The power of alliances

Partnering for growth in the sector

KPMG International kpmg.com/insurance Foreword

his is an era of unprecedented regulatory restrictions; and future change for the insurance sector. growth opportunity must be balanced TNew technologies, new customer against short-term profit requirements. expectations, new regulations and As this report illustrates, there is no new competitive pressures are rapidly ‘one-size-fits-all’ approach to partnering disrupting the traditional insurance for growth and each situation will be business model. In this environment, unique. Rather, insurers will need to insurance organizations have no choice learn from their experiences, peers and but to adapt. competitors as they strive to harness The good news is that the vast majority the power of potential alliances. of insurance executives intuitively know Recognizing this, we bring together key they need to be more innovative. In fact, lessons and experiences from past and according to a recent report by KPMG present partnerships in the sector. To International, more than 80 percent of provide a wide scope of reference, we insurance execs now draw a direct have explored three main areas where correlation between their organizations insurers have been particularly active: ability to innovate and its future success. bancassurance, Financial Technology At the same time, insurers are (FinTech) and digital or non-traditional increasingly starting to recognize that distribution channels. Each provides their current organizational structure and keen insights to help insurers create culture may not be conducive to achieving more sustainable and value-driven the type of real, sustainable and value- partnerships and alliances. creating change and innovation needed This report follows on from KPMG’s to compete in this new world. New most recent industry publication, A New models, new ideas and new partners World of Opportunity: The Insurance must be found. Executives are starting to Innovation Imperative which explores recognize the power of alliances. some of the other key challenges, Yet our experience and our data opportunities and considerations facing suggest that insurance organizations insurers as they strive to become are struggling to create the types of more innovative. Together, these dynamic business models they need in reports combine to create a compelling order to survive and thrive in this new perspective that is deeply relevant to environment. The complexities are insurers around the world. significant: issues related to control, To learn more about the ideas and culture and intellectual property must lessons identified – or to discuss your be balanced against considerations such organization’s unique partnership and as cost, resources and risk; customer alliance strategies – we encourage you to preferences must be balanced against contact your local KPMG member firm.

Gary Reader Head of Global Insurance KPMG International

2 The Power of Alliances

© 2016 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated. Contents

4 6 7 19 23 26 Introduction: Learning from Dating, marriage Own it, lease Partnering for Our vision for An appetite for experience: and sometimes it or share it? digital value: the future alliances Lessons from divorce: FinTech The changing How KPMG the sector Bancassurance provides distribution can help creates new lessons in landscape Contributors relationships fast-paced Spotlight: Additional A deeper look: partnerships Insurers reading Bancassurance Case study: leverage around the world KPMG takes Africa’s Case study: on multiple telecoms Selecting the investment network right markets strategies for growth Market spotlights – China, Australia, France

The Power of Alliances 3

© 2016 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated. © 2016 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated. Introduction: An appetite for alliances

n today’s rapidly-changing and But the reality is, there are significant Partnerships complex competitive environment, risks associated with an M&A strategy. preferred Ithe need for new ideas, new skills And with so much change still underway and new opportunities is obvious. As across the market, not all executives one global reinsurer noted in a recent seem willing to put all their eggs in one Nearly 70 percent of KPMG report, “We can’t wait for the basket by spending their war chests on insurers now believe structural changes to occur before we a major purchase. start moving; we need to address these that partnerships, not In any case, outright acquisition of changes now if we hope to offer the capabilities, customers or technologies in-house efforts will business new growth opportunities is not always the right option. characterize the future over the next 5 years” As a result, insurers are now increasingly of innovation for their At the same time, the majority of focused on creating alliances and 1 insurance executives also recognize organization. partnerships to drive new growth, create that – while some change can be new channels and drive new innovation. catalyzed from within – the greatest In fact, our report A New World of opportunities will likely come from Opportunity: The Insurance Innovation outside of the organization. Almost Imperative found that 43 percent of three-quarters of insurance executives insurance organizations have already say that they lack the internal core skills developed partnerships with academics needed to drive innovation.2 and other third parties. More than a Not surprisingly, some are taking the third have developed innovation hubs well-trodden path of acquisition and or labs to ‘incubate’ new ideas for their integration. Aetna’s purchase of BSwift organization or group. (a private health insurance exchange However, our experience suggests that platform in the US) allowed Aetna few insurers have yet to find a ‘winning to capture market share through a formula’ for successful partnerships in the new distribution platform.3 Generali’s insurance sector. And, as a result, most are purchase of the UK telematics firm now looking for new approaches and new MyDrive Solutions shows that strategic models that can help them drive real and acquisitions in the Financial Technology sustainable value from their partnerships sector can support a broader growth and alliances. strategy.

1 A New World of Opportunity: The Insurance Innovation Imperative, KPMG International, 2015 2 A New World of Opportunity: The Insurance Innovation Imperative, KPMG International, 2015 3 http://finance.yahoo.com/news/aetna-aet-acquires-bswift-focuses-202002944.html

4 The Power of Alliances

© 2016 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated. “There is no doubt in my mind that the future will be won on the basis of the alliances, partnerships and joint ventures formed by insurance companies today. Anyone that thinks they can survive on their own in this environment is fooling themselves.”

Gary Reader Head of Global Insurance, KPMG International

External Innovation Ecosystem Customers Innovation Hub UK Hackathons Advocates

Network

Analysis & strategy South-East Asia

Publication Segments

Lab Academia Facilities High Value Graduates & PhDs Consultant Professors Employees Challenger Questions Lab Traditional PhD research Ventures Financial Analytics Bootcamp Institutions Fintech Startups

Accelerators

Government Ventures Tax Incentives Bootcamp Facilities Technology CSR Providers People Hackathons Lab

Regulators Cloud Analytics

Hardware Employees

Big Data

Source: Power of Alliances, KPMG International 2015

The Power of Alliances 5

© 2016 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated. © 2016 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated. Learning from experience: Lessons from the sector reating successful alliances and “Striking a new partnership needn’t mean starting partnerships in the insurance Csector is not easy. While there from scratch. It’s about learning from both is no clear-cut approach to creating traditional competitors and new disruptors. And valuable and sustainable relationships, it’s about shamelessly borrowing best practices there is significant precedent to learn from. and new ideas from outside the insurance sector and its traditional allies.” The bancassurance sector provides particularly rich insight. Indeed, with more than 30 years of experience around the world, partnership and alliance models in the bancassurance Gary Reader sector are fairly well understood. Yet KPMG’s Head of Global Insurance challenges still often emerge in this intricate relationship between banks and insurance companies. Insurers can learn from the sector’s deep experience creating partnerships and alliances around new distribution channels. Having learned (and in some cases been burned) by previous distribution agreements, many are starting to rethink their approach as they begin to target new markets, customer groups and emerging channels. And while the depth of experience may not be as rich, insurers can also benefit from examining the wave of recent deals, alliances and partnerships between insurers and the Financial Technology and Insurance Technology sectors (referred to jointly as FinTech). Fast-paced and often somewhat speculative, these arrangements represent the ‘cutting edge’ of alliances and partnerships in the industry. In the following chapters, we explore the experiences and lessons learned from insurance organizations as they construct, execute, manage and exit partnerships and alliances across new distribution channels, bancassurance and FinTech. We believe that – taken as a whole – these insights provide a clear picture of some of the major challenges, opportunities and considerations facing today’s insurance organizations.

