iF awards 2012 – text modules for your press communication

As an iF award winner, you can now start to communicate your success. The following text modules are meant to make the creation of press information as easy as possible for you.

Page 1/2: General information Page 3: iF award 2012 Page 4: iF award 2012 Page 5: iF packaging award 2012 Page 6: iF material design award 2012

EXHIBITION All award-winning entries from the four iF design awards 2012 will be presented – either live or as multi-media installations – at the iF design exhibition Hannover, which will run in parallel to CeBIT (06 – 10 March 2012) at the Hannover exhibition center. Additionally, for the first time, all entries will also be shown at the iF design exhibition Hamburg: right in the center of the new HarborCity, Hamburg offers a superb meeting point for the media and design industries and for everyone interested in design and . And finally, the iF award winning entries will also travel to China to be presented at the iF design exhibition Hainan, one of the most attractive locations in China, both in terms of tourism and business.

iF INTERNATIONAL FORUM DESIGN GmbH and iF INDUSTRIE FORUM DESIGN e. V. For almost 60 years, iF Industrie Forum Design e.V. has been closely linked to the German city of Hannover. The association was established as a result from the 1953 Sonderschau formgerechter Industrieerzeugnisse and, in 2002, was complemented by the iF International Forum Design GmbH, which is responsible for all areas of business. Over the years, the institution has developed into a modern service provider that fulfills a crucial mediator function between design and industry and business. With its work, iF delivers a significant contribution to the successful provision of design services for businesses and markets and to the strengthening of design awareness in the public. iF is widely known for the iF design awards, a prestigious and longstanding label of good design. With offices in Munich, Taipei, Korea and Brazil, iF has extended its operations and can be contacted directly at all of these locations.

iF ONLINE EXHIBITION All award winners from all four iF design awards 2012 are on show in the comprehensive iF online exhibition at the iF website: www.ifdesign.de. This includes both the current iF design award winners and those from earlier

years. Products are presented with images and descriptions and with information on manufacturers and .

AWARDS CEREMONY For the first time, the awards ceremony – the iF design awards night – is to take place during Munich Creative Business Week, on 10 February 2012. The iF gold awards for outstanding design skills will be announced at the awards ceremony where the gold award winners will receive their iF gold trophy, designed by Herbert H. Schultes.

iF WEBSITE You can find all information on the iF design awards 2012 and additional press material on the iF website at: www.ifdesign.de.

iF YEARBOOKS 2012 All award winners from all four iF design awards 2012 will be published in two comprehensive and attractive reference books: the iF yearbook product + material 2012 and the iF yearbook communication + packaging 2012. The iF yearbooks will be published in March 2012 by iF’s own publishing house, iF DESIGN MEDIA GmbH.

An information-packed collection of contemporary design The iF yearbooks 2012 include all award winners of the iF design awards 2012 and offer exciting insights into the world of outstanding design. Besides introducing the award winners, the books include jury statements, expert notes and a comprehensive directory of manufacturers and designers. The yearbooks are aimed at manufacturers, designers and communicators in the areas of business, media and politics, as well as at the design-interested public. Documenting one of the most renowned design awards in the world, the iF yearbooks reflect modern times and trends.

iF product design award 2012

Recommended text for your iF design award press release

“For 58 years, the iF product design award has been an internationally recognized label for award-winning design and the iF brand has become a symbol for outstanding achievements in design. Today, iF is represented in Hannover and Munich (Germany), Taiwan, Korea and Brazil.

We are delighted to let you know that – out of 2,923 entries – our product has won an iF product design award 2012 and will be recognized with the renowned iF label. Our XXX product was entered in the XXX category.

Tip: Why not use the iF logo in your communication? It is an instantly visible symbol of your success! You can download it in the my iF area (communication for award winners). iF GOLD AWARDS This year, there will be ______iF product design award winners. The jury has already selected the 60 iF gold awards – the special recognition for the very best – from all winners of an iF product design award 2012. They will be announced on 10 February 2012 during the awards ceremony in Munich (Germany).

