FEBRUARY 2020

The Official Magazine of the World Waterpark Association All Aboard For Next-Level Adventures Royal Caribbean’s Navigator of the Seas®

How To: Revenue Generation Improve Your Bottom Line Through Guest Service Setting A New Trend At Fantawild Fantawild becomes the second most visited waterpark in the $PaciÀc region INDUSTRY IMPACT Dueling PIPElineBLAST™/ FlyingSAUCER® IAAPA 2019 Best New Water Park Ride and ProSlide’s Award Winner!

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FEBRUARY 2020 CONTENTS

10 24

30 IN EVERY ISSUE 5 Chair’s Column

6 WWA News

8 Committee Voices

12 Member Spotlight

16 Professional Development

18 Business Progress

28 Rave Reviews: TV Commercial 20 42 Rave Reviews: Brochure 44 Disney Memories

46 4VS½PIW FEATURES 58 News Drops

4 BOOK YOUR VEGAS HOTEL ROOMS 30 ALL ABOARD FOR NEXT-LEVEL 59 'PEWWM½IHW NOW! ADVENTURES Harrah’s Las Vegas is now accepting Reimagined with a $115 million 60 %HZIVXMWMRK-RHI\ reservations for the WWA Show in investment, Navigator of the Seas® sets October sail with all-new features and firsts

10 SHARE YOUR KNOWLEDGE BY 36 REGISTER AS A WLSL HOST LOCATION BEING A WWA SHOW SPEAKER! TODAY! It’s not too late to submit a session The 11th annual World’s Largest proposal to speak at the WWA Show, Swimming Lesson event is set for October 6-9, 2020 June 18, 2020 FEBRUARY 2020 THE COVER

20 HOW TO: REVENUE GENERATION 38 HOW-TO: HUMAN Following a $115 million

The Official Magazine of the World Waterpark Association transformation, the Improve Your Bottom Line Through RESOURCES All Aboard For reimagined Navigator of the Guest Service Managing Difficult Next-Level Adventures® Seas® ship offers vacationers Royal Caribbean’s Navigator of the Seas BY MATT HELLER Conversations With EPMRIYTSJ½VWXWERH6S]EP Team Members Caribbean favorites, 24 SETTING A NEW TREND AT BY ANTHONY “TJ” including an awe-inspiring FANTAWILD POLLACK Caribbean poolscape, two How To: Revenue Generation Improve Your Bottom Line Through Guest Service HEVMRK[EXIVWPMHIWXLI½VWX Setting A New Trend At FantawildÀc region Thanks to its use of unique theming, Wuhu Fantawild Water Park becomes the second most visited waterpark in the Asia-Paci Wuhu Fantawild Water Park has FPS[HV]FEVEXWIE-RWXE become the second most visited [SVXL]RMKLXPMJIERHHMRMRK and thrilling activities for waterpark in the Asia-Pacific region XLI[LSPIJEQMP]

2 WORLD WATERPARK MAGAZINE FEBRUARY 2020 PARKSARKR RIDESIDESD 23X/ "$#(# +(5$1(#$6(3'$ "' 5$/Ý+ -318I

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n connect hop WORLD WATERPARK ASSOCIATION SHOW OCTOBER 6-9, 2020 TRADE SHOW: OCT. 7 & 8 LAS VEGAS, NV U.S.A. WWASHOW.ORG FEBRUARY 2020 CHAIR’S COLUMN

1. STRONG DIRECTION = Whether you’re just be- 2020 WWA ginning or a long-term WWA member, guidance BOARD MEMBERS and direction is something none of us can have CHAIR enough of. Building and maintaining a network DAMIEN LATHAM of contacts is one simple way to ensure a contin- Attractions That Work ued level of guidance throughout your career. VICE CHAIR The need for guidance throughout your career ANDREW CHAFATELLI SplashDown Beach journey is sometimes overlooked. Remember, TREASURER whatever level you’re at in your career cycle the CHRIS LANDGRAVE power of reflection and taking on multiple per- Deep River Waterpark spectives keeps you fresh and injects new energy SECRETARY MATT BOYD somehow. There are multiple ways to enable this Whale’s Tale Waterpark consciously or subconsciously; some may choose PAST CHAIR to develop professional mentor-mentee relation- STEVE MIKLOSI ships within their network; others may find a Wild Water Adventure Park level of guidance from events and expos. I would ADAM BLACKMORE City of Henderson argue it’s all for the taking. Department of Public Works, Parks & Recreation 2. OPPORTUNITIES = A wide, well-maintained NATALIE LIVINGSTON professional network will likely be brimming ALIVE Solutions with opportunity. While you may not be active- KRISTIE MOSES ly looking to change positions, it’s likely your Walt Disney World® network will regularly pass along insight into a NICK NEUMAN GOOD variety of opportunities to learn and engage. Water Technology, Inc. BOB OWENS COMMUNICATING = 3. GROWTH = Personal and professional growth Hyland Hills Water World is crucial to a successful career. Similar to the WAYNE PIERCE A GREAT NETWORK! guidance and support provided by a portion of The Pierce Law Firm, LLC your network, some of your contacts might also JESSE VARGAS IT IS, OF COURSE, a well-trodden topic that Atlantis, The Palm be beneficial in helping you reach new heights as an operator or supplier strong and consistent JILL WHITE communicating is integral to our own personal within your career, whether it’s encouraging 7XEV½WL%UYEXMGW-RWXMXYXI progress be it at home or work. At the WWA one you to take a new qualification, applying for a DAVID ZENG of our strategic initiatives is to constantly improve position you initially felt was out of your realm Chengdu Happy Together or simply inspiring you. Tourism & Cultural our membership engagement which, at the pace Development Co. of how quickly companies and individuals move For those of us who are active WWA members, today, is no small task for our dedicated staff! take a moment to recall how you became a mem- WWA STAFF The WWA is keen to build a more personal PRESIDENT ber and how the network around that first en- RICK ROOT relationship with each of its member facilities. gagement has grown! The amount of times I have DIRECTOR OF TRADE SHOW It’s fair to say, and based on my own experience, used that extended community without doubt has & ADVERTISING sometimes there are only 2 or 3 people that are in- enabled my personal and professional career, so I PATTY MILLER volved at park or supplier level therefore leaving DIRECTOR OF OPERATIONS urge you to share the experience and let the WWA & MEMBER SERVICES a void when the inevitable career moves happen. know of what we can do to further our effort in KELLY HARRIS I wonder if you have a communication strategy 2020 and beyond. A WWA staff member is just a DIRECTOR OF PARK MEMBER focused on developing the whole team’s industry DEVELOPMENT phone call away, so call +1-913-599-0300 and tell ALEATHA EZRA knowledge rather than just a few? Are there clear us how we can help you build better relationships PRODUCTION & LEARNING company and personal objectives that tie back to with the WWA and your fellow members. t COORDINATOR broadening this critical area? BERNADINE BUDA The benefits of having a greatcommunications MEMBERSHIP COORDINATOR CATHY HAGGARTY culture can, when directed, lead to a big uptick TRADE SHOW & ADVERTISING in expanding your professional network. I have MANAGER listed a few thoughts here for your consideration. ANDY W. MILLER DAMIEN LATHAM GRAPHIC DESIGNER Chair ELISA BERG

WORLD WATERPARK MAGAZINE FEBRUARY 2020 5 WWA NEWS

LEARN MORE ABOUT little as $39, those who are under 35 and working NSF INTERNATIONAL in a non-managerial position can become an ON WATERPARKS.ORG Emerging Leaders member. This membership The World Waterpark Association category offers easy access to skill-building has launched a new “Hot Topics” services and programs. Benefit highlights include: page on Waterparks.org in order to t "DDFTTJOHWorld Waterpark Magazine’s digital share information with its members edition on a monthly basis on NSF International and the NSF/ t "UUFOEJOH MJWF 8FCJOBS 8FEOFTEBZ FWFOUT BU ANSI 50 standard. no additional cost NSF International is a global t (FUUJOHUIFPQQPSUVOJUZUPBQQMZGPSUIF$ISJT public health organization that facilitates Stuart Emerging Leaders Scholarship program, standards development, and tests and certifies which allows the applicant to attend the 2020 WWA NSF International Standard / American National Standard products for the food, water, health sciences and Symposium & Trade Show, October 6-9, 2020 at the "( NSF/ANSI 50 - 20 hemicals all new Caesars Forum & Harrah’s Las Vegas and 4 consumer goods sectors to minimize adverse Equipment for Swimmingand OtherPools, Spas, health effects and protect the environment. t 3FDFJWJOHBNFNCFS*%BOEQBTTXPSEUPBDDFTT Hot Tubs Recreational Water Facilities NSF/ANSI 50: Equipment for Pools, Spas, Hot members-only areas like the Job Board, the Tubs and Other Recreational Water Facilities is the Webinar Wednesday archives and the How-To existing standard that applies to the water leisure column & video archives industry and was developed by a committee t 1FSVTJOHUIFMJTUJOHTBWBJMBCMFPOUIF+PC#PBSE of experts comprised of manufacturers, public and applying immediately health officials and users. t "NPOHPUIFSCFOFĕUT NSF/ANSI 50 specifies requirements for the Tell your employees who you wish to see get A link to purchase the material health effects, corrosion resistance, more engaged in the industry to visit Waterparks. NSF/ANSI 50 standard org/Emerging_Leaders to learn more about this can be found on the performance, disinfection efficacy, durability “Hot Topics” page on testing, design and construction, marking and membership or to join online today. Waterparks.org. user instructions for many types of equipment If you’d like to request Emerging Leaders used at a waterpark, pool or spa equipment and membership forms be mailed to you to share components. The standard covers every form with your team members during staff meetings or of pool and spa, public and private, and every new-hire orientations, please email Aleatha Ezra component, from pumps and chemicals to at [email protected]. suction fittings and water test devices. GET INVOLVED WITH THE After three years of standards writing, method WWA IN 2020! development and verification, the NSF/ANSI As we celebrate our 40th year in existence, we’d 50 Joint Committee has validated and approved like to see you get more involved with the World a new section to the standard to address safety Waterpark Association! We offer a variety of ways surfacing for interactive water play venues. These that you can get more involved with the water additions will be published in the latest version of leisure industry in 2020. Options include: the standard. t +PJOJOHPOFPGUIF88"TTFWFODPNNJUUFFT To find more information about NSF/ANSI t 4FSWJOHBTBTQFBLFSBUUIF88"4ZNQPTJVN 50, as well as a link to purchase the standard, & Trade Show, October 6-9, 2020 in Las Vegas, visit “Hot Topics” under the Resources tab on Nevada, U.S.A. Waterparks.org. t "DUJOH BT BO JOTUBUF TQPOTPS GPS /BUJPOBM SHARE WWA’S EMERGING Water Safety Month LEADERS MEMBERSHIP WITH t 4FSWJOH BT B )PTU -PDBUJPO GPS UIF 8PSMET UPCOMING LEADERS Largest Swimming Lesson on June 18, 2020 Whether you have seasonal employees who t "DUJOHBTBWPMVOUFFSBUUIF88"4IPXJO0DUPCFS are returning for the 2020 t $PNQMFUJOHB.FNCFS4QPUMJHIURVFTUJPOOBJSF season that you want to see for an upcoming issue of World Waterpark develop their skills as leaders Magazine and managers or year-round t "OENBOZPUIFST employees who are at the (FUUJOH JOWPMWFE JT FBTZ  GVO BOE BMMPXT ZPV beginning of their careers in to grow both your professional skills and your the water leisure industry, network of industry contacts. If you’d like to learn the WWA has the perfect more about anything listed above, please call or membership category to share email Aleatha Ezra at +1-913-599-0300 or aezra@ waterparks.org. The Emerging Leaders Membership is affordably with them: the Emerging t priced at $39 and offers easy-to-use benefit programs. Leaders membership. For as

