ATRIUM Project Final Dissemination Event in Greece Christos Emmanouilidis, Vassilis Koniordos and Stefanie Leontiadis ATHENA RIC v 1.0 <15/10/2013 > Table of Contents Table of Contents ........................................................................................................................... ii 1. Introduction ...............................................................................................................................1 2. FACES OF TIME - CULTURAL ROUTES CROSSROADS, THE CONVERGENCE OF CULTURAL ROUTES AND THE IMPACT ON HERITAGE, PLANNING AND SUSTAINABILITY ........................2 2.1 Planning ....................................................................................................................................... 2 2.2 Program ....................................................................................................................................... 2 2.3 Press Releases & Other Publicity ................................................................................................. 1 2.4 The Conference ........................................................................................................................... 2 2.5 Media and Publicity ..................................................................................................................... 6 2.6 Invitation...................................................................................................................................... 8 ATRIUM Final Dissemination Event in Greece – ATHENA Research & Innovation Centre, Xanthi Page ii 1. Introduction The ATRIUM project has leveraged upon the concept of a cultural route in order to build a synergy that brought together different stakeholders, ranging from local and regional government authorities, to academic and research institutions, in order to create a physical link between different countries with the underlying common interest embedded in the shared heritage and associated cultural, tourism and other business functions. Considering that such a network of stakeholders can become stronger if it fosters synergies with other cultural routes, the ATHENA Research & Innovation Centre took the initiative to jointly plan a final ATRIUM dissemination event in Greece , together with other Cultural Routes and initiatives, acting as a virtual ‘crossroads’ for the different cultural routes. In order to strengthen the impact of the dissemination activity, it was planned to organize the event under the auspices of the Municipality of Thessaloniki and seek to include it in the official Ministry of Culture events for the ‘European Heritage Days’, under the theme ‘Faces of Time’. The main joint organizers were: - Archaeological Museum of Thessaloniki - hosting organiser - ATHENA Research & Innovation Centre - co-organiser - Elliniki Etairia (Society for the Environment and Cultural Heritage) – co-organiser Event details: Title: FACES OF TIME - CULTURAL ROUTES CROSSROADS, THE CONVERGENCE OF CULTURAL ROUTES AND THE IMPACT ON HERITAGE, PLANNING AND SUSTAINABILITY Venue: Archaeological Museum of Thessaloniki, 6 Manoli Andronikou Street, 540 13, Thessaloniki, Greece Dates: 27-29 September 2013. Participants: 116 (97 signed participants + 11 unsigned invited for opening + 4 unsigned host organization support staff + 4 unsigned performing artists during opening). Organizing Committee Polyxeni Veleni, Director, Archaeological Museum of Thessaloniki Christos Emmanouilidis, Senior Researcher, ATHENA Research & Innovation Centre Vassilis Koniordos, President of Thessaloniki Branch, Elliniki Etairia/Society for the Environment and Cultural Heritage & ATHENA Research & Innovation Centre ATRIUM Content delivered during event ATRIUM Partners Case Studies and Transnational Survey (print, optical disc) ATRIUM Project Manual of Wise Management (print, optical disc) ATRIUM ID Card (print) ATRIUM Brochure (print) This report briefly presents the activities and outcome related to this event. ATRIUM Project - ATHENA Research & Innovation Centre, Xanthi 1 2. FACES OF TIME - CULTURAL ROUTES CROSSROADS, THE CONVERGENCE OF CULTURAL ROUTES AND THE IMPACT ON HERITAGE, PLANNING AND SUSTAINABILITY 2.1 Planning Several meetings both physical and via other communication means (phone, skype) were held to plan this event. The final planning meeting was organized at the Municipality of Thessaloniki premises on the 10th of July 2013 with participation from the Municipality of Thessaloniki, the Region of Central Macedonia, ATHENA Research & Innovation Centre, the Archaeological Museum of Thessaloniki, the Elliniki Etairia (Society for the Environment and Culture), the Museum of Byzantine Culture, the Wine Routes of Northern Greece. During the meeting the Mayor of Thessaloniki