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Special Libraries, 1927 Special Libraries,

1-1-1927

Special Libraries, January 1927

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This Book is brought to you for free and open access by the Special Libraries, 1920s at SJSU ScholarWorks. It has been accepted for inclusion in Special Libraries, 1927 by an authorized administrator of SJSU ScholarWorks. For more information, please contact [email protected]. -- - Vol. 18 January, 1927 No. 1

Library of First Wisconsin National Bank

Financial Number Special Libraries Association Founded 1909 A CLEARING HOUSE OF INFORMATION Created to DromoTe The Intrrests of the commercial. Industr~al. lechnlcnl. civlc, rnunic~pal,leglslntlve, welfare libmrles, statistical bureaus nnd research orgnnlzations. Also to servo speclnl degnrtments of public libraries and universities. PUTTING KNOWLEDGE TO WORK

Executive Board PRIJSIDENT-Francis E. Cacly, Research Library, Nela Park, Clcveland, Ohio. IST Vrc~-Pn~srl)~x~-hllaryLouise Alexander, Barton, Durstine h Osbora, . 2Xn VICE-PRESIDENT-LouiseKeller, I~~depende~iceBureau, Philadelphia, Pa. SECRETARY-RoseL. Vormelker, White Motor Co., Cleveland, Ohio. TREASURER-EthelA. Shields, Eastman Kodak Co., Rochester, N Y. BOARDMemsns-Daniel N. Randy, Insurance Library Assn., Boston, Mass.; W~lliamAlcot~. Boston Globe, Boston, Mass, Committees AUDITING Gertrude 1). Peterkin, American Telephone h Telcfi.rap11 Company, New York City W. L. Powhson. National Automobile Chaniber of Commerce. New York Citv. CLASSIFICATION C11m.-Louise ICeller, Independence Bureau, Philadelphia, Pa CONTINUATION READING Chm.-Frederick A. hfooney, Dcnnison Nfg. Co., Fran~ingham,hiass EXHIBITS Chn1.-Alma C. Mitchill, Public Service Corp ol New Jersey, Ncwark, N. J INDEXING LEGISLATION, Joint Committee. S LA. llember, Herbert 0. Uriglian~,State Library, Provltkncc, R. I. INTERNATIONAL COhfhlERCE CLUB Chm.-Francis E. Cady, Research Library, Ncla Park, Clcvelancl, Oliio. MEMBERSHIP Chm.-Louis A. Arm~stcad.Boston Elcvalecl Railwav.-. 3.ston. llass. METHODS Chm.-Rcbccca R. Rankin, Municipal Reference Llluary, Xew York City NEWS Chm.-William Alcott, Boston Globe, Boston, Xa~s. PUBLICATIONS C11m.-Rebecca 13. Rankin, Municipal Reference Library, New York City. TRAINING FOR LIBRAICIANSHIP Chm.-Rebecca B. Rankin, Municipal Refercnce Library, New York Cily. Group Officers COMMERCIAL AND TECHNICAL Chm.-Frederic A. Mooncy, Dennis011 Mfg. Co., Framingharn, Mass. Vice-C11ni.-Miles 0. Price, U. S. Patent Office, Washington, D.C. Sec.--Mary A. McCarthy, Stone & Webster, Boston, Mass. FINANCIAL Cbtn.-Marguerite Burnett, Federal Reserve Bank, Nclv York Ci~j. Vice-Chm.-Ruth E. Jones, Security Trust 8 Savings Bank, , Cal. Sw.-Sue \2'uchter, Continental & Cotnmcrcial Bank, , I11 INSURANCE C1im.-Daniel N. Handy, Insurance Library ASSII.,Bostoll, Mass. NEWSPAPER Chm.-Jol~n H. Miller, Icing Featurcs Syndicate, Ncw York City Vice-Chm -Agnes J Petcrsen, biilwaukec Journal, Blil\vaukce, Wis Sec --Maurice Synionds, Ncw York Daily News, New York City. SPECIAL LIBRARIES Magazine of the Association EDITOR, Herbert 0. Brigham State Library, Providence, R. I.

Associate Editors Ethel Cleland, Business Branch, Public Library, Indianapolis, Ind. R. H. Johnston, Bureau of Railway Economics, Washington, D. C. Henry H. Norris, Boston Elevated Railway, Boston, Mass Mary C. Parker, Federal Reserve Bank, New York City. Rebecca B. Ranlcin, Municipal Reference Library, New Yorlc City. Margaret Reynolds, First Wisconsin National Bank, Milmaukee, Wis. A. A. Slobod, Co., Schenectady, N. Y. Local Associations SPECIAL LIBRARIES ASSOCIATION OF BOSTON Pres.- -Margaret Withington, Social Service Library. Set.-Elizabeth Burrape, Administration Library, Boston School Committee II.TJNOTS CHAPTER Pres.-Pyrrha B. Shefficld, Portland Cement Associalion, Chicago Sec.-Frances bli. Cowan, Dartnell Corporation, Chicago. NEW YORR SPECIAL LIBRARIES ASSOCIATION Pres.-Mary Louise Alexander, Barton, Durstine Sr Osborn Sec.-Josephine I. Greenwood, Consolidated Gas Co. SPECIAL LIBRARIES COUNCIL OF PI-IILADELPIlIA AND VICINITY Chm.--Anna S. Bonsall, E. F. Houghton Co Scc.-Helen M. Rankin. Free Library of Philadelphia. PLTTSRURGIl SPECIAL LIBRARIES ASSOCIATION Pres.-Jessie Callan, Bessetner S: Lake Erie Railroad. Sec.-Mrs. Joseph Burke, Mercy Hospital. SPECIAL LIBRARIES ASSOCIATION OF SAN FRANCISCO Pres.-B. E. Strong, Standard 011 Co. Scc-Margaret Hart, Sail Francisco n~~llctin SPECIAL LIBRARIES ASSOCIATION OF SOUTHERN CALIFORNIA Pres.-Mrs. Mary E Irish, Barlow Medical Library, Los Angeles. Sec-Lenoie Greene, Los AtlgeIes Museum, Exposition Pal!:. Recent Publications Special Libraries Directory, 2nd edition, 1925...... $4.00 Handbook of Coimnercial Ii~formationServices, 1924...... 2 00 Cu~nulativeIndex to Special Libraries, 1910-22...... 2.00 Cuiiiulative Iiides to 1923-26 ...... In Press Inforination Bulletins No. 1-4 ...... each .25

Our Field SPECIAL LIBRARIANS BUSINESS CONSULTANTS STATISTICIANS RESEARCH ANALYSTS EXECU'I'IVES ECONOMISTS Contents ARTICLES

Exhibits and Exhibits. By Margaret Reynolds...... 18

How Can We Sell Ourselves to Our Organization. By Emma M. Boyer ...... 16 How to Advertise Your Library to Your Organization. By K. Dorothy Ferguson ...... 13 How to Sell Ourselves to Our Organization. By Lydia M. Jacobus ...... 15 How We Sell Ourselves to Our Organization. By Laura J. Cage ...... 12 Plea for a Budget. By Alice M. Scheck...... 8 Why Budgets? By R. E. Wright ...... 5

DEPARTMENTS NOTES . . - Associations ...... 26 Biographies ...... 9 Editor's Desk ...... 10 Budgets ...... 9 Events and Publications...... 30 Business Magazines ...... 22 Personal Notes ...... 29 ~~~t~ and ~~~~~~~t~...... 32 President's Page ...... 1 1 covernmentD~~~~~~~~ ...... 22 ... Research Activ~ties ...... 24 N~~~~~~~~ uses R~~ Science and Technology ...... 23 Paper ...... 2 1

Published Monthly Except August and September by THE SPECIAL LIBRARIES ASSOCIATION Special Libraries Publishing ofice, 958 University Ave., New York City. Editorial office, State Library, Providence, R.I. Treasurer's office, 343 State St., Rochester, N. Y. .A11 payments should be made to Miss Ethel A. Shields, Treasurer, C/OEastman Kodak Co., Rochester, N. Y.

Gptered M aecond olnsa matter December 17, 1843 at the Post OBce, Kew Yo%, N.Y.. under the sat of Mamh 9, 187). Accevtnnoe for malllos at special rate of postage orovided for lo neetlon 1101, dot of Ootobar 3. 1917. mh0rlud 1-b.r 17, lU18. Ratea: 14.00 a year. Forein 84.60: single copier 10 cantr SpecialA Libraries Vol. 18 January, 1927 No. 1

