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Quality and Tradition for the World

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Quality and Tradition for the World Wine industry Public seor support and benefits for inveors Wine industry Information sources Information sources ere are diverse public policies and industry-specific programs offered by the public sector designed to encourage local research and technological development in the agricultural field, as Official organizations well as the transfer of best practices and new technologies to wine producers all over the Official organizations Ministry of Agriculture, Livestock and country. ese programs also target human resources training, improvements in competitiveness Ministry of Agriculture, Livestock and Fishing and the integration of the key players throughout the value chain. Fishing www.minagri.gob.ar www.minagri.gob.ar Among these, the most noteworthy is the Strategic Vitiviniculture Plan 2020, which outlines the Ministry of Industry steps to be taken to achieve projected positioning, market development and productive Ministry of Industry www.industria.gov.ar development of the sector over ten years. e plan is the result of multi-layered collaboration www.industria.gov.ar Wine industry in Argentina Ministry of Tourism between public, private and mixed-sector organizations, such as the National Vitiviniculture Ministry of Tourism www.turismo.gov.ar Institute (Instituto Nacional de Vitivinicultura- INV), the National Institute for Agricultural www.turismo.gov.ar Technology (Instituto Nacional de Tecnología Agropecuaria –INTA), the Argentine Vitiviniculture Ministry of Science, Technology and Union (Unión Vitivinícola Argentina –UVA), the ProMendoza Foundation and several professional Ministry of Science, Technology and Productive Innovation associations. Productive Innovation www.mincyt.gov.ar www.mincyt.gov.ar National Vitiviniculture Institute (INV) e Argentine Vitiviniculture Corporation (Corporación Vitivinícola Argentina –COVIAR), which National Vitiviniculture Institute (INV) Quality and tradition www.inv.gov.ar brings together provincial governments and private sector organizations, was created to manage www.inv.gov.ar and coordinate the Strategic Vitiviniculture Plan. Federal Investment Council (CFI) Federal Investment Council (CFI) www.cfired.org.ar www.cfired.org.ar National Institute for Agricultural National Institute for Agricultural Technology (INTA) Discover the unbeatable investment Technology (INTA) www.inta.gov.ar www.inta.gov.ar for the world opportunities Arentina’s wine industry has National Institute for Industrial National Institute for Industrial Technology (INTI) to oer investors. Technology (INTI) www.inti.gov.ar www.inti.gov.ar Chambers of commerce Chambers of commerce and associations e Undersecretariat for Investment and associations Areadelvino.com Development offers professional assistance for Areadelvino.com www.areadelvino.com your business to succeed in Argentina. www.areadelvino.com Wineries of Argentina (BDA) Wineries of Argentina (BDA) www.bodegasdeargentina.org What the Undersecretariat for Investment www.bodegasdeargentina.org Argentine Vitiviniculture Corporation Argentine Vitiviniculture Corporation (COVIAR) Development can do for you: (COVIAR) www.vitivinicultura2020.com.ar www.vitivinicultura2020.com.ar » Provide timely and relevant information on business sectors Mendoza Business Council (CEM) Mendoza Business Council (CEM) www.cem.org.ar and geographical locations in Argentina. www.cem.org.ar Exportar Foundation » Help identify investment and innovation opportunities in Exportar Foundation www.exportar.org.ar www.exportar.org.ar strategic sectors. Wines of Argentina (WofA) Wines of Argentina (WofA) www.winesofargentina.org » Facilitate the investment process and doing business in Argentina. www.winesofargentina.org Winesur Winesur www.winesur.com » Assist in building partnerships between foreign investors and local www.winesur.com companies. Secretariat of International Trade and International Economic Relations Undersecretariat for Investment Development Contact us: [email protected] www.inversiones.gov.ar + 5411-4328-9510 2011 Arentina: unique terroir, tradition “ Argentina has everything. It’s a rich, vast country with lots of space and it is not overpopulated. Argentina, a destination with One of the distinctive features of an innovative spirit Argentina is that wine producers and freedom to innovate have great freedom, but it is not Why invest in the the only positive aspect. Argentina has relatively low operating costs, Wine Industry in an amazing landscape and an optimum climate. Another key Argentina? element is its human resources: the wine-producing industry employs highly experienced professionals with considerable know-how. A new generation of Unique terroir agronomists and well-trained Argentina has