6 The Power of Alliances

© 2016 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated. Dating, marriage and sometimes divorce: Bancassurance creates new relationships

“Insurers and banks have been working together ntroduced in Europe in the late for years developing and evolving bancassurance 1970s, the relationship between Ibanks and insurers – widely models. With whole-scale change around the corner known as bancassurance – is often an for both parts of the sector, to attractive proposition for both insurers survive and thrive they now need to take what they and their banking partners. have learned and adapt and evolve quicker and Bancassurance has long been a better than ever before.” fruitful area for partnerships as the synergies between banks and insurers are often very clear. Banks bring to the table customer connectivity by virtue of the frequency and quality of the customer data they Simon Phipps manage. Insurers, on the other hand, Partner, KPMG in Hong Kong bring specialized skills in areas such as insurance design, manufacturing and distribution.

The Power of Alliances 7

© 2016 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated. © 2016 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated. Not surprisingly, the number of In some cases, banks and insurers bancassurance agreements in have entered into simple ‘non-strategic place around the world has grown partnerships’ in which banks work dramatically since inception and with multiple insurers with no long- adoption is only expected to increase term commitment on either side (akin as new and emerging markets start to to being single and dating). Others focus on improving access to insurance have struck medium-term ‘strategic and banking services. Bancassurance partnerships’ using vehicles such already attracts some of the biggest as Distribution Agreements (think players in the marketplace, largely ‘courtship’ or ‘engagement’), while because of the allure of a strategic those not shy of commitment have win-win, faster growth and scale essentially married their partner economies. through long-term joint venture (JV) partnerships. Insurers see bancassurance agreements as a way to quickly However, like most relationships, the enhance their distribution reach dynamic between banks and insurers while taking advantage of increased can be strained at times and, without economies of scale. Banks, on the constant effort and investment other hand, see these agreements as from both sides, can result in one an opportunity to offer a deeper variety or both parties feeling unfulfilled by of products to their customers while the relationship. And, unfortunately, capturing commissions, fees and (often a significant number of these sizable) upfront contract payments from partnerships tend to end in ‘divorce’, the insurer. without much value to show at the end – other than lessons learned for the A marriage made in heaven? next partnership attempt. There is no single winning formula for successful bancassurance relationships Understanding your objectives and the nature of these alliances One of the biggest reasons for often varies significantly. Much like bancassurance ‘divorces’ comes down relationships in our personal lives, to a lack of recognition of the needs the degree of commitment between of the other party. The reality is that – the parties often depends on the while banks and insurers may seem strength of the relationship and the very similar with clear synergies – each perceived benefits. party has very different (and often directly conflicting) objectives.

8 The Power of Alliances

© 2016 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated. Simply put, insurers are primarily to align interests between short- and focused on value-creation by longer-term results. 5 key takeaways monetizing risk management over time, Regulation is also changing the while banks are focused on driving dynamic, with banks becoming Keep your eyes wide value-creation through the selling responsible for the sale of insurance 1 open: Take the time to fully of shorter-term traditional banking products and therefore liable for understand the objectives, products across an often stable and potential mis-selling exposure. This motivations and exit strategy loyal customer base. is true in mature markets but also of your partners before This often creates tension in the expanding into high growth markets, getting into the details. partnership, with the insurer wanting for example, with recent legislation Assess the value: Ensure to develop and deploy products that in India. These developments should 2 that the partnership aligns create long-term economic value for help the positive development of the to – and helps advance – shareholders, while the bank is looking insurance sector and also better align your corporate and growth to generate commission revenues from the interests of banks and insurers over objectives. competitive products that can sell fairly the longer term. easily in the shorter-term. Understand your Creating the right operating 3 willingness to commit: At the same time, competition for model While long-term tie-ups ‘shelf-space’ at bank branches is can lock down competitive intense, with insurance typically one A review of the more successful advantages, they can also of 15 to 20 products sold by bank bancassurance agreements shows lead to long-term challenges. relationship managers. These managers that it takes more than goodwill and are looking for products that are highly an alignment of objectives to build a Think through the competitive and, as a result, tend to healthy relationship. It also takes clear 4 operational considerations: expect the insurers to absorb some rules of engagement; in other words, Carefully consider how the level of margin compression. a transparent, practical and mutually- relationship will operate at beneficial operating model. a functional level and what As a result there is often a governance and operating misalignment of objectives that – Key questions will need to be answered models will be required to unless expressly recognized when across a number of areas: support that. developing the agreement – can lead to • Partnership strategy: How does missed expectations and, potentially, Consider the critical success the partnership align to the group’s divorce. To accommodate this 5 factors: Understand what it corporate strategy and what level difference in outlook, insurers often try takes to sustain a mutually of integration will be required to to incorporate ‘profit share’ agreements beneficial relationship over the achieve success? into their partnership terms with banks long-term.

9

© 2016 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated. © 2016 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated. • Product offering: Will the insurer • Operating platform: Will the offer their traditional product partnership require a standalone IT portfolio, create a new portfolio of platform or will it be integrated into bancassurance products tailored to the banks’ and insurers’ IT systems? the bank, or a combination of both? Critical success factors • Branding: What role will the insurers’ brand play in the sales channel or will Ultimately, the past four decades of a new ‘co-brand’ be created? experience with bancassurance has demonstrated that – even with the • Sales channel: Will the sales channel best partnership agreements and well- be managed by bank staff only or will planned operating models – success insurance agents – embedded or via always comes down to execution. referrals – play a role? At KPMG International, we have • Sales approach: Will sales identified five critical success representatives be opportunistic, factors that tend to characterize the responsive or proactive when selling most successful bancassurance the products? relationships, see chart below.

Factors for successful bancassurance relationships

• Simple, standard products • Clearly defined processes and • Bundled with banking products interfaces (bank/insurer/agent): • Complementary to the range of – Customer acquisition/sale existing banking products – Cross-selling & up-selling Efficient – Post sales service and claims Attractive Operating management Products Model • Clear definition of responsibilities in the sale process (e.g. lead generation vs. sale)

Effective Training Compelling • Training included in the Incentives • Incentives at least on par general banking curriculum with industry averages • Emphasis on recognizing explicitly included in annual cross-sell opportunities and targets of banking branches bundling bank and insurance • Specific insurance products Clear partnership incentives in line with • Ongoing support provided strategy banking products’ by product specialists remuneration scheme • Potential referral incentives

• Well defined strategy on a win to win basis • Clear understanding of decision-making authorities, benefits and risks • Transparent division of responsibilities, including a mechanism for managing day-to-day operations and ensuring orderly dissolution at the end of the arrangement • Sense of identity for the Bancassurance community • Clear and compelling communications around insurance contribution to group value creation

Source: Power of Alliances, KPMG International 2015

10 The Power of Alliances

© 2016 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated. A deeper look: Bancassurance around the world The bancassurance model has not developed consistently around the world. Indeed, its success often depends on a number of external factors such as tax, regulation, banking penetration and often even local custom. As insurers look for new growth opportunities in untapped markets, these differences will play a key role in the way partnerships are developed.

