The Top 50 U.S. Companies in Germany
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commerce germany OFFICIAL PUBLICATION OF THE AMERICAN CHAMBER OF COMMERCE IN GERMANY October 2008 · VOL 6 · ISSUE 4 1 7,70 Full Speed Ahead: The Top 50 U.S. Companies in Germany Quality of Life: Better Living with High-Tech Medical Equipment Also in This Issue: Fun Festivities: AmCham Germany’s July 4 and Summer Celebrations amcham viewpoint Top of the List: U.S. Companies Invest in Germany he annual presentation of AmCham U.S. businesses also value the high fleshes out plans on how to Germany’s top companies in Germany with standards of university-level educa- accomplish this. TU.S. capital again shows Ford-Werke, Adam tion and nonuniversity research facil- Although the planned lowering Opel and ExxonMobil as the top-selling compa- ities in Germany. Other important of the minimum earnings level for nies. The top three companies alone account for factors include the close interaction highly qualified employees from out- nearly 30 percent of total sales of the top 50 between the private and public sec- side of the EU to 163,000 is companies (1172 billion) and more than 26 per- tor, an outstanding infrastructure progress, it is not sufficient. The cent of the total sales of the top 100 companies and Germany’s geographic position Netherlands, for example, has a min- (1192 billion) in this year’s ranking. in the heart of Europe. For trans- Dr. Jürgen W. Gromer imum earnings level of 145,000, More than 10,000 people work for each of forming knowledge into innovation, which allows foreign employees to the top 10 employers in the ranking. These 10 a decisive factor for U.S. investors is Germany’s receive an unrestricted residency permit right companies together employ more than 208,000 supply of well-qualified employees, who are val- away and is at a level far more appropriate to people in Germany or roughly 25 percent of all ued for their competence, professionalism and meeting the needs of our economy. jobs created by U.S. companies. Nearly every sec- goal orientation. In general, job-market restrictions keep qual- ond U.S. company in Germany hired new Companies investing in Germany may, how- ified workers away. Employees want calculable employees over the last 12 months, surpassing ever, soon face the challenge of finding enough employment prospects with legal working rela- even their own forecasts from early 2007. Most skilled employees to fill their current and future tionships, and companies want to ensure a com- of the new jobs were in marketing and sales, but positions. To encourage relocation of highly petitive future in Germany. some were also in R&D – another area in which skilled employees from non-EU countries, the U.S. companies plan to invest more. German Federal Government submitted a draft Dr. Jürgen W. Gromer U.S. companies consider Germany a good or of the Job Migration Governance Act (Arbeits- Member of the Board even very good location for their R&D activities. migrationssteuerungsgesetz) in August, which Tyco Electronics Ltd. Asset Management Private Banking s Persönlich. Individuell. Unverwechselbar. Im Laufe unserer über 180-jährigen Tradition haben wir uns als eine der führenden Adressen für anspruchsvolle Privatkunden, Unternehmen und institutionelle Kunden etabliert. Die persönliche Beziehung zu unseren Kunden, gegenseitiges Vertrauen und die in- dividuellen, maßgeschneiderten Lösungen für Ihr Vermögen machen unsere Dienstleistungen unverwechselbar – und erfolgreich. S Stadtsparkasse www.sskduesseldorf.de Düsseldorf October 2008 commerce germany 3 nvestments and services are offered only through appropriately licensed Morgan Stanley entities, where permitted. © 2008 Morgan Stanley I What it means to be World Wise. It means seeing the world as interconnected and flowing, and knowing how borderless economies affect the investment decisions you make. It means having the wherewithal to invest as confidently in Ningbo, China, as in Chicago or New York. At Morgan Stanley, World Wise is an understanding of the world as more complex and more dynamic than it has ever been. Which means that success is not only a matter of what you’ve invested in, but more importantly, whom you’ve invested with. morganstanley.com/ WORLDWISE contents page 6 page 14 page 18 Strong Performance Alive and Kicking Fun in the Summer Sun AmCham Germany presents its annual survey Technological innovation plays a leading role AmCham Germany chapters across the country of the top 50 companies in Germany with U.S. for the medical-technology industry. The latest celebrated Independence Day and the golden parentage. Executives from the leading firms in high-tech advancements can improve and days of summer with a host of summer events. tell commerce germany what strategies they save people’s lives. Three AmCham Germany From family barbecues, elegant evening affairs employed to remain on top and how they member companies in this industry reveal to to military flag ceremonies: members observed attract and retain skilled employees to continue commerce germany how their products can the summer season in style. their companies’ success. improve everyone’s quality of life. member point of view top-level meetings policy issues ½ Motorola celebrates ½ Bavarian Minister President ½ Financial Services two important Dr. Günther Beckstein was the Committee Co-Chair milestones this year: honored guest at an AmCham Germany Volker Sach on the the company’s 80th top-level meeting in Munich. 