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Catalogue Des Cours Course Catalog COURS – FILIERES / COURSES –TRACKS Catalogue des Cours Course Catalog COURS – FILIERES / COURSES –TRACKS Année universitaire 2018-2019 Academic Year 2018-2019 Table of contents Sommaire / Table of contents Sommaire / Table of contents .............................................................................................. 2 Introduction/ Introduction ................................................................................................... 4 Codification des cours de gestion / Classification of Management Course Codes ............. 5 Descriptifs des cours 1er cycle / Course Outlines 1st cycle ................................................. 7 Comptabilité-Contrôle de gestion / Accounting and Management Control .......... 19 Droit et Environnement de l’Entreprise / Public and Private Policy .................... 24 Economie / Economics .......................................................................................... 30 Finance / Finance .................................................................................................. 36 Systèmes d’Information, Sciences de la Décision et Statistiques / Information Systems, Decision Sciences and Statistics ......................................... 42 Management / Management .................................................................................. 52 Marketing / Marketing .......................................................................................... 60 Management des Opérations / Operations Management ...................................... 67 Hors département / Outside Academic Department .............................................. 68 MOOC/ MOOC 70 Descriptif des cours 2e cycle / Course Outline 2nd cycle ................................................... 84 Comptabilité-Contrôle de gestion / Accounting and Management Control ........ 101 Droit et Environnement de l’Entreprise / Public and Private Policy .................. 104 Economie / Economics ........................................................................................ 113 Finance / Finance ................................................................................................ 118 Systèmes d’Information, Sciences de la Décision et Statistiques / Information Systems, Decision Sciences and Statistics ....................................... 126 Management / Management ................................................................................ 131 Marketing / Marketing ........................................................................................ 154 Management des Opérations / Operations Management .................................... 170 Hors département / Outside Academic Department ............................................ 174 Langues & Cultures / The Department of Languages & Cultures .................................. 189 Enseignants Langues & Cultures / The Department of Languages & Cultures -Teachers .............................................................................................. 192 Codification des cours de Langues & Cultures / Classification of Languages & Cultures Course Codes ................................................................. 193 Organisation et niveau des cours de langues, cultures et communication / Languages, Courses and Levels .......................................................................... 195 Liste des cours de langues, cultures et communication / Languages, cultures and communication courses .................................................................. 197 2 Catalogue de cours / Course catalog 2018 - 2019 ANNEXES / APPENDICES ........................................................................................... 216 Liste des coordinateurs de cours BBA / List of BBA Course coordinators ........ 216 Les professeurs permanents - Hors-département / Faculty Members at Large ................................................................................................................... 112 3 Catalogue de cours / Course catalog 2018 - 2019 Introduction Chères étudiantes, chers étudiants, Dear Students, Le Catalogue des cours reflète la The Course Catalog reflects the diversity richesse de l’offre pédagogique qui of the academic offer proposed in the vous est proposée au sein du Global Global BBA program: courses, BBA : cours, tracks, cursus, etc… qu’ils specialized tracks… taught in Cergy soient donnés sur l’un ou l’autre de nos and on our campuses in Singapore and campus, Cergy, Singapour ou Rabat. Rabat. All the modules available in the Vos nombreuses questions sur l’offre program are described, thus answering actuelle y trouveront réponse. many of your questions. Ce Catalogue est votre outil de travail, The Course Catalog is a guide and le guide et la