CTUR THEMATIC NETWORK Third seminar, Thematic Conference September 28-29 2009 Trieste (Italy)

“Trieste: A gateway to the Mediterranean in the heart of Europe”

Theme 1/Transforming, regenerating, adapting the physical and environmental components of the port city system “Regeneration & Environment concern”

The report, written by Pauline Geoghegan – CTUR thematic expert - refers to the seminar work, and contri- butions of Gaetano Mollura – CTUR Lead partner, Joseph Tomatis – CTUR Lead expert, Carine Guidali - thematic expert and CTUR partners that attended the meeting. Anna Arena, Cristina Fato and Giovanni Hoffmann, lead partner staff contributed to the editing of this report .

CONTENTS

1. THE CTUR SEMINAR IN TRIESTE 1

2. TRIESTE: FOCUS ON THE HOST CITY 2

2.1 Welcome to Trieste 2

2.2 Trieste: a European Waterfront 2

2.3 Trieste cruise promotion 4

2.4 Trieste Port Authority 6

2.5 The Port Authority of Trieste 7

2.6 Trieste Local Support group 8

2.7 The Trieste Local Action Plan 9

3. CTUR PARTNER CITY PRESENTATIONS 10

3.1 Istanbul 10

3.2 Rostock 10

3.3 Rhodes 11

4. THEMATIC INTRODUCTION 12

5. CTUR CASE STUDIES 14

5.1 Matosinhos case study: the South Matosinhos urbanisation plan 14

5.2 The environmental challenges for port cities 15

6. CTUR PARTNERS MOVING FORWARD: PROGRESS WITH LOCAL SUPPORT GROUPS AND LOCAL ACTION PLANS 17

6.1 Progress with Local Support Groups 17

6.2 Progress with Local Action Plans 18

7. PROJECT MANAGEMENT ISSUES 20

Appendix 1: Programme of the Trieste seminar 21

Appendix 2: Participants at the Trieste seminar 23

Appendix 3: Power Point Presentations made during the meeting in Trieste 24

I URBACT CTUR 3rd thematic seminar Trieste (Italy) September 28-29 2009 1. The CTUR seminar in Trieste

The third thematic seminar of the URBACT First learning from the seminar network CTUR (Cruise Traffic Regeneration of Key is the close cooperation between city and City Port Heritage as a key for sustainable port in the planning and execution of facilities economic, social and urban development) was to enhance the hosting of cruise ships and held in Trieste, Italy, on September 28 th and their passengers. This has meant that urban 29 th 2009. This was the second seminar on heritage regeneration projects in the area transforming, regenerating, adapting the close to the sea are transforming the city cen- physical and environmental components tre to a modern pedestrian seafront set of the port-city system , this time with the against the rich heritage backcloth of the 18 th sub theme of environmental concerns . century city centre. Disused docks areas and their buildings are planned to become further Seminar programme facilities for the city, housing shopping and The meeting was hosted by the Municipality of cultural activities. The plans to develop the Trieste, with the Port Authority of Trieste. It cruise shipping area are seen in the context of was attended by representatives of all the a wider overall plan for the port which encom- CTUR partners, welcoming for the first time passes a wide variety of functions (commer- the cities of Rostock (Germany), Rhodes cial, etc), reflecting the city’s position at a (Greece) and observer partner Istanbul (Tur- cross roads of commercial and tourism ship- key), who each presented their city and the ping routes. key issues that they wish to address in CTUR. An ever present challenge to cruise tourism in The focus on the city was introduced on the Trieste is the proximity of Venice, and the first day by interventions from the city and the competition that this presents. Thus Trieste port authority, including a presentation of a emphasises its hosting quality, the possibility case study on the creation of a Master Plan of mooring opposite the main city square, and for the port in close cooperation with the city. the variety of destinations easily reached from Participants benefitted from a presentation of the city; in order to achieve this, working with some key learning from the recent AIVP con- a wide variety of actors becomes essential. ference on the theme of “Port cities, tourism The Local Support Group in Trieste reflects as a main driver?”. A wide ranging collection this cooperation, as the seminar participants of good practices along the theme of “Envi- heard from its members about their role in the ronmental challenges for port-cities” was ad- transformation of the city to host the cruise dressed by the representative of the Interna- tourism business. They include the Municipal- tional Association of City Ports, partner of ity of Trieste Director of Economic develop- CTUR. The city of Matosinhos presented a ment, a representative of a shipping company, case study of the conversion of a former in- the Director of communications of the Munici- dustrial area to an upmarket sea front housing pality, the Director of the Port Authority, the area. Trieste passenger Terminal and the Director The second day of the seminar gave the part- of the Trieste airport, and more besides, who ners the opportunity to share their experience were unable to attend the seminar. These in- on the development of Local Support Groups clude, among others, the railway company, as well as progress towards their Local Action the regional tourism agency, and the union of Plans. They were also reminded of project large and small hotels. management issues such as the choice of fu- ture case studies and financial reporting. The The third seminar of the CTUR network on the seminar ended with a visit of Trieste by sea, theme of the transforming, regenerating, followed by a meeting with the President of adapting the physical and environmental the Port Authority. components of the port-city system will be hosted by Dublin, on December 10-11 2009, with the subtheme of Cruise facilities & Transport connections .

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1 URBACT CTUR 3rd thematic seminar Trieste (Italy) September 28-29 2009

Photo by Pauline Geoghegan

2. Trieste: focus on the host city

industrial area of the port. The northern part 2.1 Welcome to Trieste (old port) includes areas where port activities Councillor Paris Lippi, Vice Mayor of Trieste, are being divested to be substituted with oth- responsible for maritime affairs and EU funds . ers that are compatible with urban activities. The centre of the waterfront is open to the city Big efforts have been made to bring back cruises to Trieste, yet Trieste pays the price of centre, where the “city embraces the water- being close to Venice, an “unfair competition”. front”.. The city centre is accessible: to the North by rail, to the South by highways, to the Our approach to this problem is to provide: easy mooring facilities, in the centre of the city centre with its maritime activities. (opposite Piazza Unità). Other cities moor away from the city centre. Trieste offers cruise passengers a town that is accessible. Visits are short, so the aim is to provide tourists with the best possible support. 2.2 Trieste: a European Waterfront Carlo Tosolini, Head of the Department of ur- ban planning, Municipality of Trieste Until some time ago Trieste was right on the border between the Eastern and Western blocks. Now it is at the heart of an enlarged 1. Trieste waterfront. Photo by Pauline Geoghegan EU, at the crossroads of rail, road and sea On the docks along the waterfront are impor- links. The sea is an important element for Tri- tant facilities for harbour activities: harbour este. A third of its territory is washed by the master’s office, marinas, ‘finance police’ and Adriatic Sea. The urban area facing the sea is other structures. entirely taken up by port facilities: The main activities of the city are carried out The northern (old) part of the city is the loca- in an area that faces the waterfront. This in- tion for the cruise port and seaside resorts. A cludes the main administration activities, and considerable part of the coast is accessible for the Piazza is a centre for cultural activities, seaside resorts and tourism. The southern embassies, banks, religious and cultural cen- part (new port) includes the commercial and

2 URBACT CTUR 3rd thematic seminar Trieste (Italy) September 28-29 2009 tres, modern art and historical museums. Ex- the area around Piazza Libertà, the project for hibitions take place in the former fish market the regeneration of the on the seafront. waterfront, the project The most important works, either complete or for a marina and for planned, are the regeneration of the “ex Silos” the renewal of the “continuous area, the roads upgrade, the regeneration of “Porto Lido” area. dialogue is the old city, and the regeneration of "Campo Porto Lido is a project needed” Marzio". The ‘Silos’ is a space of 100 000 m3 for a new marina for between the railway station and the port, fac- boats and yachts, to ing Piazza Libertà. Dating from the 19 th cen- be realized in the final tury it has since been abandoned. Now re- part of the waterfront (in the area of Campo generation is about to start to turn it into Marzio). shopping areas, a multifunctional centre, con- Decisions on the use of the port area are gress facilities and other services, as well as compared with land use planning projects the surrounding areas (for example the adja- through specific procedures that are the result cent square). The waterfront has been im- of special arrangements between institutions proved for pedestrians and bike paths. and citizens. The medieval centre had been abandoned, Questions: In Naples there is an agreement and surrounded by walls to prevent the old between port and city. In Trieste is there shar- walls collapsing. Thanks to EU funding the ing of decisions at all stages? What about the restoration of these buildings has been citizens’ involvement? How are projects de- launched through an URBAN project. Restora- signed, through competitions or otherwise? tion will be fully respectful of the historical tex- A Master plan has to comply with the local ture of the city and its economic activities. town plan of the city. On land owned by the In the Campo Marzio area (south part of the government it must be in harmony with the waterfront) and hinterland, with the new plan- competent authority. It is not always easy to ning of the city, activities are moving to other get port and city to work together, so an on- buildings, and these new areas (administra- going process of mediation is required. For tion etc) could re launch the area. A former example for the redevelopment of the old port, tank storage area has been transformed into once the port authority decided to redevelop, it an exhibition centre, promoting a part of the wanted to focus on commercial activities, but city which was formerly part of its cultural life. needed to make an agreement with the mu- Planning of the area in cooperation with the nicipal authorities. So the port tuned the plan Port Authority includes planning schemes for to the other authority. More time elapsed and the area. Interventions go hand in hand with a the agreement was changed. Continuous dia- ‘service agreement’ to agree the planning of logue is needed. the port area. Concerning the in- Inhabitants had a role: they were able to share volvement of citi- and participate in the project through the “The port zens, this is built into elected council, independent from central cannot sur- the planning proc- government. Citizens participated by making vive without ess: they must con- proposals regarding planning schemes and the city, and sult the district coun- proposals, then the port and the city launched vice versa.” cil and debate in the the planning schemes together. city council. Indi- The port planning scheme for the old port has viduals and groups been approved. The plan for the ‘new’ port is of citizens can have pending. An amendment for the plan for the their say, and groups/associations sometimes old port is also being approved. Main project oppose decisions. These local views are im- choices concerning the exploitation of the port portant! So the port must discuss its plans area are in synergy between the Municipality with the city. and the Port committee. They include the new The waterfront is lined with 18th-19th century seat of Greenisam (Greenisam is a very big buildings. They hope in the long run to refur- logistic operator, i.e. the company owner of bish and improve them in terms of urban qual- Evergreen, willing to build its main seat in Tri- ity. Another project is the pedestrian area par- este, in the Old Port area), the regeneration of