25 importance of sovereign birthday and 40 years wealth funds. 29 in Germany. 13 chamber news ½ AmCham Germany, member spotlight the Federation of German new members 33 Industries (BDI) and the ½ AmCham Germany exec- F.A.Z.-Institut will host advertisers’ index 34 utive member Romaco, the second Transatlantic a leading supplier of Business Conference processing and packing on Nov. 6 and 7, 2008. 26 imprint 34 technology, unites seven innovative brands amcham calendar 35 under one roof. 21 amcham asks ... ½ Andrea Ludy on why event report education is key for the United States ½ AmCham Germany awards this and Germany to face year’s “Silver Award“ to retired the challenges of the German Ambassador to the 21st century. 26 United States Wolfgang Ischinger and honors Prof. Dr. Hans Thümmel. 22 October 2008 commerce germany 5 special report Full Speed Ahead Top 50 U.S. Companies in Germany right business environment. Today IBM is a glob- ൻ What makes IBM a popular employer and IBM ally integrated enterprise and one of the leading what programs is your company implementing to companies in information technology and B2B. retain highly skilled employees? 2. The previous basic computing model has been ൻ IBM again ranks among the top five U.S. replaced by a new paradigm, one based on open İ As a globally integrated enterprise, we offer companies in Germany this year. What are the standards and powerful technologies for the inte- unique job and career opportunities across the primary factors contributing to IBM’s ongoing gration of digital intelligence into the fabric of globe. IBM has a strong focus on employability of success? work and life. We developed many components its workforce – skill development is key to our for our IT architecture and technologies based on success. IBM is investing in a high-performance İ In IBM, we saw fundamental changes during these open standards. Our portfolio today is built culture with innovative HR programs like the skill the last decade impacting our business environ- around networked, modularized and ment and bringing about new challenges: global embedded technologies, including integration, a new computing model and new service-oriented architecture (SOA), ways for businesses and institutions to apply information on demand, virtualiza- Martin Jetter, technology to create value. tion and open, modular systems for General Manager and Chairman of the Board, IBM in Germany / businesses of all sizes. IBM Deutschland GmbH ൻ How did IBM meet these challenges? 3. IBM changed its own processes and organization to push decision İ 1. We have been globally integrating IBM’s making and delegation closer to the ‘Skill development is key operations at a rapid pace, locating our work and marketplace. Today, we are in a very to our success’ functions wherever it makes the most sense, good position to create higher value based on the right cost, the right skills and the for our clients around the globe. 6 commerce germany October 2008 As the global economy faces the winds of change, Germany remains a beacon as a place to do business for U.S. companies on the rough waters of globalization. Germany’s large consumer base and its standing as the world’s export champion ensured that once again U.S. companies remained loyal to “Standort Deutschland.” And their success speaks for itself: U.S. companies are among the largest employers in Germany. commerce germany spoke to three executives from the top five U.S. companies in Germany about the secrets of their companies’ success. engagement between management and the ExxonMobil workforce. Furthermore we support schools and universities in the communities where we operate in Germany and thus help to build a ൻ ExxonMobil again ranks among the top skilled workforce for tomorrow. five U.S. companies in Germany this year. What are the primary factors contributing to ൻ As the largest nongovernmental energy ExxonMobil’s ongoing success? corporation in the world, ExxonMobil is active İ ExxonMobil has a consistent and straight- in countries all around the globe. How does forward business model that combines our the company’s business in Germany differ from long-term perspective, disciplined approach to other parts of the world? What are some of capital investment and focus on operational the company’s primary areas of focus in excellence to grow shareholder value.We iden- Germany? tify, develop and execute projects using best İ Our company has a global model to pro- practices that ensure project returns will be vide reliable, affordable energy supplies in a resilient over a range of economic scenarios.