Why Budgets By R. E. Wright, Assistant Vice President, First Wisconsin National Bank, Milwaukee HERE has been so much tall: these resources, one's talent and one's chances T days of budgets that sometimes I profitably-all this belongs to and is in- think the word has almost lost its flavor. cluded in the word order. Order is man's We budget our income, we budget our greatest need and his true well being." business, our time-some even suggest -From tlzc Journal Inti~~dof Hcnri wc should budget our thinking. We talcc Avziel, 1855. budgets for granted, certainly. Orcler, peace of mind, happiness, call it And why? what you will, it is in the interest of this Why is it that the banks and large quality which is "man's greatest need and stores are spending considerable sums of his true well being," that budgets bave money to establish clepartinents which becn worlcecl out. supply cxpert co~tnselon how to appor- A budget enables us to know where we tion our incoines to get the most possible arc going aid how we plan to arrive value out of them? Why is it that little there. It enables us to organize our lives, businesscs wl~ichintend to become big to distribuk our tiine and our incomes, to businesscs, are so eagerly worltitlg out employ our capital and resources profita- plans of budgetary control for the co- bly. It givcs us inward liberty and free ordination of all departments of their or- command over ourselves, it gives us ganizations ? Why are clubs and lodges powcr. falling into line and budgeting even their Psycl~ologistsand laymen agree, I be- sinall expenditures for a year in advance ? lieve, that the first step toward any sort In short, what's all this sl~outin'about of success is to have a goal. We humans budgets for ? are so constituted that wc must have I caine across a paragraph the other something to work toward, else we day which seems to me to give the answer flounder aimlessly about like rudderless so aptly that I want to quote it here: ships, getting nowhere, accon~plishing nothieg, often wrecked on the rocks of our own lack of purpose. "What comfort, what strength, what But "thc world steps aside to let any economy there is in orcler-material or- man pass who knows where he is going." der, intellectual order, moral order. To In caveinan days when a inan wanted know where one is going and what one to go somewhere or get sometl~inghe wishes-this is order; to keep one's word slung his favorite club over his shoulder, and one's engagements, again order; to tucked his stone headed hatchet into his have everything ready under one's hand, belt, and strode forth to his destination. to be able to dispose of all one's forces SVoe unto any of the dwellers in neigh- and to have all one's means of whatever boring caves if they got in his way. His kind under command-still order ; to dis- methods were direct and effective. cipline one's habits, one's effort, one's Later when the world had advanced wishes; to organize one's life, to distri- to the flowery days of knighthood, the at- bute one's time, to take the measure of tainment of one's objective was usually one's duties and make one's rights re- a matter of assembling one's friends and spected; to employ one's capital and paid retainers, bedecking then1 with inclch 6 SPECIAL LIBRARIES January, 1927 gorgeous and cumbersoine armor, mount- greatest possible number of our desires. ing them on plunging chargers and lead- Most of us are not so situated financially ing them into a romantic battle. that we can satisfy all our material wants. Today, however, we flatter ourselves It is probably better so; but most people that we are more conlplex. What we can satisfy their reasonable ambitions if mean is that our life is more complex. they go at things systematically. We cannot use the primitive method of The use of a personal or household the caveman nor don our shining armor budget presupposes two steps, the keep- and ride our milk-white charger, sur- ing of a record of expenditures and a mounting all obstacles, to the goal of our proportionate distribution of income desire. based on a study of expenditures over a As our life becomes complex, so must period of time. Items may be grouped our methods. If we like the castle in under as many or as few headings as de- which our neighbor lives better than our sired. The important thing is it to keep a own we do not sally forth with a gnarled coinplete record and to code all expendi- stick in hand and demand that he turn tures consistently. If an ice cream soda his castle over, simply because we are is a personal indulgence one month it bigger than he, or our stick has more must not be considered food the next. It knots in it or we are more determined matters little whether you consider a lec- than he. ture or a concert a matter of education, Nowadays, if we covet our neighbor's amusement, or a personal indulgence, SO house, which some people do, I'm afraid, long as you record the expenditure under in spite of the admonitions of the ninth the same category each time. commandment, we set about trying to buy The record's the thing. The real value it from him. If he is so fond of it that of any budget plan is that it provides a he cannot be tempted by our offers, we basis for apportioning income to assure consult our banker and our architect and the proper balance. With a complete pic- start our plans for building a house which ture of each month's expenditures classi- will outshine the one we longed for and fied under definite headings it is possible lost. If we have not enough money to to plan what we must expect to do with carry out our plans at once, we organize our weekly or n~onthlystipend in order to our finances so that we can proceedaat develop into well rounded individuals, the earliest possible moment. rather than financial inefficients who There's no goal we want to reach, it must constantly be robbing Peter to pay seems, that doesn't involve some financial Paul, or going without luncltes the last transaction. Not that money alone will week of the month because we over in- carry us wherever we want to go, but so dulged our craving for the theater during often it seems to be the keystone on the first part of the n~onth. which the whole structure of our individ- By comparing our expenditures from ual and coininunity life is hung. month to month it is possible to deter- If we set our hearts on a college edu- inine wliat adjustinents should be made. cation for our children we start planning Possil~lywe will find that we inip11t spend for it before the youngsters are out of less for food and thus have more for fur- swaddling clothes. Along with our plan- niture, or save on amuseinei~tsthrough ning we start saving. the year and have enough for one real Since this thing we are pleased to call trip in the summer. The figures in our money is such a vital factor in the work- gift column may reveal that we have ing out of our mundane and even our been generous beyond our means. I ven- spiritual well-being, it behooves us to ture to say that most people who do not husband it well so that we may get as far keep accounts woulcl be astounded to as possible along the road to whatever know how much they spend during a year our ~oalnlav be. on gifts and entertainments which seem ~Kisgets ;s back to the budget again. trivial at the time. Tl~ere'sno denying the fact that a budget In studying a record of expenditures provides the surest way to regulate our over any period less than a year we must finances and stretch them to cover the remember such items as taxes, insurance, January, 1927 SPECIAL LIBRARIES 7 etc., which do not recur frequently. the charge account but she knows as she Many people lay aside one-twelfth of goes, just what her purchases amount to. these items monthly which does away The efficient librarian will register pur- with the strain of paying unusually large chase orders for books as issued and will amounts out of one month's income. not wait until the invoice or statement is In discussions of income planning there received from the publisher. She will be is much talk of "standard" budgets for in position to know after each purchase various incomes. To me these staildard order is sent, just what her available fund budgets do not seem practical because is. people's tastes and the circumstances Any society, club, or association will which govern the spending of their in- increase its length of life, its usefulness comes cannot be standardized. Situa- and its size through the adopiion of the tions in homes vary so greatly that a plan budget idea. A treasurer of such an which works admirably for one family organization can render no greater serv- may not meet the deinands of another. ice than by insisting upon the adoption One family may prefer to live in a neigh- of a standard code of expenditures and a borhood where rents are high and to dis- properly balanced budget providing for pense with an automobile. Another will the maintenance of its logical activities econoinize on rent to enjoy the luxury of through definite appropriations, based a car. Sonle people will insist on expen- upon accurately estiinatecl income. Armed sive food and pay less for clothes, while with such an instruinent, the organizers a few will sacrifice everything but the will suppress many hastily conceived but barest necessities to save money for ill-advised projects and will accomplish travel. In one family the desired object its purposes tl~rougl~coilcentrated attacks may be a home, in another, professional on well-defined objectives. education for a talented son or daughter, Executives of business institutions, or perhaps medical care for one who is whether manufacturing, retailing, or an invalid. For these reasons it would otherwise, will find their duties simplified seem that the most satisfactory way to by budgetary control. The banker finds plan a budget is, first, to talce stock of it easy to discuss loans with such an exec- those obligations and expenses which utive because such a one knows just how cannot be changed at present, and then nluch credit he needs, when he will need to keep a record of all other expenditures it, and when he will be in position to pay for several months. An analysis of these off his loans. Barring the development of records will help determine whether an unusual business conditions, he can esti- adjustn~entof expenditures is possible. inate his probable sales with reasonable Budget methods result in changing an precision. He lcnows what must be ex- inefficient organization into an efficient pended for raw materials to produce the one. This is true whether we are speak- estimated sales. He lcnows when his ac- ing of a manufacturing business, a retail counts receivable will be paid, when his selling organization, the finances of a accounts payable must be met in order club, a municipality, an individual or even to talce advantage of discounts. I-Ie a library. I have personally observed the lcnows what expense there will be in pro- successful operation of budgets in each ducing and selling the estimated total. one of these kinds of institutions and can The principal objects of a business truthfully say that the budget is un- budget have been stated to be as follows: doubtedly one of the greatest instruments 1-To serve as a guide to the manage- for orderly and efficient results in every ment of the business. instance. The housewife who just says ('Charge 2-To secure co-ordination of effort of it" and knows nothing of the increasing the various departments of the business. total of purchases so made, until the end 3-To provide control of expenditures. of the month, is not going to be as thrifty &-To insure a fair and reasonable as the one who has a fund or allowance profit to worker and capital if business for each principal object of expenditure. conditions permit the carrying out of the The thrifty one may find advantages in pre-conceived plan. 8 SPECIAL LIBRARIES January, 1927

A code of expenditures with appro- tivities. Revenues will be coded by sym- pr-iatc symbols is essential in connection bols representing n~embershipdues, ini- wlth any budget system, in order that tiation fees, or advertising in the club similar expenditures may be similarly publication. classified and in order that periodic re- The coiumittees of the properly bud- ports may be madc showing the esti- geted club os society will be allotted ap- mated, coinpared with the actual revenues propriations by the board of governors and expeaditures for an elapsed period. or directors and the espenditures of these To the trained executive, these reports comnittees will be measured from time revcal business symptoins whicll reflect to timc by the treasurer using the appro- the state of healtll of the business. They priation as a ineasuring rod. enable him to prescribe proper remedies to meet changing conditions. Whetlm- it be a government, a busi- A club 01- society should include in its ness, a society, a library, a family or an code of expenditures a synlbol to repre- individual, I repeat that budgeting means sent items such as entertainment, fees and orcles. In conclusion I quote again, expense for spealiers, the publication "JVhat comfort, what strength, what issued by the organization, or civic ac- economy there is in order." A Plea for a Budget' By Alice M. Scheck, Librarian, First National Bank of Los Angeles

R FREDW. SHIBLEY,vice-president, search department is bringing in real MBankers Trust Company, New York, money in tangible dollars, any more than in an address, "The Banker and the Bud- it does without a budget, but it enables get," delivered before the Ohio Bankers the executive to know just what SLIC~I a Association at Cleveland, Ohio, on Junc department is costing, and allows the li- 10, 1926, says: "In illy opinion the bud- brarian also an opportunity to lcnow, and get intelligently made and controlled is an fi-equcntly shows a method of savlng. economic necessity in American indus- When such a depart~nentis not operated try." on a budget there is no way of checking While the financial side of the opera- and no intelligent planning for the year tion of a special library or research de- can be done. partinent may not be a matter of produc- If a library has operated on the hap- tion and sales in the same sense as it is in l~azarclplan of an official approval for industry or manufacturing, nevertheless, expenditures, but no definite amount ap- it is scarcely possible to operate intelli- portioned for iLs various expenses, these gently without some idea of the actual same expenses are apt to be haphazard cost of the library or department. This and 111-considered. If, on the other hand, can only be satisfactorily achieved by it is 1:no~vn that at the beginning of the having a definite budgetary plan and year the powers-that-be expect the libra- keeping a close checlc. rian, or head of the department, to plan Since many firms who maintain special each type of expense LO cover all possiblz librarics or research departments, as part contingencies, a careful and tl~oughtfnl of their organizations, have been prone financial plan should result Salaries, to regard them, in the not so distant past, supplies, equipment, binding, periodical as non-productive from an actual dol- subscriptions, books, . newspapers, and lars and ccnts stand-point, the worlcing sometimes rent, light and heat, are always out of a budget and a periodical check of to be providcd for. A definite amount expenses is usually most illuminating. Of can usually be apportioned to each, with course, the mere operation under a budget some margin for unexpected develop- does not mean that the library or re- ments. Sme the preparation of th~saddress Miss Scheck has become librarian of the FIollymood Branch of the Lo3 Arlgeles P~rbl~cL~brar~. January, 1927 SPECIAL LIBRARIES 3

In our own case no budget mas planned out it. Ii one has even a small amount for the first two years of the depart- and is allo\vecl to use it at ones own dis- n~ent'sexistence. Those in charge simply cretion far more satisfactory results will did not lillow what it was costing to run be oblained. From a purely library it. At infrecluent intervals reports were stand-point, I am suse that no librarian, received from the Comptroller's Depart- especially one who has had boolc selec- ment with all sorts of arbitrary charges tion as a definite part of her duties, will allocated which incant little or nothing, ever be satisfied to work without a book wl~icl~could not be checked or traced to fund. If thc acquisition of a book fund their source. Tllen a budget was dcvised has been difficult, the operation of the for everytl~ingexcept books, nlagazines library under a budget is a susc way to and binding, All this was siniply lurllpecl come by one. under the Illore or less ainbiguous head- To quote Mr. Sl~ibleyfurther: "It is ing "Sul~scriptionsand clues" and covered said that the modcrn business budget is a multitude of sins. Items were alway the best system ever devised for con- being charged to us which we I~IIOW should not bc. Finally, a year ago, our trolling operating costs and for training budget was revised and every kind of a managelnent to bc fore-sighted rather expense arranged for-. We now have a than hind-sighted." If this is true for definite limit for each type of expense modcrn business, why, then, sl~oulclnot and lino~vjust what we can do. Conse- tl~cbusincss library be especially fore- quently, our expenditures are more care- sighted in the operation of its affairs? fully planned and we have a complete Even the government has become bud- picture of the cost of running the depart- geted, to its great advantage. No part of ment. a modern business organization, even the The greatest satisfaction comes from library, sliould be bel~inclthe government Iiaving a definite amount for the boolc in adopting a plan which is not only fea- fund. Intelligent buying is difficult with- sible but eminently satisfactory.

Budgets There is not enougl~ to go round-not There was published in I931 a dircctory cn- enough money or tinlc or encrgy or interest or titled, TVAo's Who and Why in After-War loyalty-in short, not enough life. That man Education by the Institute for Pul~licService, has found wisdonl who has learned to con- Ncw York City. It has miscellaneous cduca- serve and distribute h~stotal resources so that tional information in it, brit to special libra- they will bring h~mthe most of what makes rians its value lies in the biogr'rlphics of less life worth~vhile. important persons which it contains. These The abhty to budget, states a recent number biographies are, most 01 them, quitc full. A of the Anfioclz ATotes, is the abilily to see life geographical indcx and a topical index to the whole and in true proportion. To possess lhis sketches or biographics is vcry helpful. Names insight and to act in accordance wilh it is the are louncl hcre that are no1 incl~iclcd in a?ly nlarlc of character, intelligence, and education. of the Who's U1ho or other biographical dic- tionaries. Nor are thc persons included only Unless one sees his resources and plans his teachers and educators. Education is used in l~feas a whole and relates his expenditures to its broadest sense. If any specla1 library his needs in an orderly manner, he will fall wanis 3 copy, please direct your rcqucst to Dr. far short of getting what his money lniglit buy. Willia~n H. Allen, Institute for Public Ser- Budgeting is not just a handy ccononnc ex- vice, 53 Chambers Street, New York City. pedlent; ~t is one of the first principles oi Some copes are still available and he will dis- orderly and effective living. tribute them frce as long as the supply lasts. SPECIAL LIBRARIES January, 1927 Editor's Desk HIS issue of SPECIALLIBRARIES gives prominence to the proceedings of the T Financial Group. Within recent years this particular group has been a strong factor in the activities of the Association. The group present as the leading article in this issue an address by Mr. Roy E. Wright, assistant vice-president of the First Wisconsin National Bank. Our readers may recall that we printed in the issue of SPECIALLIBRARIES for Novc~~~~c~,1924 a radio talk by Mr. Wright on financial libraries. It is most natural that Miss Margaret Reynolds, associate editor, should act as special editor for this particular number. Miss Reynolds has taken an ac- tive part in the Financial Group recently retiring from the chairmanship. Out of compliment to her we present on the front cover a picture of the library of the First Wisconsin National Bank.