3 URBACT CTUR 3rd thematic seminar Trieste (Italy) September 28-29 2009 allel to the river, linking Via Trento to the Casa Slovenia. There is also a cycle path along the Risparmio. waterfront. The old tramway linking the city centre to the top of the hill (where there is a Is the requirement to find agreement (be- unique view of the sea) also takes bikes. The tween port and city) positive? In Naples city centre streets are too narrow for cycle there is no obligation to cooperate. paths. The city lies within an autonomous region with special laws, especially town planning. The region gives a lot of competences to local authorities. Also the city is careful to keep an eye on what is going on. The port cannot survive without the city, and vice versa. Relations between port and city are very constructive. Some projects concern how the city looks to visitors. Projects with an impact on the port: done by the city and the port (and some- times by the government). There is some private funding (Piazza Libertà, parking lots 2. Canal Grande. Photo by Pauline Geoghegan etc), and some are funded through competi- tive bids. In the past 10-15 years the city 2.3 Trieste cruise promotion has developed because of changes in its Edgardo Bussani, Director of economic devel- borders. opment, Municipality of Trieste On the Canal Grande the bridge is very Trieste has always been linked to the maritime low. So boats cannot enter. How can it economy, as a commercial port, with the de- be enhanced, for example with a higher velopment of important trade, as well as the bridge so that bigger vessels could en- headquarters of shipping companies, such as ter? Lloyd Trestino (older than the P&O line). From The canal bridge has been rebuilt but only the 1920s to the 1970s, Trieste was home small boats can enter the canal and only at port for transatlantic routes to North America low tide. They do not envisage changing the (New York) and South America, India, China, bridge. In 2001 the municipality launched a Japan, Alexandria and, after World War II, competition for the redevelopment of the South Africa and Australia. In 1965-75 with waterfront, for example for the restoration of the end of transatlantic ships, and changes in the revolving bridge over the entrance to shipping routes due to air traffic, only small the canal, to make an open air museum of cruise ships connecting Adriatic ports. In the boats, but the community preferred the 80s Russian ships were chartered by German bridge as it was, because a revolving bridge tour operators. During the 1980s-90s cruises would interrupt traffic circulation. in the Adriatic Sea were organised by the So- cietà Adriatica di Navigazione (Trieste, Ven- Barcoloc is another point for refurbishing the ice, Ancona, Split, Zadar, Dubrovnik) and town. It was not very convenient for bathing, cruises on Russian ships were organised by so steps have been installed to give access to German operators (Black Sea Shipping Com- the sea. The plan envisages reclamation over pany, “Ivan Franko”, “Marco Polo”, “Tara 15 m to build facilities for swimming. Shevchenko”, “Ms Maxim Gorky”). Cycle paths are not very easy for Trieste: the In 2003-2009 central part of the city is flat but people live on - Trieste participated in international meetings the hills, so it is difficult to get around by bike. to promote Trieste as home port (Miami, The route of a disused railway line from San Sea Trade, European Sea…); Giacomo to the South, up a small slope into - Direct contact with companies to promote the hills close to the border with Slovenia, was Trieste as a cruise port; turned into a cycle path, thanks to - Cooperation with public and private bodies INTERREG. Slovenian authorities are taking to draw up joint proposals and promotion care of the path on their side of the border. events; Another cycle path is planned from Trieste to - Marketing plan; 4 URBACT CTUR 3rd thematic seminar Trieste (Italy) September 28-29 2009 - Passenger welcome initiatives for arriving - Workshop on the “East Adriatic Route”, June and departing ships. 2005, with Trieste Port Authority, Rovinj, Venice is only 60 km away with 5-6m passen- Pula, Zadar, Sibenik, Split, Dubrovnik, Kotor, gers so this is the challenge for Trieste. for an agreement on a dedicated brochure;

3. Trieste promotional poster Participation in international events - meet- ings: - Seatrade Cruise Shipping Convention, in Miami, every year from 2003 to 2009; - Seatrade Europe Cruise, Ferry, Rivercruise and Superyachts Convention, Hamburg: 2005,2007,2009; - Seatrade mediterranean cruise & ferry 4. Dedicated brochure convention, Genoa 2004, Naples 2006, Ve- - Agreement on cruise development in Tri- nice 2008; este, March 2005, signed by: Municipality of Trieste, with the Region FVG, Trieste Port - Cruise & ferry exhibition, London 2007; Authority, Provinces of Trieste, Pordenone, - Posidonia, Athens 2006; Udine, Gorizia, Municipalities of Grado and - International yacht charter meeting, Genoa Muggia, Chamber of Commerce of Trieste, 2005, 2009. FVG Airport and Promotrieste; Direct contact with companies and opera- - Workshop on “Cruise Trieste – the Gateway tors for the Heart of Europe”, November 2005, in - Cruise ship companies (Costa Crociere, cooperation with Costa Crociere, dedicated MSC Crociere, Silversea, Louis Cruises, to European tour operators and cruise op- Carnival….); erators (Austria, Croatia, Slovenia, Hungary, Czech Republic, Ukraine, Russian Federa- - Maritime agents (Samer &co. Shipping, Ta- tion, Northern Europe); rabocchia, Mirco Santi SRL, Bassani…); - Exhibition “A City on Board: Trieste, the - Trieste Port Authority; Cruise, the Sea”, Feb.-March 2006, at the - Trieste passenger terminal; “Verdi” Opera Theatre, organized by Fon- - Municipality of Venice and Venice passen- dazione CRTrieste, in cooperation with the ger terminal; Municipality of Trieste, Fincantieri and Costa - Presence in exhibition: led to good results, Crociere; for example the Queen Elizabeth II called at - When the Queen Elizabeth visited, they or- the port: created a general celebration as a ganised non stop trains to Venice, in coop- tourist attraction. Monfalcone are building eration with Trenitlaia and the Mirco Santi the most important cruise liners in the world: agency: day trips for passengers were or- they have their HQ and design office in Tri- ganised, with multi lingual brochures, special este. Shortly there will be the launch of the issues of cruise magazines… ‘Trieste in the “Carnival Dream”; heart of mitteleurope’; - Workshop: ‘Trieste meets East Adriatic - Cooperation agreement with MSC Crociere ports’; leaflet and brochure, congress and - February 2008 (advertisements on Trieste exhibition ‘A city on Board, Trieste, the Cruise Destination, on the “MSC Club News” cruise, the sea’…? with Trieste Port Author- magazine, on the MSC Club website, distri- ity, Rovinj, Pula, Zadar, Sibenik, Split, Du- bution of a brochure on Trieste in the ship brovnik and Kotor; cabins, creation of dedicated corners in Tri- este…);