6 WORLD WATERPARK MAGAZINE FEBRUARY 2020

WATERPARK RESORT COMMITTEE COMMITTEE VOICES

SHOW ME THE MONEY

FOR MANY YEARS, water- park operators have gotten more and more creative to positively impact the guest’s visit and in- crease park revenue. This is es- pecially helpful when you can’t always ‘think outside the box’ (at an indoor or outdoor hotel or wa- terpark resort) and add new at- By Kari Tjader tractions each year to drive more Account Executive – business or demand. Waterparks and Attractions So, how do we focus on improv- Liftopia ing the guest experience and rev- enues within a set footprint? The Waterpark Resort Committee has many discussions surrounding this topic on monthly committee calls, at events and at the WWA Annual Symposium. At the 2019 show, increasing in-park The Waterpark or in-resort revenue was a topic deliv- ered in two different sessions. First, the Resort Waterpark Resort Roundtable session focused on how to get creative and sell Committee more all day packages for in-park vis- speakers and its. The Waterpark Resort Committee speakers and members joined industry members joined peers at the roundtable to share their ppersonalersonal ListenListen to whatwhat speakersspeakers andand experiences in revenue generation at their facili- attendees discussed during the Waterpark industry peers at ties. Topics covered included leveraging arcade Resort Roundtable session held during the 2019 WWA Show. Recordings are available at Waterparks.org. play time, food and beverage packages, retail the roundtable spaces, partnering with in-park entertainment new programs or activities at their properties and third-party companies. One great takeaway from brainstorming to fruition as well as walked to share their from the roundtable was utilizing different prices participants through how to take these real-life personal for arcade play or redemption prizes for the de- scenarios back to their own resorts throughout mand of the day and implementing dynamic pric- an interactive activity and presentation. experiences ing within a new area of the business. This was If you could not attend either of these sessions. done by either pricing “all day play cards” with Not to worry. They are available for you to pur- in revenue different prices depending on the season or day chase and listen to on your schedule for as little of the week, or using onsite amenities as a re- as $15 for WWA members. Go to Waterparks.org generation at demption prize like a snow-tubing hill in lieu of under the Education tab to find the list of session their facilities. candy, toys or whoopee cushions. This increases recordings from the 2019 show. guest engagement on the property and moves On our monthly Waterpark Resort Committee them throughout the resort to increase spending calls, we are constantly discussing different topics in other areas and capture the guests attention as that affect our operations and our industry and long as possible. The roundtable also reviewed brainstorming as a group to share our ideas with how to help sales teams sell resort conference our peers. Our committee also drives ideas for space and unique packages to waterpark groups. show sessions at the WWA Symposium, which Second, during the Recreation Programming will be in Las Vegas this year. If you have con- For Waterpark Resorts: Enhancing Your Magic sidered getting more involved in the World Wa- session, Lauren Gossett and Nicole Hudson dis- terpark Association, look into joining one of our cussed creative ways to use programming, onsite committees, and/or volunteering to become a entertainment and underutilized spaces to refit speaker at the symposium. There is still time to and rebrand for new industry leading activities submit a session proposal to speak on your own such as booze cruises or escape room ideas. The or as part of a panel. Visit https://www.wwashow. ladies gave great examples of how they dispatch org/callforspeakers/ to learn more. t

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(909) 394-1141 Member of WWA’s Hall of Fame SHARE BY BEING A

The World Waterpark Association’s Education Committee invites you to submit a session proposal to speak at the WWA Show, October 6-9, 2020 at Caesars Forum Conference Center & Harrah’s Las Vegas, Las Vegas, Nevada, U.S.A.

“The valuable experience of being a speaker at WWA allows for collaboration and dialogue with the industry’s leaders within the topic of choice. The speaker gets just as much, if not more, out of a session than the attendees.” – ASHLEY WOLFE, ALIVE SOLUTIONS DON’T DELAY! SUBMIT YOUR SESSION PROPOSAL BY MARCH 15, 2020! YOUR KNOWLEDGE WWA SHOW SPEAKER

WHO WE ARE LOOKING FOR: WHAT YOU NEED TO DO: We welcome speakers at all career To submit your proposal, go to levels to share insights on a variety of business-building topics. Our attend- WWASHOW.ORG/ ees come from public sector water- parks, waterpark resorts and hotels and CALLFORSPEAKERS/. traditional outdoor waterparks located iÀi]ޜÕ܈w˜`>ˆ˜Ž̜Ì i throughout the world, and what they œ˜ˆ˜ivœÀ“̜wœÕÌ° value most is hearing from experienced waterpark professionals who have tried SUBMISSIONS ARE DUE things out in their own parks and have MARCH 15, 2020. valuable lessons to share. Don’t worry if you haven’t spoken be- You’ll be asked to provide a suggest- fore. Our educational format allows you ed title, a topic summary, 2-3 learning to submit a proposal as a solo speaker objectives, a brief overview of your ex- or as part of panel. In fact, being part pertise and general contact information of a panel is a great way to share the for yourself and any co-presenters. responsibility for curriculum develop- Possible topics to cover include but ment and gain experience and recogni- are not limited to: safety, revenue, op- ̈œ˜ˆ˜ޜÕÀwi`° erations, human resources, marketing, SEND QUESTIONS TO: maintenance, risk management, group HOW IT BENEFITS YOU: sales, expansion, food and beverage, KELLY HARRIS, “iÀV >˜`ˆÃˆ˜}]w˜>˜Vˆ>“>˜>}i“i˜Ì] U Being a WWA speaker is an enrich- social media marketing, family enter- [email protected] ing experience and a recognition of tainment centers, birthday parties, de- +1-913-599-0300 your industry skills velopment, legal and in-service training. U Invited speakers are offered compli- OR EDUCATION COMMITTEE CHAIR mentary registration to attend the “Speaking at the WWA Show SASHA MATEER, WWA Show! (Presenters are respon- provides the opportunity to share sible for their own travel expenses.) and lead conversations about the [email protected] U As a speaker, you meet inspiring people and build your business con- direction of Aquatic programming.” nections – CHAD GUNTER, CITY OF FOLSOM, U Most sessions are interactive and PARKS & RECREATION you’ll likely hear new ideas to take DEPARTMENT back to your own facility WWASHOW.ORG MEMBER SPOTLIGHT

TYLER CURRIE

WHAT IS YOUR EDUCATION AND WHAT HAS BEEN THE GREATEST CHALLENGE PROFESSIONAL EXPERIENCE? IN YOUR WATERPARK CAREER? I began my career in the Aquatics Industry as a Hurricanes! Every year you wait to see if they lifeguard at ’s while I was at- are going to impact your business and your bot- tending college at Kent State. gave me the tom line. There is so much prep that needs to be opportunity to move out to California to help open done. Then you sit and wait hoping that nothing Knott’s Soak City Orange County, then Knott’s Soak happens. Then you try to get back open as soon as City San Diego. I became the General Manager of you can. It’s a mind game… Knott’s Soak City Palm Springs in 2007. After a few HOW DO YOU KEEP FOCUSED AND MOTIVATED? General Manager years, I was back in San Diego as General Manag- The best way for me is to get out of my office Daytona Lagoon er until the property was sold in 2012. I then took and walk the park. Being able to talk to people Daytona Beach, , U.S.A. over the Director of Operations at California’s Great [email protected] that really appreciate the work we put in to our America until I left Cedar Fair at the end of 2015. I facility reminds me why I do this and helps me joined United Parks at that time, and after a quick stay on task to make our facility the best it can be. stop at Hydro Adventures in Missouri, I became the General Manager of Daytona Lagoon in 2017. WHAT ADVICE WOULD YOU GIVE SOMEONE WHO IS INTERESTED IN WORKING IN THE WHAT CERTIFICATION OR LICENSING DO WATERPARK INDUSTRY? YOU HAVE? If you are really interested in the industry, work I have held my CPO certification for many hard every day and show that you are motivated years and have been an Ellis & Associates Instruc- and really care about your facility. Then take every tor since 2000. opportunity to learn as much as you can outside WHAT HONORS, AWARDS OR SPECIAL of your comfort area. The more you know about RECOGNITION HAVE YOU ACHIEVED? aquatics, maintenance, finance, guest service and My favorite achievement was beating Will Mo- human resources, the more valuable you will be rey for the best presentation at Safety School. as you move along in your career.

WHAT MADE YOU GO INTO THIS FIELD? WHAT BOOKS OR PUBLICATIONS DO YOU RELY After I had the opportunity to move to California ON MOST FOR INSPIRATION OR MOTIVATION? to work at Knott’s Berry Farm, I knew it was the busi- I look forward to World Waterpark Magazine; ness for me. I love seeing everything that is going on in the industry. I also like to read different guest service WHAT ASPECT OF THE WATERPARK books. Each one has a totally different view on it, INDUSTRY DO YOU LIKE BEST? but each one always offers great ideas that can be I really enjoy working at a place where people go to implemented at the park. to have fun, as well as a place where I can get out and enjoy my time with the guests and employees. WHAT IS YOUR FAVORITE PART OF YOUR JOB? WHO HAS MOST INSPIRED YOU IN YOUR CAREER? Every day is a different day at the park. I get There have been so many people in my career to talk to different guests and deal with different that have inspired me over the years. Bill Spehn situations every time I go to work. hired me and gave me the opportunities for WHAT CAREER OR BUSINESS WOULD YOU CON- growth at Cedar Point, Jack Falfas pushed for me SIDER IF YOU WERE STARTING ALL OVER AGAIN? to join him in California and really helped me and Possibly a physical education teacher. I could supported me through my growth in the company. not spend 8 hours a day every day in an office, Raffi Kaprelyan, as well as a lot of others at Knott’s plus then I would get summers off! Berry Farm, helped me grow in many different ar- HOW DID YOU FIRST GET INVOLVED WITH eas. I worked for Raul Rehnborg for many years; THE WWA? his drive and ambition helped support me around My first real involvement with the WWA was in every turn. Barrett Byers trusted me and moved Palm Springs; we had an opportunity to throw an to California to help make my first year as a GM a evening event for the WWA Show. record-breaking year at Palm Springs. And Clay- ton Lawrence and his team at Great America took WHAT IS SOMETHING INTERESTING ABOUT YOU THAT FEW KNOW OR WOULD GUESS? me into the entertainment world and taught me I have a cat named TJ, it stands for Tyler Junior. Daytona Lagoon opened in 2005 that even a dream on a napkin can come to life. I didn’t name him that though. My employees in There were so many more that inspired me. I wish and features a waterpark and Palm Springs named him for me. t family entertainment center. I could name them all.