E regret that want of space has forced us to omit many valuable articles W submitted for publication and to restrict the departments to the minimum. We attempt to portray recent developments in the research, business and industrial world which mighl. be of interest to librarians in the special library field. In spite of constant watchfulness we overlook many important items or the long delay in finding space location renders the items inappropriate for publication. As a rule we prefer short pithy articles. As a rule everything printed in the magazine has a definite reason for inclusion. Your editors ask your help to make SPECIALLIBRARIES a better, bigger magazine.

HE Joint Committee of the American Association of Law Libraries, the Na- T tional Association of State Librarians and the Special Libraries Association, through the clmirman, Mr. Luther E. Hewitt, librarian of the Law Association of Philadelphia, have been keeping in active touch with Congress in coi~nection with bills relating to the biennial index and digest of state legislation. House bill 9174, introduced by Hon. Henry St. George Tucker of Virginia, has been reported out of the House Committee on Judiciary with favorable recommendation. Senate bill 3634, introduced by Senator Walsh of Montana, has not been acted upon by that body. Librarians have long recognized that the intimate relations between the differ- ent parts of the country show a need for such an index. These bills also have the support of a special committee of the Social Science Research Council. It would be very helpful to the success of these measures if members of the Special Libraries Association would communicate with Senator Walsh, Mr. Tucker or Hon. William D. Boies of Iowa, chairman of the sub-committee of the House having supervision of the bill. A con~municationto your own senator or repre- sentative would also be helpful at this particular time. January, 1927 SPECIAL LIBRARIES 11 President's Page HE old adage "In unity there is strength" is no where better exemplified than in those organizations which have for their purpose the improvement Tof the efficiency and usefulness of their members. Nearly all such organiza- tions which are national in scope are represented in various clistricts by local chap- ters or sections and membership in the national automatically provides membership in the local and vice versa. The advantage of this arrangement for the national are the increased authority associated with increased membership, possibilities of greater accomplishment due to a greater field from .rvhich to pick workers and lighter work because spread over smaller units, more funds, etc. The Iocal has the advantage of prestige which comes from connection with a large orgatlization, benefit of experiences of other locals in preparing programs, participatioll in all the large projects sponsored by the national, financial support, etc. In considering this question we should never allow ourselves to forget the purpose of the national organization nor that whatever good it can accomplisl~ must necessarily redound to the benefit of every member. It has been established and maintained to help us in our profession. The larger and stronger it is, the more it can help, the more respect it can command, the more resources it can obtain. The successful experience of so many large societies such as the N.E.L.A., the American Institute of Electrical Engineers, the American Chemical Society, the Illuminating Engineering Society, etc., in forming and maintaining local chapters, is proof enough that this method of organization is not only satisfactory but probably the best that can be employed. Surely in all these years any serious objections to it would have been uncovered. One of the principal reasons for reducing associate membership dues in our association from $2.00 to $1.00 per year was to encourage and simplify the transition from affiliation on the part of local associations if they so desire, to a closer relationship with the national. This will not mean any change in the local self government or methods of operation and, at first, no decrease in the local funds, since arrangement will be made to turn over to the local for its own use all associate membership dues paid by members of the local. It will merely mean that on payment of dues to the national one becomes atitomatically a member of the local chapter covering the district in which the library is located. This should greatly help the locals to build up their membership since new associate members will not only have all the privileges they would have had under the former system, but membership in the national as well, without any additional payment of dues. I should like to ask every affiliated local special libraries association or club to consider this question of joining the national organization and see if it is not feasible for us all to come into one big poweriul organization, banded together for a common purpose, inspired with the one ideal-efficient service-and pre- pared to pull together in every effort to make the special libraries stand out as lighthouses in the great sea of human endeavor. FRANCISE. CADY President SPECIAL LIBRARIES January, 1927 Inside Publicity A group of spcalccrs at the second group meeting of the Financ~alGroup discussed publicity witli~tithe organizatiot~. It is to bc regretted that the infortnal remarks of the first spcaker, Forrest B. Spaulding, of Gaylord Urotlicrs, are not available for publ~cation. How Sell Ourselves rometers so closely na~ched. It wll include car-loadings, stccl output, volume ol building Our Organization construction, automobile productio~l, hank By Laura J. Cage, Librarian, Central clcnii~~~s,gold csllorts :und 11np01ts, clcctric Trust Company, Chicago poncr consumption and other figurcs as

LE :ilc many tnngiblc ways in which 21 certain I~l~r:~ri.uiat the six mo:lth~ stage 6 < sell ourselves to our orga~~zation" TE:,y of hcr orgn~1i7niir,n llccame anare that the and thcrc are intangible ways as wcll it1 which llcad ol hcr dcpartmcnt was ljusy or irecl~~cntly we lnalce our servlces lc~loan. It is these in- out-of-tow11 mtl so not often ~nsiclehcr do- tatigiblc \vays I consider ol most intcrcst and mam to ol~scrvclts ~isciuh~ess.The first thiug should wish to stress. in the morni~~gor latc in tlic afternoon library Thc tangible scrvices or publicity methods pallolls were not always in cvirlencc. She such as tlie weekly digcst of tliagazine articles thought hc \\.as nmssing a good many things and spacc fillcd in official bulletins and house he should know concernmg the variety and organs arc ia~nilarto us all and we know that volumc of uork being accomplished SO she the most notablc of our librarians have dccidccl to ndvcrt~sc the library to him and achieved great succcss with thcm. They are cotnmcnccd scncl~ngh~in a n~ontlllystatist~cal ncccssnly and effective methods of publicity repoit This included thc rccltlcsts rcceivcd but they mist be developed individually as the (thc nun~berIry clepartmcnts and a list of the local situation dcinands. most mtcrcsling of them), the number of Our advertising managcr once called my at- letters and reports ~vr~ttengiving information tcnt~ou to the fact that business houses run in answer to incl~~irics,the ncw material re- their advertisements in series, a different ad- ceivctl, thc numbcr of clippi~~gshandled, the vertisement appearing twice a weck for sevcral numbcr of picccs filed in the various vert~cal ~ccksthcn no advertisements at all for awhile files, making as complete a summary of ac- Hc also called attention to tlie effort made to tiwtics as possil)lc. It worked well for he have the papers and magazines print short made use of it In 111s own statenlcnts to other paragraphs of ncws in which the hank's name officials and this stntistical report is still should appcar. This kept the name before presented n~onthly. Tim winter we plan to the render's eye. If this is good aclvertising use a 1-cgula1- space in thc house organ lor for a business housc, is it not for a library? a chart oi thc rcclucsts rcceived showing the There 1s a form of publicity howcver that is numbcr nskcd 11). cach dcpartawit. of daily, yes pcrpctunl IccLlrrcnce and is of As an aclvcrtiscr of cilic~encyI have lomnd unfailing duc. It is not callcd "aclvcrtising" that ail up-to-da~cIile ol tclcphone directories but ni~~slunderlic and support all cffectivr. of twrnt) to th~rtj-clties is excellent. It an- advertiselnent This is a stcady, painslaking swcrs qucst~ollr~II:LL may not LC atisweicd ovcr application to thc upkeep of the deparlment the phonc by the directory dcpartmcnt of the and a satisiactoly handling of requests One telcphonc cornlraily xnd takes lcss t~mebes~dci plcased and iutcrcsted omc~aI passcs on to A conven~cn~ll~l~~)--in sho~t 1)y thc ncqulsi- f~omv~l~ich to supply thcse nccds. In Kipling's Lion oi Iru~i:ic.ss ncunlcn. \\ c ha! c lc:~nlcd POCI~,"The Mary Gloster," Sir Anthony Glos- brc~ity,sr~l~mittin~ recc~rnrnc~itln~io~ls ill s11c11 ter, the old conservative, but progressive, Scot- iorm tllal they may tc read at a glance. \Ve tish fightcr, as he is dying, says to his son, have lom~tlLhe \v~sdomof developing our dc- among other things : partments quietly and gradualIy. We have learnccl to bc gracious, even tho~1g.hvery busy, "I kncw-I knew what was coming, whet1 and Lo lccep worlc and play balancccl, not takitlg we bid on the Byfleet's keel- ourselves too seriously. Sympathy and fincssc, They pidcllcd and piCIlcd with iron. I'd tlzc faci~ltyof clic~tingconlidencc, all of tl~cse given my ordcrs for steel: acquis~tionsare part of those potent intang- Steel and the first expansions. It paid, I ible form which nus st underlie our publicity tcll you, ~t paid, ~ncll~otls When we came with our nine-knot "Woman's position in business" is an old freighters ancl collared the long-rnn haclcneycd subjcct perhaps, yet we know, just trade : among ourselves, that we still nced to study And they asked me how I did it, and I where our real strcngth lies as well as how gave 'em the Scripture test, to advertise the services we can render. De- 'You keep yoin- light so shining a little partments in the organization which do not in iront o' the nest !' " actually make money, hut soIten the sharp cdgcs, open wider avenues, cxtend the services, Hold your department on this basis-"You neccl thc woman of. persuasion and patie~lccas keep your light so shining a IiLtle in iront o' champion. The departments of employment the next!" aiid per soll~icl management, the libraries, in Be willing to undcrtalcc any kind of work banks, the information dcslc as an adjunct to you are aslced lo do nhether it may be to give the new business department and the wonia~l's thc capital of the Bank of England or to wrap department, thcsc are our fork. up a couplc of loving cups. A ccrtaitl wliter has said, "The fortunes of M'c win the corlfidcnce of our officials by a our civilizalion hinge up011 gctting the work wide-wake or~tlocrlc for new nmovements and of jIrorld dorlc 1~1thall the thoro~iglmcss. quick wit in findi~lgancl presenting new devel- &ill, and bcauty that call be put Into it." opments in ~itnclysul~jccls such as irisl-a I1 ment buying, Profcssol- liiplcy's awakening articles, How to Advertise Your or the ncxt new thing Library to Your By cultivating chances to gct acquainted wilh the officials wc havc oppo~tunities in con- Organization versallon to give our own viewpoints on thc By K. Dorotfiy Ferguson, L~brarian, Bank worlc the library should do and the hclp it may of Italy, San Francisco be to pcople, also, and what is of mo~eirn- portance, we Icarn by ol~scrvation and ill in- *K I 1111 conirontcd n ith thc qucs- formal talk each man's methods oE work ailtl W""t~on 01 "inside publ1~1ly," or finding special lmcs of interest. This is i~ivnluablcas nlenlls to adjertlse our llhrary 10 OLIS own a guldc to nlatlncr of approach and more specif- orgalliLarloll, I often wish for the days of ically to the matcr~althat will appeal Lo each the "To\\rn Crier" for, diguiscd in his pic- one. turcsquc costume, given , bell and his resonant 14 SPECIAL LIBRARIES January, 1927 voice, and if allowed to wander from floor to have the finest location, or a wonderfully floor of our building, I know that I could impressive building, but because they feel attract attention; in iact, I think that there you are a friend as well as a good banker, would be "a run" on the library. But the days you have the busincss on a human basis. of the "Town Criers" arc going, if not gone, And I call that a pretty good basis on and in the prosaic business world, one must which to have a business, depending-as all find othcr ways, less startling, with which to business does-upon the trust people havc display our nares. in each other." Bclore I tell you of the sccrct nicthods with nd~ichwc "sl~povcr" "learning" and the mis- That is the spirit of our iustitution, and it is ccllaneo~~si~iforn~atio~l contained in our files th~sfricndly spirit, this acccssildity of our on thc unsuspecting banker, I must giw you a oHiccrs to clicnts and cmployces, that makes few minutes' insight into the spirit of our or- our inside publicity 'a mattcr that can be ganizat~on;what is known as the "hd; of handlcd through very inIormal hut direct Italy spir~t";that dcmocmtic mil~cuIn which ch:~nncls. we work, hccausc it is the clue to our pul)licity If I uere n~lccdto lay down a few princi- mcthods. plcs of ~nsirlepublicity, I v;ould say :- To Lhc ur~tsidrr.,the Dank of Italy is, above First-Knuw your organilation, know the all, :L tlcmoc~a~icillstitution, and to the i~rsider, pcoplc (your olficcrs ant1 stafl) that you are 11 I:, a \jig lamily. to serve. ICccp OIIC jump ahe;td ol their de- \\ lrcn yo~lcnter the bank, you are struck by mands. ihc lack of private ofices. As you approach \\'c clo [his I)y freqrrcntly spcrtding a nm~~te the inlorn~alion desk, wishing io make an or two at our executive's tlrsl;, finding out appointment \nth thc president or this or that what crop or commodity the crcdit man is es- ofiiccr, you arc told to go to such and such a ~ecidllywatching; what our new business man floor, that no appointment is necessary, that is planiiing by way of a ncw campaign; know- officers arc always available to their customers. ing, it passil~le,what our advertising man is Mr. A. P. Giannini, 011s founder, has often g0111g to I\ I ~tc bout, what subject our presi- dent \\rill treat in his ncxt spccch. commcntcd OII this "Banking In the opcn." In a rccc~ltinterview, he was quoted as saying, Seco~ld-And this tics up with iny first "The Bank oE Italy, was, I fccl it sale to po~nt-kno\v how to kale your tlcsk. Circu- say, thc fiist I~anlc to eniploy the method oi late among YOLIT oliiccrb and ctnployecs. Be, I~avirgofficers' tlcsks out where thy can be to a grcat extent, )our own messcllgcr boy. seen. \Ye ha\c no nxsscnger attachcd to our de- partment and I don't naut onc. At lcast once "you know, a man who hasn't much a (lay, onc mc~nl)crof the library staff is scen persotlalily, who's a lillle afraid, perhaps, on each floor of our bullding. In d~strhutinr: oC persons a11d thmgs and evcnts, wants to magazines and clippings, shc has an oppor- surround himscll with a lot of secretaries tun~tyto kecp in touch with the intcrcsts or and furnish~ngsand get dcnned up out of our readcrs; she Iias a chancc to push OLI? s~ghtbet\\ een the walls of an ofiice. Such scrvlcc. And from the very hct that she is a man not only feels more important, but seen on that floor, soinc olliccr or cmployne he fcels \.astly more secure under such may make a dcma~ldthat hc would not olhcr- conditions. wise ha\ c thought of. Somcti~nes,she nlay be "Tlic~e's ~~1stnotlung to that systcm ! A callctl to a desk, only to Le told that the ma- banker, just 11ke everybody clsc, wants tcrlal shc is providing 1s not wantcd, but that people lo come to him bccausc thcy bclieve 1s hcr chatlce to find out what is needed. and know hin~to be a mighty good friend. Third-Valuable as thc personal touch may A customer doesn't need to be impressed by be in your advertising schcme, don't forget a ba~lker'sroom, or his desk, or his rug. that w1ie11 even thc most charming personality Hc does need to Iccl: 'This is a true has failed to rnalce a good impress~on,"cold. fr~endof rnlne, and I am a true friend of print" will will oul. his, and wc can speak to each other as We havc ~nauguratedlately a Library Bd- friend to frlencl.' lefin. It's a weekly digcst of financial maga- "Whcn custon~erscome to you, not be- zine articles, after the manner of hose issued cause your business is the biggest, or you by the Federal Reserve Banks. One hundred January, 1927 SPECIAL L IBRARIES 15

