to fill shoes of good production announcer Commercial manager of proven sales ability, news tape, moving on to bigger market. Salary corn - capable of managing station. Medium sized York radio. Send background mensurate with ability. Good sounding day- southern market. Reply Box 115, Natchez, resume, and salary requirements. Box 131G, time foremost station in middle Tennessee. Mississippi. BROADCASTING. Send tape, resume at once to WJIG, Box Wanted, two good first phone men for top - 2139, Tullahoma. Manager wanted for WVMI, Biloxi, Mis- Ohio station, no maintenance. Send sissippi 1000 watter on 570. Studio in Trade rated Wanted first phone di by September 1. Winds Hotel located on beautiful Gulf resume and references. Box 142G, BROAD- Maintenance and daytime air shift. Must be Coast in center of one of the fastest grow- CASTING. able to swing. Salary open. Send tape and strong ing markets in the south. Must be Needed . . . a good commercial announcer resume including references to P.D., WSSB, on local sales. Send complete resume to Ed with a minimum of 2 years experience. Durham, N. C. Holliday, New South Radio Network, Box Willing to start at $85 for a 48 hour week 528, Meridian, Miss. with regular raises. Opportunity for ad- Experienced announcer for WVOS, Liberty, vancement. Medium sized eastern Pennsyl- N. Y. Write or call H. Borwick. Sales vania market. Personal interview necessary but first, send tape and resume to: Central Sacramento Valley local has need Baltimore -Good money and top future for Box 177G, BROADCASTING. immediately for three bright (strong on salesman who is looking upward. Multiple news, music, and sports) disc- jockey an- chain. Box 756E, BROADCASTING. September 1st, unusual opportunity for announcers, must be sober and willing to work, nouncer- engineer. (No maintenance). East- salary and commission open, send tape, Dominant No. 1 station in metropolitan ern metropolitan area top rated station. photo, and resume, no calls. Bud B. Ballard, 300,000 midwest market opening for ag- Send tape and resume to Box 186G, BROAD- Yuba City, California. gressive salesman. Send complete resume to CASTING. Box 952F, BROADCASTING. I need a first -phone announcer, who likes Progressive group station in eastern Great radio and would like to live in a real nice Midwest. Salesman- remote studio manager. Lakes area has immediate opening for little city. Attractive hours and shift. Opportunity to make your ideas and work bright, sharp young morning man. Experi- Minimum maintenance. $100 to start. If you pay off. Station has excellent community ence a necessity. Better than average salary. like to work and love radio, call me at East acceptance. Box 127G, BROADCASTING. Send tape and resume to Box 190G, 4 -2711, Rawlins, Wyoming. Denny Hawkins, BROADCASTING. Mgr. Texas kilowatt has immediate opening for experienced salesman, some announcing. Immediate opening for experienced an- Fall target date -Class IV, small market. Box 220G, BROADCASTING. nouncer desiring extra income thru sales. Need community minded c.e. /announcer. In Texas. Box 221G, BROADCASTING. Sales if desired. Salary and resume first Excellent opportunity for salesman in letter. Ward Broadcasting Co., Sonora, medium California market. "Middle of the Young, mature announcer, versatile, willing Texas. road" with big local billings. KLYD Radio, to follow format, but who also is idea man 2831 Eye St., Bakersfield. Phone FAirview and can be asset to new, growing station Technical 7 -7511, Bill Walker or Dave Maxwell. in a two station market. Send tape, background in first letter. Box 222G, BROAD- Engineer- announcer first class needed by Salesman: No order takers: Draw against CASTING. August 1 for 5000 watt station in east cen- 20% commission. Car allowance. If you tral North Carolina. Box 146G, BROAD- want Wanted . announcer with mature de- can't make $800.00 monthly we don't livery for metropolitan southwestern mar- CASTING. you. KNCO, Garden City, Kansas. Call or ket. Must have well rounded experience write manager. good disc Chief engineer -full time am under con- enabling running tight informal struction within 50 miles Chicago. Immedi- Young, aggressive salesman, 25 -35, with show. Looking for personality, not scream- ate. Box 150G, BROADCASTING. first class license. Good position at group ing meemies. Reply sending tape, refer- station with superior ratings. New equip- ences, etc. to Box 251G, BROADCASTING. Competent combo chief engineer for strong ment. Write now -right now- resume to Announcer with first ticket for adult music - single station full -time midwest college com- Al Evans, KOKA, Shreveport, La. news station. Modern, but not "top 40." munity of 25,000. Box 173G, BROADCAST- $130 per week. Send details and tape. KIDD, ING. Will have opening soon for sales manager. P.O. Box 1070, Monterey, California. Good opportunity for right man interested Do you have a first phone. Opportunity for in radio sales and in becoming a part of Experienced announcer: Good music, news young man with 1st ticket, news gathering the community. Contact Clint Formby, and sports. 48 hour workweek. Resume, and air ability to Join growing 4 station Owner, KPAN, Hereford, Texas. references and tape. Write KNIM, Mary- organization. Position open now. Send ville, Missouri. resume, tape, picture, phone number to; WBOW, Terre Haute, Indiana, and WHUT, Box 215G, BROADCASTING. Anderson, Indiana, have openings for two Expanding staff. Announcer for 1 kw day salesmen. Chance to move up fast. $500.00 timer. No top 40. Must have experience, Immediate opening for chief engineer. Must a month. Exceptional opportunity when good voice, and record that can be checked be experienced and capable of mainten- you prove yourself. Write: Triple I Radio, thoroughly. Send tape, photo, and resume. ance, engineering duties only. KPEL, 1545 Waukegan, Glenview, Illinois. Radio Station KSIS, Sedalia, Missouri. Lafayette, Louisiana.

BO BROADCASTING, July 17, 1961 Help Wanted -(Cont'd) Situations Wanted-(Coned) Situations Wanted -(Coned) Production- Programming, Others Announcers Announcers