12 WORLD WATERPARK MAGAZINE FEBRUARY 2020 Waterparks Call for Stable Insurance.

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SHARI MUNROE

WHAT IS YOUR EDUCATION AND training during the slower periods. I think what PROFESSIONAL EXPERIENCE? we have also done well is to share our wins and I have an MBA and law degree. My family start- our losses with the staff which helps them feel not ed Kool Runnings about 11 years ago and I have only engaged but also a part of the family. been involved on and off since then. Most recent- ly, I returned to the park full time in June 2019 HOW DO YOU KEEP FOCUSED AND after a six year hiatus studying and practicing law. MOTIVATED? I try to keep my eye on the prize by listening to WHAT CERTIFICATION OR LICENSING DO marketing and entrepreneur blogs. I also rely a lot VP of Sales and Marketing YOU HAVE? on my two closest girlfriends who have recently Kool Runnings Adventure Park I am recently CPO certified (which I completed started their own businesses in the hospitality Negril, Jamaica at the WWA Show 2019) and a Juris Doctor. industry. We have a standing weekly dinner and [email protected] drinks appointment where we let off steam. It is WHAT MADE YOU GO INTO THIS FIELD? also where we share ideas and brainstorm. I was thrust into this field when my father en- visioned building a waterpark, but I can honestly WHAT ADVICE WOULD YOU GIVE SOMEONE say I love it. I have a passion for seeing people WHO IS INTERESTED IN WORKING IN THE smile which started early in life. My parents were WATERPARK INDUSTRY? the former owners and operators of a 200-room Go for it! It is a challenging, yet rewarding ca- hotel in Negril, Jamaica and passed their passion reer. Even on days you hate it, you couldn’t imag- for hospitality on to me. ine yourself doing anything else. I would also en- courage someone to visit and become a part of WHAT ASPECT OF THE WATERPARK the World Waterpark Association. At this year’s INDUSTRY DO YOU LIKE BEST? show, I was able to make quite a few new friends I have a love/hate relationship with customer who I have been able to connect with and use as service. I really enjoy interacting with customers a sounding board. on a daily basis working at the park, even the dis- gruntled ones who make my job extra challenging. WHAT BOOKS OR PUBLICATIONS DO YOU RELY ON MOST FOR INSPIRATION OR WHO HAS MOST INSPIRED YOU IN YOUR MOTIVATION? CAREER? I really love all kinds of business books. I par- It sounds cliché but I am really inspired by my ticularly like the classic How To Win Friends And dad. He has an unconventional background as a Influence People by Dale Carnegie and I am also practicing doctor and Waterpark Director yet he loving Jay Shetty’s podcast of late. still finds time to enjoy life. He is a firm believer in not sweating the small stuff and he feels that WHAT IS YOUR FAVORITE PART OF YOUR JOB? you always win when you maintain your integ- My favorite part is the execution of an event or rity, no matter what. It is something I always keep marketing campaign that we have spent months in the back of my mind in dealing with guest in- working on. teractions or coming up with package pricing or WHAT CAREER OR BUSINESS WOULD YOU specials. CONSIDER IF YOU WERE STARTING ALL OVER AGAIN? WHAT HAS BEEN I would likely go back to practicing law. THE GREATEST CHALLENGE IN YOUR HOW DID YOU FIRST GET INVOLVED WITH WATERPARK CAREER? THE WWA? Trying to motivate We visited the WWA Show more than ten years staff during the slower ago to learn about waterparks before construct- periods. It is really diffi- ing Kool Runnings. cult to keep up staff mo- rale in the slower season WHAT IS SOMETHING INTERESTING ABOUT or on slower days, espe- YOU THAT FEW KNOW OR WOULD GUESS? I am an introvert. t Kool Runnings has been a host location for the World’s cially when you are try- Largest Swimming Lesson event many times and welcomed ing to keep morale up 90 participants in 2019. yourself. We do a lot of

14 WORLD WATERPARK MAGAZINE FEBRUARY 2020

PROFESSIONAL DEVELOPMENT

THE TOUGHEST WRITING TASK: GETTING STARTED

‡ '(9(/23$1287/,1(%$6('217+(6758&- 785( If you’ve developed a clear structure, this will be easy. If you’re writing chronologically, for instance, your outline might consist of six points, each representing a distinct set of steps that you want the reader to take in order to com- plete a specific task. ‡ :5,7(7+(),567'5$)748,&./<$1':,7+- 287 7+,1.,1* $%287 &217(17 $6 <28 :5,7( If it helps, you can write this first draft using bullet points and then do a second round where you write in more complete sentences and using paragraphs or sections. t *2%$&.$'$<257:2/$7(5$1'&/($1 837+('5$)7 Now is the time to think about inserting things like transitional sentences and phrasing between sections. Have you done enough to lead the reader through the begin- Putting together a ning, middle and end of your article? If so, then VSYKL½VWXHVEJXMWER NOW AT THE START of a new year and a you should be close to being done. If not, now MQTSVXERXTEVXSJXLI new operating season, you are probably setting is the time to rewrite sections to make your [VMXMRKTVSGIWW some new professional goals for yourself. One ideas connect more clearly. of those goals might be writing about a topic on ‡ $)7(5<28·9((',7('7+($57,&/(&$5(- which you are an expert and in which you are in- )8//< 6+$5( <285 :5,7,1* :,7+ $ terested. There are ample opportunities to write 75867(' &2//($*8( Ask them to read it and have your work published, including within and give you feedback on the style and con- the pages of World Waterpark Magazine. tent. Then, make adjustments as you feel are When it comes time to prepare a piece of writ- necessary. ing, you may feel the grip of uncertainty as you ‡ %()25(<287851 ,1 $ ),1$/ '5$)772 Knowing the try to figure out how to get your ideas down on :+20(9(5<28$5(:25.,1*:,7+)25 the printed page. Next time this happens to you, 38%/,&$7,21&216,'(5$'',1*$7,7/( purpose for use this simple process to get started: 68%+($' $1' $87+25 %,2*5$3+< 72 ‡ '(7(50,1(7+( 385326( 2)<285:5,7- 7+(),1,6+('3,(&(Most editors will appre- your article ,1* Are you writing about how to do some- ciate you taking the time to finish your article thing? Or are you writing about a personal by adding these elements. will help you experience you’ve had as a water leisure pro- Writing can be an intimidating task for many determine what fessional? A more technical piece will probably people, but it doesn’t have to be with the right ap- be best in second person, for example. Whereas proach. Learn to follow these steps and “writing is the best style a more autobiographical piece would be better anxiety” will quickly become a thing of the past with first person voice. Knowing the purpose and you’ll soon be on your way to being a pub- and voice for for your article will help you determine what is lished author. t the best style and voice for your writing. your writing. ‡ *(1(5$7(&217(17,'($6 Brainstorm with- out any preconceived ideas or rules. Give your- self permission to go in many directions at once. This isn’t the time to worry about whether any- thing makes sense. ‡ ,0326( 25'(5 25 6758&785( 21 <285 :5,7,1*You might prepare content in chron- ological order, for instance. Or you might com- pare two ideas. Or you might explain, in a step by step sequence, how a process works.

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WORLD WATERPARK MAGAZINE FEBRUARY 2020 17 BUSINESS PROGRESS

WHEN YOU’RE IN A SLUMP ... be about getting free admission tickets either. You could do a BOGO on food items or if you have more than one amenity at your park, you could bundle them together for one special, lower price. Or host a character day in your park and offer one free photo with Elsa or Ironman for every ticket purchased. When it comes to promotions, you have so much room to get creative on the offer. So, give yourself permission to be as creative as possible during this difficult time. 2. BEGIN A NEW PROSPECTING EFFORT. Look for new prospects that you haven’t marketed your facility to and send out some kind of marketing piece with a special offer in it. Are their church groups that host summer camps When you are facing in your area? When’s the last time you reached a business slump SLUMPS ARE A NORMAL PART of any out to them to see about bringing a group of be ready with a few business. camp attendees to the park for a day? What creative sales or Say that your waterpark is part of a geographi- about local Boy Scouts or Girl Scouts chap- marketing efforts to cal region that experiences the threat of hurri- drive new revenue. ters? Can you make contact with a few troop canes or severe thunderstorms during key parts leaders and coordinate a special Water Safety of your season. Even the mere threat of bad badge that scouts can earn while taking water weather is enough to keep people away from your safety classes in your park? park day after day and there’s not much that you 3. SPEND SOME TIME ON POTENTIAL CLIENTS can do about it. THAT YOU’VE NEVER BEEN ABLE TO CULTI- Or maybe your issue is the exact opposite. You VATE. Is there a corporate partner that you’ve operate an indoor facility and when the weather always wanted to land? This could be the is picture perfect everyone prefers to enjoy their perfect time to invest in building a new rela- When you’re leisure recreation outside and so no one is com- tionship with a corporate customer. Set aside ing to your indoor venue. some time to make phone calls or get out and not sure what Everyone faces their own slumping challenges. meet with people at their place of business. It’s only natural that when things are tough, Or, if you have several that you want to meet to do, it’s time you get worried. Business slumps can be hard on with at once, consider hosting an event just for your bottom line and your peace of mind. As a potential corporate customers and let them to consider manager, you know that lost business might lead bring their families to the park for a free or to cutting back on payroll, which hurts your val- special low-priced day of play. taking some ued team members. You also know that too many 4. TRY TO UPGRADE SOME OF YOUR EXIST- days of slumping business could sideline that re- ING CUSTOMERS. You likely have a loyal set furbishment project that you know you need if of season pass holders. When regular business sort of sales you’re to stay competitive in a crowded leisure is slumping, look for ways to incentivize your market. pass holders to spend a bit more money in the action to help When you’re not sure what to do, it’s time to park. You could offer a special rate to add-on consider taking some sort of sales action to help something like a cabana rental or a ticket to you get your you get your business out of a slump. Of course, a separate event being held in the park. Or there are many things that you can do, but here you could let them bring a certain number of business out of are six suggestions to get your sales juices flowing: guests with them to the park at a deeply dis- 1. OFFER A SPECIAL PROMOTION. Why not counted admission rate—that way they’d add a slump. try a BOGO of some sort? By offering your to their fun in the park and you’d have more guests a way to bring more people into your guests walk through the gates. facility for less, you’ll increase your foot traffic 5. DEVELOP NEW MARKETING MATERIALS AS and you’ll have more potential people think- PART OF A NEW AD CAMPAIGN. Obviously ing about buying things like chicken wings when business is slumping you might not have or ice cream cones from your food & bever- the funds to redesign every billboard or buy age outlets. A BOGO doesn’t always have to CONTINUED ON PAGE 59

18 WORLD WATERPARK MAGAZINE FEBRUARY 2020 WORLD WATERPARK MAGAZINE FEBRUARY 2020 19 HOW-TO: REVENUE GENERATION

IMPROVE YOUR BOTTOM LINE THROUGH GUEST SERVICE BY MATT HELLER

REVENUE CAN BE TIED TO THE GUEST EXPERIENCE Josh Liebman, Director of Business Development for Amusement Advantage has found that online reviews and guest behaviors back up this statement, “Guests are willing to pay a premium price, provid- ed you that deliver a premium experience.” So just raising your prices isn’t enough. You have to raise your game, too. Josh says that when he took his first leadership role overseeing a revenue generating department, he didn’t teach people how to upsell, per se. “When I trained my staff, I informed them about our sales goals, but instead of teach- ing them how to upsell and maximize transac- tion sizes, I shared with them my favorite ways to maximize the guest experience. We talked to guests about their day, we got excited about the product we were selling and made sure that whether they bought something or not, that they walked away happy.” Revenue can be increased by He also did something a little crazy. Josh is a providing better, more unique WHEN BUSINESS OWNERS and team fan of packaging like items together that will en- guest experiences to those leaders think about improving their bottom line, courage people to buy more because they feel like who visit your park. there are two paths to choose from. First, you can it’s going to lead to a better experience. “At one cut costs by reducing labor hours or finding less point we created a package that literally included expensive supplies. The inherent problem with everything we sold. Three guests bought it on the this philosophy over time is that you can only first day and happily paid that premium price.” reduce labor or cut costs so much until you do When we talk about maximizing revenue one of three things: put massive amounts of un- through guest service or guest experience, we re- due stress on the employees who are still there, ally do have to start with the experience. Are you negatively impact the guest experience or, worse, providing the kinds of services and experiences The real key is compromise safety. No one can afford that. that make people say WOW and willingly pay the Of course, the second way to improve your premium price, or are you providing pretty much to get each guest bottom line is to increase revenue. Easier said the same thing every other facility like yours is than done, but in the long run, this is a much providing? to spend a little more sustainable way to boost your facility’s fi- Waterslides? Check. Lazy river? Check. Caban- nancial outlook. as? Check. Lockers? Check. more without The most obvious way to do this is to raise your Okay, you’re running a successful waterpark. prices, but you didn’t need me to tell you that. But what are you doing that differentiates the ex- really knowing it. And unfortunately, that’s not always well received perience and encourages extra spend? by your guests. So, the real key is to get each guest Time to ask, “what if?” to spend a little more without really knowing it. Many parks have photographers that take pic- Or better yet, they know it, but they do it because tures of guests as they enter the park. What if a they feel their experience will be improved by guest could reserve a personal photographer to spending more. follow them in the park and take pictures for Our society is filled with these examples. Pay a an hour or two? Maybe it’s a family reunion or little extra for a larger seat and fresher on a birthday party? Sure, people can take pictures an airplane. Pay a little extra to get closer to your with their phones or their own cameras, but think favorite artist at a concert. Pay a little extra for a about how much your guests will appreciate you dedicated spot to put your stuff and get out of the taking the worry out of capturing those special sun at a waterpark… hello cabana! moments. How much would that personalized CONTINUED ON PAGE 22

20 WORLD WATERPARK MAGAZINE FEBRUARY 2020

Tying special offers to social media postings by guests is just one way to make the guest experience more interactive with your brand while increasing sales.

