ATRIUM Project

Final Dissemination Event in Greece

Christos Emmanouilidis, Vassilis Koniordos and Stefanie Leontiadis

ATHENA RIC

v 1.0 <15/10/2013 >

Table of Contents

Table of Contents ...... ii 1. Introduction ...... 1 2. FACES OF TIME - CULTURAL ROUTES CROSSROADS, THE CONVERGENCE OF CULTURAL ROUTES AND THE IMPACT ON HERITAGE, PLANNING AND SUSTAINABILITY ...... 2 2.1 Planning ...... 2 2.2 Program ...... 2 2.3 Press Releases & Other Publicity ...... 1 2.4 The Conference ...... 2 2.5 Media and Publicity ...... 6 2.6 Invitation...... 8

ATRIUM Final Dissemination Event in Greece – ATHENA Research & Innovation Centre, Xanthi Page ii

1. Introduction

The ATRIUM project has leveraged upon the concept of a cultural route in order to build a synergy that brought together different stakeholders, ranging from local and regional government authorities, to academic and research institutions, in order to create a physical link between different countries with the underlying common interest embedded in the shared heritage and associated cultural, tourism and other business functions. Considering that such a network of stakeholders can become stronger if it fosters synergies with other cultural routes, the ATHENA Research & Innovation Centre took the initiative to jointly plan a final ATRIUM dissemination event in Greece , together with other Cultural Routes and initiatives, acting as a virtual ‘crossroads’ for the different cultural routes.

In order to strengthen the impact of the dissemination activity, it was planned to organize the event under the auspices of the Municipality of Thessaloniki and seek to include it in the official Ministry of Culture events for the ‘European Heritage Days’, under the theme ‘Faces of Time’. The main joint organizers were:

- Archaeological Museum of Thessaloniki - hosting organiser - ATHENA Research & Innovation Centre - co-organiser - Elliniki Etairia (Society for the Environment and Cultural Heritage) – co-organiser

Event details: Title: FACES OF TIME - CULTURAL ROUTES CROSSROADS, THE CONVERGENCE OF CULTURAL ROUTES AND THE IMPACT ON HERITAGE, PLANNING AND SUSTAINABILITY Venue: Archaeological Museum of Thessaloniki, 6 Manoli Andronikou Street, 540 13, Thessaloniki, Greece Dates: 27-29 September 2013. Participants: 116 (97 signed participants + 11 unsigned invited for opening + 4 unsigned host organization support staff + 4 unsigned performing artists during opening). Organizing Committee Polyxeni Veleni, Director, Archaeological Museum of Thessaloniki Christos Emmanouilidis, Senior Researcher, ATHENA Research & Innovation Centre Vassilis Koniordos, President of Thessaloniki Branch, Elliniki Etairia/Society for the Environment and Cultural Heritage & ATHENA Research & Innovation Centre ATRIUM Content delivered during event ATRIUM Partners Case Studies and Transnational Survey (print, optical disc) ATRIUM Project Manual of Wise Management (print, optical disc) ATRIUM ID Card (print) ATRIUM Brochure (print)

This report briefly presents the activities and outcome related to this event.

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2. FACES OF TIME - CULTURAL ROUTES CROSSROADS, THE CONVERGENCE OF CULTURAL ROUTES AND THE IMPACT ON HERITAGE, PLANNING AND SUSTAINABILITY

2.1 Planning

Several meetings both physical and via other communication means (phone, skype) were held to plan this event. The final planning meeting was organized at the Municipality of Thessaloniki premises on the 10th of July 2013 with participation from the Municipality of Thessaloniki, the Region of Central Macedonia, ATHENA Research & Innovation Centre, the Archaeological Museum of Thessaloniki, the Elliniki Etairia (Society for the Environment and Culture), the Museum of Byzantine Culture, the Wine Routes of Northern Greece. During the meeting the Mayor of Thessaloniki was also briefly present to highlight the interest and the will of the Municipality to support the event. The presence list of the main participants to the meeting is attached to this report.

It was decided that in order to maximize the event impact, it was appropriate to organize the event as a synergy of different Cultural Routes and other initiatives. Therefore the following three main Cultural routes-related initiatives supported the event: - - The ATRIUM project and its initiative to establish a cultural route - The Phoenicians’s route - The wine routes (Iter vitis)

Considering that the ATRIUM project piloting targeted a key area of urban re-development intervention in Thessaloniki, that is the area around Platform A of Thessaloniki’s port, a target was also set to engage the Port Authority of Thessaloniki and a site visit to the area.

Finally, it was sought from the outset to place the whole event under the auspices of the Ministry of Culture, as part of the European Heritage Days (EHD) 2013, therefore the dates for the event were chosen to be 27-29 September 2013, coinciding with EHD.

