Volume 57 APRIL, 1941 Number 4 Preparing for the Future Growth of Indianapolis (Story on Fage 3)
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Indianapolis Power & Light Company's Harding Street plant, showing New gas holder of the Citizens Gas & Coke Utility, at Northwestern turbine room extension. New boiler room to be built in center. Ave. and Fall Creek. Its capacity is 12,000,000 cubic feet of gas. i ": m' PROPOSEID
INDJlAiNA>t7bkS Some of the underground cable being placed by the Indiana Bell The map shows the location of the Indianapolis Water Company's Telephone Company as part of the new dial telephone project. proposed reservoir on Fall Creek, northeast of the city. And Some Other Problems We Must Solve (Editorial from PUBLIC MANAGEMENT, March, 1941) The 1940 census shows that a tremendous migration of city residents to suburban areas has taken place since 1930. The fringe areas out side the city limits have grown rapidly, while the rate of increase within the city limits has slowed down markedly. There are many reasons for this trend, such as improved roads and transportation facilities, lower housing costs, lower taxes, or simply the desire to own a home on a decent sized plot of ground. But for the central city the maintenance of basic municipal services Many cities are now awakening to the fact that they have directly continues unabated. Costly investments in municipal facilities, such or indirectly encouraged decentralization by making utility services available outside the city limits without charge or at the same rate as parks, sewer systems, and libraries, were undertaken in the belief paid by residents, by condoning outmoded building codes, by failure that population would remain static or continue to increase. A large to plan comprehensively, by failure to adopt a long-range housing share of these improvements were financed by loans which are still program including rehabilitation of blighted areas, and by failure to unpaid and represent a burden of debt. . . . take steps to abolish smoke, noise, and dirt. (See Story on Page 11) &4c£u/&&^ OF THE INDIANAPOLIS CHAMBER OF CO MMERCi
Twentieth. Tznnivetia.tu ^ Indianapolis Home Show
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MANUFACTURER'S BUILDING STATE FAIRGROUNDS
Over the Years the Indianapolis Home Show has inculcated and fostered a spirit of civic consciousness, pride of accomplish ment for the Home Owner, together with a spirit of self-reliance and better citizenship. These elements of character are of first importance in our national defense program. The 1941 Home Show will be a monument to the vision and pioneer spirit of those men of the Indianapolis Real Estate Board who first conceived the Home Complete Exposition 20 years ago. Three Beautiful Homes, in three price ranges in a fairyland setting of beautiful gardens. Admission at the gate: 40 cents; children 15 cents.
A GREAT CIVIC INSTITUTION i cj4c>t{>csy>fa&x OF THE INDIANAPOLIS CHAMBER OF COMMERCE City's Utilities Spending Millions for Expansion Numerous Large Projects Recently Completed or Under Way to Meet Present Demands and Anticipated Needs for Years to Come The utility companies which supply Indianapolis with electricity, gas, water and telephone service are not only keeping- pace with the city's growing population and its rapidly expanding industry, but they are looking ahead to the needs of the Greater Indianapolis of the future. To millions of dollars spent for expansions and improvements projected or completed in 1940, many mil lions more will be added this year to meet the demands stimulated by the national defense program and to care for anticipated requirements for years to come.
gram was the construction of its 1,500,000 gallon Indianapolis Water Company elevated water tank in the Blue Ridge district. This tank, built at a cost of $250,000, maintains con To insure the continuance of an adequate and stant and adequate water pressure in that part of dependable supply of safe water to meet present the city north of Thirty-eighth street, containing and future needs of the city, the Indianapolis Water approximately 55,000 persons. Company has petitioned the Public Service Com mission for approval of the construction of an im pounding reservoir on Fall Creek, northeast of the Citizens Gas & Coke Utility city, near Oaklandon. The project as planned will cost approximately The major expansion project of the Citizens Gas $1,600,000 for the dam, roads, fencing and supple & Coke Utility was the construction of the new gas mentary items. The reservoir will flood about 1,800 holder, at Northwestern Avenue and Fall Creek, acres of a total of 5,000 acres included in the site, which was recently completed at a cost of $700,000. and will impound nearly 7,000,000,000 gallons of The new holder, which has a capacity of 12,000,000 water, storing it during the winter and spring for cubic feet of gas, was built by the utility to insure release during the dry summer months. Through an adequate supply of gas to meet the growing the operation of the reservoir the flow of water in needs of Indianapolis. Fall Creek below the reservoir dam will be greater The utility also is building a battery of forty-one than normal dry-weather flow. new coke ovens, which will increase the capacity by Officials of the company point out that general 33 1/3 per cent. The ovens, which are being built by lowering of the water table in the vicinity of Indi the Koppers Company, are of the latest design with anapolis in recent years and a steady increase in the all the newest improvements. The contract price for use of water, now being accelerated by the rapid the ovens is $1,100,000. industrial expansion and population growth incident When the city took over the operation of the gas to the national defense program, has left the com utility in 1935 the average daily gas consumption pany with an uncomfortably close margin of reserve. was 8,000,000 cubic feet. The available holder capac The management and engineering staff of the ity of the plant at that time was 10,000,000 cubic utility have studied the reservoir project for sev feet, which met accepted standards of practice. eral years, and feel that its completion will place Since September 9, 1935, however, the gas busi Indianapolis in a more favorable position to insure ness in Indianapolis has grown by leaps and bounds. both population and industrial growth. Main extensions of more than 247 miles were largely The company is now completing a .