DELIVERING MORE FUN CAN LEAD TO MORE REVENUE Regarding social media, Jim Kunau, General Manager of Island H2O Live! says they incorporate a desire for guests to stay longer with the ability to earn loyalty points AND share their experiences on social media. “At Island H2O Live! we believe that the longer a guest stays in the park, the greater our revenue opportunity. Part of our process HOW-TO CONTINUED FROM PAGE 20 to increase the length of stay is to provide an attainable loyalty experience be worth? And by the way, if you make those pictures program reward in as little as one visit. This program motivates easily shareable on social media, you’ve just made it easier for the one-time guest to ride and earn points until they are awarded your guests to spread the word about their amazing experience. an ice cream cone or fries. Not only do they enjoy the ride, but What other areas of your business could benefit from a few they also get something for free. The other thing we do is we al- “what if” questions? low our guests to share ride and park experiences with person- alized photos and videos that can be shared via email, Facebook or YouTube accounts. This shar- ing encourages their community to join them at the park or plan a visit on their own. Between our loyalty program and our social media program, we generate more visits and longer stays thus increasing our revenue. It’s all centered on our guests having fun!” So more fun = more revenue. Thanks, Jim! ACF Series If you really want to come up with some fantas- tic, creative ideas, don’t sit in your office with the Calcium Hypochloriteypochlorite leadership team and a whiteboard. Get out and Tablet Feedersders ask your employees and guests. Sidle up along- side an employee and ask them what their big- gest struggles are. Ask them if they could wave Unmatched water qualityquality a magic wand and remove some obstacle from Safer than liquid systemsystems the employee or guest experience, what would Runs “Clean” - it be? Even if they come up with something so Less Maintenance! far-fetched that your experienced manager brain Simple, Efficient, knows it will never fly, consider the essence of and Durable their idea… I’ll bet you there is some guest expe- rience (and revenue) gold in there. t Systems available for ANY size pool MATT HELLER, ICAE, IS A LEADERSHIP COACH, AU- NSF/ANSI THOR AND WORKSHOP FACILITATOR WHO HELPS Standard 50 Certifiedfied ORGANIZATIONS MAXIMIZE THE EFFECTIVENESS OF THEIR LEADERSHIP TEAMS. HELLER HAS WRITTEN TWO BOOKS SPECIFICALLY FOR LEADERS IN THE ATTRACTIONS INDUSTRY: THE MYTH OF EMPLOYEE A complete line of chemicals, including our unique Poly-A Tablets is also available. BURNOUT, AND ALL CLEAR! A PRACTICAL GUIDE FOR FIRST WWW.VANTAGEWATERCARE.COM TIME LEADERS AND THE PEOPLE WHO SUPPORT THEM. HELLER IS ALSO CO-HOST OF THE ATTRACTIONPROS PODCAST.

22 WORLD WATERPARK MAGAZINE FEBRUARY 2020

has ark er P Wat . ild egion taw ific r Fan -Pac hu Asia Wu the ng, k in mi par the ter ue wa niq ted f u visi e o st us mo its nd to eco nks e s ha e th T om bec

The waterpark is home to a large wave pool called “Hurricane Bay,” which features nine different waves.

24 WORLD WATERPARK MAGAZINE FEBRUARY 2020 The park employs more than 500 people who keep the facility safe for guests so that they can focus on having fun on the waterslides and other attractions.

antawild plays an important role in ’s entertainment leveraged its Intellectual Property (IP), and added its well-known and tourism industry. As a leader in the industry, Fantawild brand, Boonie Bears, into the park. Produced by Fantawild Ani- opened Wuhu Fantawild Water Park in June 2014, in mation Inc., Boonie Bears first aired in January 2012 and features the city of Wuhu, Province. This park is the first two bears, Briar and Bramble, who try to stop Logger Vick from Fantawild waterpark resort featuring water landscapes, water ac- destroying their forest home. Nowadays it has reached more than tivities and numerous attractions. $415 million US dollars at the domestic box office and continues to Since opening, Wuhu Fantawild Water Park has continued to see top TV and Internet ratings. It is the number one animation brand steady growth in its attendance both from local visitors and tour- in China. Originally created in Mandarin, this incredibly popular ists. In the 2018 Theme Index and Museum Index: Global Attrac- children’s show has been translated to other languages, such as Eng- tions Attendance Report published by authoritative institutions in lish, Spanish, French, Russian, Tamil and Hindi making it popular the field of theme parks, Wuhu Fantawild Water Park ranked 11th in more than 100 countries and territories. among global waterparks and second in the Asia-Pacific region The park has a Boonie Bears world in it with scenes of charac- with an increase rate of 13.3 percent over the prior year. In 2018, ters from the animated show. Attractions like Boonie Bear Village the waterpark welcome 1,360,000 million visitors and is among and Boonie Bear Land utilize the animated IP, and bring the fun the most popular waterparks in the Asia-Pacific region. of the show to life for families. The attraction Boonie Bear Village The success of Wuhu Fantawild Water Park has been fueled by even won the “2015 Best Innovative Design Award for China’s Wa- several elements including its use of its own unique branding and ter Park Attractions.” The “Splash Bay” zone showcases the Boonie theming and a commitment to first-rate guest service. Bears theme, and contains two areas: “Boonie Borderless Pool” and “Big Boonie Pool.” There are standard swimming pools, child- Standing out in the crowd by help friendly pools, spa pools, borderless pool and scuba diving pools. of the bonnie bear brand The scuba diving pool is three meters deep. Visitors can wear a To get a glimpse of the focus of the park one might start by ex- scuba outfit and dive under professional guidance. amining the park’s logo. Here, waterslides combine with a splash of water to form a pattern in varying shades of blue. This looks like a pair of wings and also features a rising sun. The logo symbolizes so much of what is important to the creative minds behind Fantawild. The success of the brand is due to the unique positioning of Fan- tawild and the market. It’s common knowledge in the internation- al waterpark development industry that waterparks have shorter construction periods, lower investment intensity and can recoup money more quickly than their theme park counterparts. Hence, many cities and towns in China have waterparks. However, those parks lack unique features and visitors are left feeling as if they are all the same. Fantawild was well aware of this at the beginning when it invested in its waterpark in Wuhu. Fantawild

In 2018, the waterpark welcome 1,360,000 million visitors and is among the most popular waterparks in the Asia-Pacific region. WORLD WATERPARK MAGAZINE FEBRUARY 2020 25 Wuhu Fantawild Water Park makes use of this animation IP to offer Chasers” and the “Rainbow Slide.” The wave pool, “Hurricane Bay,” unique products and services, which helps it stand out in the market. creates nine kinds of waves. There are also many attractions for both parents and kids. Another popular attraction is “Jungle Quest.” De- Providing continuous improvement signed by top designers in Asia, “Jungle Quest” is a drifting attrac- of facility and service tion that consists of several sections, including “Old Tree Adven- Another reason Fantawild has become a leader in the Chinese ture,” “Lazy River” and “Thundering Rapids.” Each section features and global waterpark industry is its continuous innovation and unique and immersive jungle elements which allow tourists to enjoy improvement of its facilities and service. the thrill of exploring the jungle as they drift away. Due to the location and climate, Wuhu Fantawild Water Park The whole park is covered in shade, with plenty of plants and can only open for business for three months each year, in the sum- mist. Visitors don’t have to worry about the scorching sun while mer. The park upgrades its facility right before summer to offer they have a good time in the park. visitors a new experience every time they come. It’s also worth mentioning that the park strictly monitors its water. After years of improving and expanding, the park now contains It is constantly improving its ability to monitor its water quality and eight areas to cater to visitors of different ages. The park boasts take precaution against recreational water illnesses. All the water in unique slides such as the “Big Trumpet,” “Swirly Spirals,” “Wind the park is filtered and purified. Because the water is being filtered 24 hours non-stop, visitors don’t need to worry about water quality. Satisfying the needs of visitors WUHU FANTAWILD WATER PARK through holiday marketing FANTAWILD CULTURE-TECH INDUSTRY PARK, Holiday events are important for a theme park’s marketing. CHIZHUSHAN EAST ROAD, DISTRICT Wuhu Fantawild Water Park only opens in the summer. The park WUHU, ANHUI PROVINCE, CHINA organizes different marketing activities for different visitors. HTTPS://WUHU.FANGTE.COM/WATERPARK/ It provides visitors an immersive experience by com- OWNERS: FANTAWILD (WUHU) DEVELOPMENT LTD. bining attractions, performances and service. ADMISSION PRICES: 220RMB PER PERSON During the summer season’s carnival, DATES OPEN: JUNE 28, 2014 the park staff use water guns to play SIZE/ACRES: 91570.94 SQUARE METERS with visitors and encourage CAPACITY: 21,682 PERSON NUMBER OF EMPLOYEES: 530 them to participate in wa- YEAR-ROUND: 105; SEASONAL: 425 (INCLUDING INTERNS) ter attractions. CLIENTELE (PERCENT LOCAL VS. TOURIST): 48 PERCENT LOCAL VS. In addition, the 52 PERCENT TOURIST IN 2019 lighting sys- UNIQUE PARK PROGRAMS: FANTAWILD FEATURES ITS WELL- tem on t h e KNOWN BOONIE BEARS BRAND THROUGHOUT THE PARK. water stageagege STAFF RETENTION PROGRAMS OR IN-SERVICE PROGRAMS: TRAINING AT WUHU FANTAWILD WATER PARK INCLUDES THE FOLLOWING AREAS DEPENDING ON THE POSITION: ‡ ,1752'8&725<75$,1,1*%$6,&.12:/('*($1'6.,//6 PARK PROFILE, SERVICE ETIQUETTE, RULES AND REGULATIONS SUPPLIERS ‡ 6$)(7< 6(&85,7<75$,1,1*),5(6$)(7<75$)),&6$)(7< ELECTRICAL SAFETY AND HEATSTROKE PREVENTION DEVELOPMENT/DESIGN: FANTAWILD DESIGN INC. ‡ $775$&7,215(&(37,21352&(66-2%5(63216,%,/,7,(6$1' CONSTRUCTION: ANHUI LUBAN CONSTRUCTION SKILLS, EMERGENCY RESPONSE INVESTMENT GROUP CO. LTD ‡ (0(5*(1&<'5,//6(0(5*(1&<0($685(6$1'68''(1 WATERSLIDES: GUANGZHOU TREND WATERPARK EQUIPMENT CO., LTD FAILURE RESPONSE TUBE/RAFT /RIDE CONVEYOR: SHENZHEN TIANWO SHUANGLI ‡ &86720(56(59,&(75$,1,1* LOGISTICS INC ‡ ),567$,',1-85<75$,1,1*&356.,//6$1'+2:7286($1$(' WAVE POOL: ANHUI LUBAN CONSTRUCTION INVESTMENT ‡ '52:1,1*$1'),567$,'75($70(17 GROUP CO. LTD ‡ ,16758&7,216)25(9(1,1*+285:25.(56 WAVE GENERATOR: GUANGZHOU TREND WATERPARK ‡ (48,30(176$)(7<23(5$7,21(48,30(176:,7&+,1* EQUIPMENT CO., LTD OPERATION AND SLIDING POSTURE PRECAUTIONS RAFT/TUBES/MATS: FOSHAN WATER DRIFT SAFETY GEAR ‡ (0(5*(1&<'5,//6(0(5*(1&<0($685(6$1'68''(1 FILTRATION EQUIPMENT: DSL POOLS (SHENZHEN) LTD. FAILURE RESPONSE PUMPS: DSL POOLS (SHENZHEN) LTD TO REWARD EMPLOYEES FOR THEIR HARD WORK, THE PARK OFFERS CHEMICAL: WANXIAOLING A VARIETY OF STAFF BENEFIT PROGRAMS AS WELL, INCLUDING: DISINFECTION CHEMICALS ‡ 3(5&(172))&$17((1',1,1*3(5&(172)) ADMISSION SYSTEM: FANTAWILD CONSUMING VIA MUTONE IN THE PARK AND FREE MEALS FOR INTERACTIVE TECHNOLOGY INC. WORKING OVERTIME DURING EVENING HOURS, BOTH FOR REGULAR EMPLOYEES AND INTERNS ‡ 3(5&(172))&$17((1',1,1*$1')5((0($/6)25 PART-TIME EMPLOYEES ‡ )5(($&&2002'$7,21)255(*8/$5(03/2<((6,17(516 AND PART-TIME EMPLOYEES ‡ $)7(5122161$&.6$1''5,1.6)255(*8/$5(03/2<((6 INTERNS AND PART-TIME EMPLOYEES ‡ ,00(',$7()$0,/,(62)5(*8/$5(03/2<((6&$1(1-2<)5(( ENTRY INTO ALL FANTAWILD PARKS IN THE RESORT ‡ +,*+3(5)250,1*,17(516$1'3$577,0((03/2<((6&$1 APPLY FOR FREE ENTRY INTO OTHER PARKS and the interactive screen system are on par with international stan- dards. The stage provides audiences with an “all-around” immersive experience, with sound and light, cold fireworks and a water screen. The park also offers visitors trendy live-scene and creative performances. Visitors can watch stunts and stage performances such as trapeze, dancing on water and live music while having fun on the world-class attractions. Integrating resources throughout the resort There are four theme parks in Wuhu Fantawild Resort. They are Fantawild Adventure, Fantawild Dreamland, Fantawild Water Park and Fantawild Oriental Heritage. For many years, the four parks have cooperated, adopting the business modes of “day + night” and “water + land.” This business strategy enriches the experience at night and gives visitors more choices and new experiences. After five years of operation, Fantawild has brought both eco- nomic and social benefits to the city of Wuhu. Faced with the hurdles of short business periods for waterparks and susceptibility to the weather, Fantawild will keep innovating and bringing more unique products and activities suitable for all age groups. The com- pany will strive to increase the brand awareness of its waterparks as well as their market influence, continuing to provide fun for visitors with water attractions. t Wuhu Fantawild Water Park features theming that showcases Bonnie Bears, which is Fantawild Animation Inc.’s animals program aired on television in China and other regions.