New Illinois daytimer needs newsman to Attention: New or established. C/W an- C and W announcer, would like position in establish news department. Must gather, nouncer- musician, employed as chief an- small station in south, will do country or write and broadcast. Send tape, resume and nouncer seeking advancement. DJ-news- gospel music. Good style and steady pix to Box 175G, BROADCASTING. copy. Wanted soon: PD-announcer, sales, worker. Box 216G, BROADCASTING. managerial, and good C/W show. Radio 15 Wanted, experienced copywriter for mid - years. Third. Box 130G, BROADCASTING. Broadcasting school graduate seeks start in west network radio and tv station. Salary radio. Prefer Pennsylvania area; will con- commensurate with ability. Box 247G, Announcer-sales: Plenty of experience, fami- sider all offers. Resume and tape available. BROADCASTING. ly, sober, good prod, good sound. Prefer Box 883F, BROADCASTING. small to medium market in southeast or News director radio -tv combination. Must central U.S. Can invest. Box 170G, BROAD- Need an aggressive news announcer and be able to handle move and still camera. CASTING. disc jockey? 3', years experience, radio and References required. Top small market sta- tv. College, married, 1st phone, with ref- tion close to world's best fishing, hunting, Way to a listener's heart. Le femme disc erences. Ask for a tape and decide! Box skiing and other outdoor sports. Salary jockey. Do hire me. Box 171G, BROAD- 989F, BROADCASTING. open, send complete resume, picture, etc. CASTING. to Gordon Glasmann, KLIX Radio -TV, Announcer, dj, experienced, swinging tight Twin Falls, Idaho. #1 in hot quarter -million California mar- and bright, day or night. Box 218G, ket past two years. Soon released from BROADCASTING. Production opening. WIRL Peoria, Illinois. Army. First fifty markets only. Box 176G, Must be capable of writing, producing, and BROADCASTING. Experienced first phone announcer seeks delivering highly produced announcements Texas or Oklahoma daytimer. Family. Box Call Howard Frederick. Announcer -dj. Experienced, married, bright 224G, BROADCASTING. sounds, fast board, tight production. Box Television newsfilm writer, to write 10 p.m. 179G, BROADCASTING. Disc jockey, experienced, married, family local newsfilm program five nights per week. man. Wants to settle. Box 226G, BROAD- Top price for experienced man with inter- Beginner in announcing, college graduate in CASTING. est- catching style and reporter's accuracy. broadcasting, station manager for Armed Also, expansion makes room for two tele- Services. Background for sports, news, public Stable announcer -dj, married. Experi- vision airmen who are strong on reporting, affairs. Team worker. Box 182G, BROAD- enced, top references. No preference to interviews, and contact work with local CASTING. station size. Sound adaptable to your for- news sources. Write or call Al Anderson, mat. Fast board. Tape, resume available. WOAI -TV, San Antonio, Texas. CApitol 7- Mature, experienced, family man presently Box 227G, BROADCASTING. 4221. employed. Looking for move up and chance to settle down. Box 183G. BROADCASTING. Young announcer -not screaming r &r man, Full tuition in exchange for 20 hours week- seeks staff job in New York state or Con- ly office work. Nat. Academy of Broadcast- Announcer -writer. 5 years one station. Pre- necticut. Tape, resume on request. Box ing, Washington 10, D. C. fer warm, healthy climate. Box 185G, 228G, BROADCASTING. BROADCASTING. Announcer, newscaster, disc jockey, ex- RADIO Versatile negro announcer looking for em- perienced, tight production, mature sound, ployment. Will travel, objective dj. Box married. Box 229G, BROADCASTING. 187G, BROADCASTING. Situations Wanted Country and western di personality that -Management Announcer -strong news. Presently em- builds audiences and sales. Also do sports, ployed. Mature sound. Family man. College news, production spots. Top rated show. Professional presence, proud 21 -year ad- and broadcasting school. Extensive sales Desires change to southern station. Box vertising background, confident of radio's background. Box 193G, BROADCASTING. 235G, BROADCASTING. future. Know showbiz, people, inside techniques, and marketing. Strong on con- Professional, dj -news, 29, B.A., desires per- Qualified announcer and pd seeks major tinuity; Triple A (audience- advertising- manent position with medium or major market position. Bright, fast paced, 4', award -winning) programming leadership: market station in west. Box 195G, BROAD- years experience, 3 as news director, 1', all for intelligently oriented strategically CASTING. as program director. Will locate in most any keen sales department. Believe in well -bal- major market . for price. Box 238G, anced public and media relations. Sound 8 years experience- Sports play -by-play pd BROADCASTING. fiscal policy. Box 109G, BROADCASTING. and staff, college graduate, 27, family, finest references, permanent and employed. Box Number one Pulse rated dj in northeast Manager -commercial manager: 10 years 196G, BROADCASTING. major market, 24, seven years experience. these capacities. 18 years experience. Also Desires progressive station in medium - agency and national network background. Carolinas- Virginia; mature announcer- major market. Box 239G, BROADCASTING. Best references past employers. Box 152G, copywriter. 10 years experience. Prefers BROADCASTING. good music. adult programming. Box 197G, BROADCASTING. Announcer, family, 3 years experience. 250 RX for sick or ailing radio stations. Quick, miles radius of N.Y.C. Box 243G, BROAD- reasonable consultation service with strong Experienced announcer -dj, all phases of CASTING. emphasis on sales improvement! Limited to radio including record hops. Box 198G, is Miss., La., Fla., Ga., S. Car., and Alabama. BROADCASTING. Wanted! ', announcing, sales. Adult for- Box 178G, BROADCASTING. mat. Central or southern California. Box Announcer- account executive: Experienced, 249G, BROADCASTING. All- around radio man -can make your prof- college -professional training. Desire news its climb. Northeast. Box 184G, BROAD- exposure. Will do combination sales, music, 3 announcers, chief engineer, all with many CASTING. news. Box 201G, BROADCASTING. years of experience; available as a group or individually. Skilled and loyal. Contact Ready for first management position. Col- Top announcer -dj, 1st ticket, literate, wants General Manager, KCJC -FM, Merriam, lege grad., 27. Excellent ability to announce, late or all night show -classic, good or Kansas. write, produce, sell. Two years with present country- western, no rock. Box 208G, #1 station. Also experience in medium and BROADCASTING. Announcer, married, 33, desire California, small markets. Desire aggressive organiza- Oregon, Nevada location. JE 2 -3272. Route tion. Size of market unimportant. Op- School of Broadcasting and Announcing 2, Box 52, Sonora, California. portunity a must. Box 200G, BROADCAST- graduate, thoroughly trained, some experi- ING. ence. Box 209G, BROADCASTING. Ambitious, young announcer wants sports or dj. Recent graduate. Reputable school Manager, now in medium market station, Native Floridian wants to exchange snow broadcasting. Good technical background, strong on sales, announcing, production de- on his ears for sand on his feet. Seven willing obtain first phone. Tape available. sires change to small or medium southern years experience behind a mike and Post Office Box 5803, Cleveland 1, Ohio or market. Box 234G, BROADCASTING. tighter on production than a Krupa drum- call collect AT 1 -4928 after 5:00 p.m. head. Write Box 210G, BROADCASTING. Announcer -dj, available immediately. 5000 Announcers Sports director doing two tv -radio shows. watter and under. Some experience. Locate Finest of references. Box 211G, BROAD- anywhere, but prefer south. Broadcasting Veteran, seeks start in radio all phases, 27, CASTING. school grad. Carl Briggs, 1020 Monroe St., single, sincere, college: Two years radio, N.W., Washington, D. C. Tel.: AD 2-7149 two liberal arts, jolly sounding, resume Excellent adult dj, strong newsman, great or AD 4 -9717. tape available, $55 take home. Box 947F, for ad lib shows or sports. 17 years ex- BROADCASTING. perience. Would also like opportunity for Experienced announcer, di. Desires position management. College grad, family man, with tv or top forty radio station. New York, Soft -sell announcer looking for afternoon sober. Prefer California, Hawaii, Arizona, Conn., Mass., R. I. preferred but will con- or all -night personality or news opening. Florida or Washington, D. C., but money sider anything on eastern seaboard. Con- Broad music knowledge. Can gather and first consideration. Box 213G, BROADCAST- tact Tom Dunn, 67 Belton Ct., Hartford, write news. Married. B.S. degree in radio - ING. Conn. tv. Experienced. Box 112G, BROADCAST- ING. Sportscaster -announcer. Well trained, ex- Ambitious young di, 1 yr experience, great perienced, now employed Red Sox P.A. desire to learn more, veteran, excellent Adult audience for adult pay. Pleasant re- announcer. Write and cover all sports voice, good production sense, east coast laxed style. Tasteful music. 4 years experi- events. Will relocate. Box 214G, BROAD- preferred. Steve Erwin, 8 Pinetree Drive, ence. Box 121G, BROADCASTING. CASTING. Farmingdale, New York, MYrtle 4 -3685.

