Bicentennial National Day Supplements 开埠200年国庆特辑 Bicentennial National Day Supplements 开埠200年国庆特辑
今年国庆适逢新加坡开埠200年，华文媒体集团特此推出“开埠200年国庆特辑”，邀请商家团体一起祝贺新加 坡国泰民安，国运昌隆，并借此百年一遇的良机，和广大群众分享公司及团体的成功故事，以及商品和服务。
This National Day marks our bicentennial celebration. Chinese Media Group invites you to celebrate your company’s success story with our nation while showcasing your services & products. Not forgetting to wish our nation many more years of prosperity and progress! National Day 2019 Ad Rate Celebrate with 1 spot color Upgrade to FC special Lianhe Zaobao 1-spot color to Full Colour B/W (9 Aug 2019, Friday) Full Color Full Page (54cm x 6col) $20,136 $14,386 $12,636 Junior Page (37cm x 5col) $14,715 $8,965 $7,215 Half Page (27cm x 6col) $13,818 $8,068 $6,318 Quarter Page (27cm x 3col) $10,659 $4,909 $3,159
Lianhe Wanbao / 1-spot color to Shin Min Daily News Full Colour B/W (8 August 2019 Thursday) Full Color Full Page (54cm x 6col) $11,776 $8,976 $7,776 Junior Page (37cm x 5col) $8,440 $5,640 $4,440 Half Page (27cm x 6col) $7,888 $5,088 $3,888 Quarter Page (27cm x 3col) $5,944 $3,144 $1,944
For production of advertorial: there will be production fee of $3,000 (Zaobao) & $2,000 (Shin Min & Wanbao) National Day 2019 Supplements Special Full Colour Bundle Package 三喜临门 全彩配套 * To enjoy colour bundle rates, minimum ad size is QPFC Pub Dates 优惠特价 广告原价 Zaobao + Wanbao + Shin Min 节省 Special Normal Zaobao 早报 早报+ 晚报+新明 Saving rate rate 9 Aug, Friday
Wanbao 晚报 8 Aug, Thursday 全版 Full Page (54cm x 6col) $28,188 $43,688 $15,500 Shin Min 新明 半版 Half Page (27cm x 6col) $14,094 $29,594 $15,500 8 Aug, Thursday
- Booking deadline: 22 July, 2019 ¼版 Quarter Page (27cm x 3col) $7,047 $22,547 $15,500 - Material deadline: 27 July, 2019
For production of advertorial: there will be production fee of $3,000 (Zaobao) & $2,000 (Shin Min & Wanbao)
National Day Supplement Proposed Synopsis 欢庆开埠200年国庆 特辑拟议内容
• 从历史寻找身份认同——访问开埠200年工作组义工 • Behind the scenes of Bicentennial celebration • 从数据发掘商机——数码经济催生的企业、人才；发展数码科技为企 业带来的好处 • Monetize of data – digitalization of SG enterprises • 从传统沉淀新加坡味——新加坡食品老字号；开拓海外市场的餐饮集 团；到海外发展并获肯定的新加坡厨师 • The taste of Singapore - Singapore food heritage brands; F&B groups that open up overseas markets; Singaporean chefs that have been recognized overseas • 从垃圾中提炼宝物——企业如何创造可持续环境 • Refining treasures from trash for sustainable environments National Day Supplement Proposed Synopsis
欢庆开埠200年国庆 特辑拟议内容
FEAST 亲友聚餐 喜庆洋洋 What to eat? Dining in celebration
FUN 假日出游 好去处 Where to have fun? Local attractions, short holidays, staycation & more
RED 国庆商品 喜庆更有气氛 How to celebrate? Dress in Red & White, Colour the town Red with your merchandise
SHOP 国庆购物指南 哪里有折扣 What to buy? Shout out your Deals & Promotions Print Plus E-supplement Package:Zaobao.sg Optional *Special for Print advertorial clients top-up
Recommended Proposed Total Deliverables Ad Unit/Ad Type SOV (%) Impressions Duration Media Value
Article • Zaobao.sg Branded Content Placement (hosted in relevant (inclusive of 100% SOV banner* IMU + LB on article page) Fixed 1 week 100% $4,800 Section in • Re-purpose fees (to mirror content from print advertorial) Zaobao.sg) • Traffic Drivers (Creative Fees)
100,000 Zaobao.sg ROS IMU (non-video, cross platform) 1 week - $1,500 impressions Traffic Drivers Zaobao.sg Content Recommendation 500 clicks 1 week - $500
(E-supplement package is not a standalone product, only effective if it rides on Print advertorial) Total Media Value $6,800 SPECIAL MEDIA PACKAGE FOR ZAOBAO.SG ADVERTORIAL $3,500 (Production cost of $1,600 is non-AC, EXCLUDING GST)
*Additional Creative Fees I. Tactical banners for IMU & LB on Branded Content page to be provided by client. II. Additional creative charge of $1,000 to be incurred if there is a request for SPH to undertake the production of tactical banners
Additional Translation Fee (from English to Chinese) I. Package is NOT inclusive of Translation fee (if required). II. For translation from English to Chinese, the market rate is normally 40 cents per English word. III. Translation service is non-agency commissionable and will be subjected to GST. IV. Lead Time: minimum 7 working days per Branded Content. Print Plus Digital Advertorial Package:Zaobao.sg Optional *Special for Print advertorial clients top-up