5 URBACT CTUR 3rd thematic seminar Trieste (Italy) September 28-29 2009 - Cooperation with the Agenzia Regionale - Welcome initiatives inside the Municipal Turismo FVG to hand out advertising mate- building, including a visit to the Council rial to cruise guests arriving in Trieste; Room, a welcome speech from local authori- - Advertisements and articles in specialized ties and the distribution of gifts and promo- magazines: Lloyd’s Cruise International, tional brochures (Crystal Serenity, Seabourn Seatrade Cruise Review, Lloyd’s List, Croci- Spirit). ere, MSC Club Magazine, La Dolce Vita Who does the marketing? Port or city? (Costa crociere), Mediterranean Adriatic From 2003 the municipality has been proac- Sea, Cruceros Y Destinos, Kleine Zeitung, tive in promoting cruise traffic, and the port Die Presse, Suddeutsche Zeitung Magazin, authority and the city went together to trade TTG, NYCVE; fairs (in Hamburg for example): shared - Advertisements in the local daily newspaper stands, costs etc; the port deals with infra- “Il Piccolo” and in the national daily newspa- structure, the city deals with tourist develop- per “Il Sole 24 ore”; ment. The regional law regulating tourism - Dedicated brochures (in Italian/English or has given great incentive to municipalities, Italian/German): “Trieste & Venice, Sailing encouraging them to promote tourism. The the Adriatic Together”, “East Adriatic Route municipality and port work in synergy. – a New Horizon for Short Cruising”, ”Live Have you chosen a position in the mar- Trieste as We Do”, “10 Reasons to Choose ket: for large or small? Trieste”, “Trieste in the Heart of Central Venice is a ‘problem’. In Dubrovnik they had Europe”; to close the city because of too many tour- - Presentations about ships and companies, ists! For Mega ships there is a good depth in distributed at press conferences held before the port: 12M draft in front of the Piazza, but the arrival of cruise ships; the pier needs to be extended, and so ‘take - Analysis of the data concerning land basins advantage of the overcrowding in Venice’. In which might act as reference areas for Tri- addition the new terminal in Venice is in an este as a departure/arrival city for cruise industrial area. Big yachts and leisure boats ships (“Trieste why not”); come to Trieste as the pier is equipped to - Dedicated web pages on the website of the accommodate very big yachts. There is Municipality of Trieste Yacht traffic with the Croatian coast, and (www.retecivica.trieste.it/turismo/ ) and of they have repair yards. dedicated e-mail address ([email protected] ). 2.4 Trieste Port Authority Passenger welcome initiatives Sergio Nardini, Director of Trieste Port Author- ity Trieste is at the meeting of transport corridors from Lisbon to Kiel, and the North-South cor- ridor. Trieste is well connected to the railway network, though the rail tracks need upgrad- ing, and it has good connections to the hinter- land. It is a gateway to central and eastern European countries. Current lay yout of the port area: - 2.3 million sqm port surface; 1.8 million sqm free space; 5. PPT City of Trieste - - Shore based welcome initiatives (flower - 12 km docks; decorations, flags, banners, musical groups - 925 000 M2 storage; or solo singers, local products tasting, fire- - Status of ‘free port’; works, confetti launching, distribution of gifts - Depth up to 18m without dredging; and brochures), upon the arrival of QE2, Crystal Serenity, the Emerald, Costa Marina, - Universal dock: dry dock, passengers, liquid Costa Classica and MSC Opera; terminal etc, but space is limited.: need more space. 6 URBACT CTUR 3rd thematic seminar Trieste (Italy) September 28-29 2009 A New Port Master Plan is a tool for the plan- ban and port traffic. The also hope to revamp ning, controlling and management of port ar- and re use railway lines. The cruise terminal eas, (according to Act of Italian Parliament n. on Moorings 29 and 30 will be promoted. 84 1994 - art. 5 and to the guidelines set by The master plan is designed in modules ac- Ministry of Infrastructure and Transport). cording to the context. Market conditions are volatile so they are advancing step by step. New Port Master Plan procedure Concerning environmental containment, in the To complete a plan proposal; - master plan they hope to agree a containment Submitting of plan proposal to the inter- - “diaphram’ to prevent pollution travelling to the ested municipalities in order to acquire an sea. understanding; The aim is to extend the Porto Doganale E The adoption of plan proposal by the Port - Rive - Cruise Passenger Terminal pier to Committee; 750M length, mooring 29 360M, 30: 390 M, to SEA starts (overlooked by the Autono- - make mega cruises welcome by 2014. mous Region of Friuli Venezia Giulia); - Plan is voted on from Superior Council for Environmental assessments? Why both? Public Works; Strategic environmental assessment under - EIA (Ministry of Environment). way, and environmental impact assessment In 2007 the port committee (Board of direc- on the plan: usually at project level, now at tors) agreed the need for a master plan, so the stage of the plan. prepared a plan, and submitted it to the mu- Regarding plans and the relationship be- nicipality. This was a smooth and fast proc- tween the project and the regional envi- ess. It was adopted in May 2009. Strategic ronmental plans? Re step by step ap- environmental assessment procedure, sent to proach, Naples has problems knowing the national authorities in Rome. The plan in- which data has to be assessed before the cludes next steps. Do you have to apply again to - Port Franco Vecchio: developments; the ministry? - Port Dogande and Rive: for yachts and ma- The master plan and strategic environ- rinas; mental assessment must comply with the - Port Franco Nuovo: ferry terminal, pier 5, region. The supreme council in Rome is ex- pier 6 general; amining the Master Plan, and then are ex- pected to ask for more data. Presently there Pier 7 Container Terminal; - no funds to pay for the Porto Vecchio devel- - Logistics platform approved by existing mas- opment (€2B). ter plan, and hope to start in 2010; Are the city port struggle? Are there any - Industrial and energy sector: for liquid bulk; tax privileges for the port? - Industrial channel; The city was a city of fishermen. The Austro - Sectors of urban interest in Muggia. Hungarian Empire transformed the city rap- idly. Nowadays there is always at least one page in local papers of news of the port, so there is great interest. There are great ex- pectations of the port.

Benefits of the free port include methods of payment, for example they can delay pay- ment. This is recognised by the Italian legisla- tive framework. Operators can transform goods in a free port area. 6. PPT Port Authority of Trieste 2.5 The Port Authority of Trieste The planned works These works entail expanding towards the Claudio Boniciolli, President of the Trieste sea, linking piers 5 and 6 to create more Port Authority space, doubling the extension of pier 7 to ac- Trieste is an industrial, touristic, commercial commodate catamarans, and a plan for the port linked to rail and roads, plus a historical RoRo terminal. Traffic is diverted from urban port and city. The future of the Mediterranean roads, hence fewer interferences between ur-

7 URBACT CTUR 3rd thematic seminar Trieste (Italy) September 28-29 2009 Sea is linked to the development of Mediter- Sergio Nardini, Director of Trieste Port Au- ranean cities. Understanding between port cit- thority, Planning and Development de- ies lead to a common policy across the EU: partment ports staying together with the cities to solve The aim of the Local Support Group will be to their problems. Trieste is close to the port of strengthen links between the city, the port and Koper, and both ports are within the EU. They other bodies (shipping agents etc), and to bal- collaborate and at the same time they com- ance the regeneration of the urban structure pete between operators within the ports. The with cruise development. environment is an important issue: how to Livio Ungaro, Trieste Terminal Passegeri save the Mediterranean? “Make Brussels They are enlarging and refurbishing the mari- sensitive to the problems, and save the city”. time station. The city is investing in infrastruc- We need Europe, Europe needs cooperation tures, refurbishing squares, and creating itin- between ports. eraries etc. If the infrastructure is taken care The port is owned by the state, and facilities of, what needs to be improved is the service are leased, through payment and concession. aspect. If we want to become a home port, Minimum and maximum rates are fixed by the hosting up to 5000 passengers, this will mean ministry, then local conditions determine the a large number of people intersecting with actual amount charged. road traffic, needing to know their luggage is Access to the sea is important. The plan for safe etc. They will want to find shops open, the old port is to become more ‘urbanised’, by especially during weekends. Neighbouring revamping buildings to hold schools, offices, parts of the city will have to adjust to an in- marinas, mooring for yachts over 60HA. The creasing number of tourists, and new con- environment of the south part of the port is cepts will be developed, such as sailing more difficult. The services are not owned by through the Adriatic to Greece, calls to Du- the port authority, but are under the coast- brovnik and Italian ports. The new cruise pas- guards/military. They contract with a private sengers are young couples, gay couples etc… company for water and waste management. cruise lines are offering complete packages, Urban traffic and rail traffic are separated, and “disneyland at sea”… so we need to put our the pooling of stevedores is tendered. brains together to increase the effectiveness 2.6 Trieste Local Support group of city and port. The ‘soft’ part of the package needs the contribution of all the Local Support Raffaella Terpin, Samer & CO. Shipping, Group. for the shipping agents The company works with the cruise sector in Edgardo Bussani, Director of Economic Venice, organising embarkation and disem- Development, Municipality of Trieste barkations with cruise lines. Trieste can be an Regarding the role of the city in promoting important cruise destination, so the aim is to cruise traffic, Friuli is a special region. It has a get the cruise lines to cooperate. special law on tourism; all tourism boards are grouped together to become a regional au- Maila Zattarini, Director of communica- thority on tourism, with a good budget. It aims tions, Municipality of Trieste to promote the whole region: its beaches There is a need to disseminate activities, and (Lignano and grado), mountains (ski resorts), support the project. The service department old town and cities (Cividale, Aquilea, manages all communications from the Munici- Udine…), and historical heritage. pality to the outside world, its own citizens. The city carries out the tourism promotion and They also facilitate the public discussion of organisation and accommodation information; public projects. the tourism information point is located on the Paolo Stradi, Director of Friuli Venezia Giu- ground floor of the city hall, promoting the lia (Trieste) Airport whole region. The airport is linked to the city by motorway In 2004 the municipality worked on their own, (30km). The airport is complementary with to develop the idea of making Trieste a home cruise traffic; security checks and baggage port and a port of call for cruise tourism, while check in can be made in the airport or at the knowing it was impossible to compete with port terminal. There is a strategic objective to Venice, so they are now promoting Trieste as integrate the airport with other modes of a cruise destination. Efforts have been suc- transport, including Trieste: an integrated de- cessful. Attention has to be paid to details. velopment approach.