BROADCASTING, July 17, 1961 91 Situations Wanted- (Coned) Situations Wanted -(Cont'd) Situations Wanted- (Coned) Announcers Production-Programming, Others Production- Programming, Others

Negro announcer, no floater, will settle. Sports director, 6 years play -by -play ex- Aggressive, experienced news director heavy Selesta Graham, 14 Mount Morris, Park perience. Can combine with news. Box on gathering, writing and broadcasting local West, New York 27, ATwater 9 -1029. 879F, BROADCASTING. and regional news. Mature adult voice with firm, factual approach. Top news rating past First class ticket man, fully trained in all Experienced newsman wants sports oppor- four years. Also do radio editorials. Married, aspects disc jockey work through Weidner tunity. Journalism graduate. Box 917F, stable, dependable, references, age 39. Per- Conservatory, Boston. Desired position: BROADCASTING. manent. Any state. Bob Barry, 328 N. 6th combo man. Larry Lewin, 915 Angela Street, St., Olean, New York. Phone FR 2 -1119. Key West, Florida. CYpress 6 -2923. Program director . Looking for opportunity to grow. Fifteen years experience in TELEVISION Aggressive young negro, authoritative news, all phases, block to formula. 1st phone strong ad lib, commercials that sell. Smooth married. Best references. No drifter, five or swing di. Also play -by -play. Radio years in present position. College with B.A. Help Wanted- Management school grad. Joe Lewis, 5730 South Prince- in English and speech. Box 946F, BROAD- ton, Chicago, Illinois. CASTING. Sales manager -general manager established uhf, top network, good market. Definitely Announcer- copywriter -Eleven years ex- Newsman, hardworking, versatile, on way not a soft but sound opportunity with ap- perience. Top personality. Snappy copy. up, anxious to step from one man middle propriate salary plus profit sharing on at- Married. Phone/write Charlie Lord, 3518 market operation to strong department in tainable increases. Sales effectiveness pri- Minikanda Court- Minneapolis, Minnesota. adult news conscious station. Good back- marily important but well rounded experi- WAlnut 6 -3987. ground all phases news, sports. (Interesting ence desirable. Please give detailed in- "extra ": -Wall Street experience, solid formation including salary requirements first communication $125.00 minimum-8 years radio- married- background for financial business review.) which will be handled pd. or dj. Prefer midwest. Have worked Two years Armed Forces Network. Harvard discreetly. Box 123G, BROADCASTING. small and metro markets. Call or write Bob graduate, 30, married, prefer within 250 Morrison, % Ted Smith, Crockett, Texas, miles NYC. Salary not prime considera- Sales phone KI 4 -7452. tion. Will come quick for interview. Box 114G, BROADCASTING. Exceptional opportunity for effective, per- Unengendered, aggressive, aspiring, an- suasive salesmen large southwestern vhf. nouncer. available. Ring -Happy Sounds, Newsman - Reporter- writer -newscaster, 9 Box 246G, BROADCASTING. AX 8 -4202, Dayton, Ohio. years experience police, court, education political, government news reporting. Fea- Announcer wants start immediately, any- tures and commentary. Professional de- Announcers where. Call Jack Ryder, 1600 Lanbury, livery. College. Interested radio and /or Dayton, Ohio. television. Box 125G, BROADCASTING. Experienced on camera and booth announcer for three station Texas market. Ten years radio, some tv, college grad; Farm director, 4 years radio and television Rush photo, resume, salary requirement. staff, deejay, news experience. Available farm programming. Have built farm depart- and video or audio tape. Box 240G, BROAD- 15 August. Ted Wolfe, WMLT, Dublin, Ga. ment from scratch for 5 kw full timer. Mem- CASTING. Write Box 133, Cabincreek, West Virginia. ber NATRFD. Desire well established station with or without farm department. Excellent Sports conscious station seeking aggressive references. Prefer midwest location. Box sportscaster to head up newly etablished Technical 172G, BROADCASTING. sports dept. Send tape, photo or 16mm film clip to WLUK -TV, Green Bay, Wisconsin. R. Program director: Young 42 with eighteen Att: Grandle. Transmitter work, 2 years. Dir. experience, years continuous heavyweight experience in no combination announcing. 1st radio tele- two major markets. Fifteen years with New Technical phone. Box 181G, BROADCASTING. York's leading independent! Can: program, produce, promote, write -and get sales re- Growing western max -power Engineer, 1st phone. Maintenance, construc- sults! Excellent references. Available now. needs vhf station tion, CR operations. No announcing. No ambitious studio engineers and quali- xmitter watcher. Desire permanent position Box 180G, BROADCASTING. fied transmitter engineers for mountain top in northeast. Box 199G., BROADCASTING. transmitter. Write stating age, training, ex- Creative, hard working professional modern perience, and salary requirements. Excellent location Chief engineer -experienced am- fm -con- personality seeks newsman opening in top and opportunity for stable men. struction, installation, maintenance -di- rated mid -west radio. Best references. Box 118G, BROADCASTING. rectionals and proofs. Box 217G, BROAD- $150.00 minimum. Share interview ex- CASTING. penses. Box 225G, BROADCASTING. TV engineer, good character, best technical qualifications for Texas vhf. Box 245G. BROADCASTING. Recent 1st phone, 32, single. Desires tech- Aide -de -camp to top creative man whose nician or allied position. Solid background ability and position commands respect, co- Wanted, have immediate in electronics and tv. Studio. Experienced ordinating details in publicity, promotion, opening for re- tv. and news. Box 231G, BROAD- mote supervisor. Must have complete Field serviceman. FL 9 -8107, N.Y. Box knowledge of Ampex 1000 B vtr and GE 230G, BROADCASTING. pASTING.irs microwave. Salary open to experienced man, no others need apply. Write or call Have first ticket, single, have had experience Newsman, 26, married, college graduate, collect TE 3 -2471, Lew Evenden, Chief.Engi- in tv, slightly handicapped. Write Byron degree in radio and television. Desire move neer, WPTV,- Palm Beach, Florida. Kuenzel, 817 3rd Ave., Havre, Montana or to larger market with adult sounding sta- phone 7345. tion. Box 242G, BROADCASTING. Experienced studio technicians with technical training. Send resume and references to: Chief Engineer, WTTW, 1761 E. Museum Drive, Chicago 37. Production- Programming, Others TELEVISION COMMERCIAL Artist for midwest station. Must have experience in television artwork. Give present income and salary expected, plus photograph and all particulars in first letter. Box PRODUCTION MANAGER 117G, BROADCASTING.