$1,020,000 responsible for an increase of 15,654 meters to a water treatment plant at its station near Keystone total of 93,018 at the end of- 1940. The elimination avenue and Fall Creek. This plant, drawing water of pressure problems by the installation of additional from Fall Creek and purifying it for use, will have compressors, improving the quality of gas by the a daily capacity of 16,000,000 gallons. Construction erection of water gas sets at Prospect street, two of the reservoir will insure a supply of water for rate reductions and generally better business con this plant, especially during periods of drought. ditions were largely responsible for the progress Additional pumping equipment is being installed at made in this period. the pumping station which will increase the com Average daily gas consumption reached 10,757,000 pany's pumping capacity from 196,500,000 gallons cubic feet in 1939, and increased to 12,800,000 cubic to 215,500,000 gallons daily. feet in 1940. The peak day on January 18, 1940, Another project in the company's expansion pro (Turn to Page 12) &4&tu>y>£ce4-OF THE INDIANAPOLIS CHAMBER OF CO M M ERC £ Home Show Will Mark Twenty Years of Building Progress Three Houses in Different Price Ranges to Be Warner Corporation, are the Chamber's representa Shown at Exposition tives on the Home Show board. President W. I. Longsworth will have part in the opening ceremony The annual Indianapolis Home Show, to be held when the three model homes will be opened to the April 18 to 27 in the Manufacturers building at the public. state fairgrounds, will mark twenty years of prog ress in the building industry of the city. Robert L. Mason, Home Show president, said the Permanent Safety Division twentieth anniversary exposition will be a fitting monument to the vision and pioneer spirit of the Is Proposed for Chamber late E. L. Cothrell, who was president of the first Home Show sponsored by the Indianapolis Real A proposal that the Indianapolis Chamber of Estate Board twenty years ago. Commerce assume the responsibility of organizing "Through the years the Home Show has grown and directing a full-time year-round educational pro into a great civic institution in Indianapolis," Mr. gram to promote safety in Indianapolis is under Mason said. "The home owner is a better citizen, consideration by officers and directors of the and the Home Show has helped to foster pride in Chamber. home ownership and a spirit of self-reliance in home Under the proposed plan the activities of the owners. People of the city and state have come to Citizens Safety Committee and other safety organ look to the Home Show for guidance in the construc izations in the city would be merged with those of tion, purchasing, furnishing and beautification of the Chamber of Commerce in a unified effort to the home." promote traffic safety and accident prevention in This year's Home Show presents three houses in industrial plants, places of business and homes. different price ranges, in wide contrast to the small The plan contemplates the setting up of a per five-room frame house shown in the first exposition manent division of the Chamber of Commerce, with a score of years ago. House Number 1, "The 1941 a qualified full-time staff, to carry on a year-round Home," was designed by Leslie F. Ayres, architect, safety educational program and other safety activi and E. C. Arvin is the contractor. It is an all- ties of the Chamber, including the Inter-Fleet Safety masonry house of unique design and construction, Contest, under the direction of the Chamber's safety and will sell for approximately $11,000. committee, of which Wallace O. Lee is chairman. House Number 2, "The Homemakers Home," was President W. I. Longsworth has appointed an designed by Charles D. Ward, architect, and Bridges organizing committee, headed by Bon O. Aspy, in & Graves are the builders. This home is of the ranch surance agency executive, to consider the project. type, comfortable and homey in appearance and de A meeting of this committee has been called for sign. It was planned to sell for about $7,000. House Monday, April 14, at the Columbia Club, when Paul Number 3, "The Ail-American Four-Star Home," Strieker, of Chicago, a representative of the Na was designed by Pierre & Wright, architects. This tional Safety Council, will speak. home is practical and efficient. Mrs. Thelma Schaff- The Citizens Safety Committee recently adopted ner is the builder. It was designed to sell for approxi a resolution approving the merging of its efforts mately $5,000. with those of the Chamber of Commerce under the Mrs. Harold Hayes, chairman of the Garden Club proposed unified program. Committee, reports a new peak in advance ticket Members of the Chamber's organizing committee sales. The women of twelve garden groups have been are: working to make the gardens at this year's show R. W. Boozer Dr. R. N. Harger William J. Mooney W. H. Bradley Tom Hayes Ralph N. Phelps the most attractive in the history of the exposition. Earl Buchanan Frank Hoke George