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Return to Book Page. Shelf Wear. The modern mind, whether in its subconscious collective dream or in its intellectual citadel of vivid awareness, is a stage on which is contained and re-enacted the entire experience of the human race. Like his later book The Gutenberg Galaxy , The Mechanical Bride is unique and composed of a number of short essays that can be read in any order — what he styled the "mosaic approach" to writing a book. Limited hardbound edition of this "underground" classic, McLuhan's first book. More information about this seller Contact this seller Books by Marshall McLuhan. Fine condition book in near Fine condition dust wrapper with one small tear to the bottom edge of the front cover. When I read this book I was working in the advertising industry as a young art director. The net result of the cult of literary violence, supported as it is by other media and excitements, has been to reduce the reading public to a common level of undiscriminating helplessness" The nihilist "is born now, of the violent meeting and woundings which occur when different cultures converge. No thank you, we are fine thanks and McLuhan prints a really old advertisement then gives his opinions on it on the same or opposite page. Sep 08, J L rated it it was amazing. Mechanical Bride indeed! The ads are hideous, the opinions trite, and the book worthless. The "humanizers" have merely carried on to make them idiotic. Good condition is defined as: a copy that has been read but remains in clean condition. But props to McLuhan for understanding that 70 years ago. Numero Pagine Condition: Near Fine. I think nowadays its value is reaaally lower than when it was written. If that is so, there must also be anti-media. Marshall McLuhan uses commentary on ads to show how the best trained minds of our age have made it their full time business to get inside the collective public mind in order to manipulate, exploit and control. By adopting the position of Poe's sailor, readers of Bride can escape from the whirlpool of popular culture. Just as the new star must be made to appear successful by reason of some freak of fortune, so the great, past or present, must be made to seem so because of the most ordinary qualities, to which fortune adds an unearned trick or idea. This is where McLuhan started his journey of exploration into how our tools, and means of storing and moving experience shape how we view the world; as well as how they extend our various faculties and appendages. And whether it is to be a benign flood, cleansing the Augean stables of speech and experience, as envisaged in Joyce's Finnegan's Wake, or a merely destructive element, may to some extent depend on the degree of exertion and direction which we elicit in ourselves. Mechanical Bride: Folklore of Industrial Man Writer

In short, he is born of the social conditions of rapid turnover, planned obsolescence, and systematic change for its own sake" 13 --that is, all that is solid melts into air causes lumpenized antisocial nihilism. Black cloth with gilt lettering to spine. Published by Brand: Beacon Press No former owner marks, bright square, uncreased spine. Philip B. McLuhan's clear perspective on the nature of the greed industry opened my eyes to see beyond mere seductive images and the mind machinations in the viewer. Original quarto paperback. McLuhan admits in the preface that he is not doing art criticism but rather politics dressed up as art criticism. Sort order. Chaosdroid rated it it was amazing Sep 06, The debunking school began by making the great appear as corrupt, or mean and egotistical. Sep 08, J L rated it it was amazing. Move over Mad Men, this is the basis of so much of your script - especially the early episodes. The Mechanical Bride is vintage McLuhan -- so aptly illustrated by dozens of examples from ads, comic strips, columnists, etc. Dust Jacket Condition: Includes dust jacket. Ginko Press, Victoria rated it liked it Jan 08, Very good. This is the devastating book which first established Marshall McLuhan's reputation as the foremost and the wittiest critic of modern mass communications. Views Read Edit View history. Published by Vanguard, New York Numerose sottolineature a penna. Condition: Wrappers. Gutes Exemplar good Condition. Very Good in Good blue-colored dust jacket with insecting and loss along bottom of back panel. Used items may not include supplementary materials such as CDs or access codes. View 2 comments. Folklore of Industrial Man M. Mechanical Bride: Folklore of Industrial Man Reviews