or what some station calls operations manager who is not happy News director for midwestern vhf. Strongly There's a production manager emphasize community service. We are look- in his job, the area, nagement or some justifiable reason. He wants an opportunity to be ing for a well -schooled journalist with creative, develop r talent, a improve lipograms,live and become a part of the "team." broadcasting experience. Some on- the -air The man we need must be thoroughly experienced to perform a first class job in staging, work, but primary responsibilities will be lighting, directing. Very important that he possess good business administrativo ability. preparing newscasts, documentaries, and supervising reporters and photographers. Our station doesn't claim to be the biggest in the Southeast yet it is an excellent one. Affili- Submit picture, tape or SOF, qualifications, ated with a good network. Good staff and excellent working conditions. and salary requirements first letter. Box 191G, BROADCASTING. If you want to improve your situation, here is your opportunity. Old established firm with a solid future. Programming and film buying experience not necessary, but tell us if you have Excellent opportunity, in good climate, for such knowledge. versatile newsman -announcer, possibly Salary will be attractive for our market and responsibility. $8000 and tap depending on depth some directing. No loafers or floaters. Send of tape, snapshot and complete application by experiences. air mail to Manager, KSWS -TV, P.O. 670 Write all about yourself in letter and include a number of industry references who know Roswell, New Mexico. your qualifications. All replies Prefer man over 50 years confidential. Enclose photo. old. News reporter -photographer -writer for well -equipped progressive 4 -men news staff, Box 964F, BROADCASTING beginning August 15. Apply Jack Williams. News Director, WTVD, Durham, N. C.

92 BROADCASTING, July 17, 1861 TELEVISION FOR SALE INSTRUCTIONS

Situations Wanted Equipment FCC first phone license preparation by -Management correspondence or in resident classes. Grantham Schools are located in Hollywood, Manager -commercial manager: 10 years these Used 50 w transmitter, Western Electric Seattle, Kansas City and Washington. Write capacities. 18 years experience. Also agency type 407A -4 in good condition with spares. for our free 40 -page brochure. Grantham and national network background. Best ref- Priced at less than one- fourth cost of new School of Electronics, 312.3 Gillham Road, erences past employers. Box 152G, BROAD- transmitter. Can be handled with as little Kansas City 9, Missouri. CASTING. as 10% down. Box 192G, BROADCASTING. General manager of highly successful major Sell: Berlant /model 33 stereo recorder with FCC first class license in six weeks or less. market radio station, earning $25,000.00 on carrying cases, 71, z and 15 NAB reel capa- This is the Hollywood "miracle" school. percentage net profit and salary, is ready to city. Excellent. Factory checked, new head. Highest success percentage in the nation. step up the ladder. Six years with present Cost new: $1300. Sell- $650.00. To buy sports Instruction eight hours a day, five days a company, station success due to quality car, must sell. Box 206G, BROADCASTING. week. License guaranteed for tuition of programming and personal local and na- $300.00. No added charge for added time if tional sales and supervision. Station has RCA dual channel BC 6A serial no. 1155 needed. Pathfinder, 5504 Hollywood Blvd., achieved a prestige, community service used 3 years -good condition -spare circuit Hollywood, California. image and is a local "Must Buy." Wire to boards and some spare tubes. $800 fob - Box 207G, BROADCASTING. too large our operation. KDLR, Devils Lake, Elkins Radio License School of Chicago No. Dakota. Six weeks quality instruction in laboratory- Announcers methods and theory leading to the F.C.C. 2 -new GL 7D21 tubes -in cartons never used First Class License. 14 East Jackson St., spares -FM power increase. Contact AI Chicago 4, Illinois. Hayes, WHFC. Chicago, Ill. Good man needs good job. 10 years experience all phases announcing and admin- Used component phasing equipment parts since 1946. The original course for FCC 1st istration. Family man with excellent refer- for four -tower directional antenna, E. F. weeks. Reservations ences and credit. Box 212G, BROADCAST- Johnson manufacturer, 5 kw capacity, 570 required. Enrolling nowwf sstartina ING. kc, original cost excess five -thousand dol- (August 30- Closed) October 11, January 3, lars, you can buy the lot delivered our 1962. For information, references and reser- plant five- hundred dollars. Itemized list vations write William B. Ogden Radio Oper- Technical available. Contact W. P. Williamson. WKBN. ational Engineering School. 1150 West Olive Youngstown, Ohio, STerling 2 -1145. Avenue, Burbank, California. Authorized by the California Superintendent of Public TV supervisor. Desire permanent position Instruction to in medium size market. Maintenance super- RCA 3 -bay, Channel 3 (or 2) tv antenna. issue Diplomas upon comple- visory and administration with an honestly 320 ft. 3!é" corn. products coaxial line, el- tion of Radio Operational Engineering course. earned record. Good references. Box 202G, bows, hangers, fittings, etc. All in excellent BROADCASTING. condition. Bargain. WSAV -TV, Savannah, FCC first phone license in six weeks. Guar- Georgia. anteed instruction by master teacher. G.1. Need a quality technical operation with amplifiers. approved. Request brochure. Elkins Radio sensible expense figures? Let my 12 years Used RCA video distribution License School, 2603 Inwood Road, Dallas. as- General Communications Pulse distribution experience as chief and management amplifiers. RCA 580 -D and WP -33 power Texas. sistant perform for you. Box 223G, BROAD- supplies all at half price. WSM -TV, Nash- CASTING. ville, Tennessee. Train now in N.Y.C. for FCC first phone TV engineer, 5 years experience in trans- license. Proven methods, proven results. Day mitters and microwaves, good technical Attention: Brand new, uncrated fin equip- and evening classes. Placement assistance. background. Prefer position in mountain ment priced 25% off for immediate sale. All Announcer Training Studios, 25 W. 43 N.Y. 233G, or any part of the following items: One OX 5 -9245. states. Box BROADCASTING. Jampro 2 bay antenna. One relay rack Bud 1248. One Conelrad receiver. One Transmitter engineer, two years experience RR Announcing: of tv trans- 1%" Spiroline #611625. One #85 -1625 (transi- Correspondence certificate in operation and maintenance tion from Spiroline to antenna). One #124 -1625 course with manuals voice and writing les- mitters. 3 years in maintenance of tv re- fitting at transmitter end of transmission sons, recording and tape. Also self -study ceivers. Technical school graduate. Present- unit. America's tv station. Box 237G, line. One #811 -825 (transition to EIA flange). pioneer broadcasting school, ly employed by One #500 -825. 1%" Gas Barrier. One RC-1A National Academy of Broadcasting. Wash- BROADCASTING. remote control equipment. One RCFM -1A ington 10, D. C. 1st phone, seven years experience studio, amplifier. One Elbow #494 -815. One Reel. one year supervision. Technical schooling Call or write Walter D. Caldwell, 408 Ama- Announcing, programming, console opera- and micro -wave experience, desire respon- rillo Bldg., Amarillo, Texas. Telephone: tion. Twelve weeks intensive, practical train- sible position. Box 248G, BROADCASTING. DRake 4 -0107. ing. Finest, most modern equipment available. G. I. approved. Elkins School of Am, fm, tv equipment including monitors. Broadcasting, 2603 5820, 1850A p.a. tubes. Electrofind, 440 Colum- Inwood Road. Dallas 36, Production- Programming, Others bus Ave., N.Y.C. Texas. Will buy or sell broadcasting equipment. Sports director , . 12 years radio and tv Guarantee Radio & Broadcasting Supply MISCELLANEOUS sports shows and major college play -by- Co., 1314 Iturbide St., Laredo, Texas. play, several on network. Ready to move up by football season. Box 104G, BROAD- Transmission line, styroflex, heliax, rigid CASTING. with hardware and fittings. New at surplus NAB Engineering Handbook, have several prices. Write for stock list. Sierra Western new 5th additions at $20.00 each post paid. DirectorStage manager, 6 years experience Electric Cable Co., 1401 Middle Harbor Road, Save $7.50. Box 357F, BROADCASTING. production. College grad, will relocate. Oakland 20, California. Resumes available. Box 148G, BROADCAST- ING. Experienced Carolina broadcaster desires to WANTED TO BUY borrow $50,000 at 10% interest for one year. Program director. Seasoned tv executive de- Highly profitable daytime station as collat- sires major market opportunity. Successful Stations eral. Best references. Write Box 156G, tv and agency background. 10 years. Mar- BROADCASTING. ried. Employed. Box 194G, BROADCAST- Financially qualified, experienced broadcast- ING. er purchase your station. All inquiries an- Professional air checks of Atlanta stations swered, confidential, expanding, southwest, are available: Plough, Esquire, WAKE, etc. Director, 34, CBS -TV experience, four years all west preferred. Box 147G, BROADCAST- half hour: $5.00. Hour: $7.50. Send tape: all phases, desires creative tv position on ING. Al Cohen, 1400 Woodland Hills Drive, N.E., east or west coast. Box 205G, BROADCAST- Atlanta 5, Georgia. ING. Equipment Extra income for electronics men. Free in- Director -3 years experience, BA degree, 5 kw family, will relocate anywhere. Box 250G, transmitter, parts. Spotmaster. Box formation. Write: Cook's, Box 10634, Jack- BROADCASTING. 174G, BROADCASTING. son 9, Mississippi. Production manager- director. Presently Cash for used uhf transmitter, one kw or vhf. Desire greater power, and film chain with pro- Paying $1,000.00 yearly for 30 minutes daily with major market northeast. jectors for new educational -tv. Write Box ($500 15 in Seven years production 31, for minutes). Pay advance by experience, 203G, BROADCASTING. month. 2 weeks cancellation clause. Gospel family. Vacationing New York City, tele- Broadcasters, Schell City, Missouri. phone Mike Cooke, YEllowstone 2 -1363. 50 kw transmitter perfect condition. Write or wire Radio Programs de Mexico. Mr. Over two years experience in set designing, Homero Rios D. 109 Bucareli St., Mexi- Pocks for jocks! Laugh -tested comedy ma- lighting, camera, directing. Also sold art co 6, D. F. terial. Write for free listings. Show -Biz work to local station. For references in- Comedy Service (Dept. DJ2), 65 Parkway quire Clemens Kuhlig, 619 -49th St., West Court, Brooklyn 35, New York. Palm Beach, Florida. INSTRUCTIONS Young man, single two years experience in Be prepared. First class F.C.C. license in 25,000 professional comedy lines, routines, lighting, set designing, camera work, some six weeks. Top quality theory and labora- adlibs. Largest laugh library in show busi- punching, desires larger market. For refer- tory training. Elkins Radio License School ness. Special monthly topical service featur- ences inquire Roger Zuidema, 701 South of Atlanta, 1139 Spring St., N.W., Atlanta, ing deejay comment, introductions. Free "N" St., Lake Worth, Florida. Georgia. catalog. Orben Comedy Books, Hewlett, N.Y.

