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Ybhg Tan Sri Datuk Tan Sri Datuk Puan Sri Datin Seri Dato’ Anne Eu Dato’ Jimmy Choo, Tan Sri Dato’ Seri Darshan Singh Gill (Dr) Haji Mustapha Dr

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Ybhg Tan Sri Datuk Tan Sri Datuk Puan Sri Datin Seri Dato’ Anne Eu Dato’ Jimmy Choo, Tan Sri Dato’ Seri Darshan Singh Gill (Dr) Haji Mustapha Dr 2 3 TABLE OF CONTENTS APBF THE ASIA PACIFIC BRANDS MESSAGE BY THE PRESIDENT OF EVENT SNAPSHOTS 06 FOUNDATION 14 THE BRANDLAUREATE 82 BOARD OF GOVERNORS OF MESSAGE BY THE CEO OF SIGNATURE BRANDS AWARDS THE ASIA PACIFIC BRANDS THE BRANDLAUREATE 87 07 FOUNDATION 15 INTRODUCTION THE BRANDLAUREATE MAN OF PresidenT’s AwArds THE TROPHY AND THEME 17 THE YEAR AWARDS 104 08 RATIONAL THE BRANDLAUREATE BRAND BRAND OF THE YEAR AWARDS MESSAGE BY THE HONOURABLE PRIME 39 PERSONALITY AWARDS 127 10 MINISTER OF MALAYSIA CORPORATE BRANDING AWARDS COUNTRY BRANDING AWARDS MESSAGE BY THE PATRON 47 147 OF THE ASIA PACIFIC 11 BRANDS FOUNDATION 71 PRODUCT BRANDING AWARDS MESSAGE BY THE CHAIRMAN OF THE ASIA PACIFIC 12 BRANDS FOUNDATION “CELEBRATING YOUR BRAND GREATNESS! MESSAGE BY THE ADVISOR OF THE ASIA PACIFIC THE GREAT MOMENTS.” 13 BRANDS FOUNDATION 4 5 BOARD OF THE GOVERNORS ASIA PACIFIC BRANDS FOUNDATION Founded in 2004, the Asia Pacific Brands Foundation (APBF) is a non-profit organization dedicated to developing brands in a myriad of business backdrops. Led by its Patron, H. E. Tun Dr. Mahathir Mohamad, Malaysia’s fourth Prime Minister, together with the Board of Governors who are experienced captains of industry and established brand icons. The power of branding is a visual, auditory and sensory experience which is undoubtedly vital to the success of brands. Brands are catalysts that transcend, achieving objectives, making profits or establishing one’s status so that it appeals to consumers. In reality, consumers’ buying preferences are determined by the way brands attract and engage them. It is crucial that organizations realize the significance of brands and branding. Likewise, consumers must also be educated and informed concerning the qualities of good brands and best-branding practices. This is where the APBF steps in to develop the ‘art of branding’. With aspirations to encourage the awareness of branding in Malaysia and across the world, the APBF takes an active role in identifying and nurturing outstanding Malaysian brands on an international platform. The Foundation continuously champions its mission to educate and communicate the ‘value of branding’ – with the concept that brand culture, combined with good practices, will give Malaysia the edge, even against the world’s most advanced nations. Starting off on a modest note with publication of branding articles in print media, the APBF has gradually evolved into an association which organizes branding seminars and forums to discuss the latest issues and developments in branding. The commitment of H.E. Tun Dr. Mahathir Dr KKJohan Datuk Wira Jalilah Baba YM Raja Datuk Ropiaah Chew Bee Peng Ybhg. Tan Sri Dato’ Seri the organization in encouraging the performance of businesses through branding has Mohamad President Advisor Raja Abdullah CEO Dr Aseh Che Mat seen the launch of the Tun Dr. Mahathir-The BrandLaureate Lecture Series, with the aim Patron Secretary General Chairman of furthering the objectives of the APBF. After its establishment, the APBF has embarked upon a number of initiatives through The BrandLaureate to support its brand mission. Among the significant events initiated include The BrandLaureate Awards, first in 2006; for Multinationals (MNCs), Public Listed Companies (PLCs), Trans-National Corporations (TNCs), Government Linked Corporations (GLCs) and Large Corporations (LCs). With the success of the awards, the APBF then launched The BrandLaureate – SMEs Chapter Awards (now renamed SMEs BestBrands Awards) to honour the Small and Medium Enterprises (SMEs). A visionary organization, the APBF aims to continue to take branding into a new dimension via its heartfelt commitment and undying passion. Tunku Dato’ Seri Tan Sri Dato’ Hamad Kama Tan Sri Dato’ Sri Tan Sri Leong Professor Emeritus Tan Sri Dato’ Seri Tan Sri Datuk Seri Shahabuddin Tunku Piah bin Che Othman Dr. Teh Hong Pow Hoy Kum Tan Sri Dato’ Sri Paduka Dr. M. Mahadevan Tony Fernandes,OBE Besar Burhanuddin Dr Lim Kok Wing Rear Admiral Tan Sri Dato’ Seri YBhg Tan Sri Datuk Tan Sri Datuk Puan Sri Datin Seri Dato’ Anne Eu Dato’ Jimmy Choo, Tan Sri Dato’ Seri Darshan Singh Gill (Dr) Haji Mustapha Dr. Augustine Dr. Susan S.C. Cheah Tan Sri Dr Ramon OBE K. Thanabalasingam Kamal Ong Soon Hock Navaratnam (Rtd) Dato’ Lawrence Datuk Dr. (Hj) Dato’ Dr. Sheikh Dato’ Sieh Kok Chi Datuk Dr. Dato’ Haji Abdul Datuk Lee Alex Yoong Ms. Amber Chia P.H.S. Lim Rahman Mohamed Chan Kum Peng Mohamed Mydin Muszaphar Shukor Chong Wei Bin Md Musa Al Masrie 6 6 7 THE BRAND “celebrating your brand greatness! THE the great moments.” TROPHY The BrandLaureate Awards 2013 trophy is artfully designed to The year dawns with such a sensational theme! In fact, the very reason transform the words of the theme, “Celebrating Your Brand behind this