Asia Pacific example, bancassurance holds more The Asia Pacific bancassurance market than a 50 percent share of total life is expected to enjoy significant levels insurance premiums. In and of growth (a CAGR of 8.13 percent Vietnam, it commands less than from 2013 to 2018), spurred by positive 10 percent of the market. macro-economic trends and rising Much like other regions, regulation plays affluence. Not surprisingly, there is a key role in the development of the already significant competition various markets. In India, for example, for bancassurance partnerships in the government is looking to quickly the region. increase insurance penetration and the Indeed, by late 2014, of the top 150 insurance regulator (the IRDAI) is now banking groups in Asia Pacific, MetLife hoping to open the market further by had already penned almost 50 different allowing banks to tie up with and sell bancassurance partnerships. Together, products from multiple insurers (3 Life, the top five insurers had locked away 3 General and 3 Health Insurers). almost 200 partnerships in the region, Previously, banks were allowed to tie up with banks tying up with multiple insurers with only one insurer in each segment in countries where regulations permit. or had to acquire a broking license to be able to tie up with multiple insurers. Adoption of bancassurance has been uneven across the various markets. In China, the implementation of two In South Korea and Hong Kong, for regulations – Regulation No. 3 and

Recent deals in Asia Pacific include:

Date Insurer Bank Deal value (USD) Span of agreement May, 2015 EastWest Bank $65 million in initial year. Future funding 20 years depends on performance of business. May, 2015 Dai-ichi Life HDBank Undisclosed 10 years Vietnam April, 2015 DBS Group Initial payment of $1.20 billion. Also there 15 years Financial Corp Holdings Ltd will be ongoing variable payments on the basis of success of the partnership. January, 2015 RHB Capital Bhd Approx. $50 million(a) 10 years Malaysia Bhd March, 2014 Standard Undisclosed 15 years Chartered PLC December 2013 AIA Citibank More than $4 billion 15 years

Note: (a) Deal value is RM 210 million. 1RM = US$ 0.24

Source: Mergermarket, CapitalIQ, Bloomberg.com, WSJ, Reuters, Asiainsurancereview.com, Press releases

The Power of Alliances 11

© 2016 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated. © 2016 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated. In Turkey, , Italy Bancassurance market revenue in the APAC region 2013–2018 and Spain, bancassurance is the dominant model, 250 8.13% capturing close to 70 CAGR 191.41 percent of life insurance 173.23 premiums. 200 155.98

144.02 135.22 129.50 150

US$ billion 100

50

0 2013 2014 2015 2016 2017 2018 Source: TechNavio Analysis

Regulation No. 12 – have created Europe some limitations on the development of bancassurance partnerships. While Europe is the birthplace of Regulation No. 3, for example, explicitly bancassurance (France introduced the requires insurers and banks to develop first simple bank distribution models risk-protected and long-term saving in the 1970s), adoption has been insurance products and to work with no somewhat varied across the region. more than three insurers at each outlet. In some markets, such as Turkey, Regulation No. 12 deals with issues Portugal, Italy and Spain, bancassurance such as solvency ratios, sales fees, the is the dominant model, capturing close matching of the premium size and the to 70 percent of life insurance premiums. required capital strength for high cash But in the UK, and Austria, value insurance products. traditional agents and brokers remain

Recent deals in Europe include:

Date Insurer Bank Deal value Span of agreement September, 2014 BRE Ubezpieczenia $154.8 million(a) 10 years from mBank August, 2014 Ageas and BNP UBI Banca $85 million(b) Undisclosed Paribas July, 2014 CNP Assurances Santander Consumer $328.7 million(c) Long term agreement Finance June, 2014 Can Seguros CaixaBank SA $36.3 million(d) Undisclosed Generales S.A.

Note: (a) Deal value is PLN 580 million. 1PLN = US$0.27 1EUR = US$1.13 (b) Deal value is EUR 75 million (c) Total consideration is EUR 290 million (d) As per Mergermarket, estimated deal value is EUR 32 million

Source: Mergermarket, CapitalIQ, Bloomberg.com, WSJ, Reuters, Press releases

12 The Power of Alliances

© 2016 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated. Bancassurance market revenue in the EMEA region 2013–2018

250 3% AGR 6.3 C 199.84 183.60 200 170.05 159.60 152.46 147.00

150

US$ billion 100

50

0 2013 2014 2015 2016 2017 2018 Source: TechNavio Analysis

the dominant distribution channel. And according to OECD stats. And less than in Germany, bancassurance growth is a quarter of bank customers in Italy restricted by regulation. (28 percent of those in Spain) currently hold a life insurance policy. Clearly, However, the market still shows strong there is significant room for growth in signs of growth and is expected to some markets. enjoy a CAGR of more than 6 percent between 2013 and 2018 to reach a Africa and the height of almost US$200 billion. The past few years have brought In part, this is because insurance increased attention to these regions penetration remains low in many from major insurance players around European countries – Life insurance the world. Rapid economic growth, penetration in Spain and Italy emerging middle classes and improving is 5.2 percent and 7.6 percent regulatory environments are all respectively, compared to 12.2 percent contributing to an uptick in activity and 10.7 percent in the UK and US,

Recent deals in Africa and the Middle East include:

Date Insurer Bank Deal value (USD) Span of agreement July, 2015 AXA Commercial International $100 million(a) 10 years Bank. (As part of transaction, it acquired 100 percent of Commercial International Life, CIL) May, 2015 Life Ecobank Ghana Ltd. Undisclosed Undisclosed Assurance Company (Ghana) Ltd. February, 2015 AXA Gulf Bank Muscat Undisclosed 10 years January, 2015 MetLife Alicos ALEXBANK Undisclosed Undisclosed December, 2014 Jubilee Insurance and I&M Bank Undisclosed Undisclosed Gateway Assurance

Note: 1EUR = US$1.13 (a) Acquired for around EUR 88 million Source: Mergermarket, CapitalIQ, Bloomberg.com, WSJ, Reuters, Ghana news.com, Ghanaiantimes.com, Businessdailyafrica.com, Press releases Source: Mergermarket, CapitalIQ, Bloomberg.com, WSJ, Reuters, Asiainsurancereview.com, GulfBase.com, Press releases