WORLD WATERPARK MAGAZINE FEBRUARY 2020 27 RAVE REVIEWS

WINNERS: TV COMMERCIAL Producing IN THE WORLD OF MARKETING, do- assert that millennial consumers respond better ing something that is new and fresh is often seen to advertising that reflects the brand in an au- your own TV as the most desirable path. Of course, if you are thentic way. So, when you think about creating only looking to spend your ad dollars follow- your next television advertising campaign, think spot offers ing the newest and latest marketing trend, then about all the ways that you can showcase real you might be thinking about writing off televi- moms, dads and kids enjoying your park’s actual you something sion advertising. After all, TV ads have existed rides together or eating a funnel cake (if you serve for more than seven decades, longer if you don’t one) or interacting with real team members. valuable if begin counting in the ‘50s when owning at least If you’d like to see what some of your fellow one television became more of the norm in the WWA members are doing with their television done right— Western world. advertisements, go to Waterparks.org and click And they don’t come cheap. on Marketing Samples under the “Resources” authenticity. However, while television advertising does not dropdown menu. There, you’ll find a download- fit the “new” bill, producing your own TV spot able MP4 that includes all of the TV commercials offers you something valuable if done right—au- submitted for a Wave Review award in 2019, in- thenticity. If you’ve read any recent marketing cluding the following winning work for best TV trend articles, then you know that most experts commercial. t

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ollowing a $115 million transformation, the reimagined Navigator of the Seas® ship offers vacationers a lineup of firsts and Royal Caribbean International favorites, including an awe-inspiring Caribbean poolscape,poo two daring waterslides, the first blowblow dry bar at sea, Insta-worthy nightlife and diningdini and thrilling activities for the whole Ffamily.f il InI addition, Navigator offers its 4,000 poten- tial guests short three- to four-day Caribbean itiner- aries that visit the cruise line’s well-received private island in The Bahamas, Perfect Day at CocoCay. Rooted in research and guest feedback, Royal Caribbean’s investment of more than $1 billion in the Royal Amplified fleet modernization effort spans 10 ships in four years and touches every facet of the guest experience. Navigator of the Seas, the third ship to be reimagined, builds on the pro- gram’s success in creating iconic pools and attrac- tions, as well as the elevated dining and nightlife that travelers seek on shorter and more frequent getaways. Introducing a wide range of bold, new adventures meant to appeal to every generation, Royal Amplified reflects the cruise line’s passion for innovation, relentless attention to detail and commitment to delivering unforgettable vacations. “Each Royal Caribbean ship brings a new ad- venture uniquely designed to deliver on our guests’ preferences from A to Z,” said Michael Bayley, President and CEO, Royal Caribbean In- ternational. “After launching our Royal Amplified

WORLD WATERPARK MAGAZINE FEBRUARY 2020 31 NAVIGATOR OF THE SEAS SUPPLIERS

MIAMI, FLORIDA, U.S.A. DEVELOPMENT/DESIGN: MARTIN AQUATIC DESIGN & ENGINEERING; HTTPS://WWW.ROYALCARIBBEAN.COM/CRUISE-SHIPS/NAVIGATOR- ROYAL CARIBBEAN DESIGN TEAM; WBA; IDDI OF-THE-SEAS CONSULTANTS: MARTIN AQUATIC DESIGN & ENGINEERING ARCHITECT: WILSON BUTLER ARCHITECTS HTTPS://WWW.ROYALCARIBBEAN.COM STRUCTURAL ENGINEER/INTEGRATOR: FORESHIP OWNERS: ROYAL CARIBBEAN INTERNATIONAL WATERSLIDES: WHITEWATER TUBE/RAFT /RIDE CONVEYOR: VAN STONE CONVEYOR ADMISSION PRICES: VISIT THE WEBSITE FOR PACKAGE PRICING SURF SIMULATOR: FLOWRIDER BY WHITEWATER DATES OPEN: YEAR-ROUND FILTRATION EQUIPMENT: HARMSCO FILTRATION PUMPS: KOMAK PUMP GROUP CAPACITY: 4,000 CHEMICAL: PROMINENT NUMBER OF EMPLOYEES: 1,200 INTERNATIONAL CREW MEMBERS CHEMICAL CONTROLLERS: PROMINENT DULCOMETER

Engineering and WhiteWater to deliver some amazing new water attractions to Navigator’s top deck. “We worked closely with the leadership team at Royal Carib- bean to incorporate two new waterslides, which was a major challenge when dealing with the architecture on an existing ship. Sometimes that meant telling them we needed to eliminate an en- tire stateroom to fit the necessary mechanical equipment or hold- ing tanks,” said Josh Martin, President & Creative Director for Martin Aquatic Design & Engineering. “Together our engineers found creative solutions for producing a one-of-a-kind aquatic ex- perience onboard Navigator of the Seas.” “Designing and building the longest water coaster at sea, on an existing ship, was no easy task. Thankfully, the team at Royal, as well as Martin Aquatic Design & Engineering, had the right vision, creativity and diligence to get this awesome attraction launched. Plus, they always choose the greatest colors,” said Emily Colombo, WhiteWater’s VP of Strategic Partnerships, and the Slide Path de- signer for this project. The “Perfect Storm” brings a new wave of excitement with the boldest duo of waterslides yet. Hearts pound when vacationers take on “The Blaster,” the cruise line’s first-ever aqua coaster and the longest waterslide at sea. Adventure seekers hop on a two-per- son tube that propels them through more than 800 feet of hills, drops and straightaways, which includes extending over the side of the ship for a rush of ocean air. On its counterpart, “Riptide,” guests plunge down the industry’s only headfirst mat racer and reach an exhilarating finish through a translucent tube with endless ocean views. Signature Royal Carib- bean features like the FlowRider surf simulator and rock-climbing wall round out these next-level feats. The new “Riptide” waterslide features translucent tubes so riders “It was a very complex design because of the product selec- enjoy ocean views while riding it. tion, space available and marrying it up with an enclosed tower and conveyor,” said Andrew Mowatt, WhiteWater’s Executive VP, modernization program with Independence of the Seas and then Global Key Accounts. redefining short getaways with Mariner of the Seas, we are chal- Travelers can unwind under the sun with a completely reimag- lenging ourselves to take it to the next level. Every detail matters, ined poolscape infused with Caribbean vibes. The standout resort- and we’ve mapped out an unmatched combination of innovative style deck takes on a new look with more pool for everyone—even features and experiences for this top-to-bottom transformation of a Splash Pad for tots. New to the scene is The Lime & Coconut. The Navigator of the Seas.” three-level signature bar sweetens sunsets with cocktails as pool days transform into pool nights with extended hours, live music Exploring An Over-the-Top Deck and a “rooftop” deck for a bird’s-eye view. When hunger strikes, Navigator’s top decks provide the central focus for an unfor- guests can take advantage of the casual grab-and-go spots on deck. gettable weekend escape for guests thanks to the adrenaline- Guests can conveniently choose from tasty Mexican street fare at inducing attractions on display from bow to stern. The team at El Loco Fresh and American classics at the first Johnny Rockets Royal Caribbean worked closely with Martin Aquatic Design & Express.

32 WORLD WATERPARK MAGAZINE FEBRUARY 2020 What Set Royal caribbean Apart Royal Caribbean International has been delivering innovation at sea for more than 50 years. Each successive class of ships is an architectural marvel featuring the latest technology and guest experiences for today’s adventurous traveler. The cruise line continues to revolutionize vacations with itineraries to more than 270 destinations in 72 countries on six continents, including Royal Caribbean’s private island destination in The $CJCOCU2GTHGEV&C[CV%QEQ%C[VJGƂTUV in the Perfect Day Island Collection. Royal Caribbean has also been voted “Best Cruise Line Overall” for 17 consecutive years in the Travel Weekly Readers’ Choice Awards. Media can stay up-to-date by following @RoyalCaribPR on Twitter and visiting RoyalCaribbeanPressCenter.com. For additional information or to make reservations, vacationers can call their travel advisor; visit RoyalCaribbean.com; or call +1-800-ROYAL-CARIBBEAN.