Poske Through the cooperation of the Garden Club women J. R. Cain C. O. Holmes Charles S. Rauh Joseph E. Cain Charles W. Jones Verner M. Ray during the last ten years, and their interest in civic T. E. Clark E. S. Joseph Edw. F. Roesch beautification, the Indianapolis Home Show has be Alex Corbett, Jr. R. E. Kelly T. B. Rogers come recognized as the most beautiful in the coun J. I. Cummings William V. Kingdon H. B. Rose Cleman Deahm George Klein Thos. F. Ruckelshaus try. James H. Lowry, landscape architect, has charge L. J. Deyer Wallace O. Lee A. K. Scheidenhelm of the landscaping of this year's show. J. D. Dungan J. J. Liddy William A. Shepler C. C. Finneirock B. T. Loeffler J. E. Shewmon The Chamber of Commerce is one of the ten or George Forrey John J. Madden J. P. Tretton E. C. Forsythe T. W. Massoth Erwin G. Vonnegut ganizations sponsoring the Home Show. Carl C. Dudley R. Gallahue A. Kiefer Mayer O. F. Wadleigh Weiland, president of the Central Supply Company, James A. Gloin A. W. Metzger Guy A. Wainwright R. C. Griswold W. A. Miskimen Carl H. Wallerich and D. W. Alexander, plant manager of the Stewart- J. L. Hanna C. O. Mogg W. W. White 4 /Wc£&/W&£^ OF THE INDIANAPOLIS CHAMBER OF COMMERCE Chamber Boosters Seek Big Crowd at Baseball Opener
Athletic Committee on Its Annual Job of Winning Support for Our Indians Have You Any Questions on Priorities? The industrial commission of the Chamber of Commerce is acquiring all possible information from official sources regard While the Indianapolis Indians have been in train ing priorities as applied to industries engaged on defense con ing at Bartow, Fla., the athletic committee of the tracts. Any members of the Chamber who have any questions pertaining to priorities are invited to get in touch with the Chamber of Commerce, headed by Arch V. Gross industrial commission, and if the information is not already in man, has been hard at work at its annual job of hand it will be obtained for them promptly. helping to get a big turnout of fans out to Perry Stadium to greet them in the opening game with the Milwaukee Brewers. Mr. Grossman and his aides, Evan Walker and State Board Action Aimed Stanley Feezle—all of whom are ardent boosters for the home team—hope Mr. Armington will dis At School Fund Abuses pense his best brand of sunshine and warmth on Correction of abuses prevalent during the last few April 17 for the benefit of our Indians and their years in the operation of state school relief funds loyal supporters. and prospects for a reduction in the state property If Mr. Armington does the right thing—and he tax levy were forecast by the bureau of govern certainly owes the team and fans a nice day after mental research of the Chamber of Commerce, when the kind of weather he handed out the last two open it reported that the State Board of Education by ing days—the committee heads predict a record administrative ruling on April 4 changed the mini crowd will be on hand to see Governor Schricker mum tax rate requirements for school corporations throw his famous loop-the-loop curve to Mayor Sul to secure state school relief funds from 50 cents to livan and hear the gladsome cry of the umpire, "Play 75 cents. Ball!", which will usher in another season of the The action of the state board is designed to make great American game in Indianapolis. more stringent the conditions under which 495 In addition to his services as the catcher member school units now secure state relief funds to supple of the honorary opening day battery, Mayor Sulli ment their local property taxes for school purposes. van is giving further official recognition of the occa It will result in greater local responsibility than now sion by issuing a proclamation calling on the citizens exists in many communities which depend almost ex of Indianapolis to attend the game and support the clusively on the state to support their school pro Indians throughout the season. gram, the bureau stated. The state school relief fund operates to help poorer As part of its program to make the city "baseball school corporations support at least an eight-month conscious" and boost attendance at the opener the program of education. It is derived from a seven- committee arranged window displays of baseball cent levy on all property in the state and a fifty-cent paraphernalia in downtown stores; urged members state-wide poll tax. of luncheon clubs, fraternal orders and civic organ While Marion county taxpayers contribute more izations to buy blocks of tickets for the opening than $425,000 annually to the $3,000,000 state fund, game, and sent letters to 500 business and industrial no school corporation in the county applies for state firms of the city urging support for the team. The relief, although virtually all are eligible under 'the committee also sponsored a series of talks on base 50-cent minimum tax rate requirement now in ef ball by Ed Kepner, well known local authority on the fect. According to the bureau, however, many school game, before luncheon clubs and other organizations units in other counties purposely levy no more than of the city. absolutely necessary in order to secure state relief The committee plans to sponsor a luncheon May funds. 14, the day of the first night game, to honor offi It is estimated that the board's action in raising cials and members of the Indianapolis club. Mem the minimum rate requirement to 75 cents will save bers of the Louisville team, which plays the Indians the fund approximately $350,000 annually. This in the night opener, also will be guests, and an ef amount will be largely offset, however, by additional fort will be made to bring some baseball celebrities demands on the fund under the operation of a new to the city for the occasion. minimum teachers' salary law. The committee's program includes continuing Pointing out that many units of government with activities throughout the season to enlist city-wide good financial resources have secured, and will prob- support for the Indianapolis baseball club. (Turn to Page 13) r^l&fotjyffi&L OF THE INDIANAPOLIS CHAMBER OF COMMERCE