The Power of Alliances 13

© 2016 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated. © 2016 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated. across both Sub-Sahara Africa through the bancassurance channel4, it and the Middle East. seems clear that customers in the region are open to the model. In Africa, banks have seen significant growth in insurance sales through the North America bundling of products. According to a report by Finaccord, approximately 90 percent In the North America region, both the US of mortgages and personal loans are and have very low bancassurance bundled with credit life insurance policies. penetration and struggle to grow. Additionally, household insurance and While, in the US, the financial structure personal automobile insurance are also was deregulated through the Gramm- commonly bundled with lending products. Leach-Bliley (GLB) legislation in 1999, However, the development of the it seems clear that customers continue channel is still at very early stages in to prefer the more established channels many countries. The opportunity is such as agents and brokers. huge, particularly when linked to growth The sector has seen stuttering growth of mobile banking (see case study on since deregulation. Between 2012 page 25) and 2013, the value of life insurance The Middle East also shows significant premiums sold through banks potential for bancassurance growth. Unlike plummeted by around 27 percent, other regions, there are few restrictions according to the Bank Insurance and preventing banks from selling insurance Securities Research Institute (BISRA). products and, currently, life insurance And most believe that the next 2 years penetration is very low (the average will bring more difficult times for the penetration is less than 1 percent). Given bancassurance sector in North America that in the UAE almost 40 percent of with forecasters suggesting that the all premiums earned by insurers come market may contract in 2016 and 2017. Bancassurance market revenue in the Americas 2013–2018

.85% CAGR 0 76.75 77 76.38 75.98

76 75.32 75.17

75

74 73.50

73 US$ billion

72

71 2013 2014 2015 2016 2017 2018

Source: TechNavio Analysis

4 Middle East Insurance Review, May 2014

14 The Power of Alliances

© 2016 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated. South America of large foreign players who are While the market may be stagnant in leveraging partnerships with large North America, the channel has been banking groups to develop new enthusiastically adopted in many bancassurance channels. South American countries. In Brazil, Significant deals have been struck for example, bancassurance accounts including the Joint Venture between for around 80 percent of life insurance Banco do Brasil and global insurer premiums. In Mexico, bancassurance ; the purchase of a 30 percent represented 41 percent of total sales in stake in Porto Seguro by Itau and; the 2012 and it widely considered to have long-term distribution agreement struck grown since then. between and Zurich In part, this growth is due to favorable Insurance Group. And, to date, it seems regulatory landscapes in both Brazil that these major deals have helped and Mexico. But it has also been these large Brazilian banks increase encouraged by the prevalence their earnings.

Case study Selecting the right markets for growth

Not all markets offer the same growth potential and Following a thorough analysis of market and competitive ease of entry. Those who go to market hoping that one intelligence in the Americas, Asia Pacific, Middle East, ‘international’ strategy will fit all situations will almost Africa and Europe, the team developed a detailed certainly end up disappointed. strategic analysis framework to evaluate specific market segments. Each geography and market was When one Fortune 100 multinational insurer wanted to prioritized based on criteria such as macro-economic expand their footprint, they knew they needed to start indicators, market size, growth trends, future growth with a clear understanding of the opportunities and risks potential, drivers of growth and profitability, competitive inherent in each market. environment, regulatory environment and likely ease of Working with KPMG in the US – and supported by several market entry. member firms of KPMG International – the insurer Based on the team’s findings, the insurer was able to hoped that the project would help identify and assess develop and execute on a new international strategy that the potential strategic growth opportunities in specific leveraged their core strengths and key market insights to market segments. drive new growth.

The Power of Alliances 15

© 2016 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated. © 2016 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated. Market Spotlight: China Bancassurance sees significant growth

Growth, competition and innovation all seem to be hallmarks customer satisfaction and improved retention. This, in of China’s bancassurance market. turn, will translate into better connectivity between banks’ and insurers’ systems, allowing improved information However, China’s bancassurance market also faces sharing and greater depth and quality of information significant challenges and growing pains. Issues captured. related to fierce competition, constantly-evolving regulations and significant variations in market dynamics Looking ahead are all accentuated by product offerings that may not Positive macroeconomic and social factors will drive reform suit the long-term needs of consumers and divergent in the medium-term. The ageing population and concern over objectives of key banks and insurers. the adequacy of the safety net provided by the health system Generally speaking, current bancassurance products are will create significant additional demand for insurance. savings-oriented with simple design structures that are However, many insurers are now questioning their prospects widely accepted by Chinese customers. Selling the more in China and rethinking how to implement a profitable profitable risk-oriented products is typically more difficult, bancassurance strategy. although now being driven by legislation Despite these challenges, there is cause for optimism What’s driving the market? across the market due to the expansion of foreign insurance players and the growth of banks’ product As in other markets, the increasing internet penetration and portfolios. A relationship-based service, willingness and rapid adoption of smartphones, tablets and social media by capability to invest in understanding the clients’ needs China’s consumers has transformed entire sectors of the and an ability to embrace the digital revolution will be the economy. And, for the most part, digital disruption is being critical steps for success in bancassurance distribution embraced, enabled and monetized by insurers. across China. China’s players recognize that opportunities are bound to deliver digital innovation across the insurance value chain, from policy purchase and claims management to after-sales service. And they recognize the value that these channels provide to their bank partners, offering more personalized interactions and resulting in better cross-sell, higher

China life insurance premium and bancassurance growth

1,200,000 50%

1,000,000 40%

800,000 30%

600,000 20%

400,000 10%

200,000 0%

0 –10% 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Premiums (RMB$ million) Growth

Source: Credit Suisse, Asia Life Insurance Sector, 2014

16 The Power of Alliances

© 2016 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated. Market Spotlight: Australia An evolving established market

Largely dominated by four large domestic banks, a bank The introduction of the recent conglomerate capital standard for insurer and one large life company, the Australian life banks in Australia, for example, is expected to have a potentially insurance market is clearly led by the bancassurance channel. significant impact on the capital required to be held for life But while the market seems fairly stable for now, there are insurance businesses. This, in turn, is having a direct impact on signs that disruption – largely on the back of regulation – may the return on capital that can be achieved by the banks. Many fundamentally change the Australian bancassurance market of the life insurance businesses achieve mid-to-high single digit and create new opportunities for foreign and local players. ROEs, whereas the big banks in Australia target mid-teen ROEs which ultimately results in ROE drag for the Group. The banks’ dominance of the insurance industry stems from a shift in the model in the 1990s which led the largest banks The impact of conduct risk reviews and the trend toward to acquire significant fund management and life insurance simplifying corporate structures may also create additional businesses to complement their existing products. As a result, pressures (albeit recognizing that, in the long run, simplified the bancassurance model in Australia tends to focus on the bank- structures should have a positive regulatory impact). Banks life insurance crossover market, in which various bank distribution also face capital pressures in their own business from Basel III channels (including arrangements with third-party aligned financial rules and additional local APRA regulatory imposts, which are advice groups, bank-owned financial planning networks, bank sharpening the focus on capital management and efficiency. branches and direct solutions through traditional call centers and Looking ahead inbound web sites) combine to create a competitive advantage. Depending on how the rules are applied, some banks may Life insurance is still predominantly coupled with wealth decide to sharpen their focus onto high ROE segments management products for both retail and corporate which, inevitably, will lead to portfolio rationalization. Others customers but is increasingly being sold together with may decide to recalibrate and reduce return expectations to lending products (consumer credit insurance) and through reflect global levels. direct channels, which have lower distribution costs and generally higher returns compared to traditional channels. In either case, it is likely that the current trends in the bancassurance market in Australia will help diversify the What’s driving the market? business models of the large players, as strategies evolve While Australia’s bancassurance market seems fairly stable, and participants assess the best models going forward. there are a number of trends that may significantly impact the sector in the future.