8 URBACT CTUR 3rd thematic seminar Trieste (Italy) September 28-29 2009 They promoted the city in other countries, who prove intermodaility between air, sea and road asked where Trieste is? (yet it is only 50 km transport. A group dedicated to the tourism from Venice) so they developed brochures to sector is to assess the investment needs for explain who and what they are. The ‘Trieste in developing the cruise industry, for example by the heart of Middeleurope’ brochure features upgrading transport between Trieste airport towns and destinations easily reachable from and Venice. Trieste; they also offer overnight stays, in Other members of the Local Support Saltzburg, or Budapest. They have also tar- Group unable to attend the CTUR meeting in- geted the over 60s market, offering check in at clude the railway company, the regional tour- the Maritime station, and help with luggage. ism agency and the union of big and small ho- Municipality of Trieste, Urban planning tels. The Managing Authority attended the first They liaise with functional decisions and terri- meeting of the Local Support Group, but has torial planning decisions taken by politicians, not been so involved since. such as improving seafront and maritime sta- Opening hours in Trieste: in the framework tions, and new land uses. Urban planning is of special laws, in December there are new integrated with other plans, for example road more restricted opening hours on Sundays; traffic, transportation, parking lots, and facili- now only allowed on 25 Sundays per year, tating pedestrian circulation to appreciate old and mostly are closed on holy days. In buildings. It is important to understand the Croatia there is a similar debate: Before- place the cruise comes to plus the needs of hand there were no limits, now between Oc- the cruises and their passengers. Fundraising tober and May shops have to close. In for building works costs a lot, so they are look- Rostock, in the development plan, define ing for private funding. special tourist periods for closing times. On A Central European imitative under holy days shops are open. They also com- INTERREG is a strategic project (€1M), to bine shopping and culture, plus reduced launch joint activities, the ‘Adria ‘project, with price for local transport tickets, all supported Trieste port and city, airport authority, with It- by RDF funds. aly and Slovenia, to better connect coastal ar- eas with inner areas. The aim is to redefine transport relationships with the region to im-

2.7 The Trieste Local Action Plan Specific objective 1: Specific objective 2 Specific objective 3 Requalification of the water- Improve tourism attractiveness Strategic link between city and front of the destination port Action 1.1 Action 2.1 Action 3.1 Revamping of hangar 42 of Bus services dedicated to Improve tourism information at Molo Bersaglieri in order to cruise passengers with various the port (guides, signage etc) improve services and security tourist itineraries (cultural, gas- for embarkation tronomic, shopping), guided /disembarkation of cruise pas- tours of city with a guide or sengers and promoting home audio guide port Action 2 Action 2.2 Action 3.2 Market multipurpose use of Increase access to/from air- Increase cooperation between Hangar 42 (for conferences, port, offer… and rental possi- business owners and munici- events etc) bility pality (opening hours, week- ends) Action 2.3 Introduction of “total” packages including hotel, tour and cruise

9 URBACT CTUR 3rd thematic seminar Trieste (Italy) September 28-29 2009 3. CTUR partner city presentations

Three cities who had not participated in the the Mediterranean Sea Region through the earlier seminars presented their cities and Bosphorus. ports: Istanbul, Rhodes and Rostock: Conceptual challenge : the accommodation 3.1 Istanbul infrastructure is good, with the city being a Key features of the cruise activities and of brand all over the world, and as a Home Port the urban port heritage Istanbul can be both starting, transfer or On average there is a 12 % increase in cruise finishing port for cruise voyages. ships every year, and an average 32 % in- 3.2 Rostock crease in cruise passengers every year. More Andreas Schubert than 70% of passengers come from the Black Sea. In 2002 there were 179 ships, in 2008 Rostock is situated in the south of the Baltic there were 404. In 2002: there were 332 000 Sea, 200 km from Hambourg, 200 km from passengers, and in 2008 1.6M passengers. Berlin, and 200 km from Copenhagen. The However there is no possibility for expansion. cruise port is in a former fishing village, 15km Currently there are three main port areas: two from the city. for trade and one for cruises. Key features of the cruise activities and of the urban port heritage - some cruise shipping has its roots from so- cialist times; - the new cruise welcome centre in Rostock- Warnemünde; - the first significant development of unique Cruise business and service capacities. The challenge is how to stabilize and increa- se the developments which have already started; is heritage compatible with the Inner 7. PPT City of Istanbul City harbour? Key problems : three cruise ships can be Rostock is a harbour in transition:the question handled at the same time. 7M tourists visit is how to modernize maritime businesses, the the city, of whom 7% are cruise tourists “the urban spatial structures, and interrelated soft potential is high, but the reality is low”. structures like capacities, image, brand, Istanbul has 5 000 years of history, resulting mood … in a rich economic, social and cultural The harbour consists of the Cruise tourism heritage harbour, the Marina Hohe Düne, ship yards, a Contribution to multifunctional sea harbour, fishing port and the project is to inner city port. How can the passenger deve- We need to know lopment at Rostock-Warnemünde benefit the share information, what the city can to learn from ex- bring to the project. Inner City district? In 2009 Rostock hosted perience, to im- The conceptual 114 visits of 30 cruise liners, with 160 000 prove cruise tour- challenge is a phrase tourists . ism, and develop which identifiesyour Rostock’s potential CTUR contributions new projects, and city in the framework - How to change an urban community social- to turn the of CTUR. ist economy into a prospering post socialist existing port into and post industrial one? the main Cruise Terminal of the Region. - How to become leading in cruise business, Expectations are to develop a Strategic starting from nearly zero? Cruise Plan for the city; existing routes are in the Mediterranean: Cruise tourists are now - Comprehensive tourism business develop- expecting different routes. Istanbul has con- ment approach used as high priority in nections to both the Black Sea Region and comprehensive urban community develop- ment strategy;

10 URBACT CTUR 3rd thematic seminar Trieste (Italy) September 28-29 2009 - How to integrate spatial urban renewal and The ‘conceptual challenge’ and the Local waterfront development in relation to urban Action Plan community development? - Does a market potential for flat going - How to change the image and brand of an Cruisers exists? artificially developed city, with an urban - How to develop it in a sustainable way? marketing approach; - What hard and soft preconditions are - How to become model city for other post needed? socialist city communities; Rostock´s community was separated from the - How to create and develop internal net- Inner City waterfront over around 80 years. working as tool to enhance competitiveness at international scale, and interdisciplinarity. 3.3 Rhodes Baltic Sea Region as a growing region, a Moraitou Paraskevi model for the whole EU; Key features of the cruise activities and of - Public private partnership as a development the urban port heritage tool; Although Rhodes has been a very important - Empowerment as a development tool; international tourist destination for decades, cruise tourism hasn’t been a major product - Development of own market position; until recently. - Input from Cruise Baltic, Interface, Water- Over the last few years, the island of Rhodes front development Project. has been getting its place in the cruise mar- ket, which has became a very important and rapidly developing sector in the local econ- omy. The goal is to achieve the best possible position in this market. Tourists mainly stay for less than a day and visit historic and natural beauty sites. The main sites visited are the Medieval City of Rhodes, the Ancient Acropolis of Rhodes, the Ancient Acropolis of Lindos, the Ancient City of Kamiros and the Butterfly valley. Key features of the cruise activities and of