List of New Members Added to The Chamber's Rolls in March The following individuals and firms, who were added to the rolls of the Indianapolis Chamber of Commerce in March, were welcomed into membership by the board of directors at ISSUED UNDER THE AUSPICES1 (OF THE PUBLIC the April meeting: RELATIONS COMMITTEE HOMER L. ARCHER—Secretary-treasurer, Universal Finance Corporation, automobile financing. 111 East Vermont street. INDIANAPOLIS CHAMBER OF COMMERCE C. W. BIVENS—Vice-president, Niman Transfer & Storage Company, hauling and rigging engineers, 1020 East Maryland "To mate Indianapolis a bettor place in which to live, street. to work, to do butinett." ANCIL T. BROWN—President, Brown Efficiency Bureau, employment service, 805 Guaranty building. OFFICERS President W. I. Longsworth GEORGE A. BURCK—Tempest Products Manufacturing Com Vice-President George A. Kuhn pany, tool and die engineering, metal stamping, screw machine Vice-President Paul L. McCord work, 1735 Ludlow avenue. Vice-President George S. Olive EDNA E. BURNS—Proprietor, American Employment Serv Vice-President Edward Zink ice, 607 Odd Fellow building. Treasurer James S. Rogan CECIL M. BYRNE—Manager, Victory Cleaners Company, STAFF plant to customer service, 2706 East Michigan street. Exocutivo Vice-President William H. Book Secretary and Industrial Commissioner Myron R. Green H. E. CAPEHART—President, Packard Manufacturing Cor Director of Promotion and Extension Samuel Mueller poration, manufacturer of musical instruments, Kentucky ave Traffic Commissioner Harry B. McNeely nue and Morris street. Director, Bureau of Governmental Research Carl R. Dortch MALCOLM H. FOSTER—Manager, Peaslee-Gaulbert Cor DIRECTORS poration, wholesale distributors of Congoleum Nairn products, C. D. Alexander A. J. Hueber H. T. Pritchard 229 South Meridian street. Dr. Norman M. Beatty Tom Joyce Paul Richey C. M. GENTRY, vice-president; CHARLES R. ISRAEL, treas Meier S. Block D. M. Klausmoyer James S. Rogan urer, Aero Mayflower Transit Company, overland furniture Louis J. Borinstein Herman C. Krannert James H. Ruddell hauling, 863 Massachusetts avenue. Goorge A. Kuhn Arthur V. Brow.. Carl H. Wallerich HUBERT HICKAM—Attorney, Barnes, Hickam, Pantzer & James F. Carroll Paul L. McCord Stowell C. Wasson Henry L. Dithrr,-. Paul G. Moffetl James S.Watson Boyd, 1313 Merchants Bank building. Howard T. Griffith Ralph S. Norwood C.E. Whitehill SAMUEL J. HOCHMAN—Proprietor, Sam's Subway, res Edward W. Harris George S. Olive Russel S. Williams taurant and delicatessen, 3 East Twenty-eighth street. Henry Holt Edward Zink R. E. HOLLOWELL—President, Pierson-Hollowell Company, Honorary Llfo Mombor: William Fortune Inc., manufacturer of hardwood lumber and veneers, 352 South Illinois street. Advertising Manager, O. T. ROBERTS Office: Chamber of Commerce Building FRED BATES JOHNSON—Attorney. 1011 Fletcher Trust 320 North Meridian Street .-."yelephone, Lincoln 1551 building. Subscription $1.00 per year; 15c copy TED S. KUHNS—Manufacturers' agent, steel equipment, 31 As the official Bulletin of the Indianapolis Chamber of Commerce, this publication carries authoritative notices and articles In regard to the activities of the organization; In all other East Georgia street. respects, it cannot be held responsible for expressions of writers. JOSEPH F. LANDERS—Proprietor. Indiana Weaving Com pany, re-weaving damaged clothing, 528 Illinois building. R. T. MILLER—Vice-president, Miller's, women's apparel, 26 West Washington street. Colombia Has Big Possibilities R. J. NAST—Manager, DuPont Paint Service Corporation, wholesale and retail wallpaper and supplies, 249 West Wash As Market for U. S. Products ington street. Colombia, which has large agricultural and min J. C. RUBIN—Proprietor, Retlaw Fixiure Company, Kelvin- ator dealer, 22 South Capitol avenue. eral resources still undeveloped, offers great poten I. W. SMITH—Sonith Pattern Works, wood and metal pat tialities as a market for American products, Stanley terns, non-ferrous foundry. 38 South Cruse street. JOHN SLOAN SMITH—President, Hogan Transfer & Storage Dyer, president of the Commercial Export Company, Company, storage and moving household goods, 863 Massa asserted at a recent meeting of the foreign trade chusetts avenue. PAUL T. SULLIVAN—Vice-president, Universal Beverage division of the Chamber of Commerce. Mr. Dyer Company, Inc., 725 Fulton street. pointed out our exports to Colombia in 1940 amount HARRY A. TAYLOR—Taylor's Cafeteria. 219 North Illinois ed to $51,118,000, which represented only 30 per street. cent of that country's total imports, while our im ports from Colombia totaled $47,462,000, which was about the same percentage of Colombia's exports. a full size drink is automatically served in a sani tary, single-service paper cup. Sanitary stainless steel containers are used for Beverage Dispenser in Wide Use both carbonating and dispensing. The beverage is "Coca-Cola on Draught" is the slogan used by cooled by scientifically controlled electric refrigera Beverage Self Service, Inc., to describe their ex tion. clusive, patented method of making and dispensing To insure purity and uniformity of the beverage this popular drink. only pure filtered water is used. Special machinery Just a year ago special automatic venders were was developed for the mixing and carbonating, which introduced to Indianapolis for this "On Draught" is done at a sanitary central plant located at 38 method of dispensing. Since then many local fac South Cruse street, where visitors are welcome. tories, theaters, service stations and stores have Officers of the company are Karl R. Zimmer, presi adopted them. dent; Albert S. Troy, vice-president and general On depositing a nickel in the dispensing machine, manager, and Brunson Motley, secretary. &4c£u?£&e4i OF TH E INDIANAPOLIS CHAMBER OF COMMERCE New Streamliner Is to be Placed in Service April 28