référence indispensables reference to help structure your choice pour vous aider dans vos choix de of courses. Please also consult the cours. Il est complémentaire du Global BBA Study Guide for additional Règlement pédagogique ESSEC Global important information. BBA. We encourage you to make good use of Nous espérons que vous en ferez bon this document, hoping that it will help usage et qu’il vous aidera à gagner en you gain time and clarity during your efficacité, en ouverture et en studies. It will help you be a pertinence pour les années à venir. Il responsible student: responsible for vous aidera aussi à être un étudiant your choices, for your curriculum and responsable : responsable de ses for your presentation to the Graduation choix, de son cursus, de sa Board. présentation au jury de diplôme. We also advise you to consult the Nous vous conseillons de compléter course syllabi available on ce catalogue par les plans de cours myessec.com/BBA Program Center. (syllabus) disponibles sur myessec.com/BBA Program Center. Enjoy this Course Catalog and have a fruitful academic year 2017-2018. Bonne lecture à toutes et à tous et très belle année universitaire 2017-2018. Corinne PEIFFERT Hugues LEVECQ Directrice des Etudes Global BBA Directeur du Global BBA ESSEC Director of Studies, Global BBA Dean of ESSEC Global BBA 4 Catalogue de cours / Course catalog 2018 - 2019 Codification des cours de gestion Classification of Management Course Codes Le code des cours se compose de 3 lettres Course codes include three letters (code du département) suivies d’une lettre (department code) followed by one letter for indiquant la matière concernée, de deux the department subject, by two digits chiffres indiquant le niveau et le corresponding to the level and the program, programme et de trois chiffres à one digit for the level of the course, and signification variable ou sans signification finally by two digits with variable sense or particulière. without any specific meaning. Exemples de codes: CPTC 11112 ; Code examples: CPTC 11112; FINE 1310 FINE 13109 Les trois premières lettres indiquent généralement le département ou le domaine d’étude. The first three letters generally correspond to the department. ■ La quatrième lettre indique la matière concernée, au sein du département The fourth letter corresponds to the department subject (Exemple/Example: CPTF : Fiscalité/Taxation, etc.). CPR : Culture, Politique, Responsabilité/Culture, Politics, Responsibility A : Arts/Arts E : Esthétique/Aesthetic H : Humanités/Humanities O : "Neutre", politique/“Neutral”, Politics S : Scientifique/Scientific CPT: Comptabilité, Contrôle de gestion/Accounting and Management Control C : Comptabilité financière/Financial Accounting F : Fiscalité/Taxation G : Contrôle et comptabilité de gestion/Cost Accounting and Management Control O : Instruments de gestion et organisation/Management Systems and Organization DEV: Droit et Environnement de l’Entreprise/Public and Private Policy C : Collectivités locales et économie urbaine/Local Communities and Urban Economics D : Droit/Law E : Entrepreneuriat/Entrepreneurship I : Gestion immobilière/Real Estate Management N : Négociation/Negotiation ECO: Economie/Economics A : Macroéconomie et économie internationale/Macroeconomics & Intl Economics I : Microéconomie/Microeconomics S : Économie sectorielle/Sector-related Economics EXP : Expérience en entreprise/Corporate Experience R : Expérience Professionnelle/Professional experience 5 Catalogue de cours / Course catalog 2018 - 2019 FIN: Finance/Finance A : Actuariat/Actuarial,Insurance E : Finance d’entreprise/Corporate Finance G : Finance générale/General Finance M : Finance de marché/Market Finance S : Synthèse/Synthesis IDS : Systèmes d’Information, Sciences de la Décision et Statistiques/Information Systems, Decision Sciences and Statistics D : Sciences de la décision/Decision Sciences E : Entrepreneuriat/Entrepreneurship I : Systèmes d’information/Information Systems M : Mathématiques/Mathematics S : Statistiques/Statistics MGT: Management/Management A : Management des services/Services Management E : Entrepreneuriat/Entrepreneurship M : Management et processus organisationnels/Management and Organizational Processes P : Psychologie et développement personnel/Psychology and Personal Development S : Stratégie/Strategy MKG: Marketing/Marketing A : Management et marketing des services/Services Marketing and Management C : Connaissance et analyse des marchés/Knowledge and Market Analysis F : Fonctions du marketing/Marketing Functions J : Jeux et simulations /Games and Business Simulations M : Management en marketing/Marketing Management S : Marketing sectoriel/Sectorial Marketing MOP: Management des Opérations/Operations Management O : Optimisation et qualité/Optimization and Quality
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