BROADCASTING, July 17, 1961 93 BUSINESS OPPORTUNITY Help Wanted -(Cont'd) TELEVISION General Steel and Concrete Construction Co. Station builders, all outside plant work from Technical Help Wanted -Sales tower to ground system, to transmitter building. New equipment, or good high quality used equipment. Some financing available. Insured, quality work. Tower III IIII c711111111111117111111111111cIIIII1111111OIIIIIIIIIII1n111111111111tlllu11111llll maintenance, painting, guy- tension, bulb changing, etc. 2, 4, 6, year contracts available. Low rates, call/write TU 6 -4429, P.O. SALES ENGINEERING TELEVISION SALES MANAGER Box 802, Watertown, So. Dak. OPPORTUNITY RADIO Eastern VHF. Must have college FM and TV department of manufac- Help Wanted -Management a degree, minimum 3 years tv sales Luring company has important position management experience. Salary open for exceptional engineer who wants and override. Give references II to join the sales department of a leading MANAGER AUDIO PRODUCTS and salary requirements first _ broadcast equipment company. Must letter. department of top have thorough training and experience in Sales engineering Box 188G, BROADCASTING broadcast equipment manufacturer spec- FM including stereo, and TV trans- ializing in audio equipment and audio miners. Permanent salaried position with has opening. Appli- systems immediate complete company benefits. Mail us cant must be thoroughly experienced in WANTED resume with photograph to learn more detailing and layout of studio and SALESMAN - ANNOUNCERS transmitter audio facilities and remote about this terrific opportunity. There are probably no more than doten a in the industry who can fill the bill control. Transistor experience is a on what we looking We produce a_ Box 161G, are for. BROADCASTING "The House Detective" TV real estate must. Experience in audio equipment program now in it's 10th year. We have sales or manufacturing helpful. Send 7muunulnunnnuuannnnnnanunuuutinuummnunuunlmnum several immediate openings for m who, with minimum training from u sell, complete resume, photo and salary rewrite, produce, announce. No sy traveling. letter. replies You are assigned to station on a perma- quirements with first All RADIO nent basis. Openings now in W. Va., Tenn., confidential. Indiana, S. C. You will receive a substantial Situations Wanted Announcers weekly draw. Your earnings will ru - from $6,000 -15,000 a year depending on Box 162G, BROADCASTING experience and market. If you think you can fit into our operation, send a - JaIIIIeI !iIIIIIIIIIIIItllllllllll!ll mi I! IIIIIIIIIIIIIIIIIlilllllIIIIIIIIIIIIIIJIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII i plete resume and recent photo and o we will try to e arrange for personal inter- NETWORK ANNOUNCER view. Sales CY NEWMAN FOR YOUR LOCAL STATION H. D. PRODUCTIONS 111111ík7 111111111111tl11111111111IU111I11111111anI8111111K 7111111111111OIIIII111111R National network and transcription an- P. 0. Box 3107 Bon Air, Virginia nouncer will tape -record specifically for E NATIONAL PRODUCTION FIRM your station -commercials, program formats, Bridge 2 -0200 station- breaks and special material for El_ -all In process of rapid expansion requires unlimited use. In effect you may add a H the services of several $30,000 to $40,- top- ranking network voice to your perms- Technical nent local announcing staff, at a low one i? - 000 (per year) calibre sales representa. time cost. Rates: $150 for a total of 30 E fives. minutes of copy taped in Hollywood's leading a These men will aid radio station in the = recording studio. Also available on subscription basis. If interested, you are presentation of our unique service to N invited to write for an audition tape. VHF -TELEVISION /FIELD ... local and regional accounts, and must have strong radio or advertising back- Box 244G, BROADCASTING o BROADCAST ENGINEER ground. They mus+ also understand the E I IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIII III IIIII IIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIIIIIIIIIIIII II I!il IGI 11111 E creative aspects of advertising sales. Extensive travel involved, car necessary. B lst phone, transmitter operation, instal- Employment Service Box 2526, BROADCASTING it lation and maintenance experience. Con- Iïumnuonnlmnuammunnommnmlan8nmmaumunmaulmlÌl siderable travel involved, some foreign. JOBS Send resume to: Mr. D. K. Thorne, RCA Announcers ALL BROADCAST PERSONNEL PLACED Service Company, Cherry Hill, Camden ALL ` IInuummumlamusumus nunmllmmussclnlmnununutupe MA OR U.S. MARKETS 8, New Jersey. MIDWEST SATURATION AIR PERSONALITY Write for application now a Major eastern market station, group op- g 9 oration, seeks exceptional, versatile talent E WALKER EMPLOYMENT for key drive -time program segment. Ex- 'M WANTED TO BUY with nation's SERVICE D cellent opportunity one of C pioneer facilities. Submit tape and re- E Jimmy Valentine- Broadcast Division Equipment e to: É sum 83 So. 7th St. Minneapolis 2, Minn. Box 204G, BROADCASTING I ,.7IIIIITTITTIIIIIIIIIIIIII?, E FEderal 9 -0961 mans Iussomuluh111au111mIIllt78nnunnno mmunannuuml-. SOUND EFFECTS

