COBURG FOOTBALL CLUB

A RICH HISTORY, A BRIGHT FUTURE

The , formed in 1891, compete in the Victorian Football League at a Senior Men’s level and in the Essendon District Football League at a Junior Boys and Girls level and has a rich history of supporting talented footballers and helping them achieve their football goals by playing an important role in the talent pathway in the Northern Suburbs of Melbourne.

Our commitment to our local community is something that we are extremely proud of and we look forward to building on our strengths as we approach the 2020 football season. COBURG FOOTBALL CLUB BE PART OF OUR JOURNEY TO SUCCESS

Our club is one of 5 “standalone” or “independent” clubs in the VFL competition without an AFL club support.

We are the only VFL club to have it’s own Junior program which helps our club create greater engagement opportunities in the community via school visits, footy clinics and more. Via a F.I.D.A (football for all abilities) program we are also able to provide opportunities to athletes of all abilities.

As a club we aim to provide fantastic opportunities for our corporate partners to engage with our growing network of members, participants, stadium visitors and current club partners. COBURG FOOTBALL CLUB THE CLUB’S FUTURE After many years of petitioning, the State Government of , the local Moreland City Council and the AFL combined for a total of $6.7million in funding to fully redevelop our training and home game facility in Coburg. Redevelopment works commence in February 2020 and is set for completion in December 2020.

This redevelopment will present many exciting opportunities for our club from a player recruitment/retention point of view aswell as greater non-football revenue opportunities and also a more modern and safe setting for our facility visitors, club members, players and staff. THE CLUB’S FUTURE COBURG FOOTBALL CLUB OUR VALUES AND WHAT WE STAND FOR

As the only “standalone” VFL club in the Northern Suburbs, we take our position as the most professional football club in the region very seriously and we always try to use our state wide platform to benefit the community. We foster a family friendly environment and welcome all members of our community.

Professional, relentless, selfless, united and dedicated are our club’s core values.

Our club has two major causes that we promote each year –

Vicki Cleary Day – Our club’s annual campaign to end violence against women in society.

NAIDOC Week –We celebrate NAIDOC week each year by engaging with Aboriginal community groups and raising awareness of our nation’s first people and the Aboriginal culture. COBURG FOOTBALL CLUB

OUR COMMUNITY Our club uses social media, EDM newsletter and club website to communicate with our members, supporters, sponsors and the general public. Our online community is growing year on year just 1265 club members in 2019 – a new club record like our membership base and crowd attendances. 164k website views from 30k different users in 2019 Many messages, posts and pages are dedicated to our valued club 1129 average home game crowd in 2019 partners to boost our partners audience and engagement.

Instagram 2653 followers

Twitter 4762 followers

Facebook 7257 likes

Average of 53,000 watching live VFL coverage each week

*Social Media data accurate as of 1.9.2019 COBURG FOOTBALL CLUB

Every business that enters into a partnership with the Coburg Football Club receives:

➢ Channel 7 exposure ➢ Product or service promotion via our social media, website and newsletter EDM ➢ Logo and website link added to and promoted on the club’s website ➢ Product placement where applicable at home games ➢ Coburg Football Club memberships ➢ Promotion at Coburg FC functions and events ➢ Reduced function room hire pricing (from 2021) ➢ Logo placement and promotion on electronic scoreboard (pending availability) ➢ Logo placement and promotion on Coburg FC portable banners in changerooms ➢ Coburg City Oval signage (potential away game signage too) ➢ Priority access to club events ➢ Access to players, coaches and club members – feel part of a thriving football community COBURG FOOTBALL CLUB

2020 PACKAGES- Stadium Naming Rights Partner - Price to be negotiated, 3 year agreement on offer. Our new facility needs a name, secure the naming rights for your business.

Other package inclusions - ➢ Logo placement on the back of our home guernsey and front of our clash guernsey ➢ Logo on off field apparel – polo, hoodie and jacket ➢ Ground Signage - Logo placements x 6 on perimeter fence signs at Coburg City Oval ➢ Elevated Ground Signage – prominent locations around facility ➢ Logo to be displayed on electronic scoreboard at home games (pending availability) ➢ Logo placement and promoted on the club website ➢ Logo placement and promoted on all portable banners ➢ 10 x Coburg FC season 2020 adult memberships ➢ Table of 10 at our club’s season 2020 Presentation Night ➢ Business to be promoted extensively on club website, social media, fixtures ➢ Advertisement opportunities in club’s members newsletter ➢ Logo on our club letterhead ➢ 100 promotional footballs with your logo on them