2.2 Program

Upon agreeing on the event planning, an active campaign was pursued to attract high quality speakers from relevant activities across Europe. The campaign included direct communications (phone, email, invitations, bi-lateral meetings), but also mass-emailing to raise awareness on the planning of the event. The final event program was also communicated with similar means. The final program, an example of invitation letter and an example of the email campaign are attached. Furthermore, the event was publicized at the ATHENA Research & Innovation Centre web pages (see attachments). The final program was as follows:

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FACES OF TIME - CULTURAL ROUTES CROSSROADS THE CONVERGENCE OF CULTURAL ROUTES AND THE IMPACT ON HERITAGE, PLANNING AND SUSTAINABILITY Archaeological Museum of Thessaloniki, 6 Manoli Andronikou Street, 540 13, Thessaloniki, Greece, tel. +30 2310 830538, [email protected], www.amth.gr Friday 27 September 2013 18.30-19.00 Registration 19.00-20.00 Opening Session - Introduction and Addresses Welcome - Introduction Organising Committee Addresses Theodoros Karaoglou, Minister, Ministry of Macedonia - Thrace Apostolos Tzitzikostas, Governor, Region of Central Macedonia Yannis Boutaris, Mayor of Thessaloniki Dimitrios Tzanakis, Cultural Counselor, Ministry of Foreign Affairs, Greece Maria Andreadaki - Vlazaki, General Director of Antiquities, Ministry of Culture and Sports Maria-Ekaterini Tzitzikosta, President of the Hellenic National Commission for UNESCO - President of the UNESCO

Center for Women and Peace in the Balkan Countries Vasiliki Papakostopoulou, Directorate of International Relations, Ministry of Culture and Sports Dr Chryssoula Paliadeli, Professor of Archaeology, Member of European Parliament Elli Chrysidou, Vice-Mayor for Culture, Municipality of Thessaloniki Lee Minaidis, Adviser to the Mayor of Rhodes for International Relations, Deputy Secretary General of the Organization

of World Heritage Cities 20.00-21.00 En Chordais Ensemble of traditional mediterranian music Cocktail Function at Archaeological Museum of Thessaloniki offered by the Wine producers of Northern Greece 21.00-22.00 and Traditional viticulture products by Marianna's Vineleaves

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Saturday 28 September 2013 09.30-10.00 Registration 10.00-11.15 THE PHOENICIAN'S ROUTE 10.00-10.15 Antonio Barone, Director of the Phoenicians Route "Presentation of the Route" Dr Polyxeni Adam-Veleni, Director, Archaelogical Museum of Thessaloniki "Greeks and Phoenicians in the crossroads 10.15-10.30 of Mediterranean" 10.30-10.45 Dr Evangelia Stefani, Archaeological Museum of Tessaloniki "Greeks and Phoenicians: crossings and divergence" 10.45-11.00 Dr Giorgos Borogiannis, Archaeologist "Phoenician presence in the Aegean: general remarks and recent development" 11.00-11.15 Vassilis Koniordos, Co-ordinator of the Phoenician Route in Greece "The Greek Network" 11.15-11.30 Coffee break 11.30-12.45 WINE ROUTES 11.30-11.45 Dr Polyxeni Adam-Veleni, Director, Archaelogical Museum of Thessaloniki "The wine routes in antiquity" Dr Soultana Maria Valamoti, Assistant Professor Aristotle University of Thessaloniki " Prehistoric grapevines and wines 11.45-12.00 of Northern Greece " Professor Olga Iakovidou - Dr Maria Alempaki, Aristotle University of Thessaloniki "A travel along the wine roads of 12.00-12.15 Northern Greece" Franco Aurelio Coppola, Ambassador of Iter Vitis European Cultural Route "The culture of wine: a common root of 12.15-12.30 European culture" 12.30-12.45 Evangelos Gerovassiliou, Wine Maker - Agronomist Oenologist "Presentation of the Gerovassiliou Wine Museum" 12.45-14.00 Free time for lunch 14.00 ATRIUM 14.00-14.15 Cristina Vallicelli, Municipality of Forli "Presentation of the ATRIUM Cultural Route" Dr Christos Emmanouilidis, ATHENA Research & Innovation Centre "Cultural route sustainability via innovative digital 14.15-14.30 support tools" 14.30-14.45 Vassilis Koniordos, ATHENA Research & Innovation Centre "The Greek ATRIUM route and the Thessaloniki cases"