Want to buy a complete and up -to -date NOW AVAILABLE PROGRAM DIRECTOR " high fidelity sound effects library. Seller - '-, BUD CONNELL - must have created effects and own corn- In three months built non-existent Miami station into one of the top three (#1 in several e plete rights to their use in all media. time segments). Please In eleven m the built New Orleans station from a number 7 rating to undisputed first place submit detailed information, in- with audience shares reaching as high as 33%. cluding catalog; how, when and where Can offer audience -building promotion, excellent production, overall programming abilities and SOUND judgement. " recorded; asking price. All replies held Available for personal interview. In S.E. 7th St. in strict confidence. Apartment 201 Miami 32, Florida Box 189G, BROADCASTING FRanklin 9.2334

94 BROADCASTING, July 17, 1961 FOR SALE STATIONS FOR SALE Stations GUNZENDORFER FOR SALE SOUTHERN CALIFORNIA. Powerful class Mich single daytimer $ 60M terms R. "FM." Asking $75,000. 29% down. Ohio single daytimer 100M cash .Long payout. Iowa small fulltime 87M 15dn Idaho daytimer cash COMPLETE 10 KW FM ARIZONA MAJOR MARKET. Fulltimer. small 55M Potentials Ore medium fulltime 70M 15dn unlimited. Asking $175,000. S.E. medium power 80M 22dn 29% down. 10 year payout. "A GUN. 150M 29% ZENDORFER Ala metro daytimer STATION clusive" South major fulltime 400M 100dn CALIFORNIA SINGLE MARKET. Full - And others AS IS OR DISMANTLED timer. Near big northern metropolitan market. Asking $175,000. 29% down. CHAPMAN COMPANY Choice Midtown New York location. Balance 10 years. 1182 W. Peachtree St., Atlanta 9, Ga. Purchased intact, present owner will WILT GUNZENDORFER lease space now occupied and provide AND ASSOCIATES pole for antenna. 8630 W. Olmypic, Los Angeles 35, Calif. Licensed Brokers Financial Consultano -Equipment is: THE PIONEER FIRM OF TELE- VISION AND RADIO MANAGE - 1. 1 Western Electric 10 KW Transmitter MENT CONSULTANTS Type 506 B -2 Reactance Tube Modu- 1946 lator tuned to 101.9 MC. FM- 30KW -$ 1 ESTABLISHED 2. 1 Western Electric 10 KW Transmitter Management Type 506 B -2 using Harkins Serrasoid Negotiations Modulator tuned to 101.9 MC and (2) 1 In million market-1960 gross I Appraisals Financing Sub -Carrier Generators (1) 67 KC (1) 41,000- Storecast-Great Lakes area. HOWARD S. FRAZIER, INC. 26 KC. 3. I Westinghouse Precipitron Type FX 1736 Wisconsin Ave., N.W. of the following: Box 905F, BROADCASTING C. consisting Washington 7, D. la) High Voltage Pas I I Type RA -3 Serial LZ 95 watts 115 volts 0.9 amps 1111 1111 1111 1111 Ilil 1111 ì11l 1111 II!I 1111 1111 II!! 'j 60 cycles Ionizer DC 12.8 KV 3.0 MA. 6 TV $150,000 to $4,000,000 MAJOR FLORIDA stations Cell DC 5.8 KV 1.0 MA. MARKET 34 RADIO stations $35,000 to lb) Washer Control Asking price $550,000. Type PX Style 1560940S Real money PI $500,000 . 2 Metro FM stations maker in one of the top growth Serial MRCE 8243 115V mar- j $35,000 and $45,000. -60 Cycles kets 50 in the ntry. PATT McDONALD (c) Air Cleaner Box 920Fcou, BROADCASTING - Type PX 2020 Serial AA COMPANY G. O. NYY4991 041111 1111 1111 1111 1111 1111 1l1ì 1111 IIII IIII 1111 IIII 11 Id) Air Handling Unit Box 9266, GL. 3 -8080 Size AV583 Style 9448988 "_!íilii1IIIIIIIIIIIIIII III III III i IIiiilliiIIII IiIIIIIIIiIIIIIIIIiIIIiIIIIIIIIIIIIIlfil 1111Bí Type 2RT Serial AB F. Austin 17, Texas 4. 2 Stabiline Voltage Regulators: Type MIDWEST STATION KS -10364 Ser. 3 PH. 3 KVA 25 Non - s Paul Yates, Jr., Box 1396, FA. 2 -5488, output Volt 230 Freq. 50/60 Cycles. Single- market daytime station in small mid- Sanford, Florida -Mrs. Gerry Switzer, Output Range 220 -240. Input Range for = west city serving stable trade area. Profit- Nom. Output Volts 205 -255. EL. 2 -2163, Taylor, = able operation, ideal for owner. operator. E. 1620 W. 3rd., Type S -10365 Ser. 5 PH. 3 KVA 45 Virtually new equipment in first -class con- Texas -Bill Trotter, Box 5411, EX. Non -output Volt 230 Freq. 50/60 = dition. Priced to sell. Reason, other inter- -240. Input g. 7 -3219, Memphis 16, Tennessee -Jack Cycles. Output Range 220 .= ests. Full details furnished in person only. Range for Nom. Output Volts 195 -255 E. 42nd., MU. 2 -4813, New Inquiries in strict confidence. Koste, 60 5. 1 Communications Product Co. Air Box 934F, BROADCASTING :_ York 17, N. Y. Compressor and Dehydrator for trans- S mission line. 6. 1 Andrew Co -axial Antenna Switch, 111 111IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIINIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII11H1111111111111111111 írx electrically controlled. Type 6700. 7. 2 Frequency Monitors: 1IIIIWIIIIIIIIIIIIIIII1 IIII FOR SALE 1111IIIIIIII1111IIII'-' STATIONS 1 Western Electric Type 5A Frequency Monitor complete with its CENTRAL. Very profitable Western WEST NORTH Electric Type 20B Rectifier Power $90,000 Asking $90,- daytimer. Doing plus. Supply. 1 DAYTIME 000. 29% down. 1 Doolittle Frequency Monitor Type FD -11 complete. WEST SOUTH CENTRAL. Daytimer serving 1 1 KILOWATT small market. Exclusive. Asking $42,000. 8. 1 Harkins Radio Multiplex Monitor 29% down. Receiver. 9. 2 Western Electric Type RA -1217 In excellent market close 1 to Atomic II SOUTH. Top market. Doing close to $200,- Limiter Amplifiers complete with 2 1 Energy Control Plants in eastern Idaho. 000. Asking $315,000. Terms. Western Electric Type 20 -C Rectifier 1 Supplies. Also in center of good farming area. 10. 1 Langevin Main Channel Monitor E JACK L. STOLL Amplifier Type 128 A. City shows increase of 30 per cent of E E & ASSOCS. 11. 2 Speech Input Racks with 2 Maclean population in 5 years, Now 31,000, Engineering Lab. Blower Units Model Suite 600 -601 2E55SA152F. trading area 125,000. IN Good terms. 6381 Hollywood Blvd. Box 119G, BROADCASTING Los Angeles 28, Calif. Box 232G, BROADCASTING HO. 4 -7279 Help Wanted anim IIIIIIIIII IIII1111IIIi IIII 1111IIII1111IIIIIIIIIIII \ - -Announcers MAJOR MARKET (well within top 50) BALTIMORE TV STATION Seeking top flight announcer with back- FULL TIME PROMINENT RADIO STATION AVAILABLE ground and TV experience. Submit brief biography, references, ATLANTA PAUL H. photo and tape INDIANAPOLIS if available. 28 -35 years preferred. NASHVILLE C H A P M A N C O M P A N Y NEW YORK INCORPORATED SAN ANTONIO Box 253G, BROADCASTING SAN FRANCISCO BROKERS SEATTLE 1`1.4,H8 AnnRG=S 1182 W. PEACHTREE ST., N. W., ATLANTA 9. GEORGIA