Royal Caribbean International is modernizing 10 of its ships over a four year period.

WORLD WATERPARK MAGAZINE FEBRUARY 2020 33 The Observatorium is Royal Caribbean’s newest escape room challenge, which is another new Elevating Dining and Nightlife feature on Navigator of the Seas. Having originally debuted on Voyager Class, the cruise line’s signature Royal Promenade on board Navigator offers guests new restaurants, retail and nightlife. A GETAWAY ON BOARD NAVIGATOR After a day in the sun, travelers can swing MEANS TIME OFF FOR THE PARENTS by To Dry For, the first standalone blow dry bar at sea. Offering blowouts, hairstyling AND KIDS, WITH ACTIVITIES TO THRILL and polish changes, plus a selection of wines EVERY MEMBER OF THE FAMILY. and champagnes, the new space is the per- fect stop for a quick beauty fix before a night out. The Bamboo Room, first introduced on Mariner of the Seas, is the cruise line’s Poly- nesian-themed watering hole with kitschy- cool cocktails and unique tiki-chic décor. Introducing The NEW For those looking to catch the big game or ® host game night, Playmakers Sports Bar & Arcade features 50 big-screen TVs, tabletop games, tournaments, trivia, a new Owner’s FLEXFLO A1A Box VIP area and a menu of classic bar fare ACID AND LIQUID CHLORINE FEEDER with a twist alongside ice-cold brews. Simplifies Chemical Feed Every palate will be pleased when popular and Saves You Money Royal Caribbean restaurants join a refreshed Chops Grille steakhouse. Guests can go for Jamie’s Italian to get a taste of celebrity chef Jamie Oliver’s rustic Italian dishes made with seasonal ingredients and homemade pastas crafted in-house daily. Foodies angling for fresh seafood and ocean views in a casual setting will find New England-inspired dish- es, from lobster and crab claws to local fish and just-shucked oysters, at Hooked Sea- food. Also new on board is Starbucks, with an extensive menu of drinks and pastries. Providing amped-up family adventure A getaway on board Navigator means time off for the parents and kids, with ac- tivities and experiences to thrill every mem- ber of the family. Beyond the action-packed top decks are more Royal Caribbean hits, including glow-in-the-dark laser tag with Battle for Planet Z in Studio B, mini-golf and the Royal Escape Room: The Observa- torium, where family, friends and foes team up to solve new mind-bending puzzles be- fore time runs out. Younger kids can enjoy Royal Carib- IP66 bean’s new take on the Adventure Ocean NEMEMMA4A 4X WASH DOWDOOWN youth program in a newly designed open, free play space. With trained staff and the cruise line’s award-winning programming, ENERGY The BROADEST the modern concept lets imaginations roam free with activities organized by interests at EFFICIENT Industry’s FEED RANGE every corner. The teen areas also sport up- Variable Speed LONGEST to Dose Any dates with a redesigned Living Room, the DC Motor WARRANTY Size Pool teen-only laidback hangout, as well as a new ONE PUMP DOES IT ALL! “hidden” entrance and outdoor deck that serves up nothing but chill vibes. PRECISION CHEMICAL METERING FOR OVER 60 YEARS is For additional information or to make ISO 9001:2015 www.blue-white.com • 714.893.8529 reservations, visit RoyalCaribbean.com or Certifi ed 5300 Business Dr., Huntington Beach, CA 92649 USA • [email protected] call 800-ROYAL-CARIBBEAN. t

34 WORLD WATERPARK MAGAZINE FEBRUARY 2020

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MANAGING DIFFICULT CONVERSATIONS WITH TEAM MEMBERS BY ANTHONY “TJ” POLLACK

By care, I mean that it should resonate with you that this individual is failing. Performance dis- cussions, coaching and development and separa- tion are all important topics to discuss and are all happening for the employee. Yes, each of these conversations are for the employee. They are fail- ing and the goal of each of these discussions is to help the employee do what they want to do and that is be a lifeguard, or an attendant or a cashier. Caring about them and helping them accomplish their goals is valuable.

BE PROFESSIONAL Nothing you say should be personal. If you are addressing performance, it should never start with “I think.” This does not mean it needs to be a parade on how much they do wrong. If it is tied to specific numbers, metrics or behavior, be spe- cific in where they need to improve. This is not used to push anyone out of employment. Speak- ing with them should be an effort to improve Addressing performance issues the behavior, performance and result and not with an employee are not easy WAKING UP IN THE MORNING know- just coach them out of a job. You ideally brought conversations, but there are ing that at 1:00 p.m. you will have an individu- them into this role for a reason and helping them steps you can take to make them easier and more effective al sitting across from you in your office in the succeed in that position is exactly why you are in for you and your employee. middle of a difficult conversation is never some- yours. thing that makes your day a great one. What if they argue? What if they quit? The guilt, pressure BE CANDID and stress that is associated with some of these Don’t be afraid to have that dialogue. Feedback conversations is often the hardest part of being a is important. Feedback both ways is important. leader. But does it have to be as daunting as it al- What they have to say is just as important as what ways seems? If you didn’t have any thoughts lead- you do and listening in this meeting is key. This What they have ing up to these conversations, I would challenge conversation is for the employee. It is to help that maybe you don’t care enough. Now, I’m not them understand how their performance is being to say is just as saying that you should be stressed and worried perceived and ensure that there is transparency any time you need to address any of your team’s in setting and understanding clear expectations important as performance issues. But the ones that require for their role, not just to issue them a “gotcha” what you do and closed doors? The ones that require paperwork? certificate. If they don’t fully understand, it is a These meetings are important. They will de- focus that you should be able to level set and en- listening in this fine the type of leader you are whether you want sure that both of you are on the same page. If that them to or not. Your intention in this meeting can comes with some feedback about your training, meeting is key. come from the best place possible, but if it’s not expectations or communication, then you need impactful, can you really say that coaching and to be prepared and ready for that feedback as well. development is one of your skillsets? If your team doesn’t take any of the feedback or coaching and BE INCLUSIVE development that you provide, how can you say The discussion is to convey information, but that you’re leading your team? There are some key you should also ask questions. This is the best things that can make them more impactful and way to get a clear understanding of their per- help you focus on both the meeting’s and the em- ception and knowledge of the expectation of ployee’s success. their roles and how they are feeling about their Whether it is coaching and development or a employment. Maybe both of you are not on the separation, you should care about these meetings. CONTINUED ON PAGE 40

38 WORLD WATERPARK MAGAZINE FEBRUARY 2020

they’ve disappointed someone. If it is a “write up,” it can be The discussion is to convey information, worrisome for some individuals. They may not understand even what that is. They may be freaking out. They may think but you should also ask questions. This is that this means they’re being terminated. A “write up” is sim- the best way to get a clear understanding ply a document outlining that a conversation took place and that both parties acknowledge what was discussed. This is your of their perception and knowledge of the responsibility to help them understand. expectation of their roles and how they WHERE TO GO NEXT If a “write up” or paperwork is associated with the conversa- are feeling about their employment. tion, it should never come as a surprise to the employee. An employee should never be taken aback by what they’re re- ceiving. Conversations should have occurred before and they HOW-TO CONTINUED FROM PAGE 38 should have been given the proper training, education and same page. Include them on exactly what brought them to having time to correct the issue. If it gets to this point, it is delicate and this conversation. What did they do that caused concern? Why is the number of outcomes from this discussion are vast. They what they’re doing detrimental to your department or the organiza- could leave the room feeling defeated. They could feel empow- tion? Show them the issues. If it is paperwork, show them the errors ered. They could feel supported. They could feel torn down. and present a correct document for comparison. If it is video, share Their outcome in their employment is a direct reflection on it. It only supports the specific concerns that are there and can often you and the conversations that you have. If they receive this relieve stress or tension because if they fully understand, it might be “coaching” and continue to fail in the future, how can you con- easily corrected. sider yourself a success? If these conversations have occurred and you can no longer BE SENSITIVE allow someone to perform their duties, it is because of one of This is not easy. For either party. It’s important to remember that two reasons. One reason is they cannot do the job. Even af- often these conversations have paperwork tied to them, but rarely is ter coaching, training and time they do not have the capacity the paperwork the reason that the meeting must happen. The discus- to continue to function in their responsibility. Or, two, they sion is to correct the concern. Paperwork, in itself, won’t accomplish choose not to. It is not absolutely impossible to get someone this. If it is a performance discussion, maybe they’ve never failed at to stop being lazy, manipulative or uncaring but it is incredibly something. Maybe highlighting these concerns is really the first time difficult to change these mindsets. Separating someone from their employment with you is never easy, but if you have sup- ported them through their career with you to that point, then separation is the only option to allow them to be successful. Unfortunately, it is not with you in this role. Terminating someone does not mean you are not caring. It doesn’t mean you don’t genuinely want them to be successful in the future. But to continue to let them do what they are do- ing puts you, your department and your organization at risk. You can’t allow that to happen. If and when that time comes: be professional; be candid; be inclusive; and be sensitive. t

ANTHONY “TJ” POLLACK IS THE REGIONAL HUMAN RE- SOURCES MANAGER FOR CAMPUS COOKS, A HOSPITAL- ITY COMPANY SUPPORTING PARTNERS AT SOME OF THE LARGEST COLLEGES AND UNIVERSITIES ACROSS THE COUNTRY. HE HAS A BACHELOR’S DEGREE IN BUSINESS ADMIN- ISTRATION AND HAS OBTAINED CERTIFICATIONS AND LICENSES WITH THE LARGEST ORGANIZATIONS IN AQUATICS, INCLUDING PARTNERING WITH THREE MAJOR AQUATICS RISK MANAGEMENT COMPANIES. HE CONTRIBUTED TO THE AQUATICS INDUSTRY IN BOTH THE PUBLIC AND PRIVATE SECTORS FOR MORE THAN 15 YEARS, 10 OF THOSE YEARS BEING IN A HOTEL AND RESORT ENVI- RONMENT. HIS LEADERSHIP IS AWARD WINNING FROM ORGANIZA- TIONS SUCH AS AQUATICS INTERNATIONAL AND THE AMERICAN HO- TEL & LODGING ASSOCIATION. HE CONTINUES TO SUPPORT AND CONTRIBUTE TO BOTH OF THESE INDUSTRIES AND SEVERAL OR- We specialize in the amusement industry GANIZATIONS AND SERVES AS A MEMBER OF WWA’S WATERPARK WATERPARKS ‡ TRAMPOLINE FACILITIES ‡ FAMILY ENTERTAINMENT CENTERS RESORT COMMITTEE. GENERAL LIABILITY ‡ PROPERTY ‡ WORKERS COMP ‡ EXCESS Call for a quote today! 800-719-9066 HPDLOULFP#QLFÁFRP|ZZZQHLQVFHQWHUFRP

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WORLD WATERPARK MAGAZINE FEBRUARY 2020 41 RAVE REVIEWS

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AQUATIC TECHNOLOGIES GROUP FORSCH POLYMER CORP. 772-225-4389 866-485-0086 303-322-9611 [email protected] [email protected] 50 ttforschpolymer.com ttt

WWA aquaguard5000.com KELLEY TECHNICAL COATINGS AQUATIX BY LANDSCAPE 502-636-2561 800-458-2842 STRUCTURES [email protected] 877-632-0503 952-345-6455 51 ttt

WWA kelleytech.com [email protected] ttt WWA aquatix.playsi.com LIFE FLOOR 612-567-2813 BAYNUM PAINTING VROXWLRQV#OLIHÁRRUFRP 859-491-9800 19 tt