8. PPT City of Rostock the urban port heritage The port is located at the Northeast of the city And expectations? and holds part of the urban fabric. It is the - Supervision and fresh ideas; only commercial port on the island of an in- - Rostock seminar in 2010, with URB ACT ternational character. As part of the port was external experts; used since the Hellenistic Times, there are - Change of Berlin’s gateway image, as we archaeological sites of different historical eras become good enough to visit; within its limits. The port is also located next to the Medieval Evaluation of the Inner City port area chal- - City of Rhodes which has been listed as a lenge of flat going ships (tall ships, yachts, World Heritage Monument by UNESCO. cruise ships); Situated on the south of the port and by the - Functional and business ideas for relevant seafront, is an industrial- wholesale area de- qualifications, infrastructure preconditions, veloped at the beginning of the 19 th century capacities … that is now de-industrialized. The area is - Model/best/wrong examples from other re- characterized by the presence of significant gions; industrial monuments, such as the old flour- - Methodological support: practical handling mill (1938), the old municipal slaughterhouse of spatial development + business devel- (1925), the wine factory of CAIR (1928), the opment + community development + mar- old power factory (1950), etc. keting approach. The city centre, located at the northwest of the port, is the commercial and administrative

centre of the island with significant historical and traditional buildings. 11 URBACT CTUR 3rd thematic seminar Trieste (Italy) September 28-29 2009 - Exchanging best practices for the better in- tegration of cruise tourism in the economi- cal and social life of the city; - Developing a trademark of quality assur- ance for shops and restaurants that com- piles to given standards; - Promoting advertising in the cruise ships by distinct brochures etc. …and expectations Achieving regeneration of the east water- - 9. PPT City of Rhodes front area of the city; Key problems, challenges and thematic - Increasing the attractiveness of the city, for focuses visitors and locals; - Improving port safety and infrastructures as - Creating specialised professions in the field well as services provided by the local tour- of cruise tourism; ist agents in order to meet the standards of - Encouraging the creation of new sectors at the cruise tourism; the Aegean University and the local Tourist - Establishing a better connection of the port school; to the rest of the city for pedestrians, bicy- - Create new working spaces; cles and vehicles; - Improve social integration; Separating the uses of the port into com- - - Develop better standard of services for “one mercial and touristic; day tourists”. - Achieving better integration of the port to the city; The ‘conceptual challenge’ that you have identified and projects /LAP - Spreading tourists wider in the local market Cruise traffic has become a promising devel- thus confronting the persisting problem of oping sector of the economy in Rhodes, at “guided commerce”. least since 2004. The structures of the city Potential contributions and those of the local market were not ready - Developing a Master Plan for cruise tourism to fully support the needs for this new prod- in the framework of the CTUR Thematic uct/ activity. The result was a massive prob- Network in order to strengthen our position lem in the harbour’s everyday traffic as well in the cruise market; as significant imbalances in the local market. The challenge is to provide better services to the cruise tourism and to involve the local market into this new tourist product.

4. Thematic introduction

Learning from the AIVP Meeting in Reyk- opportunities to be integrated with an overall javik “Port cities, tourism as a main tourist policy. driver?” In St Nazaire there was a ‘political’ agree- The CTUR Lead Expert made a presentation ment between St Nazaire and Nantes that St of some examples of cruise tourism devel- Nazaire would build the ships and that opments that had been presented at the AIVP Nantes would receive the cruise ships. The meeting in Reykjavik. City was destroyed during the war; reappro- Tourism ambitions of port cities…is there a priated it and transformed it to become a tour- bubble ahead? Around the water, the en- ist facility: museum for cruises and the story hancement of maritime heritage, the display of ship building, linked to a vist of the ship- of the port activity, the calls of passenger lin- yard: became the first step of a new cultural ers, the quality of the urban landscapes policy for St Nazaire. around the dock basin… provide as many In Antwerp the Museum an de Stroom (MAS) is a landmark on the border between the city

12 URBACT CTUR 3rd thematic seminar Trieste (Italy) September 28-29 2009 and its port. It contains various collections: laboratory for primary schools (8 to 10 year maritime collections of the city, port-related olds), for teachers and schools; industrial heritage, the harbour and the rela- - Port of Brussels, strategic objective to insert tion to the world. Also in Antwerp, the Future the port area in the urban structure, proud ‘Port house’ symbol of a “city that dares”! Lo- consciousness of the port. cated at the border between city and port, it will contribute to further development and up- “Open door, closed door: false dilemma, grading of the city. How can cruise ports en- real debate”: security issues hance the economic impact of cruise tourism - Strollers wandering through the port often by investing in tourist facilities? A port should come up against fences and other barriers choose a strategy that matches its strengths indispensible for the safety and security of with its opportunities to fully exploit its eco- port traffics; nomic potential. - Should the port however become a totally enclosed area? Can the sensitive economic “A port should choose a strategy that activity not be reconciled with an opening matches its strengths with its opportuni- towards the public? If so, how can this ac- ties to fully exploit its economic potential.” ceptation organised?

Integrating cruises into the city The city port developments of Reykjavik The reception of cruise liners in the heart of The Old harbour is a multi purpose harbour urban centres is at the same time both a chal- for fish, general service, cruisers and tourism. lenge and a unique opportunity to turn port A competition on ideas for the Old harbour in cities towards the sea. The passenger termi- June covered development, conservation, nal then becomes one of the central installa- preservation and communications. tions of mixed and innovatory urban projects Future visions for the Old harbour included at the service of tourists, the inhabitants and supporting light harbour activities, planning the port. continued use of fishing and fish processing The development of cruise ports entails the facilities, re-inforcing the Old harbour area as challenges and benefits of enhancing the a part of the old center of Reykjavik, making port-city interface, for example the Cruise suggestions for diversified land use, develop- market in Monaco (‘digue flottante with park- ing the area for business and residential ing below) and Copenhagen (huge develop- uses, paying attention to the history of the ment plan). area and objects of historical interest. All pro- jects for the port have since stopped. The Tour of Mediterranean ports main project was a ‘music house’. Ports are improving their facilities to meet the growing demand. They are restructuring Revealing the tourist dimension of the themselves to serve the industry – often con- port verting commercial quays to cruise quays. Ports, the economic lungs of port cities, The most successful restructurings are those sometimes are still ignored by the resident with the full coordination and support of the populations as by tourists, nevertheless ports local and regional authorities. Ports are de- hold tourist potential based notably on the veloping massive expansion projects to ac- huge dimensions and spectacular side of its commodate megaships. Alternatively, smaller activity. By making the keys to this spectacle ports or historic port areas are being retrofit- available to the public, by welcoming them to ted to serve the small, luxury ships, for ex- the port for noteworthy events, port cities as- ample: in Copenhagen, the "Nordholmene sociate a salutary change of image with the Urban Delta” to plan the sustainable port city economic benefits of it. Examples include of the future, and to integrate cruises to the - Interpretation Centres , museums, visits…: city, the ‘green city on the water’. how to stage the port? There are other very big projects in Dubrov- - PORTO LAB, a project with children by nik, Korkula, Split, Koper, Malaga, Valetta, Contship Italia Group “to have the port Venice, Genoa, Barcelona, Nice Old port, known by children of the city”; open sky Cagliari, Azores, and Castellon (SPAIN).

13 URBACT CTUR 3rd thematic seminar Trieste (Italy) September 28-29 2009

PPT Matosinhos

5. CTUR Case studies

A case study was presented by Matosinhos. The challenge is to attract public and private This was followed by a presentation of case investments to the urban renewal through a studies by AIVP on the theme of environ- planning strategy that is already defined (South mental considerations Matosinhos Urbanization Plan) but not yet put into effect. 5.1 Matosinhos case study: the South Matosinhos urbanisation plan - 1993 Urban study of the industrial area; Joana Moreira - 1994 The first draft of the plan was ap- proved; The area was the centre of the fish canning - Public inquiry; industry, with only a few houses. When the industrial sector area was affected by the cri- - Debate (architects, promoters, planners); sis, it was left empty, derelict and dangerous. - 1997 Collaboration of the architect Álvaro Yet it was central; the wide streets were Siza Vieira; empty, but with the basic infrastructure. - 2006 Some guidance aspects of the Re- So the municipality decided on an urbanisa- gional Education Service and the National tion plan to develop the area, managed by Sport Institute; the Municipality. This has been approved but - 2007 New draft of the plan (with new objec- has not been put into effect in national legis- tives), according to some orientations of the lation. It entails urban renewal including a Regional Education Service and the National housing area. The objectives of the plan are Sport Institute; the urban renewal of the industrial area of - 2009 The urbanization plan is approved in South Matosinhos and to change the land the municipality. use to a multifunctional area. The perimeter Planning conditions limited the number of of the action is 5.1 km, yet on a local scale. floors etc, so the municipality decided to The issue is to convert an industrial area that launch a debate with architects and planners. has urban, economic and social problems, They decided to collaborate with an architect and high levels of pollution, into a housing Álvaro Siza Vieira. The municipality then drew area of quality: quality structures, quality ma- up a new plan, which had to be analysed by terials, aimed at middle classes, up market the Managing Authority. The National Sports (€400 000 on the seafront). Institute and the Regional Education Service