BROADCASTING, July 17, 1961 95 Précision A French word that means the same thing in English: find something else, too. The same quality of preci- quality or state of being precise; accuracy; definite- sion in everything. Food that is prepared in the great ness. It's a precise description of an Air France pilot. French tradition. Service that is accurate, and atten- Exacting. Accurate. Definite. An alert mind guiding tive to every detail. Atmosphere that is friendly, en- skilled hands to precise action. Everyone expects it. joyable, and authentically French. Precisely what Everyone who's ever flown Air France finds it. They you want... precisely whatJET you get ... every time! AIRRANCEMOST PERSONAL WORLD'S LARGEST AIRLINE /WORLD'S SERVICE] 96 BROADCASTING, July 17, 1961 OUR RESPECTS to Lee Morse Rich, senior vp, Benton & Bowles

He's a `realistic' advertising man Ever since he was old enough to think top executive in negotiation, giving Mr. cy majors to recognize tv's flexibility about his future, Lee Rich wanted to go Rich authority in both program and and subsequently getting involved in into advertising. time period selection. Mr. Rich's expla- packages (buying "minutes" in Rifle- "Like some people want to be a doc- nation: "Coordination of media and pro- man, a P &G show, for various tor," Mr. Rich, Benton & Bowles' Mr. gramming but no battling." products). Television, expresses it. Deploring the one -man business, Mr. While he soft -pedals intra- agency Mr. Rich, senior vice president in Rich says: "It cannot be run that way, warfare, he's quick to march with the charge of media and programming and it's too big, especially in our business. agency's colors when a media war is on. a member of the agency's board, is tall. A man must be able to move fast with As early as 1957, he helped sparkplug It's quite difficult for anyone to take a minimum of mistakes." a battle against triple- spotting between his exact measurements for he's seldom One way, he makes it plain, is to network shows, proposing a solution late stopping in one place long enough. (He's build "a bright and able team." that year nearly identical to one ad- over 6 ft. and easily carries his 190 -1b. Good For Others Mr. Rich doesn't vanced six months later by the Assn. of weight.) hesitate to recommend advertising as a National Advertisers. A whirlwind executive and audacious, career for others. "It's stimulating and Some two years back, Mr. Rich again Lee Rich gives the impression of always refreshing." spoke out (on behalf of clients). Target being on the move, even when behind "If someone is looking for a sinecure, of his attack: the "discrimination" of the desk. it doesn't exist. Work must become al- some tv stations in charging several re- There are three things which best most the most important thing in your gional advertisers competitive to B &B characterize the man: (1) primarily he life." clients the local rate as contrasted to the considers himself an advertising man, If Mr. Rich were to review the high - national rate his clients must pay. (2) he's a realist and (3) he is a doer. points of his balderdash career at B &B, Still Fighting Currently he breaks In Nothing Else As an advertising he might get tongue -tied for his span at into the news from time to time hitting man, he won his spurs early in life. And the agency has been anything but un- his arch -foe: network control over pro- he's kept them fastened ever since. eventful. Some of them: gram choice (the advertiser, he feels, He plays down his very early life A $5 million purchase for Procter & finds it difficult to employ the creative (born in Cleveland in 1919), picking up Gamble, which reflected a tremendous function in programming and seldom his career after graduation from the U. earned discount in the early years of can get a network to schedule its own of Ohio with a degree in marketing (at daytime tv. show-most B&B shows are advertiser college, he remarks with typical antip- The experience of watching the bur- controlled). athy to anything extraneous, "I played geoning of a new (and now popular) A few weeks ago, he was back on the all bases and liked girls. ") program starring Andy Griffith - he scene, this time pointing up problems - "I thought I was a great genius of all worked closely with Danny Thomas on from the agency viewpoint -in the new time," Mr. Rich reflects, "but I couldn't this one (Mr. Thomas' show also dis- network 40- second station break policy get a job." His first: $75 a month with plays the B &B banner). adopted for the fall season. Lord & Thomas (now Foote, Cone & The steady hand behind the wheel as Mr. Rich's dynamic skill (he wrested Belding). B &B early became the first of the agen- immediate control over choice prime He served four years in the Navy in time periods from CBS-TV for General World War II with a destroyer escort in Foods' shows quite early in this nego- the Pacific and when mustered out fell tiating season) is made up of many into step with his chosen field, joining things: the American Assn. of Advertising He has "not enough time," works Agencies as an assistant. 7:30 -8 a.m. to 8:30 in the evening, A year after the 4A's job, Mr. Rich drives to and from home (he lives in moved to Albert- Frank -Guenther as suburban Chapaqua) because "I can't media director and then for three years wait for trains." He has a photographic held that same position with the William ability that permits him to scan a page H. Weintraub agency (now Norman, rather than "read" called "quick study" Craig & Kummel). In 1952, he was in the theatre. Much traveled on plane with Benton & Bowles as an associate (from coast to coast), he devours novels media director. by the dozens, takes work home on the In media, he worked on buying pro- weekends (he's beset by the inevitable gram time periods, spot and in the gen- meetings, phone calls and screenings), eral buying area (mostly in broadcast). reads scripts of everything put on the In 1957, he was made media director air. (a vice presidency was his two years Mr. Rich, a firm believer in tv and Of earlier). By that time, he was working advertising, even married within the quite closely with Torn McDermott, who business in 1952 (the former Viola then headed programming and is now Nolan, who was a timebuyer at Wein- with Four Star Television (program pro- traub). ducer). In 1959, he was elected to the The Rich philosophy: "I'm a very board and he assumed the dual role of fortunate man. A lot of people go both media and programming in 1960. through life hating what they do. I like Earlier this year, he was elected senior what I do, the agency and the clients - vp. after all, I'm working for the best" he In a nutshell, B & B consolidated the B & B's Rich concludes in typically terse language he function to strengthen the role of its Not enough time employs.