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Dr Stefanie Leontiadis, ATHENA Research & Innovation Centre "Strategies for revitilisation and re-use as a heritage 14.45-15.00 management process" Dr Kyriaki Oudatzi, Architect, Director of the Thessaloniki Olympic Museum, Adjunct Lecturer A.U.Th. "The 15.15-15.30 revitilisation of the Thessaloniki port platform" 15.30-15.45 Professor Vassilis Colonas, University of Thessaly "Italian architecture in Dodekanese" 15.45-16.00 Dr Eleni Stefanou "Cultural walks and educational activities - the case of Rhodes" 16.00-16.15 Coffee break BEST PRACTICES - NEW OPPORTUNITIES AND INITIATIVES KEYNOTE: Meropi Paneli, Policy Officer of the European Commission, Directorate General for Education and 16.15-16.45 Culture, Directorate – Lifelong Learning: higher education and international affairs, "EAC's Policies and Programmes for Culture and Cultural Heritage for the period 2014-2020" Dr Flora Karagianni, European Center of Byzantine and Post-Byzantine Monuments: "OLKAS - LIMEN- 2 projects 16.45-17.00 under the Black Sea Cross Border Cooperation Program forming Cultural Maritime Routes" 17.00-17.10 Professor Dimitra Koukoura, Aristotle University of Thessaloniki, "Saints Cyril and Methodius Cultural Route" Triantafylos Petkanopoulos, Representative of The Routes of the Olive Tree, "Intercultural dialogue itineraries and 17.10-17.20 sustainable development" 17.20-17.30 Dr Agathoniki Tsilipakou, Director of the Museum of Byzantine Culture "Cultural crossroads and exhibition proposals" 17.30-17.40 Dr Polyxeni Adam-Veleni, Director, Archaelogical Museum of Thessaloniki "A Greek proposal for a new itinerary" 17.40-17.50 Dr Eurydice Georganteli, "The Via Egnatia: Anthropology and Preservation of a European Culturel Route" Anastasia Chatzinikolaou – Chrysa Copra: Alpha MENTOR: - "BUSDRA: Black Sea Project: Similarities and diversities 17.50-18.00 in Roman Era - Good practices and networking in culture" Nikos Petropoulos, President of the European Regional Framework for Cooperation, "Black Sea Silk Road Corridor 18.00-18.10 Project" 18.10-19.00 Discussion - Conclusions - The Charter of Thessaloniki Visit at Gerovassiliou Wine Museum - Wine tasting 19.30 Transportation to Gerovassiliou Museum and back to the Archaeological Museum via bus, courtesy of the Municipality of Thessaloniki ATRIUM Project - ATHENA Research & Innovation Centre, Xanthi 3

` Sunday 29 September 2013 Organized visit to the ATRIUM Case Study Buildings, 1st Platform of the Thessaloniki Port. 10.00-12.00 Meeting of Conference participants: at the Entrance of the Port, close to Eleftheria Square.

The Organizing Committee Polyxeni Veleni Christos Emmanouilidis Vassilis Koniordos Director Senior Researcher President of Thessaloniki Branch Archaeological Museum of ATHENA Research & Innovation Elliniki Etairia/Society for the Environment and Thessaloniki Centre Cultural Heritage

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2.3 Press Releases & Other Publicity

Press releases and other publicity measures were also pursued to raise awareness about the event in local media. Examples of such publicity are shown below. Specifically: - The event was listed in the official Ministry of Culture events organized for European Heritage Days 2013 (see attachment). - The Cultural Route ‘The Phoenician’s Route’ listed the event in the respective Route Blog pages (see attachment). - Several media and newspapers listed the event (see examples in the attachments). An example of the press release issued by the organizers is seen below:

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2.4 The Conference

The conference took place at the Thessaloniki Archaeological Museum. The opening was on the evening of 27/9, when the introductory remarks were made by the organizing committee and official representatives from regional and other authorities were present and gave brief introductory talks and support. The concept of cultural crossroads was highlighted by the inclusion of the ‘En Chordais’ ensemble, a world-class music group playing Mediterranean music with cross-cultural influences. The main conference sessions took place on 28/9, including 4 main streams: - The Phoenician’s Route - The Wine Routes - ATRIUM - Best practices and other initiatives

Finally a site visit at the piloting case study of the Thessaloniki Port Headquarters was organized on the 29/9. Importantly, after the visit the Municipality of Thessaloniki opened the ‘Demetria 2013’ festivities at the same site. ‘Demetria’ is the main annual cultural event in Thessaloniki and hosting it at this particular site signifies the grown importance that the urban re-development of Thessaloniki’s port Platform A has acquired over the years.

Fig. 1. The conference attendance

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Fig. 2. The organizing committee; from left to right: Fig. 3. Ms Vallicelli, on behalf of the ATRIUM co- Christos Emmanouilidis, Polyxeni Adam-Veleni; Vassilis ordinating partner, Municipality of Forli Koniordos

Fig. 4. Ms Chrysidou, Vice Mayor, Municipality of Fig. 5. Ms Minaidis, Municipality of Rhodes, Deputy Thessaloniki Secretary General of the Organization of World Heritage Cities

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Fig. 6. Dr Chryssoula Paliadeli, Professor of Archaeology, Fig. 7. Ms Makrantonaki, Vice-governor, Region of Member of European Parliament Central Macedonia

Fig. 8. Mr Barone, The Phoenician’s Route Fig. 9. Mr Coppola, Iter Vitis (Wine Routes)

Fig. 10. Site visit: View of platform A, Thessaloniki Port Fig. 11. Thessaloniki Port Representative: site visit

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Fig. 12. Panoramic View from Thessaloniki PortSite visit:

Fig. 13. Site visit: Mr Vassilis Koniordos explaning the Fig. 14. Cultural Crossroads: visit to Thessaloniki Wine Port Case Study Museum – Mr. Gerovassileiou (Museum director and winemaker)

Fig. 15. Cultural crossroads: Mediterranean museum with Fig. 16. Ms Leontiadis, ATRIUM Project, Illustrating the the ‘En Chordais Ensemble’ Piloting of the Digital Heritage Tools

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2.5 Media and Publicity

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2.6 Invitation

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