Package price available on application COBURG FOOTBALL CLUB

2020 PACKAGES- Platinum Partner-

Other package inclusions - ➢ Logo placement on the back of our home guernsey and front of our clash guernsey (pending availability) ➢ Logo placement on home or away player shorts (pending availability) ➢ Logo on off field apparel – polo, hoodie and jacket ➢ 4 x Logo placements on perimeter fence signs at Coburg City Oval. ➢ Logo to be displayed on electronic scoreboard at home games (pending availability) ➢ Logo placement on the club website ➢ Logo placement on all portable banners ➢ 6 x Coburg FC season 2020 adult memberships ➢ 6 x tickets to season 2020 Presentation Night ➢ Business to be promoted extensively on club website, social media, fixtures ➢ Advertisement opportunities in club’s members newsletter ➢ Lions Rewards – member reward opportunities where possible ➢ Logo on our club letterhead ➢ 50 promotional footballs with your logo on them Package price available on application COBURG FOOTBALL CLUB

2020 PACKAGES- Gold Partner-

Other package inclusions - ➢ Logo on off field apparel – polo, hoodie and jacket (pending availability) ➢ 2 x Logo placement on perimeter fence signs at Coburg City Oval ➢ Logo to be displayed on electronic scoreboard at home games (pending availability) ➢ Logo placement and promoted on the club website ➢ Logo placement on all portable banners ➢ 6 x Coburg FC season 2020 adult memberships ➢ 4 x tickets to season 2020 Presentation Night ➢ Business to be promoted on club website, social media, fixtures ➢ Advertisement opportunities in club’s members newsletter ➢ Lions Rewards – member reward opportunities where possible

Package price available on application COBURG FOOTBALL CLUB

2020 PACKAGES- Silver Partner

Other package inclusions - ➢ 1 x Logo placement on perimeter fence sign at Coburg City Oval ➢ Logo placement and promoted on the club website ➢ Logo placement on portable banners ➢ 4 x Coburg FC season 2020 adult memberships ➢ 2 x tickets to season 2020 Presentation Night ➢ Business to be promoted on the club’s website, social media, fixtures ➢ Advertisement opportunities in club’s members newsletter ➢ Lions Rewards – member reward opportunities where possible

Package price available on application COBURG FOOTBALL CLUB

2020 PACKAGES- Bronze/Digital Partner

Other package inclusions - ➢ Logo placement on the club website ➢ 2 x Coburg FC season 2020 adult memberships ➢ Advertisement opportunities in club’s members newsletter ➢ Lions Rewards – member reward opportunities where possible ➢ This package is discounted for businesses based in Moreland.

Package price available on application COBURG FOOTBALL CLUB

2020 PLAYER SPONSORSHIP - $650 exGST

Sponsor your favourite player to receive :

➢ 2 x Coburg FC season 2020 adult memberships ➢ Framed photo of your sponsored player including your business name and logo ➢ $20 merchandise voucher ➢ Your logo added to the players image on our website and scoreboard (when possible)

Your player sponsorship goes a long way to covering your selected players apparel fees, insurance and registration fees, post match meals, medical supplies and more. COBURG FOOTBALL CLUB

2020 COACHES SPONSOR

Sponsor the Coburg FC coaching group to receive:

➢ 4 x Coburg FC season 2020 adult memberships ➢ Framed photo of the senior coach including your business name and logo ➢ Your business logo added to the collar of the coaches polo shirts. ➢ Your logo added to the coaches image on our website and scoreboard (when possible) ➢ Your logo on a specific coaches backdrop pull up banner used when a Coburg FC coach is interviewed and in the Coburg Coaches Box. ➢ Your business promoted when any coach is on camera for a match review video

Package price available on application COBURG FOOTBALL CLUB

2020 JUNIORS SPONSOR - $2500 exGST

Sponsor the Coburg FC junior teams to receive:

➢ 4 x Coburg FC season 2020 adult memberships ➢ Framed photo of each Coburg Junior team ➢ Your business logo added to the Boys and Girls Junior playing guernseys ➢ Your business promoted from the club’s Junior website and social media ➢ Great business exposure and reach to local families COBURG FOOTBALL CLUB

ADDITIONAL PARTNERSHIP OPPORTUNITIES-

➢ 2020 Golf Day Event partnership options ➢ Selected digital asset partnership EG: team selection, player of the week and more ➢ 2020 Family Day Event partnership options ➢ 2020 Matchday naming rights sponsorship ➢ Contra arrangements for required goods and services

YOUR BUSINESS LOGO HERE

GOLF DAY FAMILY DAY GUERNSEY PRESENTATION DAY WEEKLY TEAM SELECTION ARTICLE COBURG FOOTBALL CLUB

For more information or to become a club partner

Contact: Sebastian Spagnuolo General Manager 0406 494 086 [email protected]