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CIBERACTIVISMO, LIBERTAD Y DERECHOS HUMANOS Retos De La Democracia Informativa CIBERACTIVISMO, LIBERTAD Y DERECHOS HUMANOS Retos de la democracia informativa ACTAS DEL CONGRESO ULEPICC (SEVILLA, 2019) COORDINADORES Francisco Sierra David Montero José Candón Ciberactivismo, Libertad y Derechos Humanos Francisco Sierra, David Montero y José Candón (Coords.) ULEPICC Unión Latina de Economía Política de la Información, la Comunicación y la Cultura Universidad de Sevilla, Facultad de Comunicación Avda. Américo Vespucio, s/n Isla de la Cartuja Despacho D7 41092 • Sevilla, España www.ulepicc.org Octubre de 2020 Sevilla, España Primera edición ISBN: 978-84-09-25298-5 Ediciones ULEPICC, 2020 Los textos publicados son de exclusiva responsabilidad de sus autores. Reconocimiento-SinObraDerivada CC BY-ND Esta licencia permite la redistribución, comercial y no comercial, siempre y cuando la obra no se modifique y se transmita en su totalidad, reconociendo su autoría. CIBERACTIVISMO, LIBERTAD Y DERECHOS HUMANOS Retos de la democracia informativa COORDINADORES: FRANCISCO SIERRA DAVID MONTERO JOSÉ CANDÓN Índice PRESENTACIÓN .......................................................................5 Francisco Sierra Propaganda política, liberalismo económico y Derechos Humanos: el caso de Ciudadanos y los vientres de alquiler ..............................................................................11 Antonio Pineda Políticas públicas en radiodifusión y telecomunicaciones en México .............................................................................37 Florence Toussaint Después del eclipse computacional: iluminando las dinámicas del activismo tras bambalinas ...............................61 Emiliano Treré COMUNICACIONES ..............................................................93 Sobre o conceito de trabalho: uma leitura nos Grundrisse de Marx ................................................................95 Marcos Dantas, Luana Bonone, Monique Figueira, Rodrigo Guedes & Tiago de Oliveira Mercado de Mídia e Qualidade da Democracia: evidências de barreiras ao media opening ............................113 Juliano Mendonça Domingues-da-Silva Invasão ou ocupação? Controvérsias sociotécnicas sobre a função social da propriedade fundiária no Brasil ...............133 Monique Figueira Una nueva forma de control mediático: el reparto de los fondos de la publicidad institucional. ..............................157 Juan Carlos Gil González Ni michismi ni fiminismi, la influencia de los memes y la remezcla en el discurso contrahegemónico de los feminismos en el 8M ............................................................181 Macarena Hernández Conde La parte social de la radio en México: contexto de la democracia mediática ..........................................................205 Raul Anthony Olmedo Neri Análisis del discurso de las pequeñas ONGD españolas en los espacios digitales .......................................................227 Andrea Leticia Quintana Pujalte El uso estratégico de las nuevas tecnologías de la información y comunicación del movimiento social indígena MA OGM .....................................................257 Miguel Rodríguez Guerrero y Evaristo Barrera Algarín Hacia las claves de un modelo sostenible de televisión comunitaria en España: TV Cardedeu y Tele K como casos de estudio comparados ...............................................279 Gloria Rosique Cedillo y Paz Andrea Crisóstomo Flores ....................279 Feminismo Mainstream: la representación de la mujer y su empoderamiento en el videoclip musical de habla hispana .......................................................................295 Ana María Jorge Alonso, Joaquina Samaniego Espinosa y Samuel Vega Durán Derechos fundamentales y control de la desinformación: soluciones y nuevos problemas ............................................325 Raquel Seijas Políticas de memoria en Argentina 2003-2019. Entre procesos de justicia y negación ...................................343 Susana Sel y Pablo Gasloli El Estado como agente golpista: el cine político como cronista de la intervención norteamericana en América Latina ...................................................................................373 Carlos Serrano Martín El movimiento Gilet Jaunes, ciberactivismo y procesos identitarios ...........................................................................389 Salomé Sola-Morales Análisis de los documentales Get me Roger Stone y The Brink que retratan a los asesores de Trump. ....................399 Antonio Villanueva Martín Sevilla 2020 PRESENTACIÓN Francisco Sierra Caballero Presidente de ULEPICC www.franciscosierracaballero.net De Madrid a Londres, de Estambul a París, de México a Nueva York, el uso de las redes sociales contribuye hoy al despliegue de luchas