WWA ZZZOLIHÁRRUFRP [email protected] 53 ttt

WWA baynumpainting.com MIRACOTE 310-886-9100 CREATIVE POLYMERS, INC. [email protected] 314-524-0191 314-791-0168 miracote.com tt [email protected] waterparktech.com ttt NEPTUNE POOL & SLIDE RESURFACING ECO FINISH, LLC 815-557-2600 800-333-1443 602-743-6088 [email protected] t NHYLQODQH#HFRSRROÀQLVKFRP slideresurfacing.com HFRSRROÀQLVKFRP ttt FIBERGLASS COATINGS 727-456-2415 [email protected] ttt #

WWA fgci.com Indicates Ad Page Number WWA Denotes WWA Supplier Member

5(6U5F$&( Traction Made Beautiful MDQXIDFWXUHGZLWK 5000® $qXDGXDUG’V1HZ 2019U96WDbLOLzHUV

Adjustable Texture No Fillers or Additives Covers Uneven Surfaces Minimal Prep, Easy Clean-up ‡:D: WHHUSDUNV‡‡&&RPRPPHP UFUFLDDOO3RROOV  Easily Tinted ‡5HVLGHG QWWLDOO 33RROVV ‡‡ 66XUJJH7DDQNV Water-based, Non-toxic, no VOC’s ‡(DV\WWR$SSSO\‡%H% FRRPPHDD&HUWLILHG,QVWDDOOHUH ‡1HZ(SR[[\,QMHFWRUR 55HSDLUU 6\VWHP PYI Inc. 425-355-3669 866-485-0086 www.kiwigrip.com ZZZ.DqXDJXDUG5000FRP

50 WORLD WATERPARK MAGAZINE FEBRUARY 2020 InƀWaterparks & Municipalities Worldwide for over 20 Years!

WWA 2019 Booth #718

TUFF Coat is an attractive, easy to use rubberized non-skid coating, known for providing optimum traction on POOL DECKS, SPLASH PADS, KIDDIE POOLS,ƀLOCKER ROOMS & so much MORE! CREATIVE DESIGNS & ARTWORK

www.TuffCoat.net 970-252-9457 For Tuff Coat Installations Visit: www.SplashPadCoatings.com

WORLD WATERPARK MAGAZINE FEBRUARY 2020 51 2020 PROFILE: COATINGS For Complete Mailing Addresses, Consult the WWA Buyers Guide | See waterparks.org for WWA’s online Buyers Guide | WWA Supplier Members Appreciate Your Support

SKID- PROTECTIVE SWIMMING SKID- PROTECTIVE SWIMMING COMPANY INFORMATION COMPANY INFORMATION RESISTANT PAINT POOL RESISTANT PAINT POOL

PLAYTIME LLC SGM INC. 303-962-7606 954-943-2288 800-641-9247 [email protected] [email protected] www.playtime.com t sgm.cc t WWA WWA

PORVIVA THE SLIDE EXPERTS 501-812-0011 720-940-0106 [email protected] [email protected] bluewatercas.com ttt ttt

WWA theslideexperts.com

PYI, INC. SLIDEPROS 425-355-3669 407-312-2317 [email protected] [email protected] pyiinc.com 50 tt ttt WWA slideprosus.com WWA RAMUC POOL PAINT 800-745-6756x283 973-625-3100 SURFACE AMERICA, INC. [email protected] 800-999-0555 ramucpoolpaint.com ttt [email protected] WWA surfaceamerica.com tt WWA RECREATION SUPPLY CO. 701-222-4860 800-437-8072 SYNTHETIC SURFACES [email protected] 908-233-6803 recsupply.com [email protected] nordot.com t RENOSYS CORPORATION 317-251-0207 800-783-7005 TUFF COAT RUBBERIZED [email protected] NON-SKID COATINGS renosys.com tt877-252-9457 970-252-9457 [email protected] ttt WWA tuffcoat.net 51 SAFE SLIDE RESTORATION 855-639-7543 314-448-7233 [email protected] ULTRA POLYMERS, INC. safeslides.com 52 t 724-449-1040 WWA [email protected] ultrapolymersinc.com 41 ttt WWA

52 WORLD WATERPARK MAGAZINE FEBRUARY 2020

2020 PROFILE: LOCKERS For Complete Mailing Addresses, Consult the WWA Buyers Guide | See waterparks.org for WWA’s online Buyers Guide | WWA Supplier Members Appreciate Your Support

LOCKER LOCKER COMPANY INFORMATION MATERIALS SIZE LOCKS PAYMENT OPTIONS PURCHASE OPTIONS

BEST LOCKERS – A SAFEMARK BRAND Electronic & pin Stainless steel, GoPod™ kiosk; coin, credit/ Direct purchase, 407-532-7400 800-LOCKER4 1-6 code, intelligent powder coated debit card, change making & lease options, [email protected] tiers keypad, retro- 54 Steel, plastic RFID revenue share

WWA bestlockers.com ½XWOI]GSMR

CKI LOCKER, LLC D.B.A. AMERICAN LOCKER Stainless steel, 1-6 Key, coin, padlock, Self serve kiosk, coin, token, Direct purchase, 800-828-9118 painted steel, keyless electronic, tiers, coin refund, credit/ debit card, lease option, [email protected] plastic, combination, custom magnetic card, RFID RFID wristband revenue share WWA americanlocker.com aluminum

GANTNER ELECTRONIC GMBH AUSTRIA Stainless Steel, Painted RFID wristband, RFID card, +43-555-673-784 844-703-1139 Steel, Plastic, Alu- Any, no Keyless, Direct purchase, lease minium, Wood,Glass, Smart card limits Electronic, RFID option, revenue share [email protected] Galvanized powder Reusable or disposable

WWA www.gantner.com coated steel, phenolic LINCOLN AQUATICS Plastic, 925-687-9500 800-223-5450 1-6 Keyless, key, Coin, phenolic, painted Direct purchase [email protected] tiers padlock, coin coin refund steel

WWA lincolnaquatics.com THE LOCKER NETWORK Stainless Steel RFID, Barcode, Reusable or disposable RFID 469-541-1000 3,4,& 7 Revenue Share, Powder coated keyscan, or Barcode wristbands, credit [email protected] tiers direct purchase, lease 55 painted steel magstrip or debit card, coin, bills

WWA thelockernetwork.com POOL SAFE INC. (PSI) CANADA Aluminium, 416-630-2444 416-727-7717 Direct purchase revenue powder coated Keyless, RFID RFID [email protected] share steel, plastic, vinyl www.poolsafeinc.com SEMNOX SOLUTIONS LLC RFID wristband, RFID card, 616-264-4816 Any, no RFID, keyless Direct purchase, lease op- ABS plastic, HPL Smart card reusable or [email protected] limits electronic tion, revenue share 49 disposable

WWA semnox.com

# Indicates Ad Page Number WWA Denotes WWA Supplier Member

Go Plastic. GoPod®LT & GoPod® A BRAND

Electronic Locker Solutions For Your Waterpark

Your waterpark is unique; that’s why we offer a range RIEUDQGVVL]HVDQGPDWHULDOVFRXSOHGZLWK³H[LEOH business models. Plus, our networked rental kiosks are user-friendly and help eliminate long lines.

Earn Revenue. No Cost to You.

Installation, maintenance and support Dynamic pricing capabilities

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(407) 299 0044 Start Generating Revenue — Learn More Safemark.com/Storage

54 WORLD WATERPARK MAGAZINE FEBRUARY 2020 Brand New! POP LOCKERS The one-size-fits-all solution, perfect for small venues and budget-conscious owners looking for competitive, quality guest storage.

In Stock and Available for Immediate Shipment!

Our industry-leading lockers give your guests the peace of mind to do what they came to do - have fun. The touchscreen interface speeds up the rental process, and keyless operation eliminates the cost and hassle of lost keys. Tough galvanized metal construction provides durability and security, and the powder coated finish makes cleaning and maintenance easy.

Pre-installed With the Industry’s Best Software

PIN Activated, Totally Keyless Operation Offer Guests Multiple Payment Options

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Automated Revenue Tracking & Reporting Provide Easy Access to Guests with Disabilities

Download our free product brochure at thelockernetwork.com/pop

Call +1 (469) 541-1000 Email [email protected] Visit thelockernetwork.com 2020 PROFILE: LOCKERS For Complete Mailing Addresses, Consult the WWA Buyers Guide | See waterparks.org for WWA’s online Buyers Guide | WWA Supplier Members Appreciate Your Support

LOCKER LOCKER COMPANY INFORMATION MATERIALS SIZE LOCKS PAYMENT OPTIONS PURCHASE OPTIONS

SENTINEL LOCKERS Key, padlock, BY TIFFIN METAL PRODUCTS CO. Stainless steel, 1-6 coin, keyless Coin, token, Direct purchase, 419-447-8414 800-537-0983 powder coated tiers, electronic, coin refund lease option WIRXMRIPPSGOIVW$XMJ½RQIXEPGSQ steel custom combination [[[XMJ½RQIXEPGSQ SMARTE CARTE/SMARTE LOCKE PIN, Galvanized Cashless, bills, coin, token, 651-653-3071 800-838-1176 1-6 Barcode, RFID, powder coated credit card, debit card, Revenue share & lease OI]PIWW$WQEVXIGEVXIGSQ tiers Networked, steel change making

WWA WQEVXIGEVXIGSQ Biometric SOJOURN PRODUCTS 772-633-7184 772-538-6048 ABS polymer Guest Keyless RFID / Rent from staff, Direct purchase, MRJS$WSNSYVRTVSHYGXWGSQ 57 plastic / UV individual wristband guest amenity lease

WWA WSNSYVRTVSHYGXWGSQ PIN, barcode, TIBURON LOCKERS RFID, Net- Cash, Credit Card, RFID 201-750-4960 888-WE-LOCK-IT Plastic and 3-7 tiers worked, custom and barcode wristband, Revenue Share, lease PSGOQIYT$XMFYVSRPSGOIVWGSQ stainless steel custom authentication custom payment integration,

WWA XMFYVSRPSGOIVWGSQ 56 method, key, coin, token coin Stainless steel, Keyless electronic- Self-Serve kiosk-credit/debit VLOCKER NORTH AMERICA powder coated 1-7 tiers ½RKIVTVMRXGSQ- card, integration with POS, room Revenue share, direct 469-567-0956 303-953-8226 bination, magnetic galvanized steel, of custom charge, bill/note coin, token, purchase, lease option, rental, WEPIWRE$ZPSGOIVGSQ card, RFID, coin ABS plastic & re- designs! return, key and re-usable or disposable RFID/ rent to own

WWA ZPSGOIVGSQ frigerated paneling custom colors. barcode wristband/card, etc

# Indicates Ad Page Number WWA Denotes WWA Supplier Member

56 WORLD WATERPARK MAGAZINE FEBRUARY 2020 Within Guests’ Reach Even charges cell phones! Keyless lock box

The Boxaki, key free, RFID, lock box is the waterpark’s ultimate contact us: guest amenity. Guests are provided a keyless lock box with an RFID, waterproof wristlet enabling them “peace of mind” while Maura Lewis 772-538-6048 enjoying your park knowing their valuables are secured. It will [email protected] even charge cell phones! The ultimate amenity is a necessity in today’s technologically driven world. Michael Rogers 772-633-7184 [email protected] NEWS DROPS