Recommended Proposed Total Deliverables Ad Unit/Ad Type SOV (%) Impressions Duration Media Value
Article • Zaobao.sg Branded Content Placement (hosted in relevant (inclusive of 100% SOV banner* IMU + LB on client's article page) Fixed 2 weeks 100% $4,800 Section in • Writing Fees Zaobao.sg) • Traffic Drivers (Creative Fees)
80,000 Zaobao.sg Homepage and ROS Trans Ad (non-video, cross platform) 2 weeks - $4,000 impressions
80,000 Zaobao.sg ROS In-Content Native Ad (non-video) 2 weeks - $3,840 impressions Traffic Drivers 100,000 Zaobao.sg ROS IMU (non video, cross platform) 2 weeks - $1,500 impressions
Zaobao.sg Content Recommendation 500 clicks 2 weeks - $500
Total Media Value $14,640 SPECIAL MEDIA PACKAGE FOR ZAOBAO.SG ADVERTORIAL $8,000 (EXCLUDING GST) Translation Fee (from English to Chinese) I. Package is NOT inclusive of Translation fee (if required). II. For translation from English to Chinese, the market rate is normally 40 cents per English word. III. Translation service is non-agency commissionable and will be subjected to GST. IV. Lead Time: minimum 14 working days per Branded Content.
*Tactical banners for IMU & LB on Branded Content page to be provided by client. Extra creative charges are to be incurred if there is a request for SPH to undertake the production of tactical banners Print Plus U-Weekly Package Optional *Special for Print advertorial clients top-up
National Day Congratulatory Supplement
Pub Date : 10 Aug 2019 Released Date : 08 Aug 2019 Size : ¼ Page Ad Booking Deadline : 22 July 2019 Material Deadline : 27 July 2019
Special Promotion Rate @ $500 Print Plus Radio Package Optional *Special for Print advertorial clients top-up
45-sec NDP congratulatory capsule on HAOFM 96.3+ UFM 100.3* Example of 45” capsule: *Aired across time belts & distribution at station’s discretion • 20” : DJ lead-in to talk about th th • Date: 8 -10 of Aug, 4 spots/day per station NDP：“今年建国54周年国庆， • Total : 45-sec x 24 spots • 2 advertisers’ mentions in each capsule 也是开埠200年.....（XXX商家） • Investment package : $3,000 per advertiser 祝新加坡风调雨顺，国泰民安!” • 10” : Advertiser A's branding/tactical message • 10” : Advertiser B’s branding/tactical message • 5” : DJ Lead-out Bicentennial National Day Special 开埠200年国庆特辑
APPENDIX 12 Zaobao (SG) SIGNIFICANT READERSHIP AND 13 MONTHLY UNIQUES Our readers go to Zaobao as Singapore’s Most Read Chinese Daily on Print and Digital
Zaobao Print* Daily Zaobao.sg Digital Readership: (Multi-Platform)
386,000 Unique Visitors readers 703,866
Pageviews 13.9 million
Source: Nielsen Media Index 2018 / Comscore Media Metrix Multi-Platform (Jan 2019) *Print is inclusive of Sunday versions & Exact Replica Read Yesterday Zaobao (SG) EFFECTIVELY REACHING TO 14 VARIOUS AGE GROUPS Find your relevant audience age group with Zaobao
50% Spanning across print and online platforms, Zaobao has a strong composition of audience 40% across all age groups, with an inclination towards the mature readers. 30%
Zaobao’s Digital core audience lie between 20% 30 – 49 years while the Print core audience is ZB Print* above 50 years. 10% ZB Digital^ 0%
Age composition
Source: Nielsen Media Index 2018 *Print is inclusive of Sunday versions & Exact Replica Read Yesterday Zaobao (SG)
15 OUR AUDIENCE - AFFLUENT PROFESSIONALS
Getting your campaign out there to the right audience
Median Personal/HH Median HHIncome Income Z… Median Pers Income
0 5000 16 Lianhe Wanbao
17 LIANHE WANBAO The Chinese evening paper that goes to the heart of the matter
• 272,000 Daily Readers Readers’ median age : 54 years 87% readers live in HDB old National Chinese Population : 80% National Chinese Median : 44 years old
48% readers are White and Blue 60% readers are Household Collars Grocery Buyers National Chinese Population : 30% National Chinese Population: 55%
ENGAGEMENT 35% of readers with Household Average : at least 36 mins Income > $5,000 National Chinese Median : $5,498 73% of readers consume 5-6 issues per week
Source: Nielsen Media Index 2018 *Print is inclusive of Sunday versions & Exact Replica Read Yesterday
18 Shin Min Daily News
19 SHIN MIN Engaging heartlanders with gripping content
• 313,000 Daily Readers
