Advertising Brochure and Rates 2020
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Where advertising really takes off. Salzburg Airport Advertising The true »customer journey«. Start As every journey is full of Stroll around, In-flight magazines emotions. Savo u r, Outdoor banners Chill and Wait Digital advertising monitors Multi-part at home Light boxes Print advertising General Aviation Check-in Airline advertising Security, boarding Light boxes Digital information screens Parking Ramp Light boxes Banners Terminal 1 Trolley advertising Vehicle decals Passenger Transit terminal Special forms of advertising Social media Ceiling banners Online advertising Digital monitor clusters Promotion areas Holiday Arrival amadeus Business Trip Large-scale placards terminal 2 Ads on cars park barriers Landing Outdoor banners Product presentations Events & Meetings Light boxes 6 Outdoor banners 17 Multi-part light boxes 8 Airline advertising 18 Family arrival Digital monitor cluster 9 Ads on cars park barriers 19 Baggage claim Welcome desk Light boxes Digital advertising monitors 10 Trolley advertising 20 Digital information Banners Digital information screens 11 amadeus terminal 2 21 screens Ceiling banners 12 Special forms of advertising 22 Banners 13 Online advertising 24 Promotion areas 14 Print advertising 26 Information & welcome desks 15 Procedure, production, contact 27 Large-scale placards 16 Welcome to Salzburg Airport! 2 Salzburg Airport Advertising Where your advertising literally The benefits at a glance gains momentum… Ideally placed and heavily frequented. More than 90 international airlines, offering regular and ✈ From your couch to boarding charter services, take off and land here. Around 1.9 million passengers use Salzburg Airport each year. Due to the structure of Salzburg Airport’s customers, all target groups can be reached, from In times where the media stream is constant, advertisers are seeking to individually address business to holiday travellers, from the local area to incoming visitors from all over the world. an exact target group at just the right moment. This is precisely the advantage offered by Salzburg Airport’s media, with their numerous points of contact. And not to be forgotten: pick up persons, pilots, crews, travel guides as well as approx. 1,000 people employed at Salzburg Airport. We offer a range of advertising options from classical, dig- ital and special forms of advertising for indoors as well as outside. The journey begins... ✈ More than 2,000,000 airport users each year Catchment area More than 2 million people (passengers, collectors, mechanics, employees, etc.) visit Salzburg Airport each year. The enormous contact possibilities with exclusive advertising Around four million potential passengers within a 90 km radius. options are a perfect foundation for a media strategy. ✈ Consumers on an emotional high Travel is linked to emotions: Pleasure, feelings of happiness, relaxation. In this feeling of happiness, the consumer is more relaxed and thus more receptive to targeted advertis- ing messages. 150 km 4,023,000 inhabitants 100 km 2,596,000 inhabitants PASSAU ✈ VIENNA Contact points for addressing specific target groups 50 km 884,000 inhabitants LINZ ST. PÖLTEN MUNICH BURGHAUSEN RIED IM INNKREIS The numerous contact possibilities enable an exactly planned media strategy – designed EISENSTADT for the product and the desired address. Pure image advertising or a targeted invitation TOWN SALZBURG ROSENHEIM to purchase – the airport’s advertising spaces offer the right environment for it. SALZBURG BAD ISCHL HALLSTATT BREGENZ KITZBÜHEL SCHLADMING ZELL AM SEE INNSBRUCK MAYRHOFEN BAD GASTEIN GRAZ DAVOS KLAGENFURT BOZEN 0–99 O u g tg in D s C L P s o m Airlines estination ountries uggage assenger ing / Inco gender age 91 176 23 0.68 million 1.89 million Outgoing 45% male 48% 14 – 20 years 12% Incoming 55% female 52% 21 – 40 years 43% 4 41 – 60 years 37% 5 60+ 8% Light boxes Light boxes A premium advertising medium which is entirely charismatic and exceptionally brilliant. Positioning at central points in the airport enables a very exclusive and convincing presentation. Car park Details Specifications Location: Arrivals, Schengen and non-Schengen 4c digital print area, baggage claim, passenger hall, Surface weight approx. 660 g/m² departure hall, car park, administration Tear resistance 2,800/2,600 N/5 cm building Light transmission approx. 34% Position: ANK-C1 to ANK-C31, FGH-C3, CKI-C1 to CKI-C9, TRA-C1 to TRA-C7, Motif permanently back-lit AUT-C1 to AUT-C3 Flame retardant (B1) Target groups: Business travellers, private travellers, pick up persons & visitors, airport employees Note Design: Illuminated banner and/or backlit film on a Terminal 1 Perspex panel Clamping claws are required to mount illuminated banners. Format: various formats from approx. 