CORRECTION In the January 2020 issue of World Waterpark Magazine, in the park feature on Gumbuya World a key supplier partner, Murphys Waves Ltd, was omitted from the supplier list. Murphys Waves Ltd provided the wave pool for Oasis Springs at Gumbuya World in . We apologize for this omission and regret that it occurred. 0IERHIVHI;MXTMGXWIGSRHJVSQXLIPIJXEGGITXIHXLI NEWEST WATERPARK ±;SVPH´W0IEHMRK;EXIV4EVO²E[EVHHYVMRKXLIXL ATTRACTIONS %RRYEP;SVPH8VEZIP%[EVHW ti"RVBTQJOOFS wUPAQUAPARK REDA, Reda, Po- Waterpark at Atlantis The Palm, Dubai, UAE; land, a 27.7-meter-high SlideWheel (by wiegand. Beach Park, ; Disney’s Typhoon Lagoon waterrides GmbH), which is the first of its kind Water Park, Florida, U.S.A.; Siam Park, Spain; JO&VSPQFtBXBUFSQBSLFYQBOTJPOUPUIFPVUEPPS Waterbom Bali, Indonesia. waterpark area at MASSANUTTEN RESORT, Mc- The World Travel Awards were established in Gaheysville, Virginia, U.S.A., to include three new 1993 to acknowledge, reward and celebrate ex- waterslides, an enhanced cellence across all key sectors of the travel, tour- kiddie area, a gathering ism and hospitality industries. Today, the World and observation area, a Travel Awards brand is recognized globally as the bathhouse and an outdoor ultimate hallmark of industry excellence. t CBS t i1ZUIPO 1MVOHF w UP “Aquaspinner,” pict. top, is SIX FLAGS WHITE WATER, MOVERS, SHAKERS & NEWSMAKERS XLI½VWX7PMHI;LIIPXSGSQI Marietta, Georgia, U.S.A., a five-story, two-person XS)YVSTIEX%UYETEVO6IHE SBęXBUFSTMJEFUPPQFOJO4QSJOHti'MPX3JE- ‡ DA9ID ANDREWS -R to 4MGXYVIHFSXXSQEVIVIRHIVMRKW FS wUP SPLASH LAGOON INDOOR WATER PARK +IRIVEP1EREKIVJSV7SEO] SJ1EWWERYXXIR6IWSVX´WPEXIWX RESORT, Erie, Pennsylvania, U.S.A., an indoor 1SYRXEMR;EXIVTEVO7IZMIVZMPPI [EXIVTEVOEHHMXMSRW surfing machine and cornerstone of a $3.5 million 8IRRIWWII97% expansion project at the resort. (EZMH%RHVI[W.V ‡ -ASON %ORGXS:MGI4VIWMHIRX SJ7EPIWJSV6%:)7TSVXW7EMRX4EYP WATERPARKS IN THE WORKS 1MRRIWSXE97% ‡ MARGARITA9ILLE RESORT, Conroe, Texas, U.S.A., a 186-acre property that will include a hotel ‡ S&HU

58 WORLD WATERPARK MAGAZINE FEBRUARY 2020 CLASSIFIEDS

WATERPARK FOR SALE 10 AQUATICS EXAMINER POSITIONS AVAILABLE Opportunity to purchase a waterpark and year- WORLD WATERPARK The American Red Cross is hiring for 10 Aquatics round family entertainment center. Waterpark MAGAZINE includes two slide towers, a “lazy” river, a wave Examiner positions. These are part-time, on call positions working a variable schedule to pool and a children’s activity pool. FEC has arcade, FEBRUARY 2020 retail store, birthday party rooms, laser tag and include weekdays, evenings and weekends. These positions require at least 3.5 consecutive days VOLUME 19, NUMBER 2 outdoor go-kart track and mini golf. Full F&B ISSUE NO. 179 service capabilities are onsite including a separate of availability each week from May 1st through catering kitchen and large groups’ pavilions, August 31st. These positions involve travel for ©2020 World Waterpark concession stand and free-standing full bar. multiple days regionally and may also involve Association Located on 80+ acres in Missouri, undeveloped nationwide travel. Aquatic Examiners are a key All rights reserved part of the American Red Cross Aquatic Examiner World Waterpark Magazine property offers expansion and/or other business is published 10 times annually opportunities. Well established, operating for Service. They are front-line individuals who visit by World Waterpark Association 15+ years. FOR MORE INFORMATION, CONTACT aquatic facilities across the country and provide [email protected]. direct services to these sites. Their feedback and CONTACT US: reports assist management of aquatic facilities 8826 Santa Fe Drive, Suite 310 LOCKERS FOR SALE in developing procedures that recognize aquatic Overland Park, KS 66212 Selling four American Locker banks for a hazards and outline effective responses to aquatic PHONE: +1-913-599-0300 total of 173 lockers in two sizes. Two are fully emergencies. Open positions are available in FAX: +1-913-599-0520 operational, while two need repair. These lockers Portland, Oregon; Dallas, Texas; Indianapolis, WEB SITE: www.waterparks.org were originally purchased in 2016 for 100k. Indiana; Hartford, Connecticut; Los Angeles, E-MAIL: wwamemberinfo@ These are electronic lockers that allow guests to California; Philadelphia, Pennsylvania; Nashville, waterparks.org create their own pin. The lockers accept cash and Tennessee; Las Vegas, Nevada; Chicago, Illinois; credit with online reporting provided. You’ll be Comments and opinions ex- St. Louis, Missouri; and Orlando, Florida. FOR pressed in articles and adver- able to keep 100 percent of revenue. Selling for MORE INFORMATION, PLEASE EMAIL MEGAN tisements do not necessarily FOR MORE INFORMATION $45k, or best offer. PAPP AT [email protected]. express the views of the World AND PHOTOS, PLEASE EMAIL JKEDZIC@ Waterpark Magazine or the WAVESRESORTCC.COM. World Waterpark Association. While the staff takes reasonable precautions to avoid errors, no attempt is made to verify claims %VIKYPEVGPEWWM½IHEHGSWXWJSVYTXS[SVHW8LIVIMWEGSWXJSVIEGLEHHMXMSREP[SVH3RPMRIGPEWWM½IH made in articles, advertisements postings are available at www.waterparks.org. Online postings for open job positions are free of charge to current SVGPEWWM½IHW TEVOHIZIPSTIVERHWYTTPMIVQIQFIVW4PEGI]SYVGPEWWM½IHEHXSHE]F]GSRXEGXMRKXLI;;%3J½GI PHONE: +1 913-599-0300 FAX: +1 913-599-0520 E-MAIL: [email protected] World Waterpark Association members receive 10 World Water- park Magazine issues and the an- nual WWA BUYERS GUIDE with their membership. Members may BUSINESS PROGRESS CONTINUED FROM PAGE 18 order additional annual subscrip- tions for delivery in the U.S. for tons of new TV spots. However, what about the shorter side. However, if you’ve been at it $50/year. International delivery is doing some creative for your social media a few months or even a few seasons, and you $80/year in U.S. currency. channels? You could film short testimonials feel like the slump is becoming more perma- For display advertising with some of your best customers as they enjoy nent, then hiring a sales consultant could be information, contact time in the park and post them on Facebook, just the thing that you and your team need. Patty Miller Twitter or Instagram. All you really need is The key is to look for a consultant that un- PHONE: +1-913-599-0300 a smart phone and an engaging employee or derstand your brand and hopefully has some FAX: +1-913-381-6722 two to interact with your customers. Or if you experience in the leisure market. Remember, E-MAIL: [email protected] don’t have the time or money to design new a good sales consultant will help you bridge WWA marketing, look for marketing alternatives that the gap that exists between you and your cus- 8826 Santa Fe Dr., Suite 310 might not cost you much more than a some tomer. They should be able to help you ana- Overland Park, KS 66212 free tickets. For example, you could invite your lyze and identify ways that your sales efforts favorite local radio station DJ to broadcast for are falling short and they should be able to a day from your park. Give them free tickets to help you build a step-by-step plan to address offer to their listeners as part of the broadcast certain weaknesses. They should also be able and let the DJ bring their family in as well. to help you benchmark yourself against other 6. BRING IN A SALES CONSULTANT. Ok, so leisure entertainment venues in your area. Ask bringing in a sales consultant might not be whether or not they’ve worked with a water- your least expensive option or the one you park or other comparable entertainment ven- would go to if your sales slump has been on ue before you bring someone on board.

WORLD WATERPARK MAGAZINE FEBRUARY 2020 59 CALENDAR The following is a partial listing of conventions, events and trade shows for the upcoming year. To submit calendar information please MAIL: World Waterpark Magazine, 8826 Santa Fe Drive, Suite 310, Overland Park, KS 66212, FAX: +1-913-599-0520 or E-MAIL: [email protected].

MARCH 2020 15-17: MRPA ANNUAL CONFERENCE & TRADE 23-26: IRPA CONFERENCE SHOW Iowa Parks & Recreation Association 8-10: INTERNATIONAL RESTAURANT & Maine Recreation & Park Association Double Tree by Hilton FOODSERVICE EXPO Samoset Resort Cedar Rapids, Iowa, U.S.A. Jacob Javits Center Rockport, Maine, U.S.A. www.iapra.org New York City, New York, U.S.A. www.merpa.org www.internationalrestaurantny.com 25-27: MRPA CONFERENCE 17-20: PRPS ANNUAL CONFERENCE Massachusetts Recreation & Park Association 9-11: AMUSEMENT EXPO Pennsylvania Recreation & Park Society Sea Crest Beach Hotel Ernest N. Morial Convention Center Seven Springs Mountain Resort Falmouth, Massachusetts, U.S.A. New Orleans, Louisiana, U.S.A. Champion, Pennsylvania, U.S.A. www.massrpa.org www.amusementexpo.org www.prps.org 30-APRIL 3: NRPS CONFERENCE 10-13: CPRS 21-23: CAE/CAAPA Nevada Recreation & Park Society California Park & Recreation Society China Attractions Expo/ MEET Las Vegas Long Beach Convention Center China Association of Amusement Parks & Attractions Las Vegas, Nevada, U.S.A. Long Beach, California, U.S.A. New China International Exhibition Center www.nrps.org www.cprs.org Beijing, China www.chinaattractionsexpo.com 12-14: RAAPA EXPO Russian Association of Amusement Parks & 23-25: DEAL Attractions Dubai Entertainment, Amusement & Leisure Show Pavilion 75, VVTs Dubai World Trade Centre Moscow, Russia Dubai, www.raapa.ru www.dealmiddleeastshow.com

ADVERTISING INDEX AllChem Performance Products ...... 22 Aquatic Development Group (ADG) ...... 3, 35 Aquatic Technologies Group ...... 50 Baynum Painting Inc...... 53 BECS Technology, Inc...... 17 Best Lockers ...... 54 Blue-White Industries ...... 34 CenterEdge Software ...... 47 Daldorado ...... 15 Family Fun Corporation...... 23 Haas & Wilkerson Insurance ...... 13 Innovative Attraction Management ...... 41 Joseph Leute Photography ...... 45 Kelley Technical Coatings ...... 51 Launch Logic, Inc...... 17 Life Floor ...... 19 Martin Aquatic Design & Engineering ...... 33 Northeast Insurance Center ...... 40 Polin Waterparks ...... 7 ProSlide Technology Inc...... INSIDE FRONT COVER, 1 PYI ...... 50 Safe Slide Restoration ...... 52 Semnox Solutions LLC ...... 49 Sojourn ...... 57 Splash Radio!/Neptune Radio!...... 43 Splashtacular ...... 39 Tailwind Furniture ...... 29 The Lifeguard Store ...... 27 The Locker Network ...... 55 Tiburon Lockers ...... 56 Tuff Coat Rubberized Non-Skid Coatings ...... 51 Ultra Polymers, Inc...... 41 Van Stone Conveyor Inc...... 9 Water Safety Products Inc...... 21, 29 WhiteWater ...... OUTSIDE BACK COVER Zebec Inc...... INSIDE BACK COVER Zpro Watersports ...... 19

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