y procesos sociales en defensa de nue- vos modos de articulación de la democracia deliberativa, popular y dialógica. Con la revolución digital, para algunos la cuarta revolución industrial, tienen lugar nuevos retos y oportunidades, surgen nuevas amenazas y también trazas de esperanza a partir de experiencias de movilización que tratan de conformar una alternativa liberadora de energías creativas. Conscientes de cómo el nuevo ecosistema mediático afecta al campo académico de la comunicación y la cultura, la Unión Latina de la Economía Política de la Información, la Comuni- cación y la Cultura (ULEPICC) celebró su XI Congreso Interna- cional ULEPICC-2019 bajo el lema “Ciberactivismo, libertad y Derechos Humanos. Retos de la democracia informativa”. La revolución digital ha modificado radicalmente el sis- tema convencional de medios y representación política, con- tribuyendo a mutaciones culturales en la esfera pública que exigen una conceptualización distinta del proceso de media- ción social. Dada la intrínseca relación entre la comunicación y la cultura con la política y la democracia, en el nuevo esce- nario mediático surgen tanto nuevas formas de manipulación y control en sentido autoritario como formas de democracia participativa en red que hacen posible el denominado espa- cio público oposicional. Los entornos complejos del cibe- respacio y las redes tecnológicas demandan en este marco una investigación crítica capaz de describir y comprender las condiciones sociotécnicas del universo electrónico, a partir 9 Congreso ULEPICC de las prácticas y representaciones del nuevo imaginario de la tecnopolítica contemporánea. La centralidad de la comuni- cación y las nuevas tecnologías digitales como vectores de las nuevas formas de sociabilidad en el desarrollo de la cultura urbana definen, en la actualidad, nuevos procesos de desen- volvimiento y construcción colectiva que a veces refuerzan, y otras también trascienden, las formas asimétricas de glo- balización y representación social características del capi- talismo. Esta nueva realidad cuestiona en buena medida las prácticas al uso de investigación sobre la acción colectiva en la era digital. El alcance de las transformaciones en curso y la complejidad constitutiva de las nuevas formas de mediación social alteran de raíz las relaciones establecidas en el mundo moderno entre cultura, economía y democracia. En este marco de desarrollo, el 15M, Yosoy132, la Revo- lución Pingüina, Nuit debout, Okupy, Geração à rasca o la resistencia al golpe de Estado en Brasil, representan nuevos modelos de acción y comunicación pública que, a partir de nuevas lógicas colectivas en red, dan lugar a inéditas diná- micas públicas entre la subalternidad, la manipulación y la autonomía que deben ser repensadas y definir la labor crítica y propositiva por parte de la academia. En este sentido, uno de los retos estratégicos reconocido por los principales orga- nismos internacionales y entidades del sector es, justamente, cómo definir políticas públicas que promuevan la democrati- zación y desarrollo de nuevas formas de gobierno a través de las nuevas tecnologías de la información y la comunicación (NTIC). Las demandas de apertura de nuevos espacios de diá- logo por parte de los nuevos movimientos sociales tienen en común que apuntan como Derecho Humano fundamental la necesidad de un nuevo modelo de articulación democrática más radical, participativo y pluralista, justo en una era mar- cada por lo que Yúdice denomina “la cultura como recurso”. Precisamente ahora, cuando en la cúspide de la economía capitalista las cinco mayores empresas están relacionadas 10 Sevilla 2020 con las tecnologías de la información,1 el estudio desde la perspectiva de la economía política de la comunicación y la cultura adquiere más trascendencia que nunca. Es con ese telón de fondo que decidimos convocar a profesionales, docentes, investigadores, estudiantes y repre- sentantes de instituciones vinculadas a la información, la comunicación y la cultura en general para poner en común un análisis económico, político y cultural de la realidad que emerge tanto en el actual escenario de Capitalismo Cognitivo como en los frentes de lucha por un mundo más justo y demo- crático en el marco del nuevo ciclo de protestas y resistencia. Por ello, el XI Congreso Internacional ULEPICC abordó cuestiones relativas a la estructura, las políticas y los procesos de resistencia y defensa de la democracia informativa, dis- cutiendo también nuevos modelos teórico-metodológicos de análisis de los procesos de liberalización y el autoritarismo presente en los nuevos regímenes de la biopolítica y explota- ción del Sur globalizado. Este congreso debiera haberse cele- brado en la Universidad de Brasilia, capital federal de Brasil, lamentablemente, el ataque sistemático al sistema
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