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20 Green Remodeling: 36 Exclusive www.HousingZone.com JULY 2011 JULY 2011 2011 JULY 40 UNDER 40 MODEL GREEN REMODEL WINDOW TRENDS 20 GREEN REMODELING: Model home shows green technology 36 EXCLUSIVE RESEARCH: Project price declines slowing 48 PRODUCT TRENDS: Energy effi ciency leads Jeremy Jackson and window trends Brandon LeRoy are two of the industry’s next WWW.HOUSINGZONE.COM 40 generation of leaders Under 40 Everyone knows that if you don’t have the right tools, you can’t get the job done. And only Ford offers the widest range of work vehicles,* to make sure that you have the right one. Durability and dependability are only two of the reasons why Ford is the leader in commercial trucks. With the versatility and variety of smart customizations, your truck will have brains to go with the brawn. Step up to the top of the tool chain at ford.com/commercial-trucks. *Based on division offerings. Excludes SUVs and cars. circle 750 The BehrProSM Experience Tour is coming your way! Come see how we make your business our business. BehrPro—a completely new and better experience created for Pros like you. Meet us at a participating Home Depot store near you to: . Learn about new products and service offerings . Demo BEHR® and KILZ® products for yourself . Check out a 2011 Ford F-150 XLT you could win* . Pick up a free t-shirt or hat . Enjoy our hospitality from 8 am to 2 pm Register for a chance to win a 2011 Ford F-150 XLT. *See official rules for details. Scan this code or visit us online at behrproexperience.com for more tour information and a chance to win a 2011 Ford F-150 XLT. (Download a QR code reader from your mobile app store.) circle 751 CONTENTS JULY 2011 ON THE COVER: Jeremy Jack- UNDER son and Brandon Leroy of Jackson and Leroy Remodeling. THE LEADING EDGE 12 Mark Richardson: What it takes to be a sales superstar 14 Craig Durosko: Empowering employees with open book 16 Economic Update: D.C., Denver, New York show best price growth 18 Industry News: Voters support offi cials who back housing 20 Green Remodeling: Model home shows green technology 23 FEATURES PHOTO BY HEATHER GEORGE 23 Cover Story: 40 Under 40 40 young leaders shaping the future of the industry 36 Research: Project Trends Project price declines slow, but homeowners opting for more kitchens and bathrooms to get more bang for the buck 40 Project Spotlight: Architect + Contractor = Smart Remodel Savvy team aces a demanding whole house makeover 46 Exterior/Replacement: 5 tips for selling without tax credits Effective selling strategies take precedence in post rebate period 54 Kitchen & Bath Design: Outdoor kitchens 40 Design strategies for creating better, more functional outdoor kitchens 50 58 NEW PRODUCTS 50 Product Trends: Windows 58 Product Introductions 61 Doors & Accessories 64 Business Solutions EDITORIAL 61 64 8 Sweet: Lead paint rules hurting the good guys 6 Professional Remodeler www.HousingZone.com JULY 2011 circle 752 Editorial VOL. 15 NO. 7 By Jonathan Sweet, Editor in Chief Lead paint rules hurting the good guys 3030 W. Salt Creek Lane, Suite 201 Arlington Heights, IL 60005-5025 847/391-1000 • Fax: 847/390-0408 he EPA’s LRRP lead paint rules put us, as before the rules were in place, the best remodel- STAFF an industry, in an awkward place. ers were taking steps to control dust and other EDITORIAL DIRECTOR/PUBLISHER Patrick O’Toole T We have a rule that is, by all accounts, in- contaminants. Now, homeowners aren’t getting 847.954.7919 creasing the cost of doing business; driving work even that basic protection. [email protected] EDITOR IN CHIEF toward unlicensed, fl y-by-night contractors; and is Government enforcement is exactly what’s Jonathan Sweet being infrequently enforced. needed here. This may be hard to swallow for 847.954.7940 [email protected] It’s also a rule we can all agree stems from a an industry that strongly believes the famous SENIOR CONTRIBUTING EDITOR noble goal: protecting children from the quite- Ronald Reagan quote: “The nine most terrifying Wendy A. Jordan real dangers of lead-based paint in older homes words in the English language are, ‘I’m from the INDUSTRY ADVISER/COLUMNIST Mark Richardson during remodeling. government and I’m here to help.’” CONTRIBUTING EDITORS Unfortunately, right now that’s not happen- The rule is not going away, whatever you may Craig Durosko, Jud Motsenbocker, Tom Swartz DESIGNER ing. Ever since the rules took effect last year, wish — not with many cash-starved states taking Kelsey Hiebert I’ve been hearing from remodelers across the over administration and fi nding a way to make EVENTS MANAGER country about the Judy Brociek VP, BUILDING GROUP - PRINCIPAL negative impact on their Tony Mancini business. Stories of jobs “The reality is, right now, the rule DIRECTOR OF AUDIENCE DEVELOPMENT lost to the cheaper unli- Doug Riemer is doing more to harm children DIRECTOR OF