14 URBACT CTUR 3rd thematic seminar Trieste (Italy) September 28-29 2009 decided that the municipality should develop came about through the conception of a new more sports and educational facilities, since plan with a strategic planning vision (more the number of inhabitants determines what flexibility). facilities must be provided. The new plan was Good practices are the development of a approved. The time scale depends on the flexible plan, the participation of the architect opportunities defined by the private promot- Álvaro Siza Vieira in the licensing process, dia- ers and phasing depends on the plans and logue between the municipality and private the programmes of the private promoters . promoters to renew the abandoned area based in the Urbanization Plan (not in effect yet). Bad practices and warnings for CTUR part- ners: the urban management department and the planning department must work together in the urban renewal. Questions from the CTUR partners How does the municipality attract pri- vate promoters? With good conditions, the renewal of the waterfront was carried out under the ‘POLIS’ programme 1. The national business

10. PPT City of Matosinhos development agency created a link be- tween business and promoters. Another The opportunities are to qualify a central ur- way was through agreements between dif- ban area already with all basic infrastruc- ferent entities (for example with the national tures, to attract facilities and green areas, and TV: the municipality renewed their building, to qualify the public space. The constraints and the TV station rented it from them). are urban insecurity (an important aspect of the lack of investments), the noisy and pollut- Was there a market study? ing industries, fuel storage spaces, and only No, decided to have mixed housing one land use (industrial) with a few houses, How were developers chosen? and the large size of the area. The planning department were in charge. Outputs are a clean environment, housing What flexibility? quality, facilities, traditional businesses and Linked to the number of floors, boundaries private green areas for collective use. etc. the promoters buy the land. Management : the leader is the municipality, What is the role of the architect? working together with architect Álvaro Siza An architect negotiates the permit with the Vieira who also participates in the licensing promoters. The Licence is a building proc- process of the buildings. ess. An architect goes to meetings between The partners of this plan are all private pro- architects and promoters, and must guaran- moters that invest in the area. The majority of tee the quality of the waterfront. funding is through private funds (private pro- moters). Governance/ decision-making proc- 5.2 The environmental challenges for ess: the South Matosinhos Urbanization Plan port cities will substitute the Master Plan. Greta Marini, AIVP The municipality, the architect Álvaro Siza Vieira and the private promoters work to- Some history: the Charter of Montreal in 1993, gether in the licensing and building process. then the sustainable development conference, Communication to beneficiaries and citizens Sydney: 300 cities signed. Everyone is looking is through a public inquiry, debate (architects, for a better quality of life. The port area is a promoters, planners), and the plan is avail- complex environment that impacts on urban able on internet for consultation by citizens. areas, housing and all economic actors. Ports also have an impact on air quality, diet, noise, Among the difficulties encountered was spatial management and traffic. that the first plan draft was too restricted and demanding. Solutions to these difficulties Air quality: CO2 emissions impact on the en- vironment, so the port needs to implement a

15 URBACT CTUR 3rd thematic seminar Trieste (Italy) September 28-29 2009 system of monitoring: air monitoring, fuel in- ample the Guggenheim in Bilbao. (Valencia, centives, new vessels, shore side of ports, Genoa etc), containers in Amsterdam used to clean trucks, and standards for facilities. Ex- create student housing, developing cycling as amples include part of the port’s tourism facilities, for example - Los Angeles and Long Beach clean air ac- in Rotterdam, guided tours: In Amsterdam ‘Art tion plans. Communicating with inhabitants on a box’, on containers in good public media to say they are doing things, as well as spotlight/ container will go around the world working with economic actors; caryiong publicity, also publicity for the port: famous people painted with tattoos, port inter- - Port of Venice: power station fuelled by pretation centres (there are only 5-6 in the seaweed; world: Haven centre in Lillo (?) Antwerp on the - Windmills (but… noise and visual pollution); 90s), Genoa port centre opening next month, - Water turbines; Turku Forum Marinum, Rotterdam, and also - ‘World ports climate initiative’: big ports open days, for example in le Havre, finally signed a charter to reduce CO2 emissions; comics for all, on the port history. - Shore side electricity supply; Sustainable urban initiatives An example is the Stockholm eco neighbour- - Dust emissions: spraying, sprinkling, or closed containers: la Coruna project re- hood. Multi modal transport is important, since duces emissions by 90% but is also an one inland boat represents the equivalent of ‘iconic’ symbol, and nice to look at! 250 trucks! This can contribute to urban logis- tics, for example Brussels and Lille, where Noise emissions : under the 2002 EU Direc- boats are used for the transport of waste, and tive city management plans to reduce noise; construction materials, they are also used for identify areas and create integrated noise ac- internal transport, for example UPS in Paris. tion plans. For example sound proofing of In conclusion, i dentify the environmental im- windows in Nremerhaven, and in Helsinki a pact, exploit all possibilities, not always the noise barrier wall, with viewing points. easiest solution, specification of the port, port Lack of space due to urbanisation : 2005 as part of the city, financial incentives, future plan in London safeguarded wharves, or re- impact, communicate, communicate… th organisation as in Hamburg port, just in front The AIVP conference in Ajaccio on June 10 - th of the city, filling in basins. In Le Havre the 11 2010 will include a workshop on the CTUR terminal building is 500M from the city. project. AIVP will also organise a meeting to coincide with CTUR’s final event in Naples in Traffic and congestion: in Salerno a new 2011. transport system, planting etc. In Leixões the dedicated link to the national road system. Summing up by the CTUR Lead Expert − Importance of governance Initiatives against NIMBY − Promotion of city and port by the city “What is a port without a city, or vice versa?” − Private public partnership Port of Paris has a ‘Charter’ with the eco- − Public needs to know where it wants to nomic actors of the Port of Ivry, to work on go so it needs to have a vision of profit- the integration of port activities. Paths run be- ability. low the silos, silos are illuminated, and dust − and noise reduced. They are able to maintain Marketing the city port − their activity while reducing the number of Environmental and sustainability ques- trucks in the city. It is alos possible to bring tions. − the port closer to the city, e.g. by creating a Next meeting on cruise facilities and promenade close to the terminal, and installa- transport connections tions for people to sit/walk (see Algeciras). In The CTUR website on www.urbact.eu Tokyo there have been marine parks since For documents and photos, the site will include 1970… and a picnic area close to the termi- a personal Agora, private space with a login nal. Other examples presented are security and password: for diary, documents, skype rules without cutting off the view, for example contacts etc. AIVP is also promoting CTUR in Le Havre a barrier 1M70 allows one to see with a link on its website. through to the shipyards in front of new de- velopments, architecture as an icon, for ex-

16 URBACT CTUR 3rd thematic seminar Trieste (Italy) September 28-29 2009 6. CTUR partners moving forward: progress with Local Support Groups and Local Action Plans the business entrepreneur organisation and 6.1 Progress with Local Support the inner city retail development association. Groups Rostock is a member of the permanent Many have wide Local Support Groups but Cruise Baltic Network, through Helmut Martin, with ‘core’ working groups to be more opera- harbour development agency. The former so- tional. Local Action Plans concern links be- viet socialist Baltic and Black Sea cities use tween cruise traffic and what is going on in Rostock as a role model, for example Kalin- cities. Priorities must be decided, long and ingrad, because of its similar spatial environ- short term, but with fewer, achievable, ac- ment/ development preconditions, and Varna, tions because of their former economy and spatial The Local Action Plans are in general ‘soft’ infrastructure. rather than ‘hard’ actions: “need to have Rostock tries to increase the’ triple helix’ de- short term outcomes to be credible”. Many velopment approach: science, business, pol- people must be involved, especially media icy/administration, to work together to create for dissemination (dance events, TV…) synergies. Because of a lack of long term es- Helsinki and Naples are involving different tablished entrepreneurship tradition and university departments, organising an ex- strong investors they use the capacity build- change of experience, and expertise, with ing approach: in a lot of functional gaps they student involvement; final year students are created investors in the form of city owned working on the CTUR theme, with a small Limited and daughter companies. Also public prize, and to work with Naples to the end of private partnerships are popular, for example the project. Rhodes is trying to involve the Rostock built the first German public private vice mayor as political support is important. partnership tunnel. The Cruise academy is MA involvement is not very visible until now: also a good example of public private part- Helsinki and Naples are seeking access to nership. funds to implement their Local Action Plans. The public has to be in the majority in semi Alicante is developing “soft actions’, and Is- state/public companies. Becoming too private tanbul ‘doesn’t know yet how it will move can mean a decrease in services. Becoming forward. too public can be a handicap in some case of Rostock Local Support Group needed development. Rostock’s harbours are The core Local Support Group includes the 100 % public; 75.1 % City, and 24.9 % fed- head of the local chamber of Architects (chief eral state owned. The main port is under planner Martin Tanvarti), the urban renewal permanent transition, and growing. Also company (in which the city has a 75% stake), Rostock owns the fishery port, which is now for the renewal of housing in the inner city, nearly totally transformed ( http://www.rfh.de/ ). business manager Reinhard Wolfgrain, the HERO, the harbour development agency Harbour development agency: publicly manages different ports, also the former ferry owned, to develop harbour: marketing, plan- port, now a cruise terminal, etc. Also the In- ning and economic development; working for ner City port is under transition; CTUR is giv- the port authority (75%), 25 % owned by the ing input (flat going smaller Cruisers as an federal state. Helmut Martin, the regional traf- option). The City controls this area. fic operator Guenther Gladisos, the University Two grain silos have been turned into offices of Rostock Baltic Sea Institute for maritime (e.g. as headquarters of AIDA cruises), hous- traffic and tourism, professor Horst Breitz- ing, leisure facilities like bars, shops, restau- mann: (contract under negotiation), the Fed- rants, small marinas etc. Rostock works with eral state parliament Board for redevelop- publicly owned companies. ment: Peter Stein (colleague, spatial planner), Dublin Local Support Group and the City council comprehensive urban The City Council heads the Local Support community development board: Steffen Group. The core group consist of the City Wand-Schneider. Council, the Port Company, and the Dublin Also foreseen are: Aida cruises, Scandlines Docklands Development Authority. ferry operator, the Chamber of commerce, The wider support group involves the City Centre Business Association, Dublin Tourism

