Journal of Indonesian Tourism and p-ISSN: 2355-3979 Development Studies e-ISSN: 2338-1647 Journal of Indonesian Tourism and Development Studies EDITORIAL BOARD Chief Editor Luchman Hakim Ecotourism – Faculty of Mathematics and Natural Sciences, University of Brawijaya, Indonesia Team Editor Akira Kikuchi Yusri Abdillah Faculty of Administrative Sciences Department of Environmental University of Brawijaya, Indonesia University of Teknologi Malaysia, Malaysia Soemarno Soemarno Rukavina Baks Department of Soil Science Faculty of Agriculture Faculty of Agriculture University of Tadulako, Indonesia University of Brawijaya, Indonesia Regina Rosita Butarbutar University of Sam Ratulangi, Indonesia Iwan Nugroho Widyagama University – Indonesia Hasan Zayadi Devi Roza K. Kausar Department of Biology Faculty of Tourism Faculty of Mathematicsand Natural Pancasila University, Indonesia Sciences Islamic University of Malang, Indonesia Managing Editor Jehan Ramdani Haryati Muhammad Qomaruddin Editorial Address 1st floor Building B of Postgraduate School, University of Brawijaya Mayor Jenderal Haryono street No. 169, Malang 65145, Indonesia Phone: +62341-571260 / Fax: +62341-580801 Email: [email protected] Website: jitode.ub.ac.id TABLE OF CONTENTVol. 7 No. 2, April 2019 Strategies to Introducing Ecotourism Concept with Social Media for College Student in Malang Ida Idewa Agung Willy Pramana, Amin Setyo Leksono, Moch. Sasmito Djati ........................................... 56-61 DOI: 10.21776/ub.jitode.2019.007.02.01 The Role of Social Capital in Community Based Tourism Purwanti Dyah Pramanik, Rahmat Ingkadijaya, Mochamad Achmadi ...................................................... 62-73 DOI: 10.21776/ub.jitode.2019.007.02.02 Tourist Accomodation: A Host-Tourist Matched for Batur Geotourism Ni Made Ernawati, I Wayan Basi Arjana, Anak Agung Raka Sitawati ......................................................... 74-82 DOI: 10.21776/ub.jitode.2019.007.02.03 Exploration of Understorey Vegetation’s Beauty: Supporting Tourism Potential of Bukit Siguntang, Palembang Lia Auliandari, Delfy Lensari, Erni Angraini ................................................................................................ 83-90 DOI: 10.21776/ub.jitode.2019.007.02.04 Community Participation in Development of Ecotourism in Taman Beach, Pacitan Districta Heru Wiwoho Supadi Putra, Abdul Hakim, Harsuko Riniwati, Amin Setyo Leksono ................................. 91-99 DOI: 10.21776/ub.jitode.2019.007.02.05 Development Strategy of Brau Edufarm Tourism in Batu Siti Zurinani, Nurul Rodiyah, Dikau Tondo Prastyo, Muhammad Yogi Arifky ............................................ 100-110 DOI: 10.21776/ub.jitode.2019.007.02.06 Efforts to Achieve Environmental Sustainability through Ecotourism Yerik Afrianto Singgalen, Gatot Sasongko, Pamerdi Giri Wiloso ............................................................... 111-119 DOI: 10.21776/ub.jitode.2019.007.02.07 The Involvement of Women in Tourism Village of Pujon Kidul, Malang, Indonesia Rita Parmawati, Wike Wike, Edriana Pangestuti ....................................................................................... 120-130 DOI: 10.21776/ub.jitode.2019.007.02.08 Journal of Indonesian Tourism and doi: 10.21776/ub.jitode.2019.07.02.01 Development Studies E-ISSN : 2338-1647 http://jitode.ub.ac.id Strategies to Introducing Ecotourism Concept with Social Media for College Student in Malang 1* 2 2 Ida Idewa Agung Willy Pramana , Amin Setyo Leksono , Moch. Sasmito Djati 1Postgraduate School, University of Brawijaya, Malang, Indonesia 2Department of Biology, Faculty of Mathematics and Natural Sciences, University of Brawijaya, Malang, Indonesia Abstract In Indonesia, research about Social Media and Ecotourism is still few. Some studies in Indonesia mostly still view social media as marketing advice. In fact, social media also plays an important role in regulating the perceptions of the people who come to the ecotourism site both from the content or the ease of access. Practically this research can be used as a strategic reference by stakeholders, to be able to use Social Media as media for promotion and education. Then academically, this research can be a reference for further research on the strategy of managing ecotourism with social media. This research is a descriptive type with quantitative and qualitative approaches, with research locations in Malang. Research using an online questionnaire with Google Form. The results are, Instagram is the most used social media by students in Malang. And for the management strategy with Instagram, it can be done with an aggressive strategy that is utilizing Strength and Opportunities from Instagram such as fast, cheap, environmentally friendly and widely used by