CREATIVE SERVICES & PROMOTIONS censed contractor or to Sandi Stevenson homeowners opting to than it is to protect them.” EDITORIAL AWARDS do the work themselves American Society of Business Publication Editors Awards: 2010 National (2) • 2009 Midwest (1) • 2008 National are all too common. (1) and Midwest (3) • 2007 National (1) and Midwest (1) Coverage of lead paint here in the pages of Profes- money off of it. • 2006 Midwest (3) • 2005 Midwest (1) • 2004 National (1) and Midwest (3) • 2003 National (3) and Midwest (4) sional Remodeler or on HousingZone.com is sure The best we can hope for is a level playing Jesse H. Neal Awards: 2003 National Business Journalism Certifi cate • 2002 Editorial Achievement Award • 2001 to garner emotional responses. Simply check fi eld, and that means rigid enforcement and a Editorial Achievement Award • 2000 National Business out the “Feedback” page on p. 10 for just a few serious consumer education campaign by the Journalism Certifi cate (2) • 1999 Editorial Achievement Award • 1998 Editorial Achievement Award examples. government. So far, the EPA has been pathetically NARI recently surveyed inadequate at both of these. SUBSCRIPTION INQUIRIES Circulation Department its members and found Read my blog at That said, there’s still the open issues Professional Remodeler www.HousingZone.com 3030 W Salt Creek Ln Ste 201 that 77 percent of them of the removal of the opt-out provision, Arlington Heights Il 60005-5025 have had homeowner and the proposed requirement of post- CORPORATE clients say they would opt to do their own remod- project clearance testing. Those are two addi- eling or hire someone else in order to avoid the tions to the rules, in response to pressure from CHAIRMAN EMERITUS (1922-2003) H.S. Gillette extra costs of complying with the new regulations. the Sierra Club and other groups, that could still CHAIRPERSON In the same survey, only 39 percent of NARI be blocked. K.A. Gillette PRESIDENT/CEO remodelers said their clients are familiar with NAHB and NARI have both taken active roles in E.S. Gillette the EPA’s LRRP rules — and that included, in lobbying the federal government to address these SR. VICE PRESIDENT many cases, homeowners who were only familiar issues, but need help. At a certain point, they’re Ann O’Neill SR. VICE PRESIDENT, CFO with the regulations because the remodeler had seen as just two more special interest groups. David Shreiner educated them. Every voice helps, so reach out to your congress- VICE PRESIDENT OF CUSTOM MEDIA, CREATIVE SERVICES AND CONTENT MANAGEMENT The reality is, right now, the rule is doing more men and senators to let them know the impact Diane Vojcanin to harm children than it is to protect them. Even this is having on your business. VICE PRESIDENT OF EVENTS Harry Urban Contact me at [email protected] or 847.954.7940 SR. VICE PRESIDENT or follow me on Twitter: @SweetEdit. Rick Schwer 8 Professional Remodeler www.HousingZone.com JULY 2011 Resists Stains Beautifully Fiberon Horizon® composite decking with PermaTech™ technology provides the ultimate in stain and fade resistance and the most realistic, exotic, tropical hardwood looks. From ketchup spills to greasy grills, no other decking retains LWVEHDXW\ORQJHU%DFNHGE\D\HDULQGXVWU\ÀUVWVWDLQDQGIDGHUHVLVWDQW warranty, worry less about the mess with Fiberon. VIEW DEMO www.fi berondecking.com Facebook is a registered trademark of Facebook, Inc. circle 753 THE LEADING EDGE Feedback WHO GOT FAT? ding materials that can be salvaged and reused some contractors will lose all they have worked for While I agree with your assessment that people in new construction. because of it. The only missing ingredient is for buy for primarily emotional reasons, and some Stephen T. Sears the general public to know about this. over spent on their homes, I take strong issue with Brick Industry Association Thomas Pendery your comment that remodelers “got fat” during Thomas Pendery Architect Inc., Columbus, Ohio the boom years. (“The power of rationalization,” LEAD PAINT RESPONSES May 2011) We received several responses to our coverage in You can argue about the magnitude of the fi ne, I’ve been in this business for 30 years and print and on HousingZone.com of the NAHB’s lead but I don’t think you can dispute these people know a lot of remodelers all over the country and paint lawsuit and the fi nes recently handed down by weren’t taking good care of their clients nor the while our schedules may have been fuller with the EPA. Here are a few representative samples: general public, and deserve some kind of censure. work scheduled out further, I don’t know anyone Some of the EPA requirements are probably over who “got fat.” Even if we were able to keep our I have been in this business for more than 30 the top, but the basic point — LEAD IS BAD margins up a bit so we could make our 8 to 10 years.
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