An artist's conception of the New York Central's new train, the "James Whitcomb Riley' A new streamliner, which will be Indiana's own New Pennsylvania Streamlined train—for it was built largely by Hoosiers, to serve Hoosiers, and is named after the beloved "Hoosier Coach Trains to Serve City Poet"—will be placed in service April 28 between The Pennsylvania Railroad on April 27 will inaug Cincinnati, Indianapolis and Chicago, on the Big urate the first highspeed, streamlined luxury coach Four division of the New York Central System. trains ever operated between St. Louis, Indianapolis The new train—the "James Whitcomb Riley"— and the East. Three trains, named in both directions will span the state of Indiana twice daily on the "The Jeffersonian," all with completely air-condi round trip between the city on the Ohio and the tioned equipment, will provide daily service to and metropolis on Lake Michigan, passing through Indi from New York, Philadelphia, Baltimore, Washing anapolis. It will be operated on a fast schedule of ton and intermediate points. five and one-half hours, leaving Cincinnati at 8 a. m. Streamlined locomotives of the latest type will (E. S. T.) and arriving in Chicago at 12:30 p. m. haul the trains through Indianapolis, and east of (C. S. T.) and on the return trip, leaving Chicago at Harrisburg giant streamlined electric engines will 4:30 p. m. and arriving in Cincinnati at 11 p. m. provide the motive power. The schedule from Indi Of special interest to Indianapolis is the fact anapolis to New York will be sixteen hours; to that the locomotive that will haul the streamliner Philadelphia, fourteen and one-half hours, and to and three of its seven cars—the baggage car, the Washington fifteen and three-quarter hours. diner and the observation car—were built at the Features of the new trains will include reclining Beech Grove shops of the New York Central System. chairs individually reserved, dining cars serving The other four cars were built by Budd. popular-priced meals, observation-lounge-bufTet cars The locomotive is of the Pacific type, stream for recreation and refreshments and "coach attend lined and painted gray with silver stripes. The ants." Each coach will accommodate fifty-six pas stainless steel coaches have reclining, rotating chairs. sengers and will have completely appointed dressing The dining car is in three sections, with banquette rooms. Radio programs under control of the pas seats in the center, upholstered in blue leather. The sengers will be provided. observation lounge car is decorated in tan and wal nut, with upholstery of rust and blue. Plastic win dows divide the car into three sections. The car To Stimulate Apprenticeship Training has a semi-circular bar in the center. The coaches The appointment of two men to work with the metal trades indus are decorated in blue, silver and gray, with seats tries in the establishment and development of apprenticeship train upholstered in rust or maroon. ing programs in Indiana has been announced by the U. S. Depart ment of Labor. Concentration in the metal trades is planned because The Riley is to be christened April 21, when it of their importance in defense production. will be on exhibition at the Union Station in Indi The Indiana representatives are Elliott French, chosen from the anapolis. The Chamber of Commerce is requesting faculty of the trades school of Arsenal Technical Schools, of Indian company officials to place a plaque, with the words apolis, and Justin Waterman, temporarily assigned from the faculty "Built at the Beech Grove shops in Indianapolis," in of the University of Wisconsin, Madison. Offices have been opened at 402 Federal building, where metal trade employers desiring trained the observation car, similar to the one placed in help in this field may apply. A Chamber of Commerce committee is the Mercury, which was built in the local shops. ready to cooperate with Mr. French and Mr. Waterman. c^fc^c^ced. OF THE INDIANAPOLIS CHAMBER OF COMMERCE c>4c££rs^&e4- OF THE INDIANAPOLIS CHAMBER OF COMMERCE
& Hopin For JCil •t Fall
PERRY STADIUM
WADE KILLIFER—Mgr. BENNY ZIENTARA—2nd Base
On April 17 our team (at the beginning of the game) has a standing equal to that of every other one in the Asso ciation. Let us give those Indians a good send-off when they are all even. Let us by our presence give them encouragement. Let's make the team feel we are for it and it has our good wishes for a successful season.
Denison Parking & Plaza Em-Roe Sporting Goods Co. Klee & Coleman Community Motors, Inc. Distributors North Side Buick Dealer Henry E. Ostrom Benjamin N. Bogue Falls City Beer 38th & Illinois Sts. Lincoln 5301 Stickney Agency Paul A. Hancock Arthur V. Brown James Cunningham Rogers & Co. Indianapolis Lodge J. J. Daniels Square Deal Jeweler B.P.O.E. No. 13 The Pure Oil Co. 5 N. Illinois St. Chas. L. Sumner, Exalted Ruler Wm. H. Meub & Associates W. A. Brennan New England Mutual Life Ins. Co. WHEATIES—Co-Sponsor W. C. Richardson 1450 Consolidated Bldg. the baseball broadcast H. L. Dithmer Claypool Hotel Standard Oil Co. Tom Joyce George Cunningham, Mgr. Wm. J. Mooney (Indiana)