and forty copies were mailed to our executives shunned by many people. If it were not for and employees throughout our ninety-eight these, our ingenuity in publicity schemes would branchcs. From the kind comments which we not be so heavily taxed. have received and from the demands that come We are all striving for the same results and in as soon as the bullet~nis issued, we realize no doubt most of us use the same methods, but that the sheet is read and acted upcn. in a different way. Fourth and last-I would say: Follow up In the Federal Reserve Bank of Richmond every clue that might lead to giving hbrary our methods of publicity have, perhaps, not service. Each demand is a prospect for an- been so very original, but at least we have been other; each new employce coming into the or- reasonably successful. One of the main things ganization is a prospect. is not to Ict the organization forget there is a We work with the Personnel Department, library for all officers and employees. When and send a letter to each new employee, advis- everyone becomes thoroughly acquamted with ing him of the opportunities the library has to the fact that thcre is a library, the follow-up offer him. work begins. This is where our "inside pub- Follow up these employees; they are climb- licity or how we sell ourselves to our organlza- ing the Ladder of Success! Help to prepare lion" really starts functioning. them for each new rung1 And, finally, like the Pe~sonalcontact means so much in getting Boy Scouts, "Be Prepared," and in a princely people intcrested in the library. A few words way, adopt as motto, "Ich dienu-I serve. about how the library will help one with the problems of thc day or the casual mention of a new book are worth many posters, bulletins How to Sell Ourselves to Our and lists. All have their merits, but a few Organization words to the i~ldividualsort of adds a bit of pcrsond inkrest that appeals to many, When- By Lydia M. Jacobus, Librarian. Federal ever the opportunity presents itself, I tallc Reserve Bank of Richmond, shop, never permitting the topic to become Richmond, Virginia boresome to the hearer. HIS is an age of advertising. No matter Our magazi~lecirculation has grown to con- T what one is selling, his wares will remain siderable size by much advertising. About unsold unless they are brought to the atten- once a year our circulation list is revised. tion of the public. Thc phrase, "It pays to Each reader is sent a list of periodicals which advertise," is a worn out platitude but there we receivc. The ones sent to him regularly never was a trucr statement. A generation or arc checked. He returns the list after check- two ago, when there was little competit~on,the ing it ior additions or eliminations. These merchant, perhaps, displayed his goods attrac- lists are also sent to others w11o may be inter- tivcly and let it go at that. Today he wo~~ldested in some of thc magazines. soon have to close his store if he tried to do Magazincs or pamphlets containing articles business as of old, for his advertising competi- of special interest are sent to the persons par- tors would have all his trade. The American ticularly interested in same with notice calling people enjoy reading advertisements. To sat- their attenti011 to thesc articles. Quite fre- isfy ihls pleasure, advertising, though a ne- queully thcy are not 011 thc list to receive these cessity, has tlevcloped into one of the leading magazines so we win new friends for the arts of the country. library. Like the merchants, librarians havc somc- You have heard this or sim~larquestions- thing to scll, but our buying public is limited. "What llooks do yo11 have that I would like?" On account of this limited field we often havc Our answer is a list of books which have been to work harder than others to put over our more or less in demand. Llgllt and heavy sales campaign. read~ngis listed, as we try to give a balanced I am sure you will all agree that it is a diet. These lisls are also sent to others whom diflicult matter to persuade a person to read we think will be interested. Parker Willis' Federal Reserve Banking Prac- Important new books are given considerable tice or Spahr's The Cleahg and Collecfiolt of publicity. They are brought to the attention Checks or similar books when a novel is of persons interested in such material. Lists wanted. Serious and educational reading is and bookcovers are placed on bulletin boards 16 SPECIAL LIBRARIES January, 1927 where all may read them. In this way, we terest in a lenglhy advertisemcnt, so make all of ten have a waiting list. publicity matter as interesting, snappy, and Bulletin boards are used a great deal for attractive as possible so that it will appeal to a notices of various kinds. Posters, bookcovers, number of persons, for there will be many lists, notices of any unusual service, all appear who are tluitc indifferent to that particular on the bulletin board. Important announce- message. One feature attractively presented is ments are made p~~blicin this manner. worth the whole stock listed in a hit or miss Each nionth I have an article in our house manner. organ Fun aitd Fi91ance which is published by I was rathcr surprised to learn that a prom- our clrtb. Quite a number must read these inent advertising firm advocated this same articles by the requests I receive for books method. A pamphlet from them entitled The listed Thc article usually includes a list of Ftdl Meal zn Advertising Catering to Many new books or some interesting articles in cur- Mental Appetitics by Means of ih Course rent magazines. The services of the library Dimer is very clever and contains much food and what it has to offer the reader are the for thought. Advertising is your mcntal meal main features of these monthIy chats. and should be scrvcd in courses, presenting I have often thought that Bureau 01 In- certain phases that will be attractive to all, formatloll would be a better name than 11- Three rules which they givc are: brarp for our workshops The word library to "First, the portions must not be over many is awe insp~~ing. The foi mer title really large-for this would discouragc the dainty is a pericct fit for we are dispensers of in- or the finicky appetite. format~on. Many rcqucsts lor information arc not confined to the library or banking. No "Second, the portions must he attrac- matter what the question, we try to answer it. tive-for the cye must bc plcased This someiimes means a bit of outside or "Third, the waits I~ctwecnthe courses exha work but no helpful effort is ever lost, must not be too long-for the pleasure, it always reaps a bountiful harvest. It, also, is profit and stimulus to desire dcrived from good advcllising if viewed from that angle. one coulsc must not be wholly forgotten M7hat bctter than having everyone know that beforc the ncxt appears. we try to answer all questions even if it is how "Onc thought at a time; each thought to bulld a ~enniscourt, or what was the Black attractively presented and carefully timed, Tom, or to settle an argument over the correct represents the course dlnner in adver- use of a word. That person has acquired the tising." library habit which means a great deal to librarians. For the past two summers we have con- How Can We Sell Ourselves ductcd a vacation service. This comprises to Our Organization illustrated folders, road maps and other bits of By Emma M. Boyer, Librarian, The Union tourist information. Upon request we secure any information about hotels, rates for a trip Trust Company, Cleveland and so on. This, perhaps, is the least used of HE Statistical Department of The Union all our services but it is used enough to make T Trust Company was organized about two it worlhwhile. years ago primarily to assist those ,departments One of the secrrts of successful advertising, and clients interested in investments and secur- I think, is not to display all your wares at one ities and to gather information on general time. Specialize on one feature for a short business conditio~ls for our executives. TO while, then take up somethmg else. If you try aid in the development of this work it was to tell about everything you have in stock at necessary to build up a library. Very large one time, the poor reader will be so befuddled corporation files were organized from material that he will think you have a Chinese puzzle already in our organization and all books, rather than an Information Bureau. He will manuals and periodicals were brought to- rush or~Lnevcr to return. Small doses of pub- gether. This origlnal collectio~lhas been sup- licity evcry so often will bring the best results. plemented by purchase as new books have One rcason for this is that your readers have come out and the necd has arlsen. In addi- many different tastes which you are trying to tion to serving the Statistical Department an satlsfy. None of them will evince much in- effort has also been made to be of service to January, 1927 SPECIAL LIBRARIES 17 the entire organization, both executives and clipped notices on the menu cards which were employccs, by indexing all periodicals received, distributcd throughout the bank, and posted issuing a library bulletin, circulating financial notices in washrooms and at the entrance to books, building up a reference library and a employees' elevators. We have distributed subject iile on general financial subjects, also reading lists on all subjects provided by the developing a recreation library. Cleveland Public Library. Also we have .a Our library bullctin is issucd twice each bullctin board in our recreation rooin. month and lists pamphlets recently received There is a splcndid spirit of co-operation 111 and gives a short review of books purchased. our organization as shown by thc artistic pos- However, the purpose of the bulletin is to call ters which have been made for us by our Pub- attention to articles that have appeared in licity Department. Thesc are posted outs~de recent banlring and financial periodicals which our lunch room door where all entering this we believe will be of interest Copies of this room must pass. During the summer months bulletin are sent to all officers in our main we have kept the recreational idea, using such office and eighteen branches and to others who book llsts as "" and "Western Stor~es" have expresscd a desire to be placed upon our but have plans made to carry these posters mailing list. When these bulletins are received through the winter, giving suggestions for by the oficcrs they are routed thru thcir de- helps 111 A.113. courses and mill use the "Read- partments and articles of interest are re- ing with a Purposc" slogan of the "A.L.A." quested by tclephone or messenger. We hope also using their book lists. These posters are later to Issue this bulletin more frequently and very attractive using magazine covers or travel to digcst the articles but for the present this booldcts lor suggestive pictures either typing method is serving the purpose nicely as our or lettering lists of suggcstivc books which we requesls for magazines have grcally increased ha\e in our collcction. We hope to work with smcc thc first issue of the bulletin. We cir- the instructors ol our A.I.13, classes and pro- culnte some magazines each month to those vide outside reading when needed, also ma- wishing to sce thcm at oncc, ho~vcver this tcrial for public speaking and debate classes. fact has no1 been advertised because of lack Another advcrtising medium is the pay envel- ol cler~calasslstaiicc. We know this would ope which may contain a notice explaining the greatly Increase our circulation. However, in service which the library has to offer or better so far as we know the individual interests, we stdl have the notice multigraphed on the out- send out at once after they have been indexed, side of the envelope in order to save time. We all articles which we believe will be interesting. plan also to have our own Multigraph Depart- We aim to have some reference to our li- menL malcc up book lists on various subjects brary work in each issue of our employees' for distribution. Although we have reached magazine the Teller so news reaches evcry one both executives and cmployccs by the above by this method. We have a corncr callcd mctliods, we believe our best response has "Notes from Our Library," written by one of come from our Library Billletin. our assistants who has charge of our recrea- Our aim has been to develop the idea that tional library. Thcse articles vary, alrnlng tu we are a clearing house for infolmation and in bring out all phases of our work and the differ- order to givc service we must receive copies ent types of service we are able to render our of all pamphlets and bulletins, that are re- employecs ceived, that all in the bank may have the bcne- Our recreational library is located in our fit of them. Also that we know sources of recreation rooms and has been In existence information and are able to obtain informa- about six months. We are having an increas- tion not in our own collection. In this con- ing interest in this department of our work. nechon we have had to sell the idea of the cen- Instead of a decrease in c~rculationas we had tralization of all periodicals. This has been a expected during the summer months we have gradual process and we hope in time to have all had a very dec~dedincrease in the number 01 of them corning to us first and routed to those books issued for home reading. This collec- desiring them. We have used, both for our tion of books is provided by the Stations De- Tcllcr and our Library Bulletin, the S.L.A. partment of the Cleveland Publ~cLibrary and slogan "Don't Walk a Mile for a Fact-Ask is constantly being changed. Any book of Your Librarian." interest may be requested. When this work In addition to all "advertising schemes" it is was started we had a write-up in the Teller, necessary to sell one's self to an organnation, 18 SPECIAL LIBRARIES January, 1927 for by knowing people one can best serve them The above are some of the methods we have and know the clipping, pamphlet, or new book used in the development of our work always that will be of interest to them and call it to remembermg that we must not crcate a de- their attention. Or better still have it come in mand which we cannot supply in offering on approval for thcm. Exhibits and Exhibits By Margaret Reynolds, Librarian, First Wisconsin National Bank, Milwaukee

