PERONISM AND ANTI-PERONISM: SOCIAL-CULTURAL BASES OF POLITICAL IDENTITY IN ARGENTINA PIERRE OSTIGUY University of California at Berkeley Department of Political Science 210 Barrows Hall Berkeley, CA 94720
[email protected] Paper presented at the LASA meeting, in Guadalajara, Mexico, on April 18, 1997 This paper is about political identity and the related issue of types of political appeals in the public arena. It thus deals with a central aspect of political behavior, regarding both voters' preferences and identification, and politicians' electoral strategies. Based on the case of Argentina, it shows the at times unsuspected but unmistakable impact of class-cultural, and more precisely, social-cultural differences on political identity and electoral behavior. Arguing that certain political identities are social-culturally based, this paper introduces a non-ideological, but socio-politically significant, axis of political polarization. As observed in the case of Peronism and anti-Peronism in Argentina, social stratification, particularly along an often- used compound, in surveys, of socio-economic status and education,1 is tightly associated with political behavior, but not so much in Left-Right political terms or even in issue terms (e.g. socio- economic platforms or policies), but rather in social-cultural terms, as seen through the modes and type of political appeals, and figuring centrally in certain already constituted political identities. Forms of political appeals may be mapped in terms of a two-dimensional political space, defined by the intersection of this social-cultural axis with the traditional Left-to-Right spectrum. Also, since already constituted political identities have their origins in the successful "hailing"2 of pluri-facetted people and groups, such a bi-dimensional space also maps political identities.