8 <^c££ut& £<2&, OF THE INDIANAPOLIS CHAMBER OF COMMERCE Citizens Speedway Group m Again Aids in Promoting '&K.lMi'<'rt r~ • * w^ 500-Mile Speed Classic As the time again approaches when all roads lead flfffcetP/ttiw to the Speedway, Indianapolis is making prepara Also Commercial and Industrial Locations tions to care for the immense crowd that comes to the city to witness the annual 500-mile international speed classic. KLEIN & KUHN The Indianapolis Citizens Speedway Committee, GUARANTY BLDG • LINCOLN 3543 reorganized for the fourth successive year under the sponsorship of the Speedway committee of the Chamber of Commerce, is again engaged on its two- point program of raising money for the annual lap prize fund and enlisting the support of citizens in extending assistance and courtesy to race visitors. More than $7,000 was contributed for lap prizes Kennedy Tank & Mfg. Co. last year by leading automotive firms throughout the country and local business concerns. TRUCK TANKS The same courtesy and service program will be carried on as in previous years. All groups of per Industrial—Alloy Metals, Chemical and Other Tanks sons who come in contact with race visitors receive Boiler Repairs . . . Smoke Stacks special instructions on giving information and Electric Welding, Etc. friendly assistance to the city's guests. They will wear courtesy badges and distribute free maps 1201 BEECHER DRexel 1498 showing routes to the Speedway. A central telephone bureau will be maintained in the Chamber of Com merce offices during sr hours of the day and night during the race period to answer questions. Much enthusiastic commendation of the program has been The Wilkinson Co., Inc. received from out-of-town visitors at past races. Carl H. Wallerich is chairman of the Citizens 907 EAST MICHIGAN STREET Speedway Committee; Robert M. Bowes and Wil Indianapolis, Indiana liam L. Schloss are vice-chairmen, and Samuel Muel ler, of the Chamber staff, is secretary. Other mem bers of the committee are: Wholesale Distributors E. Park Akin H. H. Gerrard A. D. Miller Lyman S. Ayres H. A. Hall B. K. Moreland CURTIS WOODWORK MASONITE PRODUCTS E. W. Benson Harry S. Hanna Don. H. Morrison Frank L. Binford Roy E. Hickman Ralph S. Norwood UPSON QUALITY PRODUCTS J. M. Bloch A. F. Hook O. B. Perine Meier S. Block W. S. Holabird H. T. Pritchard C. B. Borman H. M. Jones A. J. Randall Charles E. Bowes Tom Joyce Charles A. Reeve E. J. Breech Harry K. Jung Paul Q. Richey A Natural Aid for Edw. C. Burkert Alex Katz James S. Rogan Joseph E. Cain C. I. Kenney P. E. Rupprecht Charles W. Chase D. M. Klausmeyer Harry Speyer, Jr. ACHING JOINTS R. D. Collins H. E. Komitch Alex Taggart, Jr. Swollen, aching joints may be caused Hay F. Crom Willis Kuhn J. H. Townsend George Cunningham George H. Lilly George Vonnegut by faulty elimination. Ask your doc Ross Davis R. D. McCIaran J. L. Wadlow tor about Ralph H. Edgerton W. H. McPherson C. O. Warnock J. E. Fehsenfeld George J. Marott W. H. Wells Walter R. Foltz A. E. Martin L. E. Yuncker Mountain Valley Mineral Water From Hoi Springs, Ark. It is a splendid Natural aid that has been Your Message in . . . prescribed for more than 50 years. FREE HEALTH BOOKLET ON REQUEST ACTIVITIES Reaches 2,500 Indianapolis MOUNTAIN VALLEY WATER CO. Business Executives RI. 3212 955 Ft. Wayne Ave. LI. 2731
10 ggygjjg^g^ggL OF THE INDIANAPOLIS CHAMBER OF COMMERCE
What the Census Shows Buy Your New or Used.
The statement in "Public Management" (quoted BUICK •*% on Page 1) that in recent years suburban areas have from "BARNEY" 1 grown rapidly while the rate of increase within city limits has slowed down markedly is borne out HI. 3344 in Indianapolis by figures recently released by the / ^ United States Census Bureau. Monarch Motor Co. The population of metropolitan Indianapolis on 1040 N. Meridian St. K ^H April 1, 1940, was 455,357, an increase of 9 per cent Indiana's Largest Buick Dealer over 1930. The population of the city of Indianapolis, as previously reported, was 386,972, an increase of 22,811 or 6.3 per cent for the ten-year period; while the metropolitan district population (outside the city) was 68,385, a gain of 14,861, or 27.8 per cent. Good Lumber Fine Millwork The gain in the district outside the city thus con stituted 39.4 per cent of the total population in crease for the whole metropolitan area. The Census Bureau pointed out that during the ten-year period parts of Center, Perry, Washington and Wayne townships were annexed to the city, Burnet-Binford Lumber Co while parts of the city reverted to Warren and Wayne townships, these changes affecting the com 1401 West 30th Street TAlbot 3315 parative growth of the city and metropolitan dis trict. Through the efforts of a special committee of the Chamber of Commerce, headed by Charles A. Breece, of the Indiana Bell Telephone Company, as chair CHICAGO INDIANAPOLIS NASHVILLE man, the 1940 census of the city is for the second OFFICE OFFICE OFFICE 325 W. 31st St. 1315 Chocolate Ave. 208-10 3rd Are., So. time reported by 107 tracts, as a service to busi Calumet 4540 Riley 2479 6-5647 and 8 ness, administrative, marketing and research in terests. The census report shows that most of the tracts that showed gains of 10 per cent or more in ADKINS TRANSFER COMPANY population from 1930 to 1940 were located near the Established 1921 edges of the city, while most of the tracts that de Daily Direct Overnight Service creased 5 per cent were situated near the center of the city. This population trend, it was pointed out, No Transfer—Faster Than U. S. Mail was found in virtually every city. NASHVILLE — INDIANAPOLIS — CHICAGO Officials of the Indianapolis Chamber of Com- J. H. ADKINS, Sr., Manager (Turn to Page 14)
^Fluorescent Lighting Fixtures • UNIVERSAL UNIT 48 I.U.—COMMERCIAL (Exactly as Photographed) jAAn/ INCREASED LIGHTING AT IUU'° 33Vz TO 50% SAVINGS IN COST UNCONDITIONALLY GUARANTEED WATCO — BEST BY TEST Commercial Distributors KING INDIANA BILLIARD CO.