CATEGORIES The iF product design award 2012 was assessed in 16 different categories:

01. transportation design 02. leisure / lifestyle 03. audio / video 04. telecommunications 05. computers 06. office / business 07. lighting 08. furniture / home textiles 09. kitchen / household 10. bathroom / wellness 11. buildings 12. public design / 13. medicine / health+care 14. industry / skilled trades 15. special vehicles / construction / agriculture 16. advanced studies

EVALUATION CRITERIA The jury considered criteria such as design quality, finish, choice of materials, degree of innovation, environmental impact, functionality, ergonomics, of intended use, safety, brand value and branding and aspects of

.

iF communication design award 2012

Recommended text for your iF design award press release

“Since its introduction in the year 2004, the iF communication design award has been among the top national and international awards. Those who are successful here, have delivered an outstanding piece of communication design. In the iF communication design award, advertising agencies, communication designers and their clients, manufacturers, designers, architects and interior architects face the jury judgment. Entries are assessed according to criteria such as target audience-specific communication and content, design quality and creativity, customer relevance, cost effectiveness, originality and innovation.

We are delighted to let you know that – out of 1,054 entries – our product has won an iF communication design award 2012 and will be recognized with the renowned iF label. Our XXX product was entered in the XXX category.

Tip: Why not use the iF logo in your communication? It is an instantly visible symbol of your success! You can download it in the my iF area (communication for award winners).

iF GOLD AWARDS This year, there will be ______iF communication design award winners. The jury has already selected the 30 iF gold awards – the special recognition for the very best designs – from all winners of an iF communication design award 2012. They will be announced on 10 February 2012 during the awards ceremony in Munich (Germany).

CATEGORIES The iF communication design award 2012 comprised 6 different categories:

01. digital media 02. product interfaces 03. print media 04. crossmedia 05. corporate architecture 06. game art

EVALUATION CRITERIA Entries were assessed according to criteria such as animation, atmosphere, interface, screen design, , sound, photography, product communication, image, sales promotion and corporate publishing.

iF packaging design award 2012

Recommended text for your iF design award press release

The iF packaging design award focuses on appearances: creative packaging designs that entice us to buy, that are easy to handle and where both economic and ecological criteria have been considered deserve being recognized with the iF label. Introduced in 2008, the iF packaging design award is still young. Since its second presentation in 2011, the iF packaging design award is well on its way to become the award for economically and ecologically sustainable packaging design. Whether it’s about packaging, packaging graphics and packing materials: the iF packaging design award offers manufacturers, developers and designers the opportunity to impress an international public with their outstanding designs.

We are delighted to let you know that – out of 248 entries – our product has won an iF packaging design award 2012 and will be recognized with the renowned iF label. Our XXX product was entered in the XXX category.

Tip: Why not use the iF logo in your communication? It is an instantly visible symbol of your success! You can download it in the my iF area (communication for award winners).

iF GOLD AWARDS This year, there will be ______iF packaging design award winners. The jury has already selected the 5 iF gold awards – the special recognition for the very best designs – from all winners of an iF packaging design award 2012. They will be announced on 10 February 2012 during the awards ceremony in Munich (Germany).

CATEGORIES The iF packaging design award 2012 was assessed in 9 different categories:

01. sales packaging 02. gift boxes / limited editions / promotion packaging 03. displays 04. transport packaging 05. packaging graphics 06. packaging materials 07. packaging formdesign 08. process 09. advanced studies

EVALUATION CRITERIA The jury considered criteria such as design quality, finish, choice of materials, degree of innovation, environmental impact, functionality, ergonomics, visualization of intended use, safety, brand value and branding, symbolism and independence, aspects of production and logistics and of universal design.

iF material design award 2012

Recommended text for your iF design award press release

The choice of material is a crucial factor in the overall design quality of a product. The iF material design award recognizes materials that effectively contribute to the successful implementation of good and sustainable product design. The focus is on newly developed materials and on products or production techniques that use new or existing materials and material properties in an innovative and intelligent way. Since its introduction in the year 2005, the iF material design award has become an important platform for the area of materials, an area that has gained increasing importance every year.

We are delighted to let you know that – out of 97 entries – our product has won an iF material design award 2012 and will be recognized with the renowned iF label. Our XXX product was entered in the XXX category.

Tip: Why not use the iF logo in your communication? It is an instantly visible symbol of your success! You can download it in the my iF area (communication for award winners).

iF GOLD AWARDS This year, there will be ______iF material design award winners. The jury has already selected the 5 iF gold awards – the special recognition for the very best designs – from all winners of an iF material design award 2012. They will be announced on 10 February 2012 during the awards ceremony in Munich (Germany).

CATEGORIES The iF material design award 2012 was assessed in 4 different categories:

01. material / material properties 02. smart material 03. process 04. material application

EVALUATION CRITERIA The jury considered criteria such as degree of innovation, comparison with existing materials and processes, environmental impact (in production and/or use), potential for development, design quality, functionality, ergonomics and safety.