BROADCASTING, July 17, 1961 97 EDITORIAL

Casualty and consequence indirect threat. Program control in any form is specifically forbidden in the Communications Act itself, and it is cer- THE death of Coronet magazine typifies an increasingly tainly forbidden by the First Amendment. common publishing problem which also -and increas- The FCC does not have to revoke or refuse a license in ingly-promises to become a broadcasting problem. these circumstances to exert program control. The mere Coronet was a victim of the profit squeeze, caught dis- collection of such detailed information is in itself an act astrously between rising costs and diminishing revenues. of government surveillance over programming and, by im- It is the story of Collier's, American and Woman's Home plication, an assertion of government authority to approve Companion all over again. But although magazines have or disapprove what has been or may be put on the air. borne the brunt, broadcasters have begun to feel the pinch In the case of revocation or refusal of a license, the enough to know that they are not immune. outrage against the First Amendment is more callous. Yet In television, especially, the costs of doing business con- the FCC has already taken such a step in refusing to grant tinue to rise and give no sign of abating. Fortunately, tele- an uncontested application for a new fm station in Eliza- vision broadcasters have a superior medium which, unlike beth, N. J. (BROADCASTING, July 3). magazines, continues to attract a growing number of adver- In that case the FCC called into play its doubletalk tising dollars. But with television coverage now near justification for all its recent forays into programming. The saturation and with viewership not likely to expand materi- applicant failed to show an effort to discover community ally (unless viewers give up either sleeping or working), the needs, said the FCC, and therefore could not design a opportunities for growth are not unlimited. Only the blind- program schedule designed to satisfy the community. ly optimistic broadcaster can expect to avoid the profit pinch Now if community needs are to be the criterion for indefinitely. The farsighted broadcaster is attacking the judgment, the FCC has no logical use for program informa- problem by trying to program better, sell harder and tighten tion in the detail its proposed forms would require. A simple overall operating efficiency. description of efforts made by an applicant to divine local There is more in the passing of Coronet than that, needs and to satisfy them would be sufficient. Even that pro- however. The advertising slippage that sped its departure is cedure, we suggest, could easily stray into areas marked off- symptomatic of the predicament faced by magazines gener- limits by the First Amendment. ally. For the first half of this year, for example, general Unfortunately, the FCC has been assisted on its present magazine lineage was down 11% and dollar revenue off course by representatives of broadcasting itself. 4% (BROADCASTING, July 10). Facing that sort of situation, During the commission's extensive programming hearings magazine business offices will not be inclined to discourage in the winter of 1959 -60 it was the NAB that agreed the the already amply displayed enthusiasm of their editorial FCC could exercise at least some degree of surveillance over colleagues to scathe the television opposition at any oppor- programs. tunity. Thus the result is apt to be both a rougher tide of As a sequel the FCC proposed new program reporting editorial criticism of television and harder anti -tv selling forms last February. The opportunity was then available by magazine ad salesmen. It's not a heartening prospect, for a correction of the association's position. The opportun- but one that television broadcasters had better get ready to ity passed. In the months since then, the industry has face. succeeded only in refining the language and clarifying am- There is another sidelight worth pondering in the Coronet biguities in the original proposals. The substance of the departure. Those in television who operate on the theory problem has been wholly ignored. that the numbers mean everything might profitably spend a If the FCC is to be swerved from its course that now few moments on the fact that at the time its suspension was heads straight toward censorship, individual broadcasters announced Coronet's circulation was at an all -time high. must rise in great numbers to throw themselves in its path. Obviously, numbers alone are not always enough. Coronet The deadline for comments on the new program forms is proved it the hard way. Sept. 7. Forms and substance the First Amendment applies to broadcasters at it does IFto other citizens of this country, the FCC has an unconstitutional purpose in mind in the new program reporting forms it proposes to adopt. The forms themselves may not be unconstitutional, but the motives behind their issuance and the use for which they are intended are squarely in defiance of the first provision of the Bill of Rights. As reported in this magazine last week, the new forms would require license applicants to supply the FCC with vast masses of information about their programming plans and performances. This would apply to applicants for new stations, license renewals, station transfers or major facility changes. The added burdens of preparing applications and keeping new records would alone be reason enough for broadcasters to oppose the action. But there is a bigger reason than that. Unless the FCC dumps all this information in the wastebasket (none would Drawn for BROADCASTING by Sid Htx be big enough to hold it) without reading a word, it will "Notice how much louder his voice gets during those be venturing into program control- either by order or by plugs for the building fund!"

98 BROADCASTING, July 17, 1961 is proud to be in Radio

What is the place of radio today - and how has it changed or been forced to change? The idea that radio has to be a juke box, with a noisy cheap musical format carrying nothing but advertising announcements and pandering to the lowest tastes of the juvenile and the immature, is just not true. There are many stations in many different types of communities, who program differently, and successfully, and whose operation is certainly more "in the public interest." P B C stations follow this kind of programming. (Taken from comments by Herbert E. Evans, President, Peoples Broadcasting Corporation, to Federal Communications Commission.)

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