students and can be more optimized with the AISAS strategy. Step by step to Introducing Ecotourism in social media are, getting the Attention maybe with Influener or public figure, build interest with consistent post everyday, make user search about ecotourism, and get them to take action such as reading about ecotourisma, increasing their engagement ecotourism, and for the last step will make them to share the information to fellow student as social media user. Keywords: ecotourism, facebook, Instagram, Malang, social media, strategy, student. INTRODUCTION* marketing its exclusive location, but also trying to Indonesia is one of a country with the highest form perceptions of its visitors [5]. diversity of flora and fauna. Therefore, Indonesia Social Media is a media which consist of three categorized as a mega-biodiversity country, with parts, i.e. infrastructure, information, and tools. 25% of the species in the world [1]. With It was used to produce and spread media abundant resources, good management is content. Content in social media can be personal needed, thus it can be utilized optimally and messages, news, ideas, and cultural products in sustainable for a long time. digital form. Later, the role of producing and One of the uses of natural resources is in the consuming media content can be individuals, tourism sector. Tourism is a variety of tourist organizations, or even industries [6]. In 2015, activities, which are supported by facilities and from 255 million population in Indonesia, 88.1 provided by the community, entrepreneurs, million were Internet users and 79 million of government, and local government [2]. these internet users were active as social media Ecotourism is a type of tourism that is users [7]. included in sustainable tourism [3]. Although it In Indonesia, research about Social Media and has many advantages in terms of conservation, Ecotourism is still not done much. Most of the improvement in the quality of community life, studies in Indonesia mostly still view social media and cultural preservation, ecotourism also has as marketing advice, although some have started several weaknesses. One of them still has limited using Social Media as an educational medium. access to information. For example, market Previous research in China showed that social networks and infrastructure for Ecotourism media also acts as a driver in social movements in management [4]. society [8]. With social media, people will have a One instrument that used as a way to access room for discussion, sharing the idea, keep in information is the Internet. Or more specifically touch, etc. For a certain point, social media has a with social media. China has started using Social stronger side and sometimes can drive Media as a tool. Not only in the interests of government for making policy. Social media also make people good and smart because they can share knowledge with others [8]. In addition, * Correspondence Address: social media is also a very important instrument Ida Idewa Agung Willy Pramana Email : [email protected] in regulating the perceptions of people who Address : Postgraduate School, University of Brawijaya, Jl. Mayjen Haryono No. 169, Malang 65145. [56] J. Ind. Tour. Dev. Std., Vol.7, No.2, April 2019 Introducing Ecotourism Concept with Social Media (Willy Pramana, et al.) come to ecotourism sites both from their content colleges/universities, for the number of students or their accessibility [9]. estimated more than 350 thousand students in Introducing knowledge about Ecotourism Malang [11]. So with a high amount and diverse Concept become important because it can student population, it can provide a clearer decrease pollution in tourism area that causes by picture of how students understand about Visitor. Because with knowing about Ecotourism ecotourism. The study was conducted for one concept, the visitor will know what they can and month, starting from May 17th 2018, to June 17th can’t do, and also feel more involved with the 2018. preservation of the ecosystem. Visitor or tourist Data Collection arrival in tourism area has a good and bad Data collection is done using Online impact. The good impact is, will increase income Questionnaire via google form (here is the link: from stakeholder and local people, and later the https://goo.gl/forms/LEV3Q2uIwJ4qWpT63). The income can also be used to conserve tourism site. questionnaire itself is an indirect data retrieval But the bad impact, the visitor will cause technique. The questionnaire contained a list of pollution such as emission from transportation, questions that would later have to be answered trash, and also deforestation because visitor or responded by the respondents. Respondents comes [10]. themselves have the freedom to give answers