N the mauve decade there were not many, if Womcn in business are realizing the impor- 1 any, special libraries, so one is safe in saying tance of knowing about books. At the annual that exhibits ut~dertakenby special libraries convcntiou of the Business and Professional arc a rathcr recent development. And, by Womcn's Club held in Des Moines in July, exhibits we do not nlean the exhibit of new 1926, there wits a model library for the business books or posters which have been arranged for woman on display. Thc titles had been chosen display witlun the library, but rather the ex- by Esther Johnston and Maria Lcalitt of the hibit that is arrnngcd for outside d~splayfor staff of the New York Publ~cL~brary. This missionary purposes. list was printcd in the July issue of the Inde- Our own branch of library work is so young pcndcg~tTl~oinarc, the monthly journal published that we need to advertise it. What better way by the Business and Professlonal Women. could there be than by planning exhibits for Each year when the National Safety Council national conventio~~s?If you have not helped hold their Congress, it is important that the plan one of thesc exhibits you may not have members learn about the activities of the Li- followed what has already bceu clone. brary and Information Bureau. How the li- It may not be possible to install a model brary may be oE use to them is important. SO library, but there are countless possibilities. every year Miss Mary B. Day, the librarian of Simple work is effeclive. Our own library had the National Safety Council of Chicago, por- a pster on display at the State Fair. The trays recent develop~nentsin the field of acci- merc statement dent prevention. The exhibit varies in design. One year a huge book representing the Na- Furnishers of Facts tional Safety Coullcil prcccedings was used. For The pages werc bulletin boards picturing the work. Another time a model business library Banks and Bankers was showli. Tlic color schcme is always green First Wisconsin National Bank Library and white, thc Council's colors. Dark green Milwaukee mats with whitc lettering are most effective in their rcsults. combined with two photographs of the library Whcn writing to me recently about thcir greetcd many a banker and added some new exhibits, Miss Day said: "We startcd certain friends to our list. exhibits In 1019 and this year will be our When the American Medical Association Eighth Annual Exhibit, held in connection with met in San Francisco in 1923, one feature was the Nat~onal Safety Council's Annual Con- a hospital library exhlbit. The therapeutic gress. Each year we have had several thou- value of reading was emphasized. Library sand individuals visit the, booth during the work for disablcd veterans of the World War week and have brought back to the library was shown by pictures and reports from the several hundred ltlquiries in regard to specific various hospitals. A book .wagon to carry research projects as well as answercd many books aild mag:wnes to the wards occupied a l~undredsat the tme. We endeavor to show in prominent position. This in itself was a nov- our eshibit the work of the llbrary for the elty to most of the physicians visiting the ex- year, the help that members may receive from hiht. The exhibit was originally asscrnbled by thc library and various developments in safely Dr. Bostwick in 1921. work as portrayed In various publications- January, 1927 SPECIAL LIBRARIES 19 government, state and city publications as well formulating thc plans for thc exhibit and then as many items rccc~vedfrom our various mem- in calrying: thcm out meant that much inten- ber companies. Our 1926 exhibit will be held si1.c work Ivas done. in Detroit the last week in Octobcr." Tl~ccxhibit was a non-commercial one. The When the Associated Industries of Massa- fu~nilurewas brand new. Somc of it was chusetts held their tcnth annual convention on about to bc installed in a Ch~ca~olibrary. 011 October 21 and 22, 1924,the Spccial Libraries the book shelves were carciully selected books Association of Boston arranged an cxhibit to which llatl been taken directly from the shelves show what a library may do to help industry of Chicago l~braries. Current financial papers and industrial cstahlishments. LVliile Mrs. were displayccl on the newspaper racks. On George S Xaynartl had chargc of the exhibit, 111c tnagazil~e rack werc the leading financial it was arranged undcr thc tlircction of Miss periodicals. On another rack were the bank Christine L. Beck, chairman of the Fublicity letters, lhc monthly reviews which m~ghtl,e Comrnittec of the local association and libra- obtained lrcc and which were issued by VI, r~ous ' rian of the Associated It~dustriesof Massachu- banks. Recent copies of investment services sctts. hfrs. Maynard was assisted by hliss werc 011 thc reading tables. In the vertical files Mildred Bradbury, Miss Loraine Sullivan and one could see pamphlets and clippmgs which Mr. George Winthrop Lee. had been taken from the files of financial li- The most important part of the eshibit was I~rarics in Chicago and Milwaukee A card a slgn bearing the words, SPECIAL LIBRA- catalog that was a model of techn~que was RIES ASSOCIATION OF BOSTON. made especially for the cxh~b~t.Photographic WHAT A LIBRARY CAN DO. Thcn bclow postcrs showing various vicws of financial li- were givcn these sentences : llrarics wcrc displayed on the walls. The ~noclelI~l~rary recei~ed much periodical Collect infortnation on any suhject and ncwspapcr publicity beforc, during and Classify and catalog boolcs and pamphlets aftcr the conven~iou Large signs were placed Index, chp and filc periodical literature in thc first iloor lobby and over the inlorma- Makc reading lists tion tlcsk or the Congress Ilotcl. At the open- Suggest sources of inforn~ation ing scssiom of both the American Bankers Search for {acts Associat~on and the Assoc~ation of Bank Thcrcby, it can i\'omcn, announcements about the exhib~ts Assisl In rescarch and promote vocational were givcn. Thcn, in the little books of tickets education. \vl~icli wcrc given out as pcople registered, Photographs of some special libraries of thcrc was a page which read "Re sure to visit Boston were shown. Then there was a five- tl~ccshil~tts held by the Financial Advertisers foot shelf of good business literature loaned Association and the Special Lilrraries Associa- by SLOIWgi Li'ebster, Iric., Boston Elevated tion." Your Btr,~lz aird /he Orgailioaiion of Railway Library, Associated Industries Library its Library, a I~ooklctlisting somc good books, and the Boslon Public Library. The exhibit \\as prcparcd and distr~butcclto thc visitors. was well attended. Requests for this are still being received. When some of the financial librarians heard All during the convention some 01 the fi- that the American Banlcers Association was to nancial lil~r;trians wcre on duty at the model meet in Chicago on September zg-October z, library. They were rcady and willing to an- 1924, they decided to have an cxhibit at that swer questions, some of \\111c11 were very timc if the consent 01 the oiiiccrs could be simple ones. Othcrs were more involved and obtnincd. The executive council showed their had to be answered and sent to the patron. willing~~essby iurmshing a splendid location The rcgistcr ol Iisitors lncludcd most of the in an alcove oppos~tethe cntrance to the boxes mcmbcrs of the cxeculive board of the Ameri- and balcony of the Auditorium Theater, where can Bankers Association, as well as cou~~try all thc general sessions of the convention Ivere ba~tkcrs,to many of whom the idea of a li- held. brary in a bank was a revelation. Miss Ruth Kicliols, librarian ol t11c Fcdcral Another fcltlule oE th~s~nccting of the Reserve Bank, was cha~rmanof thc committee. Americ,:n Ba~lkc~sAssociation was the radio Others assisting her were the Pvi~sscs Julia E. talk on Scptembcr 30, given over WMAQ, the Ell~ott,Louise I

Committee 01 the Illinois Chamber of Com- nished a large electric book. The title was merce, sent out a letter which undoubtedly Why A Corporation Library. The Ieaves brought many visitors to the booth. The let- turned automatically and on each page was a ter read: sentence. Here are three of them: "The library is fundamentally a service organization." "The l~bra~ykeeps the corporation The New Industries Comtnittec Booth, posted on current developments as shown conducted by the Special Libraries Assocla- in the news, the statistical, technical and tion, is equipped to supply you with in- trade press." formation about Illinois and why indus- "The library is the research division of tries should locate in this state. If you the corporation. Now what does an ex- have any problems which are placed before hibit do? It gives executives and all kinds you and are unable to answer the ques- of business men an ~deaas to what a li- tions, we want you to feel frce to call at brary within one's own organization might our booth for assistance or to refer your accomplish. It should act as an eye-opener, inquirers to us. We are well equipped to makmg people covet a l~hraryin their own takc care of your needs and we hope you line. It should also aid in the recruiting will grant us the opport~inltyto serve you. work for our proIession, malting young Yours for more industries in Illinois, men and young aomcn feel this 1s the part ol libral y work which they themselves NEW INDUSTRIESCOAIX~ITTEE ILLINOIS would enjoy most." CIIAMLIEROF COMMERCE. L. P. Learned, Secretary The mauve decade has gone, the tough twen- ties are nearly gone. What wdl thc thoughtful People do like to register and let the other thirties do? Could not the assoc~at~onunder- fellow 1c11om what their name is and where take one puod exhibit a pear? they live. A litilc slgn on the front reading table said: PLEASE SIGN YOUR NAME IN OUR REGISTER. AN ADDED WORD Newspaper Uses Rag Paper OR TWO ON YOUR SPECIAL INTER- The New Yodz Tznzes on January I will ESTS WILL BE WELCOME. begin to print daily a lim~tednun~ber 01 copies On October 12-16, 1925, when the American of its regular edition on a pure IOO per cent. Gas Association met in Atlantic City, a model rag paper. The subject has been a matter of gas company library was on exhibition. The considerable discuss~on at meetings of the companies whose libraries participated in the American Library Association and much credit exhibit and through whose courtesy the ex- should be given to Mr. N. M. Lydenberg who hibit was made possible, were the Consolidated has for many years urged newspapers to at- Gas Company and Afiliated Gas & Electric tempt surh a publication. Early experimellts Companies of Ncw York, the Consolidated were conducted by the Booklyrr Eagle in 1913 Gas, Electric Light and Power Company of and later by the Lorldon Tir~ces. The news- Baltimore, the Henry L. Doherty Company, print used in this special library edition was the General Electric Company, the Peoples developed in co-operation with the Paper Gas Light 6r Coke Conlpany ol Chicago, the Man~ifacturers' Educational Association. It Public Service Corporation of New Jersey is to be hoped that libraries will give the New and the United Gas Ilnprovemcnt Company of York Thes sufficient support so that the Philadelphia. undcrtaking may be a financial success. The sun parlor on the Steel Pier made an ideal location for the exhibit as delegates and Knowledge is of two kinds; we know a visitors had to pass through it to attend the subject ourselves, or we know where we can meeting which was held in the large auditor- find information upon it. ium beyond. Commercial, financial and tech- SAMUELJOHNSON nical books, services, periodicals and pamphlets were displayed as well as bulletins, book lists There is only one recipe for a successful and bibliographies prepared by the various li- convention-make it helpful. braries. The General Electric Company fur- EDITOR-P~~~~~~SInk 22 SPECIAL LIBRARIES January, 1927