Life insurance in-force premium (AUD$ million) and percent market share (Year ended Dec-14) 2,400 16% 2,200 14% 2,000 13% 13% 1,800 12%

1,600 10% 1,400 1,200

1,000 6% 5% 6% 800 4% 600 3% 400 200 0 TAL AMP AIA NAB CBA ANZ WBC Suncorp MetLife Zurich Others

Insurance companies Bank owned life insurers

The Power of Alliances 17

© 2016 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated. © 2016 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated. Market Spotlight: France Continued growth in a mature market

As the pioneers of bancassurance, it is perhaps not surprising The potential for new growth is also driving new activity in that the channel holds a dominant position (more than 60 the market with the latest Accord National Interprofessionnel percent) in the life insurance market in France and a growing (ANI), struck between unions and employers associations in proportion of the property and casualty market. 2013, requiring all employers to provide supplemental health insurance to their employees by January 1, 2016. The move Overall bancassurance in France is well-established and is widely expected to drive growth across the sector and mature. The past four decades have seen participants further supports the general bancassurance trend toward a develop different retail models that often depend on the level greater focus on professional and corporate clients in France. of development of the entity (with respect to the product mix and the nature of the insurer’s role). Looking ahead Retail sales networks have been extensively trained in In a market where large retail networks and close customer the insurance business and banks have largely focused relationships are the two competitive differentiators for development on simple, easier to sell insurance products bancassurers, organizations will need to carefully consider the that are often viewed by clients as a savings product more evolution of their retail network and, in particular, the growing than insurance. impact of new technologies on customers’ behaviors and buying processes. This will require banks to start seriously However, with the large number of banking, non-life and life considering how they might better integrate their insurance insurance products to promote, some insurers (such as BNP channels into their digital banking projects and planning. Paribas) have added their own sales workforce to support the retail banking network, thereby enabling the promotion of a However, continued growth and activity in the market may more sophisticated range of products such as unit-linked. largely depend on the regulatory environment as insurers continue to digest the requirements of Solvency II and What’s driving the market? banks continue to align to the demands of Basel III. Current Changes in regulation and new consumer protection legislation transitionary arrangements – such as the so-called ‘Danish are creating some new activity in bancassurance. For example, Compromise’ for Basel III (which gives banks’ insurance the Hamon Law, adopted by France’s parliament in early activities a risk weight of 370 percent instead of an equity 2014, enables policy holders to terminate their policies at any deduction on regulatory capital) – will end in 2021, creating point after one year. Clearly, this has the potential to increase future uncertainty for the market. the customer churn rate for insurance as customers start to shop around.

Bancassurance share of insurance distribution in France:

80%

64% 60% 60% 56%

42% 40%

20% 13% 8% 4% 1% 0% 1991 1995 2001 2013

Life insurance premium Property & Casualty

Source: BNP Paribas Cardif

18 The Power of Alliances

© 2016 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated. Own it, lease it or share it? FinTech provides lessons in fast-paced partnerships ver the past 2 years, FinTech “Creating partnerships and alliances in the FinTech has emerged as one of the Omost active deal arenas for sector has all the thrills and spills of a rollercoaster insurers around the world. Competition ride. But for those with the right attitude and safety for the latest financial services precautions, it can be exhilarating and well worth technologies has become fierce. FinTech financing rose four fold to the ride.” US$12 billion in 20145 alone as banks and insurers battled Private Equity and Venture Capital houses to secure the ‘next big thing’. Martin Blake The rapid introduction of new Partner and Chairman NSW, KPMG in Australia technologies such as telematics and the importance of data and analytics, also demonstrated to insurance executives just how quickly the market could be disrupted by a ‘good idea’ or non-traditional competitor. Technology suddenly topped the insurance business agenda, and FinTech – long the darling of the banking sector – quickly became the new ‘must-have partner’ for innovative insurers around the world. Yet the approach to driving innovation through FinTech partnerships is far from unified. Indeed, many of today’s more innovative insurers take a variety of approaches – often simultaneously – to secure the right portfolio of FinTech innovations.

Incubating innovation Against a backdrop of strong competition and rising prices for new technologies, some insurers are taking matters into their own hands and developing technology ‘labs’ or venture capital funds. For example, AXA established the AXA Lab in Silicon Valley in 2013 to accelerate the groups’ digital transformation and in 2015 launched a EUR200 million Venture Capital Fund to foster entrepreneurial discovery in insurance and improve customer

5 academicnexius.com/Goldman Sachs, Bitcon and the future of FinTech

The Power of Alliances 19

© 2016 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated. © 2016 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated. Ping An Venture, a VC experience.6 ’s Digital Accelerator • Promote digital culture initiative (also launched in 2013) is arm of • Work with early stage companies on focused on building new business Big Data, mobile, social media and Group, launched a models that can ultimately better serve sponsorships US$157 million fund to and build value for their customers.7 Group-level labs can help reduce some invest in US and Israeli This approach seems to indicate that of the usual disruption that accompanies 8 both organizations recognize that tech ventures. the introduction of new ideas into the their current capabilities and existing insurance sector, thereby overcoming corporate culture may not be conducive the ‘back book inertia’ that tends to to generating new and more radical drive insurers towards prioritizing the ideas. In fact, in our recent survey of existing book of business over the need more than 280 insurance executives for long-term change. In March 2015, AEGON globally, 74 percent said they lack the and HCL Technologies internal core skills to drive innovation.9 Another key benefit of elevating ‘labs’ to the Group level is that organizations Many of the labs currently being created opened a joint studio to are freeing their innovation capabilities are focused on ‘incubating’ new ideas, help Aegon’s existing and from the (often short-term) financial either through alliances with smaller pressures of the business, giving their potential customers to start-ups or through their own internal development process greater flexibility development process. And, as a result, employ digital channels and autonomy. The lab approach can be they are collaborating with FinTech to find new ways to very appealing for entrepreneurs who organizations to: manage their financial want to keep some level of control over • Invest in cross-industry innovations their new ideas. future.10 • Test new ideas in healthcare and wellness

The right model for the right strategy

Questions to consider when developing individual FinTech investment strategies: Strategy development • Have you created key performance indicators and metrics to monitor progress? • What are you trying to achieve? Valuation • How much control do you require over the technology? • How will you value the investment? • What is your long-term vision for the technology or innovation? • What are the associated implementation costs? Partner selection Post-deal considerations • Which organizations currently have the capabilities or • What changes are required to your operating model to technologies you require? embrace and maximize value from the investment • How will you prioritize partner identification and selection? • How will you integrate the potentially very different cultures • What is the right way to approach the new partner? • Who will own any new innovations or technologies that Due diligence emerge? • Do you know exactly what you are investing in and what • What Transitional Service Agreements may be required to you will receive in return? integrate the operations? • Have you assessed all third-party risks?

