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Lena Semmler 1 Reasons to attend Do you want to Would you like to Would you like to Do you want to raise awareness capture new (regular) increase customers’ present your brand about your brand, customers and willingness to buy and make the most of your product or your win over additional and tap into new its appeal to your services? target groups? sales and revenue target group? channels? Then eat&style is the right place for you! Below we present a detailed overview of our e&style format, showing you why eat&style is also an ideal platform for you. Go on and find out more! 2 eat&style – a venue for unique encounters eat&style is all about live communication and storytelling in the food sector. As a multidimensional omni-channel platform, eat&style presents authentic food experience concepts, thereby ensuring meaningful encounters and exchanges between foodies, industry giants and newbies to this sector. Whether you follow a live cookery demonstration online or attend one of the eat&style festivals held in Germany’s major cities – the eat&style is colourful, multifaceted, inspiring and creates creating lasting memories for all senses through passion and expertise. Whether established brands, new products or innovative trends are involved, make direct, personal contact with your target group and enjoy a lively and impressive presentation at our eat&style events. We can support you with the design, implementation and communication aspects of your project. We want you to reach out to a wide range of contacts in a highly flexible manner, offering you a variety of options, which can, of course, also be combined. Come along and make the most of eat&style! 3 Venues of the eat&style flagship events 23 + 24 October 2021 (2 days) Moin Hamburg! 27+28 November 2021 (2 days) Local cuisine plays a major role in this Hanseatic city. Jode Morje Düsseldorf! Pannfisch (pan-fried fish), Franzbrötchen (cinnamon rolls), We know it’s a bit of a cliché to drop the Königsallee boulevard Labskaus (corned beef hash) or Rote Grütze (red berry into the first sentence, but where else would you take a stroll, have a browse and try things? Just as opinions differ about this well- compote) are some of the many dishes originating from known high street, the same is true about the city’s food trends. Hamburg. Then add to this a dose of Hamburg banter and Düsseldorf has a lot to offer in terms of culinary delights, from first- individual trends characteristic of this city. That's exactly the class international cuisine to the traditional beer culture. In 2021, we will continue to use this mix along with our partner, the reason why eat&style is absolutely right to take place and international design fair blickfang, as part of a lively, celebrate a big hit in Hamburg this year. Brand new for this trendy event. year: eat&style will take place in Hamburg’s Messehallen exhibition centre in cooperation with our partner, the international design fair blickfang. 06 + 07 November 2021 (2 days) 18 – 21 November 2021 (4 days) Guada Morga Stuttgart! Servus München! Vineyards that reach the centre, regional culinary delights In the city famous for lederhosen, beer and football, to haute cuisine and lots of Spätzle and Maultaschen people also need to eat. And not only is white sausage (ravioli). All this is Stuttgart. But the capital of Germany’s presented on the plate (which, by the way, is also often Swabia region is not only renowned for delicious food - but eaten in Hamburg), but also meat alternatives, way out also for innovations such as the petrol engine, matches, ice creams and hemp snacks. That’s because Munich is and even the founding of Universal Studios in Hollywood is not only about customs and tradition, but it’s also quite down to born-and-bred Swabians. It’s no surprise then that hip, making it therefore a perfect location for both these eat&style also includes these gastronomic delights as part of its presentation in Stuttgart. lifestyles. 4 Key facts about eat&style flagship events: Consumers Visitor numbers Interests Willingness to buy Hamburg: 10,000 • 87% of visitors buy directly at the event. • Trends and innovations Munich: 11,000 Stuttgart: 45,000 * • Enjoy, sample, taste • On average, about Euro 180 are spent directly Dusseldorf: 7,000 • Special shopping experiences on site. • Regional focus and sustainability, Fair trade • Foreign cultures and national cuisines Geography/Demographics • Exchange of views with experts Recommendation rate Gender: • Encounters with other foodies Women/men: Approx. 