Government Documents Business Magazines In connection with the Fiftieth Anniversary Miss Ethel Cleland of the Indianapolis Pub- Conference of the American Library Associa- lic Library, and an associate editor of SPECIAL tion, Mr. Alton P. Tisdel, superintendent of LIBRARIES,delivered an address before the documents of the Government Printing Office, A.L.A. on October 5 on "Business Magaz~nes addressing the Public Documents Round Table and the Small Library." Her talk may be. on "The Future of United States Public Docu- condensed as follows : ments," called attention to the great store of Recent changes in business methods, in busi- valuable scientific, industrial, and economic ness literature and in the attitude of the busi- information contained in government publica- ness man toward sources of business informa- tions, and emphasized the importance of thc tion, makc the speaker urge on the libraries of libraries as intermediaries between the gov- smaller communities that they try out on their ernment publishing offices and the readinq public some of the modern business literature public. of which the business and trade magazines He advocates the publication of several new seem the most popular and vital form. bulletins and bibliographies, in addition to the These changes in business, in its literature catalogs and indexes now iss~ledby his office, and in the business man's attitude toward it which will aid libraries in cataloging and are briefly traced to the employment of the classifying their government publications and scientific method toward solving business in advertising them to prospective users. problenis ; the adoption of commercial research as a definite part of business; the application He recommends a revision of the law gov- to business organization and management of erning the designation of depository libraries the principles of sclent~ficmanagement first so as to provide for their more equitable ap- portionment and location in each state and asks promulgated by Taylor for factory manage- ment; the formation of trade associations and for constructive criticism of the present the schools of business administration now a methods of distributing publications to these recognized part of most colleges and universi- libraries. ties. As a means for eliminating waste he set The largest single class in a smaller city forth the advantages of restricting free dis- which the l~braryshould attempt to serve first tribution of most publications to officials of is that of rctail merchandising and includes all the government, collaborators, libraries, edu- those cngaged in the business of selling to the cational and scientific institutions and societies, consumer the necessities and the luxuries of and the press. Experience has shown that every day life. other persons who have real use for publica- For these, five ~nagazinesare suggcsied as of tions will gladly pay the nominal price charged interest to owners, managers, salesmen, adver- to cover the cost of printing and binding, tisers, accountants, credit men, commercial ar- which for thousands of publications is only 5 tists, buyers-all these employed in the various cents. During the past year his office sold processes of retail trade from the large depart- 10,962,571 publications for which the public mcnt stores to the corncr groccry. The field paid $544937.51. of each maga~ineis briefly summarized and Mr. Tisdel believes that the adoption of an details given as to cost, periodicity, illustra- up-to-date policy of advertising these publica- tion, indesmg, publisher. The magazines tions mould be of distinct benefit to the public recommended are : Dry Goods Economist, and to the government, and he urges adequate Sales Ilfanagciirent, Advertiscng and Selling, appropriations so that information which has Printer's Ilrk, and System. been gathered at a cost to the tax-payers of - millions of dollars may be made available to Every man owes some of his time to the them while it is still fresh and in such manner advancement of his profession. as to be most widely useful. THEODOREROOSEVELT A librarian is a scholar without pedantry; I am not aiming at efficiency in our library a man 01 thc world without indifference; a so much as effectiveness. friend of the people without sentimentality. G. H. LOCKE DR. ARTHURE. BOSTWICK January, 1927 SPECIAL LIBRARIES Science and Technology A. A. Slobod, Department Editor

In the November, 1926, issue of Ablantic Volume 127 of the Anirals of the A~izcrica~s Mowtlzly, Professor Wm. 2. Ripley severely Acadeir~y of Political nrtd Social Scierzce. criticizes the financial structure of [he holding Scpt., '26, presents twenty-four papers on companlcs in the public utilities field. His various phascs of the general topic "Markets paper has becn widely discussed in the current of the U~liteclSLalcs." press. In condensed form it was republished tsy Electriral World. 88: 916-18. Oct. 30, '26 The Nalional Association ol Manufacturers is sponsoring a catnpaign to simplify and and by Coiirtitercial and Fi~lailcial Clzroiricle. standardize the fcderal and state government 123 : 2215-16. Oct. 30, '16. reports requiled from various industries. The entire October, rg26 isstre of Cheitticnl Commel~ts on this movement. are contained alzd Metnllr~rgical Engimwing is dcvotcd to in an article entitled "Unnecessary Reports to the pro1)lcms confronting the chemical engineer Government Cause $4o,ooo,ooo Loss to Indus- in maii~taitiingsevere service cond~tions. Two try," in P~l'irtsrs' Ink. Oct. 21, '26, p. 85-6, 88, hundred contributors dtscuss corrosion and its 92. prevention, dcveloplncnt of new niatcrixls for S.A.E. Handbook, March, '26. Society of high iemperatures and pressures, and thc r81e Automotive Engineers. New York. $5.00 to played by rubber, ccramic products, cements, non-membcrs. phenol resins and pyroxylin plasters in meet- Th~sbook contains six hundred standards ing severe service cot?ditions. Here is also and recommended practices of the Society of reportcd the syniposlum on materials for cx- Automotive Engineers. While many of the treme conditions in the electro-chemical in- standarcls and specifications refer to articles dustries which was recently held by the Amer- of direct intcrest only to the automotive in- ican Electrochemical Society. dustry, the majority are cqually applicable to the machine-tool industry in gcneral. It has Dr. L. 0. Grondahl gave in Scieitcc. Sept. becn rcviscd and published in bound volume 24, '26, p. 306-8, the theory of a new type of oi convcnicllt pockct size replac~ngthe former electric current rectifier which is very simple data shcels supplied thc members. For a in principle and operation It consists of a more detailcd rcvlcw see Mecl~nnicolEirgbreer- disk of copper having a coating of oxide 974, '26. formed on its surface and anothcr metallic hrg. 48 : Scpt , disk forming the opposite electrode. A pop- ular description of this rectifier is given in the Scieiatific Americalt. Sept., '26, p. 186-7. Piczo-clcc~ricitymay be defined as the prop- criy of certain crystals of becoming electrified An article entitled "An Engine That Runs whcn mechnnical prcssurc is appllcd m certain on Dust" in Power. Sept. 14, '26, p. 402-4, directions. Of lak it has found considerablc describes experiments made by the United application in thc radio field and in develop- States Burcau of Chemistry on an interi~al ment of clectric measuring dcvices. A corn- combus~ionengine using grain dust as a fuel. plete discussion ol thc theoretical principles involved will be found in (I) of the appended "Warm Radiators on Cold Days" is the list of references. G. Heckman (2) develops title of a timely article in Bus Tmrzsportation. the lattice theory of piczo-electricity. E. Giebe Dec., '26, p. 664-5. It suni~narizestests con- (3) gives methods of demonstrating high- ducted by the Bureau of Standards and com- frequency longltrtdinal oscillations in piezo- pares the performances of alcohol, glycerine, electric crystal rods and for qualitative prooC salt solutions, ethylene-glycol, etc., as anti- of piezo-electricity in crystals (4) R. Lucas freeze solutions in automobile radiators. A (5) d~scusscspiezo-electricity and molecular more detailed account of the Bureau of asymmetry. Its genela1 applications to radio Standards tests will be found in Journal of thr problems are reviewed by Goyder (G), while Society of Az~tomoliveEngineers. July, '26, W. G. Cady (7, 3, g), D. W. Dye (10, 111, P. 93-9. A. Hund (rz), G. W. Pierce (IS), E. Mallet 24 SPECIAL LIBRARIES January, 1927

(14) and M. V. Laue (15) treat on the piezo- 7 Oplical Soc. Am.Joiw, 10: 475-89. Ap., '25. electric oscillator and resonator. The piezo- 8. Optical Soc. Ailz JOW.8: 183-5. Mr., '22. electr~c oscillograph is described by A. B. 9. Inst. Radio E~lgrs.Pror. 10:83-114. Xp., Wood (16) and C E. Wynn-W~lliarns (17)~ '32. and items (IS, 19) give a popular account of 10. Pligs Soc Ptoc. 38.399-457. 31y., '26. the p~ezo-electric crystals a? radio standards. I I. EIM. REV. 99 : 733-5. Oct. 20, '26 J. C. Karchcr (20) dcscribcs a piczo-electric 12. IIIS~.hdio EII~I.S.Proc, 14'447-Go. As, method for instantailco~~smeasurement of h~gh '26 pressures. Russell and Cotton (21) discuss 13. AIII.Ac. Arts &SC.PTOC. 59:s~-'23. the lecent comnicrcial appl~cationsof piezo- 14. TI.'ircle,ss lk'ld & Rcldio Rev. 16.630. '23. eleclric~ty. I;. Zcits. f Physilr. -3.) 3-17. 'aj. I. lVit~belrirour~r'sJIcrt~db1~1~ dcr PlrjviX.. 4: 16. Phil. Mag 50: 631-7 S. '25. 706-93. 'oj. 17. Ph~l.Mag. 4:zSg-313. F., '25. 2. Zcils. f. Pligsik. 33 : 646-7. '25. 3. Zcrls. f. Plzys~k. 33. 333-14 '25 IS. Rnclio News. 7.952+. Ja., '26. 4. Zeitc. f. Pkysik. 33: 760-6. hg. 31, '25 19 T