53% Female readers 60% readers live in 4-Room flats & National Chinese Population : above 50% National Chinese Population : 61%
50% readers are White and Blue 66% readers are Household Grocery Collars Buyers National Chinese Population : 30% National Chinese Population: 55%
37% of readers with Household ENGAGEMENT Income > $5,000 Average : at least 35 mins National Chinese Median : $5,498 79% of readers consume 5-6 issues per week
Source: Nielsen Media Index 2018 *Print is inclusive of Sunday versions & Exact Replica Read Yesterday
SPH CHINESE NEWSPAPERS
20 Chinese AMONG THE CHINESE NEWSPAPER, THERE IS Newspapers HIGH EXCLUSIVE READERSHIP PER PUBLICATION
386,000 Total Lianhe Zaobao Readers
290,000 814,000 35,000 Only Lianhe Zaobao Lianhe Zaobao & Print Shin Min Daly TOTAL CHINESE News Print 43,000 Lianhe Zaobao & Lianhe Wanbao NEWSPAPER READERSHIP Print * 168,000 217,000 Only Lianhe 272,000 Only Shin Min Daily Wanbao Print Total Lianhe Wanbao Readers News Print 83% or 675,000 OF EXCLUSIVE READERSHIP PER PUBLICATION 18,000 313,000 43,000 Lianhe Zaobao & Lianhe Wanbao & Shin Min Daily News Print Total Shin Min Daily News Daily Shin Min Daily News & * Readers Lianhe Wanbao Print
Source: Nielsen Media Index 2018
Print Plus U-Weekly Package *Special for Print advertorial clients
is Singapore’s only chinese entertainment, lifestyle and social news magazine. The bilingual-friendly magazine dishes out the most exclusive and in-depth entertainment gossips from the Asian region and beyond. Korean, Japan, Hong Kong, Taiwan, China, Hollywood trends and happenings are given an entertaining twist for an easy read for the readers.
UW also features the latest lifestyle trends, recipes, F&B recommendations, smart travel guides to locations around the world, U-KIDS featuring useful and relevant information relating to children’s upbringing and health tips for the young and old. UW is a weekly must- read for the entire family.
UW is not just a print magazine. We provide an integrated, cross-platform reading experience for our readers. Our digital magazine provides the convenience of reading on the go via mobile devices, and our digital website, uweekly.sg, keeps you up-to-date with daily entertainment news and bite-sized lifestyle tips to spice up your day.
MAGAZINE PROFILE Target readers aged between 25 & 45 Estimated Reach: 300,000 readers
U-WEEKLY READERS STATISTICS* 70% Females / 30% Males 42% of readers aged 30-49 52% PMEBs & White Collars 88% Married with Children 85% of UW readers read 4 issues every month
24 Target Audience Bilinguals aged 30-49 Music Mix Popular hits from the 2000’s Content Providing latest news, trending lifestyle topics and entertaining listeners in its own lively and engaging delivery style. UFM100.3 actively engages listeners through FB Live videos, event gatherings and annual signature campaign: U1000 Music Countdown
10% GROWTH IN LISTENERSHIP IN THE LAST FIVE MONTHS WITH AN OVERALL STABLE LISTENERSHIP OF MORE THAN 400,000.
Based on the Nielsen Radio Diary Survey 2018 Wave 2 Target Audience Bilinguals aged 30 - 49 Music Mix Popular hits from the 2000’s Content Providing latest news, trending lifestyle topics and entertaining listeners in its own lively and engaging delivery style. UFM100.3 also actively engages listeners through FB Live videos, event gatherings and annual signature music chart campaign - U1000 Music Countdown. Amongst the station’s core audience of people 30-49 y/o,
26% growth in reach [Cume: 2018W2 204,000 vs 2018W1 178,000]
13% increase in time spent listening [TSL : 2018W2 11h 24m vs 2018W1 10h 8m]
Source : Nielsen Radio Diary 2018 27 Base: P30-49 (Population est. 2018W1 : 1,723,000 ; 2018W2 : 1,722,000)
Target Audience Bilinguals aged 40 - 59 Music Mix Classics from the 1980s and the 1990s Content Providing latest news, health and lifestyle updates to listeners . The station also actively engages the public with multiple outreach singing sessions. Amongst the audience of people 45-54 y/o, 32% increase in time spent listening [TSL : 2018W2 12h 50m vs 2018W1 9h 42m]
13% growth in digital listenership* over 5 months, June - October 2018 [Digital Monthly Unique Listeners on SPH Radio App]
Source : Nielsen Radio Diary 2018 30 Base: P45-54 (Population est. 2018W1 : 830,000 ; 2018W2 : 849,000)