17 URBACT CTUR 3rd thematic seminar Trieste (Italy) September 28-29 2009 ( a semi state body) and Dublin Institute of groups. In Dublin the Docklands Authority in- Technology (University) tourism department. cludes community representation, and the The Local Support Group has met twice, and public are engaged in strategic decisions. the core group is producing the work. Regarding social housing projects and the Poolbeg site development, there is direct Varna Local Support Group community involvement. The Local Support Group includes the Port Authority, 3 non governmental organisations, The challenge of different uses the municipality and the university faculty for Laboratories have chosen to share the port shipping. facilities; the Maritime Research centre, a new location for maritime business, and incu- Naples Local Support Group (City Council bators, has been established within a former and Port Authority) port health inspection building. The new The Local Support Group includes the differ- cruise terminal will also house a research fa- ent departments of the Municipality, the con- cility. The municipality has played an impor- sortium (private bodies), the “Borgo Orefici” tant role in this, for example by providing and “Antiche Botteghe Tessili”, the Historic space for the new businesses when they Heritage Surveyor, Terminal Napoli Society, leave the ‘incubators’. This strong relationship the Shipping agents’ association, the Naples between the municipality and the port is con- Tourist Board (public body), possibly the sidered as “good for business”. A Coopera- maritime section of the Chamber of Com- tion Agreement has been signed between merce and the Faculty of Architecture, Uni- APDL (Port Authority), the Municipality of Ma- versity of Naples Federico II. They plan to tosinhos and Oporto University. meet after the Trieste seminar. Valencia Local Support Group 6.2 Progress with Local Action Plans The Local support group has two levels: a The issue is to link urban planning with cruise ‘plenary’ consists of politicians, the region, tourism development the City Council, the Chamber of Commerce, Matosinhos Local Action Plan tourism associations, Alicante, the Port au- (City Council and Port Authority) thority, the transport company and the plan- The issue is the promotion of cruise tourism ning department, plus three working groups, and how the city can be prepared. Objectives depending on the subject, for example the will be defined at the next meeting of the Lo- port and tourism, transport organisations and travel associations and cultural associations. cal Support Group. Thy have held one plenary and will hold an- Rostock Local Action Plan other after the Trieste meeting, and plan a The Local Action Plan includes how to working meeting on transport. change the brand of Rostock: they want to Matosinhos Local Support Group (City present heritage as a reason for cruise tour- Council and APDL Port Authority) ists to visit Rostock, instead of Berlin. They must also improve the hosting qualities of the The members of the Local Support Group are the High School of Design, the Managing Au- cities: institutions have to change, for exam- ple training is needed, as well as the willing- thority for the structural funds for Northern ness to accept foreign money, credit cards Portugal, the restaurants’ associations, the etc. they also need to communicate with inner North Portugal Region Agency for tourism city businesses and restaurants. A decision promotion, the University of Porto and the University of science and technology mari- on hosting smaller ‘flat going’ vessels on the waterfront is an investment decision. There time research centre are two ‘soft’ objectives: to change the brand: The first meeting was held before the seminar ‘gateway to berlin’, and improve the hosting in Matosinhos. Next steps will depend on qualities. One ‘hard’: accommodating flat go- changes after the elections. In Portugal politi- cians must be involved! ing cruise ships, tall ships, mega yachts. Dublin Local Action Plan Involving the local community in the Local Support groups In Dublin work has started on the Local Ac- tion Plan. The City Council has produced an In Rostock they start with the city and will Action Plan for the area, which includes a build up to a meeting with the wider group. In Valencia the community is involved in specific section on cruise development for Dublin

18 URBACT CTUR 3rd thematic seminar Trieste (Italy) September 28-29 2009 City. One main challenge is the climate: how Support Group has defined the main objec- do we use this to our advantage? Visitors can tive, the specific objectives and the action – come for the architecture. There is a low level hardware and software – for the improvement of cruise tourism, which is not seen as a key of the cruise traffic tourism impact on the city point. A strategic agreement is needed with with economic benefit and development of the port to up-grade services and the envi- the deprived neighbourhoods beside the port, ronment. The aim is to have better coopera- the area named “quartieri città bassa”. tion for the city to benefit from cruise tourism. Valencia Local Action Plan In order to have implementation, cooperation The Local Action Plan in Valencia involves with the Port is essential. creating a physical connection and an image, Naples Local Action Plan (City council and as the city can’t be seen from the terminal. Port Authority) The three objectives for the Local Action Plan Cruise traffic doesn’t involve the city, so the are hosting cruise tourists in the new terminal city doesn’t benefit from it: there are no ‘struc- to be built by the Port Authority, improve tures’ in the city, so the cruise tourists go to communications with the transport authority, Capri or Pompei. The goal is to improve this re taxis, metro, bus, etc. , and agreement with situation. ‘Repeaters’ (repeat visitors) want to associations to host passengers and regard- visit the city; however the city is not well or- ing delivery of goods on board ganised. The Local Action Plan aims to im- Varna Local Action Plan prove the relationship with shipping agencies, Cruise traffic is in the spatial plan for the city, to organise and support city tours, to have which includes a new port for yachts and broad support from the tourist agency to have small cruise vessels, and to facilitate cruise people to accompany passengers, and to traffic. The cruise terminal is to be upgraded. overcome the problems of business opening Cruise tourism should be included in the tour- hours, which do not always coincide with the ism strategy, with some specific actions. times that cruise tourists visit the city. Varna still has to decide priorities for their Lo- The first draft of Local Action Plan elaborated cal Action Plan. by the City and Port of Naples with the Local

LAP of Matosinhos ( City and Port Authority) work in progress

Overall goal Cruise traffic and urban regeneration of city port heritage

Specific objective 1: Specific objective 2: Specific objective 3: Specific objective 4: Specific objective 5: Creation of the New Requalification of the Park of Science and Improve leisure Improve the touristic Cruise Terminal at the information Port of Leixões surrounding urban area Technology of the Sea activities in the city

Action 1.1: Terminal
Action 2.1:
Action 3.1:
Action 4.1: Support
Action 5.1: Define Construction (Cruise Rehabilitation of the Concentration of to the maritime different routes Quay, Marina and public space: science production sports (surf , sailing, depending on time Terminal Building) lighting, pavement, and dissemination, diving, windsurf) and preferences (cultural routes,
Action 1.2: New green areas (Quadra scattered in various
Action 4.2: Support monumental routes, touristic offer in land Marítima Project) university to the beach sports sportive routes, one (new programs, new
Action 2.2: departments, in a (handball, football, day routes) companies and new Buildings’ single place volley, tennis)
Action 5.2: products) rehabilitation:
Action 3.2:
Action 4.3: Improve Development of restaurants and Development of culture and more attractive shops (Quadra entrepreneurship animation of public touristic brochures Marítima Project) and technological spaces employment within
Action 5.3:
Action 4.4: House of the sea sector Introduction of the Architecture city information on board Project co-financed by the EUROPEAN UNION European Regional Development Fund