55%/45% • Food-related entertainment and fun 80% of visitors recommend the event. (e. g. workshops, live cookery demos) Age: Household net income: • Imparting knowledge, broadening horizons up to 30 years: 18% Up to Euro 2,000: 21% • Like to buy directly 31-40 years: 22% Up to Euro 3,000: 25% • High level of subjective interest in nutrition 41-50 years: 26% Up to Euro 4,000: 26% 51-60 years: 22% Up to Euro 5,000: 29% • Great passion for cooking and sense of Over 60 years: 12% From Euro 5,000: 14% enjoyment A breath of fresh air for • Using the events for guidance about/navigation eat&style Catchment area: through the food market In Hamburg and Dusseldorf, the event Up to 50 km away: 71% will be staged jointly with the blickfang design fair. The best thing about it: Even more interested visitors and specialist contacts are waiting for you! *Part of the Stuttgarter Messeherbst (Stuttgart Autumn Fair) 5 Key facts about eat&style flagship events: Partners Exhibitor numbers Interests Willingness to buy Hamburg: 170 “We attend because… • Sale/Revenue/Profit Munich: 140 Stuttgart: 160 • Media presence/Coverage/Awareness …... participation helps raise our prominence." • Winning new customers and managing existing Dusseldorf: 130 (85% of exhibitors) customers • Exchange of views with producers, retailers and ... we win new customers and target groups." Industries customers • Direct marketing (77% of exhibitors) Producers, retailers and service providers in • Accounts of experiences, content marketing and the following areas: storytelling • Food/Beverages/Luxury foods • Testing platforms • Creating pull effects • Packaging/Ingredients/Production • Target-group specific product presentation • Food trends/Sustainability/Regional • Raising industry prominence cuisine/Nutrition • Cooperation as partners with event organisers eat&style cooperates with the blickfang design fair • Gastronomy/Cooking/Equipment • Leisure/Decoration/DIY This means: 26 years of fair experience free of charge on top. Look forward to additional coverage and an even stronger media presence. 6 Perfect match – Winning new customers you will find Achieving Image maximum enhancement profit/increase in sales your target 66% 87% 60% Iive completely for of visitors take into account pleasure (hedonist) buy directly organic products 81% at the fair when buying and of visitors want to group enjoy, sample and buy mainly regional products taste products Product with us emotional introduction/ Focus on sustainability attachment and product launch and individuality contact with the 61% target group are interested in Consumers‘ wishes foreign cultures and national cuisines Partners‘ wishes 73% of visitors 87%of visitors are Users who use wish to talk to interested in trends eat&style experts and and new products as a testing suppliers platform Content- Marketing und Storytelling 7 Media coverage of eat&style Our visitors are digital, Hamburg: 10,000 57.7 million Eat Smarter! (circulation connected and online- contacts reached of almost 92,000; Website Micro influencers coverage 273,000) savvy. That's why through print 475,897 everyone is, in our eyes, München: 11,000 page views* a potential micro- Micro influencers campaigns, radio, influencer and TV and online Dusseldorf: 7,000 contributes significantly to Micro influencers publications* the coverage of your brand and your product. Mit Vergnügen Hamburg city guide (Page impressions: Facebook: 3,166,000) more than 33,000 followers Instagram: Hamburger Abendblatt more than 5,300 newspaper (circulation followers 110,319) 4.9 million impressions 116,000 page emotion engagements (circulation of almost 56,000; coverage 100 selected 220,000) bloggers per location, who act as Brand Ambassadors * In the period 01.01.2019-31.12.2019 8 Integration into eat&style’s own channels Instagram more than 5,700 followers Website Newsletter 475,897 Recipients: > 10,000 page views* Press conference / Press tour around 25 journalists per location Facebook more than 33,000 followers * In the period 01.01.2019-31.12.2019 9 Why live? Holistic communication. Sustainable communication. Producer of content for media communication Only live communication can appeal to We generate emotions and firmly fix your all the senses. product and message in the minds of We produce high-quality image and visitors. A lovely ambience, interesting video material at our events. This Depending on the level of integration, you stories and a versatile offering all appeal to content can be used beyond the event. can reach your target group holistically our visitor’s emotional memory. In contrast to advertising productions, with tasting sessions, interactions and this authentic and approachable way of talks, and receive direct feedback about Why? Because things you’ve experienced presenting your brand will enhance its your product. in person stick longer in your mind. value further. From targeted product placements to creative sampling campaigns to a presentation as a bar partner or in the You would also like to reach a target form of a versatile theme world - we will group away from our trade fair locations find together with you the right tool for a or present your brand all year round? personalised brand staging at eat&style – Then find out more from our sales team or completely according to your taste from page 20 of this presentation about opportunities at our digital KitchenPartys.
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