PRESSEINFORMATION [3] Hannover/Munich, 28 February 2014

Courage instead of convention: The winners of the iF communication award 2014 are honoured at the BMW Welt in Munich

Whether it’s a website, an annual report or an advertising campaign, those who want to communicate their message clearly and creatively must stand out from the crowd. A high- jury of international design experts recognized 311 such entries in the iF award 2014. The jury was especially impressed by 20 entries whose extraordinary design quality deserved special recognition with an iF gold award. The awards ceremony, the iF design awards night, took place on 28 February 2014 at BMW Welt in Munich where iF CEO Ralph Wiegmann presented the winners with the coveted trophy.

From a total of 1,102 entries in the iF communication design award 2014, 311 were recognized with the iF label. The participants, who came from 28 countries, included advertising agencies, communication , manufacturers, designers, architects and interior designers.

“We were thrilled by the courage of many participants who dared to take a new idea and start from scratch, thus developing totally new approaches. Our means of communication are changing dramatically each year, with ‘new’ becoming ‘old’ within the blink of an eye. If companies want to be cutting-edge and want to remain relevant players, they have to be prepared to constantly reconsider their communication channels and, if necessary, to leave behind conventional technologies and concepts. Those who’ve done this successfully this year have submitted extraordinary entries and have been recognized with an iF communication design award 2014”, said the jurors of this year’s awards.

The Jury

Alongside jury chair Prof. Fritz Frenkler (f/p design GmbH, Munich/Germany) the jury for the iF communication design award 2014 consisted of: Dan Ahn (Intergram Design Studio, Seoul/South Korea), Ralph Bremenkamp (frog, Munich/Germany), Conrad Caine (CONRAD CAINE GmbH, Munich/Germany), Christian Dworak (Mutabor, Hamburg/Germany), Tom Hirt (ERCO Leuchten GmbH, Lüdenscheid/Germany), Danielle Huthart (Whitespace Hong Kong Ltd., Hong Kong/China), Peter Ippolito (Ippolito Fleitz Group GmbH, Stuttgart/Germany), Ronald Kapaz (Oz Strategy + Design, Rio de Janeiro, Brazil), Monika Lepel (LEPEL & LEPEL Architektur, Cologne/Germany), Steve Leung (Steve Leung Designers Ltd., Hong Kong/China), Tommy Li (Tommy Li Design Workshop Ltd., Hong Kong/China), Florian Petersen (cgi STUDIO GmbH, Berlin/Germany), Volker Pook (BTK Berlin, Berlin/Germany) and James Turner (Sony Design Center Europe, Surrey/Great Britain).

From 1 March 2014: all award-winning entries on display in the iF design exhibition Hamburg

On March 1st, one day after the official awards ceremony at BMW Welt, the iF design exhibition Hamburg will present the first (of three) shows featuring the winners in the iF design awards 2014. Until June 2014, the award-winning entries in the iF packaging design award and in the audio/video, telecommunications, computer and office/business categories of the iF award will be presented as original products. The winning entries in the iF communication design award and in the research + development/professional concepts categories will be shown in digital format.

>> Dates and exhibits for the two following 2014 shows can be found online at: http://www.ifdesign.de/exhibitions_index_e

NEW: the iF DESIGN App

The new free iF DESIGN App was launched on the night of the awards ceremony. All award-winning entries are presented in a stunning digital format, featuring more than 3,300 animated images and videos, as well as comprehensive descriptions. The first version also includes the 2013 award winners. In addition to information on award-winning entries, the iF DESIGN App also includes juror biographies for both years. http://www.ifdesign.de/media_app_en

iF online exhibition on www.ifdesign.de

From 28 February 2014, all award-winning entries will be shown in the iF online exhibition: www.ifdesign.de

At a glance iF communication design award 2014 _1,102 Entries _6 Categories • 01. digital media • 02. product interfaces • 03. print media • 04. crossmedia • 05. corporate / • 06. research+development/professional concepts

_311 iF design awards _20 iF gold awards _iF online exhibition: www.ifdesign.de

Your contact for further information and images: iF press office Cologne | Hannover Kevin MacArthur, Helena Broustin neumann Eigelstein 103-113 50668 Köln Germany phone +49 (0)221-91 39 49-0 fax +49 (0)221-91 39 49-19 [email protected] www.ifdesign.de

For detailed information on Munich Creative Business Week: www.mcbw.de