SPECIAL E NaG INEERING SERVICE AT No Obligation W CO ENGINEERING IN/* T T 4901 W. 16th St. Carl J. Parham. Pres. BE-1681 ^rf 11 c^r^Mf/ffi&L OF THE INDIANAPOLIS CHAMBER OF COMMERCE CITIZENS GAS & COKE UTILITY (Continued from Page 3) was just under 20,000,000 cubic feet, almost twice NORTHSIDE OLDSM 0BILE as large as the available holder capacity. With the CAN AND DOES GIVE YOU new 12,000,000 cubic feet waterless piston type gas holder in service available holder capacity has been MORE FOR YOUR MONEY more than doubled. A storage capacity of 22,000,000 cubic feet will exceed the largest single day's ex r pected consumption. O ld5moviU NORTHSIDE MOTORS, INC. Indianapolis Power & Light Company 2917 CENTRAL AVE. TALBOT 4561 INDIANAPOLIS The company which provides the city's electric light and power embarked on an extensive construc tion program in 1940 under which $2,023,134 was expended for additions and improvements to its plant. The company's major project, which is still under way, is the extension of the Harding Street KING'S power plant to house a new 37,500-kilowatt turbo "FIXTURE STORE COMPLETE" generator and a 400,000-lb. per hour boiler. The turbine room extension is now completed except for For the Home, Club, Church, Recreation the permanent wall to adjoin the addition which will We Specialize in Chrome Furniture, Home house the new boiler. The major part of the cost of Bars, Glasses, China this installation will be incurred in 1941 and 1942. A Rental Service for Every Purpose In 1940 a third story was added on the Morris Street operating center's administration building, KING'S INDIANA BILLIARD COMPANY providing 10,560 square feet of additional office MA 3491 1603-45 Southeastern Ave. MA 3491 space, and modern equipment was installed here and in the company's general offices. Four new 33,000- volt substations were placed in operation in widely mm scattered sections of the city, reflecting the city- • P fi E C I S ION-MAD'?Isagk wide nature of the increasing electric load. Service facilities near the expanding Municipal and National Guard Airports were increased, and over 12 per cent additional transformer capacity was installed on the underground network serving the central busi ness district to provide for the increased load. Gross additions totaling $5,329,903 have been budgeted by the company for 1941 to provide for further power demand. About 56 per cent of this total is allocated for plant facilities, and the remain der for improving and extending the transmission and distribution system and for minor improve ments. DIANAP0LI5 ENGRAVING ULh
Indiana Bell Telephone Company
Another step in the long range program of the Indiana Bell Telephone Company for the expansion and improvement of the telephone service in Indian apolis is the large dial telephone project, which is now nearing completion at a cost of approximately $1,000,000. The project includes the addition of two new dial central offices, Garfield and Blackstone; in stallation of additional equipment in the present Market office, and readjustment of several central ADAMS-ROGERS CO. (Turn to Page 14) OykLtefcw&i B4utL. - 6eT*'^^ rUntucAy STATE BOARD ACTION Non-A$testable Participating (Continued from Page 5) ably continue to secure, this form of "state charity," FOUNDED IN 1912 representatives of the Chamber have urged even miCHIGMI mUTURl more stringent minimum rate requirements. If this were done, actual savings to the state school relief LIHBILITV compnnv fund should result, to make possible either a reduc 501 Circle Tower LI. 2348 Indianapolis tion in the state property tax rate or a greater dis Workmen's Compensation — Automobile Group Accident and Health tribution of state funds to all school corporations on General Casualty Lines the basis of attendance, the bureau pointed out. 13 &r-lfWjfMfA&0/S.4c£uJhr%u OF THE INDIANAPOLIS CHAMBER OF COMMERCE INDIANA BELL TELEPHONE COMPANY (Continued from Page 12) office areas to insure the most efficient operation of the city's telephone system. More than 10,000 additional telephones in the city will be converted from manual to dial operation on May 3, the date on which the new equipment is to be placed in operation. At that time the manually oper ated Drexel office will be retired, and the telephones now served by that office will be transferred to the new Garfield office at 2941 Shelby street, the new Blackstone dial unit installed in the Irvington cen tral office and the Market office. At the same time Market also will receive some of the lines now served from Belmont, Cherry and Lincoln-Riley, and a few Cherry telephones will be transferred to Talbot. These changes will provide facilities for the future expansion of service in a large area of the city. As part of the dial telephone expansion project the company's construction forces have placed and YOU LEAVE — IT RINGS — WE ANSWER spliced nearly 35,000 feet of large underground cable. We answer your phone when you're out. Take messages, Early in January the number of telephones in use transmit them; take orders, and locate you in emer passed the 100,000 mark, and since then the number gencies. 24 hours a day, every day. has increased to more than 103,000. In 1940 Indiana For information call Bell spent $3,116,000 for construction and improve ments in Indianapolis and will spend at least $3,000,- TELE WERING'SERVICE 000 this year. 325 Bankers Trust Bldg. MA. 3321 WHAT THE CENSUS SHOWS (Continued from Page 11) merce have long recognized the problems created by this decentralization trend, such as are outlined In pa ETP in the editorial in "Public Management." A com PHIN rr.