2,300 x 1,000 to 6,500 x 1,600 and up to 12,000 x 1,400 mm Minimum booking: 1 month 6 7 Multi-part light boxes Digital monitor cluster Multi-part light boxes which also allow advertising information to be split, thus enabling a dramatic conceptional com- Targeted, up-to-date, fast! The digital monitor cluster, which can also be split, enables a strong advertising impact position are a further premium advertising medium in the general aviation area. The spectrum of advertising possibilities with brilliant resolution. Perfectly suited for high-quality image presentations or video clips, placed at the airport’s is, thus, extended to include an additional high-quality media area. most frequented spot directly in front of the security check that every passenger has to pass. General aviation Details Terminal 1 Details Location: Administration building, Location: Departure hall / Check-in hall directly General aviation beside the passenger security check Position: VG-LK150-1 to VG-LK150-6 Position: CKI-D10 Target groups: Business travellers, private travellers, pick Target groups: Business travellers, private travellers, up persons & visitors, airport employees pick up persons & visitors, airport employees Design: Back-lit film on Perspex panel Design: Cluster of monitors comprising 14 monitors Format: 6 partial surfaces of 915 x 584 mm each for film and image files (without sound) Minimum booking: 1 month Format: 4,123 x 2,088 mm resolution 5,376 x 2,790 pixels, 300 dpi Booking interval: from 1 day, from 10 seconds Specifications Transmission: 1 x per minute approx. 1,140 repetitions/day 4c digital print Data supply: up to 2 days before transmission Light transmission approx. 34 % Motif permanently back-lit Specifications Flame retardant (B1) 47"screens Full HD screens Note jpg for image files at least 300 dpi mp4 for video files 8 9 Digital advertising monitors Digital information screens Digital advertising in a nutshell. High resolution in HD quality and with all options of digital delivery. Salzburg Airport offers The digital information screens comprising six monitors are placed at locations with the greatest attention values. Inte- an absolutely premium advertising medium with digital advertising monitors with double-sided playback positioned in grated in the departure and/or arrival boards, the screens enable an advertising message in optimal digital quality which the general passenger hall. is targeted to the respective target group. Terminal 1 Details Terminal 1 Details Location: 2 premium locations in the passenger hall Location: Arrival hall, departure hall/check-in hall beside the shopping and gastronomy area; Position: FGH-D10 and CKI-D38 both have double-sided playback Target groups: Business travellers, private travellers, Position: FGH-D6 to FGH-D7 pick up persons & visitors, airport employees Target groups: Business travellers, private travellers, Design: Cluster of monitors comprising 6 and/or pick up persons & visitors, airport employees 11 monitors, 3 monitors each available for Design: Monitor for film and picture files advertising, film and image files (without (without sound) sound) (except Saturdays during the Winter Format: 1,044 x 589 mm season) resolution 1,920 x 1,080 pixels, 300 dpi Format: 1,767 x 1,044 mm Booking interval: from 1 day, from 10 seconds resolution 3,240 x 1,920 pixels, 300 dpi Transmission: 1 x per minute Booking interval: from 1 day, from 10 seconds approx. 1,140 repetitions/day Transmission: 1 x per minute Data supply: up to 2 days before transmission approx. 1,140 repetitions/day Data supply: up to 2 days before transmission Specifications Specifications 47"screens Full HD screens 47"screens Full HD screens Note Note jpg for image files at least 300 dpi mp4 for video files jpg for image files at least 300 dpi mp4 for video files 10 11 Ceiling banners Banners On the top – ceiling banners offer the option of a powerful advertising contact across a great distance. Repeating Positioned at exclusive points with a long dwelling time and contemplation period, the banners in a range of formats the advertising message or giving the information a specific structure can achieve greater awareness. are ideal advertising spaces for eye-catching advertising messages. Suitable for image advertising, campaigns or for promoting events. Terminal 1 Details Terminal 1 Details Location: Departure hall/Check-in hall Location: Arrival, baggage claim, passenger hall mounted beside the skylight domes Position: ANK-S25.1, ANK-S25.2, Position: CKI-S1 to CKI-S12 ANK-S33, FGH-S8 Target groups: Business travellers, private travellers, pick Target groups: Business travellers, private travellers, pick up persons & visitors, airport employees up persons & visitors, airport employees Design: 12 pieces of stainless steel