6 http://www.axa.com/en/news/2013/f1a097vwo1pxn59s4zwl.aspx 7 http://digital-accelerator.com/ 8 Ping An invests in US and Israel tech ventures 9 A New World of Opportunity: The insurance innovation imperative, KPMG International 2015 10 Aegon and HCL Technologies joint initiatives

20 The Power of Alliances

© 2016 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated. Sharing risks and benefits • Partnership: Those looking to tap Building on the success While Allianz and AXA are taking a more into a highly-technical or niche of ’s ‘Digital FinTech innovation may prefer to independent approach, other insurers Garage’ in , are creating their own models for select a partnership or outsourcing benefitting from FinTech innovations. model that provides access to the in 2015 the insurer For example, the Ergo Insurance Group new technology without requiring opened a Garage in significant up-front development partnered with Axel Springer, a Berlin- Singapore where based technology accelerator, to focus costs or risks. on “innovation in new technologies” • In-house, purchases and technical specialists, and encourage new start-ups in the partnerships: Initiatives that impact creative designers 11 FinTech sector. The Talanx Group the core of the underwriting decision and commercial teams teamed with Mercedes-Benz and Bosch capability may need to be developed in an initiative called Startupbootcamp fully in-house or by leveraging a explore, develop and test to share not only new ideas but combination of purchases and new insurance ideas to (presumably) also the associated costs partnerships. make financial services and risks.12 Monogamy not required more tailored and Sydney’s Stone and Chalk hub 15 demonstrates that many insurers As insurers seek to build partnerships accessible. believe that competitive collaboration and alliances in the FinTech sector, can lead to strong commercial they must be willing to explore multiple outcomes. The endeavor is funded strategies and opportunities at once. In by some of Australia’s largest fact, many of the leading organizations financial institutions.13 combine strategies to maximize investments and reduce risk. In 2015, AXA linked up with Niantic Labs (an internal Google start-up) to use the For example, we work with one insurer AXA logo in its reality game Ingress. The who is pursuing an M&A strategy to lock relationship has allowed AXA to reach down specific technology solutions to millions of new potential customers.14 support their target operating model; develop partnerships to improve their Taking the optimal approach distribution and sales models; and With so much activity in the FinTech employs in-house developers to bring sector, insurance executives are new ideas for their core underwriting now starting to rethink their ‘optimal’ engine. approach to investing in outside The reality is that the marketplace is innovation. Many of our client always changing, and good ideas may conversations center on finding the right emerge from different sources. Putting model or models to maximize returns your investment dollars and efforts from FinTech investments. into one or two initiatives, or tying your While, once again, there is no simple future to a specific investment model, ‘one-size-fits-all’ solution, the choice of may limit your flexibility to adapt to new ownership structure most often comes market conditions in the future. down to what insurers are trying to A multi-pronged strategy is critical; achieve with their investments: ownership is only one solution and may • Purchase: Those seeking to create a or may not be the best option, given new customer-interaction process will some of the potential challenges. We likely want to exercise tight control expect to see insurers take a variety of over things like customer outcomes approaches going forward to maximize and service levels. Outright purchase their potential to succeed. of the technology or company might work best.

11 http://www.axelspringerplugandplay.com/2014/corporate-partner-program-ergo-insurance-group-axel-springer-plug-play/ 12 http://techcrunch.com/2013/04/16/mercedes-benz-bosch-and-hdi-create-new-accelerator-with-startupbootcamp-berlin/ 13 http://www.smh.com.au/business/banking-and-finance/craig-dunn-to-chair-fintech-hub-stone-and-chalk-20150303-13tgnk.html 14 Axa reaches millions of people through augmented reality game Ingress 15 http://www.aviva.com/media/news/item/aviva-announces-digital-garage-in-singapore

The Power of Alliances 21

© 2016 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated. © 2016 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated. 5 key takeaways

Understand the reason: Rather than buying the ‘next big thing’, take time to carefully consider what technologies will 1 best respond to shifting consumer patterns and operational objectives. Consider the ownership requirement: Insurance executives will need to balance their need to control the 2 technology against the benefits of nurturing a more entrepreneurial approach. Don’t put your eggs in one basket: The FinTech sector is fast-moving and always changing; spreading your bets 3 across multiple horses may pay out better over the long-term. Run multiple models: Incubators, labs, alliances, acquisitions and joint ventures should all be on the table and 4 capable of running simultaneously and collaboratively to maximize investment. Watch the market carefully: The most successful insurance organizations have their fingers on the pulse of the 5 FinTech sector – some are now based in Silicon Valley – to track new trends and potential disruptors.

Case study KPMG takes on multiple investment strategies

It’s not just insurers that are looking to invest in FinTech SR7, a social media ‘listening’ firm while KPMG in the UK organizations. So, too, are the industry’s suppliers and recently partnered with McLaren Applied Technologies). business partners. We’ve also developed our own unique solutions and platforms, such as KPMG Magna (a financial risk tool) At KPMG, we adopted a strategy to maximize our global and KPMG Konduct (a customer insight platform) as network’s investments in Data & Analytics and FinTech. well as supporting the AIA, DBS and Infinity Accelerator In 2013, we established KPMG Capital as an investment programs with Nest in Hong Kong. vehicle to help our network develop partnerships and incubate and commercialize new ideas and technologies. Our experience suggests that this type of multi-strategy approach is the best way forward, particularly for At the same time, our individual member firms and national and mid-sized organizations seeking to create practices also have been partnering and conducting a new competitive differentiator through technology acquisitions to fill specific gaps within their own business enablement. areas (for example, KPMG in Australia recently purchased

22 The Power of Alliances

© 2016 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated. Partnering for digital value: The changing distribution landscape ver since the commercialization “Digital distribution and non-traditional channels of the internet, it has been clear Ethat the right technology alliances are creating unanticipated value for those with the can quickly and fundamentally change right agreements and alliances to reap the rewards. the digital distribution landscape in But insurers will need to be sure they are setting ways insurers alone could never have accomplished so quickly. themselves up for success with the partners they And today, alliances continue to create choose” significant opportunities for insurers to improve their distribution and outreach through partner technologies and methodologies. Indeed, alliances with Ellie Barlow tech-savvy partners spur digital value Digital Director, KPMG in the UK that otherwise might have taken years to develop; instead they are becoming rapidly available today. Finding the right technology partner is vital to advancing the process and adopting the right technologies. For example, one global insurer recently formed a strategic alliance with Facebook to develop its footprints in digital, social and traditional media globally. Such forward-thinking solutions to digital engagement could very well revolutionize the way insurers interact with clients.

Focus on the customer From a customer service perspective, technology is quickly becoming the preferred route of engagement. Tech-savvy customers enjoy greater efficiencies and feel more connected to their insurers and more confident about their product options. And they can easily access the information they seek, creating seamless opportunities and additional touch points for insurers beyond the annual renewal. Some of the more successful alliances in this area combine keen insight into customer preferences with the ability to create the right operating models to take advantage of such interactions.