-i cJn •• munity development committee, of which Paul L. McCord, of the Paul L. McCord Company, is chair man, and H. S. Morse, of the Indianapolis Water tkat hwidle5 Company, is vice-chairman, was appointed a year ago by President W. I. Longsworth to study these the waste va5ltet problems and recommend action to help solve them. This committee, with the cooperation of city and county officials and representatives of civic and It's the well-known OOMPH that's needed to community organizations, sponsored two bills de make 1941 advertising printing pay—to flash across that vital first impression which hurdles signed to bring about the orderly planning and de the gap between the nearest waste basket and velopment of the Indianapolis metropolitan area, getting your selling message read. which were introduced in the last session of the To win out in the face of today's keen com General Assembly. One measure, which seeks to pre petition, your printing must have all the vent the creation of any new barriers to the growth attractiveness and pulling power which new and development of the city proper by unrestricted RI. 7406 ideas in composition and makeup give to out- incorporation of any new towns or extension of any of-the-ordinary printing. We offer you just existing towns in Marion county, became a law. The such a service dedicated to quality work at a price you can afford to pay for the greater other, which provided for establishment of a metro results obtained. politan plan commission in the county for the pur pose of zoning all property outside the city of In dianapolis and any incorporated towns having zon CLARENCE E. CRIPPIN & SON, Inc. ing ordinances, while generally supported, failed of PRINTERS final passage in the legislative jam at the end of the 225 N. New Jersey St. Indianapolis, Ind. session. 14 usst.ufe&L OF THE INDIANAPOLIS CHAMBER OF COMMERCE City Honored for Fire Prevention Work; New Drive Starts Apr. 21 Indianapolis' fire prevention accomplish ments in 1940 won for the city third place in its population class, in the annual Inter- Chamber Fire Waste Contest, conducted nationally by the United States Chamber of Commerce in cooperation with the Na tional 'Fire Waste Council. Hartford, Conn., won the grand award for all classes, as well as for class two, which includes Indianapolis. The contest was sponsored in Indianapolis by the fire prevention and protection com mittee of the Chamber of Commerce, with the cooperation of the board of safety and fire department. The annual spring Fire Prevention Clean- Up Campaign conducted by the committee will begin April 21 and continue to May 21. The drive has the official endorsement of Mayor Reginald H. Sullivan, who will issue a proclamation prior to the opening day calling on all citizens of the city to cooperate. Throughout the month's campaign a crew of fire prevention bureau inspectors will conduct an intensive city-wide check-up of homes and business and industrial buildings. Special importance of fire prevention meas ures in industrial plants will be emphasized, in the interest of the national defense NEW FOODS ARE COMING! program. • Don't be caught with a new The committee, following the plan of 1941 refrigerator that may not be suitable for 194-2 or previous years, will distribute 50,000 survey 1952! Foods are changing. blanks among pupils of public, private and There'll be more frozen foods (needing a big frozen food parochial schools. These are to be filled out compartment). There'll bo by parents, giving information as to spring- more fresh vegetables (calling for ample chilled storage space). There'll be more economical bulk buying of fowls (be sure you clean-up activities in the homes. have space for that) ! Get GIBSON with Freez'r Shelf and Chill-Drawer! C. R. Evans Takes Post in Moline, 111. Frecz'r Shelf cuts out the old-style dropped-down freezing unit— provides instead a big, fast-freeze compartment for more ice Announcement was made recently of the cubes, more desserts, more frozen storage. Chill-Drawer keeps meats prime-fresh for days, crisps salads, chills bottled beverages. resignation of C. R. Evans as Indiana rep Twin Vegetable Fresheners bold vegetables deivy-frcsh. And resentative of the training within industry there's ample shelf space in a big 6-foot family size Gibson! section of the National Defense Advisory Council. Mr. Evans had been personnel di Set*// BIG 6 FOOT rector of the Indianapolis Works of the Inter SEE THIS Full 6-foot sealed-insu national Harvester Company since its open lated all-welded steel ing in 1936, and was lent to the NDAC by family size cabinet — big fast-freeze compartment the company to develop the program in — sealed-in-steel Scotch Indiana. Mr. Evans resigned his positions to Yoke mechanism — and at a price unmatched! become vice-president of the George Evans See the Gibson today! Corporation, at Moline, 111. During his resi dence here Mr. Evans was active in business and civic affairs of the community. His de parture is regretted by his many friends and R. & R. INC. Furniture — Appliances associates, who join in wishing him success 225 E. Washington St. Phone MArket 4010 in his new field. 15 U. S. POSTAGE Paid Permit No. 363 Indianapolis, Indiana Return Postage Guaranteed THIS FUNDAMENTALLY NEW BEVERAGE DIS PENSER USED BY MANY REPRESENTATIVE INDIANAPOLIS CONCERNS FOR THE PAST YEAR HAS PROVEN ITSELF SUPERIOR TO ANY THING OF ITS KIND! • SANITARY GOOD LOOKING • FULLY AUTOMATIC QUIET IN OPERATION * • NO INVESTMENT • NO LOSSES • NO HAZARDS NO UNSIGHTLINESS • SERVES PRE•CARBONATED GENUINE COCA COLA PAYS GOOD PROFITS * * BUILDS GOOD WILL WHETHER YOU HAVE A LOCATION OPEN TO THE PUBLIC OR ONLY TO YOUR OWN EMPLOYEES, LET US SHOW YOU HOW THIS ATTRACTIVE DISPENSER CAN PAY YOU DIVIDENDS. NO OBLIGATION. PLEASE CALL OR WRITE 38 S. CRUSE ST. LINCOLN 5666 ON DRAUGHT