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Subscribe Today! (817) 460-7220 INSIDE: The Living Desert Zoo sees greener future Page 34 TM & ©2015 Amusement Today, Inc. February 2015 | Vol. 18 • Issue 11 www.amusementtoday.com NJAA East Coast Gift & Variety Show returns to Atlantic City STORY: Dean Lamanna Director Kimberle Samarelli. toward the amusement end,” said, noting that registrations [email protected] “But this year, that’s now a said Samarelli, who believes for the 2015 meeting will be part of history, because every- the trend can be a stabilizing ongoing until the start of the ATLANTIC CITY, N.J. — body’s rebuilding and grow- one for the city and its fabled event. “We’re looking at an- Marking the 20th anniversary ing. We’ve regained our foot- boardwalk. “So for us, it’s all other year of strong atten- of its annual trade event, the ing in New Jersey.” positive.” dance.” New Jersey Amusement As- In fact, the 2015 trade Having organized and In addition to offering sociation (NJAA) will bring show is bringing needed rev- an uncertain future. overseen the East Coast Gift close-to-home buying and its East Coast Gift & Variety enue and positive attention to Samarelli pointed out that & Variety Show for a decade, business opportunities, the Show back to the Golden its host city, and it also may the new owner of the spec- Samarelli describes it as a trade show was established to Nugget resort and casino in be carrying some symbolic tacular, $2.4 billion beach- “very busy buying show” provide direct interaction and this seaside city for two days weight. While the amusement front Revel resort, which had that draws participants from networking with suppliers of exhibition and buying, Feb. industry in the Garden State slipped into bankruptcy last all along the Eastern Seaboard specializing in plush, novel- 18-19. has sprung back, the gaming year after a long-troubled and especially the Northeast, ties, licensed toys, gifts, rides, “The last couple shows industry in Atlantic City itself construction and financial including the New York and games, insurance, uniforms, were emotional ones, with — which largely escaped San- history, plans to rebrand the Philadelphia metro areas, as staffing, ticketing, food and the aftermath of Superstorm dy’s wrath two years ago — property and has proposed to well as New Jersey. much more. Sandy and the ongoing recov- has taken a huge economic hit build a $108 million indoor/ “This is the trade show Attendees converging on ery, and there was a real need as several large casino-resort outdoor water park there. that keeps everyone con- the Golden Nugget’s Grand for connection within our in- properties have closed and/ “Atlantic City is shifting nected within our industry Ballroom include amusement dustry,” said NJAA Executive or been resold and others face away from gaming and more within the tri-state area,” she 4See NJAA, page 4 IISA members hoping for a great Trade Show and Extravaganza IISF event expected to be a success of business from anywhere. The association also holds In addition, when the an annual Christmas party for STORY: Pam Sherborne “It really gets harder,” she U.S. economy tanked in 2008, local handicapped children. [email protected] said, with a laugh. businesses began limiting the “This past year we had The IISF is the fund-rais- number of travel dates and about 350 children here for GIBSONTON, Fla. — Te- ing arm of the International sending fewer representatives that,” Wynn said. resa Rimes, secretary, Inter- Independent Showmen’s Hopes are that attendance to trade shows. That has slow- Successful annual fund- national Independent Show- Association (IISA). It is the will increase this year but that ly increased over the years. raising events include the Big men’s Foundation (IISF), was arm that puts together many hasn’t been the case over the Another challenge the Top Circus, held this year Jan. deep into scheduling for the events including the Trade last several years. The num- IISA has faced is the shorter 10, and the Bike Fest, held Jan. upcoming IISF Trade Show Show and Extravaganza. ber of attendees at last year’s off-season for outdoor amuse- 15-18. New for the Bike Fest and Extravaganza, set for But all staff and members event was 10,554, slightly ment business owners and op- event this year was the Ives Feb. 3-7, when Amusement of the club work together. Ele- down from 2013’s total of erators, giving the club about Brothers Thrill Show featur- Today contacted her early last na Wynn, IISA secretary, said 10,641. four to five months to plan ing The Wall of Death and month. it is a very busy time for the Rimes said, after last events and hold fund raisers. motorcycle stunt show. “We have so many edu- association. year’s trade show, the