The Power of Alliances 23

© 2016 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated. © 2016 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated. Allianz entered into an And, in doing so, are further enhancing Global retailer John Lewis taps multiple alliance with Deutsche two-way data sharing between brokers insurance providers to market products and their tech-enabled customers to its customers. This includes Ageas Telekom to launch digital which, in turn, is creating a strong for travel insurance19; Sterling Insurance services for retail and catalyst to cultivate new business. Company Ltd. for specialist home 20 corporate customers, insurance ; RSA for pet, wedding, event Creating non-traditional and home insurance21; and Friends allowing the company to distribution channels Provident for life coverage.22 And South America has seen significant growth in integrating its services New distribution channels are not the sales of micro insurance through third (advice, insurance limited to the internet. Indeed, many parties, such as retailers, drug stores and insurers are now looking to develop coverage and damage supermarkets.23 16 affinity deals and partnerships to drive repair) into one package. new business. In Russia, for example, Other innovative initiatives are taking new clients are tapped via mobile chains a more cross-industry approach. Bolt that now sell accident insurance,17 and Google Connect, from BOLT Solutions Inc. supermarket chains offer bill protection, is essentially a new distribution program travel, pet, accidental death and life that helps insurers join Google’s insurance insurance.18 aggregation site – Google Compare – and determine how it fits into their product and distribution strategies.24 Digital distribution partnerships are helping insurers to:

• Integrate services into a single package • Simplify trust setups for protection policy holders • Develop portals to enable better agent-broker interaction • Expedite customer claims via mobile chat applications • Focus on mobile technologies and secure infrastructures • Assist with personal mobile-based safety • Employ geo-based technology to allocate leads, which are • Adopt signature-free (e-sigs) applications automatically assigned to sales people • Analyze data from smartphone apps to help price motor • Create interactive sales tools and mobile apps risks individually and reward safe driving • Digitize the documentation process • Select prospects and policyholder audiences to market life insurance via email, display , social media, • Adopt software to improve production and underwriting mobile, and direct mail insurance reports

5 key takeaways

Think about the customer: The success of a distribution channel largely depends on consumer preferences and 1 demands, trends that insurers must understand before investing. Be open to non-traditional ideas: Selling insurance in supermarkets, over mobile phones and in vending machines may 2 be somewhat unorthodox but could unlock a new market entirely. Consider the additional value: The use of digital distribution channels opens the door to additional revenue or value 3 generation opportunities for insurers and their customers. 4 Explore affinity deals: Affinity deals and partnerships can also provide insurers with an established client base to market to. Don’t forget the basics: Whether for a distribution channel or a new technology, creating the right structure, operating 5 models and success factors is critical.

16 Allianz entered into a digital alliance with Deutsche Telekom 21 RSA and John Lewis 17 Euroset and Alfa insurance 22 Friends Provident and John Lewis 18 Supermarket chain Countdown partnered with Cigna and Southern Cross 23 Colombian insurers selling through super markets 19 Ageas and John Lewis partnership 24 BOLT Google Connect 20 John Lewis and Sterling Insurance Co. Ltd.

24 Te h PoWER of Alliances Market Spotlight: Africa Partnering for growth: Insurers leverage Africa’s telecoms networks

Forget Silicon Valley and Tel Aviv; if you are looking for mobile insurance innovation, take a look at Africa.

Technology organizations call it ‘leapfrogging’ – when a • Weather-index micro-insurance: country or region skips an entire generation of technology to – How does it work? This variation of the micro- become a world-leader. And so it has been with Africa and insurance model is intended to protect farmers from telecommunications. Landlines are rare – just two percent drought risk and excess rain. Farmers buy coverage of African homes have one, yet mobile penetration is among when purchasing agricultural inputs, registering the the highest in the world in many markets. In Egypt and South product electronically via a smartphone scanner. Africa, mobile phone penetration tops 100 percent; Nigeria Stockists collect premiums and transmit them via and Algeria are above 90 percent. Mpesa, which also disburses claims to farmers. Interestingly, the rapid adoption of mobile has allowed – Who is doing it? Kenyan insurance company UAP the continent to achieve another ‘leapfrog’ maneuver, this Insurance Limited partnered with mobile operator time in banking. The launch of Safaricom’s Mpesa mobile Safaricom and Switzerland-based Syngenta Foundation money transfer service in 2007 has utterly transformed the for Sustainable Agriculture (SFSA) to launch ‘Kilimo way people buy and sell items in Kenya; around half of the Salama’ crop insurance. country’s GDP now funnels through the Safaricom network each year. The initiative’s success has catalyzed dozens of • Mobile network insurance partnerships: similar systems around the world. – How does it work? Mobile network operators bear With mobile penetration and usage rates rising everywhere, insurance costs on behalf of customers, who are covered a small but growing number of insurers are now looking provided their monthly airtime consumption exceeds a to leverage Africa’s mobile leadership to achieve their own specified threshold. The included insurance coverage ‘leapfrog’ maneuver by partnering with leading mobile then increases commensurate to airtime consumption. organizations and local innovators to create entirely new – Who is doing it? A number of programs exist across products and services. Much of the activity has been in three the continent including in Ghana where Vanguard Life key areas: and BIMA, both local insurance providers have partnered • Micro-insurance: with MicroEnsure (the mobile insurance distributor) and Tigo Ghana (a mobile network operator). – How does it work? Similar to bancassurance, mobile network operators leverage their existing network and What makes these partnerships work? customer database to promote products, manage claims Besides the ability to share resources, R&D budgets and and handle customer inquiries through voice and SMS, risks, these innovative partnerships also leverage the core while insurers manufacture products, receive premiums value proposition of each party to create a new idea or and settle claims through mobile wallets. concept. For insurers, partnering with a trusted brand is also – Who is doing it? One of the first and most successful critical, particularly in markets where the public remains programs (Mi-Life) was launched in 2010 through a skeptical about the benefits of insurance. partnership between Hollard Insurance (one of South Ultimately, by creating partnerships with non-traditional Africa’s insurers), MTN Ghana (a mobile operator), players, insurers operating in Africa have been able to expand MicroEnsure (a rapidly-growing mobile insurance their market reach, improve their reputation, drive growth and distributor) and MFS Africa (a mobile wallet operator). inspire world-leading innovation.