was also briefly present to highlight the interest and the will of the Municipality to support the event. The presence list of the main participants to the meeting is attached to this report. It was decided that in order to maximize the event impact, it was appropriate to organize the event as a synergy of different Cultural Routes and other initiatives. Therefore the following three main Cultural routes-related initiatives supported the event: - - The ATRIUM project and its initiative to establish a cultural route - The Phoenicians’s route - The wine routes (Iter vitis) Considering that the ATRIUM project piloting targeted a key area of urban re-development intervention in Thessaloniki, that is the area around Platform A of Thessaloniki’s port, a target was also set to engage the Port Authority of Thessaloniki and a site visit to the area. Finally, it was sought from the outset to place the whole event under the auspices of the Ministry of Culture, as part of the European Heritage Days (EHD) 2013, therefore the dates for the event were chosen to be 27-29 September 2013, coinciding with EHD. 2.2 Program Upon agreeing on the event planning, an active campaign was pursued to attract high quality speakers from relevant activities across Europe. The campaign included direct communications (phone, email, invitations, bi-lateral meetings), but also mass-emailing to raise awareness on the planning of the event. The final event program was also communicated with similar means. The final program, an example of invitation letter and an example of the email campaign are attached. Furthermore, the event was publicized at the ATHENA Research & Innovation Centre web pages (see attachments). The final program was as follows: ATRIUM Project - ATHENA Research & Innovation Centre, Xanthi 2 FACES OF TIME - CULTURAL ROUTES CROSSROADS THE CONVERGENCE OF CULTURAL ROUTES AND THE IMPACT ON HERITAGE, PLANNING AND SUSTAINABILITY Archaeological Museum of Thessaloniki, 6 Manoli Andronikou Street, 540 13, Thessaloniki, Greece, tel. +30 2310 830538, [email protected], www.amth.gr Friday 27 September 2013 18.30-19.00 Registration 19.00-20.00 Opening Session - Introduction and Addresses Welcome - Introduction Organising Committee Addresses Theodoros Karaoglou, Minister, Ministry of Macedonia - Thrace Apostolos Tzitzikostas, Governor, Region of Central Macedonia Yannis Boutaris, Mayor of Thessaloniki Dimitrios Tzanakis, Cultural Counselor, Ministry of Foreign Affairs, Greece Maria Andreadaki - Vlazaki, General Director of Antiquities, Ministry of Culture and Sports Maria-Ekaterini Tzitzikosta, President of the Hellenic National Commission for UNESCO - President of the UNESCO Center for Women and Peace in the Balkan Countries Vasiliki Papakostopoulou, Directorate of International Relations, Ministry of Culture and Sports Dr Chryssoula Paliadeli, Professor of Archaeology, Member of European Parliament Elli Chrysidou, Vice-Mayor for Culture, Municipality of Thessaloniki Lee Minaidis, Adviser to the Mayor of Rhodes for International Relations, Deputy Secretary General of the Organization of World Heritage Cities 20.00-21.00 En Chordais Ensemble of traditional mediterranian music Cocktail Function at Archaeological Museum of Thessaloniki offered by the Wine producers of Northern Greece 21.00-22.00 and Traditional viticulture products by Marianna's Vineleaves ATRIUM Project - ATHENA Research & Innovation Centre, Xanthi 1 Saturday 28 September 2013 09.30-10.00 Registration 10.00-11.15 THE PHOENICIAN'S ROUTE 10.00-10.15 Antonio Barone, Director of the Phoenicians Route "Presentation of the Route" Dr Polyxeni Adam-Veleni, Director, Archaelogical Museum of Thessaloniki "Greeks and Phoenicians in the crossroads 10.15-10.30 of Mediterranean" 10.30-10.45 Dr Evangelia Stefani, Archaeological Museum of Tessaloniki "Greeks and Phoenicians: crossings and divergence" 10.45-11.00 Dr Giorgos Borogiannis, Archaeologist "Phoenician presence in the Aegean: general remarks and recent development" 11.00-11.15 Vassilis Koniordos, Co-ordinator of the Phoenician Route in Greece "The Greek Network" 11.15-11.30 Coffee break 11.30-12.45 WINE ROUTES 11.30-11.45 Dr Polyxeni Adam-Veleni, Director, Archaelogical Museum of Thessaloniki "The wine routes in antiquity" Dr Soultana Maria Valamoti, Assistant Professor Aristotle University of Thessaloniki " Prehistoric grapevines and wines 11.45-12.00 of Northern Greece " Professor Olga Iakovidou - Dr Maria Alempaki, Aristotle University of Thessaloniki "A travel along the wine roads of 12.00-12.15 Northern Greece" Franco Aurelio Coppola, Ambassador of Iter Vitis European Cultural Route "The culture of wine: a common root of 12.15-12.30 European culture" 12.30-12.45 Evangelos Gerovassiliou, Wine Maker - Agronomist Oenologist "Presentation