exceptional agricultural producers is available, joining and ecological conditions for growing professionals from other related wine grapes. e combination of soil, areas who enjoy hard work and climate, altitude and geography are keen to learn.” create ideal conditions for growing different varieties of grapes MICHEL ROLLAND throughout the 2,400 km of WINE PRODUCER AND wine-producing regions along the INTERNATIONAL WINE CONSULTANT DIRECTOR OF CLOS DE LOS 7 Andean mountain range. From prize-winning Malbecs to unique Bodegas de Argentina Carlos Calise Wines of Argentina. Foto: Bodegas de Argentina Wines of Argentina varietals such as the Torrontés, Argentina produces a wide range of outstanding red, white and rosé wines. A sector with proven success A KEY PLAYER. Argentina occupies a privileged place in the world of wine as a SOPHISTICATED VARIETALS. A vast variety of red, white and rosé wines are From Argentina to the Attractive cost-quality key global player. It ranks fih among world wine producers with a total of 228 produced in Argentina. Locally produced wines represent the great diversity of world ratio thousand hectares of vineyards and an annual output of more than 14 million grapes planted, including Bonarda, Cabernet Franc, Cabernet Sauvignon, Malbec, Argentina has a wealth of natural hectoliters. It also boasts the eighth largest domestic market in the world, with a Syrah, Merlot, Tempranillo, Torrontés, Chardonnay, Sauvignon Blanc, Pinot Noir, Malbec, Argentina’s icon wine, found in resources and highly qualified human consumption volume similar to that of Spain. Petit Verdot and Traminer. ese varietals are becoming increasingly Argentina the most favorable ecological talent, while offering highly sophisticated. While Malbec is recognized as Argentina’s signature grape, environment for its development and has RISING EXPORTS. competitive production costs. Argentina is the ninth largest wine exporter in the world. Torrontés has its own niche as an emblematic white varietal and Cabernet since become the international referent of Vineyards are generally in Annual exports grew by 24% from 2002 to 2010 and continue to rise, particularly Sauvignon is one of the top export wines. Argentine red wine. in upscale segments. In 2010, wine exports reached USD 865 million. e main pollution-free areas with virgin soil. e grape is grown over a wide area export markets are the United States—where Argentine is the fourth largest A CONSOLIDATED VALUE CHAIN. e competitiveness and rapid growth of the e result is excellent quality wines stretching from the region of Cafayate in exporter, aer Italy, France and Australia—Canada, Brazil, the United Kingdom and wine making sector is supported by a well-integrated local industry. In addition to without the labor-intensive the north down to Rio Negro in the e Netherlands. Exports to China, Switzerland and Belgium are close behind. being a world leading grape grower, the country has quality local suppliers of production required in other parts of south, with the greatest concentration in agricultural equipment and industry-specific inputs such as bottles, labels, the world. Argentina’s advantages the province of Mendoza. capsules and corks. Expert enologists and internationally renowned sommeliers make it possible to meet global The secrets of Argentine wines market demands within an contribute their know-how. e Argentine Malbec has achieved international economic context in EXPERIENCE AND INNOVATION. e wine-producing sector enjoys a long international recognition and received well-deserved prizes in some of the most which consumers prioritize quality at tradition in the country. Furthermore, the last two decades a major flow of Investment opportunities attractive prices. Furthermore, the investment from domestic and international investors led to a massive prestigious wine contests in the world, industry’s legal framework provides restructuring of the industry and dramatic increases in production capacity. In SUPPLIES FOR PRODUCTION. e dynamism of the wine-producing industry has including a number of trophies from the the tools and support for producers addition, new business models have been adopted aimed at innovating processes created profitable investment opportunities for a whole range of suppliers. One International Wine Challenge and gold to adapt their production in response and products. example is the growing demand on glass bottle manufacturers to accompany the medals from the Decanter World Wine to multiple and diverse needs. industry’s expansion and transformation processes with an increase in output. Awards and the Concours Mondial de PROFESSIONAL TALENT. e wine making sector employs over 130,000 people. Bruxelles. e restructuring process undergone over the last few decades prompted a huge TECHNOLOGICAL INNOVATION. ere are interesting
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