Te h PoWER of Alliances 25 Our vision for the future

s this report clearly illustrates, customer segments in a user friendly there are many nuances to format driven by the customer) forming a successful alliance A • Partnerships to support and develop or partnership. The underlying financial innovation (e.g. incubators and drivers must be compatible but cultural innovation hubs) alignment, collaboration and flexibility are equally important. • Partnerships that create infrastructure to reduce the protection gap We believe there are major opportunities for companies willing to invest in new • Joint ventures and alliances to bring technologies. Many organizations are together complementary skillsets already committing significant resources (e.g. behavioral analytics capabilities to the types of initiatives outlined in this to support sales and produce report and will be first in line to market development) to the next generation of insurance In short, there is power in alliances that customers. can help support a new and endless Looking ahead, we expect deal combination of transactions leading to a activity in the near-term to focus on: profitable growth strategy going forward. What is still key for many insurers, is • The acquisition of companies that the need to establish collaboration as a bring complementary capabilities to core competency, be flexible and pursue the insurance sector (e.g. accessing multiple strategies to create optionality. How KPMG can help

KPMG member firms are working Our team can help you meet your with many of the leading insurance objectives to: groups to plan, execute and implement • Achieve corporate growth, realize their growth strategies, leveraging a synergy potential and profit objectives comprehensive range of services. • Create and execute on a well- Our dedicated Insurance Deal developed growth strategy Advisory team encompasses strategy, market entry, M&A, due diligence, • Release capital and enhance liquidity restructuring, valuations and integration from sale of core or non-core & separation related support operating businesses in all of the key global markets. • Restructure or wind down of non- All of our professionals are supported by core businesses KPMG subject matter experts, including • Implement an optimal separation plan our FinTech team with a developing network of 2,000 organizations, and our • Identify international business Joint Venture Advisory practice, which is portfolios and new opportunities unique among the Big 4 consultancies • Identify a wide pool of potential and works with clients to create and opportunities in your core markets operate successful joint ventures. • Understand value drivers, opportunities and risks related to potential acquisition targets • Design and execute an effective post-deal integration plan

26 The Power of Alliances

© 2016 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated. Contributors

Simon Phipps Sheel Gill Benjamin Tarac Partner, Strategy Director, Deal Advisory Partner, Deal Advisory KPMG in Hong Kong KPMG in Kenya KPMG in France E: [email protected] E: [email protected] E: [email protected] T: +852 2143 8813 T: +254 (0) 7095 76305 T: +331 5568 7381 Ellie Barlow Ram Menon Vivek Aranha Digital Director Partner, Advisory Financial Manager Due Diligence KPMG in Hong Kong KPMG in the UK KPMG in the US E: [email protected] E: [email protected] E: [email protected] T: +852 252 26022 T: +44 161 2464043 T: +1 212 954 3448 Wei Keat Ng Martin Blake Craig Mennie Global Financial Services Chairman, New South Wales Partner, Advisory High Growth Markets Lead KPMG in Australia KPMG in Australia KPMG International E: [email protected] E: [email protected] E: [email protected] T: +61 2 9335 8316 T: +61 2 9335 8671 T: +44 20 7311 1889 Additional reading

Demystifying the public-private partnership paradigm: The nexus between

Demystifying insurance, sustainability and growth the public private partnership paradigm Insurers are finding that innovating through public-private partnerships (PPPs) can The nexus between insurance, sustainability and growth lead to bottom-line growth through enhanced business opportunities and new

kpmg.com

KPMG INTERNATIONAL customers. In a recent survey, KPMG International found that more than 50 percent of respondents see innovation as key to growing their business. We interviewed several insurance industry executives and concluded that in innovation, culture and leadership are more important than the capital invested. We also found universal agreement that partnerships will be a key driver to growth. For the complete report please visit kpmg.com/insurance

A New World of Opportunity: The Insurance Innovation Imperative

A New World of Technology advances, evolving customer demands, increased regulations and new, Opportunity: The insurance innovation imperative more nimble entrants have placed intense pressure on the insurance sector to kpmg.com/insuranceinnovates KPMG INTERNATIONAL innovate. To explore this further, KPMG International surveyed 280 senior executives globally and augmented the data with insights from interviews with many of our more forward-thinking clients, both established and start-up, representing a cross- section of the industry. Our findings reveal that the insurance industry will need to pivot from a traditionally risk-adverse culture to one that encourages experimentation. Partnerships and alliances will play a feature role in helping the industry meet future ambitions and sustainable growth strategies. For more infomation visit kpmg.com/insuranceinnovates

The Power of Alliances 27

© 2016 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated. © 2016 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated. Contacts Gary Reader Georges Pigeon Europe, Middle East and Africa Global Head of Insurance Partner KPMG in the UK KPMG in Canada Mark Flenner T: + 44 20 7694 4040 T: +1 514 840 2178 Partner E: [email protected] E: [email protected] KPMG in the UK T: + 44 20 7311 4226 Mary Trussell Luciene T. Magalhaes E: [email protected] Global Insurance Innovation Lead LATAM Coordinating Insurance KPMG in Canada Partner Benjamin Tarac T: +1 647 777 5428 KPMG in Brazil Partner E: [email protected] T: + 55 11 2183 3144 KPMG in France E: [email protected] T: + 331 5568 7381 Ferdia Byrne E: [email protected] Global Insurance Actuarial Lead Marila Melo KPMG in the UK Partner Ralf Baukloh T: + 44 20 7694 2984 KPMG in Brazil Partner E: [email protected] T: + 55 11 3245 8337 KPMG in Germany E: [email protected] T: + 49 69 9587 3440 Navdeep Arora E: [email protected] Partner, Insurance Strategy Asia Pacific KPMG in the UK Zdenek Tuma T: + 44 20 7311 5647 Simon Donowho Coordinating E: [email protected] ASPAC Coordinating Insurance Partner Partner KPMG in the Czech Republic Mark Williams KPMG in China T: + 42 02 2212 3390 Global Separation and Integration T: + 852 2826 7105 E: [email protected] Lead, Insurance E: [email protected] KPMG in the UK Silvano Lenoci T: + 44 20 7311 2027 Joan Wong Partner E: [email protected] Partner KPMG in Italy KPMG in Hong Kong T: +39 0267 6431 Rob Lant T: + 852 2140 2862 E: [email protected] Global Insurance M&A Tax Lead E: [email protected] KPMG in the UK Gerdus Dixon T: + 44 20 7311 1853 Kenichiro Kato Partner E: [email protected] Partner KPMG in South Africa KPMG in Japan T: +278 2492 8786 Americas T: + 813 3548 5462 E: [email protected] E: [email protected] Laura Hay Dapo Okubadejo Americas Coordinating Insurance Jin Man Kim Partner Partner Partner KPMG in Nigeria KPMG in the US KPMG in Korea T: + 234 1280 9268 T: + 1 212 872 3383 T: + 822 2112 0786 E: [email protected] E: [email protected] E: [email protected] Ram Menon Siew Mei Chan Partner Partner KPMG in the US KPMG in Malaysia T: + 1 212 954 3448 T: + 603 7721 7063 E: [email protected] E: [email protected]

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The information contained herein is of a general nature and is not intended to address the circumstances of any particular individual or entity. Although we endeavor to provide accurate and timely information, there can be no guarantee that such information is accurate as of the date it is received or that it will continue to be accurate in the future. No one should act on such information without appropriate professional advice after a thorough examination of the particular situation. © 2016 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International. Designed by Evalueserve. Publication name: The Power of Alliances Publication number: 132899-G Publication date: March 2016