He has given a needed twist to the great debate on what is happening to main in this age of technological speedup' New Yorker 'The use of large reproductions of advertisements illuminates the text and often powerfully reinforces it About this Item: Gingko Press, But mainly this formula works as a means of flattery. November Learn how and when to remove this template message. What is meant is "rational detachment as a spectator" regarding the "world of social myths" similar to Barthes in Mythologies id. Or is it the first romantics? Numerose sottolineature a penna. Keep shopping. Short slim 4to, gilt-stamped navy blue cloth, d. Original Title. Welcome back. Everything is present and in the foreground. It reads at about the same level as Thomas Frank. Fine condition book in near Fine condition dust wrapper with one small tear to the bottom edge of the front cover. That fact is stressed eq "No longer is it possible for modern man, individually or collectively, to live in any exclusive segment of human experience or achieved social pattern. Jul 28, Elena rated it it was ok Shelves: owned-books. Marshall McLuhan. Maybe we need to look again at the Mechanical Bride and see her for who she really is: False Maria! Published by Vanguard Press, New York Good, with light rubbing and creasing to wraps. By contrast, later, "the gangster hero stands in relation only to the laws of the land which he has defied. More information about this seller Contact this seller 2. Move over Mad Men, this is the basis of so much of your script - especially the early episodes. View 2 comments. Numerous black and white illustrations throughout. More information about this seller Contact this seller 3. Fifth Printing, Aug McLuhan's work is viewed as one of the cornerstones of the study of media theory. Lincoln, United Kingdom. Published September 28th by Gingko Press first published Satisfaction Guaranteed! About this Item: U. About this Item: Brand: Beacon Press, Friend Reviews. Open Preview See a Problem? We are in the soup of it now, and have moved far along in the now old marriage-a-trois of mechanization, myth making and communications designed to sway the masses into a single buying machine: "They became what they beheld. Did you notice the Model-T bodies of the women in that revived movie last night? The debunking school began by making the great appear as corrupt, or mean and egotistical. Ricco di tavole illustrate e fotografie in nero, nel testo e fuori. Quotes from Mechanical Bride Not so much. Herbert Marshall McLuhan. Published by Vanguard Press , New York Dust wrapper supplied in archive acetate film protection, this preserves and prolongs the life of the paper, it is not adhered to the book or to the dust wrapper. Black cloth with gilt spine lettering.

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Please note the Image in this listing is a stock photo and may not match the covers of the actual item,grams, ISBN This is where McLuhan started his journey of exploration into how our tools, and means of storing and moving experience shape how we view the world; as well as how they extend our various faculties and appendages. Rating details. Quotes from Mechanical Bride Marshall McLuhan - The Mechanical Bride: Folklore of Industrial Man In The Mechanical Bride appeared for the first time, written by a person who we came to know as the greatest pioneering philosopher of media studies. More Details That fact is stressed eq "No longer is it possible for modern man, individually or collectively, to live in any exclusive segment of human experience or achieved social pattern. Author: Various Authors. The book that "first established McLuhan as the foremost and the wittiest critic of modern mass communications. The net result of the cult of literary violence, supported as it is by other media and excitements, has been to reduce the reading public to a common level of undiscriminating helplessness" Dozens of illustrations from ads, comic strips, columnists, etc. Condition: Wrappers. Good stuff. Herbert Marshall McLuhan. Our BookSleuth is specially designed for you. Honestly delivered more of a headache than Sorrel's Reflections on Violence, which I'd consider a major accomplishment. Thin 4to Second printing. First Edition. We live in an age in which legions of highly educated professionals dedicate themselves to the task of getting inside the collective public mind with the object of manipulating, exploiting and controlling. In this, "'Democratic' vanity has reached such proportions that it cannot accept as human anything above the level of cretinous confusion of mind" 27 ; the "technique for taking the teeth out of the 'democratic' envy of the great or rich also gets a good deal of support from the rapid leveling down that has taken place with respect to the mental habits of public figures" id. They are things to be felt in the viscera. About Marshall McLuhan. It shows how sex was first used to sell industrial hardware, how Orphan Annie still keeps the world on track, and how an Arabian Nights wonderland of mass entertainment and suggestion makes information irrelevant, and sends us to bed at night too dazed to question whether we're happy or not. McLuhan is known for coining the expressions "the medium is the message" and the "global village". Contains printed pages of German text with monochrome illustrations and photographs throughout.

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