associa- Events on the club grounds Rimes said rentals on the cational sessions and work- There were no registra- tion is very well aware that at- in Gibsonton increase the as- grounds for weddings, special shops, it is difficult schedul- tion numbers available for tendance has decreased over sociation’s coffers whether it parties and corporate events ing a time for them all,” Rimes release early in January. It is the years. There have been is designated for the Ameri- have been “beyond success- said. traditional for many to make factors attributed to this, said can Carnival Museum, on the ful.” Rimes, who has been with last minute plans to join their Rimes. One is the effect of club grounds, updates to the And, even though atten- the IISF for 15 years, said it fellow outdoor amusement in- technological advances that grounds, paying staff or des- dance numbers have dropped never gets any easier either. dustry colleagues at the event. has made it easier to take care tined for various charities. 4See IISF, page 6 Dated material. material. Dated RUSH! SUBSCRIBE TODAY! NEWSPAPER POSTMASTER: January 26, 2015 Mailed Monday, PLEASE PERMIT # 2069 # PERMIT (817) 460-7220 FT. WORTH TX WORTH FT. PAID US POSTAGE US PRSRT STD PRSRT 2 AMUSEMENT TODAY February 2015 NEWSTALK EDITORIAL: Gary Slade, [email protected] CARTOON: Bubba Flint Terrorist actions will not silence the media Many of us at Amusement Today have decades-long ties to publishing, and we have embraced the responsibilities and freedom of speech it affords. We, along with the rest of world, were shocked by the Jan. 7 terrorist killings of 10 staff members and contributors — including Slade editors, writers and illustrators — at the Paris- based satirical newspaper Charlie Hebdo, plus two policemen. It was a particularly horrific and sad day for France and for our industry. But even as the global media community reeled, it also rallied. In the immediate aftermath of the tragedy, newspa- pers and other publications in the U.S. and elsewhere ran bold editorial cartoons reasserting that the journalist’s pen is stronger than any radical’s tools of terror. Throughout history, journalism and free speech have sur- vived political pressure and persistent, sometimes violent at- tempts at censorship, as well as periods of economic instabil- ity, changing technology and evolving methods of information EDITORIAL: Andrew Mellor, [email protected] conveyance. The old-fashioned print newspaper itself, though taking a beating in recent years amid the digital revolution, is Celebrating significant milestones strong-willed — and it continues to inform, offer opinion and As we move towards the Mack family, of course, and the Mack’s manu- entertain. As it should. start of another summer sea- facturing company, Mack Rides. As it must. son, this time of year (it’s early It was a fascinating visit and gave me a If this long-enjoyed freedom is ever taken away, what’s January at the time of writing) wonderful first-hand insight into the work- next? Our freedom to attend a sporting event, enjoy any is often one that allows us a ings of a major European park. I’ve been movie of our choosing at the local theater or take the family little time to reflect on things back a few times since then and I am always to an amusement park? and to look forward to what impressed by the high quality of everything We, as an industry, a nation and a civilization, must stand Mellor the new year might bring. the park has to offer, the fantastic theming up to any and all threats to our freedoms with the intent to As far as the amusement and decoration and the excellent array of fight and — the same way a boxer aims to knock out his win and theme park industry is concerned, nota- rides and attractions available. So I want to opponent in the first round. Party politicking and diplomatic bly in the U.S. and Europe, one thing that we be one of the first to congratulate the Mack hand-wringing aside, our common goal should be to flush out will certainly see are more special milestones family on the 40th anniversary of their park. and eliminate terrorist threats by hitting hard and fast. being reached as parks that were founded Again at the time of writing, many parks Meanwhile, newspapers and other forms of media will maybe 25, 30 and even 40 years ago mark are also bringing to a close their winter open- continue to deliver news, to investigate and report, and to these significant anniversaries. We’ve seen ing periods which have provided a welcome opine in words, images and illustrations — supplying insight and alternate viewpoints. This includes the often thought-pro- quite a few in the past decade or so and opportunity for some additional business.
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