Agh~ltwnlLibrary Notes is a mine of in many other things which :ire a part of a valuable matcrial on agricultural hbliographies. modern automoL~ile. Elsewhcre in this numlicr we refer to various \\'it11 view items appearing in thc cuircnt issue and the a to meeling the growing de- List of 11,2imeogmpl1cd Pz~l~licafionsissued hy mand lor more clircct, comprelicnsive and lm- the Dcpartmcnt oi Agriculture during Novcm- parlial cletcrmin~tion of the facts regarding bcr, 19~6,shon s keen nctiv~lyin bibliographic:~l thc bu~ldingindustry states the Corr~~/rr.rcialarrd lincs. Tlic publicat~on should LC scen to br Firrorrcinl Clwoi~icle, thc A~ncrican Bond & apprcciatcd. hIortg;~ge Cotnpariy annowices the cstnblish- mcnt of a Bu~lclingEconomic Rcscarcli BLI- dlo~+c!R~scon-h Agcr~cics, a Glide to Pub- rcnu, t~~iclcrthc direction of Guy \\I. Secm. licatious ar~dA(.li-Jitres Rclatiilg lo Dorl~astic Thc 11~1rc:ttiwill bc localctl at the cornpnny's Mnd:ctzng is a new publication ol tlic Burcan Nc~vYolk olliccs, 345 hfadison Avenue. Mr. of Forcig11 and Domesiic Commcrcc, United Sccm, dircctor ol the burcau, has hacl wide Statcs r)cpartlllcnl of Commcrcc, and is No. 6 espcric~~ccin rcscal ch illid ~LI~IICrelations in tl~cDomcstic Commercc Scrics. ILlvill be work with sc\cr:il lcadilig iiircstmcnt bnnli~ng a i~sclul rclcrc!lce tool io~libraries as tl~c houscs. Ilc was lormerly assoc~atedwith the inforrrlatio~~it contains in rcgard to ma~kct editorial slalTs ol the Xcw Yorlt Times, As- rcsc;irch agencics is not avnilablc in any 0th soci;llcd Prcss and U~iitedPrcss. Thc Build- publ~cationin this collccted lorm In tl~ccase ing Tkonom~c IZcscarch Burcau, it was an- of Lhc go\ cr1111ie11tmarket rcscarch agcncics, a nou~~cccl,sill cxtend thc scopc of its work lo I~rief account of the functions of each agency covcr all activit~csin Lhc builcl~ngcollstructio~~ listctl prccctles the list of pul~llcations. Tl~c ir~dwstry througl~au~thc Uni[ctl S1:ites md list of gover~lrnclllapcncies is followed 114. a Ca~iadn. Thc bi~rcauwill preparc comprchen- list of stnlc pul,lications on marketing ar- siw scctio~ial and natinnal survc,s, conipilc rangcil 11y s[:ltes This list is useful as far as slalistics and data showing hc ti cnd ol 1)uilcl- it gocs hut is not complelc. Olhcr agci~cics ing 1nl)or and matc~ialcosls :ind disscinlnalc listctl are ;~dvertising agcncics, ch:uill~ers oi itlfo~mntion rcgmding building const~wction commerce, co-ogcrativc n~arlcctingassociatio~~:,, fi~iaiic~ngand seal estate securities. Study ~111 fou~itlatlons,induslrial hsincsscs, niagazlnes, also I)c tnacle of rental and housing situations ncwspnpcrs, tratlc associalions and univcrsitics. in thc largcsl c~t~csof the country, whcse x A good index adds to the value of the publi- large YOILII~Cof construction financing IS being cation. Thc preface states that it is plnm~ed rcportcd. Data arid statistics comp~lcdby the to rc\ isc the 1111llctin annually, not only br~ng- Ilurcau will I)c made available to tlic pulilic, ing ~t up-to-date bul also inakmg it as coni- tlirou~ha ~nonthlypublical~on to be known as pletc cach ycar as posslblc the Airler.ictln Briildcr-Ecor~oir~~st.In~cstors In somc manner we overlookctl he rcact;il~le and Imildcrs arc invitcd to consult he I~orcau articlc in Tlra Detro~~ct.for May 31, rgzG, en- at any time 011 any questions pcrlaining to ac- titled "Our Dcpcntlcncc on Rcscarcli," pic- tivitics in thc buildi~lgindust~y and the red parcd 1)). Professor E. A. \Vhitc 01 the Uni- c\t;~tcI~ond linancing ficld. vcrsity nl hIichirn11 DC]I:IT~I~CII~of Engineer- The Poli/icnl ,Cricrrrc Q~artcr1~1for Dcccni- ing Rcscnrch. It 1\35 fils1 prcscntcd bcforc hrr co~~t:\i~lsntl intcrcsting a14clc on "The tlic 12olary Clnl~ill Ann Arbclr and latcr p~rll- 12csrarcIi I7cllo\\ ships 111 thc Soc~al Scicnce I~shcd111 Thc iil~c.hl~~rrrlAl~crrrrr~,~. Sonic of Jicsw,rcli Cou:ic~l." Th~s:I~II:~I c~illy is 1111~ thc commcnls in thc :uticlc arc slrikii~g Thc first :\tlcnip~to rncllllon Llie Y:II ious awlds (IF r\tnc~lc:ln 'Lclrpho~lc :~.itlTclc~rnph Company this ~i:iturc n~adc an~~i~allyill tlic Unilc,l IS st:~lctlto spcntl tncr $S,ooo,oao anni~all)for Stairs. Incl~idcd in this list are university rcsr:ir~Ii ;III~~IIC Crc~~cral EIcctric Company Icllo\\ships oficrctl by thc hmcrican Institute al1o111 $1,000 000. Tlic wrilcr ~iotcsthat thc ol Architects, thc Charlcs A. Coffin Founda- Ford Notor Conipa~~yIcacls tl~cway in the tion, the Carnegie Endownlcnt for Interna- nlallcr ol apl~licdrcscarcli. Thcy Jvcre the tional I'cace, the Rockcfeller Foundation, the first to usc mclliotls, original for plate glass h111sic Fund, the Insilt~~tcof International n~an~~lacl~rrc,in thc inanufaclt~rcof plate glass, Etlucatio~~,lllc Anicric:u~ School of Classical thcy are slowly revolutionizing flax and lincn Studics, tlic Amcr~can Schools of Oriental production, thy :ilc tnakmg economic changes Rcscarch, Sigma Xi, the Netherland-Amcrica in thc manufacture of woolcn cloth as well as Foundat~on,the Anier~can-Scandi~~avianFaun- 26 SPECIAL LIBRARIES January, 1927

dation, the National Research Council, and the Professor Wesley C. Mitchell. In developitlg John Si~nonGuggel~heiln Memorial Founda- research ~rorkers,the committee is especially tlon. In addition, the Commonwealth Fund interested in calldidatcs ranging from twenty- and the Laura Spelman Rockefeller Memorial fiveto tll,rty-five years of age, notes the grant fellowships to foreign studcnts wishing heavy teaching schedule frequently placcd to study in thc United States, At the present tmc the Soclal Scmce ltcsearch Counc~luses upon young instructors of this age and the a gratlt fronl the Laura s~~~~~~~Rockefeller necessity for leisure from bread-winning for a h/lemorial wllicll is issued ullder the direction year in order to do effective research. The ol a consisting of Professor Charles committee invites criticisms and suggestions E, Mcrr~am,Professor F. Stuart Chapin and regarding its pollcy.

Reports from the local associations cover brary, rcnd what he called "The Unpublished some ol the Novembcr meetings with an occa- hianuscr~ptof Mr. Dooley." Full details OE sional Dccernbe~gathering. \f'e also ~nclude a report from the Brit~sh Assoc~ation, fa- this meeting will be printed 111 the next issue mil~arlyknown as "A.S.L.I.B." of SPECI~L id^^^^^^^^. Thc Shock Absorber, the official organ of Great Britain S.L.A.B. presents many notes of general in- Mr. R. A. Gregory, on behalf of the Council terest The association has changed the name of the Association of Special L~brarics and of the I'uhlicity Committee to the News Corn- 111Eormatlon Bureaux, has issued a circular mlttce with 1Ir. W~ll~amAlcott as chairman. cntitled A Clcariilg Horm for So~c~cesof The Education Committee are offering a prac- Z~fvrifo~.Tlus c~rcular emphasizes the t~calcou~sc in library methods. Miss Loraine valw oE A.S.L.I.B, and urgcs the support of Sullivan of the Boston Public Library will commercial houses and ind~rstr~alconcerns conduct the coursc which will take up a wide which may lx interested in informat~on. Mr. range of library problems. Thc first meeting Grcgory states: "The new body will act as a will be held on Monday, January 3, at the chal~nclthrough \vh~chany inquiring member Y.M C.A. Bldg. The coursc will be contimted may be put into direct touch with the source for a period of twelve weeks at a charge of of information reclui~.ed." Rcferc~iceis made $10.00. Mr. F. A. Mooney, librarian of the to the Dlr.ectoq of SOIO'CESof .Specialized In- Dennison hlanufacturing Co., Framingham, is forurniiori in fhe British 1slc.s ill preparation. chairman of the committee. Mr. George In addition it IS hoped to cstaldish by co-opera- Wlnthrop Lee is amphfying the "down-town" tion bet\! ecn intcrestccl pnrtics, unified policies union list prepared by the library of Stone & with ~espcct to abstracting, catalog~ng, in- M'ebstcr in 1924. dexing and filmg. Illinois Boston Tllc Ko~cmLermeeting of the Boston As- The program of the Illinois Chapter for the balancc of this year is planned as follows: sociation was held on the 22d at the World January 1yz7, the chapter- will meet Peace Fonndat~on,40 Mount Vernon St. The On 15, principal spcakcr was Mr. Denys Peter Myers, at the Portland Cement Association library corresponding secretary and librarian, World in the afternoon and will be taken through our Peace Foundation, who discussed "Interna- buildmg. This nleeti~lgwill be more or less tional L)ocumentation : Its Classification and of an inspection trip. Purpose." Pr~orto the meeting the members Thc February mccting will be held at the who desircd had supper at the well-known American Institute of Baking. Dr. Morrison New England Kitchen on Charles Street. of that staff will give us a talk on carly books The December meetmg of the Boston As- in the bakmg industry. sociat~onwas held on Deccrnber 27, at the Our March meeting is going to resolve itselE Congregational Library on Beacon Street. Mr. into a v~s~tto a ple factory here in Chicago. M'inthrop H. Chenery, chief of the Special Th~smcctmg is being arranged through the Libraries Division of the Boston Public Li- courtesy of the American Institute of Balcing. January, 1927 SPECIAL LIBRARIES 27

At our April mecting we hope to have Miss World by Lewis Brown, and a recent collec- hfargarct Reynolds oE Milwaukee give us a tion of Sandbcrg's Poems. short talk. (Miss Rcynolds does not yet know At this time, a vote of thanks and apprecia- that she is on this program but I am wrilinr: tion was extended by Miss Bradley in the her today to ask 11 she will speak at that name of the association to Mr. Leder of Put- time.) nam's for the vcry fine collection of books The ltay meeting will I)c hcld in Evanston exhibited at this meeting at the Xational Iiindergarten College. This The association was honored by the prescnce mcct~ngwdl be an ~nspectiontrip. The Na- of Mr. F. E. Cady, president of the National tional T

Southern California Pittsburgh In Xovctnbcr tllc I'iltslrurgh Spccial Libra- 7'hc Yovcmhcr mcct~ngof thc Special Li- brarics ~\ssociation of Southern Caliioinia ries ,\ssociation was lortunatc 111 having hhss El~zal~ctliCirllcn, rcfc~cncclibrarian from the was a joint session with the confcrciice of the Bureau or Ihilway Economics lil~rarytell of Sonthci-n California college and u~llvcrsity11- her work Miss Cullcn brought lrith her hrarlans at the University of Southern Cali- chart5, maps and postc~sshowmg the devclop- folnin, on ru'ovcmber 6. mellt of railroads. Jntcrcsting qucstions on At the morning session, the opening address the hie points of rallroad history which come was delivered by Dr. iron I

Mrs. John I3 Ahouse is at present librarian Miss Frances S. Lockc, folmerly connected with thc Servicc Dcpaltment ol Llblary 01 thc Acronautical Chamber of Commerce, Bu- rcnu, has been nppointcd supervisor oE tho New York. Boston District of F~lingEqu~ptiient Bureau, The International Telephone Company, 41 111~. Broad Strcct, New York, is organizi~~ga li- b~;my I: hich ~111be in chargc 01 bliss IsaLcllc l[iss Rliza1)cth P. Shcrnnan, lib~arian,School VIIIIL~I. of Rcl~qiousEtluc?tion of Uoston University, rnntlc a corlcct gucss at thc Atlantic City Ex- kl~ssICstlncr Loch, fornncily ol the Huold- 1iil)it oI Gnylorcl 13rothcrs, as to the rlumhcr of Tribitirc, has acccptccl n pos~tionas catnlogcr stat~tlard calalog cards which coultl be cut in the Ncw York University School of Com- ii om t11c mnninnotl~ card there disphycd, and nicrcc Library. ~ccci\cd an award of $IO.OO.