year’s celebratory and awe-inspiring theme is one that Greatness! The Great Moments.”, into tangible contours that transcends the typical norm, fleeting to the untrained eye, ever elusive radiate quintessential shape and form in utter magnificence. to the unsuspecting mind – yet it leaves an impression in the deep recesses in the heart. After all, that is what being GREAT is all about! Posture of Greatness Exuding the ‘look of greatness’ is reflective of the poise of defining ‘Greatness’ achievement. When the sense of attainment flows into the body, like a geyser, it overcomes the entire being – gushing How does one define ‘Greatness’? Even something as rudimentary as forth, sending out vibrant signals and rhythms that reform the meaning of ‘Great’ differs from one individual to the next; just as and realign the bearing to tune in to the song of greatness. it varies from one brand to another. What essentially remains obvious This is clearly visible here in the statuette. Upward-tilted is greatness for a brand cannot occur by it just being simple, mediocre head, pumped out chest, clenched fists, widened and spread- or normal. Greatness here is one that is ultra-focused and explodes out arms, the ‘achieving spirit’ of this award will indeed resoundingly beyond all quantifiable limits. The very notion of greatness ‘possess’ the recipient wholesomely, reaffirming the sense is one that transcends the common median, eluding the humdrum of of greatness within, bursting with vigour outwardly. The plainness, realigning the very fabric of monotonous thought patterns sculpture exudes a posture that stands raised – something whilst bursting forth to create history! Greatness is destined to be visible! only possible when one is atop, at the very pinnacle of achievement. The overall poise of the statuette can best be What, then, is greatness? To some, exhibiting growth and stability is described to signify integrity, stability, possibility and quality. viewed as great. To another, fulfilling every target, mission and vision laid out is just as great. To yet another, overachieving beyond the Action of a Winner wildest dream is great. Still to others, setting out the benchmark for The figure appears to be walking tall, yet it is still looking others to follow is great. There are even some who view long survival forward. As its very walk is defined, the action is one of as great. What is undeniably true is greatness is a process where brands climbing up steps, signifying leading the way upwards – always continue to capture GREAT MOMENTS as they progress – and all such escalating, forever paving the way and staying a step ahead great moments implosively amalgamate as one significant moment in of the competition – at the very zenith of accomplishment. time to explode in unison as we gather in fine celebration together. The heartbeat of success orbits the figurine – ever alive and ever evolving. The action, represented by the poise of motion, As such, we must indeed strive to be better – to be exceedingly and signifies activity – the activity of moving to greater heights, abundantly great. To surpass our brand greatness today with brand looking forward to more, prospecting newer plains, and aspirations of tomorrow. To be in every meaning of the word – sensational! beyond... This shows there is always more to conquer – more territories, more market shares, more hearts, greater loyalty G - Govern - Leadership R - Radical - Change and much, much more! E - Excellent - Standards Elemental Elegance A - Attitude - Spirit Plated in 24K solid gold, the trophy is indeed refined, strong T - Tenacity - Challenges and prestigious. The square shaped base represents both stability and being known to the four corners of the world in a clear, present and visible manner. The prism bears the mark of uniqueness – abounding in creativity, overflowing with substance, exploding with excellence. Truly, the trophy speaks about the ‘best of greatness’ in more ways than one! Creatively crafted, this highly sought after, limited-edition “good is not good enough, trophy brings out brand greatness in such a holistic way that we have to be great!” it commands only the most deserving of recipients! “at the brandlaureate, we make weak brands strong, strong brands great and great brands – the best!” 88 9 PM’S MESSAGE PATRON’S MESSAGE YAB. DAto’ seRI nAJIB TUN HAJI ABDUL RAZAK H.E. TUN DR. MAHATHIR MOHAMMAD PRIME MINISTER OF MALAYSIA PATRON OF THE ASIA PACIFIC BRANDS FOUNDATION irst of all, I would like to congratulate all the brands with footprints that reach the whole hen it comes to branding, action often Where branding is concerned, there is never a dull Fwinners of The BrandLaureate BestBrands world. It is interesting to note that some of these Wspeaks louder than words and this has the moment and I am sure that all the BrandLaureates, Award 2013-2014. Winning this prestigious global brands revenue is so huge that they form potential to alter the trajectory of the brand’s as the winners of The BrandLaureate Awards are Award is a testimony of your brand success and the GDP of an undeveloped nation.
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