19 URBACT CTUR 3rd thematic seminar Trieste (Italy) September 28-29 2009 7. Project management issues ing the meeting, on Heritage as Opportunity: Progress report Sustainable management strategies for vital 10 lists of Local Support Group members historic urban landscapes. This includes a have been received: Istanbul is still awaited. Brief description, Objective, Key steps and Local Action Plans status reports requested, activities, Results and impacts, Lesson to include tentative specific objectives, and / learned and recommendations, and contact expected results of first tentative actions. The details to provide further information. APDL /Matosinhos’ LAP has been presented State of the case studies presented so far: in Matosinhos as well as two other tentative LAPs: Alicante and Naples. Varna Still awaiting a full report of the So far 1/3 of case studies have been re- general case study of Varna ceived, so they need to be very concrete and Matosinhos The introduction to Matosinhos practical and operational. They include ‘Gen- and its port: pending Matosin- eral’ case studies: e.g. Market, Cost of refur- hos and Port of Leixões devel- bishment, Governance, Specfic phases, Re- opment projects: pending sults, and a second case study is on a spe- Quadra Marítima: OK cialised topic, and needs to be useful for re- Case studies by the ‘donors’ ceivers , i.e. present ‘user instructions’: what are the problems, how did you solve them, Helsinki Hernesaari project: what alternative solutions, and why do you pending The ‘Naples model’ for the new make the choice? What legal and technical tools did you use? What evaluation? cruise terminal: pending All partners have proposed topics as ‘do- Trieste General case studies of Tri- nors’ and ‘receivers’ except Rostock, in the este: match-making tables organized according to Trieste’s waterfront towards the topics selected in Varna. The final selec- Europe: pending tion was agreed in Matosinhos. Trieste cruise promotion: The case studies presented in Trieste were pending on the theme of re-generation and environ- Port of Trieste master plan: mental concerns: Case study n°3 – on the OK Conversion of industrial areas, the South Ma- Case studies by the ‘donors’ tosinhos Urbanization Plan, by Joana Moreira South Matosinhos urbanisation - City Council of Matosinhos, and the AIVP plan: OK contribution - Environment concern on the Alicante Port Authority action environmental challenges for port-cities, by plan 2008 on ‘Clean environ- Greta Marini - AIVP. ment’: pending. In preparing seminars, prepare a grid, or a text report about presentation. During the seminar we need active participation, to re- Next meetings of CTUR view the practice together through a peer re- Dublin, December 10-11 2009. A decision on view process. Report first on what we have the following meeting (March 2010) is to be received, then feedback and what can be made by mid October 09. contributed to the Local Action Plans. An example of a case study from HerO (an- other URBACT network) was presented dur-

20 URBACT CTUR 3rd thematic seminar Trieste (Italy) September 28-29 2009

Appendix 1: Programme of the Trieste seminar Sunday September 27 th

20:00 - Welcome meeting NH Joly Hotel

20:30 - Dinner

Monday September 28 th

08:45 - Arrival of participants

09:00 - Plenary - Welcome by Paris Lippi, Vice Mayor of Trieste Moderation: CTUR Lead Partner Gaetano Mollura 09:15 -Plenary - Presentation of the agenda/approval of the CTUR Matosinhos seminar report CTUR Lead Partner Gaetano Mollura, Thematic Expert Pauline Geoghegan 09:30 - Plenary - Project progress report CTUR Lead Expert Joseph Tomatis, Thematic Expert Carine Guidali 09:45 - Plenary - Learning from the AIVP meeting in Rejkyavik on ‘Port cities, tourism as a main driver? ’ CTUR Lead Expert Joseph Tomatis 10:15 - Plenary - CTUR partners’ presentations: Istanbul, Rostock and Rhodes 10:45 - Plenary - Presentation of Trieste development projects. Introduction to the case stud- ies and to the field visit (to take place the following day) Edgardo Bussani, Head of Economic Development, Municipality of Trieste 11:15 - Plenary - Presentation of Trieste case studies Edgardo Bussani, Head of Economic Development, Carlo Tosolini, Head of Territorial Planning, Municipality of Trieste, Sergio Nardini, Senior officer in charge of planning and development, Port Authority of Trieste 11:45 - Plenary - Discussion of Trieste case studies All partners, Lead Partner, Lead Expert and Thematic Experts 12:30 - Project management issues Lead Partner 13:00 - Lunch Break

14:30 - Case study presentation: The conversion of industrial areas: South Matosinhos ur- banisation plan Joana Moreira, Matosinhos City Council 15:00 - Discussion of case study

15:30 - Environmental challenges for port cities Greta Marini, AIVP 16:15 - Wrap up of case study: good practices and transferability: sharing feedback from the learning from inputs 17:30 - End of day 20:00 - Dinner

21 URBACT CTUR 3rd thematic seminar Trieste (Italy) September 28-29 2009

Tuesday September 29 th

08:45 - Arrival of participants

09:00 - Plenary - Presentation of Trieste’s Local Support Group and key stakeholders. Pres- entation of Trieste’s Local Action Plan – questions Moderation: CTUR Lead Partner Gaetano Mollura 10:00 - Group sessions Local Support Groups and Local Action Plans Moderator CTUR Lead Expert Joseph Tomatis 11:00 - Plenary - General overview and discussion with all partners on the Local Support Groups and Local Action Plans progress and involvement of Managing Authorities Moderation: CTUR Lead Partner Gaetano Mollura 11:30 -Plenary - URBACT Thematic Pole update/communication and dissemination CTUR Lead Partner Gaetano Mollura 12:00 - Plenary - Next steps/ questions about methodology/ planning expected results CTUR Lead Partner Gaetano Mollura and CTUR Lead Expert Joseph Tomatis 12:30 - Plenary - Evaluation of the meeting by the partners CTUR Lead Expert Joseph Tomatis 12:45 - Conclusion CTUR Lead Partner Gaetano Mollura 13:00 - Lunch Break

15:00 - Site visit to the port of Trieste, by boat 17:00 - Transfer to the offices of the Port Authority of Trieste 17:15 - Meeting with Claudio Boniciolli, president of the Port Authority of Trieste

20:00 - Dinner

22 URBACT CTUR 3rd thematic seminar Trieste (Italy) September 28-29 2009 Appendix 2: Participants at the Trieste seminar Naples: CTUR Lead partner Gaetano Mollura Trieste: host city Paris Lippi, Deputy Mayor, Elisabetta Boglich, Officer in charge of European affairs, Local Support Group members Edgardo Bussani, Municipality of Trieste Director of Economic development, Mauro Vivian, European affairs office, Raffaella Terpin, Samer & CO. Shipping, Maila Zattarini Director of communications, Municipality of Trieste, Sergio Nardini, Director of Trieste Port Authority, Livio Ungaro, Trieste Terminal Passengers. Matosinhos Joana Moreira, geographer, Matosinhos City Council Port Authority of Leixões Amélia Castro and Candida Moura Alicante Sara Prieto Vidal, external relations. Dublin Jim Keogan, Dublin City Planner Helsinki Tuija Aavikko, cruise coordinator, and Jari Huhtaniemi, urban planner Istanbul (Observer city) Yakup Demirhan, Metropolitan Planning Department Logistics, and Metin Canci Port of Naples Fiorinda Corradino and Barbara Casolla University of Naples Roberta Amirante Rhodes Moraitou Paraskevi, Architect from the City Planning office Rostock Andreas Schubert, City of Rostock office of Strategic Planning, Economic Development, Patrick Schmidt, Rostock City Planning office, Deputy Harbour Master. Generalitat Valenciana Marta Galbis Rocher, Riva Office Architect, and Cesar Jimenez, Riva Office architect Varna Lyudmil Ikonomov, LSG member AIVP Association Internationale Villes Ports Greta Marini CTUR Project experts Joseph Tomatis, CTUR Lead Expert, tourism and cruise development, Carine Guidali, CTUR Thematic Expert, trade and development, and Pauline Geoghegan, CTUR Thematic Expert, social inclusion and integrated urban development.

23 URBACT CTUR 3rd thematic seminar Trieste (Italy) September 28-29 2009 Appendix 3: Power Point Presentations made during the meeting in Trieste The PowerPoint presentations from the Trieste seminar are available online on https://docs.google.com/leaf?id=0B5AbHdMvLrIUOTI4YTVkOWQtNzIwYi00YjkzLWI4ZWEtZjRkMDM1N2Ez OTQy&hl=it

1 - Focus on the host city: Trieste Trieste: European Waterfront Carlo Tosolini

The Port of Trieste Sergio Nardini

Trieste cruise promotion Edgardo Bussani

2 - Experts presentations Progress report Carine Guidali – Thematic Expert

Learning from the AIVP Meeting in Reykjavik “Port cities, tourism as a main driver?” Joseph Tomatis – Lead Expert

3 – Case studies of the partners South Matosinhos Urbanization Plan Joana Moreira

Environmental challenges for port cities AIVP

4 – City presentations Presentation of the City of Rhodes Moraitou Paraskevi

Rostock: only gateway to Berlin or beauty at the Baltic Sea? Andreas Schubert (Patrick Schmidt, Dieter Kluge)

Presentation of the city of Istanbul Metin Canci, Yakup Demirhan

5. Communication and dissemination strategies Presentation by CTUR Lead Partner Gaetano Mollura

6 - Management issues for CTUR partners/update Presentation by CTUR Lead Partner Gaetano Mollura

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URBACT is a European exchange and learning programme promoting sustainable urban devel- opment. It enables cities to work together to develop solu- tions to major urban challenges, reaffirming the key role they play in facing increasingly complex societal challenges. It helps them to develop pragmatic solutions that are new and sustainable, and that integrate economic, social and environ- mental dimensions. It enables cities to share good practices and lessons learned with all profession- als involved in urban policy throughout Europe. URBACT is 255 cities, 29 countries, and 5,000 active participants

www.urbact.eu/ctur