Miss Harrict 13. Prcscott, llcad of thc cata- hliss Rcbcccn Rnnltin, librarian of tllc Mu- loging tlcpnrtlncnt of Columbia Umvcrsity, nlcipnl IZclc~enccLibrary, New York, has rc- gave n vcry ~ntcrcsti~igtdk before the Filing turnctl iron1 Cliicngo, whcrc shc was in attcn- Association ol New Yorlc City on Dccembcr dance at n ~ncctingof the h L A. Committee 13, upol~tllc pionccr l~brarinnswho had gonc on C~~~rictllumStudy. This is a comrnittce of into the worlrl of busincss as special librarians nlnc Irc:lrlcd by Professor IV. \V. Charters of and Iile exccutlves. hIiss Prcscott brought out Chir:lgo University and the rcccnt three day thc fact that most ol tlnesc early adventurers scss~o~~s~crc held :lt tl~cCliicago Bcach Hotel. camc iron1 Columbia.

Miss Flelcn Swccncy, who llns had a tcm- pornry position in the lilml-y or Lhc Siaridnrd Statistics Comp:m), has ncccptcd n pos~tion with \\,'elfarc Council of Ncw Yorlc, coln- Ifis\ 1,ucic 1;. \'\'nll,lcc, folmc~lyawlstant mcllclng J:m~ialy r, r

Miss Dorothy G. Bcll has been appointed pression of the warm personal regard felt by librarian of the business branch of the Prov- the graduates of the Johns Hopkins Medical idence Public Library. Miss Bell was formerly School and their appreciation of her services librarian for Jackson & Moreland, consdting in the Hospital Library. A special committee engineers of Boston. waited upon Miss Blogg and made a personal presentation. Miss Margaret Iieynolds, l~brarian of the First Wisconsin National Bank, Milwaukee, hIiss Hclcn Terry, formerly of the Milwau- was the speaker at the Decembcr meeting of kee Jow~ralLibrary, has accepted a position the hIilwaulccc Chapter of the American As- as asslstant In the Mun~c~palReference Library sociation of University Women. Her subject in Milwaukee. was "Some Books of 1926." Miss Reynolds has spokcn recently belore the Business Miss Ruth Hayleit, librarian of the Pitts- Wo~acn's Club of the Baptist Church on burgh Plate Glass Company, Milwaukee, has "Why 1Pead." Whcn thc girls entertained the rcsigncd to bccorne librarian of her alma men of the hlil~vaukeeChapter of the Ameri- rnatcr, Cnrroll College, Waukcsha, Wisconsin. can Institute oi Banking, Miss Reynolds spoke on "Bro-\\scrs or Bankcrs or Both." 111s~Elizabeth I-Ianncr, for~ncrlylibrarian oE the Retail Crcdii Company at , Ga., 1Iiss Minnie W. Blogg, librarian of the was married on ihc 4th of Decelnbcr to Wal- Jol111s Hopkins Hospital Library, has becn pre- ter Alkeri Roberts. Rlr. and Mrs. Kobcrts will sented with a check for $3,710.50 as an ex- reside at 924 Wcst End, Franklin, Tcnn. Events and Publications Rebecca B. Rankin, Department Editor

The American Association of Port Authori- Crcdit Urriori irt I~rdristrial Eslablishrr~e~rtr ties, 200 New Orlcans Court Blclg., New Or- (Report 92). The Business Organization Icans, La., has published a usclul Corrrpc~rrltz~iu Series issued by the same department con- of Nortlr rjirwricar~ Ports, done by its Re- s~dersNo. '\ Imlllslrrul Traffic Marlager. search Cornm~ttce. Under the head~ng Tlrirfg Three West Thc Iii~sscll Sage Foundation bulletins Grarrd, the Portland Cement Association has which are published bimonthly always con- published an attractive booklet describing thc tam usclul lists of bibliographies on social activit~esof the Portland Cement Association. subjects-Bulletin No. 76 issued April, 1926 is A photograph of the Technical L~brary,in devoted to Books of 1925. charge of Miss Shcffield, is among thc illus- trat~ons, also the "Sand Library" of the A special committee of the Atner~can Bar Research Laboratory. Association has prcpared a list of reference books on thc Constitution. The list is divided William P. Cutter, director, Information into two classes: "A" Books more or less Department of Arthur D. Little, Inc., has pre- indispcnsalle for studcnts of the Constitution; pared for the National Pefrole~wzNews an "B" Books for thc more intensive students article upon "Synthesis of Petroleum at Ordi- who desirc a broadcr knowleclgc of the whole nary Pressurc from Coal Products," being a subject. This comprises four titles. The list translation from the work by Franz Fischer was suhtnittcd by the chairman, Mr F. Du- and Hans Tropsch printed in BrewgstoB- mont Smith, First National Bank Bldg., chemie The publ~catlonhas also been issued Ilutchinson, Kansas. in pamphlet form. The Policyl~oldcrs' Service Bureau of the Thc L1Lra1-y of thc Phocnls llulual Life Metropolltan Life Insurance Company continue Insurance Co, of I-Ia~~fordkeeps before its to issue valual~lc reports on Bildgct~~~girt public with frequent leaflets bear~ngattractive Sleanrsllip Corrrpar~ies (Iicport go), Sharing headings, such as Nezu Ideas for Your Selling; Profits Il'ith EIILP~OJCCS(Report DI), The We Add in the Library; lieadirrg lVitlr a P117- January, 1927 SPECIAL LIBRARIES 3 1 pose The Pltoeizix Quill, September, 1926, The Public Library of the District of Co- describes prizes for special reading courses lutnbia, George F. Bowerman, librarian, began which obviously act as a reading stimulant to the publication of a monthly organ in NO- salesmen. The previous contest was won by vember, 1926. It is called I'orlr Library. Mr. Walter T. Hynes of Boston who read over sixty-five hundred pages cover;ng a wide range In the Cleveland Trust Mojtlhly of Decem- bcr, 1926 we read an interesting address by of subjects, including travel, biography and I?. essays. Charles ICcttcrmg, "Research as Rclated to Banking."

The New York Society of Proofreaders Holding that the incrger of thc Rand- recently put in print Bulletin No. I, an address Kardex Burcau, Inc, and the Globe A'ernicke by Frank H. Vizetelly on The Art of Proof- Company consl~tutctl a n~ono~iolyin rcstrai~lt reading. Dr. Vizetelly of lexicographical fame of trade, Fcdcral Jutlgc Winslow, in the New justified the high position which the proof- Yorlc District, issued a decrcc on Dccernbcr reader should take in the preparation of a 9 for thc immcdiatc tl~ssolut~onof thc mer- book and gave some amusing instances of ger. See tlic fl~rrcricnir Slnlioncr olrd Of- typographical crrors which have come to his fice dlotrngcr, Dccemhcr, 1g26 if you wish to attention. read a iull account of ihe decision.

The Stow & Wcbster Jownal for October, Thc National Bureau 01 Casualty and 1926, contains an article on "Co~~fessiomof ari Surcty Untlcrwr~tcrs, 120 Wcst 42d Street, Esperantist" by George W. Lee, the librarian Ncw York City, is const:intly ~ssui~~grcxtli~~g of Stone & Webster. lisls in m~mcogral)hlorm. licccnt oncs are on Casually Insarancc, and one on Cumpul- The Bibliographical Society of American arc sory Aulomobile I~~surancc. issuing a News Sheet which goes to members at frequent intervals. The society plans to Thc January issue of thc Gclrcral Elcctric Rcvicw marks the introduction of a new hold their June meeting at Toronto assigning magazlne sizc-llie standard g x 12 sizc-to- as their special subject "Canadian Bibliog- gether with a gcncral rcvision of the scheme raphy." Any special bibliographical items of of cclitorial rnakc-up. Thc Janumy issue is interest to thc society should be sent to the made up principally of a review of thc elec- secretary, A. H. Shearer, Grosvenor Library, trical indi~stry for thc year 1g26. Buffalo. N Y. "As You Sit at Your Desk" in thc S~trvey The Library Occiwerat, issued by the Li- ol: 13cccn1l1cr 15, 1926, an articlc I>y \V. H. brary D~vision of the Indiana Library and Lcfingwcll, may be rcad profitably 11y all Historical Department, contains a well written officc morlters, librarians or csecutivcs. article upon the life ol Demarchus C. Brown, former state librarian of Indiana, who died on 7'rairtcd Ncir, the housc organ of thc In- August 23, 1926. The publication also contains tcrnational Con csliondcncc Schools, I epriats tributes to Mr. Brown prepared by friends in from thc A'czu I'o11~ 'I'iiurr a mnstcrrul Indiana. One writer, Senator Albert J. Bev- artdc by Stua~iChase lclat~ilg to the clc- vclol~~i~crl~

The Fuel Ecotlomy Committce of thc Fcd- The modcsty of an associate editor pre- eration of Britih Intlustrics has ~rcparcdan vcntcd us from obtaining a copy of the Mid- intcrcstlng diagi;m ihdicat~ngthe cliicf sources western Banker for June, 1926, which con- of loss of heat in stcam raising for thc bud- tains an interesting article on "The Bank ancc 01 boilcr-house employees. The chart Library" and an cxcellcnt photograph of Miss with comment is rcproduccd in British I~td~ts- tries, the publicntwn of 11ic Peilcratioii of Mnrgarct Reynolds, librarian of the First British Industries, for No\~cnil~cr30, ~926. Wiscotlsin National Bank. Hence the reason for placing th~slittle notice in a number which The Ncwark Business Branch is respon- is in part edited by Miss Reynolds. sible for a~~othcrpublication which may be useful to many people and librar~cs. Reahz- The Annalist, issued by the New York ing that "pcriodicals form the greatest reser- Tiirles is publishing in its weekly issues a voir of up-to-date business data" they have comprehensive survey and discussion of the talcen the four hundred pcriodicals in their electr~clight and power utilities in the United library and classified t11cn1 by the subjects they States. The articlcs prepared by Major Rufus cover. For inskmcc, qucst~ons on malkct priccs of all kinds of com~noditics arc con- Putnam are authentic and also include a group slantly arising-this list Iinnies scvcnty-sis of electric interconnection maps in various l)criodicals that carry market prices It bids rcgions It is hoped that the articlcs will latcr fair to I)c n good working 1001 ior thc special appcar In book form. lil~rarian.

Facts and Forecasts Calv~n Coolidge has said: "By scicncc I Vici~ingthe disastrous pllcnomen of boom mcan the assembling of facts, their comparison and slump in the light of what the govern- and their interpretation." ment c:m propcrly do, I believe thcre has been a great undcrcst~mationas to the potential im- "Acts should always be preceded by an portancc to commerce and industry ol an ade- "-13. 'f ' C. FORWS. quate service of statistics. I believe that the "Put facts ,to WO~~L"-WAL'~ERS GIFFORD, stability and soundness of business can be presidc~~t,American TeIcphone and Tclcgraph greatly enhanced, and vicious speculation can Co. be curta~lccl,by a more adequate information service, We should have more timely, more "Business success is entirely dependent upon regular and more complete information of the scicx~tifichusincss managcmeilt, which, in turn, current production and consumption and stocks is clcpcndcnt upon definite knowledge obtained of the great commodities in the United through rccord CO~~~O~."-CIIARLESM. States.--HERDERT HOOVER. SCHI\~A~~, Diagrams are the road maps of industry "Thc bcst way to take the hazard oul of and business. They tell us how far we have busincss is to get the factS."--W~. CHAPIN come; they show the steep hills, long declines, HUN~INGION, ~LIS~I~CSS engi~lecr and counselor, and unexpected corners we have traversed to Chicago. reach our prcsent positions; and they indicate somcth~ngof what me have still to do in order Therc is no reason to believe the business to arrive at our desired destiuations.-LEo~~~o forccast is more accurate than the weather P. AYRES,vice-president, Cleveland Trust forecast. Yet, though storm indications are Compai~y. not always borne out, it pays nell in the long run lor the markct gardener to regard them; The cornerstone of modern industrialism is a solnewhat vague pro~u~scof a cold snap the card iildex.--Riz in Chicago Post. without the exact hour, temperature, or dura- tion specified IS better than nothing. To heed Intercourse is, alter all, man's bcst teacher. the ~ntl~cntionsof trouble or the promise of Men who seldom mix w~ththeir fellow crea- recovery is business common sense.-WESLEY tures are almost sure to be oncsided,--the vic- CLAIR~IITCIIELL. tims of fixed ideas.-W~~L~~nfMATTHEWS.

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